Are you a leader? Here's how to bring out the best in your people
By fostering an environment that allows everyone to be their best selves — staffers who genuinely want to do meaningful work, combined with happy agents who have what they need to succeed — you’ll create a win-win situation. Here's why
by Marion Weiler Jan 14
4 positive changes 2020 brought to teams
Despite the uncertainty, seek out ways to cultivate daily gratitude for those things that are going right in your life — both big and small. As a team, here are all the good things we can be thankful for
by Kathleen Black Jan 14
New year, new look: How to revamp spaces for a fresh start in 2021
Follow these 10 tips to revamp and declutter your interiors — and your listings — to maximize and lighten up spaces
by Antoinette Fargo Jan 14
3 tips for maximizing your team's virtual open house efforts
Start by strategizing promotional campaigns for your listings, work as a team to host progressive virtual open houses, and extend your livestreams by reposting on social media so that viewers can watch over and over again
by James Harris AND David Parnes Jan 14
5 luxury kitchen design trends to look out for in 2021
As we continue to live and work through the pandemic, there is more focus than ever on the home kitchen. Here are the trends that will offer luxury homeowners an elevated experience
by Santiago Arana Jan 13
How to price a listing in a red-hot seller's market
Opinion
Basing your price on comparable sales is usually a solid strategy. But what happens when you try to sell your own house in a red-hot seller's market with a broad range of comps? Here's one real estate pro's experience
by Bernice Ross Jan 13
Pulse: Share a story about when an agent has helped you
When was the last time another agent supported you, offered advice or helped you in a major way? Show your appreciation to your fellow industry professionals!
by Inman Jan 13
Stay above the fray: 3 ways to raise the bar in real estate
Opinion
To help consumers, you must first be a good neighbor
by Rachael Hite Jan 13
It's not NAR's responsibility to discipline Capitol-storming Realtors
Opinion
Punishing those involved in the Capitol riots falls on the courts, the state departments of licensing and individual brokers, should they choose to
by Jay Thompson Jan 12
Will these pandemic trends continue into 2021?
Opinion
2020 took some existing residential real estate trends and threw gasoline on them. This year, will we go back to the status quo or enter a new normal? Take a look at these trends, and decide
by Kris Lindahl Jan 12
10 new build contract questions every agent should ask
There are many facets to consider when working with buyers who want to go the new construction route, especially with COVID, tariffs and uncertainty at play. These questions tackle some major issues clients could face
by Andrew Bearden Jan 12
Pulse: What our readers are looking forward to in 2021
Last week, we asked you to share what you're looking forward to the most in 2021. From hugs and traveling to an increase in inventory, here are all the things you're hopeful for this year
by Inman Jan 12
30 inspirational quotes to keep you motivated
Tired of seeing the same old cliches and #QOTD in your feed? Here are some words of wisdom and inspiration to provide new food for thought
'Do I sound too salesy?' 3 steps for selling in difficult times
Opinion
If you bear these ideas in mind and apply them when you can, you won't need to worry about sounding pushy or making people feel like they're just another customer
by Justin Tucker Jan 12
5 digital marketing topics that'll shape 2021
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
by Aaron Lacey Jan 11
Take Inman's second annual Agent Appreciation survey here
As we begin a new year, Inman wants to know how you're feeling about your career, your compensation and your life
by Jim Dalrymple II Jan 11
Don't fake it till you make it! Here's how to own your career
Don’t let imposter syndrome rule your life. Use these tips to help overcome those nagging negative feelings
by Faisal Susiwala Jan 10
The Real Word: 4 trends from the 2021 Swanepoel Trends Report
Opinion
This week, Byron Lazine and Nicole White discuss a handful of trends from this year's edition of the Swanepoel Trends Report, often described as one of the most comprehensive pieces of real estate literature to be published every year
by Byron Lazine Jan 8
Smart home tech: Choosing wired vs. wireless security cameras
Although battery-powered cameras have their perks, the delay in recording can be a deal-breaker. Here are a few reasons wired security cameras are a better option
by Brandon Doyle Jan 8
6 tips for serving the next generation of luxury homebuyers
A millennial real estate agent shares what she has learned about working with young affluent buyers while climbing the professional ranks and serving her peers
by Dana Bull Jan 8
Knock makes Jacksonville its 15th Home Swap market
Jacksonville, Florida, marks Knock's 15th Home Swap market on its quest for 21 before the end of the year. Home Swap allows homesellers to make non-contingent offers on potential new homes
by Craig C. Rowe Jan 7
Take control of your market! 3 strategies for generating more listings in 2021
As you gear up for a successful 2021, consider rallying your team around listings to take control of your market this year
Stagnant productivity? 6 tips for recharging your brokerage's batteries
Falling into a routine can often result in an unmotivated, stagnant workplace — which is why it's important to break those patterns. As a broker, here's how you can create a progressive and productive environment
by Faisal Susiwala Jan 7
Do you need a virtual assistant? 5 things to consider
Opinion
If you’re ready to grow your administrative team and are considering virtual assistants, here are some things you should know
Pulse: What are you looking forward to in 2021?
There's so much optimism around this new year and the good things it'll (hopefully) bring. That's why, this week, we're asking you to share the things you're most excited for in 2021
by Inman Jan 6
How agents can help clients avoid foreclosure
Though for some the current landscape might feel reminiscent of the 2008 housing crisis, there's a lot that's different today. Here's how you can best serve your clients during this time
What the heck is Clubhouse? Here's the haps on this invite-only app
The iPhone-based app's invite-only and celebrity-endorsed status gives it an air of mystique, which is why people are begging for a way in. Here's what you need to know before giving it a whirl
by Jay Thompson Jan 6
Beverly Hills agent Neyshia Go shares her journey to the top
Sotheby's International Realty's latest star agent shares how she climbed her way to the top of Los Angeles' luxury market and her plans for 2021.
by Marian McPherson Jan 6
In a red-hot seller's market, is staging even worth it?
