'Storytelling' helps luxury buyers picture themselves in a home
Zillow launches national TV ad campaign
TV spots to air on HGTV, CNN, USA and Lifetime
by Paul Hagey Jun 17
In digital era, don't forget to brand
Gordon Borrell: Brokers, agents overspending on digital
by Paul Hagey Jun 4
Realty ONE boosting brand on Trulia
Fast-growing firm joins 'Broker Success Program'
by Inman Apr 18
Move Inc. supplying ads targeted at agents, consumers
Extend your reach by knowing and growing network value
by Gahlord Dewald Feb 27
Franchisor gets enhanced branding, lead forms
by Inman Feb 21
Call people you know, ask for referrals, and feed your fan base
Franchisor's goal is to to deliver 700 million impressions
by Inman Feb 12
Partnership expands Zillow network to 5th website
by Inman Feb 11
Ad campaign features Twitter hashtag instead of website URL
by Paul Hagey Feb 5
Franchisor's agents shown coming through at life's crucial moments
by Inman Jan 28
Don't reorganize around every new technology that comes bumping down the road
by Gahlord Dewald Jan 23
Ads running before and during game showcase firm's agents
by Paul Hagey Jan 14
Franchisor seeking to reach clients before spring buying season
by Inman Jan 10