By fostering an environment that allows everyone to be their best selves — staffers who genuinely want to do meaningful work, combined with happy agents who have what they need to succeed — you’ll create a win-win situation. Here's why
Despite the uncertainty, seek out ways to cultivate daily gratitude for those things that are going right in your life — both big and small. As a team, here are all the good things we can be thankful for
Follow these 10 tips to revamp and declutter your interiors — and your listings — to maximize and lighten up spaces
Start by strategizing promotional campaigns for your listings, work as a team to host progressive virtual open houses, and extend your livestreams by reposting on social media so that viewers can watch over and over again
As we continue to live and work through the pandemic, there is more focus than ever on the home kitchen. Here are the trends that will offer luxury homeowners an elevated experience
Opinion
Basing your price on comparable sales is usually a solid strategy. But what happens when you try to sell your own house in a red-hot seller's market with a broad range of comps? Here's one real estate pro's experience
When was the last time another agent supported you, offered advice or helped you in a major way? Show your appreciation to your fellow industry professionals!
Opinion
To help consumers, you must first be a good neighbor
Opinion
Punishing those involved in the Capitol riots falls on the courts, the state departments of licensing and individual brokers, should they choose to
Opinion
2020 took some existing residential real estate trends and threw gasoline on them. This year, will we go back to the status quo or enter a new normal? Take a look at these trends, and decide
There are many facets to consider when working with buyers who want to go the new construction route, especially with COVID, tariffs and uncertainty at play. These questions tackle some major issues clients could face
Last week, we asked you to share what you're looking forward to the most in 2021. From hugs and traveling to an increase in inventory, here are all the things you're hopeful for this year
Tired of seeing the same old cliches and #QOTD in your feed? Here are some words of wisdom and inspiration to provide new food for thought
Opinion
If you bear these ideas in mind and apply them when you can, you won't need to worry about sounding pushy or making people feel like they're just another customer
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
As we begin a new year, Inman wants to know how you're feeling about your career, your compensation and your life
Don’t let imposter syndrome rule your life. Use these tips to help overcome those nagging negative feelings
Opinion
This week, Byron Lazine and Nicole White discuss a handful of trends from this year's edition of the Swanepoel Trends Report, often described as one of the most comprehensive pieces of real estate literature to be published every year
Although battery-powered cameras have their perks, the delay in recording can be a deal-breaker. Here are a few reasons wired security cameras are a better option
A millennial real estate agent shares what she has learned about working with young affluent buyers while climbing the professional ranks and serving her peers
Jacksonville, Florida, marks Knock's 15th Home Swap market on its quest for 21 before the end of the year. Home Swap allows homesellers to make non-contingent offers on potential new homes
As you gear up for a successful 2021, consider rallying your team around listings to take control of your market this year
Falling into a routine can often result in an unmotivated, stagnant workplace — which is why it's important to break those patterns. As a broker, here's how you can create a progressive and productive environment
Opinion
If you’re ready to grow your administrative team and are considering virtual assistants, here are some things you should know
There's so much optimism around this new year and the good things it'll (hopefully) bring. That's why, this week, we're asking you to share the things you're most excited for in 2021
Though for some the current landscape might feel reminiscent of the 2008 housing crisis, there's a lot that's different today. Here's how you can best serve your clients during this time
The iPhone-based app's invite-only and celebrity-endorsed status gives it an air of mystique, which is why people are begging for a way in. Here's what you need to know before giving it a whirl
Sotheby's International Realty's latest star agent shares how she climbed her way to the top of Los Angeles' luxury market and her plans for 2021.
Opinion
The next time you encounter sellers who don't know if they should stage their property, sell it vacant or furnished, or do additional work, here's what to do
The pandemic has accelerated the move from cities to suburbs — and it's easy to see why. Living in the suburbs has its perks, but there are downsides, too. Here are a few pros and cons your clients need to know about
Before we leave 2020 completely behind, this week, our readers share the toughest obstacles they had to overcome. From adapting to new tech to keeping agents engaged, here are all the challenges you listed
It's never too late to start, tweak or revisit your business plan. In fact, the beginning of a new year is a good time to think about your goals for 2021. When writing them down, consider these tips
Most agents dread the off-season, but savvy agents see it as an opportunity. Use the winter months to make a plan, build relationships and research trends that will ultimately make you useful to your clients in the long run
It has been a year of the unexpected, and the best way one leader has learned to deal with it all? By letting go
Work from home is here to say for the foreseeable future, and as a team leader, it’s up to you to remove any communication barriers and encourage your team to find the momentum to move forward. Here are a few tips
Have granite countertops finally met their end? Will all-white kitchens make a comeback? Find out which kitchen trends are in (or out) in 2021
Armoires, walk-ins, built-ins and storage systems — there are a myriad of ways we store our belongings. Here’s what sets them apart and how their design and purpose have evolved over the years
Here, we’re giving a nod to some of the industry’s best video creatives — those who know how to use the medium to make an impact and steer online conversation, all while staying true to their unique brands, styles and niches
Take a look back at all of the agents and brokers we featured this year, and revisit their best advice as you look ahead to 2021
Opinion
This week, Byron Lazine and Nicole White discuss economists' 2021 predictions, the sale of Michael Jackson’s Neverland Ranch and the Swanepoel Trends Report
Opinion
In looking at 2020’s setbacks and tragedies, it can be difficult to see the silver linings. But expressing gratitude, even in a tough year, is possible — if not necessary. Here are a few things agents can be thankful for
Opinion
More education for members and changes to the code of ethics is certainly a great start, but there's more that can be done. Here, one broker weighs in on what NAR can do to prevent future discrimination and promote fair housing
As a team leader, introducing a handful of invaluable scripts to your agents goes a long way in helping them ramp up business in the new year. Here are a few worth knowing and practicing
To say that 2020 was tumultuous is an understatement. So, before jumping into the new year, we’re asking our readers to share the major obstacles they worked to get past and rise above
Opinion
This trying year is almost over, and 2021 is around the corner. As tragic and horrific as the year has been, some good can come out of it. Let’s take a look back at 2020 and how we can still give thanks
What’s the difference between a top performer and everyone else? Even more importantly, how can you know where you stand? Here are a few questions that’ll help you figure out how you’re doing — and what you need to improve in 2021
Everyone makes the occasional mistake, but rookies often make more than their fair share. Here are the biggest failures to watch out for and avoid
2021 is all about starting a new chapter. So, this week, our readers share what they hope to achieve in the new year. From big, ambitious goals to the little things, here’s everything they had to say
Being a top-notch agent is more than just about helping people buy and sell homes. It’s about honing the right mix of professional skills — and developing a mindset primed for success. Here’s how you can put in the work
As an agent, you spend a lot of your time out in the field — which is why you need to have the right set of tech tools in your arsenal at all times. Here are a few invaluable apps that will make your work life easier and more efficient
Every year, new agents join the office, and others leave. Your job as broker or manager is to look for red flags and identify which issues, life events or frustrations can affect your agents and staff members right now. Here are a few to watch out for
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
Find out how Atlanta-area real estate agent Lanissa Sudler learned the value of hanging in there and never taking no for an answer
Struggling with writer’s block? Take a look at these stellar agent bios, and use their best features to guide your writing process
The brokerage business is very different from operating a team. At the end of the day, it takes more than just a license to start and run a successful brokerage. Before you jump in, here’s what you need to prepare for
Crisis communication, adjusting to our new normal and navigating a hot market were top-of-mind for readers this year
Opinion
This week, Byron Lazine and Nicole White discuss Brad Inman's predictions from last year, how home design could change and top social media trends for 2021
In these uncertain times, dipping your toe in the water with a part-time real estate gig may be the way to go before committing to a job that doesn't offer a regular paycheck
Whether you’ve decided to build a solo business or are determined to hire and scale, both require a lot of sweat equity, focus and consistency. Here’s how to tell which direction is right for you
Appreciation for a job well done goes a long way in cultivating a positive culture and organization
Having a well-organized and updated CRM can go a long way in helping you strengthen old connections and prevent the new ones from falling through the cracks. Here’s how to keep yours in tiptop shape
Being asked to cut your commission is no fun. There are good ways to handle it, and there are bad ways. Here are the ways agents typically defend themselves — and the arguments that are best left unsaid
To up your agents’ productivity, you have to give them the tools they need to achieve their goals — and that starts by understanding what those goals actually are. Here’s how you can gain valuable insight into their objectives and help them succeed
It’s that time of year! If you’re jotting down your resolutions for the new year, we want to hear what goals and dreams are on your checklists and vision boards
If your sellers are showing their homes during the holidays, there are a few decorating pointers they need to keep in mind. Here’s how agents can help clients decorate tastefully — while still showcasing the luxury listing’s best features
Don't barge in! (And other sage lessons agents should know)
The coronavirus outbreak dominated headlines this year, but what industry-related events and changes made the news? Here are the top real estate stories from 2020, according to our readers
Find out which tech tools are paying big dividends for real estate pros with help from Jeff Lobb of SparkTank Media and Kenny Truong of eXp Realty
While sheer supply and demand is making it tough to negotiate much beyond what a builder is offering, understanding how to navigate the process may help buyers time their purchase appropriately and save some money wherever they can
An agent is tired of working with other inexperienced agents who lack basic professionalism. What should her broker say?
