Screenshots of videos posted by Ian Grossman on Instagram and TikTok
When the market shifted and his social media leads started to fall off, Ian Grossman and his team shifted their social strategy to a more local focus and dug into connecting with their database
woman in spy gear in front of house to represent don't be a secret agent
Don't be a secret agent in your market. Coach Darryl Davis shares why being visible can be fun, fulfilling and vital to the growth of your real estate business
by Darryl Davis Sep 3
man with empty pockets in front of a number background to convey lead-generation metrics
When you start tracking these 3 lead-generation metrics, Josh Ries writes, you set yourself up for top performance in any market cycle
by Josh Ries Sep 3
house with real estate pipeline
Josh Ries outlines the 5×3×90 Program, a $0 way to restart a quiet real estate pipeline
by Josh Ries Sep 2
Your brand isn't what you say it is (it's what others see)
What you say about your brand doesn’t matter, The Agency's Rainy Hake Austin writes. It lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders
Gary Ashton and Debra Beagle are this week's guests on Real Estate Insiders Unfiltered to talk about The Ashton Real Estate Group’s playbook.
On this episode of Real Estate Insiders Unfiltered — now exclusively on Inman — Gary Ashton and Debra Beagle raise the curtain on The Ashton Real Estate Group’s playbook
Trump vs. Fed, Taylor Swift, your referral blueprint: Inman’s Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Aug 29
Headshot of Roseanne Barr with her house for sale in Honokaa, Hawaii
Staying in touch and making monthly trips back to LA 3 years after moving to Hawaii has paid off in referrals for Paul Stukin, who recently listed Roseanne Barr's macadamia nut farm
by Lillian Dickerson Aug 29
A picture of Taylor Swift kissing Travis Kelce with onlooking fans watching to represent Taylor Swift-level client loyalty in real estate.
Trainer Rachael Hite reflects on the core strategies that the most successful agents she knows use to drive their businesses
by Rachael Hite Aug 29
real estate marketing
Your calendar is crammed, but what are you doing to grow your business? Coach Darryl Davis offers tips to move from busy to breakthrough
by Darryl Davis Aug 29
real estate team meeting
Coach Melanie Klein shares how the Upstate Curious Team shows up for clients and each other through communication, connection and consistent collaboration
by Melanie Klein Aug 28
Screenshots of Jordan Silver's posts on TikTok and Instagram
'As an entrepreneur, as a creative, as a business person ... if you want to grow, you have to evolve,' Jordan Silver told Inman. And he's doing just that on his social media channels
by Lillian Dickerson Aug 26
A picture of scissors cutting through a ten-dollar bill to symbolize cutting your real estate marketing spend.
Create a leaner, more efficient real estate business without cutting into your lead generation
by Josh Ries Aug 26
Apply the Taylor Swift marketing strategy to your next listing to build anticipation, connect with clients, and win attention like a pro.
Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and some follower-fueled magic
by Jessi Healey Aug 25