An image of a robot looking at a huge wall made up of smaller screens to signify the death of traditional seo.
The death of old-school SEO, and what it means for real estate
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
by Jeff Bernheisel Oct 2
gavel and American flag with money
Opinion
FTC sues Zillow: A wake-up call for real estate agents and brokers
If you're dependent on Zillow for lead gen, it's time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes
by Josh Ries Oct 1
Lesson Learned: This isn't influencing. It's business
Lesson Learned: This isn't influencing. It's business
Find out how North Carolina broker Alli Pepperling launched her real estate business while embracing tradition and technology
by Christy Murdock Sep 25
Want to own your market online? How a top eXp team leader nabbed a coveted city domain name
Want to own your market online? How a top eXp team leader nabbed a coveted city domain name
Justin Havre's average ranking for over 3K keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning 2 local portals. Listen to his story
by James Dwiggins AND Keith Robinson Sep 15
AI tools for productivity
How to become the agent AI recommends in your market
Optimize your online footprint for how AI recognizes and recommends professionals
by Jimmy Burgess Sep 14
A picture of someone searching Zillow to represent getting content ideas from Zillow.
Portals spend millions on SEO. Here’s how to leverage it for free
Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons
by Josh Ries Sep 9
Gary Ashton and Debra Beagle are this week's guests on Real Estate Insiders Unfiltered to talk about The Ashton Real Estate Group’s playbook.
The secrets behind RE/MAX’s top team and its billion in sales
On this episode of Real Estate Insiders Unfiltered — now exclusively on Inman — Gary Ashton and Debra Beagle raise the curtain on The Ashton Real Estate Group’s playbook
by James Dwiggins AND Keith Robinson Sep 1
How real estate pros can thrive beyond the MLS in the AI era
How real estate pros can thrive beyond the MLS in the AI era
Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing
by Molly McKinley Aug 14
Here's the tech you can't live without: Pulse
Here's the tech you can't live without: Pulse
We asked you to tell us what tech tools have become essential for the way you run your business
by Inman Aug 5
From search to sold: Mapping the client journey through your website
From search to sold: Mapping the client journey through your website
Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice
by Jon Krabbe Aug 4
Luxury Presence deploys first 'fully autonomous AI marketing team'
Luxury Presence deploys first 'fully autonomous AI marketing team'
Each AI agent does precisely what a person charged with each job can do: manage ad spend, write about local events and market trends, adjust SEO tactics and follow up on new leads
by Craig C. Rowe Jul 31
Why most real estate blogs fail (and how to drive traffic with yours)
Why most real estate blogs fail (and how to drive traffic with yours)
Marketing expert Jon Krabbe deconstructs the common mistakes you might be making and offers a smarter content plan for your blog
by Jon Krabbe Jul 30
5-second rule: What a homepage needs to make visitors stay
5-second rule: What a homepage needs to make visitors stay
Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture
by Jon Krabbe Jul 28