Stop! Before you hire, hone your business strategy
Often, teams are created in a rush — which is why a lot of them crumble instantly. Instead of hiring help as quick fix, here's why you should take a step back and create a structure for your business
by Kathleen Black Today 2:00 A.M.
Not if but when: Why you should be preparing for commission compression now
Opinion
Consumer behavior, demand and expectations are going to reduce commissions — get ready
by Jay Thompson Today 1:39 A.M.
Pulse: How are you preparing for winter?
As the temps drop, what are you doing to prepare your business for the winter months ahead? Chime in with your thoughts this week
by Inman Oct 28
Dumped, ghosted and bad behavior: How to deal with tough situations
Opinion
Think twice before reacting, and take additional steps to slow down your thought process and prepare clients for potential pitfalls in today’s fast-paced real estate landscape
by Rachael Hite Oct 28
5 shifts this Aspen broker is seeing in her market
This is how one broker associate found her way into the luxury real estate business in Colorado's mountain communities — and what COVID-induced trends she's been seeing in her market
by Liz Leeds Oct 28
Agent/broker perspective: Should agents still practice all COVID guidelines?
Opinion
After months of virtual everything, an agent feels ready for much more face-to-face interaction. Can her broker convince her otherwise? 
by Anthony Askowitz Oct 27
Pulse: Your top tips for building a luxury network
This week, our readers share simple, but to the point pieces of advice on how to build a robust and valuable network as a luxury real estate agent
by Inman Oct 27
Clients planning to rent? 10 realities they need to be aware of
House shopping in the coronavirus era is a high-intensity exercise, with homes selling at warp speeds. Clients who are turning to renting as a temporary solution might need to be aware of today's realities. Here are a few
by Cara Ameer Oct 27
Start the workday right! Stand up, and modify your morning
Your daily standup meeting is one of the most important things you can start your workday with. Here's why you should place that meeting permanently in your calendar — and why you should focus on single-tasking
by Julie Nelson Oct 27
3 ways to build trust using personalized direct-message videos
The most efficient tool to convey information tone and body language without being face to face is video
by Kendall E. Bonner Oct 27
Avoid violating fair housing laws! Follow these 4 guidelines
As our nation grapples with the ongoing crisis of racial inequality, it is critical that Realtors be a part of the solution, not contribute to the problem. Here's a look at NAR's recommendations
by Carl Medford Oct 26
5 reasons buyers should pull the trigger this fall
The time for buyers to act is now, while interest rates are low and the economy is gaining strength. If your buyers are on the fence, here are a few reasons that might convince them to go for it
by Gerard Splendore Oct 26
Inman Handbook on staging luxury listings
Learn from the experts how to ensure that the luxury property you're showing is ready for the scrutiny of those discerning high-net-worth buyers
Building video content? Here’s a simple 4-step formula
As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
by Lisa Suazo Oct 25
How to map out your 2021 social media plan
Here's how to start putting the building blocks in place for a solid year of engagement
by Katie Lance Oct 25
How to help clients play their cards right in today's market
With the current low-inventory market and the overall uncertainty, an agent's job has never been more important. Here's how to guide buyers and sellers while keeping their stress levels low
by Jim Manikas Oct 24
Aspiring luxury agent? Here's what your website needs
To get into the conversation, luxury agents need websites that exude luxury, exclusivity and profesionalism
by Craig C. Rowe Oct 23
Smart home tech for agents: Which is the better security camera?
Right now, security cameras can offer peace of mind for those staying and working at home. So, when it comes to price and functions, how does Eufy fare against Arlo?
by Brandon Doyle Oct 23
The Real Word: Hidden seller costs every agent should disclose
Opinion
This week, Byron Lazine and Nicole White discuss why agents need to disclose all costs to sellers, how buyers are using Airbnb rentals and the best branded gifts
by Byron Lazine Oct 23
Want more inventory? Nail the listing presentation
Everything in real estate is happening with rapid speed today. That's why you can't waste time with another boring presentation that does nothing to build trust. Here's what you can do instead to win the listing
by Faisal Susiwala Oct 23
How to help your buyers win in a competitive market
Although receiving multiple offers can be a positive opportunity for sellers, it can be daunting for buyers. Here's how to help them compete
by James Harris AND David Parnes Oct 22
Want more clients? Tap into marketing automation
The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here's how to go about it
by Abhi Golhar Oct 22
NAR's proposed ethics changes miss the mark
Opinion
If the intent of the Code of Ethics is to hold real estate professionals to a higher standard, the proposed addition fails to achieve that. Here's why — plus what could be done
by Teresa Boardman Oct 22
3 fundamental ways to support your team members
In today's shifting landscape, a lot of agents are coming and going — joining and exiting teams. So, what can leaders do to create an atmosphere of support and growth?
by Kathleen Black Oct 22
Real (Estate) Talk: What it's like for me as a Black millennial female agent
For broker, coach and trainer Lee Davenport, experiencing microaggressions over years of working in real estate did more than just sting. Here, she shares her story — and what she hopes readers can learn from it
by Lee Davenport Oct 22
8 tips for recruiting to expand your team's territory
If you aren’t growing your business by bringing on new agents and expanding your service area, you’re wasting much of the time, money and energy you put into earning your license
by Dawn Pfaff Oct 22
Why would anyone want to be your assistant? That's up to you
Opinion
Why be an assistant? Because it’s a killer career opportunity, but only if leaders also rise to the occasion
by Adam Hergenrother Oct 22
Educate yourself before reacting to Code of Ethics changes!
Opinion
NAR proposed changes to the Code of Ethics, and the real estate community is reacting — or more precisely, descending into an uproar. Here's why industry professionals should take some time to closely read and examine these changes
by Jay Thompson Oct 21
Pulse: What's your top tip for building a luxury network?
This week, we're asking our readers to share their best advice for cultivating a solid luxury network of trusted agents, brokers, vendors and, of course, clients
by Inman Oct 21
Want to grow your wealth? Use this secret multimillionaire strategy
Opinion
In this week's episode, Chris Naugle, author and money expert, breaks down how infinite banking works and other important concepts for agents looking to grow their net worth
by Bernice Ross Oct 21
11 do's and don'ts to building a rock-solid personal brand
BrandFace leaders Michael Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition
by Marian McPherson Oct 20
'Our goals are bold:' CEO of Alliance on protecting LGBTQ+
Opinion
The real estate industry has an obligation to assist LGBTQ consumers in their journey to homeownership. Here's what one organization is doing to further that goal
by Ryan Weyandt Oct 20
Pulse: Readers share the biggest myths about luxury real estate
This week, our readers chime in to debunk the biggest myths about the high-end market. Here are all the misconceptions you shared and cleared up
by Inman Oct 20
Making a brokerage switch? Ask these 8 critical questions first
Opinion
When making this major decision, it’s crucial to choose a brokerage that fits your needs today and can grow with you into the future
by Missy Yost Oct 20
Keep up! 3 tips to navigate the post-pandemic sales boom
Is the COVID-induced hubbub of activity keeping you on your toes? These 3 tips will help you keep your post-pandemic momentum going and stay on track with your clients’ evolving needs
by Santiago Arana Oct 19
How this megateam is maximizing its sellers' proceeds
Opinion
Here's an inside look at how one real estate team is transforming homes, increasing clients' wealth and boosting the level of equity in local neighborhoods
by Carl Medford Oct 19
Inman Handbook on building a luxury brand
Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe
15 easy-as-pie seller projects that'll help buyers fall in love
Opinion
Now that it's finally cool outside, it's the perfect time for sellers to roll up their sleeves and revamp their home's exterior. Use this checklist to help them make a solid first impression with their curb appeal this fall
by Nicole Solari Oct 18
Here are the hidden costs of homeselling you should disclose to clients
There are a lot of hidden costs that go into closing — and many sellers aren't aware of them. That's why it's your job as the listing agent to educate them on what's to come and keep the process running smoothly
by Luke Babich Oct 17
The Real Word: How efficient are agents?
Opinion
This week, Byron Lazine and Nicole White discuss why you shouldn’t ignore Zillow, how inbound moves have shifted and Ryan Serhant’s new brokerage
by Byron Lazine Oct 16
Forget retreats! Here’s how to advance your team virtually
If you’re organizing an end-of-the-year planning session for your team, be sure to include these crucial aspects
by Adam Hergenrother Oct 15
When future-proofing your business, don't forget these 3 basics
Taking the time to reflect and plan for the future? Now's the right moment to start incorporating these three basic practices in your day-to-day business
by Kathleen Black Oct 15
Will low inventory plus high demand snowball this winter?
Today, the market remains red hot as summer, but unfortunately, the industry might be celebrating too soon. Here's why this winter might bring a very different and cold reality
by Chris Drayer Oct 15
Thinking about getting into real estate? 10 reasons to go for it
From learning opportunities to schedule flexibility, being a real estate agent has its perks. So, if you're considering a career in this industry, here are a few reasons to give yourself the green light
by Mauricio Umansky Oct 15
Avoid these 6 end-of-the-year hiring mistakes
Opinion
Be selective, take your time and if you make a mistake, don’t be too proud to fix it
by Erica Ramus Oct 15
Choice is good! Why new methods of selling homes are a win-win
Opinion
Although no app is going to replace agents, the concern of disruption in the industry is real. And nothing seems to stoke those fears more than non-traditional ways of buying and selling a home
by Jay Thompson Oct 15
Moving is a nightmare! 6 tips to ease your clients' headaches
Opinion
Nobody likes moving, and everyone will likely agree that the process is often tedious, frustrating and generally unpleasant. However, there are ways to make it less painful for your clients. Here's how
by Jay Thompson Oct 14
Pulse: What are the biggest myths about luxury real estate?
This week, we'd like to ask our readers to chime in with myths, misconceptions and falsehoods about the high-end market. What would you like to debunk?
by Inman Oct 14
Steal these 9 chic promotional gifts for better branding
Do better than flash drives and fridge magnets with name-brand goods and gear branded for your favorite clients
by Craig C. Rowe Oct 14
10 questions that'll predict whether a new agent will make it
Real estate can be a highly rewarding business — provided you have certain behavior styles and personality traits. These questions are highly predictive of whether a newbie will do well in this industry
by Bernice Ross Oct 13
Beyond the headlines: Are mortgage rates hurting affordability?
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner discusses the potential consequences of low mortgage rates and persistently low levels of inventory
by Matthew Gardner Oct 13
Pulse: Your top tips for breaking into luxury
This week, our readers share their most helpful advice on how agents can make it in the luxury sector and a few ways to build one of the most important aspects of the job — trust
by Inman Oct 13
6 reasons FSBOs fail epically even in a hot market
Opinion
Unfortunately, DIY sellers often have to go through these sometimes painful motions to get a much-needed reality check
by Cara Ameer Oct 13
Let's stop perpetuating hustle culture in real estate
Hustle culture, though often talked about in real estate, might not be a great habit for long-term success — personally or professionally. Here's why agents should consider a more sustainable, well-rounded approach
by Amy Galvin Oct 12
Let's talk about diversity in real estate investing
When it comes to real estate investing, the issue of diversity needs to be talked about. Do gender and race make a difference when it comes to the opportunities investors receive? Here's what recent surveys and studies say
by Deidre Woollard Oct 12
What does 'luxury' mean in the wake of COVID-19?
Opinion
In a post-pandemic world, features that were once taken for granted are now becoming precious to homebuyers. Now, the idea of luxury means something different, and it includes these new in-demand aspects
by Gerard Splendore Oct 12
Is it time for you to hire an assistant?
Opinion
An assistant can be the best thing you can do for your business so that you can take it to the next level
by John Giffen Oct 11
Don’t alienate buyers! 10 in-person showing turnoffs 
Opinion
With COVID-19 limiting access to listings, buyer visits are at a premium. Sellers hoping for an offer need to ensure nothing alienates a buyer who goes through the hassle of viewing their home in person
by Carl Medford Oct 10
The Real Word: NAR buyer commission lawsuit continues
Opinion
This week, Byron Lazine and Nicole White discuss NAR’s buyer commission lawsuit, working with out-of-state buyers and a new trend in luxury real estate
by Byron Lazine Oct 9
Why referrals should have a place in your sales strategy
Opinion
Both prospecting and marketing are important, but your sales strategy is not a two-legged stool. It is a three-legged stool, and the third leg should be your referral plan
by Inman Oct 9
Smart home tech for agents: Want the best home office setup?
This year, the home office became a treasured room in most people's homes. To improve your WFH experience (and make it infinitely more comfortable), here are a few smart tech options
by Brandon Doyle Oct 9
3 tips for marketing luxury listings during the holidays
Unfortunately, the eggnog won’t be flowing at holiday-themed open houses, but there are ways to safely market a luxury listing during this time with a little bit of (pumpkin) spice
by David Parnes AND James Harris Oct 8
3 building blocks for business resilience today
Instead of focusing on building, a lot of agents and teams have shifted gears. Now, they're rebuilding, adapting and tweaking their processes instead. Here are a few things to remember when crafting a strategy for moving forward
by Kathleen Black Oct 8
How to lead through the ups and downs
Business, just like life, is full of ups and downs. It's your job as a leader to challenge your team members to dig deeper during the good times and push through when the going gets tough. Here's how
What is it like to be a poll worker during a pandemic?
Opinion
There's a need for poll workers in many states. Here's why broker-owner Teresa Boardman volunteered, what it was like and why she'll do it again on Nov. 3 for the national election
by Teresa Boardman Oct 8
Why you should negotiate your commission, not cut it
Your commission is negotiated when you take the listing, but after that point, it becomes 'cutting' — and that is not what a luxury agent should engage in
by Spyro Kemble Oct 8
Are incentives the key to navigating a softening seller's market?
Agents in California and New York share how they're dealing with softening seller's markets and whether buyer's incentives are worth the potential trouble
by Marian McPherson Oct 7
Frustrated clients? Top real estate agents offer tips for staying positive
Historically low inventory is leading prospective clients to miss out on dream homes, brokerage leaders said Tuesday during a virtual roundtable discussion hosted by Chris Heller, the chief real estate officer of OJO Labs. Here's how to help them stay positive
by Patrick Kearns Oct 7
Pulse: What are your top tips for breaking into luxury?
