Real estate marketing in a post-Google (Search) world
The biggest change to Search in 25 years is already rolling out
by Jessi Healey May 29
real estate economist
Windermere’s Principal Economist Jeff Tucker analyzes the real estate market
by Jeff Tucker May 22
A real estate agent on the phone in her office following up after a client meeting to represent Why Most Real Estate Agents Lose The Deal.
You make a great first impression, but do you ever reach back out? Coldwell Banker Warburg's Kevelyn Guzman writes that the art of the follow-up is where trust, loyalty and contracts are won
by Kevelyn Guzman Oct 1
real estate data tools represented by a map with a pin in it
Amid a divided housing market, new real estate data tools help agents and clients visualize the ongoing shifts that most impact their bottom lines
by Christy Murdock Aug 25
Here's the real estate market data every agent needs in 2025
The agents who will thrive this year aren’t waiting for the market to change, Jimmy Burgess writes. They’re making the market work for them
by Jimmy Burgess Aug 17
How I use Inman's latest tools to help my clients
Earlier this month, Inman launched 2 new market data tools: Market Explorer and Market Trends. Here's how senior housing specialist Rachael Hite is using them to help her clients make decisions
by Rachael Hite Aug 13
How to have the price adjustment talk without losing the listing
Don't fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum
by Darryl Davis Aug 6
You’re leaving money on the table when you don’t know your numbers
Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses
by Troy Palmquist Jul 28
Announcing the Realtor.com® PRO Resources hub on Inman.com
The resource center will showcase Realtor.com® tools and content and extend its commitment to helping real estate professionals
by Inman Jul 16
Big cities drive the housing supply reset — for all the wrong reasons
The urban-suburban divide that helped define the housing market’s early pandemic boom has continued to shape its downturn and inventory rebalancing, according to an Intel analysis of hyperlocal data
by Daniel Houston Jun 30
Where listings are bouncing back — and where they're not: Intel
Agents are having very different experiences in the Midwest compared to the coastal South. Intel breaks down 2 years of Realtor.com data to get to the bottom of this split market
by Daniel Houston Aug 26
Pre-list market insight underpins Lynn's agent pitch: Tech Review
Lynn's value prop rests on owners publishing their home to its user community for feedback on potential market value
by Craig C. Rowe Aug 23
Image AI drives RealReports value proposition: Tech Review Update
The AI-backed property reporting solution has introduced image reading capabilities to improve reporting accuracy
by Craig C. Rowe Jun 7
Convergence and divergence: The future of residential property
Opinion
Understanding technology adoption and service integration, Brandon Dobell of Brown Gibbons Lang & Company writes, will, in turn, unlock operational efficiencies and value creation
by Brandon Dobell Jun 4
Reorzo's location marketing solution needs to find itself first: Tech Review
Reorzo integrates with Wordpress to deliver an AI chatbot, location-specific marketing reports and web pages
by Craig C. Rowe Dec 29