Nuances of technology and communication are key
Website curates discussions, makes them searchable
Previous ad campaign tripled franchisor's Facebook "likes"
Focus on what is meaningful to users, not yourself
NAR's survey of buyers and sellers reveals most find agents through referrals
Agents can choose up to 6 listings per campaign, company says
Display of shared listings would take place outside of IDX rules
NAR to revisit policy on display of listing on social media sites