Can you tell what's real anymore? How AI video is testing our trust
OpenAI’s Sora is redefining short-form video, forcing creators, brands and audiences to navigate a new era where synthetic content looks indistinguishable from reality
by Jessi Healey Oct 18
What no one’s saying (but should be) about the future of real estate
Guy Gal and Inman CEO Emily Paquette discuss the broken brokerage model and what real estate agents need to meet the current moment
by Inman Oct 17
Tensions run high as buyers and sellers battle for 'the driver's seat'
Do buyers or sellers have the upper hand? 3 real estate brokers explain why it's an impossible question to answer and how they're helping clients navigate a fragmented market
by Marian McPherson Oct 17
Robert Reffkin pokes at CRMLS policy. CRMLS CEO pushes back
The Compass CEO took aim on social media at user agreements for the nation's largest MLS. In an open letter shared with Inman and other media outlets, CRMLS' CEO calls it 'misinformation'
by Taylor Anderson Oct 16
A picture of a robot with a very human face to signify ChatGPT real estate search.
Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business
by Holly Brink Oct 16
posting on social media
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action
by Josh Ries Oct 15
HomeSmart celebrates 25 years with new branding, messaging
HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign reflects its commitment to 'simplicity and transparency'
by Marian McPherson Oct 14
How agents like Ryan Serhant build businesses on social media
In recent months, Inman spoke with agents succeeding on many different social platforms. Now all their tips are gathered in one place — plus some bonus tips from Ryan Serhant
by Lillian Dickerson Oct 14
A woman with Einstein’s famous theory of relativity to signify Einstein real estate lessons.
What ideas are out there that might transform our service for clients, Carl Medford writes, and how can you use your creativity to transform your business?
by Carl Medford Oct 13
Two people shaking hands in front of an explosion of color to signify media outreach strategies for real estate.
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes
by Amy Stockberger Oct 13
zillow private listing ban
The portal giant says most agents who receive a notice about violating Zillow’s private listings rules only received one notice
by Taylor Anderson Oct 13
The MLS isn't dead yet, but brokers hedge bets with private listings
As Clear Cooperation's biggest opponents gain market share and influence, Intel surveyed agents and brokers on how they actually use private listings — and how deep their loyalty to the MLS runs
by Daniel Houston Oct 13
The $168M secret: Why this broker leans on a 50 call per week rule
On this episode, DOMO CEO Greg Geilman offers an authentic look at how he built a high-production, boutique luxury brokerage after quitting his tech job to join real estate in 2010
Compass-Anywhere
As the logistics of the merger unfold, members of the real estate community continue to share their thoughts on the deal
by Christy Murdock Oct 13