We know that technology and automation are necessary to attract tenants to multifamily complexes. But what developers aren't doing is using this interconnectivity to enhance the feeling of community
If you want to up your business' success and make a splash next year, you have to tap into your inner entrepreneur. Here are a few ways to get into the right mindset
This ever-evolving platform works for those who understand and know how to work it. Learn more about the many ways it can help you gain more potential clients and grow your business
To be sure that everyone is using the same terms and speaking the same language, let’s dig a little deeper into what qualifies these six types of bathrooms
Opinion
Squeeze the most out of your content, and maximize your social media presence with these tips
Doing business during the pandemic has been challenging, to say the least
Opinion
In 'Best Use of New Tech Brainstorm: An Inman Workshop' at Connect Now, moderators Jeff Lobb and Kenny Truong led a discussion that balanced the best of today's tech tools with some unique, off-market creative solutions
One way financial advisers grow their business is by expanding their wallet share of clients' existing assets. Drawing ideas from a financial adviser's playbook, here are a few tactics agents can use
With careful analysis and smart decisions, solar homeowners have the potential to reduce their reliance on nonrenewable energy sources. Here are a few factors to consider
Opinion
This week, Byron Lazine and Nicole White discuss lead generation budget, HousingWire’s media move and Netflix’s contribution to end systemic racism
Opinion
From wide screens to retail brokerage storefronts, interactive video screens and kiosk display technology offer brokerages and agents a cool, compelling way to differentiate
During an Inman Connect Now session Thursday, panelists offered six strategies to help make sure your business thrives no matter what 2021 throws your way
Inman founder Brad Inman kicked off December's Connect Now conference with some sage advice about how agents can continue to thrive through uncertain times
After-work drinks and coffee dates with colleagues may not be an option during COVID, but here are 3 creative ways to network in our socially distant world
Though no one knows what 2021 will bring, it's important to create something to look forward to. By aligning your team with opportunities and visualizing where you're going in the future, you'll be able to move forward with confidence
As we leave behind a turbulent 2020, agents have an opportunity to continue to show courage at an individual level. Here's how to join the new year's challenge to be defenders of justice, equity, diversity and inclusion
Opinion
A lot of changes took place in 2020, and many of us will likely reflect on them for years to come. Here are one broker's observations — the things she'll leave behind and the lessons she'll take with her into the new year
Opinion
Find out how challenges will show up, what unique problems 2021 might bring and how to navigate through it all with your team
This year, step away from clichés with a personalized hometown puzzle, a sanitizing phone charger or online design class, all befitting the theme for the mess of a year that was 2020
This week, we're starting a conversation on the most significant headlines we've seen in our industry this year. Of all the events that took place in 2020, what got you thinking?
Opinion
If you are an aspiring agent, or know someone who wants to join the ranks, here is a little food for thought on the highs, lows and everything in between
The real estate landscape has shifted over the years. Today, independent brokerages need to have a clear view of those changes and use their strengths to pivot and meet them. Here's how they can thrive in 2021
With these 3 courses available online and on demand, you can take your digital marketing game to the next level in 2021 — without giving up valuable time and resources
It's been quite a chaotic year, and now that we're approaching the end of it, it's time to look back and acknowledge the major wins you accomplished
Don’t let computer screen exhaustion ruin your productivity! Here are a few tips to help combat Zoom fatigue as we continue to navigate day-to-day business virtually
Here’s how to figure out where to spend the bulk of your time, energy and money to get the best ROI
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
Opinion
Here's how to differentiate and showcase your value from the get-go at the listing appointment
Agents are the conductors of real estate. They must keep everyone involved informed and protected. However, to function as valuable problem-solvers, agents need to invest in themselves with continual learning. Here are the benefits of doing that
Despite the absence of face-to-face meetings, the pandemic opened many virtual doors for relationship-building. Here's how experiential marketing, forced intentionality and tech have changed the way agents form bonds and engage with clients
Opinion
It has been one of the most unexpected and unpredictable years in modern history. What has the real estate industry learned from the events of 2020?
Opinion
This week, Byron Lazine and Nicole White discuss the 2021 forecast from a chief economist, how to deal with overpriced listings and what to look for when outsourcing marketing
Homebuyers are increasingly interested in purchasing homes with smart features or retrofitting their homes. The ability to recommend the right products and the right installer is a critical added value for your clients
Opinion
One of the greatest gifts you can give another human is your time and attention
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
Real estate is an attractive career path for people of all ages and backgrounds, but what do newbies in the industry think of it as a whole? What surprises did they stumble across this year?
If you aren't thinking about your 2021 goals and plans yet, now's the time to get started. When crafting the new year's business plan, start with what you know, and tackle these important sections
Just like a job interview, you never get a second chance to make a first impression, and submitting an offer in today's market is very similar
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
Opinion
In many ways, prospecting is a lot like fishing, and there's so much agents can glean from the sport. Here's a little insight into what it takes to catch fish — and clients
This week, we want to hear about your triumphs in 2020. What's a major win that you can't wait to share? How did you achieve it?
Want to be more profitable in this upcoming year? Here's how to work smarter, reduce expenses and find ways to make the best possible use of your time
Given the positive effects pets have on stress levels, now's the time for all multifamily communities to adapt their policies and allow for a better living experience — for both pet owners and their furry friends
The holiday season is in full swing, so now's the time to stay engaged and top-of-mind with your community. Here's a list of ways you can do so while bringing some much-needed cheer to your sphere
Opinion
Your marketing is the storefront for your entire brand, so don’t cut corners, and don’t expect to go on autopilot
With only one chance to make a good impression on buyers, obnoxious odors must be identified and dealt with before opening the doors to visitors. Here are a few to consider
An agent who's able to visualize the potential of a kitchen can help buyers in improving and upgrading existing spaces. To do that, you have to know these basic kitchen layouts
Find out how Homesnap's functionality is designed to benefit agents and their clients, and get the scoop on the company's many updates this year
Opinion
Nobody really knows what will happen next year — or the year after. Shifts are normal for markets, so agents should think through possible changes and plan for them. Here are a few things to consider
Although sellers may not be able to deck the halls the way they have before, they can still add plenty of holiday cheer. The key? Keeping it tidy enough for buyers to see the home's best features
Opinion
This week, Byron Lazine and Nicole White discuss the listing video that elicited shocked responses from viewers and agents, things the real estate industry should be grateful for and CoStar’s acquisition
Just because you're practicing social distancing doesn't mean your team should give up on engaging with prospects and clients. Here's how to build quality connections online
Now that we're nearing the end of the year, it's time to tweak, edit and rewrite your business plan to ensure your team hits the ground running in 2021. Here are a few things to think about
Opinion
NAR's mythical town of Fairhaven is meant to shed a realistic light on discrimination in the industry. But how does it stack up against standard fair housing classes? Here's one broker's experience
As we enter into a new year, it's important to review your team's strengths and weaknesses, and adapt accordingly. Here's how to prepare your agents to close out 2020 with energy and positivity
If your overpriced listing needs needs a reduction, now’s the time to talk to your sellers. Here are a few strategies and scripts to expand your price negotiation skills
With the holidays just around the corner, we want to hear from you about the many different ways you're bringing some much-needed cheer to your community — while staying top-of-mind
Before hiring talent, consider a few things. Defining the process, evaluating a candidate thoroughly and making the best chemistry match will ensure a perfect fit and elevate your brokerage's performance
Opinion
When it comes to the few out there who are always angry, bitter and divisive — flush the toilet, and block them. No one has time or energy for toxic people
A web app for helping homeowners predict and understand energy usage raises more money as climate change's role in real estate continues to grow
To appeal to millennial and Gen Z buyers, you should familiarize yourself with their comfort zones, priorities and the challenges they face now. Here's what you need to know
If you're a new agent, at some point, your clients will likely ask you about the best way to dispose of their moving boxes. Here are a few ways you can help them avoid sending cardboard to a landfill
This week, our readers respond with their thoughts on the fate of independent brokerages. Are these businesses primed for success going into the new year?
