On a positive note: How to flip a negative review
Even if you disagree with everything the reviewer said, even if you think it’s “fake,” you have to respond
by Jay Thompson Feb 16
Why one brokerage bleeds digital with top tech adoption
Scott Gibson, the head of one of LA's most successful brokerages, offers agents weekly classes on social media and marketing
by Gill South Sep 15
Build your online reputation through client video testimonials

EXIT Realty’s Jeff Lobb discusses how to request natural videos that your clients can record in their own homes – and that you can email to your community without any coding or tech stress.

by Inman Apr 14
Facebook and LinkedIn are efficient tools for international reputation management
ReferBoost nudges happy tenants to write apartment reviews with Facebook referral campaigns
Startup Spotlight: Service lets landlords trace leads back to Facebook
by Teke Wiggin Nov 15
White paper is also a plug for 'Social Impact' marketing service
by Teke Wiggin Mar 14
Agents were asked to pay fee to remove 'complaints' against them
by Inman Jan 25
HootSuite, Honestly.com CEOs say active approach is key to building rapport
by Glenn Roberts Jr. Jul 28
It's what you don't do that could hurt you
by Bernice Ross Mar 16
Gossip, news, opinion used to rank companies
by Inman Mar 4