If your top agents aren’t using your tech stack, it’s a product problem
Your brokerage sets the tone for your business, Jessica Souza writes. Here’s how to find the one that aligns with your goals, your culture and your long-term vision
Opinion
Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility, Alyssa Stalker writes
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact
Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can't, Josh Ries writes
Here are the platforms, software, strategies and other impact-making marketing tools you can’t live without in 2025
Coldwell Banker Realty has expanded its footprint in New York by opening its first office in Dutchess County, following the acquisition of Daniel Aubry Realty, the brokerage informed Inman
While there is overlap in a number of product features, Firepoint's integration should bolster Lofty's CRM features, web marketing and namely, its customer base
Last week, we asked: What marketing tools and strategies are on your list for 2024? Here are the must-haves according to our readers
Sierra Interactive builds lead-generation and marketing tools for real estate agents and is now alongside Homebot, DoorLoop, NestReady and Airdna in the ASG/Alpine proptech ecosystem
If you're looking to improve the customer experience for your agents' clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
Elliman Studio features a CRM, marketing and business management tools
This is the latest brokerage to partner with Imprev and offer agents marketing tools
Opinion
It’s not about how much you make but how much you keep