Although most agree that staging works, hiring a professional stager is not always an option. Here are 6 levels of staging that'll make it possible in every level of home
Though still relatively rare today, some agents foresee a future in which buyers are more directly responsible for their agents' commissions. That could pose a challenge for buyers — though some agents have already figured out solutions
We're all doing business from behind our screens this year, but that doesn't mean we should give up the relationship element of a real estate transaction. Here's how to add a human touch to your communication
Before moving on to another destination, here are a few things buyers should consider as they wade through their options
Correspondence is an art, not a science, but these tips will help make your client thank-you notes (and videos) easier to create
To make the most of their time, agents need to hit the restart button now — before jumping into the new year. Cross out these actionable items, and you'll kick off 2021 right
Home office as becoming a must-have in today's environment. So, this week, John Clancy digs into the trend, discussing the upgrades and new technology homeowners should invest in for a more seamless at-home working experience
Opinion
This week, Byron Lazine and Nicole White discuss why agents need to verify their sources, how to update a home and holiday emails
Opinion
Even in the midst of adversity, we still have so much for which to be thankful
Opinion
Here's an alternative system for an individual real estate agent to practice multilevel partnering, a win-win for both agents
Opinion
What worked for you at the beginning of your career might not be what's best for you as your career evolves
Our businesses might look different now — and the marketing aspect of it is no exception. Here are 3 key factors that can help agents adapt to this changed digital format
This week, we want to hear your thoughts on the fate of indie brokerages. Are they thriving and outdoing their competition? Or are they just barely hanging on?
Missives that disclose race, color, religion, sex, handicap, familial status, national origin, sexual orientation or gender identity are risky for buyer's agents and listing agents
Opinion
The National Association of Realtors launched a free interactive training platform called Fairhaven. Here’s my take on this virtual experience
Communicate frequently during the ramp-up and training periods, and allow your agents to take ownership of the technology
Opinion
With the election drawing to a close, an agent feels ready to shift her business and align more with the president-elect's housing policies. What should her broker say?
Retailers will be slashing prices on everything from home security systems and Apple products to luxury personalized stationery
Opinion
Here are a few ways to make a significant impact on your client relationships
This week, our readers chime in with their thoughts on what makes for a winning company culture — and how to go about cultivating an environment that encourages productivity and fosters happiness
Opinion
With the holidays right around the corner, now's a good time to reach out to your sphere. From sending out customized cards to sponsoring live holiday music, here's a list of activities you can do to bring a little cheer to your clients and community
Agents, beware — the increase in moisture during the winter season can produce significant foundation issues over time. Here are a few key tips for helping buyers purchase a home during the cold-weather months
If your Zoom wall looks the same as it did at the start of the pandemic, it's time for an upgrade
Opinion
Tools that serve agents well on the path to the final solution are integrity, honesty, transparency and the ability to communicate
Making 50 cold calls a day, knocking on doors and cutting your commission are just a few of the most common pieces of advice real estate agents get. But does conventional wisdom work?
Take time to look at the big picture of your business to be better prepared for next year
Here’s how to present information in a clean, organized way that makes sense to sellers
By keeping the framework current, you’ll ensure that your social media efforts have an informative and engaging foundation from which to grow
Opinion
These changes don't spell the end of anything. They provide consumers with information. Transparency, protecting your clients' interests and codifying best practices are all good things
This week, find out how smart home systems can help homeowners save money on their insurance and the most common claims insurance brokers see — plus some proactive tips to take
Opinion
This week, Byron Lazine and Nicole White discuss how a vaccine might impact the housing market and NAR’s new ethics changes
Opinion
With COVID-19 cases soaring, Teresa Boardman can't help but think of what's to come. Here's how the holiday season is going to be different this year
Opinion
The Realtors Political Action Committee says its purpose to help elect candidates who support the interests of Realtors is clear. But does that truly extend to those in protected classes? Here's what one Georgia-based broker thinks
As a successful agent, naturally, there will a come a time when you'll want to expand into a new area. Here's how one agency approached the endeavor and what the process looked like
Sometimes, interactions with sellers go smoothly, but that's not always the case — especially now. As an agent, you should anticipate these common seller concerns and respond to them appropriately
The trick to choosing a good role model is to really identify what you want and the lifestyle you want to lead and find the people who are doing just that
Speaking at NAR's annual conference, the musician and civil rights champion said there are 'more pressing' fair housing issues than the term 'master bedroom'
As an indie broker, you might be juggling a variety of roles and responsibilities — which is not only tedious, but also very lonely. This is why it helps to have a strong support system. Here's how to build it
Looking for ways to improve your content marketing strategy? Learn how from this virtual workshop featuring Valerie Garcia and Peter Lorimer
This week, we're asking you to share your take on what makes for a positive company culture. How do you build an environment that fosters engagement, productivity and, above all, happiness?
The business of real estate is fast-paced and in the moment. As an agent, you're always chasing the next transaction. But here's how operating with intention can positively impact both work and life
Opinion
Talking about schools can lead to steering — both intentional and unintentional. You must provide the same information on schools to every client, and NAR agrees
Opinion
To change both the reality on the ground and the optics for the public, NAR must take significant steps to eliminate practices shown to damage the public. The proposed changes to the code of ethics is not the final solution
When it comes to drive, resilience and brand power, there's a lot agents can learn from the fitness world. Here, two SoulCycle master instructors share their top tips for tapping into the athlete mindset
Aside from the challenges posed by COVID-19, the NAR Expo still faces a handful of other issues that stack the deck against it. Here are a few affecting the health of the event
Here, seasoned independent brokers share their best advice on ways to drive business success — from branding to marketing to giving back to the community
Opinion
Opening an indie brokerage allows you the freedom to set your own rules. These are the stories we tell ourselves, but here's the real truth
In a year marked by worldwide tragedy, we've been forced to reexamine what is truly important and wrestle with how we can reorient our lives to truly make a difference going forward and leave our mark on the world
Opinion
As potential buyers are having to make lightning-quick decisions based on limited visits or online marketing materials alone, these fixes are no-brainers that buyers will love
Opinion
Here, we offer this year’s list in hopes of giving a bit of perspective as we head into a new year and a new chapter in our lives
Opinion
What's the future of the housing market? 'We just don't know!' Windermere Chief Economist Matthew Gardner explains that Senate control will have more of an impact
Opinion
This week, Byron Lazine and Nicole White discuss NAR’s stance on school rankings, mistakes new agents make and where sellers should put their TV
Beating out competition, breaking limitations and making the impossible happen are things athletes train for. Here's how to tap into their mindset to make great strides in business and life
This week, Alex Lelchuk explains the mistakes many DIYers make when installing a smart home system, how to choose the right professional to set up automation and the benefits of video distribution
'You get a lot of street cred if you're meeting up with people and you have hundreds of videos online,' Triplemint agent Tyler Whitman said during Connect Now Thursday
Dealing with buyer objections is frustrating, but experienced real estate agents should have answers for these common concerns and excuses. Here's how to be better prepared
Before your clients spring for a home makeover, it pays to know which ones result in the highest return on investment. So, here are a few projects worth investing time and money in
Now that teams have rebuilt and pivoted in this new normal, it's time to focus on boosting results and tapping into every member's unused potential. Here's how to do that with performance coaching
Choose your struggle, make small changes and get ready for big results
Opinion
In a year when everyone is searching for connection, what can you do to provide community to your agents? If you succeed in building that community, it’ll payoff tenfold when the pandemic is over
Helping renters become homeowners is about mindset — both yours and your clients'. Here's how to evaluate the renter leads you receive and convert them into homeowners when their lease expires
It’s natural to have feelings of scarcity in business and to see your competition as a threat to your success. However, if you open yourself up to collaboration, you’ll see it’s quite the opposite. Here's why
Opinion
Real estate isn't for everyone, but it's perfect for some. And it can be a remarkable career and life
This week, we're asking our readers to share their best words of wisdom — the advice they'd like to pass onto aspiring and new independent brokers trying to get their business off the ground
This week, our readers chime in with their thoughts on the biggest obstacles and hurdles independent brokerages should be preparing for going into 2021. Here's what you had to say
This industry is always moving fast. As a result, agents have become experts at crafting responses that can buy them time, leave the door open or get them to a desired outcome. Here are a few
Opinion
A simple shift in thinking can transform your database from a list of leads into a concrete, passive income machine that will rival a real estate investment portfolio
Usually, when a home isn't selling, it boils down to 3 main reasons. The good news? Once you identify what's wrong and fix it, you'll be well on your way to achieving your goals
Opinion
This week, Byron Lazine and Nicole White discuss the company Zillow fears and why a viral video caused Corcoran to drop an agent
Virtual staging is becoming increasingly in demand — and for good reason. Not only is it more cost-effective and convenient, it also dramatically enhances the property's digital aesthetic appeal. Here are a few firms that do it right
Opinion
With so many aspects of the career to master, it’s easy to get distracted, but avoid these errors from the beginning
Opinion
We come into contact with so many different personalities. Knowing how to effectively communicate with them is the first step in closing the deal
One broker shares a powerful way agents can approach calls while showing they care and subtly establishing themselves as trusted real estate professionals
This week, Nate Clark, founder and CEO of Konnected, shares tips on integrating existing wired home security sensors into an upgraded, smart-home ecosystem
Touring clients through a home over video is the new normal — here's how to do it right
Opinion
You hired someone — now what? Here's how to set the stage for team members to have a fruitful career
Networking isn't about meeting someone on LinkedIn, having a good discussion, and promising to follow up at a later date and time. It goes far beyond that, especially today. Here are a few timely tips
Opinion
Realtors have a unique opportunity to become fair housing ambassadors who take the lead and promote fair housing in their communities and the industry at large
Opinion
If you're thinking about opening your own independent brokerage, here are a few things you should know
Opinion
It’s absolutely vital for agents to use this time to create and represent a powerful pivot in their businesses. Here are three strategies to help you do just that
PR is a vital component of achieving success in today’s cutthroat market. Here's how to push your business forward and reach the right clients by being strategic and working with PR pros
This week, we're asking you, our readers, about the obstacles you're expecting to run into next year as an independent broker. How are you preparing for them?
When creating 2021 business plans, agents should think about ways to truly help their communities while gaining daily exposure at the same time. Here are a few ideas to consider
Opinion
Although there is more demand for housing, there is also a higher risk of losing it, and many economic signs point to a rocky road ahead. Here's why this housing boom won't last
Talking to family members, close friends and neighbors is one of the most fundamental conversations agents can have. Here's how they can help you find leads — plus a few tips
This week, our readers tell us what they're doing to prepare for the winter months ahead, covering topics like virtual learning and marketing. Here's what you had to say
Opinion
Offering employees time off to vote is a simple way many companies have been helping people exercise their rights without feeling pressed for time. But why has the real estate industry been absent from the conversation?
Today, homebuyers are understandably nervous, which is why agents should do everything they can to put buyers at ease. You can do that by showing your market knowledge and expertise — and following these tips
With a laser focus on equity — not just in property but in people — Realtors can support a multicultural and multigenerational real estate industry. Here's how
A lot has changed since Jasen Edwards first earned his real estate license — but a lot hasn't. Here are a few lessons that matter most in real estate today and into the future
Opinion
Here's what you must consider to protect yourself, provide the highest possible level of client care and effectively compete with larger players
Starting, running and growing an independent brokerage is an enormous feat — especially now. All month long, we'll be looking at how to navigate business through market changes, disruption and other industry shifts
Opinion
After merging with a national brokerage, I realized there were things about the boutique lifestyle that I’d never find in a national brand. Here are the major benefits of indie brokerages
Pumpkin spice and all things nice, here are a few ways to connect with clients safely
What do top luxury agents know about marketing — both themselves and their properties — that can help you move to the next professional level?
If you're building an Amazon-based smart home, listen up. This week's video covers smart doorbell, bulbs, thermostat, switches and everything else that pairs perfectly with Alexa
Opinion
This week, Byron Lazine and Nicole White discuss a buyer who purchased a home with a robot, odd seller contingencies, and a ski-in, ski-out VRBO cabin
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner discusses home sales across the U.S. and concerns over the unsustainable pace of price growth
When he became president of NAREB a year ago, Donnell Williams found that Black millennials with incomes over $100K are not purchasing homes. Here's what he did to shift their perspective on homeownership
Opinion
So many agents are ready to give it all up, not realizing just how much their expertise, brand and knowledge matter. Here's how to turn those things into a revenue stream after retirement
Often, teams are created in a rush — which is why a lot of them crumble instantly. Instead of hiring help as quick fix, here's why you should take a step back and create a structure for your business
Opinion
Consumer behavior, demand and expectations are going to reduce commissions — get ready
As the temps drop, what are you doing to prepare your business for the winter months ahead? Chime in with your thoughts this week
Opinion
Think twice before reacting, and take additional steps to slow down your thought process and prepare clients for potential pitfalls in today’s fast-paced real estate landscape
This is how one broker associate found her way into the luxury real estate business in Colorado's mountain communities — and what COVID-induced trends she's been seeing in her market
Opinion
After months of virtual everything, an agent feels ready for much more face-to-face interaction. Can her broker convince her otherwise?
This week, our readers share simple, but to the point pieces of advice on how to build a robust and valuable network as a luxury real estate agent
House shopping in the coronavirus era is a high-intensity exercise, with homes selling at warp speeds. Clients who are turning to renting as a temporary solution might need to be aware of today's realities. Here are a few
Your daily standup meeting is one of the most important things you can start your workday with. Here's why you should place that meeting permanently in your calendar — and why you should focus on single-tasking
The most efficient tool to convey information tone and body language without being face to face is video
As our nation grapples with the ongoing crisis of racial inequality, it is critical that Realtors be a part of the solution, not contribute to the problem. Here's a look at NAR's recommendations
The time for buyers to act is now, while interest rates are low and the economy is gaining strength. If your buyers are on the fence, here are a few reasons that might convince them to go for it
Learn from the experts how to ensure that the luxury property you're showing is ready for the scrutiny of those discerning high-net-worth buyers
As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
Here's how to start putting the building blocks in place for a solid year of engagement
With the current low-inventory market and the overall uncertainty, an agent's job has never been more important. Here's how to guide buyers and sellers while keeping their stress levels low
To get into the conversation, luxury agents need websites that exude luxury, exclusivity and profesionalism
Right now, security cameras can offer peace of mind for those staying and working at home. So, when it comes to price and functions, how does Eufy fare against Arlo?
Opinion
This week, Byron Lazine and Nicole White discuss why agents need to disclose all costs to sellers, how buyers are using Airbnb rentals and the best branded gifts
Everything in real estate is happening with rapid speed today. That's why you can't waste time with another boring presentation that does nothing to build trust. Here's what you can do instead to win the listing
Although receiving multiple offers can be a positive opportunity for sellers, it can be daunting for buyers. Here's how to help them compete
The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here's how to go about it
Opinion
If the intent of the Code of Ethics is to hold real estate professionals to a higher standard, the proposed addition fails to achieve that. Here's why — plus what could be done
In today's shifting landscape, a lot of agents are coming and going — joining and exiting teams. So, what can leaders do to create an atmosphere of support and growth?
