Santa and AI chatbot symbolize holiday marketing trends for real estate agents using ChatGPT and mobile tools.
From affiliate income to co-sourcing campaigns, Jessi Healey writes, here’s how to meet consumers where they click. Plus, tap into this year’s holiday trends to boost your 2026 business
by Jessi Healey Oct 11
An easy button in front of a wall of code to symbolize AI and custom GPTs for real estate.
AI for real estate agents doesn't have to be complicated. Jimmy Burgess shares strategies to simplify and speed up adoption
by Jimmy Burgess Oct 10
Majority of Americans now use AI to learn about the housing market
Despite using AI more in their market research, most Americans still see the real estate agent as the best resource when it comes to buying and selling, a new study by Realtor.com says
human hand shaking hand with robot hand to symbolize AI should not replace humans
Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you
by Drew Thompson Oct 7
Marketing overload: How to cut the clutter and reclaim your time
Agents don’t need more tools, says new contributor Remington Rand. They need better workflows. Cut through the noise, focus on your strengths and let AI handle the busywork
by Remington Rand Oct 6
Your listings will now appear on a new search site: ChatGPT, thanks to Zillow
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT
by Taylor Anderson Oct 6
Alex Vidal on artificial intelligence
ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why 'radical honesty' is more important than ever as AI influences the home shopping experience
by Marian McPherson Oct 3
An image of a robot looking at a huge wall made up of smaller screens to signify the death of traditional seo.
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
by Jeff Bernheisel Oct 2
Cloze's MAIA is smart, task-driven and enterprise-ready: Tech Review
MAIA, or My AI Assistant, is a powerful new AI overlay for Cloze, a sales and marketing enablement solution
by Craig C. Rowe Oct 2
7 AI tips for real estate agents from a tech insider
In this episode of Corr Values, Amy Corr sits down with Lantern CEO Jim Olson to find out how real estate agents can harness the power of artificial intelligence
by Amy Corr Oct 2
AI Month
Boost your productivity, and stay informed on the ways that artificial intelligence is changing the real estate landscape
by Inman Oct 1
Summer Goralik in front of a techy background to signify what ChatGPT got wrong about real estate law.
Compliance expert Summer Goralik put AI to the test on California real estate law. Here’s what it got right, wrong and dangerously incomplete
by Summer Goralik Sep 23
AI for real estate
After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication
by Josh Ries Sep 8
7 ways AI is helping my real estate team — and 8 ways it’s not
Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success
by Rachael Hite Aug 12
AI, AI, AI: Ads, oversight and the age of the algorithm
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
by Jessi Healey Jul 28