Your words are undermining your value. Here's how to fix the problem
On this episode, former Realtor.com CEO and 50-year veteran Allan Dalton explains why words like ‘past client,’ ‘listing agent’ and ‘comps’ are killing your value and offers smart replacements
'Ralph Lauren Christmas' is going viral. Here's how real estate agents can nail it
Ralph Lauren Christmas has taken over TikTok, with the brand's former designers explaining how to recreate the magic of its retail decor. Here's how you can use it in your next listing
by Marian McPherson Oct 27
real estate social posts
Model your social media content marketing on these examples for real estate lead gen that's useful, local and human, Jimmy Burgess writes
by Jimmy Burgess Oct 26
choosing a new real estate office
Looking ahead to 2026 and thinking of making a move? Derek Carlson offers 5 questions to help you think through your options and put your best face forward
by Derek Carlson Oct 23
Want more buyers? Choose a mortgage advisor, not a loan officer
Rick Guerrero sits down with coach Tim Braheem to break down how the role of mortgage professional is evolving and discuss why today’s buyers need more than a paper-pusher
by Rick Guerrero Oct 21
An image of someone googling something to represent Google Business Profile mistakes real estate agents often make.
Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence 
by Troy Palmquist Oct 20
social media advice from Ryan Serhant
This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers
by Christy Murdock Oct 20
real estate agent mistakes
Jimmy Burgess helps you avoid these real estate agent mistakes to survive the market and come out of it with more momentum, more listings and more confidence
by Jimmy Burgess Oct 19
A woman in PJs in her bed pulling off a sleep mask to signify how top real estate agents start the day.
The first hour can set the tone for how an agent leads, serves and wins, Kevelyn Guzman writes, especially in markets that feel uncertain or unpredictable
by Kevelyn Guzman Oct 15
Zillow unveils new AI-powered technology suite, Zillow Pro
Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026
by Marian McPherson Oct 15
HomeSmart celebrates 25 years with new branding, messaging
HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign reflects its commitment to 'simplicity and transparency'
by Marian McPherson Oct 14
How agents like Ryan Serhant build businesses on social media
In recent months, Inman spoke with agents succeeding on many different social platforms. Now all their tips are gathered in one place — plus some bonus tips from Ryan Serhant
by Lillian Dickerson Oct 14
An image of a hand holding a magnet attracting little people to represent agent retention and what real estate agents want in a brokerage.
Recruiting and retention aren't just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage
by Verl Workman Oct 14
Daryl Fairweather
Redfin Chief Economist Daryl Fairweather unpacks the economic principles behind the real estate industry to make agents more effective
by Inman Oct 10