Opinion
The next time you encounter sellers who don't know if they should stage their property, sell it vacant or furnished, or do additional work, here's what to do
by Bernice Ross Jan 6
10 factors buyers need to weigh before moving to the suburbs
The pandemic has accelerated the move from cities to suburbs — and it's easy to see why. Living in the suburbs has its perks, but there are downsides, too. Here are a few pros and cons your clients need to know about
by Jenna Weinerman Jan 5
Pulse: Readers share their biggest challenges of 2020
Before we leave 2020 completely behind, this week, our readers share the toughest obstacles they had to overcome. From adapting to new tech to keeping agents engaged, here are all the challenges you listed
by Inman Jan 5
Stalling on your 2021 business plan? 3 crucial components to think about
It's never too late to start, tweak or revisit your business plan. In fact, the beginning of a new year is a good time to think about your goals for 2021. When writing them down, consider these tips
by James Harris AND David Parnes Jan 5
5 ways agents can take advantage of the off-season
Most agents dread the off-season, but savvy agents see it as an opportunity. Use the winter months to make a plan, build relationships and research trends that will ultimately make you useful to your clients in the long run
by Ben Mizes Jan 5
The biggest leadership lesson I learned in 2020: Let go
It has been a year of the unexpected, and the best way one leader has learned to deal with it all? By letting go
3 ways team leaders can help agents stay connected this winter
Work from home is here to say for the foreseeable future, and as a team leader, it’s up to you to remove any communication barriers and encourage your team to find the momentum to move forward. Here are a few tips
by Mauricio Umansky Jan 4
2021 kitchen trends: What's hot and what's not
Have granite countertops finally met their end? Will all-white kitchens make a comeback? Find out which kitchen trends are in (or out) in 2021
by Marian McPherson Jan 4
What real estate agents should know about closets
Armoires, walk-ins, built-ins and storage systems — there are a myriad of ways we store our belongings. Here’s what sets them apart and how their design and purpose have evolved over the years
by Gerard Splendore Jan 4
10 video influencers to keep on your radar in 2021
Here, we’re giving a nod to some of the industry’s best video creatives — those who know how to use the medium to make an impact and steer online conversation, all while staying true to their unique brands, styles and niches
by Megan Eskey Jan 3
Lesson Learned: 15 pros share their top 2020 insights
Take a look back at all of the agents and brokers we featured this year, and revisit their best advice as you look ahead to 2021
The Real Word: What to expect in 2021
Opinion
This week, Byron Lazine and Nicole White discuss economists' 2021 predictions, the sale of Michael Jackson’s Neverland Ranch and the Swanepoel Trends Report
by Byron Lazine Dec 31
4 simple (but powerful) things 2020 reminded us to be grateful for
Opinion
In looking at 2020’s setbacks and tragedies, it can be difficult to see the silver linings. But expressing gratitude, even in a tough year, is possible — if not necessary. Here are a few things agents can be thankful for
by Anthony West Dec 31
What NAR can do better to support fair housing in 2021
Opinion
More education for members and changes to the code of ethics is certainly a great start, but there's more that can be done. Here, one broker weighs in on what NAR can do to prevent future discrimination and promote fair housing
by Teresa Boardman Dec 31
4 sales scripts every agent needs in 2021
As a team leader, introducing a handful of invaluable scripts to your agents goes a long way in helping them ramp up business in the new year. Here are a few worth knowing and practicing
by Kathleen Black Dec 30
Pulse: What were your biggest challenges in 2020?
To say that 2020 was tumultuous is an understatement. So, before jumping into the new year, we’re asking our readers to share the major obstacles they worked to get past and rise above
by Inman Dec 30
It’s been an insane year — but we can still be thankful
Opinion
This trying year is almost over, and 2021 is around the corner. As tragic and horrific as the year has been, some good can come out of it. Let’s take a look back at 2020 and how we can still give thanks
by Jay Thompson Dec 30
Are you a top performer? 13 questions to ask yourself
What’s the difference between a top performer and everyone else? Even more importantly, how can you know where you stand? Here are a few questions that’ll help you figure out how you’re doing — and what you need to improve in 2021
by Bernice Ross Dec 30
Rookie mistakes: 10 things newbie agents often fail at
Everyone makes the occasional mistake, but rookies often make more than their fair share. Here are the biggest failures to watch out for and avoid
by Carl Medford Dec 30
Pulse: Readers share their New Year’s resolutions for 2021
2021 is all about starting a new chapter. So, this week, our readers share what they hope to achieve in the new year. From big, ambitious goals to the little things, here’s everything they had to say
by Inman Dec 29
So you want to be a high achiever? Adopt these 5 key habits
Being a top-notch agent is more than just about helping people buy and sell homes. It’s about honing the right mix of professional skills — and developing a mindset primed for success. Here’s how you can put in the work
by Faisal Susiwala Dec 29
5 nifty apps and software to help you achieve more in 2021
As an agent, you spend a lot of your time out in the field — which is why you need to have the right set of tech tools in your arsenal at all times. Here are a few invaluable apps that will make your work life easier and more efficient
by Santiago Arana Dec 29
Be prepared! 11 reasons agents might leave your brokerage in 2021
Every year, new agents join the office, and others leave. Your job as broker or manager is to look for red flags and identify which issues, life events or frustrations can affect your agents and staff members right now. Here are a few to watch out for
by Erica Ramus Dec 29
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
9 new real estate technology products that lit up 2020
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
by Craig C. Rowe Dec 28
How to blog your way through more website traffic
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
by Eric Eltzholtz Dec 28
Lesson Learned: The miracle is on the way
Find out how Atlanta-area real estate agent Lanissa Sudler learned the value of hanging in there and never taking no for an answer
10 superior agent bios — and how to reverse engineer yours
Struggling with writer’s block? Take a look at these stellar agent bios, and use their best features to guide your writing process
How to decide if you’re ready to open your own brokerage
The brokerage business is very different from operating a team. At the end of the day, it takes more than just a license to start and run a successful brokerage. Before you jump in, here’s what you need to prepare for
The 10 most-read contributed stories of 2020
Crisis communication, adjusting to our new normal and navigating a hot market were top-of-mind for readers this year
by Inman Dec 25
The Real Word: Did Brad Inman's 2020 predictions come true?
Opinion
This week, Byron Lazine and Nicole White discuss Brad Inman's predictions from last year, how home design could change and top social media trends for 2021
by Byron Lazine Dec 24
Trying out real estate part time in 2021? Here’s what you should know
In these uncertain times, dipping your toe in the water with a part-time real estate gig may be the way to go before committing to a job that doesn't offer a regular paycheck
by Lillian Dickerson Dec 24
Solopreneur vs. entrepreneur: Which path is right for you?
Whether you’ve decided to build a solo business or are determined to hire and scale, both require a lot of sweat equity, focus and consistency. Here’s how to tell which direction is right for you
by Adam Hergenrother Dec 24
3 simple ways to show gratitude this year 
Appreciation for a job well done goes a long way in cultivating a positive culture and organization
by Mauricio Umansky Dec 24
How to use your CRM to drum up new business in 2021
Having a well-organized and updated CRM can go a long way in helping you strengthen old connections and prevent the new ones from falling through the cracks. Here’s how to keep yours in tiptop shape
by Kathleen Black Dec 24
Stop it! 7 things not to say when defending your commission
Being asked to cut your commission is no fun. There are good ways to handle it, and there are bad ways. Here are the ways agents typically defend themselves — and the arguments that are best left unsaid
by Jay Thompson Dec 23
A simple way to recharge your team in 2021
To up your agents’ productivity, you have to give them the tools they need to achieve their goals — and that starts by understanding what those goals actually are. Here’s how you can gain valuable insight into their objectives and help them succeed
by Ryan Rodenbeck Dec 23
Pulse: What are your New Year's resolutions for 2021?
It’s that time of year! If you’re jotting down your resolutions for the new year, we want to hear what goals and dreams are on your checklists and vision boards
by Inman Dec 23
5 ways to decorate for the holidays — with luxury in mind
If your sellers are showing their homes during the holidays, there are a few decorating pointers they need to keep in mind. Here’s how agents can help clients decorate tastefully — while still showcasing the luxury listing’s best features
by Bonnie Heatzig Dec 23
9 stupid mistakes agents make — and how to avoid them
Don't barge in! (And other sage lessons agents should know)
by Bernice Ross Dec 23
Pulse: Readers share the biggest real estate news of 2020
The coronavirus outbreak dominated headlines this year, but what industry-related events and changes made the news? Here are the top real estate stories from 2020, according to our readers
by Inman Dec 22
Dear Marketing Mastermind: What tech is must-have for 2021?
