If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they're looking for
Rezora will leverage artificial intelligence to personalize email based on client segmentation and property interests, as well as enhance listing narratives, according to an announcement
In her first public interview since taking the helm from M. Ryan Gorman in March, Kamini Lane was passionate about the need for diverse role models in real estate at the executive and agent levels
Property Descriptions leverages 3 types of AI to create narratives using a number of tonal approaches, including, descriptive, playful, standard, professional and simple — in 50 languages
Toronto-based marketing executive Carolyn Merchant is eXp's newest chief marketing officer. Merchant joined the company in January 2022 as the vice president of brand and communications
The work doesn't end once you have a lead. Darryl Davis explains how to turn that possibility into profitability with a month-by-month conversion plan
As ERA Real Estate's Fuel conference unfolds this week, Chris and Wooden, the brokerage's CEO and CMO, revealed how they navigate a slow market and the technology they routinely deploy
Evocalize describes its product as a 'Collaborative Marketing Platform' that allows users to announce their services through an array of campaigns on Google, Facebook and Instagram
Find out how agents and leaders nail a marketing plan when it's time to rethink everything
Rewarding quality content is always the aim of TikTok's algorithm. Now with a new feature in place to help users have more control over what they see, getting your quality content in front of your audience should be even easier
'SphereBuilder' is designed to help real estate professionals figure out if their social media marketing is effective. The 1st tool will roll out in Denver, Colorado, and Huntsville, Alabama
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
Redfin Premier, which matches luxury homebuyers and sellers with a Redfin Premier agent and marketing tools specific to the luxury brand, is launching in every market the brokerage operates
Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy