Action! 4 ways to get started with Facebook Live
The most critical step you must take to experience success doing Facebook Live deserves the most attention: Just do it!
by Brian McKenna Aug 1
Ryan Serhant to agents: Find the 'and' in your personal brand
Find authenticity, lean into your passions and think about your future self, says 'Million Dollar Listing New York' star Ryan Serhant
by Lillian Dickerson Apr 19
Wednesday is when photographers snap the most listings. Here's why
A 4-year study by on-demand real estate photography company HomeJab found that 20% of all listing photo shoots are taken on 1 particular day of the week. Here's a pretty good reason why
by Craig C. Rowe Feb 16
3 keys to a successful 2022: Video, consumer education and diversity
Focusing on video content, educating the community and increasing industry diversity are all integral to success in the new year, speakers at Inman Connect Las Vegas said Thursday
by Lillian Dickerson Oct 28
How to generate great leads in any market — no matter where you live
As the housing market continues to evolve, real estate agents at Inman Connect Las Vegas say they're keeping an eye out for ways to create connections between multiple regions
by Lillian Dickerson Oct 26
4 tips for hooking buyers with your listing video
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
by David Parnes AND James Harris Sep 23
3 simple tactics for getting your luxury waterfront listing sold
Selling a luxury house that overlooks the water can be lucrative, if you know how to do it right. Here are a few tried-and-true tips to help you promote the benefits of living in a waterfront residence
by Larry Alton Aug 12
5 nifty (and thrifty) social media marketing ideas
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
by Katie Lance Jul 29
Agents can take charge of their social media using these tools, tips
During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages
by Daniel Houston Jul 20
Compass fortifies marketing suite with Video Studio
Compass Video Studio is the latest marketing tool for agents of the tech-forward brokerage to leverage for new business and branding
by Craig C. Rowe Jul 1
10 marketing tactics to ensure your brand resonates in 2021
The marketing landscape shifted dramatically in 2020, and the way we engage with the public has forever changed. Here are a few tactics to keep in mind as you navigate this new landscape
20 tools to help you create killer video content
As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you'll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you'll need — from basic to pro
by Jimmy Burgess Apr 4
Marketing through video? Here's how to 10X your reach
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
by Kendall E. Bonner Mar 23
Need some posting inspiration? Here's 21 social media content ideas
To stand out, create fresh, creative and engaging content on social media. This will help you grow your following and gain your clients' trust. Here are some ideas
by Jimmy Burgess Mar 14
Building video content? Here’s a simple 4-step formula
As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
by Lisa Suazo Oct 25