For broker, coach and trainer Lee Davenport, experiencing microaggressions over years of working in real estate did more than just sting. Here, she shares her story — and what she hopes readers can learn from it
If you aren’t growing your business by bringing on new agents and expanding your service area, you’re wasting much of the time, money and energy you put into earning your license
Opinion
Why be an assistant? Because it’s a killer career opportunity, but only if leaders also rise to the occasion
Opinion
NAR proposed changes to the Code of Ethics, and the real estate community is reacting — or more precisely, descending into an uproar. Here's why industry professionals should take some time to closely read and examine these changes
This week, we're asking our readers to share their best advice for cultivating a solid luxury network of trusted agents, brokers, vendors and, of course, clients
Opinion
In this week's episode, Chris Naugle, author and money expert, breaks down how infinite banking works and other important concepts for agents looking to grow their net worth
BrandFace leaders Michael Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition
Opinion
The real estate industry has an obligation to assist LGBTQ consumers in their journey to homeownership. Here's what one organization is doing to further that goal
This week, our readers chime in to debunk the biggest myths about the high-end market. Here are all the misconceptions you shared and cleared up
Opinion
When making this major decision, it’s crucial to choose a brokerage that fits your needs today and can grow with you into the future
Is the COVID-induced hubbub of activity keeping you on your toes? These 3 tips will help you keep your post-pandemic momentum going and stay on track with your clients’ evolving needs
Opinion
Here's an inside look at how one real estate team is transforming homes, increasing clients' wealth and boosting the level of equity in local neighborhoods
Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe
Opinion
Now that it's finally cool outside, it's the perfect time for sellers to roll up their sleeves and revamp their home's exterior. Use this checklist to help them make a solid first impression with their curb appeal this fall
There are a lot of hidden costs that go into closing — and many sellers aren't aware of them. That's why it's your job as the listing agent to educate them on what's to come and keep the process running smoothly
Opinion
This week, Byron Lazine and Nicole White discuss why you shouldn’t ignore Zillow, how inbound moves have shifted and Ryan Serhant’s new brokerage
If you’re organizing an end-of-the-year planning session for your team, be sure to include these crucial aspects
Taking the time to reflect and plan for the future? Now's the right moment to start incorporating these three basic practices in your day-to-day business
Today, the market remains red hot as summer, but unfortunately, the industry might be celebrating too soon. Here's why this winter might bring a very different and cold reality
From learning opportunities to schedule flexibility, being a real estate agent has its perks. So, if you're considering a career in this industry, here are a few reasons to give yourself the green light
Opinion
Be selective, take your time and if you make a mistake, don’t be too proud to fix it
Opinion
Although no app is going to replace agents, the concern of disruption in the industry is real. And nothing seems to stoke those fears more than non-traditional ways of buying and selling a home
Opinion
Nobody likes moving, and everyone will likely agree that the process is often tedious, frustrating and generally unpleasant. However, there are ways to make it less painful for your clients. Here's how
This week, we'd like to ask our readers to chime in with myths, misconceptions and falsehoods about the high-end market. What would you like to debunk?
Do better than flash drives and fridge magnets with name-brand goods and gear branded for your favorite clients
Real estate can be a highly rewarding business — provided you have certain behavior styles and personality traits. These questions are highly predictive of whether a newbie will do well in this industry
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner discusses the potential consequences of low mortgage rates and persistently low levels of inventory
This week, our readers share their most helpful advice on how agents can make it in the luxury sector and a few ways to build one of the most important aspects of the job — trust
Opinion
Unfortunately, DIY sellers often have to go through these sometimes painful motions to get a much-needed reality check
Hustle culture, though often talked about in real estate, might not be a great habit for long-term success — personally or professionally. Here's why agents should consider a more sustainable, well-rounded approach
When it comes to real estate investing, the issue of diversity needs to be talked about. Do gender and race make a difference when it comes to the opportunities investors receive? Here's what recent surveys and studies say
Opinion
In a post-pandemic world, features that were once taken for granted are now becoming precious to homebuyers. Now, the idea of luxury means something different, and it includes these new in-demand aspects
Opinion
An assistant can be the best thing you can do for your business so that you can take it to the next level
Opinion
With COVID-19 limiting access to listings, buyer visits are at a premium. Sellers hoping for an offer need to ensure nothing alienates a buyer who goes through the hassle of viewing their home in person
Opinion
This week, Byron Lazine and Nicole White discuss NAR’s buyer commission lawsuit, working with out-of-state buyers and a new trend in luxury real estate
Opinion
Both prospecting and marketing are important, but your sales strategy is not a two-legged stool. It is a three-legged stool, and the third leg should be your referral plan
This year, the home office became a treasured room in most people's homes. To improve your WFH experience (and make it infinitely more comfortable), here are a few smart tech options
Unfortunately, the eggnog won’t be flowing at holiday-themed open houses, but there are ways to safely market a luxury listing during this time with a little bit of (pumpkin) spice
Instead of focusing on building, a lot of agents and teams have shifted gears. Now, they're rebuilding, adapting and tweaking their processes instead. Here are a few things to remember when crafting a strategy for moving forward
Business, just like life, is full of ups and downs. It's your job as a leader to challenge your team members to dig deeper during the good times and push through when the going gets tough. Here's how
Opinion
There's a need for poll workers in many states. Here's why broker-owner Teresa Boardman volunteered, what it was like and why she'll do it again on Nov. 3 for the national election
Your commission is negotiated when you take the listing, but after that point, it becomes 'cutting' — and that is not what a luxury agent should engage in
Agents in California and New York share how they're dealing with softening seller's markets and whether buyer's incentives are worth the potential trouble
Historically low inventory is leading prospective clients to miss out on dream homes, brokerage leaders said Tuesday during a virtual roundtable discussion hosted by Chris Heller, the chief real estate officer of OJO Labs. Here's how to help them stay positive
This week, we're asking readers to share their best tips for newbie agents wanting to pursue a career in the high-end market. What do they need to do, and what skills should they focus on?
We all know that page views often translate into more leads and commissions for your business. So, here are a few tips to help you generate more views for your website, posts and videos with little or no cost
Netflix created a Zillow listing for Bly Manor, the location of the platform's latest original movie, "The Haunting of Bly Manor"
Most of the real estate industry is driving its data around in a clunky, decades-old car. But now, leading MLS technology organizations are finally helping us trade it in for a newer and more efficient model
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner discusses how the housing market continues to bring out buyers in an economy still mired by the COVID-19 pandemic
For agents, education goes hand in hand with having a positive work environment and company culture. The more resources they have at their disposal, the more likely they are to thrive. Here's why
This week, we're sharing high-end real estate videos that take it a step further with creativity, visual appeal and thoughtfulness. From parodies to sweeping, cinematic videos, here are a handful of top choices
Find out how Northrop Realty’s Creig Northrop succeeds by putting the client first
Working with buyers from hundreds or thousands of miles away can be a hectic process. However, it all becomes easier (and less stressful) when you have a well-thought-out plan in place. Here are a few tips
To get to the top in the high-end market, you have to build your brand, maintain your reputation, keep working hard and most importantly, love what you do
Opinion
Sellers must learn how to manage the 7-10 seconds a potential buyer will spend on their listing. If buyers don't like something, it’s on to the next one
In today's confusing world, agents need to do everything they can to ensure a smooth transaction. These tips can help your sellers feel heard, comforted and in control of the process
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s latest announcement, Netflix’s new social media docudrama and America’s largest artificial surf park
Not everyone starts a career in real estate with a network of well-heeled clients. But luckily, it's still possible to work in luxury even if you're starting from scratch
Even though events are held virtually now, they still offer tremendous value — and a chance to connect with some of the best real estate experts in the world. Here are a few noteworthy digital happenings
Light strips can add a lot to a home, especially when they can be controlled via an app on your phone. Here are the various options available on the market today and a few of their notable features
Retaining truly talented team members is a competency all leaders need to master to grow and thrive in our ever-competitive environment
Once you find truly talented team members, you must continue to nurture them by understanding what motivates them, creating growth plans and coaching them to live their best lives. Here's how
Working from home? Here are a handful of real estate marketing tools that can save you time, streamline your business and increase your conversions in this ever-changing industry
Opinion
Real estate can be a nonstop, demanding career. As an agent, you're always on the go — even if that means pushing through personal pain. Here's what one broker-owner learned while dealing with her own
Opinion
Asking about fees is valid, but there are better questions that can be posed in more valuable ways to evaluate a potential brokerage before discussing fees
With the last quarter approaching, agents should strive to finish 2020 strong and step into the next year on the right foot. In other words, now's a great time to implement these marketing campaigns and generate new income streams for your business
This week, we want to hear about the best, most thoughtful high-end real estate videos that caught your eye. Why did it work, and what made it an effective campaign?
Find out how to hone the skills that’ll get you to the top from veteran Realtor and team leader Jeff Quintin
Listing a property on the MLS — while representing it accurately and truthfully — can be a complex process, which is why agents need to do explain to sellers what is and isn't possible when setting up a listing. Here's how
This week, readers share their tried-and-true marketing tips and strategies all agents can benefit from. Here are the ideas you believe in and why
Want to optimize your profile on this real estate portal? Find out what to include and how to stand out on realtor.com’s platform
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
Opinion
How buyers find their new home has changed dramatically, and maybe even permanently, this year. Remember that what’s normal for us now is all new to sellers — especially the first-timers
For agents and teams looking to build their bench and expand their businesses, today's employment landscape provides a previously unimaginable opportunity to hire top talent. Here are a few ways to make the most of it
Because a lot of us are spending more time at home, having a robust, reliable home network is more valuable than ever before, which is the exact reason you should consider buying a router. Here's how it works
Opinion
This week, Byron Lazine and Nicole White discuss the importance of disclosing referral fees, markets in trouble and ways to use TikTok for business
From standard operating procedures to pandemic preparations and the fundamentals of listing success and conversion, these four practices are the key to success
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
Opinion
Although sensational headline stories are the ones that fuel discussions on agent safety, other more everyday occupational hazards are worthy of attention, too. Here's why
Q4 is no time to relax and wind down. By following these tips, your team will build the habits they need to achieve their goals and end the year on a high note
Help new team members compete by creating a rhythm to their day, doubling down on their skills with sales training, leaving no team member behind and focusing on what drives them
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
Achieving 'sky-high ROI' isn’t about spending thousands of dollars on massive home improvements before you sell. Here are 3 low- to no-cost actions that net sellers a lot more on their home sales
This week, we want to know the one marketing tip you swear by. How has it worked for you in the past, and why do you think it had an impact on your business?
Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
Katie Lance interviews the author of influential book 'The Color of Law' to discuss the history of public housing policy, its effect on the ongoing racial discrimination and what we can do now
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner digs deeper into last week's economic announcements on retail sales, consumer sentiment, building permits and more
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
Video allows you to communicate and build 'know, like and trust' relationships unlike any other marketing tool
Opinion
Reflecting upon Supreme Court Justice Ruth Bader Ginsburg's accomplishments, Realtor Lynn Wheeler was inspired to share her thoughts about being a woman in leadership
You've probably seen them before — vehicle wraps loudly advertising businesses around town. But should agents consider turning their cars into mobile billboards? Here are a few pros and cons
Any sellers looking to sell their home should be following a comprehensive checklist. Although many such lists are readily available online, it's time for a new list: Coronavirus has changed everything
Ever thought about marketing your services on Redfin? Find out everything you need to know to get started, including tips from long-time Redfin Partners
In our current market, listing agents are finding their clients being met with multiple offers on their home. To ensure both sides leave the transaction happy, here are a few tips for effectively handling multiple-buyer situations
You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform
Teamwork, technology and marketing play crucial roles in agents’ success. Here’s why you should consider them when looking for a brokerage home
Opinion
This week, Byron Lazine and Nicole White discuss buyer's agent behavior that needs to stop, the importance of high-speed internet and a new design trend that's popping up
Opinion
IPhone video content app enables multiple devices to broadcast on a single stream and add rich graphics on the fly. Sorry Android users — this one is iPhone-exclusive
When it comes to high-net-worth markets, referrals are one of the only paths for accessing top clients. As an agent, what mistakes are you making when asking for referrals? Here's how to diagnose the problems and a few ways to fix them
Robot vacuum technology has advanced significantly over the years, and there are now a lot of options to choose from. Here are the perks and drawbacks of the most popular devices at every price point
These days, there are a lot of great companies looking for top-notch talent, which means you have to get competitive with the value you provide candidates
Opinion
Going into next year, we need to be taking steps to be better leaders with a more positive message and an attitude of growth and servitude
As a broker in 2020, if you want to keep your team intact — let alone grow it in numbers — you need to keep your finger on the pulse of what's going on. Here are 3 issues you need to factor in and learn from
Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here's how you can harness the power of tech to your advantage
Fair housing was an outcry of American real estate's blind spot. Here are a few areas in the industry that still deserve more attention — plus ways to improve our line of sight
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
As an agent, you might be making it difficult or inefficient for potential clients to find and reach out to you. Here's how to ensure people can find you online
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
During a Connect Now session on Tuesday, Beverly Hills agents Joyce Rey and Jade Mills shared some of the secrets to their success — with a little Hollywood gossip on the side
Brothers Oren and Tal Alexander share how authentic relationships, cutting-edge data and a solid work ethic led them to the No.1 spot at Douglas Elliman
During his opening address at Inman Connect Now, Inman advised agents to embrace change, look for opportunity and hold their heads high
With buyers and sellers concerned about the risks of in-person meetings, virtual presentations are now the norm. But what can brokers tell agents who aren't convinced virtual communication is here to stay?
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner takes another look at mortgage forbearance, explaining the latest data and insights in light of some recent headlines
This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
It’s understandable if clients get anxious when preparing their homes for sale — especially if they haven’t moved in decades. As an agent, you should guide them through the process, and remind them that all it takes is a little bit of planning ahead
Sure, radio might not be what it was in its heyday. However, the low costs and the proliferation of podcasts and other streaming services could make it an attractive option for some agents. Here's what you need to know
A growing number of buyers are demanding the removal of online photos used to market the home they purchased. MLSs and agents are fighting back to keep the pictures intact. Here’s what both sides are saying — plus a few solutions
Opinion
It’s an aggressive seller’s market out there. As a buyer’s agent, what are you doing to get your offer accepted? If it’s any of these behaviors, now’s the time to stop
It might not come as a surprise that a lot of agents still experience an intense fear of rejection, which might stop them from prospecting and attracting new business. But why is that? And how can they learn failure resilience?
From having recurring business to fostering industry connections, working with real estate investors has its perks. If you're an agent, here are some tried-and-true ways for landing them as clients
In response to the pandemic earlier this year, leading real estate portals reacted by rolling out discounts and new products. Now, the results are in — and here's the revenue impact
Now that so many people are spending more time at home, safety is a topic that's on everyone's mind. Chris Carney, co-founder and CEO of Abode Systems, weighs in on why agents should encourage clients to consider smart home security
Opinion
This week, Byron Lazine and Nicole White discuss fall market activity, Airbnb bookings and Coldwell Banker’s virtual conference
Opinion
Historically, cities have been the center for commerce and the arts. They used to be vibrant places that attracted young people. But what about now? And is marketing real estate in the city tough?
As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
Branding and marketing become surprisingly simple and effective when you know your core values, your inherent strengths and your personal brand archetype
Real estate professionals have been at it for six months now, balancing the stress of working from home with a host of other distractions. To avoid being pulled into a state of exhaustion and burnout, here are four tips to keep in mind
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
The last thing agents want is to work with prospects for weeks before realizing it was a complete waste of time. This can be avoided, however, by having the proper prescreening process in place for vetting clients. Here are a few tips
Veteran real estate professionals share what it takes to build a business, forge relationships, manage finances and create a mindset built for success
This week, we want to hear about the worst marketing and branding blunders you've seen throughout your career. What was your takeaway from it? How could it have been avoided?
Opinion
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
The WomanUP! Conference, which took place last week, was jampacked with insights and inspiration for agents. Here are 10 important takeaways agents should consider when making a survive-to-thrive mindset shift
This week, our readers share marketing efforts that really resonated with them. A mix of others’ achievements as well as their own, these campaigns hit the mark for our readers
Opinion
When Carl Medford set off on a weight loss journey, he soon realized that the same principles of commitment, coaching and overcoming failure could be applied to business. Here's everything he learned
If you're an agent looking to generate leads to your website, then pay-per-click ads might be a good way to drive traffic. Here are a few things you need to know before springing for this type of marketing
Opinion
We can't always spot a bad apple from afar. But here are a few situations when you should say adios
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
From convenience to energy efficiency, smart home tech touts many benefits to the homeowner. One popular choice? Smart shades. Here, Scott Stephenson of Hunter Douglas explains why smart shades are a valuable part of any smart home ecosystem
Opinion
This week, Byron Lazine and Nicole White discuss strategies and tactics for winning bidding wars, which are currently on the rise, and words to avoid during negotiations
Opinion
As the pandemic has made clear, companies who tailor toward the consumer succeed in both good and bad economic times. But buying and selling homes isn’t like other online shopping experiences. Why?
If you're striving to make a positive impact on your team as a leader, you have to take note of their energy — as well as your own. By focusing on breath work, staying centered and noticing subtle shifts, you can be a better, more thoughtful leader
If you're an agent, podcasts can be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one
Using emotional intelligence to understand different personality styles is vital to creating and maintaining relationships
Being adaptable to change is what sets you apart from other teams. Here are some concrete steps for leading your team through the rest of the year
Mentoring is a two-way street that benefits both parties. Agents at the WomanUP! virtual conference discussed how it changed the game for them and altered their career paths
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
This week, we're asking you to chime in and share your favorite marketing campaigns with us — whether it's someone's else brainchild or yours. What makes it effective? Why did it resonate with you?