This week, we're asking readers to share their best tips for newbie agents wanting to pursue a career in the high-end market. What do they need to do, and what skills should they focus on?
by Inman Oct 7
10 simple, thrifty ways to generate more Google leads
We all know that page views often translate into more leads and commissions for your business. So, here are a few tips to help you generate more views for your website, posts and videos with little or no cost
by Bernice Ross Oct 7
Netflix and Zillow team up to create 'listing' for haunted house flick
Netflix created a Zillow listing for Bly Manor, the location of the platform's latest original movie, "The Haunting of Bly Manor"
by Marian McPherson Oct 6
The leaders have emerged — and they're retiring RETS
Most of the real estate industry is driving its data around in a clunky, decades-old car. But now, leading MLS technology organizations are finally helping us trade it in for a newer and more efficient model
by Sam DeBord Oct 6
Beyond the headlines: Real estate remains a shining light
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner discusses how the housing market continues to bring out buyers in an economy still mired by the COVID-19 pandemic
by Matthew Gardner Oct 6
Why agents need continued education — especially today
For agents, education goes hand in hand with having a positive work environment and company culture. The more resources they have at their disposal, the more likely they are to thrive. Here's why
by Jill Butler Oct 6
Pulse: The best luxury marketing video you've seen
This week, we're sharing high-end real estate videos that take it a step further with creativity, visual appeal and thoughtfulness. From parodies to sweeping, cinematic videos, here are a handful of top choices
by Inman Oct 6
Lesson Learned: Fall in love with your clients
Find out how Northrop Realty’s Creig Northrop succeeds by putting the client first
Out-of-state buyers? 5 tips for helping them in a hot seller's market
Working with buyers from hundreds or thousands of miles away can be a hectic process. However, it all becomes easier (and less stressful) when you have a well-thought-out plan in place. Here are a few tips
by John Gluch Oct 6
How to set yourself apart in luxury real estate
To get to the top in the high-end market, you have to build your brand, maintain your reputation, keep working hard and most importantly, love what you do
by Mauricio Umansky Oct 5
10 turnoffs that’ll have buyers swiping left on your listing
Opinion
Sellers must learn how to manage the 7-10 seconds a potential buyer will spend on their listing. If buyers don't like something, it’s on to the next one
by Carl Medford Oct 5
Working with skittish sellers? 7 ways to ease their worries
In today's confusing world, agents need to do everything they can to ensure a smooth transaction. These tips can help your sellers feel heard, comforted and in control of the process
by Grattan Donahoe Oct 3
The Real Word: Zillow to hire agents — now what?
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s latest announcement, Netflix’s new social media docudrama and America’s largest artificial surf park
by Byron Lazine Oct 2
Inman handbook: Breaking into the world of luxury real estate
Not everyone starts a career in real estate with a network of well-heeled clients. But luckily, it's still possible to work in luxury even if you're starting from scratch
by Jim Dalrymple II Oct 2
4 can't-miss real estate events happening virtually this fall
Even though events are held virtually now, they still offer tremendous value — and a chance to connect with some of the best real estate experts in the world. Here are a few noteworthy digital happenings
by Victoria Kennedy Oct 2
Smart home tech for agents: What to look for in light strips
Light strips can add a lot to a home, especially when they can be controlled via an app on your phone. Here are the various options available on the market today and a few of their notable features
by Brandon Doyle Oct 2
The 7 secrets to retaining your truly talented people
Retaining truly talented team members is a competency all leaders need to master to grow and thrive in our ever-competitive environment
by Chris Pollinger Oct 1
3 ways to take a whole-person approach to nurturing talent
Once you find truly talented team members, you must continue to nurture them by understanding what motivates them, creating growth plans and coaching them to live their best lives. Here's how
3 marketing tools to enhance your digital efforts
Working from home? Here are a handful of real estate marketing tools that can save you time, streamline your business and increase your conversions in this ever-changing industry
by Kathleen Black Oct 1
Are you playing hurt? This is for you
Opinion
Real estate can be a nonstop, demanding career. As an agent, you're always on the go — even if that means pushing through personal pain. Here's what one broker-owner learned while dealing with her own
by Michelle Shelton Oct 1
Compensation plans: 5 questions to ask before talking fees
Opinion
Asking about fees is valid, but there are better questions that can be posed in more valuable ways to evaluate a potential brokerage before discussing fees
by Nick Malouff Sep 30
These 5 marketing campaigns are tailored for today's market
With the last quarter approaching, agents should strive to finish 2020 strong and step into the next year on the right foot. In other words, now's a great time to implement these marketing campaigns and generate new income streams for your business
by Bernice Ross Sep 30
Pulse: What's the best luxury marketing video you've seen?
This week, we want to hear about the best, most thoughtful high-end real estate videos that caught your eye. Why did it work, and what made it an effective campaign?
by Inman Sep 30
3 traits agents need to hone to make it in this business
Find out how to hone the skills that’ll get you to the top from veteran Realtor and team leader Jeff Quintin
by Pat Hiban Sep 30
MLS confidential: 8 realities sellers need to know about their listing
Listing a property on the MLS — while representing it accurately and truthfully — can be a complex process, which is why agents need to do explain to sellers what is and isn't possible when setting up a listing. Here's how
by Cara Ameer Sep 29
Pulse: The one marketing tip you give to all agents
This week, readers share their tried-and-true marketing tips and strategies all agents can benefit from. Here are the ideas you believe in and why
by Inman Sep 29
Inman Handbook for reaching consumers on realtor.com
Want to optimize your profile on this real estate portal? Find out what to include and how to stand out on realtor.com’s platform
How to decide your brand's DNA as a new agent
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
by Gerard Splendore Sep 28
5 ways to pivot your marketing for 2020's challenges
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
by Georg Chmiel Sep 28
How 'The Social Dilemma' relates to your business
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
by Rachael Hite Sep 28
First-time sellers? Set their expectations with these 7 truths
Opinion
How buyers find their new home has changed dramatically, and maybe even permanently, this year. Remember that what’s normal for us now is all new to sellers — especially the first-timers
by Nicole Solari Sep 27
How to recruit top talent amid sky-high unemployment
For agents and teams looking to build their bench and expand their businesses, today's employment landscape provides a previously unimaginable opportunity to hire top talent. Here are a few ways to make the most of it
by Carl Medford Sep 26
Smart home tech for agents: Should you buy your own router?
Because a lot of us are spending more time at home, having a robust, reliable home network is more valuable than ever before, which is the exact reason you should consider buying a router. Here's how it works
by Brandon Doyle Sep 25
The Real Word: Should agents disclose referral fees?
Opinion
This week, Byron Lazine and Nicole White discuss the importance of disclosing referral fees, markets in trouble and ways to use TikTok for business
by Byron Lazine Sep 25
4 best practices to help you nail every listing
From standard operating procedures to pandemic preparations and the fundamentals of listing success and conversion, these four practices are the key to success
by Kathleen Black Sep 24
Google Ads is key to your online presence — here's how it works
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
by Ben Mizes Sep 24
Why we shouldn't forget it's safety month
Opinion
Although sensational headline stories are the ones that fuel discussions on agent safety, other more everyday occupational hazards are worthy of attention, too. Here's why
by Teresa Boardman Sep 24
What your team should be doing to end the year strong
Q4 is no time to relax and wind down. By following these tips, your team will build the habits they need to achieve their goals and end the year on a high note
by James Harris AND David Parnes Sep 24
No agent left behind: How teams can help newbies compete
Help new team members compete by creating a rhythm to their day, doubling down on their skills with sales training, leaving no team member behind and focusing on what drives them
by Adam Hergenrother Sep 24
From mindset to marketing: How to reach and convert leads
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
by Bernice Ross Sep 23
How to help sellers achieve 'sky-high ROI'
Achieving 'sky-high ROI' isn’t about spending thousands of dollars on massive home improvements before you sell. Here are 3 low- to no-cost actions that net sellers a lot more on their home sales
by Kris Lindahl Sep 23
Pulse: What's one marketing tip you'd give to all agents?
This week, we want to know the one marketing tip you swear by. How has it worked for you in the past, and why do you think it had an impact on your business?
by Inman Sep 23
Dear Marketing Mastermind: How can I become a neighborhood expert?
Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
'The Color of Law:' Author Richard Rothstein on housing segregation
Katie Lance interviews the author of influential book 'The Color of Law' to discuss the history of public housing policy, its effect on the ongoing racial discrimination and what we can do now
by Katie Lance Sep 22
Beyond the headlines: Builder sentiment record high
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner digs deeper into last week's economic announcements on retail sales, consumer sentiment, building permits and more
by Matthew Gardner Sep 22
Pulse: What's working for readers on social media
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
by Inman Sep 22
Struggling with video? 4 tips for improving your hustle
Video allows you to communicate and build 'know, like and trust' relationships unlike any other marketing tool
by Kendall E. Bonner Sep 22
How women in real estate can carry on RBG’s legacy
Opinion
Reflecting upon Supreme Court Justice Ruth Bader Ginsburg's accomplishments, Realtor Lynn Wheeler was inspired to share her thoughts about being a woman in leadership
by Lynn Wheeler Sep 21
Car-wrap advertising — yay or nay for agents?
You've probably seen them before — vehicle wraps loudly advertising businesses around town. But should agents consider turning their cars into mobile billboards? Here are a few pros and cons
by Brandon Doyle Sep 21
Drop some knowledge: 5 must-do's for sellers in today's market
Any sellers looking to sell their home should be following a comprehensive checklist. Although many such lists are readily available online, it's time for a new list: Coronavirus has changed everything
by Carl Medford Sep 21
The Inman Handbook on making Redfin your referral partner
Ever thought about marketing your services on Redfin? Find out everything you need to know to get started, including tips from long-time Redfin Partners
Overwhelmed with multiple offers? Here's how to handle them better
In our current market, listing agents are finding their clients being met with multiple offers on their home. To ensure both sides leave the transaction happy, here are a few tips for effectively handling multiple-buyer situations
by Clarence Webb Sep 20
Get more out of Instagram! 12 tips every agent should follow
You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform
by Katie Lance Sep 19
3 facets to consider when choosing your luxury brokerage
Teamwork, technology and marketing play crucial roles in agents’ success. Here’s why you should consider them when looking for a brokerage home
by Mauricio Umansky Sep 18
The Real Word: Do these buyer's agent behaviors need to stop?
Opinion
This week, Byron Lazine and Nicole White discuss buyer's agent behavior that needs to stop, the importance of high-speed internet and a new design trend that's popping up
by Byron Lazine Sep 18
Switcher Studio brings easy, broadcast-level video production to the iPhone
Opinion
IPhone video content app enables multiple devices to broadcast on a single stream and add rich graphics on the fly. Sorry Android users — this one is iPhone-exclusive
by Craig C. Rowe Sep 18
Prospecting high-net-worth clients? Avoid these 3 massive mistakes
When it comes to high-net-worth markets, referrals are one of the only paths for accessing top clients. As an agent, what mistakes are you making when asking for referrals? Here's how to diagnose the problems and a few ways to fix them
by David Friedman Sep 18
Smart home tech for agents: How to choose a robot vacuum
Robot vacuum technology has advanced significantly over the years, and there are now a lot of options to choose from. Here are the perks and drawbacks of the most popular devices at every price point
by Brandon Doyle Sep 18
Want a bench of talent? Here's how to recruit top teammates
These days, there are a lot of great companies looking for top-notch talent, which means you have to get competitive with the value you provide candidates
by Adam Hergenrother Sep 17
Be a better leader: 10 tips for starting 2021 on a positive note
Opinion
Going into next year, we need to be taking steps to be better leaders with a more positive message and an attitude of growth and servitude
by Ryan Rodenbeck Sep 17
3 realities broker-owners can't ignore
As a broker in 2020, if you want to keep your team intact — let alone grow it in numbers — you need to keep your finger on the pulse of what's going on. Here are 3 issues you need to factor in and learn from
by Erica Ramus Sep 17
Let tech lead! How to get more clients in 2021
Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here's how you can harness the power of tech to your advantage
by Abhi Golhar Sep 17
Real (Estate) Talk: 'I didn't create the system'
Fair housing was an outcry of American real estate's blind spot. Here are a few areas in the industry that still deserve more attention — plus ways to improve our line of sight
by Lee Davenport Sep 17
This is the least memorable way to brand your business — don't do it
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
by Bernice Ross Sep 16
Are you a secret agent? Here's how to tell
As an agent, you might be making it difficult or inefficient for potential clients to find and reach out to you. Here's how to ensure people can find you online
by Jay Thompson Sep 16
Pulse: What's working for you on social media?
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
by Inman Sep 16
How to get to the top as an agent
During a Connect Now session on Tuesday, Beverly Hills agents Joyce Rey and Jade Mills shared some of the secrets to their success — with a little Hollywood gossip on the side
by Andrea V. Brambila Sep 15
How Douglas Elliman's top duo rose to the peak of NYC real estate
Brothers Oren and Tal Alexander share how authentic relationships, cutting-edge data and a solid work ethic led them to the No.1 spot at Douglas Elliman
by Marian McPherson Sep 15
Brad Inman: You should be proud to be a real estate agent
During his opening address at Inman Connect Now, Inman advised agents to embrace change, look for opportunity and hold their heads high
by Patrick Kearns Sep 15
Agent/broker perspective: Are virtual presentations here to stay?
With buyers and sellers concerned about the risks of in-person meetings, virtual presentations are now the norm. But what can brokers tell agents who aren't convinced virtual communication is here to stay?
by Anthony Askowitz Sep 15
Beyond the headlines: Revisiting mortgage forbearance
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner takes another look at mortgage forbearance, explaining the latest data and insights in light of some recent headlines
by Matthew Gardner Sep 15
Pulse: The biggest marketing mistakes our readers have seen
This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
by Inman Sep 15
Plan, sort, pack! How to help homesellers prepare for a move
It’s understandable if clients get anxious when preparing their homes for sale — especially if they haven’t moved in decades. As an agent, you should guide them through the process, and remind them that all it takes is a little bit of planning ahead
by Gerard Splendore Sep 14
Don't give up on radio! There's still value in radio ads
Sure, radio might not be what it was in its heyday. However, the low costs and the proliferation of podcasts and other streaming services could make it an attractive option for some agents. Here's what you need to know
by Brandon Doyle Sep 14
To keep or remove? Why photos of sold homes still pose a conundrum
A growing number of buyers are demanding the removal of online photos used to market the home they purchased. MLSs and agents are fighting back to keep the pictures intact. Here’s what both sides are saying — plus a few solutions
by Carl Medford Sep 14
7 buyer's agent behaviors that need to stop
Opinion
It’s an aggressive seller’s market out there. As a buyer’s agent, what are you doing to get your offer accepted? If it’s any of these behaviors, now’s the time to stop
by Michelle Shelton Sep 14
Afraid of hearing 'no'? Here's how to overcome fear of rejection
It might not come as a surprise that a lot of agents still experience an intense fear of rejection, which might stop them from prospecting and attracting new business. But why is that? And how can they learn failure resilience?
by John Giffen Sep 13
Why investors make the best clients — and how to land them
From having recurring business to fostering industry connections, working with real estate investors has its perks. If you're an agent, here are some tried-and-true ways for landing them as clients
by Ben Mizes Sep 12
DelPrete: COVID-19's effect on global real estate portal revenues
In response to the pandemic earlier this year, leading real estate portals reacted by rolling out discounts and new products. Now, the results are in — and here's the revenue impact
by Mike DelPrete Sep 11
DIY smart home security has its perks — here are a few
Now that so many people are spending more time at home, safety is a topic that's on everyone's mind. Chris Carney, co-founder and CEO of Abode Systems, weighs in on why agents should encourage clients to consider smart home security
by Brandon Doyle Sep 11
The Real Word: Is fall the new spring in real estate?
Opinion
This week, Byron Lazine and Nicole White discuss fall market activity, Airbnb bookings and Coldwell Banker’s virtual conference
by Byron Lazine Sep 11
What it's like to market city life during a pandemic
Opinion
Historically, cities have been the center for commerce and the arts. They used to be vibrant places that attracted young people. But what about now? And is marketing real estate in the city tough?
by Teresa Boardman Sep 10
Who’s your target audience? 5 key groups to focus on
As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
by Kendall E. Bonner Sep 10
The secret to finding your perfect brand and marketing plan
Branding and marketing become surprisingly simple and effective when you know your core values, your inherent strengths and your personal brand archetype
by Chris Pollinger Sep 10
Feeling the burnout? 4 ways to avoid WFH stress
Real estate professionals have been at it for six months now, balancing the stress of working from home with a host of other distractions. To avoid being pulled into a state of exhaustion and burnout, here are four tips to keep in mind
by Kathleen Black Sep 10
Growing your brand through YouTube? 3 tips to start off strong
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
by Santiago Arana Sep 10
Save your time! 3 tips for prescreening prospects
The last thing agents want is to work with prospects for weeks before realizing it was a complete waste of time. This can be avoided, however, by having the proper prescreening process in place for vetting clients. Here are a few tips
by Andre Clayton Sep 10
32 pieces of advice for new and aspiring real estate agents
Veteran real estate professionals share what it takes to build a business, forge relationships, manage finances and create a mindset built for success
by Marian McPherson Sep 9
Pulse: What are the biggest marketing mistakes you've seen?
This week, we want to hear about the worst marketing and branding blunders you've seen throughout your career. What was your takeaway from it? How could it have been avoided?
by Inman Sep 9
How to create customer personas — and why they’re important
Opinion
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
by Jay Thompson Sep 9
10 ways to rewire your mindset and start thriving today
The WomanUP! Conference, which took place last week, was jampacked with insights and inspiration for agents. Here are 10 important takeaways agents should consider when making a survive-to-thrive mindset shift
by Bernice Ross Sep 9
Pulse: Our readers share their favorite marketing campaigns
This week, our readers share marketing efforts that really resonated with them. A mix of others’ achievements as well as their own, these campaigns hit the mark for our readers
by Inman Sep 8
10 business principles I learned from getting healthy
Opinion
When Carl Medford set off on a weight loss journey, he soon realized that the same principles of commitment, coaching and overcoming failure could be applied to business. Here's everything he learned
by Carl Medford Sep 8
Want more eyes on your website? Consider pay-per-click
If you're an agent looking to generate leads to your website, then pay-per-click ads might be a good way to drive traffic. Here are a few things you need to know before springing for this type of marketing
by Brandon Doyle Sep 7
Bu-bye! 9 signs it’s time to cut ties with clients
Opinion
We can't always spot a bad apple from afar. But here are a few situations when you should say adios
by Nicole Solari Sep 6
Your brand is you — have you answered these critical questions?
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
by Kyle Draper Sep 5
How can smart shades add functionality and value to a home?
From convenience to energy efficiency, smart home tech touts many benefits to the homeowner. One popular choice? Smart shades. Here, Scott Stephenson of Hunter Douglas explains why smart shades are a valuable part of any smart home ecosystem
by Brandon Doyle Sep 4
The Real Word: How can agents win bidding wars?
Opinion
This week, Byron Lazine and Nicole White discuss strategies and tactics for winning bidding wars, which are currently on the rise, and words to avoid during negotiations
by Byron Lazine Sep 4
Is it time to liberate real estate?
Opinion
As the pandemic has made clear, companies who tailor toward the consumer succeed in both good and bad economic times. But buying and selling homes isn’t like other online shopping experiences. Why?
by Kris Lindahl Sep 3
Are you keeping tabs on your team's energy? Here's why you should
If you're striving to make a positive impact on your team as a leader, you have to take note of their energy — as well as your own. By focusing on breath work, staying centered and noticing subtle shifts, you can be a better, more thoughtful leader
Starting a podcast? Nail these 3 brand-building basics
If you're an agent, podcasts can be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one
by David Parnes AND James Harris Sep 3
Want to connect better with clients? Customize your communication
Using emotional intelligence to understand different personality styles is vital to creating and maintaining relationships
by Kathleen Black Sep 3
How to lead your team through the rest of 2020
Being adaptable to change is what sets you apart from other teams. Here are some concrete steps for leading your team through the rest of the year
3 agents share how mentoring bettered their careers
Mentoring is a two-way street that benefits both parties. Agents at the WomanUP! virtual conference discussed how it changed the game for them and altered their career paths
by Lillian Dickerson Sep 2
Century 21 CMO on how to grow by focusing on the little things
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
by Jordan Scheltgen Sep 2
Pulse: Tell us about your favorite marketing campaigns
This week, we're asking you to chime in and share your favorite marketing campaigns with us — whether it's someone's else brainchild or yours. What makes it effective? Why did it resonate with you?
by Inman Sep 2
Negotiating? 7 words to put on your 'don’t say' list
Opinion
If you’re ready to become a better negotiator, choose one word from this list, and work on eliminating it from your negotiation vocabulary
by Bernice Ross Sep 2
How saying 'yes' changed the careers of 4 female real estate pros
'Don't say 'no' in fear, say 'yes' to success,' advised broker Sabrina Brown during the first day of the California Association of Realtor's WomanUP! 2020 virtual event
by Lillian Dickerson Sep 1
How to monitor your brand without spending major coin
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
by Jay Thompson Sep 1
Pulse: Our readers share their favorite social media influencers
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
by Inman Sep 1
Preparing for an inspection? 10 things sellers need to do
There are many obstacles that can derail an inspection, especially in today's COVID-19 climate. As an agent, you should step in and offer sellers advice on what to do to make the process go a bit smoother
by Cara Ameer Sep 1
Making sense of the headlines: A look at last week's reports
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner looks at last week's real estate and economic announcements, explaining what the data and numbers mean, especially in the context of COVID-19
by Matthew Gardner Sep 1
Are billboards still effective? Yes, if you follow these rules
Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly
by Brandon Doyle Sep 1
How to get your listings ready for fall
There's no denying that fall decor brings about feelings of warmth and belonging — which is why agents shouldn't ignore it when it comes to listings. Here are four areas to focus on when staging for pumpkin-spice season
by Gerard Splendore Aug 31
Agents, stop sitting on your assets!
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
by Larry Hales Aug 31
Are you prepared for a market shift? Master these 3 skills
The market might be sizzling right now, but there’s a cooler backside to any hot market. Those who anticipate the shift and effectively prepare are those who will succeed once the new realities emerge
by Carl Medford Aug 31
Agents see big financial, emotional returns from coaching
After Inman set out to see if coaching actually works, numerous agents said they saw their incomes, team sizes and general happiness improve thanks to the practice
by Jim Dalrymple II Aug 31
Lesson Learned: Believe in the power of investing in you
Find out how Atlas Real Estate’s Ryan Boykin turned his entrepreneurial talents toward a career in real estate and a belief in the power of investing
Losing bidding wars? 10 strategies for victory
With a red-hot seller's market, listings are now getting multiple offers — and agents have to be prepared for bidding wars. Here are a few tried-and-true strategies agents can use to beat out the competition
by Kseniya Korneva Aug 30
Which type of coaching is the best fit for your business?
Is a weekly program best, or do you need the structure of a brokerage with daily sessions? Knowing what types of coaching are available can help you choose the best program for your business
by Teresa Mack Aug 29
The Real Word: When should buyers walk away?
Opinion
This week, Byron Lazine and Nicole White discuss when buyers should walk away from a property, buyer beliefs and Jerry Seinfeld's thoughts on New York City
by Byron Lazine Aug 28
What's the future of iBuyers in light of COVID-19?
Opinion
Although no one knows exactly what the future holds for real estate, things seem particularly uncertain for iBuyers. Here's a look at the advantages and disadvantages these companies are facing as they navigate the current housing market
by Luke Babich Aug 28
Do these 3 things to adjust your mindset for success
In order to achieve your goals, your mindset must match your aspirations, otherwise it will hold you back from being successful
by Santiago Arana Aug 27
Free camping in the city, or lack of affordable housing options?
Opinion
The seat of a bike is a great way to really see the harsh realities of a city. Here's what one broker observed as she biked her way along homeless encampments
by Teresa Boardman Aug 27
7 tips for protecting your commission when staging
Staging adds value to the sale — but it should not break your bank. As an agent, use these seven tips to protect your income when incorporating home staging into your listing process
by Jennie Norris Aug 27
Does life coaching have a place in real estate?
It's no secret that real estate agents work long and hard — which is why they, of all people, could really benefit from a life coach. Instead of just focusing on work, life coaching involves the whole of a person. Here are a few reasons agents should consider it
by Adam Hergenrother Aug 27
Smart home tech for agents: Which Amazon Echo product is right for you?
Amazon Echo products are nifty, convenient gadgets, and they can leave a lasting impact on clients when presented as closing gifts. But with a sea of options out there, which one should you go for?
by Brandon Doyle Aug 27
Ready to level up? Read these 10 groundbreaking books
Here are the 10 books every real estate professional must read to improve their personal and professional life, according to Inman readers
by Marian McPherson Aug 27
Are you learning from the market turn? Adjust your focus now
The coronavirus pandemic pressed the reset button on our personal and business lives. So, for agents looking to make good use of this time to grow their businesses, here are a few ways to do that by zeroing in on education
by Kuba Jewgieniew Aug 27
Lead, plan, communicate — the 3 basics of coaching through uncertainty
This time of uncertainty proved to be a true test for good leadership. As a leader, you should be stepping in and coaching your team to better adapt to this new landscape. Here's how
by James Harris AND David Parnes Aug 27
How to build an onboarding process that’ll grow with your team
A strong onboarding program will help agents feel truly welcome and recognize that you put your agents’ needs at the top of your priority list
by Ryan Rodenbeck Aug 27
What real estate agents can learn from doctors
Opinion
Are you being treated like the professional you are? Here’s what medical professionals know that many real estate professionals do not
by Troy Palmquist Aug 27
'Coaching? I don’t need a coach!' Why agents turn down coaching
Coaching leads to higher performance, which is why so many agents swear by it. And yet, despite its many benefits, some still choose to forgo the practice. Here are three main reasons agents shy away from coaching
by Jay Thompson Aug 26
Pulse: Who are your favorite social media influencers, and why?
This week, we're asking you to share your favorite social media influencers. Who are the people you look to for advice on Facebook, Instagram, YouTube and even TikTok? And more importantly, why? 
by Inman Aug 26
Need to cut costs? Create your own leads — for free
Looking to reduce expenses? Consider cutting your lead spend. If you’re willing to invest some extra time, you can generate your own leads for free and liberate yourself from paying for today's costly leads
by Pat Hiban Aug 26
Want to be a top producer? Steal these 6 moves from their playbook
Opinion
Becoming a top producer comes down to proactively prospecting about 7 hours a week, constantly learning, being emotionally resilient and moving from great to memorable client experiences
by Bernice Ross Aug 26
Making sense of the headlines: A look at household debt
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner takes a deep dive into the latest data on household debt and credit and what it might mean for post-COVID economic recovery
by Matthew Gardner Aug 25
Pulse: The toughest decisions our readers made this year
Last week, we asked you to share some of the tough calls you had to make this year in light of the challenges brought on by COVID-19. Here's what you had to say
by Inman Aug 25
6 tips for crafting stronger buyer offers
Opinion
If you’re having to compete in a multiple-offer situation on every offer, you have to find a way to give your buyers as much of an edge as possible
by Alex Neir Aug 25
Back to school? 5 tips for a better work-school blend
Opinion
This isn’t business as usual. Stop holding yourself to outdated standards — find your blend, and keep pushing yourself at what you love to do
by Rachael Hite Aug 25
How Corcoran Group shifted to focus on coaching to the moment
Corcoran Group shifted hard and fast to a fully virtual agent development program when the pandemic hit New York City mid-March. SVP of Learning and Development Marc Alter told Inman how his coaching team pivoted during the pandemic to best serve their agents
by Lillian Dickerson Aug 24
A guide to your mid-year business plan reboot
We're halfway through the year — when was the last time you checked how you're tracking against your 2020 business plan? Now is the time to evaluate and adapt
by David Medley Aug 24
4 rules for a more effective accountability partnership
Having an accountability partner goes a long way when it comes to setting your goals and taking proactive steps to achieve them. But in order for the relationship to work, there are a few things you need to consider
by Kathleen Black Aug 24
When facing obstacles, pivot like a pro — here's how
Opinion
Basketball players, when confronted by a wall of defense, pivot to continue movement toward the net. Take cues from the sport to successfully pivot your business to continue moving forward in the midst of the current pandemic
by Carl Medford Aug 24
10 outrageous buyer beliefs agents should debunk ASAP
Opinion
When buyers first walk through the door, they're bringing with them a lot of false truths. It's your job to open their eyes
by Nicole Solari Aug 23
Doing virtual tours? 10 things you should (and shouldn’t) do
Opinion
If you are dedicated to becoming the best listing agent you can be, you owe it to your clients to grow your marketing efforts using this valuable link
by Andrew Fortune Aug 22
How women can use their greatest superpowers in real estate
Opinion
If you’re a woman considering a career in real estate, harnessing these qualities and characteristics can set you up for success when working with clients and closing deals
by Amy Galvin Aug 21
Not good at arranging throw pillows? Good thing there's Stagerie
Opinion
A web app developed by a Des Moines agent gives those who aren't good at staging — or those who don't like having that conversation with their clients — a way to offer advice without coming across as pushy
by Craig C. Rowe Aug 21
The Real Word: Will there be a rise in foreclosures?
Opinion
More this week: Byron and Nicole discuss mortgage delinquencies, outdated seller beliefs and Blockbuster’s themed Airbnb
by Byron Lazine Aug 21
How the pandemic inspired a selling technique that rivals iBuyers
Greg Hague, the founder of Real Estate Mavericks, shares how his formula offers sellers convenience, a higher price and a higher degree of safety
by Andrea V. Brambila Aug 21
12 ways to prioritize wellness in stressful times
The founder of Women's Choice Award told real estate agents to 'get over the guilt' and prioritize wellness to succeed
by Lillian Dickerson Aug 20
Is your team Q4 ready? Here’s how to prepare for winter
Opinion
The third quarter is winding down, but the market is still hot. If you’re willing to dig deep, hold the line and keep your foot on the gas, you can ensure your business will have a strong fourth quarter
by Adam Hergenrother Aug 20
3 ways to tap into your ‘information advantage’ to win listings
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
by Troy Palmquist Aug 20
Real (Estate) Talk: Why 'I didn't know' can't be an excuse
Opinion
This moment of heightened awareness about equality is an opportunity for real estate professionals to etch a more complete story on the history of real estate in America. Here's why the industry could benefit from more diversity training and courses
by Lee Davenport Aug 20
3 communication tips for forging stronger relationships
Good communication can make your team stronger and your clients more committed to seeking your expertise and services — which is why you have to get it right. Here's how to sharpen your communication skills
by Mauricio Umansky Aug 20
Want to inspire your agents to be better? 5 coaching tips for brokers
Brokers can bring so much to the table by offering coaching opportunities to agents. Your motivations, guidance, advice and availability is critical to their success. Here are a handful of coaching tips brokers should heed
by Erica Ramus Aug 20
Are you prepared for anything? Keep these necessities in your car
Because real estate agents are always on the go, hopping from meetings to showings, you have to be prepared for anything that comes your way. This means keeping your car stocked with necessities. Here's a nifty list
by David Parnes AND James Harris Aug 20
Tough time delegating? 3 tips to help team leaders loosen the reins
The 'people management' aspect of team-building doesn't always come easily to leaders. But letting go of control over the business you've painstakingly built is a critical step in growing and building trust with your team. Here's how to do it
by Kathleen Black Aug 20
How to survive a market shift: Protect yourself
The husband-wife coaching duo Tim and Julie Harris shared how agents can survive a market shift by building new skills, trimming budgets and getting real about the future
by Marian McPherson Aug 20
To script or not to script? Let the situation guide you
There’s no denying that powerful sales scripts help us maintain consistency in our messaging, but not every situation calls for a structured dialogue
by Stacey Soleil Aug 20
Pulse: What's the toughest decision you've made this year?
With a pandemic raging in the background, we know you've had to make some tough calls this year. But what was the most important (read: most difficult) decision you've had to make so far?
by Inman Aug 19
New to real estate? Focus on these 2 things
From finding clients to thinking of what to say, there are so many things that run through a new agent's head. This week, Byron Van Arsdale, a coach and former broker-owner, talks about the most vital things rookies need to succeed
by Bernice Ross Aug 19
Dear Marketing Mastermind: Where can I find sellers now?
Opinion
Everybody talks about low inventories, but nobody does anything about it. Find out how to get the listings you need for the buyers who are still looking
Agent/broker perspective: Should listings highlight new or traditional preferences?
Opinion
The pandemic fast-tracked a number of paradigm shifts that were already reshaping our living habits. So, should agents try to appeal to these new buyer desires or stick with traditional, tried-and-true features?
by Anthony Askowitz Aug 18
Pulse: The best piece of advice our readers received
This week, our readers share the best piece of advice they've ever received from family, colleagues and leaders. These nuggets of wisdom are not only applicable in the (home) office, but in day-to-day life as well
by Inman Aug 18
Let it go! 8 seller beliefs that no longer hold true today
Opinion
When it comes to real estate, people still hold on to a host of tired, old-school beliefs that are hard to shake off. But to ensure a successful sale, agents need to educate their sellers on how the process actually works today. Here's how
by Cara Ameer Aug 18
'Testing the market' is dead! 5 reasons sellers need to let it go
Opinion
Increasing access to market data, evolving buyer behaviors and the new COVID-19 realities have made this practice obsolete. Here are 5 reasons to share with sellers to keep them from making this costly mistake
by Carl Medford Aug 17
How good is your email communication? A few ways to improve
Email is a particularly valuable means of communication in real estate especially now, when sharing information about listings and dealing efficiently with buyers and sellers are key. That's why you need to get it right. Here's how
by Gerard Splendore Aug 17
Starting a coaching program? How to pick the right coach
Coaching can help your team sharpen their skills, maintain drive and find focus, among other benefits. But how do you go about picking the right coach for the job? Here are a few tips
by Georg Chmiel Aug 17
Remote or not, these 10 mistakes are costing you the listing
For many agents and teams, the opportunity cost of lost business might actually be costing them far more than a new shiny marketing approach. Here's what you might be doing wrong — and how to fix it
by Kathleen Black Aug 15
Why aren't more consumers adopting smart home tech?
Opinion
To many, smart home technology still feels unaffordable and complicated to set up. Why is that? And what are smart tech companies like Wyze doing to overcome those concerns? Scott Wilson, the senior director of product marketing at Wyze Labs, weighs in
by Brandon Doyle Aug 14
The Real Word: Key takeaways from Brad Inman's keynote speech
Opinion
This week, Byron and Nicole discuss the Inman founder's Connect Now speech as well as new behaviors emerging as buyers search for homes and how to use Instagram's new TikTok-like feature
by Byron Lazine Aug 14
How to keep your agents tuned into your training
Right now, team members are wanting and demanding opportunities, and it's up to you to prepare them for success and ensure a high likelihood of return for the business. Here's how to do that with training
by Kathleen Black Aug 13
'The teamwork is hard to detect': An outsider's take on teams
Although some agents sing the praises of being in a team environment, Teresa Boardman isn't impressed. Here's why she would rather work with an experienced solo agent versus a team
by Teresa Boardman Aug 13
3 vital tips for standing out as a newbie agent
As a newly minted agent with a limited budget, how do you stand out from the competition? That's the question Roh Habibi gets asked the most. Here are his top 3 tips
by Roh Habibi Aug 13
3 principles to remember when coaching your team
There are many ways to coach a team to success, even in this fast-paced environment that constantly demands new skills. But really good coaching boils down to these three factors
by James Harris AND David Parnes Aug 13
Nailed it! How to create DIY listing videos like a pro
Opinion
For those of you who might not have the professional video budget, mastering iPhone property video is the cost-effective solution you need in your back pocket
by Troy Palmquist Aug 13
Pulse: What's the best piece of advice you've received?
This week, we want to know what's the best piece of advice you've ever heard, how it helped you, and how it still holds true now. Who gave it to you? Was it your friend, leader, coach or mentor?
by Inman Aug 12
Here are the prospecting tools every agent needs this fall
There’s no better time than now to prepare for fall marketing season. For agents wanting to take action now, here is a slew of marketing ideas, tools and apps to use for generating more business with less effort
by Bernice Ross Aug 12
Do agents still need websites? Hell yes
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
by Jay Thompson Aug 12
Does the housing ladder still work?
Opinion
The idea is that most people begin their homeownership journey with a starter home and make their way up to more expensive housing. But is that theory still valid — especially now during a pandemic?
by Steve Cook Aug 11
Pulse: Where our readers turn for business advice
This is where our readers turn whenever they're looking for advice on growing their business — a particularly difficult task to get right in the midst of this year's health crisis, shutdowns and market fluctuations
by Inman Aug 11
Making sense of the headlines: Homeownership rates in 2020
Opinion
This year's increased rate of homeownership represents the largest quarterly increase on record. But is all actually what it seems? Windermere Chief Economist Matthew Gardner dives deeper into homeownership rates
by Matthew Gardner Aug 11
Take Inman's survey on real estate coaching here
Agents have turned to coaches for decades to help improve their incomes and their lives. Let us know here how they've impacted you
by Jim Dalrymple II Aug 10
Coach Dr. Lee Davenport shares the importance of creating safe spaces
Real estate coach and trainer Dr. Lee Davenport shares how agents can use emotional intelligence to help themselves and clients thrive through the pandemic
by Marian McPherson Aug 10
Get real! 3 tips for helping buyers stop chasing shiny objects
Because they're often distracted by shiny objects, homebuyers might be missing out on opportunities to purchase with little or no competition. Here are a few things agents can do to help clients adapt their behaviors and increase their chances of success
by Carl Medford Aug 10
A coach for every need: 50+ experts for you to choose from
Whether you want to learn about investing, hone your core skills or just need some motivation, hiring a coach can help you achieve your goals
by Lillian Dickerson Aug 10
Why you should treat your relationship with clients like a partnership
Opinion
Here's why working together, side by side, as partners is the best way to build rapport, establish mutual trust and create loyalty between real estate agents and their clients
by John Giffen Aug 9
Need advice? 10 inspirational quotes from real estate coaches
Because this month revolves around coaching, it's only fitting to share the very best and most inspiration quotes from notable real estate coaches. Here are a few picks to help get you through tough times
by Kevin Kauffman Aug 8
Do you have grit? 4 characteristics that make for great agents
A lot of new agents have a tough time showing their value to their clients. The truth is, that value has little to do with experience. Rather, it's about possessing these four traits
by Nick Waldner Aug 7
The Real Word: Is 'was' a word of the past?
Opinion
More this week: Traits real estate agents should possess and how a virtual reality experience helped sell an $18M condo in record time
by Byron Lazine Aug 7
What agents need to know about smart home protocols
Setting up a smart home can really add value to a home — not to mention, enormous convenience for the homeowner. But where do you get started? And how do you set up a centralized smart home hub? Here's what you need to know
by Brandon Doyle Aug 7
How to mentor the future leaders in your business
Opinion
By being present and helping along the way, you have the opportunity to show your future leaders that a broad view and understanding of the business will aid them in the future to succeed in whatever they endeavor
by Santiago Arana Aug 7
5 business coaching myths agents need to get over
Opinion
The truth is: Coaches guide you on your growth journey, no matter where you are starting from
3 essential coaching techniques every leader should know
If you're in the position of leadership, coaching your agents is an essential part of the job. It's also what will help propel them to success. Know how to do it well by sticking to these techniques
by Mauricio Umansky Aug 6
Doors open, doors close: 6 strategies that generate (and kill) business
What habits or practices make you more successful — or diminish your chances of getting to the closing table — in today’s market?
by Troy Palmquist Aug 6
4 lessons one real estate pro learned from Doctors Without Borders
Doctors Without Borders is a unique organization doing much-needed work around the world. But the lessons of leadership apply to every business in every industry. Here's what one real estate professional learned from MSF about building a relationship-based business
by Bao Le Aug 6
Where are the best and worst COVID-19 rebounds?
A recent Clever Real Estate report looked at the national trends that were spurred this year by COVID-19. Here are a few of them — plus the top five metros with the biggest increases as well as drops in buyer demand
by Luke Babich Aug 6
5 things leaders should be doing for their teams right now
As a team leader, you have a responsibility to guide your team from panic to assurance — especially in challenging situations. That's why they look up to you. Here are a few strategies to help you be the supportive leader they're looking for
by Kathleen Black Aug 6
A seasoned coach on why small group training gets results
Real estate coach Mike Pallin shares how he broke into the field, why he keeps prices low and why eight is the magic number for group sessions
by Lillian Dickerson Aug 6
Why now is the time to hold a seller seminar — and how to do it
Buyer seminars have worked for years. But what about seller seminars? Zoom provides a great way to do seller seminars today, especially in light of COVID-19 restrictions. Here's how to get started
by Bernice Ross Aug 5
Pulse: Where do you turn for business advice?
We all know this year has brought on a range of business challenges, from shutdowns to handling market booms. This week, we'd like to know where you go for advice when you need it
by Inman Aug 5
Why iBuyers and Zestimates belong in your CMAs 
Opinion
Put your fear aside and help clients understand the pros and cons of iBuying and how Zestimates work
by Jay Thompson Aug 5
Hot markets, new opportunities: What agents across the country have to say about the industry
Dozens of agents from across the U.S. and Canada shared insights Tuesday during Inman Connect Now. Overall, they described active markets that have also changed during the tumultuous months of the coronavirus pandemic
by Jim Dalrymple II Aug 4
How agents in the West are future-proofing their business
Agents are adapting to the new normal with Matterport tours, buyer prequalification requirements and by taking full advantage of the tools already available to them
by Andrea V. Brambila Aug 4
Midwest real estate pros predict a strong start to 2021
Panelists at the Inman Connect Now Midwest Regional Breakout session discussed their strategies for navigating the pandemic, how they're planning for contingencies and where they see the market headed next year
by Lillian Dickerson Aug 4
6 ways to diversify and expand during the pandemic
Agents from across the Southwest said sales are good, but it's still important to look for ways to connect with clients and grow opportunities. During an Inman Connect Now session, they shared their tips
by Jim Dalrymple II Aug 4
6 habits to adopt now if you want to build wealth
Husband-and-wife team Wendy and Jay Papasan believe periods of crises can be a chance to refocus your financial journey and adopt wealth-building habits. They shared their strategies at Inman Connect Now
A more diverse real estate industry 'starts from within'
Nate Bowling moderated a Connect Now panel exploring how diversity and community outreach can be better addressed in the real estate industry
by Lillian Dickerson Aug 4
Have you heard of the NPS? Here's why it's a great referral tool
The core thesis behind the NPS is that there's one question you can ask clients that reveals what they really think of your business. Here's how you can use it to ramp up referrals
by David Friedman Aug 4
Pulse: What you're leaning on to get through 2020
Last week, we asked you, our readers, to share the important things that are helping you get through the year and keep your business afloat. Here's what you had to say
by Inman Aug 4
8 truths about buying new construction in 2020
Understanding how to deal with builders in the current climate can set the tone for what to expect, should your clients decide to buy new construction
by Cara Ameer Aug 4
Why Section 1031 like-kind exchanges need to stay
Opinion
Candidate Joe Biden’s campaign plan is to eliminate certain preferences for real estate, and one major area the plan focuses on is the elimination of Section 1031 like-kind exchanges. Here's why that's a bad idea
by Dan Wagner Aug 3
'Grit, integrity and work ethic': Liz Bentley on real estate coaching now
The executive coach spent nearly a decade in the corporate world before taking an extended career break to parent her young children before ultimately transitioning to coaching. Now she helps real estate agents, and other professionals, get out of their own way
by Lillian Dickerson Aug 3
5 tips for virtually hand-holding first-time homebuyers 
These tips, adapted to your personal selling style and fine-tuned to your client, can add to the buying experience despite not being physically present
by Gerard Splendore Aug 3
Social proof is crucial to getting new clients — here's why
If you want to stand out and inspire interest in your business, there’s no better way than to have past clients vouch for your work. Here's why social proof is invaluable in drawing new clientele and bolstering your online presence
by Brandon Doyle Aug 3
Lesson Learned: Teamwork makes the dream work
Find out how the brokers at Charleston’s Maison Real Estate put their collaborative approach to work for buyers and sellers
Want better team results? 8 tips for being a better coach
Once you've made that shift from an individual contributor to leader and committed to your leadership journey — you can no longer focus only on your results
Fair housing laws: How you can prevent discriminatory practices
The current national conversation on racial equality calls into question institutionalized housing discrimination and the possibilities for the road ahead
The Real Word: What is the future of urban living?
