How to market to your database without employing extrovert tactics like cold calling, door-knocking or popping by
Opinion
Don't fall into the commodity trap — prove you're better than the rest by identifying your unique value
Opinion
Professionalism, preparation, attention to detail and a warm smile go a long way
Opinion
Hint: Whoever builds a strong relationship first stands the best chance of winning the listing
Don’t approach these homeowners like the many other agents they’ve already turned down
Opinion
Use these tips to develop a better rapport with prospective sellers, and you’ll be well on your way to developing solid relationships with clients who trust you
Luxury agents can’t just pluck a number out of the air — sometimes they need to look to other markets or tap into what fellow agents think
Do your homework on the sellers, the property, the neighborhood and the competition
Broker-owner of Virginia’s River City Elite Properties outlines what she does every day to grow her business
Canada’s David Smith shares his secrets to winning listings
Time to ditch the old way and make the shift
If you’re not going to these meetings over-prepared, you’re not prepared enough
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Tom Ferry reinvents the listing presentation for maximum impact
Opinion
Management that fears or loathes hearing the truth need not apply