real estate agent mistakes
Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence
by Jimmy Burgess Oct 19
top of mind marketing
The old playbook of 'just stay remembered' doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value
by Josh Ries Oct 17
Fathom Realty buys a 'proven model' for first-time homebuyers
START Real Estate has just 70 agents, but founders Randy and Terri Bell have built a business model with a 70 percent mortgage attach rate that Fathom wants to take nationwide
by Matt Carter Oct 16
A picture of a robot with a very human face to signify ChatGPT real estate search.
Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business
by Holly Brink Oct 16
posting on social media
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action
by Josh Ries Oct 15
Zillow unveils new AI-powered technology suite, Zillow Pro
Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026
by Marian McPherson Oct 15
real estate social media
If views are down but intent is up, Josh Ries writes, focus on clarity, education and problem-solving for people who are already leaning toward a transaction
by Josh Ries Oct 14
How agents like Ryan Serhant build businesses on social media
In recent months, Inman spoke with agents succeeding on many different social platforms. Now all their tips are gathered in one place — plus some bonus tips from Ryan Serhant
by Lillian Dickerson Oct 14
Zillow may be surrounded, but it's not checkmate just yet
Zillow has had a difficult month, with lawmakers and rivals filing lawsuits that could upend the portal's business. But experts say the pressure likely won't be the end of Zillow
by Marian McPherson Oct 13
The $168M secret: Why this broker leans on a 50 call per week rule
On this episode, DOMO CEO Greg Geilman offers an authentic look at how he built a high-production, boutique luxury brokerage after quitting his tech job to join real estate in 2010
An image of a body-builder in front of a neighborhood to represent lead generation lessons from a fitness influencer.
Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs
by Josh Ries Oct 10
5 ways real estate agents can attract, and keep, buyer clients
At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline
by Marian McPherson Oct 9
An image of a man with his hand on his forehead looking distressed as money flies away to represent how to avoid costly seller leads.
Before you spend money, do the math, Josh Ries writes, and explore organic content, referrals and sphere engagement for low- or no-cost lead generation
by Josh Ries Oct 8
red phone
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes
by Josh Ries Oct 6