Opinion
More this week: what to expect when scooping up low-priced fixers and how listing descriptions are now highlighting Zoom rooms
by Byron Lazine Jul 31
How can Americans cope with energy costs this summer?
With so many people working from home this year, it's no surprise that utility bills are ticking up. Mike Phillips, co-founder and CEO of Sense, shares tips on what people can do to reduce energy use in your home
by Brandon Doyle Jul 31
Will private search engines squander real estate advertising efforts?
There is an ever-growing number of private search engines that promise the highest level of privacy and no data collection. Could these sites have a significant impact on real estate marketing?
by Stacey Soleil Jul 30
How racism in property deeds affected generations
Opinion
While volunteering to collect data for the Mapping Prejudice Project, one broker did a deep dive into the history of structural racism and the racially restrictive property deeds that affected generations in her hometown
by Teresa Boardman Jul 30
How to focus on your team by fostering positivity
Given everything that 2020 brought on, it's understandable if your team members are feeling a little down and unmotivated. So, here are a few tips to help perk up your team and nudge them to achieve their goals for the year
by Kathleen Black Jul 30
Coronavirus has made real estate tech mainstream — but more innovation is needed 
Opinion
Although the bulk of the real estate transaction used to occur offline, this year, things have changed. Innovation is now a priority, and consumers are widely adopting digital solutions — but are the efforts enough?
by Tom Willerer Jul 30
Pulse: What are you leaning on to get through 2020?
In looking back, what do you think is responsible for keeping your business going this year? Is it your team leader, colleagues, digital platforms, communication tools or something else?
by Inman Jul 29
Trends, strategies and apps that'll shape business in 2020
What are the most important trends to watch? How can agents make sure they thrive in this new normal? What are some noteworthy apps to consider? These distinguished female real estate leaders share their best tips
by Bernice Ross Jul 29
10 team leaders divulge their top profitability strategies
10 team leaders, 10 short videos, 10 strategies. Tune in to learn what's working for top teams
by Pat Hiban Jul 29
Pulse: The social media tools our readers can't live without
Digital marketing is becoming increasingly important — if not absolutely essential — in this new normal. So, this week, our readers share the social media tools they can't live without today
by Inman Jul 28
Want to cultivate a top-producing team? Follow these 5 steps
Building a top-producing team takes work. It's not just about having talented team members on board — it's about cultivating those talents, setting team and personal goals, pushing for innovation, and a few other steps
How to create lasting relationships with your clients
As most agents know, it takes more than an occasional phone call or email to stay top-of-mind. So, here are a few things you can do to develop long-lasting relationships with your clients
by Vance Kellogg Jul 28
How to make sure you stay in front of clients and prospects
There are so many powerful digital marketing strategies out there, and retargeting is one of them. Here's a primer on how it works and why it can help agents make themselves available to clients already in search of help
by Brandon Doyle Jul 27
How to restructure commissions as you grow
For a leader starting a brokerage or a team, there are hundreds of ways to structure agent commissions. Here's how one broker-owner approached the task and what he learned along the way
by Ryan Rodenbeck Jul 27
What's the outlook on the rental market now?
Opinion
To stay in front of the chaos, real estate investors need to know where the rental market really stands. Here's what you need to know — from macro data like unemployment and vacancy rates to how various property types are faring
by Bob Collopy Jul 27
4 ways to enhance your customer service plan right now
Customer service is more than just completing tasks and getting to closing — it's about building a positive memory for someone finding their way to a new home
by Rachael Hite Jul 27
9 realities your clients will face when buying as-is properties
Opinion
A ‘Money Pit’ is funny when it stars Tom Hanks and Shelly Long, but when it’s your clients, make sure your buyers aren’t actors in a real-time remake — and you’ll be a big star
by Nicole Solari Jul 26
3 mistakes newbies make while shooting video
There's one reality that agents need to get used to — video is here to stay. So, here are a few basic but powerful principles that can help transform a video from amateur to professional-looking
by Andrew Fortune Jul 25
How smart tech can help sell homes in today's world
In today's world, real estate agents should have their fingers on the pulse of trends that help sell homes. One trend worth noting? Smart home tech, which can add tremendous value to a property — especially now
by Brandon Doyle Jul 24
The Real Word: Homes are selling faster than ever
More this week: Tips for agents who hate sales and the newest hire for a Florida real estate firm
by Byron Lazine Jul 24
Stuck in a rut? 3 simple, smart ways to self-motivate
When you're feeling low on energy, it's easy to lose sight of what you're working toward. So, here are some smart ways to cultivate a productive environment and pick yourself back up
by Santiago Arana Jul 23
4 things all great team leaders do
Leading a team isn’t easy. It's not like being a solo operator — it takes a separate skill set. Great team leaders have a knack for selecting the right person for the right role, among other abilities. Here are a few
by Chris Pollinger Jul 23
Kick it up a notch — 5 tips for conducting business virtually
Yes, a lot of professionals are still working from home. Although it's impossible to ignore the inherent difficulties associated with the current state of things, agents need to rise above them and improve these 5 practices
by Jeremy Kamm Jul 23
How to use virtual renovations and 3D renderings to market properties
Virtual renovations and 3D renderings can be powerful tools in marketing properties that are currently under construction, haven’t been built yet or need a little facelift. So, what does the process entail, and how does it work?
by Brandon Doyle Jul 22
10 clever ways to use Zoom for lead generation
This year, Zoom proved to be essential in connecting with your sphere, generating more leads and marketing your listings. Here are a few productive and fun ways you can make the most out of the platform
by Bernice Ross Jul 22
Want more good buzz? 18 tips for boosting online reviews
Opinion
Make getting reviews part of your process, reply to all your reviews and reach the masses who use reviews to help them find a service provider
by Jay Thompson Jul 22
Dear Marketing Mastermind: How can we confront the challenges of a COVID market?
Opinion
What are the biggest challenges in the current market and on the horizon for real estate? Inman’s Town Hall last week offered some insight — and ways forward — from industry experts on the frontlines
Pulse: What social media tools can you not live without?
What have you been using to up your content game lately? This week, we're asking you to share the essential, go-to tools in your social media marketing toolbox
by Inman Jul 22
Agent/broker perspective: Can an agent be held liable for COVID-19 contractions?
Opinion
In the midst of this year's health crisis, what should a broker say to an agent who's worried about the ramifications of a client contracting COVID-19 as a result of home showing?
by Anthony Askowitz Jul 21
Pulse: The must-have tech that's part of your new normal
Last week, we asked readers what their new tried-and-true piece of tech has become, given this year's global heath crisis that forced us to stay and work indoors. Your answers included everything from Spotify to Zoom
by Inman Jul 21
Doing home showings? Here's how to do it safely and effectively
These tips might not be new information, but in today's sensitive and stressful time, agents should do everything they can to ensure a productive and enjoyable showing experience
by Cara Ameer Jul 21
Why I live my life by working between vacations
Opinion
By building in trips and mini-vacations frequently throughout the year, it forces you to be laser-focused on only what is most important, and it creates a sense of urgency to get stuff done
by Adam Hergenrother Jul 21
6 sales tips for agents who hate sales
As a new agent, you might be hating the sales process, worried to come across as pushy. But it doesn’t have to be scary or unethical. Instead, sales can be an enjoyable process for both you and your clients. Here's how
by Ricardo Mello Jul 20
Forget thoughtless mass emails: Focus on a personalized approach
By incorporating a customized strategy, you will strengthen the core connection that people in your sphere have with you and remind them that you are someone they know, like and trust
by Brandon Doyle Jul 20
How to jump-start your real estate YouTube channel
Consistent, relevant content is key to making the most out of your videos
by Katie Lance Jul 19
Want to boost repeat and referral business? Tap into the power of moments
Opinion
Incorporating a ‘power of moments’ plan is the solution to gaining repeat and referral business. When our team is asked to do something, we have several answers, and they all begin with the letter Y and end with the letter S
by Jeannette Spinelli Jul 18
The Real Word: How useful are Zillow's agent profiles?
More this week: A possible increase in property taxes and how to avoid trouble on social media
by Byron Lazine Jul 17
Smart home tech for agents: 6 video doorbells and their perks
There are so many video doorbells out there — Ring, Nest Hello, Arlo, Eufy, Remo+ and GateLabs, to name a few. Which one should you go for? Here's a comparison
by Brandon Doyle Jul 17
Why aren't you blogging? Now's the perfect time
Opinion
As a small business owner, having unique content and a blog that doesn’t look like everyone else’s is an advantage. It's important to stand out in a crowded field. It's affordable, too
by Teresa Boardman Jul 17
Looking for virtual team building activities? Here’s 4 ways to connect
Here are a few things we’re doing to keep our real estate teams cohesive, connected and collaborative while working virtually this summer
by Mauricio Umansky Jul 16
What your team's accountability plan should look like
A good CRM will provide you with enough true information to hold agents accountable as well as compare how your team members work
by Kathleen Black Jul 16
Remember all that fuss about VR? What happened there?
Once upon a time, virtual reality was touted as a potential game-changer for many industries. So, why didn't it take off as expected? And what potential does it still hold?
by Troy Palmquist Jul 16
5 ways to support struggling team members
While some agents might be closing deals at the same rate as last year, others might be struggling to stay afloat. As a broker or team leader, here's what you can do to help
by Erica Ramus Jul 16
Industry insights from an all-woman leadership team
Opinion
The leading ladies of Kris Lindahl Real Estate in Minnesota share their thoughts on where real estate is headed and how the industry measures up as a place for women to thrive
by Kris Lindahl Jul 16
The key to talent retention? Growing your intrapreneurs
Instead of having a revolving door of agents, fill your business with intrapreneurs who are committed to and invested in your vision. Here's how to ensure your top producers never want to leave
by Holly Priestner Jul 16
Why team leaders must master the basics of business before expanding
The key to doing team expansion right is to spend the time and resources to establish a foundation of administrative services, operations and lead generation that can scale
by Adam Hergenrother Jul 16
Today is tax day: What real estate agents need to know
After 3 months of freedom from thinking about taxes, the big day has arrived. Here's what you need to know about filing your taxes today
by Lillian Dickerson Jul 15
10 reasons real estate teams fail
Whether you're starting a team or an agent partnership, avoid these 10 mistakes. Pivot now so you're as productive and as profitable as possible
by Bernice Ross Jul 15
'There goes the neighborhood': The history of race and homeownership
Homeownership is often the single largest factor in wealth-building that creates a generational legacy. But for Black Americans, there have always been more than legal hurdles at stake for land and learning
by Lee Davenport Jul 15
5 signs it’s time to leave your team
Although it's never easy to leave a team, sometimes it's the right move. Let these 5 points be signs you should look reality in the face and take that important next step for your career
by Andrew Fortune Jul 14
Wondering how to crush 360 tours? Right this way
The popularity of 360 virtual tours has exploded this year, which is why agents need to know how they work and how to create them effectively. Here are a few tips from BoxBrownie's Peter Schravemade
by Brandon Doyle Jul 14
Pulse: How your team’s business compares to last summer
This week, we were hoping to read about the changes and shifts you've noticed in the summer of 2020 compared to last year. Instead, we heard this
by Inman Jul 14
Making sense of the headlines: How has COVID-19 impacted housing supply?
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner examines how the housing market has fared over the past 16 weeks and what to expect as we move through the year
by Matthew Gardner Jul 14
Who said what? 5 communication obstacles that can derail a transaction
From misinformation to misunderstanding, so many communication errors can occur during a real estate transaction. That's why agents need to better understand how they happen and how to prevent them
by Cara Ameer Jul 13
5 ideas to tap into for more referrals
As an agent, being the top-of-mind choice is important to the growth of your business. So, if you're looking to generate more referral-based business, here are a few places to look
by Brandon Doyle Jul 13
Protect your commission! Here's how to defend every well-deserved penny
Opinion
When it comes to the general public, many don't believe agents work hard enough for the money they charge. Here's how to convey your true worth to clients — and counter their requests to lower your commission
by John Giffen Jul 12
6 tactical steps to drive profitability in your business
Real estate provides the opportunity to grow wildly profitable businesses. Follow these tips to put yours on the path to success
by Chris Suarez Jul 11
The Real Word: HAR sets the record straight
Opinion
This week, Byron Lazine and Nicole White are joined by HAR's Matt Burrus, who clears up confusion on headline news about master bedroom terminology
by Byron Lazine Jul 10
Smart home tech for agents: Practical smart home automation ideas
When implemented properly, smart home technology can add a level of security, comfort and entertainment to a home. Here are a few ideas on how to use smart home tech today
by Brandon Doyle Jul 10
How to let your mission and vision be your North Star in uncertain times
Opinion
Use your mission and vision to focus and fuel your team during crisis and change, and you will be unstoppable on the other side
7 tips for enhancing your team's customer experience in our new normal
The best team leaders seek to find safe solutions to grow stronger and more productive by focusing on these seven vital elements to evolve and thrive
by Kathleen Black Jul 9
How to bring colleagues closer (on and off the clock) while social distancing
Directors at The Agency share how they bring their team together for fun, support and socialization — virtually and IRL
by David Parnes AND James Harris Jul 9
5 years, 5 lessons: What I've learned in real estate thus far
Although planning for the future is crucial for the growth of your business, it's equally important to take some time to pause and reflect on the lessons learned. Here's what one agent gleaned from his near five years of experience in real estate
by Dylon Baker Jul 9
Pulse: How does your team’s business compare to last summer?
This week, we're asking our readers to share their thoughts on what changed — or stayed the same — in the summer of 2020 compared to last year
by Inman Jul 8
11 rules of engagement to avoid social media trouble
Opinion
Now is not the time to pull back on social media. Exercise caution, and follow these guidelines to keep your business above potential frays
by Jay Thompson Jul 8
Sharpen your axe! 5 tips for nurturing your sphere of influence
Whether you're a newly minted agent or a seasoned pro, these tried-and-true strategies can help create and connect with your sphere of influence — even in uncertain times.
by Nick Waldner Jul 8
Photos looking dull? Here's how to take professional snaps
Property photos that look bright, inviting and clear are more important now than ever. That's why agents have to get it right. Here are a few tips from BoxBrownie's Peter Schravemade
by Brandon Doyle Jul 7
10 scripts and strategies for today's prospecting agent
With COVID-19 cases on the rise yet again, agents might be turning to their phones to prospect and relying on those calls as a main source of business. To get the most out of each call, use these scripts and tactics
by Bernice Ross Jul 7
Pulse: The right formula for a strong team in 2020
From effective communication, strong leadership and a clearly defined vision, readers chime in on what makes for a strong, productive and effective team in 2020
by Inman Jul 7
Want more leads? Widen your reach by establishing a geo-farm
By determining and dominating a geo-farm, agents can become the go-to resource in that area. Although, yes, it's a method that takes time and commitment, the long-lasting results are worth it. Here are a few factors to think about
by Brandon Doyle Jul 6
6 tips for increasing your listing's sales value today
The current situation has real estate agents scrambling for the best home improvements that can help increase the value of their properties. So, how can they do that? And how can they market properties in a post-COVID-19 world? Here are six tips
by Jona Jone Jul 6
One agent's journey from race car driver to real estate
Miami-based Coldwell Banker agent Bruno Junqueira shares how the lessons he learned in Formula One fuel his drive to succeed in real estate
by Marian McPherson Jul 6
So you're launching a new listing? Consider these 9 truths now
Amid this pandemic, you can cling to ingrained habits and tweak them to our current reality, or you can embrace the opportunity to add new skills, up your game, improve your personal branding and upgrade your inventory
by Nicole Solari Jul 5
Homeownership is the greatest kind of freedom — and it should be for all
Opinion
With the overwhelming effects of the pandemic and the racial injustices people are facing and fighting every single day, one common need is emphasized now more than ever: the American dream
by Troy Palmquist Jul 4
How this essential industry will evolve post-COVID-19
Opinion
Real estate is an essential service, and there are a number of ways we as industry professionals can navigate the new realities of our practice
The Real Word: Should we end open houses?
Opinion
More this week: A few ways agents can practice safety at open houses and the Houston Association of Realtors' decision to change the term 'master' bedroom
by Byron Lazine Jul 3
Smart home tech for agents: The niftiest smart kitchen devices today
The kitchen is one of the most frequently used (and loved) areas of a home, especially now. To make day-to-day life more convenient, here are the top smart gadgets and appliances for the kitchen
by Brandon Doyle Jul 3
Stop the name-calling! Let's fix the broken system
Opinion
Agents need to find the discrimination and exclusive institutions in the industry and start dismantling them one at a time. It's time to rebuild them to be inclusive and anti-racist. If not now — when?
by Teresa Boardman Jul 3
3 ways to keep your team engaged this summer
Encouraging more time outdoors, from group team-building activities to educational work outings, will keep your team engaged and have a positive impact on the group dynamic
by Mauricio Umansky Jul 2
Meeting new clients for the first time virtually? Nail these 3 basics
Although it was a challenge at first, now we're realizing the enormous benefits of running business in the digital space. That's why teams have to work on having the basics of virtual meetings down pat
by Kathleen Black Jul 2
Want to keep your top talent? Do these 4 things regularly
For team leaders, constantly having to replace top talent can be draining, both emotionally and financially. So, make sure you're following these four key points when striving to keep your team members productive and happy
by Kevin Kauffman Jul 2
New data shows agents are feeling optimistic moving into summer
As states reopen, and the housing industry remains a solid place for consumers to invest, data from Homesnap indicates that 2020 may finish stronger than expected
by Rachael Hite Jul 2
How to fight back against real estate cyberfraud
As with the overwhelming majority of cyberattacks, the most effective defense against real estate fraud is awareness. Here's how you can keep yourself and your clients protected
by Zack Schuler Jul 2
Keeping It Real: What's next in 2020?
What's the plan after July Fourth? Continuing to do your part and be of service to those around you
by Peter Lorimer Jul 2
Work your sphere! 3 ways to beef up your referral network
Here’s how to form an effective communication plan with your sphere of influence and consistently act on it
by Troy Palmquist Jul 2
Pulse: What's the right formula for a strong team in 2020?
This week, we're kicking off our new teams theme month by asking you, our readers, what you think makes for a strong and effective team this year
by Inman Jul 1
Want to convert listing appointments into signed listings? Here's the solution
This week, Tami Bonnell, the CEO of EXIT Realty, weighs in on ways agents can provide more value to their sellers on their next listing appointment and the 4 questions they need to ask clients
by Bernice Ross Jul 1
The closing process is painful! Someone disrupt it already
Opinion
If electronic signatures can cement a purchase agreement, why can’t they be utilized for all the other closing documents? Doing that would, if nothing else, save the trees — and our sanity
by Jay Thompson Jul 1
Get it done! 4 tips for keeping your day on track
As we begin to enter the next phase, now is a great opportunity for agents to implement good work habits to maximize their productivity and return to business with greater focus than ever
by Santiago Arana Jun 30
What agents need to know about mortgages during (and after) COVID-19
As experts and advisers, real estate agents have always played an important role for homebuyers. But it’s clear that during the coronavirus era, they have even more responsibility to educate clients on what's happening in today's market
by Salomon Chong Jun 30
Pulse: The books that should be on every agent's summer reading list
Just in case you're in the throes of planning what your summer will look like this year, here are a few books to consider adding to the season's reading list
by Inman Jun 30
5 credit myths to explain to first-time homebuyers
Before first-time homebuyers pull the trigger on buying a new home, they should understand some common misconceptions in the credit reporting industry as they go through the prequalification and preapproval process. Here's how agents can help
by Vance Kellogg Jun 30
Feeling stuck? 8 strategies for overcoming productivity hurdles today
As a real estate agent navigating business from home through the pandemic, you've likely been interrupted by at least one of these roadblocks. Here are a few common everyday hurdles and strategies to overcome them
by Stacey Soleil Jun 29
Want to generate leads? Focus on ramping up organic traffic
Investing in personalized content is an effective approach to drive traffic and convert leads at a successful rate. Here's how agents can harness the power of content marketing and saved jump searches to gain a competitive edge
by Brandon Doyle Jun 29
How Beth Benalloul went from spinning wheels to sealing deals
Corcoran Group agent and team leader Beth Benalloul explains how she went from teaching spinning classes to becoming one of NYC's top agents
by Marian McPherson Jun 29
So you want to be a mentor? Read this first
If you’re thinking about becoming a mentor, you should have a solid picture of what you’re getting yourself into before committing to working with a new agent. That agent's career depends on your leadership
by John Giffen Jun 28
What should agents post? 5 social media guidelines for 2020
A lot of agents are questioning what’s appropriate to post on social media amid the pandemic and the current protests on racial injustice. Here are a few guidelines on what to post (and what not to)
by Katie Lance Jun 27
Not like all the rest? 5 lesser known CRMs that should be on your radar
Opinion
Rich in innovation, the CRM segment of tech is popular, but there is no one-size-fits-all solution. These products might not be top-of-mind, but they are worth checking out
by Craig C. Rowe Jun 26
Smart home tech for agents: How to curate a smart bathroom
For those who want to improve the bathroom experience, there's a host of options available — from heated toilet seats to voice-activated mirrors that can read you news and give weather updates
by Brandon Doyle Jun 26
Why MLSs should treat rentals the same as for-sale listings
There has never been a better time — or a greater need — to make rentals a mandatory property class. More data on the MLS, especially during a pandemic, serves the MLS and the brokers, agents and consumers who depend on it
by Cameron Paine Jun 26
The Real Word: How divorced couples should approach finding an agent
More this week: a discussion on the pros and cons of using gamification to boost agents' productivity, and Real Trends, which adjusted its ranking system this year
by Byron Lazine Jun 26
Why the 'R' in CRM is so important right now
During an Inman Town Hall session Thursday, brokers shared tips for agents on how to best position themselves to succeed this summer
by Patrick Kearns Jun 25
5 tips for building a strong team that'll last
Opinion
To ensure you hire the right people and keep them, heed these tips
Why now is the time to implement a structured sales process
An unexpected change in the world shouldn't turn your business upside down. Here's how staying organized and having a structured sales process can help push your business forward, especially right now
by Kathleen Black Jun 25
3 ways to make this summer a productive one
Summer might look a little different this year, but that doesn't mean teams shouldn't ready themselves for high volumes of business. Here's how to stay productive this season, while making sure to carve out some time for rest and relaxation
by Mauricio Umansky Jun 25
12 action items for finishing the year strong post-lockdown
Although we're about to ease into a summer of uncertainty, agents still have an opportunity to take advantage of the months ahead and rev up their business — and they can start by tackling these 12 strategies
by Jeff Glover Jun 25
4 tips for helping your business thrive through tough times
Entrepreneurs and industry leaders give their take on what real estate agents should be doing now to thrive through these tough times
by Pat Hiban Jun 24
Stop letting strangers into your listings! A call to end open houses
Opinion
The attack on Keller Williams agent Lenora Farrington is yet another poignant reminder of why we as an industry need to stop holding open houses immediately
by Jay Thompson Jun 24
7 steps to defusing tense arguments with clients
As an agent, what happens if you find yourself in a heated, angry situation with a client? Do you a have strategy in place to positively resolve disputes? If the answer is no, read on for a few pointers and scripts to use
by Bernice Ross Jun 24
Pulse: What book should be on every agent's summer reading list?
This week, we're asking you to share some of your favorite real estate reads — something you find yourself picking up and thumbing through over and over, while learning a new skill every time
by Inman Jun 24
How is COVID-19 affecting new construction?
To understand the state of the housing market, economists often turn to stats on new residential construction for indicators on where the market may be headed. Here's what the data says
by Lindsey Hood Jun 24
Will city-dwelling homeowners relocate after the pandemic?
Will the pandemic accelerate urbanization or lead to a reversal of the trend? With the country taking its first tentative steps out of quarantine, experts on both sides can point to facts backing up their theory
by Luke Babich Jun 23
6 ways to set buyer and seller expectations for today's housing realities
Although it's hard to know how long this pandemic will last, one thing seems certain — the drive to find the ideal home remains a priority. That's why it's important to let buyers and sellers know what to expect. Here's how
by Cara Ameer Jun 23
Pulse: The team building ideas motivating readers this summer
Last week, we asked what team building activities readers participated in that boosted motivation and renewed excitement for work. Here’s what you had to say
by Inman Jun 23
How to balance work and family during this unusual summer
Summer isn't canceled — learn how to connect with family while working from home this year
by Rachael Hite Jun 22
Habits, routines and rituals: 8 steps to being more productive
Having trouble developing successful and effective habits, routines and rituals that stick? Here are eight steps you can take toward that goal
by Teresa Mack Jun 22
6 tips for making sure prospects find you online
To the thousands of people searching the internet for information on neighborhoods, properties and agents, your online presence is your first impression and your best chance to impress. Here are some ideas to take it to the next level
by Brandon Doyle Jun 22
A simple way to double your agents' production this summer
Thriving in a shifting market is all about making adjustments. Here's how one Utah-based real estate group doubled production by adopting gamification — yes, in the midst of this pandemic
by Brandon Doyle Jun 21
What agents should know about specializing in foreclosures
Every town has foreclosed properties and lenders who want to get rid of them fast, especially during a recession. There’s an opportunity for agents who have the right temperament and want a high volume to serve local or regional banks. Here’s what you should know before pursuing foreclosures
by Nicole Solari Jun 20
The Real Word: How the iBuyer business model is evolving
More this week: changing markets around big cities and a gift card project that supports local business and the community
by Byron Lazine Jun 19
Smart home tech for agents: Which smart switch is right for you?
Controlling the lights in a home through a tried-and-true voice assistant or a smartphone app is not only helpful, but also incredibly convenient. Here's what homeowners should look for when weighing their options
by Brandon Doyle Jun 19
Want a highly effective team? Adopt these 3 habits
Prosperity comes from developing personal effectiveness and nurturing healthy relationships with team members
by David Parnes AND James Harris Jun 18
4 things we learned from our most beneficial team training
Pandemic or not, there are always going to be opportunities in the marketplace, so it's important to know how to find and identify them. Here's what one team learned during a training course on winning in today's market
by Kevin Kauffman Jun 18
Our house isn’t someone’s deal — stop texting and calling
Opinion
People's homes are more than just pieces of real estate — they're sanctuaries, especially now. That's why agents need to ease up on sleazy and pushy marketing tactics during this difficult time and be more thoughtful instead
by Teresa Boardman Jun 18
How to keep your team motivated while working from home this summer
It’s important, now more than ever, that you optimize your business and life, and stay focused on what you can control during these trying times
by Kathleen Black Jun 18
How to step up your listing video game in 2020
Now that agents are relying more and more on property videos, what can they do to step up their game and boost their production value? Drew Appolonia, video manager with BorrowLenses, answers our most pressing shooting and editing questions
by Brandon Doyle Jun 18
10 agents from all across the globe talk about getting back on track
From Australia and Indonesia to South Africa and Thailand, real estate leaders shared the impact COVID-19 has had on their market and what opening back up has looked like
by Patrick Kearns Jun 18
Pulse: What team building ideas have motivated you this summer?
This week, we'd like to know what team building activities you've either hosted or participated in that boosted motivation and renewed your excitement for work
by Inman Jun 17
7 emerging real estate trends in the new normal
As an agent, you currently have a unique opportunity to reinvent yourself and create the business you want in the 'new normal.' Use these seven trends and action steps to guide your decision-making
by Bernice Ross Jun 17
Stop avoiding this document! It's critical to your business
Of the piles of documents that broker-owners have to deal with, the profit and loss statement is arguably one of the most important. It's also often glossed over. Here's why you need to pay attention to your P&L — and what you can learn from it
by Kevin Woody Jun 17
Pulse: How leaders have stepped up in the past few months
This week, our readers tell us the different ways their leaders have provided comfort, support and motivation during this time of uncertainty and hardship
by Inman Jun 16
Take the lead! 8 lead generation strategies to focus on now
If you've lost some of that drive you started 2020 with, it's time to start back up and try some new things. Here are eight lead generation ideas that can help you through today's COVID-19 situation
by Alana Gaddis Jun 16
Agent/broker perspective: How can brokers reassure anxious agents?
Opinion
What should brokers tell agents who want to go back to work but have concerns about safety as the country reopens?
by Anthony Askowitz Jun 16
Want to get the most out of your CRM? Do this
This methodology is not a one-size-fits-all segmentation outline. Part of building a database is making it personal for you. However, it's a good place to start
by Brandon Doyle Jun 15
Stop the distractions! 7 ways to be more productive on the daily
As the country reopens and we get busier, it's important that we set boundaries and stick to a daily routine. Here are several ways we can stay on task in a world full of distractions
by Missy Yost Jun 15
Lesson Learned: Focus on quality over quantity
Iconic Atlanta broker Lisa Robinson of Engel & Völkers has built her reputation on the depth of her professional relationships
What you should know about fair housing
Agents have to work to protect people from discriminatory practices and educate other professionals on the laws we have in place. So, here's what you need to know about discrimination in the industry — plus the fair housing laws that prohibit it
by John Giffen Jun 14
9 tips for making online leads 'stick' with you
It’s common for prospective clients to contact multiple agents when they need help. So, why would they pick you when there are so many other options to choose from? Here are nine tips to help you hold on to those precious online leads
by Andrew Fortune Jun 13
The Real Word: What changes can be implemented in the industry?
Opinion
More this week: a discussion on the future of office space and some insight into why your marketing should look different right now
by Byron Lazine Jun 12
Green is the new black: 3 green living misconceptions debunked
Opinion
As we move to a healthier and more conscious way of life, our homes will, too. Here's how making eco-conscious choices will come into play for consumers in a post-COVID-19 world — plus, a few myths debunked
Smart home tech for agents: Comparing Ring and Nest video doorbells
Opinion
For homeowners wanting more protection and screening of visitors, video doorbells bring a lot of important features to the table. So, when pitting Ring and Nest against each other, which one is the better smart video doorbell?
by Brandon Doyle Jun 12
Want to grow your team? Shrink it first
Letting a team member go is one of the hardest decisions a leader has to make, but it's also a critical step for your business. Consider these 3 mind blocks that may be stopping you from making the right call
by Andi Cummings Jun 11
How to make your business more efficient with a CRM
Use this time to do the foundational administrative work that agents can never get around to — like implementing a customer relationship management system
by Kathleen Black Jun 11
How to find business when it's not coming to you
Now is the time to take charge and remind yourself that there are still opportunities in today's world. Be proactive, resilient and willing to seek out opportunities even when they're not exactly knocking on your door. Here's how
by Ron Wynn Jun 11
This is the civil rights fight of this generation — speak up
Opinion
The real estate industry has regrettably played a role in the systemic repression of minorities, and for too long, homeownership has been denied to Black Americans. Now's not the time to be neutral about racial injustice
by John Graff Jun 11
Dear Marketing Mastermind: Should I talk to my sphere about difficult topics?
Automated marketing won’t be enough to preserve your reputation as social change and messaging comes to the forefront — so it’s time to get clear on your values and be authentic
Don't let uninvited guests derail a productive Zoom meeting! Ramp up security
Zoom allows real estate professionals to maintain much of their business efforts, from farming to showings and closings, which is why, despite security concerns, Zoom still reigns supreme as videoconferencing tool of choice. Here are a few extras to consider for secure meetings
by Aaron Stelle Jun 10
Helping buyers? Learn about down payment assistance
Lack of a down payment is the main obstacle stopping first-time buyers from purchasing a home. As an agent, here's how you can put down payment assistance programs to work in your business — and help buyers fulfill their dream of becoming homeowners
by Bernice Ross Jun 10
Pulse: Have your leaders stepped up in the past few months?
This week, we're asking you: How did your leaders provide comfort, direction, support and even inspiration during this time of uncertainty and hardship?
by Inman Jun 10
Pulse: How you're prioritizing your 2020 goals now
Last week, we asked you how you're shifting and readjusting your goals for the year, in light of everything that's happened in 2020. Here's what you had to say
by Inman Jun 9
What will real estate tech look like a year from now?
During the pandemic, technology was (and still is) at the heart of every real estate agent's business. But after the world reopens, how long will its impact last? A few agents weigh in
by Kari Klaus Jun 9
Learn to love your CRM: 11 simple daily tasks to master
Opinion
Robert Reffkin mentioned at Inman Connect Now that only 20% of agents use a CRM in a meaningful way. From lack of time to feature bloat, adoption is a challenge, but one new work habit each day can help
by Craig C. Rowe Jun 9
Former Daniel Gale Sotheby's SVP launches COVID-19 business strategy course
Marion Weiler's new four-part course covers everything agents need to know about business strategy in a post-pandemic world
by Marian McPherson Jun 8
How COVID-19 has shaped the push for remote online notarizations
Opinion
As social distancing remains a part of how real estate transactions are conducted, new concepts in remote notarization are being offered for consideration at a near-weekly rate
by Steve Ozonian Jun 8
Your CRM is the lifeblood of your business — so nurture it
Clients want to work with people they trust — which is where the CRM comes in. A properly organized, categorized and cultivated database can help you not only manage, but also strengthen client relationships. Here's why
by Brandon Doyle Jun 8
Lesson Learned: Trust your instincts
As a luxury collection specialist at Engel & Völkers, Leah Robinson-Christian uses her experience, expertise, and strong people skills to offer a higher level of client service while growing her business
A superior virtual tour will answer these 10 questions
Answering these questions live will give your prospective buyers the best virtual tour experience
by Nicole Solari Jun 8
You've got 7 seconds to sell — here's how to maximize your listing
Even with COVID-19 restrictions, buyers still want to visit homes in person. They are, however, using online pictures, marketing and 3D tours to dramatically shortlist the homes they will actually visit. Here's how to make your listing stand out
by Carl Medford Jun 7
Brad Inman: 'It is hard to imagine heaven while living through hell'
Opinion
During his opening remarks Tuesday at Connect Now, Brad Inman called for a new approach on the current strife real estate agents face and how the industry can make a difference
by Brad Inman Jun 5
The Real Word: Should agents worry about Offerpad’s new service?
Opinion
More this week: why buyers should have representation with new construction and The Broke Agent’s winning meme templates
by Byron Lazine Jun 5
Homesnap's Mazur: It's time for agents to go all in
In multiple talk tracks at Tech Connect, leaders in sales, fintech and proptech all agreed on one thing: The COVID-19 pandemic has totally changed how people market, sell and buy real estate
by Craig C. Rowe Jun 4
4 onboarding tips for managing a successful team
A part of running a successful real estate team is onboarding new agents. Putting together an effective onboarding program can increase productivity and establish great habits and work ethic from the get-go. Here are 4 tips
by David Parnes AND James Harris Jun 4
It's time to break your silence on racial injustice
Opinion
A Detroit-based agent shares why it's time to stop holding your tongue on racial injustice, plus some resources to better educate yourself
by Jeff Glover Jun 4
Tips for finding happiness while working in real estate
Coach and team leader Katie Clancy said agents can find happiness — even if they haven't quite done so yet
by Jim Dalrymple II Jun 3
Pulse: How are you prioritizing your goals in 2020 now?
We want to know from you, our readers: How are you responding and reacting to the issues we're facing in 2020? How are you shifting, readjusting and prioritizing your goals? 
by Inman Jun 3
9 ways to turn a 'no' into a 'yes'
Opinion
Real estate is a problem-solving business. As an agent, being able to turn a 'no' into a 'yes' is a crucial skill to have under your belt. Here are 9 ways to do it
by Bernice Ross Jun 3
How collaborating on listings benefits agents and sellers
When agents join forces to list a property, clients get the benefit of multiple agents — their knowledge, Rolodex, market experience and more. Here are a few more reasons to open yourself up to the possibility of collaborating with another agent
by Santiago Arana Jun 3
Agents say they're busy amid pandemic, but challenges linger
Buyers and sellers appear to be returning to the market in many parts of the U.S., but inventory issues continue to plague many areas as well
by Jim Dalrymple II Jun 2
Why Aaron Kirman walked away from $400M in inventory
A number of real estate leaders urged agents to use the COVID-19 pandemic to reevaluate their current brokerage situation at Connect Now
by Patrick Kearns Jun 2
Want to keep your online profiles on point? Here are 5 tips
What people see when they Google you matters, especially when it comes to old and outdated profiles. Controlling your online presence is tricky, but doable. Just have a little patience, and follow these five tips
by Andrew Fortune Jun 2
Should you change brokerages during the pandemic?
Opinion
It's a great time to think about making a change, but to make a meaningless change would be a terrible mistake
by Teresa Mack Jun 2
5 challenges sellers are facing and how to overcome them
Although it may be difficult to find a buyer with an ideal situation these days, there are a few things you can do to cut through the uncertainty and make the homeselling process as productive and seamless as possible
by Cara Ameer Jun 1
Growing fast? Here's what this indie brokerage learned when exploring franchise options
Opinion
While navigating meetings with countless brands, from long-established companies to newly minted disruptors, this indie brokerage learned a few lessons about growth — and a thing or two about its own values
by Stacie Staub Jun 1
Lesson Learned: You are in the people business
As founder and CEO of Minnesota’s Realty Group, Long Doan has overcome overwhelming obstacles to realize the American dream — and share it with others
Why buyer representation is critical for new construction
It can happen to any agent: Your buyers visit a new construction site without you, and you lose out on the commission. Here's how to avoid that and make sure you get paid
by John Giffen May 31
10 common staging mistakes that could hurt your listing
Staging can make your life — and your sellers' and buyers' experiences — infinitely more rewarding, if you approach it right
by Nicole Solari May 30
Why I recommend Credit Karma to my clients
Opinion
By understanding what Credit Karma does and how it works, you'll put yourself in a better position as an agent to help potential buyers improve their credit score
by Bill Gassett May 29
Smart home tech for agents: How does Ecobee fare against Nest?
Opinion
Although lacking brand awareness, Ecobee is a smart thermostat that readily competes with Nest. Here's what it does and how it works, plus a few perks to consider
by Brandon Doyle May 29
The Real Word: Will virtual buying stick around post-lockdown?
Plus, the outdoor home features that capture homebuyers' attention and why they matter, now more than ever
by Byron Lazine May 29
All Inman content related to running your business in this unprecedented time
Here's how to keep your business moving as the situation shifts
by Inman May 29
Need to reset? Here are 4 tips for starting fresh after lockdown
Now that shelter-in-place measures are easing up, it's time to rethink the unhealthy habits we picked up while in quarantine. Here are four things to implement for an effective work routine and life after lockdown
by Ryan Rodenbeck May 28
What will stay, and what will go post-lockdown?
Opinion
During quarantine, most real estate professionals had to learn new skills and adopt some major changes. But when it's all behind us, what tools, habits and concepts are we going to keep forever, and which ones are we going to forget?
by Brian Walker May 28
Pulse: What are you learning this conference season?
With highly anticipated events going digital this year, we're asking our readers to share some strategies and lessons they've been learning virtually during conference season
by Inman May 28
7 reasons real estate agents should work with investors
Opinion
Typically, agents are at a loss as to how they should work with investors or if they should even do so at all. But by using the right rules of engagement, agents can boost their income and grow their business. Here are a few perks of working with investors
by Gary Wilson May 28
How can your team thrive through uncertainty? Focus on this equation
Opinion
Many people have a tendency to go straight into survival mode when crisis hits, but Kathleen Black is here to help you thrive, rather than survive, in uncertainty
by Kathleen Black May 28
How to grow your Instagram audience as a team
Mauricio Umansky shares how his team grew The Agency’s Instagram account to be one of the most-followed residential real estate accounts in the world
by Mauricio Umansky May 28
Your profiles matter! Take time to perfect them
Opinion
Now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate toward
by Jay Thompson May 27
How to move from rejection to creating superstar habits
Jia Jiang, author of a bestselling book on overcoming fear of rejection, shares his new research about fostering motivation and building productive habits that stick. Here's how agents can create consistent prospecting habits that result in increased sales
by Bernice Ross May 27
Pulse: The early career lessons that are helping readers now
This week, our readers share the values, principles and ideas they learned when they were first starting out and finding their footing in the industry
by Inman May 27
5 steps for generating referrals without asking
Stacey Brown Randall’s unique no-ask approach to generating referrals helps agents more than triple their annual referrals
by Pat Hiban May 27
Lesson Learned: Operate from the client’s perspective
Now more than ever, NYC real estate broker Tania Isacoff Friedland keeps the focus on client needs to provide the best possible service
Home staging can be done virtually — here's how
Opinion
Just because in-person interactions are limited doesn't mean that agents can't help clients take advantage of services like staging. This is how homeowners can complete the process virtually, step by step
by Jennie Norris May 25
How to handle client objections during the pandemic
Opinion
The types of objections we're hearing now are going to be with us for a while and may just become our new normal, so we need to be able to ease clients' fears
by Missy Yost May 24
Stop! 7 things you shouldn't do on listing appointments
Opinion
Selling yourself is a little bit like dating. You have to make a great first impression. So, here are a few things to keep in mind if you want to impress your clients from the get-go and make them feel like you're the perfect fit for their needs
by Ron Wynn May 23
Thinking of reopening your brokerage? Ask yourself these questions first
Opinion
As COVID-19 restrictions loosen up, business owners are faced with a few ethical dilemmas. As a broker-owner, when should you allow real estate transactions to take place? Here are a few soul-searching questions to ask yourself
by Erica Ramus May 22
How to protect yourself as a first-time landlord
Opinion
Real estate investing is a competitive and risky game. Although you can't control when a global health crisis strikes, as an aspiring investor, you can protect yourself by adopting these necessary strategies and techniques
by Anna Johansson May 22
The Real Word: Investing in real estate during a pandemic
Opinion
Also this week: SoftBank's record loss and a few basic ways to do listing videos right
by Byron Lazine May 22
Why your mental health matters, especially during COVID-19
Opinion
With the coronavirus pandemic turning the world onto its head, it's no surprise that a lot of people are experiencing irritability, depression, anxiety and stress. That's why it's important to pay attention to your feelings and your window of tolerance now
by Nicole Lopez May 21
How I upped my tech game and created my own 'Zoom room'
Opinion
In today's COVID-19 reality, videoconferencing has become the best alternative to in-person communication. And although virtual meetings are inherently a different experience, there are a few things you can do to look your best and appear as professional as possible
by Teresa Boardman May 21
How to help clients keep kids safe during the summer of COVID-19
Opinion
With summer inching closer and the season's activities being canceled, kids are experiencing a lot more unstructured time, and parents today are more distracted than ever. Here are some child safety tips agents can send to their SOI
by Troy Palmquist May 21
How to diversify your team's income
Opinion
Creating multiple revenue streams can not only help agents weather today's financially stressful climate, but also grow their personal net worth. Here are four rules to diversifying your team's income
by Kevin Kauffman May 21
How to host a property tour on social media as a team
Conducting live tours on social media as a team can be a great way to reach a wide audience and have some fun along the way. Here's how one LA-based agency hosts weekly progressive Instagram open houses, plus a few helpful tips
by James Harris AND David Parnes May 21
Think we're headed into a buyer's market? Guess again
Four agents in Chicago, St. Louis and Dallas share how they're helping homebuyers navigate a seller's market marred by economic fear and the coronavirus
by Marian McPherson May 20
Pulse: What early career lessons are helping you now?
