Real estate agents are led to believe that there is a correlation between social media success and real estate sales success. It's time to separate facts from wishful thinking
Do people see fair housing language as a matter of 'ask for forgiveness, not permission' or do they take it seriously as the law of the land? This week, readers responded with their own examples of problematic language
While agents may start with a clean slate, personal branding gives them an opportunity to jump off the page with a new and unique image that evolves as they do
It’s time to shake things up and do things a little differently. Lean into these best practices and smart strategies for a successful year
Bennett Hirsch and Nick Sandler, top-performing agents with The Agency, reveal what went into sales at 2420 Glendower Avenue in Los Feliz and 4091 Deervale Drive in Sherman Oaks
Show your sellers you mean business when it comes to getting their listing the exposure needed for a successful sale using these ideas from Million Dollar Listing LA stars
A 4-year study by on-demand real estate photography company HomeJab found that 20% of all listing photo shoots are taken on 1 particular day of the week. Here's a pretty good reason why
Authentic conversations with family and friends help new agents establish their sphere of influence and launch their real estate business
Zinnia offers a wide range of operational structures for aspiring real estate brokerages, from brand development and technology implementation, to sales coaching and proprietary education and motivational events
Agents must create a brand that sticks in the mind of the market. It’s not enough to just be better — you also have to be different
Power Buyers can turn buyers who need financing or a contingent sale into cash buyers. They can also turn renters into homeowners
Darryl Davis culls the best from three powerful agent brainstorming sessions to help you reach your target audience
Success comes from having the discipline to execute on certain activities day after day. Agents who put these to work will experience growth in their real estate business
The market is ever-changing, and it is imperative that you change with it. It's an ongoing process, one that never ends
Staying top-of-mind is all about staying in touch. Here's how savvy agents reach out on a regular basis to their database