Santa and AI chatbot symbolize holiday marketing trends for real estate agents using ChatGPT and mobile tools.
From affiliate income to co-sourcing campaigns, Jessi Healey writes, here’s how to meet consumers where they click. Plus, tap into this year’s holiday trends to boost your 2026 business
by Jessi Healey Oct 11
Instagram’s 3 new updates get personal. Too close for comfort?
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes
by Jessi Healey Aug 11
Marketing expert says, 'AI won’t replace agents, but … '
Jimmy Burgess and marketing expert Jason Pantana share perspective on the power of artificial intelligence tools and their place in the modern agent's toolbox
by Jimmy Burgess May 23
11 innovative QR code strategies for real estate marketing
Jimmy Burgess shares how you can leverage QR codes to capture more leads, drive traffic and grow your business
by Jimmy Burgess Oct 20
Here's every AI platform real estate agents need to know about in 2023
Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there's so much more to explore
by Jim Dalrymple II Apr 24
America's Hottest Neighborhoods: Willow Glen in San Jose, California
Robust work-from-home policies following the pandemic and an upcoming development by Google, as well as other amenities, are making Willow Glen an enviable place to live
The best 2020 Black Friday deals for every type of agent
Retailers will be slashing prices on everything from home security systems and Apple products to luxury personalized stationery
eClosings
Adobe's Sign platform will now offer remote online notarization at a time when digital closings are booming due to the COVID-19 pandemic
by Patrick Kearns Oct 15
5 apps to level up your social media storytelling mojo
These mobile apps make it a snap to tell compelling visual stories on Instagram and Facebook
by Ryan Rodenbeck May 9
Seattle skyline from Kerry Park
The home of Amazon took the top spot in the respected 'Emerging Trends in Real Estate 2018' report from PwC
The sky is crying: a dissenting opinion about cloud storage
Opinion
Clearly a secure cloud is impossible
by David Redic Jul 10
Real Estate Connect Speaker Profile: Tom Gonser
by Inman Dec 17
SoCal luxury brokerage WEA makes the move to HTML5
by Inman Jun 14
A list of the most popular free and paid mobile downloads
by Inman Oct 14