Zillow unveils new AI-powered technology suite, Zillow Pro
Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026
by Marian McPherson Oct 15
real estate social media
If views are down but intent is up, Josh Ries writes, focus on clarity, education and problem-solving for people who are already leaning toward a transaction
by Josh Ries Oct 14
How agents like Ryan Serhant build businesses on social media
In recent months, Inman spoke with agents succeeding on many different social platforms. Now all their tips are gathered in one place — plus some bonus tips from Ryan Serhant
by Lillian Dickerson Oct 14
Zillow may be surrounded, but it's not checkmate just yet
Zillow has had a difficult month, with lawmakers and rivals filing lawsuits that could upend the portal's business. But experts say the pressure likely won't be the end of Zillow
by Marian McPherson Oct 13
The $168M secret: Why this broker leans on a 50 call per week rule
On this episode, DOMO CEO Greg Geilman offers an authentic look at how he built a high-production, boutique luxury brokerage after quitting his tech job to join real estate in 2010
An image of a body-builder in front of a neighborhood to represent lead generation lessons from a fitness influencer.
Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs
by Josh Ries Oct 10
5 ways real estate agents can attract, and keep, buyer clients
At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline
by Marian McPherson Oct 9
An image of a man with his hand on his forehead looking distressed as money flies away to represent how to avoid costly seller leads.
Before you spend money, do the math, Josh Ries writes, and explore organic content, referrals and sphere engagement for low- or no-cost lead generation
by Josh Ries Oct 8
red phone
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes
by Josh Ries Oct 6
A photo of a computer email marketing with Jimmy Burgess to signify real estate email templates for lead generation.
These emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now
by Jimmy Burgess Oct 5
gavel and American flag with money
Opinion
If you're dependent on Zillow for lead gen, it's time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes
by Josh Ries Oct 1
Cara Ameer and Compass lawn sign for Compass Anywhere merger questions
Opinion
How will the Compass-Anywhere merger impact the lives of everyday real estate agents? Coldwell Banker's Cara Ameer has questions
by Cara Ameer Sep 30
Here’s our most read advice from Back to Basics Month 2025
As Back to Basics Month comes to a close, Inman’s Service Editor Dani Vanderboegh rounds up the top 10 most-read advice articles — written by contributors, chosen by readers
by Dani Vanderboegh Sep 29
A picture of contributor Jimmy Burgess in front of a board of marketing to symbolize effective real estate marketing campaigns.
According to Jimmy Burgess, great marketing isn't about doing more. It's about doing the right things consistently and intentionally
by Jimmy Burgess Sep 26
An image of hands on a laptop keyboard with a digital overlay to represent AI for brokerage operations.
Steven McCloskey shares the lesser-known tools agents can't stop raving about and how integrating them properly can automate your repetitive tasks, so you can focus on what matters
by Steven McCloskey Sep 24