Find out which tech tools are paying big dividends for real estate pros with help from Jeff Lobb of SparkTank Media and Kenny Truong of eXp Realty
7 ways to help buyers score a deal on new construction
While sheer supply and demand is making it tough to negotiate much beyond what a builder is offering, understanding how to navigate the process may help buyers time their purchase appropriately and save some money wherever they can
by Cara Ameer Dec 22
Agent/broker perspective: How should agents handle inexperienced deal partners?
An agent is tired of working with other inexperienced agents who lack basic professionalism. What should her broker say?
by Anthony Askowitz Dec 22
How multifamily complexes can win the amenity arms race
We know that technology and automation are necessary to attract tenants to multifamily complexes. But what developers aren't doing is using this interconnectivity to enhance the feeling of community
by Michael Crow Dec 22
How to grow your inner entrepreneur in 2021
If you want to up your business' success and make a splash next year, you have to tap into your inner entrepreneur. Here are a few ways to get into the right mindset
by Mark Choey Dec 21
Inman Handbook on getting the most out of HomeLight
This ever-evolving platform works for those who understand and know how to work it. Learn more about the many ways it can help you gain more potential clients and grow your business
The 6 types of bathrooms all real estate agents should know
To be sure that everyone is using the same terms and speaking the same language, let’s dig a little deeper into what qualifies these six types of bathrooms
by Gerard Splendore Dec 21
Top 9 social media trends to watch in 2021
Opinion
Squeeze the most out of your content, and maximize your social media presence with these tips
by Katie Lance Dec 20
6 surefire tips for stepping up your marketing in 2021 
Doing business during the pandemic has been challenging, to say the least
by Stacey Ross Cohen Dec 19
Here's the real estate tech worth knowing in 2021
Opinion
In 'Best Use of New Tech Brainstorm: An Inman Workshop' at Connect Now, moderators Jeff Lobb and Kenny Truong led a discussion that balanced the best of today's tech tools with some unique, off-market creative solutions
by Craig C. Rowe Dec 18
4 growth strategies from a financial adviser's playbook
One way financial advisers grow their business is by expanding their wallet share of clients' existing assets. Drawing ideas from a financial adviser's playbook, here are a few tactics agents can use
by David Friedman AND Kofi Nartey Dec 18
How homeowners can get more from their solar investment
With careful analysis and smart decisions, solar homeowners have the potential to reduce their reliance on nonrenewable energy sources. Here are a few factors to consider
by Brandon Doyle Dec 18
The Real Word: How to stretch your lead gen budget
Opinion
This week, Byron Lazine and Nicole White discuss lead generation budget, HousingWire’s media move and Netflix’s contribution to end systemic racism
by Byron Lazine Dec 18
Dreaming of your brokerage being on the big screen? Try ITESMEDIA
Opinion
From wide screens to retail brokerage storefronts, interactive video screens and kiosk display technology offer brokerages and agents a cool, compelling way to differentiate
by Craig C. Rowe Dec 18
Future-proof your business in 2021
During an Inman Connect Now session Thursday, panelists offered six strategies to help make sure your business thrives no matter what 2021 throws your way
Brad Inman's 9 pieces of advice for 2021 and beyond
Inman founder Brad Inman kicked off December's Connect Now conference with some sage advice about how agents can continue to thrive through uncertain times
by Marian McPherson Dec 17
How to network as a new agent during a pandemic 
After-work drinks and coffee dates with colleagues may not be an option during COVID, but here are 3 creative ways to network in our socially distant world
by David Parnes AND James Harris Dec 17
Looking forward to 2021? 3 opportunities teams have
Though no one knows what 2021 will bring, it's important to create something to look forward to. By aligning your team with opportunities and visualizing where you're going in the future, you'll be able to move forward with confidence
by Kathleen Black Dec 17
Real (Estate) Talk: New challenge for a new year
As we leave behind a turbulent 2020, agents have an opportunity to continue to show courage at an individual level. Here's how to join the new year's challenge to be defenders of justice, equity, diversity and inclusion
by Lee Davenport Dec 17
The lessons this broker learned and is taking into the new year
Opinion
A lot of changes took place in 2020, and many of us will likely reflect on them for years to come. Here are one broker's observations — the things she'll leave behind and the lessons she'll take with her into the new year
by Teresa Boardman Dec 17
The biggest challenges teams face in 2021
Opinion
Find out how challenges will show up, what unique problems 2021 might bring and how to navigate through it all with your team
by Adam Hergenrother Dec 17
The best 2020 holiday gifts for every kind of agent
This year, step away from clichés with a personalized hometown puzzle, a sanitizing phone charger or online design class, all befitting the theme for the mess of a year that was 2020
Pulse: What was the biggest real estate news of 2020?
This week, we're starting a conversation on the most significant headlines we've seen in our industry this year. Of all the events that took place in 2020, what got you thinking?
by Inman Dec 16
Want to be an agent? 5 truths you should know first
Opinion
If you are an aspiring agent, or know someone who wants to join the ranks, here is a little food for thought on the highs, lows and everything in between
by Jay Thompson Dec 16
5 challenges indies will meet head-on in 2021
The real estate landscape has shifted over the years. Today, independent brokerages need to have a clear view of those changes and use their strengths to pivot and meet them. Here's how they can thrive in 2021
by Andrew Bearden Dec 16
3 top-notch marketing courses to elevate your digital game
With these 3 courses available online and on demand, you can take your digital marketing game to the next level in 2021 — without giving up valuable time and resources
by Victoria Kennedy Dec 15
Pulse: Readers share the accomplishments they're proud of this year
It's been quite a chaotic year, and now that we're approaching the end of it, it's time to look back and acknowledge the major wins you accomplished
by Inman Dec 15
Sick of video calls? 3 strategies for fighting Zoom fatigue
Don’t let computer screen exhaustion ruin your productivity! Here are a few tips to help combat Zoom fatigue as we continue to navigate day-to-day business virtually
by Santiago Arana Dec 15
7 tips for making your lead generation dollars go further in 2021
Here’s how to figure out where to spend the bulk of your time, energy and money to get the best ROI
by Bernice Ross Dec 15
The Inman Handbook on digital advertising with Adwerx
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
by Craig C. Rowe Dec 14
Defend your commission! 3 steps for showing sellers you’re worth it
Opinion
Here's how to differentiate and showcase your value from the get-go at the listing appointment
by Carl Medford Dec 14
The no-brainer investment all agents should make in 2021
Agents are the conductors of real estate. They must keep everyone involved informed and protected. However, to function as valuable problem-solvers, agents need to invest in themselves with continual learning. Here are the benefits of doing that
by Moira Taylor AND Raynae Taylor Dec 13
How to connect on a real level in a virtual world
Despite the absence of face-to-face meetings, the pandemic opened many virtual doors for relationship-building. Here's how experiential marketing, forced intentionality and tech have changed the way agents form bonds and engage with clients
by Sam Trimble Dec 13
7 lessons from 2020 that changed how we do business
Opinion
It has been one of the most unexpected and unpredictable years in modern history. What has the real estate industry learned from the events of 2020?
by Stacey Ross Cohen Dec 12
The Real Word: Looking at one economist's 2021 forecast
Opinion
This week, Byron Lazine and Nicole White discuss the 2021 forecast from a chief economist, how to deal with overpriced listings and what to look for when outsourcing marketing
by Byron Lazine Dec 11
Smart home tech: A look at Shelly's Wi-Fi-based products
Homebuyers are increasingly interested in purchasing homes with smart features or retrofitting their homes. The ability to recommend the right products and the right installer is a critical added value for your clients
by Brandon Doyle Dec 11
Be present! 3 tips for building trust through empathy
Opinion
One of the greatest gifts you can give another human is your time and attention
by Adam Hergenrother Dec 10
Take control! 5 ways to generate your own leads
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
by Faisal Susiwala Dec 10
How new agents see the real estate industry in 2020
Real estate is an attractive career path for people of all ages and backgrounds, but what do newbies in the industry think of it as a whole? What surprises did they stumble across this year?
by Kris Lindahl Dec 10
Having trouble business planning for 2021? Here's how to get started
If you aren't thinking about your 2021 goals and plans yet, now's the time to get started. When crafting the new year's business plan, start with what you know, and tackle these important sections
by Kathleen Black Dec 10
Craft an irresistible offer! 8 tips for helping your buyers win
Just like a job interview, you never get a second chance to make a first impression, and submitting an offer in today's market is very similar
by Cara Ameer Dec 9
3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
7 prospecting lessons agents can learn from fishing
Opinion
In many ways, prospecting is a lot like fishing, and there's so much agents can glean from the sport. Here's a little insight into what it takes to catch fish — and clients
by Jay Thompson Dec 9
Pulse: What's one accomplishment you're proud of this year?
This week, we want to hear about your triumphs in 2020. What's a major win that you can't wait to share? How did you achieve it?
by Inman Dec 9
10 strategies for being more profitable in 2021
Want to be more profitable in this upcoming year? Here's how to work smarter, reduce expenses and find ways to make the best possible use of your time
by Bernice Ross Dec 9
Here's why housing needs to be more pet-inclusive now
Given the positive effects pets have on stress levels, now's the time for all multifamily communities to adapt their policies and allow for a better living experience — for both pet owners and their furry friends
by Michael Zaransky Dec 8
Pulse: 20 ways to spread holiday spirit to your community
The holiday season is in full swing, so now's the time to stay engaged and top-of-mind with your community. Here's a list of ways you can do so while bringing some much-needed cheer to your sphere
by Inman Dec 8
Looking for marketing help? 3 questions to ask before you make a hire
Opinion
Your marketing is the storefront for your entire brand, so don’t cut corners, and don’t expect to go on autopilot
by Rachael Hite Dec 8
Bad smells kill sales! Don't let buyers sniff out these 8 offensive odors
With only one chance to make a good impression on buyers, obnoxious odors must be identified and dealt with before opening the doors to visitors. Here are a few to consider
by Carl Medford Dec 7
6 kitchen layouts every agent should know 
An agent who's able to visualize the potential of a kitchen can help buyers in improving and upgrading existing spaces. To do that, you have to know these basic kitchen layouts
by Gerard Splendore Dec 7
Inman Handbook on unlocking the power of Homesnap
Find out how Homesnap's functionality is designed to benefit agents and their clients, and get the scoop on the company's many updates this year
What to expect when shifting to a buyer's market
Opinion
Nobody really knows what will happen next year — or the year after. Shifts are normal for markets, so agents should think through possible changes and plan for them. Here are a few things to consider
by Andrew Fortune Dec 6
5 ways to deck the halls — while keeping the home market-ready
Although sellers may not be able to deck the halls the way they have before, they can still add plenty of holiday cheer. The key? Keeping it tidy enough for buyers to see the home's best features
by Antoinette Fargo Dec 5
The Real Word: Did this listing video go too far?
Opinion
This week, Byron Lazine and Nicole White discuss the listing video that elicited shocked responses from viewers and agents, things the real estate industry should be grateful for and CoStar’s acquisition
by Byron Lazine Dec 4
5 strategies for getting more clients without meeting face to face
Just because you're practicing social distancing doesn't mean your team should give up on engaging with prospects and clients. Here's how to build quality connections online
by Brandon Doyle Dec 4
5 things to factor into your team's 2021 business plan
Now that we're nearing the end of the year, it's time to tweak, edit and rewrite your business plan to ensure your team hits the ground running in 2021. Here are a few things to think about
by Kathleen Black Dec 3
Does NAR's fair housing simulation work?
Opinion
NAR's mythical town of Fairhaven is meant to shed a realistic light on discrimination in the industry. But how does it stack up against standard fair housing classes? Here's one broker's experience
by Teresa Boardman Dec 3
3 tips for wrapping up 2020 on a positive note with your team
As we enter into a new year, it's important to review your team's strengths and weaknesses, and adapt accordingly. Here's how to prepare your agents to close out 2020 with energy and positivity
by James Harris AND David Parnes Dec 3
Overpriced listing? How to persuade clients to drop that number
If your overpriced listing needs needs a reduction, now’s the time to talk to your sellers. Here are a few strategies and scripts to expand your price negotiation skills
by Bernice Ross Dec 2
Pulse: How are you spreading holiday spirit to your community?
With the holidays just around the corner, we want to hear from you about the many different ways you're bringing some much-needed cheer to your community — while staying top-of-mind
by Inman Dec 2
Expanding your leadership team? 3 tips for finding the right person
Before hiring talent, consider a few things. Defining the process, evaluating a candidate thoroughly and making the best chemistry match will ensure a perfect fit and elevate your brokerage's performance
by Kevin Woody Dec 2
Stop the toxicity! 9 tips for avoiding bad behavior online
Opinion
When it comes to the few out there who are always angry, bitter and divisive — flush the toilet, and block them. No one has time or energy for toxic people
by Jay Thompson Dec 2
Home energy evaluator WattBuy raises $3.25M in series A
A web app for helping homeowners predict and understand energy usage raises more money as climate change's role in real estate continues to grow
by Craig C. Rowe Dec 2
7 ways to connect with first-time millennial and Gen Z buyers
To appeal to millennial and Gen Z buyers, you should familiarize yourself with their comfort zones, priorities and the challenges they face now. Here's what you need to know
by Ben Mizes Dec 1
Stuck with moving boxes? 10 ways to reduce, reuse and recycle
If you're a new agent, at some point, your clients will likely ask you about the best way to dispose of their moving boxes. Here are a few ways you can help them avoid sending cardboard to a landfill
by Bill Gassett Dec 1
Pulse: The state of the indie broker going into 2021
This week, our readers respond with their thoughts on the fate of independent brokerages. Are these businesses primed for success going into the new year?
by Inman Dec 1
How to make staging possible — regardless of budget
Although most agree that staging works, hiring a professional stager is not always an option. Here are 6 levels of staging that'll make it possible in every level of home
by Carl Medford Dec 1
How to handle buyer's agent commissions when a seller won't pay
Though still relatively rare today, some agents foresee a future in which buyers are more directly responsible for their agents' commissions. That could pose a challenge for buyers — though some agents have already figured out solutions
by Jim Dalrymple II Nov 30
6 ways to add a personal touch to daily client communications
We're all doing business from behind our screens this year, but that doesn't mean we should give up the relationship element of a real estate transaction. Here's how to add a human touch to your communication
by Angelica Olmsted Nov 30
13 things buyers need to consider before relocating
Before moving on to another destination, here are a few things buyers should consider as they wade through their options
by Cara Ameer Nov 30
Perfect the handwritten note! 5 examples you’ll want to steal
Correspondence is an art, not a science, but these tips will help make your client thank-you notes (and videos) easier to create
Want to hit the ground running in 2021? Follow these 8 steps
To make the most of their time, agents need to hit the restart button now — before jumping into the new year. Cross out these actionable items, and you'll kick off 2021 right
by Mayleene DeFreece Nov 28
How smart tech can help reimagine homeowners' home offices
Home office as becoming a must-have in today's environment. So, this week, John Clancy digs into the trend, discussing the upgrades and new technology homeowners should invest in for a more seamless at-home working experience
by Brandon Doyle Nov 27
The Real Word: Verify your sources always
Opinion
This week, Byron Lazine and Nicole White discuss why agents need to verify their sources, how to update a home and holiday emails
by Byron Lazine Nov 27
Why I'm grateful for the lessons and hardship of 2020
Opinion
Even in the midst of adversity, we still have so much for which to be thankful
by Troy Palmquist Nov 26
There’s no 'I' in team — and that’s the problem! Here's a better way to get business
Opinion
Here's an alternative system for an individual real estate agent to practice multilevel partnering, a win-win for both agents
by Faisal Susiwala Nov 25
When is the right time to graduate from team to solo agent?
Opinion
What worked for you at the beginning of your career might not be what's best for you as your career evolves
by Ryan Rodenbeck Nov 25
3 ways video marketing has pivoted this year (and how to work it!)
Our businesses might look different now — and the marketing aspect of it is no exception. Here are 3 key factors that can help agents adapt to this changed digital format
by Kathleen Black Nov 25
Pulse: What is the state of the indie broker going into 2021?
This week, we want to hear your thoughts on the fate of indie brokerages. Are they thriving and outdoing their competition? Or are they just barely hanging on?
by Inman Nov 25
How buyer love letters can land agents in ethics trouble
Missives that disclose race, color, religion, sex, handicap, familial status, national origin, sexual orientation or gender identity are risky for buyer's agents and listing agents
by Andrea V. Brambila Nov 24
Real (Estate) Talk: Neither fair nor a haven, NAR’s Fairhaven is what we need
Opinion
The National Association of Realtors launched a free interactive training platform called Fairhaven. Here’s my take on this virtual experience
by Lee Davenport Nov 24
7 tips for better tech adoption within your indie brokerage
Communicate frequently during the ramp-up and training periods, and allow your agents to take ownership of the technology
by Craig C. Rowe Nov 24
Agent/broker perspective: Should agents start aligning with Biden's housing plans?
Opinion
With the election drawing to a close, an agent feels ready to shift her business and align more with the president-elect's housing policies. What should her broker say?
by Anthony Askowitz Nov 24
The best 2020 Black Friday deals for every type of agent
Retailers will be slashing prices on everything from home security systems and Apple products to luxury personalized stationery
How to leverage partnerships for a better client experience
Opinion
Here are a few ways to make a significant impact on your client relationships
by Kendall E. Bonner Nov 24
Pulse: How our readers cultivate a magnetic indie culture
This week, our readers chime in with their thoughts on what makes for a winning company culture — and how to go about cultivating an environment that encourages productivity and fosters happiness
by Inman Nov 23
12 festive ways to stay in front of your clients this holiday season
Opinion
With the holidays right around the corner, now's a good time to reach out to your sphere. From sending out customized cards to sponsoring live holiday music, here's a list of activities you can do to bring a little cheer to your clients and community
by Bernice Ross Nov 23
Avoid foundation problems! 5 ways to help buyers dodge water damage
Agents, beware — the increase in moisture during the winter season can produce significant foundation issues over time. Here are a few key tips for helping buyers purchase a home during the cold-weather months
by Carl Medford Nov 23
Sick of your Zoom background? 6 ways to jazz it up
If your Zoom wall looks the same as it did at the start of the pandemic, it's time for an upgrade
by Antoinette Fargo Nov 23
5 must-have traits all successful agents share
Opinion
Tools that serve agents well on the path to the final solution are integrity, honesty, transparency and the ability to communicate
by Gerard Splendore Nov 23
Let go of conventional sales wisdom! 9 principles to live by
Making 50 cold calls a day, knocking on doors and cutting your commission are just a few of the most common pieces of advice real estate agents get. But does conventional wisdom work?
by Faisal Susiwala Nov 23
5 questions to jumpstart your strategic planning for 2021
Take time to look at the big picture of your business to be better prepared for next year
by Erica Ramus Nov 23
Evaluating multiple offers? 15 questions sellers should ask
Here’s how to present information in a clean, organized way that makes sense to sellers
by Lindsey Hood Nov 22
5 steps for creating an effective social media policy for 2021
By keeping the framework current, you’ll ensure that your social media efforts have an informative and engaging foundation from which to grow
by Katie Lance Nov 21
The DOJ-NAR lawsuit is good for us all
Opinion
These changes don't spell the end of anything. They provide consumers with information. Transparency, protecting your clients' interests and codifying best practices are all good things
by Jay Thompson Nov 20
How smart home tech can offer discounts to home insurance
This week, find out how smart home systems can help homeowners save money on their insurance and the most common claims insurance brokers see — plus some proactive tips to take
by Brandon Doyle Nov 20
The Real Word: How will a vaccine affect the housing market?
Opinion
This week, Byron Lazine and Nicole White discuss how a vaccine might impact the housing market and NAR’s new ethics changes
by Byron Lazine Nov 20
How one broker is approaching Thanksgiving this year
Opinion
With COVID-19 cases soaring, Teresa Boardman can't help but think of what's to come. Here's how the holiday season is going to be different this year
by Teresa Boardman Nov 19
Real (Estate) Talk: Is RPAC doing right by Realtors?
Opinion
The Realtors Political Action Committee says its purpose to help elect candidates who support the interests of Realtors is clear. But does that truly extend to those in protected classes? Here's what one Georgia-based broker thinks
by Lee Davenport Nov 19
3 strategies for scooping up more market share
As a successful agent, naturally, there will a come a time when you'll want to expand into a new area. Here's how one agency approached the endeavor and what the process looked like
by David Parnes AND James Harris Nov 19
3 seller objections, excuses and concerns to overcome this fall
Sometimes, interactions with sellers go smoothly, but that's not always the case — especially now. As an agent, you should anticipate these common seller concerns and respond to them appropriately
by Kathleen Black Nov 19
How the right role model can help lead you to success
The trick to choosing a good role model is to really identify what you want and the lifestyle you want to lead and find the people who are doing just that
by Adam Hergenrother Nov 19
John Legend to Realtors: 'Hold yourselves accountable' on housing discrimination
Speaking at NAR's annual conference, the musician and civil rights champion said there are 'more pressing' fair housing issues than the term 'master bedroom'
by Andrea V. Brambila Nov 18
7 ways indie brokers can cultivate a powerful support system
As an indie broker, you might be juggling a variety of roles and responsibilities — which is not only tedious, but also very lonely. This is why it helps to have a strong support system. Here's how to build it
by Bernice Ross Nov 18
Dear Marketing Mastermind: What should my 2021 marketing plan include?
Looking for ways to improve your content marketing strategy? Learn how from this virtual workshop featuring Valerie Garcia and Peter Lorimer
Pulse: How do you cultivate a magnetic indie culture?
