Broker Spotlight: Kristin Barry, Arbor Real Estate
Find out how this Orange County, California, indie broker leads 'with a balance of compliance, mentorship and heart'
by Christy Murdock Jul 24
Why collaboration and cooperation are the future of real estate
In today’s more challenging market, agents are banding together to stay competitive. Mike Bruce of Denver Metro Association of Realtors offers strategies for working together more effectively
by Mike Bruce Jul 24
Stop telling agents what to say. Teach them how to talk instead
Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective
by Troy Palmquist Jul 24
Meet Lucy, an AI assistant that's 'all about empowering' agents
Rechat wants agents to lean on AI like Lucy to improve their value proposition to consumers and make better use of the powerful tools software companies are building for them
by Craig C. Rowe Jul 23
Here's what's happening with home prices in your market: Pulse
Sellers and buyers both seem dug in on their price, so we asked: What's happening with home prices in your market, and how are you setting expectations with clients?
by Inman Jul 23
How to make real estate recruiting 'a hell of a lot easier'
ERA Brand President Alex Vidal knows that agents are getting hit up by competing brokers. But he has a four-step guide for successfully grabbing more agents
by Taylor Anderson Jul 23
Instant gratification is destroying your business. Here's how to avoid the distraction trap
Learn to lock in the necessary behaviors required to build your business, team leader Carl Medford writes, repeat them constantly, avoid pleasurable distractions and reap the rewards
by Carl Medford Jul 23
The leadership playbook: Stay ahead in a fast-moving market
In hypercompetitive, low inventory markets, Jack Gross writes, success boils down to innovation, adaptability, a return to fundamentals and a commitment to agent education
by Jack Gross Jul 23
5 money mistakes other agents made (so you don't have to)
Hard-learned lessons about building financial security in a commission-based career
by Amanda Neely Jul 22
Does your social media suck? Take this summer marketing audit
Great social media strategy means doing everything more intentionally
by Kyle Basila Jul 22
Everything old is new(?) again when it comes to marketing your listings
As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog
by Troy Palmquist Jul 21
Here's what a Redfin data journalist learned from taking a $25K bath on the sale of his house
Senior data journalist Mark Worley co-authored a new report that shows roughly 6% of US homeowners risk selling at a loss. The analysis hit close to home; he and his wife did exactly that
by Mark Worley Jul 21
The rise of punk rock kindness: What Superman teaches us about content that sticks
From viral dogs to soft-hearted heroes, audiences are craving sincerity over spectacle, and smart brands are paying attention
by Jessi Healey Jul 20
10 easy daily marketing moves that build your brand and business
Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time
by Jimmy Burgess Jul 20
Even if you're a solo agent, it still pays to be a team player
You might work alone, but you weren’t meant to grow alone, broker and author Jessica Souza writes. Lean into collaboration and cooperation to boost your real estate career
by Jessica Souza Jul 19