Opinion
If you’re ready to become a better negotiator, choose one word from this list, and work on eliminating it from your negotiation vocabulary
'Don't say 'no' in fear, say 'yes' to success,' advised broker Sabrina Brown during the first day of the California Association of Realtor's WomanUP! 2020 virtual event
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
There are many obstacles that can derail an inspection, especially in today's COVID-19 climate. As an agent, you should step in and offer sellers advice on what to do to make the process go a bit smoother
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner looks at last week's real estate and economic announcements, explaining what the data and numbers mean, especially in the context of COVID-19
Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly
There's no denying that fall decor brings about feelings of warmth and belonging — which is why agents shouldn't ignore it when it comes to listings. Here are four areas to focus on when staging for pumpkin-spice season
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
The market might be sizzling right now, but there’s a cooler backside to any hot market. Those who anticipate the shift and effectively prepare are those who will succeed once the new realities emerge
After Inman set out to see if coaching actually works, numerous agents said they saw their incomes, team sizes and general happiness improve thanks to the practice
Find out how Atlas Real Estate’s Ryan Boykin turned his entrepreneurial talents toward a career in real estate and a belief in the power of investing
With a red-hot seller's market, listings are now getting multiple offers — and agents have to be prepared for bidding wars. Here are a few tried-and-true strategies agents can use to beat out the competition
Is a weekly program best, or do you need the structure of a brokerage with daily sessions? Knowing what types of coaching are available can help you choose the best program for your business
Opinion
This week, Byron Lazine and Nicole White discuss when buyers should walk away from a property, buyer beliefs and Jerry Seinfeld's thoughts on New York City
Opinion
Although no one knows exactly what the future holds for real estate, things seem particularly uncertain for iBuyers. Here's a look at the advantages and disadvantages these companies are facing as they navigate the current housing market
In order to achieve your goals, your mindset must match your aspirations, otherwise it will hold you back from being successful
Opinion
The seat of a bike is a great way to really see the harsh realities of a city. Here's what one broker observed as she biked her way along homeless encampments
Staging adds value to the sale — but it should not break your bank. As an agent, use these seven tips to protect your income when incorporating home staging into your listing process
It's no secret that real estate agents work long and hard — which is why they, of all people, could really benefit from a life coach. Instead of just focusing on work, life coaching involves the whole of a person. Here are a few reasons agents should consider it
Amazon Echo products are nifty, convenient gadgets, and they can leave a lasting impact on clients when presented as closing gifts. But with a sea of options out there, which one should you go for?
Here are the 10 books every real estate professional must read to improve their personal and professional life, according to Inman readers
The coronavirus pandemic pressed the reset button on our personal and business lives. So, for agents looking to make good use of this time to grow their businesses, here are a few ways to do that by zeroing in on education
This time of uncertainty proved to be a true test for good leadership. As a leader, you should be stepping in and coaching your team to better adapt to this new landscape. Here's how
A strong onboarding program will help agents feel truly welcome and recognize that you put your agents’ needs at the top of your priority list
Opinion
Are you being treated like the professional you are? Here’s what medical professionals know that many real estate professionals do not
Coaching leads to higher performance, which is why so many agents swear by it. And yet, despite its many benefits, some still choose to forgo the practice. Here are three main reasons agents shy away from coaching
This week, we're asking you to share your favorite social media influencers. Who are the people you look to for advice on Facebook, Instagram, YouTube and even TikTok? And more importantly, why?
Looking to reduce expenses? Consider cutting your lead spend. If you’re willing to invest some extra time, you can generate your own leads for free and liberate yourself from paying for today's costly leads
Opinion
Becoming a top producer comes down to proactively prospecting about 7 hours a week, constantly learning, being emotionally resilient and moving from great to memorable client experiences
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner takes a deep dive into the latest data on household debt and credit and what it might mean for post-COVID economic recovery
Last week, we asked you to share some of the tough calls you had to make this year in light of the challenges brought on by COVID-19. Here's what you had to say
Opinion
If you’re having to compete in a multiple-offer situation on every offer, you have to find a way to give your buyers as much of an edge as possible
Opinion
This isn’t business as usual. Stop holding yourself to outdated standards — find your blend, and keep pushing yourself at what you love to do
Corcoran Group shifted hard and fast to a fully virtual agent development program when the pandemic hit New York City mid-March. SVP of Learning and Development Marc Alter told Inman how his coaching team pivoted during the pandemic to best serve their agents
We're halfway through the year — when was the last time you checked how you're tracking against your 2020 business plan? Now is the time to evaluate and adapt
Having an accountability partner goes a long way when it comes to setting your goals and taking proactive steps to achieve them. But in order for the relationship to work, there are a few things you need to consider
Opinion
Basketball players, when confronted by a wall of defense, pivot to continue movement toward the net. Take cues from the sport to successfully pivot your business to continue moving forward in the midst of the current pandemic
Opinion
When buyers first walk through the door, they're bringing with them a lot of false truths. It's your job to open their eyes
Opinion
If you are dedicated to becoming the best listing agent you can be, you owe it to your clients to grow your marketing efforts using this valuable link
Opinion
If you’re a woman considering a career in real estate, harnessing these qualities and characteristics can set you up for success when working with clients and closing deals
Opinion
A web app developed by a Des Moines agent gives those who aren't good at staging — or those who don't like having that conversation with their clients — a way to offer advice without coming across as pushy
Opinion
More this week: Byron and Nicole discuss mortgage delinquencies, outdated seller beliefs and Blockbuster’s themed Airbnb
Greg Hague, the founder of Real Estate Mavericks, shares how his formula offers sellers convenience, a higher price and a higher degree of safety
The founder of Women's Choice Award told real estate agents to 'get over the guilt' and prioritize wellness to succeed
Opinion
The third quarter is winding down, but the market is still hot. If you’re willing to dig deep, hold the line and keep your foot on the gas, you can ensure your business will have a strong fourth quarter
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
Opinion
This moment of heightened awareness about equality is an opportunity for real estate professionals to etch a more complete story on the history of real estate in America. Here's why the industry could benefit from more diversity training and courses
Good communication can make your team stronger and your clients more committed to seeking your expertise and services — which is why you have to get it right. Here's how to sharpen your communication skills
Brokers can bring so much to the table by offering coaching opportunities to agents. Your motivations, guidance, advice and availability is critical to their success. Here are a handful of coaching tips brokers should heed
Because real estate agents are always on the go, hopping from meetings to showings, you have to be prepared for anything that comes your way. This means keeping your car stocked with necessities. Here's a nifty list
The 'people management' aspect of team-building doesn't always come easily to leaders. But letting go of control over the business you've painstakingly built is a critical step in growing and building trust with your team. Here's how to do it
The husband-wife coaching duo Tim and Julie Harris shared how agents can survive a market shift by building new skills, trimming budgets and getting real about the future
There’s no denying that powerful sales scripts help us maintain consistency in our messaging, but not every situation calls for a structured dialogue
With a pandemic raging in the background, we know you've had to make some tough calls this year. But what was the most important (read: most difficult) decision you've had to make so far?
From finding clients to thinking of what to say, there are so many things that run through a new agent's head. This week, Byron Van Arsdale, a coach and former broker-owner, talks about the most vital things rookies need to succeed
Opinion
Everybody talks about low inventories, but nobody does anything about it. Find out how to get the listings you need for the buyers who are still looking
Opinion
The pandemic fast-tracked a number of paradigm shifts that were already reshaping our living habits. So, should agents try to appeal to these new buyer desires or stick with traditional, tried-and-true features?
This week, our readers share the best piece of advice they've ever received from family, colleagues and leaders. These nuggets of wisdom are not only applicable in the (home) office, but in day-to-day life as well
Opinion
When it comes to real estate, people still hold on to a host of tired, old-school beliefs that are hard to shake off. But to ensure a successful sale, agents need to educate their sellers on how the process actually works today. Here's how
Opinion
Increasing access to market data, evolving buyer behaviors and the new COVID-19 realities have made this practice obsolete. Here are 5 reasons to share with sellers to keep them from making this costly mistake
Email is a particularly valuable means of communication in real estate especially now, when sharing information about listings and dealing efficiently with buyers and sellers are key. That's why you need to get it right. Here's how
Coaching can help your team sharpen their skills, maintain drive and find focus, among other benefits. But how do you go about picking the right coach for the job? Here are a few tips
For many agents and teams, the opportunity cost of lost business might actually be costing them far more than a new shiny marketing approach. Here's what you might be doing wrong — and how to fix it
Opinion
To many, smart home technology still feels unaffordable and complicated to set up. Why is that? And what are smart tech companies like Wyze doing to overcome those concerns? Scott Wilson, the senior director of product marketing at Wyze Labs, weighs in
Opinion
This week, Byron and Nicole discuss the Inman founder's Connect Now speech as well as new behaviors emerging as buyers search for homes and how to use Instagram's new TikTok-like feature
Right now, team members are wanting and demanding opportunities, and it's up to you to prepare them for success and ensure a high likelihood of return for the business. Here's how to do that with training
Although some agents sing the praises of being in a team environment, Teresa Boardman isn't impressed. Here's why she would rather work with an experienced solo agent versus a team
As a newly minted agent with a limited budget, how do you stand out from the competition? That's the question Roh Habibi gets asked the most. Here are his top 3 tips
There are many ways to coach a team to success, even in this fast-paced environment that constantly demands new skills. But really good coaching boils down to these three factors
Opinion
For those of you who might not have the professional video budget, mastering iPhone property video is the cost-effective solution you need in your back pocket
This week, we want to know what's the best piece of advice you've ever heard, how it helped you, and how it still holds true now. Who gave it to you? Was it your friend, leader, coach or mentor?