This week, we're asking you to share your take on what makes for a positive company culture. How do you build an environment that fosters engagement, productivity and, above all, happiness?
by Inman Nov 18
Don't chase your next transaction — run your business with intention
The business of real estate is fast-paced and in the moment. As an agent, you're always chasing the next transaction. But here's how operating with intention can positively impact both work and life
by Marion Weiler Nov 18
‘Are the schools good?’ Why agents’ answers need to change
Opinion
Talking about schools can lead to steering — both intentional and unintentional. You must provide the same information on schools to every client, and NAR agrees
by Jay Thompson Nov 18
NAR's golden opportunity: Code of ethics changes aren't the final word
Opinion
To change both the reality on the ground and the optics for the public, NAR must take significant steps to eliminate practices shown to damage the public. The proposed changes to the code of ethics is not the final solution
by Chris Drayer Nov 17
From SoulCycle to the office: 10 brand-building lessons
When it comes to drive, resilience and brand power, there's a lot agents can learn from the fitness world. Here, two SoulCycle master instructors share their top tips for tapping into the athlete mindset
by Tamara Bakir Nov 17
Why the NAR Expo won't ever be the same
Aside from the challenges posed by COVID-19, the NAR Expo still faces a handful of other issues that stack the deck against it. Here are a few affecting the health of the event
by Chris Drayer Nov 17
Pulse: Readers share their advice for aspiring indie brokers
Here, seasoned independent brokers share their best advice on ways to drive business success — from branding to marketing to giving back to the community
by Inman Nov 17
6 harsh truths about being an indie broker
Opinion
Opening an indie brokerage allows you the freedom to set your own rules. These are the stories we tell ourselves, but here's the real truth
by Erica Ramus Nov 16
Make it count! Here's how to build your legacy
In a year marked by worldwide tragedy, we've been forced to reexamine what is truly important and wrestle with how we can reorient our lives to truly make a difference going forward and leave our mark on the world
by Carl Medford Nov 16
10 simple upgrades that can transform an outdated home
Opinion
As potential buyers are having to make lightning-quick decisions based on limited visits or online marketing materials alone, these fixes are no-brainers that buyers will love
by Nicole Solari Nov 15
21 things to do before ringing in 2021
Opinion
Here, we offer this year’s list in hopes of giving a bit of perspective as we head into a new year and a new chapter in our lives
by Rachael Hite Nov 14
Beyond the headlines: How will the housing market fare under Biden?
Opinion
What's the future of the housing market? 'We just don't know!' Windermere Chief Economist Matthew Gardner explains that Senate control will have more of an impact
by Matthew Gardner Nov 13
The Real Word: What's NAR's new stance on school rankings?
Opinion
This week, Byron Lazine and Nicole White discuss NAR’s stance on school rankings, mistakes new agents make and where sellers should put their TV
by Byron Lazine Nov 13
Here's how to tap into an athlete's mindset — and win today
Beating out competition, breaking limitations and making the impossible happen are things athletes train for. Here's how to tap into their mindset to make great strides in business and life
by Tamara Bakir Nov 13
Setting up a smart home? Here's what to look for
This week, Alex Lelchuk explains the mistakes many DIYers make when installing a smart home system, how to choose the right professional to set up automation and the benefits of video distribution
by Brandon Doyle Nov 13
Top 5 video trends to know in 2021
'You get a lot of street cred if you're meeting up with people and you have hundreds of videos online,' Triplemint agent Tyler Whitman said during Connect Now Thursday
3 buyer objections, excuses and concerns to overcome this fall
Dealing with buyer objections is frustrating, but experienced real estate agents should have answers for these common concerns and excuses. Here's how to be better prepared
by Kathleen Black Nov 12
5 high-ROI upgrades homebuyers will love
Before your clients spring for a home makeover, it pays to know which ones result in the highest return on investment. So, here are a few projects worth investing time and money in
by Megan Eskey Nov 12
Want to unlock your team's potential? Start with performance coaching
Now that teams have rebuilt and pivoted in this new normal, it's time to focus on boosting results and tapping into every member's unused potential. Here's how to do that with performance coaching
by Chris Pollinger Nov 12
Winter blues are coming! Fight them off with a solid routine
Choose your struggle, make small changes and get ready for big results
by Adam Hergenrother Nov 12
The 'community crisis' is here. Can you retain your team?
Opinion
In a year when everyone is searching for connection, what can you do to provide community to your agents? If you succeed in building that community, it’ll payoff tenfold when the pandemic is over
by Kris Lindahl Nov 12
Don't ignore renter leads! 6 steps for turning them into homebuyers
Helping renters become homeowners is about mindset — both yours and your clients'. Here's how to evaluate the renter leads you receive and convert them into homeowners when their lease expires
by Bernice Ross Nov 11
3 ways collaboration is a win-win for all in real estate
It’s natural to have feelings of scarcity in business and to see your competition as a threat to your success. However, if you open yourself up to collaboration, you’ll see it’s quite the opposite. Here's why
7 reasons real estate might not be for you
Opinion
Real estate isn't for everyone, but it's perfect for some. And it can be a remarkable career and life
by Jay Thompson Nov 11
Pulse: What advice would you give to aspiring indie brokers?
This week, we're asking our readers to share their best words of wisdom — the advice they'd like to pass onto aspiring and new independent brokers trying to get their business off the ground
by Inman Nov 11
Pulse: The biggest challenge indies face in 2021
This week, our readers chime in with their thoughts on the biggest obstacles and hurdles independent brokerages should be preparing for going into 2021. Here's what you had to say
by Inman Nov 10
11 common bluffs agents use with buyers, sellers and each other
This industry is always moving fast. As a result, agents have become experts at crafting responses that can buy them time, leave the door open or get them to a desired outcome. Here are a few
by Cara Ameer Nov 10
Want more passive income? Invest in your database now
Opinion
A simple shift in thinking can transform your database from a list of leads into a concrete, passive income machine that will rival a real estate investment portfolio
by Carl Medford Nov 10
3 reasons your listing isn't selling — and how to fix them
Usually, when a home isn't selling, it boils down to 3 main reasons. The good news? Once you identify what's wrong and fix it, you'll be well on your way to achieving your goals
by Santiago Arana Nov 9
The Real Word: Is this Zillow's biggest threat?
Opinion
This week, Byron Lazine and Nicole White discuss the company Zillow fears and why a viral video caused Corcoran to drop an agent
by Byron Lazine Nov 9
7 virtual staging services to increase your listing's appeal
Virtual staging is becoming increasingly in demand — and for good reason. Not only is it more cost-effective and convenient, it also dramatically enhances the property's digital aesthetic appeal. Here are a few firms that do it right
by Megan Eskey Nov 9
8 massive mistakes brand new agents often make
Opinion
With so many aspects of the career to master, it’s easy to get distracted, but avoid these errors from the beginning
by Gerard Splendore Nov 9
You’re driving me nuts! 6 client types agents should be ready for
Opinion
We come into contact with so many different personalities. Knowing how to effectively communicate with them is the first step in closing the deal
by John Giffen Nov 8
Tales from the field: Focus on the warm calls
One broker shares a powerful way agents can approach calls while showing they care and subtly establishing themselves as trusted real estate professionals
by Lee Davenport Nov 7
How to integrate traditional security with smart systems
This week, Nate Clark, founder and CEO of Konnected, shares tips on integrating existing wired home security sensors into an upgraded, smart-home ecosystem
by Brandon Doyle Nov 6
3 simple steps to a successful video walkthrough for buyers
Touring clients through a home over video is the new normal — here's how to do it right
by James Harris AND David Parnes Nov 5
How to bring new hires onto your team the right way
Opinion
You hired someone — now what? Here's how to set the stage for team members to have a fruitful career
Get your networking on! 4 tips for connecting in the age of COVID-19
Networking isn't about meeting someone on LinkedIn, having a good discussion, and promising to follow up at a later date and time. It goes far beyond that, especially today. Here are a few timely tips
by Anna Johansson Nov 5
Why Realtors should be fair housing ambassadors
Opinion
Realtors have a unique opportunity to become fair housing ambassadors who take the lead and promote fair housing in their communities and the industry at large
by Teresa Boardman Nov 5
9 vital lessons one indie broker learned on her journey
Opinion
If you're thinking about opening your own independent brokerage, here are a few things you should know
by Erica Ramus Nov 5
3 strategies to grow your business in a time of crisis
Opinion
It’s absolutely vital for agents to use this time to create and represent a powerful pivot in their businesses. Here are three strategies to help you do just that
by Kathleen Black Nov 5
5 ways to harness PR and stand out in today's market
PR is a vital component of achieving success in today’s cutthroat market. Here's how to push your business forward and reach the right clients by being strategic and working with PR pros
by Durée Ross Nov 4
Pulse: What's the biggest challenge indies face in 2021?
