Opinion
If you’re thinking about becoming an agent, have a clear view of what it’s like, so you can start out on the right foot
Opinion
Startup Alley can be like wandering around on a casino floor — there’s a lot to take in and many ways to spend it up. Here’s our guide for a safe jaunt through Connect’s strip
Opinion
Agents need to focus on more precise pricing and marketing strategies as the tide turns
Opinion
The Armbruster Team has found a super effective client gift. Here's its secret
The ever-evolving sales acceleration platform's Facebook advertising tool automates much of the process for creating and running dynamic ads via DARE on the social media giant
One of the industry's most popular marketing and tech services platform ups the ante with high-level, personalized Agency service
Tech firm will now generate digital ads targeting consumers who visit BHHS agent websites
Opinion
Making yourself vulnerable and putting yourself out there is essential for creating content that communicates authentically
Opinion
Be accurate, truthful and insightful in determining a listing price that will give everyone the best chance for a positive outcome
The new director of creative and marketing strategy Alicia Bailey will be responsible for maintaining consistent branding and messaging
Do thorough research, and take the time to analyze all of the pros and cons involved with moving to a new brokerage
The company bills its new Journey Creator tool as a way to craft automated marketing campaigns around consumers' important life events
Opinion
Use these tips to burnish your relationships with your clients
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
Agents agree perceptions matter. But opinions vary on how much clients judge agents based on the vehicles they drive