A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
In Part 4 of her 8-part series, Cassie Walker Johnson shares a plan for 'Education Day,' when buyers finally get to look at homes and figure out what features matter most
'Not a shift, a transition,' 2 reports say of homebuying market
Redfin and Realtor.com's latest market reports show gaining momentum for homebuyers. However, the national market is far from being a solid buyers' market
by Marian McPherson Sep 18
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson's 8-step buyer plan
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
Windermere agent Cassie Walker Johnson provides an 8-step plan that will streamline the way you work with hopeful homebuyers
American dream of homeownership
Stuart Siegel, President and CEO of Engel & Völkers Americas, writes that while the American dream of homeownership is not dead, it is changing
by Stuart Siegel Sep 5
An silhouette of a man and a woman arguing in front of a kitchen table to represent formulating counteroffers to a lowball offer and negotiating concessions.
Now that buyers have leverage, Troy Palmquist writes, counteroffers matter more. Here’s how to protect seller value and keep deals alive
by Troy Palmquist Aug 27
You shared your real estate conflicts and conundrums: Pulse
We asked you to fill us in on a negative professional experience you've had where you weren't really sure who was the problem, so we could render a verdict
by Inman Aug 26
7 ways to be a better buyer's agent as 2025 winds down
As a buyer's agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today's market challenges
by Verl Workman Aug 18
One year later, 5 agents look at how buyer agent compensation changes have reshaped real estate
It's been a year of big talk, real change and lessons learned since Aug. 17, 2024. Martha Melendez looks at how the industry has shifted since terms of the commission settlement kicked in
by Martha Melendez Aug 15
How to help buyers understand interest-only mortgages
Understanding the ins and outs of financing options, including interest-only mortgages, makes you a valuable resource for educating your clients, Clever's Luke Babich writes
by Luke Babich Aug 13
10 ways to help real estate clients overcome commitment issues
Buying or selling a property is a big decision, coach Darryl Davis writes, and giving clients the time and space they need to make their decision is important
by Darryl Davis Aug 11
How to turn these 7 buyer objections into trust indicators
Instill confidence in your buyer clients when you come to them prepared to answer questions and offer reassurance, coach Darryl Davis writes
by Darryl Davis Aug 7
Love is blind, but FICO isn’t: Guiding couples with mismatched credit
Agents need to talk with buyer clients about credit and financing early in the process, Lindsey Harn writes, to avoid disappointment later
by Lindsey Harn Aug 7
Here's what your next listing appointment should look like
If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing
by Carl Medford Jul 31
Many buyers think home prices will only rise. Is that a safe bet?
New survey of thousands of US consumers by Inman and Dig Insights suggests many homebuyers are spurred to enter an unaffordable market by the assumption that things can only get worse
by Daniel Houston Jul 28