This week, we're asking you, our readers, about the obstacles you're expecting to run into next year as an independent broker. How are you preparing for them?
by Inman Nov 4
How to heal our communities by giving back
When creating 2021 business plans, agents should think about ways to truly help their communities while gaining daily exposure at the same time. Here are a few ideas to consider
by Bernice Ross Nov 4
Could we see a flurry of foreclosures in 2021?
Opinion
Although there is more demand for housing, there is also a higher risk of losing it, and many economic signs point to a rocky road ahead. Here's why this housing boom won't last
by Andrew Duguay Nov 3
Call your parents! How your loved ones can get you to your 2021 goals
Talking to family members, close friends and neighbors is one of the most fundamental conversations agents can have. Here's how they can help you find leads — plus a few tips
by Julie Nelson Nov 3
Pulse: How our readers are preparing for winter
This week, our readers tell us what they're doing to prepare for the winter months ahead, covering topics like virtual learning and marketing. Here's what you had to say
by Inman Nov 3
Industries are encouraging voter participation — where is real estate?
Opinion
Offering employees time off to vote is a simple way many companies have been helping people exercise their rights without feeling pressed for time. But why has the real estate industry been absent from the conversation?
by Bess Freedman Nov 2
3 ways to build confidence in buyers and keep their anxiety at bay
Today, homebuyers are understandably nervous, which is why agents should do everything they can to put buyers at ease. You can do that by showing your market knowledge and expertise — and following these tips
by Santiago Arana Nov 2
Systemic change happens within: 4 ways to do your part
With a laser focus on equity — not just in property but in people — Realtors can support a multicultural and multigenerational real estate industry. Here's how
'Dear 18-year-old me:' 5 pieces of advice I'd give to new agents
A lot has changed since Jasen Edwards first earned his real estate license — but a lot hasn't. Here are a few lessons that matter most in real estate today and into the future
by Jasen Edwards Nov 2
Thinking of going indie? 9 critical points to consider
Opinion
Here's what you must consider to protect yourself, provide the highest possible level of client care and effectively compete with larger players
by Carl Medford Nov 2
Let's dive into the Indie Broker world
Starting, running and growing an independent brokerage is an enormous feat — especially now. All month long, we'll be looking at how to navigate business through market changes, disruption and other industry shifts
by Inman Nov 1
3 superpowers indie brokerages have in 2020
Opinion
After merging with a national brokerage, I realized there were things about the boutique lifestyle that I’d never find in a national brand. Here are the major benefits of indie brokerages
by Andrew Fortune Nov 1
Looking for fall pop-by ideas? Here's what readers are doing
Pumpkin spice and all things nice, here are a few ways to connect with clients safely
by Inman Oct 30
Inman Handbook on luxury marketing
What do top luxury agents know about marketing — both themselves and their properties — that can help you move to the next professional level?
Smart home tech: The best Alexa-compatible smart devices
If you're building an Amazon-based smart home, listen up. This week's video covers smart doorbell, bulbs, thermostat, switches and everything else that pairs perfectly with Alexa
by Brandon Doyle Oct 30
The Real Word: Did a chabot just replace an agent?
Opinion
This week, Byron Lazine and Nicole White discuss a buyer who purchased a home with a robot, odd seller contingencies, and a ski-in, ski-out VRBO cabin
by Byron Lazine Oct 30
Show off your listing! 6 tips for creating engaging IGTV videos
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
by Mauricio Umansky Oct 29
Beyond the headlines: Housing continues to break records
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner discusses home sales across the U.S. and concerns over the unsustainable pace of price growth
by Matthew Gardner Oct 29
How the 'House Then The Car' is changing black homeownership
When he became president of NAREB a year ago, Donnell Williams found that Black millennials with incomes over $100K are not purchasing homes. Here's what he did to shift their perspective on homeownership
by Steve Cook Oct 29
Thinking about retiring? 5 ways to leverage your license
Opinion
So many agents are ready to give it all up, not realizing just how much their expertise, brand and knowledge matter. Here's how to turn those things into a revenue stream after retirement
by Faisal Susiwala Oct 29
Stop! Before you hire, hone your business strategy
Often, teams are created in a rush — which is why a lot of them crumble instantly. Instead of hiring help as quick fix, here's why you should take a step back and create a structure for your business
by Kathleen Black Oct 29
Not if but when: Why you should be preparing for commission compression now
Opinion
Consumer behavior, demand and expectations are going to reduce commissions — get ready
by Jay Thompson Oct 29
Pulse: How are you preparing for winter?
As the temps drop, what are you doing to prepare your business for the winter months ahead? Chime in with your thoughts this week
by Inman Oct 28
Dumped, ghosted and bad behavior: How to deal with tough situations
Opinion
Think twice before reacting, and take additional steps to slow down your thought process and prepare clients for potential pitfalls in today’s fast-paced real estate landscape
by Rachael Hite Oct 28
5 shifts this Aspen broker is seeing in her market
This is how one broker associate found her way into the luxury real estate business in Colorado's mountain communities — and what COVID-induced trends she's been seeing in her market
by Liz Leeds Oct 28
Agent/broker perspective: Should agents still practice all COVID guidelines?
