How to stand out from the AI marketing noise
Agents and brokers can make the most of the latest 'martech' tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients
by Matt Carter Jan 23
Lofty's new AI Assistant reveals itself at Inman Connect
The AI interface allows more streamlined access to the tools agents and teams use to create marketing assets, nurture campaigns, generate evergreen blog content and even qualify leads
by Craig C. Rowe Jan 23
Here are 9 of the biggest rookie mistakes agents are making
You took a look around and shared with us the biggest mistakes new agents are making right now and what they need to do instead
by Inman Jan 23
9 must-do moves to dodge the agent exodus
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, coach Darryl Davis writes
by Darryl Davis Jan 16
10 things to do right now, so you're not in the next wave of agent exits
Team leader Carl Medford and his regional mastermind developed these 10 strategies to help you return to the fundamentals and take on the challenges and opportunities the market has in store
by Carl Medford Jan 16
5 things you can do now to generate leads all year
It's your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024
by Kate Hulbert Jan 11
Real estate's AI boom is behind the curve on lead generation: Triple-I
More than 30 proptech leaders who responded to the Inman Intel Index monthly sentiment survey signaled the areas where they believe artificial intelligence will most change real estate in 2024
by Daniel Houston Jan 10
Lesson Learned: You're 1 client away from changing your life
Find out team leader Leo Robles' best advice, including the game-changing words of wisdom he passes along from his real estate mentors
by Troy Palmquist Jan 8
24 how-tos to help you start 2024 off with a bang
To formulate this list of how-tos to start the year off right, Inman's Service Editor Dani Vanderboegh rounded up the top advice and most-read contributors of 2023.
by Dani Vanderboegh Jan 3
More agents than ever earn business from networking and SOI
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
by Chris LeBarton Dec 29
Reorzo's location marketing solution needs to find itself first: Tech Review
Reorzo integrates with Wordpress to deliver an AI chatbot, location-specific marketing reports and web pages
by Craig C. Rowe Dec 29
How this indie brokerage is transforming agents' lives
In his latest Snapshot profile, Brandon Doyle talks to Dan and Melody Smith of Anvil Real Estate about their leadership and training philosophy and their 'relentless pursuit of agents' success'
by Brandon Doyle Dec 27
After a big 2023, make no mistake: Artificial intelligence is here to stay
A year after ChatGPT burst onto the scene, real estate professionals told Inman that AI and AI-backed companies are on the way to becoming a baked-in part of the modern real estate business
by Jim Dalrymple II Dec 26
The top 10 real estate advice articles of 2023
Ranked by highest readership, here are the top how-tos from Inman contributors this year
by Dani Vanderboegh Dec 26
The race to the bottom is about to begin in the real estate industry
Opinion
According to founder and CEO of 1 Percent Lists, Grant Clayton, it's time for the real estate industry to stop arguing about what's best for agents and start asking what's best for clients
by Grant Clayton Dec 26