Opinion
This week, we're asking you, our readers, to share a key career principle you learned when you were starting out and how it's helpful in today's world
by Inman May 20
Here's how to help jump-start your local economy
Opinion
The COVID-19 outbreak has taken a toll on many businesses nationwide. As a real estate agent, here are a few ideas for using your wealth of knowledge and expertise to help local business owners weather the storm
by Bernice Ross May 20
How to cope with fear, uncertainty and doubt 
A little FUD is healthy, it’s when it becomes all-consuming that you have a problem
by Jay Thompson May 20
Here's a simple approach to making listing videos
Opinion
Getting started with video can be daunting. Your next listing can shine on camera, all you need is a smartphone, a few apps and a couple hours, from start to finish
by Craig C. Rowe May 19
Agent/broker perspective: Is now the right time to acquire a competitor?
Opinion
In today's shaky economy, when things are still up in the air, should real estate companies plan for expansion through acquisitions?
by Anthony Askowitz May 19
How to identify and avoid internet scams during COVID-19
COVID-19 brought about a set of new obstacles to industry professionals, including an increased risk of cybercrime. So what can real estate agents do to avoid falling victim to internet scammers?
by Justin Stutz May 19
Pulse: The positive things you will remember post-pandemic
Opinion
Last week, we asked you to share the good things you'll likely remember after the worst is behind us. Here's what you had to say
by Inman May 19
5 critical steps to maximize your listing's sales potential
Opinion
This year brought significant changes in the way homes are bought and sold. To accommodate this new reality, sellers need to be prepared — and agents need to provide the necessary coaching. Here are five important steps
by Carl Medford May 18
Tales from the field: What I learned from Coldwell Banker's leadership
An assistant manager at Coldwell Banker shares how her office adapted to the coronavirus throughout March and the important leadership lessons she's learned since then
by Alison Wisnom May 18
Lesson Learned: Choose the right team
They say you are known by the company you keep. Find out how this Arizona broker leverages partnerships to do more, whatever the market brings her way
How to get your house-hunting clients to sign a buyer-broker agreement
A signed buyer representation agreement solidifies the partnership between you and your client, while protecting them during the buying process
by John Giffen May 17
How to stand out during (and long after) this pandemic
Here’s how agents are seizing the opportunity provided by change to grow and thrive
3 ways to give back right now
Opinion
From in-kind and financial contributions to your community to moral and career support to your team, now's the time that should be defined by giving. Here's how to lend a helping hand
by Santiago Arana May 15
How to adapt your marketing to be sensitive
Opinion
On any given day, consumers receive a barrage of marketing messages. So, how can you make sure that you stand out while staying authentic, helpful and empathetic to today's problems? One Lake Tahoe agent shares her success story
by Amie Quirarte May 15
The Real Word: Are agents losing out to banker greed?
More this week: Should Airbnb owners sell or wait for travel to pick back up?
by Byron Lazine May 15
3 tips for taking care of business virtually as a team
Be fully prepared to support your clients virtually, guide them through each step comfortably and answer all questions before signing on the dotted line
by Mauricio Umansky May 14
How to tailor your messaging to the people who matter most
When it comes to your team, providing clear direction on how to communicate and who to reach out to is crucial to driving business forward now. Here's how to strengthen interactions with these four main contact groups
by Kathleen Black May 14
What's important now? 5 takeaways from COVID-19
Opinion
As we move through the COVID-19 pandemic, certain realities, values and lessons have come to light. With the world changing the way it has, how do you answer the question, 'What's important now?'
by Kevin Woody May 14
How to lead your team through recovery
As the embers of the fires of crisis continue to glow, the best leaders are already in the process of rebuilding to be bigger and better to weather the storms of tomorrow
by Chris Pollinger May 14
Keeping It Real: Preparing for a post-COVID-19 market
Opinion
Fear might be trying to grab the wheel, but if you let service and optimism drive, you’ll get there
by Peter Lorimer May 14
Stop, take a breath, and keep fear of change at bay
Opinion
When it comes to industry shifts, announcements and nonpandemic headlines, don't overreact and jump to conclusions. Instead, focus on understanding what today’s and tomorrow’s consumers demand
by Jay Thompson May 13
Pulse: What positive things will you remember post-pandemic?
Today, we're opting to see the glass half-full. What positivity can you draw from this that you'll likely remember long after the worst is behind us?
by Inman May 13
What can agents do to seize more market share now?
Opinion
As stay-at-home orders are slowly being lifted, what action steps will you take to increase your market share? Prepare for ‘go time’ by implementing these eight strategies now
by Bernice Ross May 13
How can agents collaborate in the time of coronavirus?
Opinion
A group of agents took their support group to Zoom during coronavirus to provide an opportunity to connect with one another in an uncertain time
by Amie Quirarte May 13
Dear Marketing Mastermind: What can I do right now to boost my business?
Opinion
Forget long-term solutions and wait-and-see options. Here's what agents and brokers can do right now to feel better about their businesses
Pulse: The most beneficial training readers received in the past month
Last week, we asked you to share an educational tool that you’ve benefited from over the past few months — whether it's an online training course, certification or a webinar. Here's what you had to say
by Inman May 12
What does the luxury home auction market look like now? Laura Brady weighs in
As the CEO of an international luxury real estate auction firm, Laura Brady has her finger on the pulse of the industry. In this podcast, she shares how the market is shifting and adjusting today — plus the ins and outs of the auction process
by Byron Lazine May 11
How active listening can make you a great leader
Opinion
Great leadership isn't just about knowing what to do and how to do it. There's also another important factor in the mix — practicing active listening
by George Mantor May 11
5 ways to grow a close-knit community today
Opinion
How can you thrive in today's world? By building community. This means showing up time and time again to help, educate and offer value to the connections you cultivate and the people you bring together
by Mike McGowan May 11
8 tips for virtually prepping a home for sale
Today, a lot of buyers are making decisions from afar, and sellers need to step up their game when it comes to prepping their homes for sale. How can agents help virtually?
by Cara Ameer May 10
Tales from the field: Becoming a community leader
Opinion
A luxury real estate agent shares how her company's emergency relief Facebook page helped people connect and band together in a time of need
by Amie Quirarte May 9
Web app Quigler offers a new level of deal transparency
Opinion
Quigler uses state law and NAR Code of Ethics deal practices to manage real estate transactions and buyer and seller communications. But is it a guarantee of regulatory perfection?
by Craig C. Rowe May 8
3 showing ideas for today (open houses need not apply)
LA-based The Agency is using these three initiatives to show homes in today's environment — and they're all a major departure from ordinary showing
by James Harris AND David Parnes May 7
Are your business cards bad? 8 design mistakes to avoid
Opinion
Sticking to the basics and communicating a simple, straightforward message can never be wrong
by Alison Wisnom May 7
Clothes the deal: How to dress to impress in this new normal
Whether you're preparing for a Zoom meeting or a transition back to the office when stay-at-home orders lift, knowing how to dress the part might be the key to closing the deal
by Troy Palmquist May 7
How to lead your team with confidence through change
Opinion
Whenever there's a bump in the road, teams members look up to their leaders for assurance. Provide support by being the calm voice of reason, taking initiative and aligning your plans with your desired outcome
by Kathleen Black May 7
The Real Word: What agents should (and shouldn't) be doing right now
Plus, a discussion about Opendoor's return to contact-free selling and an MTV 'Cribs'-style listing video worth praising
by Byron Lazine May 7
Why your customer service matters most now
Opinion
In today's world, what is the best strategy for moving forward? The answer might be less about adopting new tech, and more about focusing on individualized service and a stellar client experience
by Teresa Boardman May 7
What buyers are up against in today's world
Opinion
Entering the homebuying space has certainly opened my eyes, maybe my experiences can help you be a better agent
by Jay Thompson May 6
5 steps to organizing your database
Shelter-in-place orders are slowly beginning to lift across the country, which means more in-person business with clients in the near future. That’s why it’s a good idea to organize your database now. Here's how
by Leslie DeLuca May 6
Pulse: What’s the most beneficial training you’ve received in the past month?
This week, we want to know: What are you glad you learned in the past month or so? Whether it's in-house team training, a skill honed or a new certification, what's helping you move your business along?
by Inman May 6
What's next? C.A.R.'s VP addresses agent concerns
Agents are hungry to know what's going to happen to their businesses and the industry as a whole. Leslie Appleton-Young, the vice president of the California Association of Realtors, shares a real-world, data-driven snapshot into today's realities
by Bernice Ross May 6
W+R Studios announces new virtual product Cloud CMA Live
A new version of the popular CMA creation tool integrates with video conference platforms for coronavirus-compliant listing presentations. There's also live markup and built-in objection handling
by Craig C. Rowe May 5
Lesson Learned: Don’t be an undercover agent
Find out how D.C.-area real estate agent Kaye Placeres makes herself top-of-mind with buyers and sellers — then stays there long after the closing
Pulse: How our readers are preparing for reopening
Last week, we asked you to tell us how you're preparing for when the country reopens, now that COVID-19 restrictions are slowly being lifted. Here's what you shared
by Inman May 5
Want to propel your brokerage forward? Follow these 6 steps
Opinion
At this point, brokerages should be planning to re-enter the market when COVID-19 restrictions lift. Here's how one brokerage is rolling up its sleeves and building momentum
by Teresa Mack May 5
How these agents are getting listing videos right
Every house has a different story to tell. How do you make sure you're representing it well through video? Here are a few examples of different video styles and what makes them stand out
by Troy Palmquist May 4
Returning to the office? Here's how to transition the brokerage smoothly
As businesses across the country brace themselves to return back to the workplace, it's important to prepare properly. This list of must-do's from office-planning experts can help
9 tips for navigating your business in a changing economy
How do agents effectively operate their businesses moving into this summer and fall? The answer is simple: Know your value
by John Giffen May 3
Stop already! 12 things agents shouldn’t be doing right now
Opinion
This unique moment is a time to rise up and be better, so start by doing better
by Nicole Solari May 2
The Real Word: Realogy's crumbling $400M deal
Plus, a few ways homebuyers might benefit from this health care crisis and what it means for real estate agents
by Byron Lazine May 1
Real estate as a sport: 4 lessons we can learn from athletes
Just like in sports, working in real estate requires constant practice and collaboration, especially in times of hardship. So, here's a thing or two agents can learn from professional athletes
by Geoff Bray May 1
4 tech tools agents need now
Opinion
Missed this fun, fast Inman Town Hall session about what tech is hot and effective now? Here's a quick recap of the tools
by Craig C. Rowe Apr 30
Keller Williams launches industrywide, 4-week education course
BOLD Pivot is a re-engineered, digitized version of the company's BOLD coaching course, which is offered through its KW MAPS Coaching platform
by Patrick Kearns Apr 30
5 ways your team can set itself up for post-pandemic success
Consider this time at home the perfect opportunity to audit your business and set positive plans in motion for the future
by Mauricio Umansky Apr 30
Want to ramp up new business? Leverage these digital platforms
As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic
by Elisha Israel Apr 30
How can you serve your clients now? Focus on safety, not sales
The ability to handle most things virtually is the perk of living in today's world. Here's how you can serve and connect with clients while protecting their safety amid COVID-19
by Aaron Stelle Apr 30
Should we adjust our ad spend? Team advertising strategies to consider now
Teams that choose to adapt to the unique needs of a crisis market will find many opportunities to stay top-of-mind with prospects while nurturing leads. Here are a few ad spend strategies to consider
by Kathleen Black Apr 30
Preparing for post-pandemic business? Here are 8 tips to help
Although the coronavirus might be a top stressor right now, it doesn't have to take a toll on your productivity. Here are a few things you can do now to hit the ground running post-quarantine
by Sharron St. John Apr 29
Pulse: How are you preparing for reopening?
This week, we’re asking you, our readers: What are you doing now to prepare for when stay-at-home orders lift — whether that's next week or months from now?
by Inman Apr 29
How to determine prices in a post-COVID-19 market
To accurately measure how your market is shifting, here are some strategies on pricing properties in a post-COVID-19 market, plus a few scripts to help you discuss changing prices with your clients
by Bernice Ross Apr 29
Why being busy isn't the answer
In spending so much time at home, some people might be feeling the pressure to be productive and to do more. However, a constant state of busyness is not the only route to success and even more importantly, to fulfillment in life. Here's why
by Jay Thompson Apr 29
How to shift your social media content during COVID-19
Opinion
What you share on social media now will affect how you are positioned once we get through this health crisis
by Italina Kirknis Apr 29
What will homebuyers want post COVID-19? Here are a few trends to expect
The post-COVID-19 era will likely bring a slew of changes to the kinds of properties, features, amenities and locations homebuyers will look for. Here are a few trends to expect
by Cara Ameer Apr 28
Pulse: What's first for readers' businesses post-isolation
Last week, we asked you, our readers, to share the first step you'll take for your business once isolation is over. Here's what you had to say
by Inman Apr 28
3 ways COVID-19 may benefit homebuyers in 2020
Even chaotic times can bring some positive lessons to learn from. Here's how COVID-19 might change the real estate industry and how homebuyers can benefit from the situation
by Andrew Fortune Apr 27
Moving during a pandemic? Here's one agent's personal story
Opinion
As a real estate agent, True Cross frequently helps clients deal with moving issues. This time, however, she was making the move, in the middle of the coronavirus crisis in LA. Here's her story, plus a few tips she learned to help ease the stress of a future move
by True Cross Apr 27
10 video tour mistakes that can get you into trouble
When operating in crisis mode, it's easy for agents to forget the basics, gloss over certain policies and unintentionally make misleading statements. Here are some video tour mistakes to avoid if you want to stay out of legal trouble
by Lee Davenport Apr 27
How to advise clients on upping their curb appeal
Sometimes, clients need a little nudge to truly understand the value of a home's curb appeal. It might take a little persuasion, but here's how to encourage your clients to give their homes a face-lift
by Nicole Solari Apr 26