There’s no better time than now to prepare for fall marketing season. For agents wanting to take action now, here is a slew of marketing ideas, tools and apps to use for generating more business with less effort
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
Opinion
The idea is that most people begin their homeownership journey with a starter home and make their way up to more expensive housing. But is that theory still valid — especially now during a pandemic?
This is where our readers turn whenever they're looking for advice on growing their business — a particularly difficult task to get right in the midst of this year's health crisis, shutdowns and market fluctuations
Opinion
This year's increased rate of homeownership represents the largest quarterly increase on record. But is all actually what it seems? Windermere Chief Economist Matthew Gardner dives deeper into homeownership rates
Agents have turned to coaches for decades to help improve their incomes and their lives. Let us know here how they've impacted you
Real estate coach and trainer Dr. Lee Davenport shares how agents can use emotional intelligence to help themselves and clients thrive through the pandemic
Because they're often distracted by shiny objects, homebuyers might be missing out on opportunities to purchase with little or no competition. Here are a few things agents can do to help clients adapt their behaviors and increase their chances of success
Whether you want to learn about investing, hone your core skills or just need some motivation, hiring a coach can help you achieve your goals
Opinion
Here's why working together, side by side, as partners is the best way to build rapport, establish mutual trust and create loyalty between real estate agents and their clients
Because this month revolves around coaching, it's only fitting to share the very best and most inspiration quotes from notable real estate coaches. Here are a few picks to help get you through tough times
A lot of new agents have a tough time showing their value to their clients. The truth is, that value has little to do with experience. Rather, it's about possessing these four traits
Opinion
More this week: Traits real estate agents should possess and how a virtual reality experience helped sell an $18M condo in record time
Setting up a smart home can really add value to a home — not to mention, enormous convenience for the homeowner. But where do you get started? And how do you set up a centralized smart home hub? Here's what you need to know
Opinion
By being present and helping along the way, you have the opportunity to show your future leaders that a broad view and understanding of the business will aid them in the future to succeed in whatever they endeavor
Opinion
The truth is: Coaches guide you on your growth journey, no matter where you are starting from
If you're in the position of leadership, coaching your agents is an essential part of the job. It's also what will help propel them to success. Know how to do it well by sticking to these techniques
What habits or practices make you more successful — or diminish your chances of getting to the closing table — in today’s market?
Doctors Without Borders is a unique organization doing much-needed work around the world. But the lessons of leadership apply to every business in every industry. Here's what one real estate professional learned from MSF about building a relationship-based business
A recent Clever Real Estate report looked at the national trends that were spurred this year by COVID-19. Here are a few of them — plus the top five metros with the biggest increases as well as drops in buyer demand
As a team leader, you have a responsibility to guide your team from panic to assurance — especially in challenging situations. That's why they look up to you. Here are a few strategies to help you be the supportive leader they're looking for
Real estate coach Mike Pallin shares how he broke into the field, why he keeps prices low and why eight is the magic number for group sessions
Buyer seminars have worked for years. But what about seller seminars? Zoom provides a great way to do seller seminars today, especially in light of COVID-19 restrictions. Here's how to get started
We all know this year has brought on a range of business challenges, from shutdowns to handling market booms. This week, we'd like to know where you go for advice when you need it
Opinion
Put your fear aside and help clients understand the pros and cons of iBuying and how Zestimates work
Dozens of agents from across the U.S. and Canada shared insights Tuesday during Inman Connect Now. Overall, they described active markets that have also changed during the tumultuous months of the coronavirus pandemic
Agents are adapting to the new normal with Matterport tours, buyer prequalification requirements and by taking full advantage of the tools already available to them
Panelists at the Inman Connect Now Midwest Regional Breakout session discussed their strategies for navigating the pandemic, how they're planning for contingencies and where they see the market headed next year
Agents from across the Southwest said sales are good, but it's still important to look for ways to connect with clients and grow opportunities. During an Inman Connect Now session, they shared their tips
Husband-and-wife team Wendy and Jay Papasan believe periods of crises can be a chance to refocus your financial journey and adopt wealth-building habits. They shared their strategies at Inman Connect Now
Nate Bowling moderated a Connect Now panel exploring how diversity and community outreach can be better addressed in the real estate industry
The core thesis behind the NPS is that there's one question you can ask clients that reveals what they really think of your business. Here's how you can use it to ramp up referrals
Last week, we asked you, our readers, to share the important things that are helping you get through the year and keep your business afloat. Here's what you had to say
Understanding how to deal with builders in the current climate can set the tone for what to expect, should your clients decide to buy new construction
Opinion
Candidate Joe Biden’s campaign plan is to eliminate certain preferences for real estate, and one major area the plan focuses on is the elimination of Section 1031 like-kind exchanges. Here's why that's a bad idea
The executive coach spent nearly a decade in the corporate world before taking an extended career break to parent her young children before ultimately transitioning to coaching. Now she helps real estate agents, and other professionals, get out of their own way
These tips, adapted to your personal selling style and fine-tuned to your client, can add to the buying experience despite not being physically present
If you want to stand out and inspire interest in your business, there’s no better way than to have past clients vouch for your work. Here's why social proof is invaluable in drawing new clientele and bolstering your online presence
Find out how the brokers at Charleston’s Maison Real Estate put their collaborative approach to work for buyers and sellers
Once you've made that shift from an individual contributor to leader and committed to your leadership journey — you can no longer focus only on your results
The current national conversation on racial equality calls into question institutionalized housing discrimination and the possibilities for the road ahead
Opinion
More this week: what to expect when scooping up low-priced fixers and how listing descriptions are now highlighting Zoom rooms
With so many people working from home this year, it's no surprise that utility bills are ticking up. Mike Phillips, co-founder and CEO of Sense, shares tips on what people can do to reduce energy use in your home
There is an ever-growing number of private search engines that promise the highest level of privacy and no data collection. Could these sites have a significant impact on real estate marketing?
Opinion
While volunteering to collect data for the Mapping Prejudice Project, one broker did a deep dive into the history of structural racism and the racially restrictive property deeds that affected generations in her hometown
Given everything that 2020 brought on, it's understandable if your team members are feeling a little down and unmotivated. So, here are a few tips to help perk up your team and nudge them to achieve their goals for the year
Opinion
Although the bulk of the real estate transaction used to occur offline, this year, things have changed. Innovation is now a priority, and consumers are widely adopting digital solutions — but are the efforts enough?
In looking back, what do you think is responsible for keeping your business going this year? Is it your team leader, colleagues, digital platforms, communication tools or something else?
What are the most important trends to watch? How can agents make sure they thrive in this new normal? What are some noteworthy apps to consider? These distinguished female real estate leaders share their best tips
10 team leaders, 10 short videos, 10 strategies. Tune in to learn what's working for top teams
Digital marketing is becoming increasingly important — if not absolutely essential — in this new normal. So, this week, our readers share the social media tools they can't live without today
Building a top-producing team takes work. It's not just about having talented team members on board — it's about cultivating those talents, setting team and personal goals, pushing for innovation, and a few other steps
As most agents know, it takes more than an occasional phone call or email to stay top-of-mind. So, here are a few things you can do to develop long-lasting relationships with your clients
There are so many powerful digital marketing strategies out there, and retargeting is one of them. Here's a primer on how it works and why it can help agents make themselves available to clients already in search of help
For a leader starting a brokerage or a team, there are hundreds of ways to structure agent commissions. Here's how one broker-owner approached the task and what he learned along the way
Opinion
To stay in front of the chaos, real estate investors need to know where the rental market really stands. Here's what you need to know — from macro data like unemployment and vacancy rates to how various property types are faring