Follow the playbook of Calgary, Alberta Realtor Brad McCallum for YouTube success
Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business
Start with an authentic foundation, and the sky is the limit
Opinion
Only allow external voices to be an indicator. Let your heart and gut lead the way
The reputation you gain is the most important part of your branding, and it will ultimately be what makes or breaks you in this business
You won't break the bank when you use these tips
Be consistently authentic, and make sure you're producing different content types for people on different spaces
Using video to increase your reach as a real estate agent
How can you stand out in this competitive arena?
You have to put in the work and be authentic to build a brand