Opinion
After months of virtual everything, an agent feels ready for much more face-to-face interaction. Can her broker convince her otherwise? 
by Anthony Askowitz Oct 27
Pulse: Your top tips for building a luxury network
This week, our readers share simple, but to the point pieces of advice on how to build a robust and valuable network as a luxury real estate agent
by Inman Oct 27
Clients planning to rent? 10 realities they need to be aware of
House shopping in the coronavirus era is a high-intensity exercise, with homes selling at warp speeds. Clients who are turning to renting as a temporary solution might need to be aware of today's realities. Here are a few
by Cara Ameer Oct 27
Start the workday right! Stand up, and modify your morning
Your daily standup meeting is one of the most important things you can start your workday with. Here's why you should place that meeting permanently in your calendar — and why you should focus on single-tasking
by Julie Nelson Oct 27
3 ways to build trust using personalized direct-message videos
The most efficient tool to convey information tone and body language without being face to face is video
by Kendall E. Bonner Oct 27
Avoid violating fair housing laws! Follow these 4 guidelines
As our nation grapples with the ongoing crisis of racial inequality, it is critical that Realtors be a part of the solution, not contribute to the problem. Here's a look at NAR's recommendations
by Carl Medford Oct 26
5 reasons buyers should pull the trigger this fall
The time for buyers to act is now, while interest rates are low and the economy is gaining strength. If your buyers are on the fence, here are a few reasons that might convince them to go for it
by Gerard Splendore Oct 26
Inman Handbook on staging luxury listings
Learn from the experts how to ensure that the luxury property you're showing is ready for the scrutiny of those discerning high-net-worth buyers
Building video content? Here’s a simple 4-step formula
As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
by Lisa Suazo Oct 25
How to map out your 2021 social media plan
Here's how to start putting the building blocks in place for a solid year of engagement
by Katie Lance Oct 25
How to help clients play their cards right in today's market
With the current low-inventory market and the overall uncertainty, an agent's job has never been more important. Here's how to guide buyers and sellers while keeping their stress levels low
by Jim Manikas Oct 24
Aspiring luxury agent? Here's what your website needs
To get into the conversation, luxury agents need websites that exude luxury, exclusivity and profesionalism
by Craig C. Rowe Oct 23
Smart home tech for agents: Which is the better security camera?
Right now, security cameras can offer peace of mind for those staying and working at home. So, when it comes to price and functions, how does Eufy fare against Arlo?
by Brandon Doyle Oct 23
The Real Word: Hidden seller costs every agent should disclose
Opinion
This week, Byron Lazine and Nicole White discuss why agents need to disclose all costs to sellers, how buyers are using Airbnb rentals and the best branded gifts
by Byron Lazine Oct 23
Want more inventory? Nail the listing presentation
Everything in real estate is happening with rapid speed today. That's why you can't waste time with another boring presentation that does nothing to build trust. Here's what you can do instead to win the listing
by Faisal Susiwala Oct 23
How to help your buyers win in a competitive market
Although receiving multiple offers can be a positive opportunity for sellers, it can be daunting for buyers. Here's how to help them compete
by James Harris AND David Parnes Oct 22
Want more clients? Tap into marketing automation
The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here's how to go about it
by Abhi Golhar Oct 22
NAR's proposed ethics changes miss the mark
Opinion
If the intent of the Code of Ethics is to hold real estate professionals to a higher standard, the proposed addition fails to achieve that. Here's why — plus what could be done
by Teresa Boardman Oct 22
3 fundamental ways to support your team members
In today's shifting landscape, a lot of agents are coming and going — joining and exiting teams. So, what can leaders do to create an atmosphere of support and growth?
by Kathleen Black Oct 22
Real (Estate) Talk: What it's like for me as a Black millennial female agent
For broker, coach and trainer Lee Davenport, experiencing microaggressions over years of working in real estate did more than just sting. Here, she shares her story — and what she hopes readers can learn from it
by Lee Davenport Oct 22
8 tips for recruiting to expand your team's territory
If you aren’t growing your business by bringing on new agents and expanding your service area, you’re wasting much of the time, money and energy you put into earning your license
by Dawn Pfaff Oct 22
Why would anyone want to be your assistant? That's up to you
Opinion
Why be an assistant? Because it’s a killer career opportunity, but only if leaders also rise to the occasion
by Adam Hergenrother Oct 22
Educate yourself before reacting to Code of Ethics changes!
Opinion
NAR proposed changes to the Code of Ethics, and the real estate community is reacting — or more precisely, descending into an uproar. Here's why industry professionals should take some time to closely read and examine these changes
by Jay Thompson Oct 21
Pulse: What's your top tip for building a luxury network?
This week, we're asking our readers to share their best advice for cultivating a solid luxury network of trusted agents, brokers, vendors and, of course, clients
by Inman Oct 21
Want to grow your wealth? Use this secret multimillionaire strategy
Opinion
In this week's episode, Chris Naugle, author and money expert, breaks down how infinite banking works and other important concepts for agents looking to grow their net worth
by Bernice Ross Oct 21
11 do's and don'ts to building a rock-solid personal brand
BrandFace leaders Michael Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition
by Marian McPherson Oct 20
'Our goals are bold:' CEO of Alliance on protecting LGBTQ+
Opinion
The real estate industry has an obligation to assist LGBTQ consumers in their journey to homeownership. Here's what one organization is doing to further that goal
by Ryan Weyandt Oct 20
Pulse: Readers share the biggest myths about luxury real estate
This week, our readers chime in to debunk the biggest myths about the high-end market. Here are all the misconceptions you shared and cleared up
by Inman Oct 20
Making a brokerage switch? Ask these 8 critical questions first
Opinion
When making this major decision, it’s crucial to choose a brokerage that fits your needs today and can grow with you into the future
by Missy Yost Oct 20
Keep up! 3 tips to navigate the post-pandemic sales boom
Is the COVID-induced hubbub of activity keeping you on your toes? These 3 tips will help you keep your post-pandemic momentum going and stay on track with your clients’ evolving needs
by Santiago Arana Oct 19
How this megateam is maximizing its sellers' proceeds
Opinion
Here's an inside look at how one real estate team is transforming homes, increasing clients' wealth and boosting the level of equity in local neighborhoods
by Carl Medford Oct 19
Inman Handbook on building a luxury brand
Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe
15 easy-as-pie seller projects that'll help buyers fall in love
Opinion
Now that it's finally cool outside, it's the perfect time for sellers to roll up their sleeves and revamp their home's exterior. Use this checklist to help them make a solid first impression with their curb appeal this fall
by Nicole Solari Oct 18
Here are the hidden costs of homeselling you should disclose to clients
There are a lot of hidden costs that go into closing — and many sellers aren't aware of them. That's why it's your job as the listing agent to educate them on what's to come and keep the process running smoothly
by Luke Babich Oct 17
The Real Word: How efficient are agents?
Opinion
This week, Byron Lazine and Nicole White discuss why you shouldn’t ignore Zillow, how inbound moves have shifted and Ryan Serhant’s new brokerage
by Byron Lazine Oct 16
Forget retreats! Here’s how to advance your team virtually
If you’re organizing an end-of-the-year planning session for your team, be sure to include these crucial aspects
by Adam Hergenrother Oct 15
When future-proofing your business, don't forget these 3 basics
Taking the time to reflect and plan for the future? Now's the right moment to start incorporating these three basic practices in your day-to-day business
by Kathleen Black Oct 15
Will low inventory plus high demand snowball this winter?
Today, the market remains red hot as summer, but unfortunately, the industry might be celebrating too soon. Here's why this winter might bring a very different and cold reality
by Chris Drayer Oct 15
Thinking about getting into real estate? 10 reasons to go for it
From learning opportunities to schedule flexibility, being a real estate agent has its perks. So, if you're considering a career in this industry, here are a few reasons to give yourself the green light
by Mauricio Umansky Oct 15
Avoid these 6 end-of-the-year hiring mistakes
Opinion
Be selective, take your time and if you make a mistake, don’t be too proud to fix it
by Erica Ramus Oct 15
Choice is good! Why new methods of selling homes are a win-win
Opinion
Although no app is going to replace agents, the concern of disruption in the industry is real. And nothing seems to stoke those fears more than non-traditional ways of buying and selling a home
by Jay Thompson Oct 15
Moving is a nightmare! 6 tips to ease your clients' headaches
Opinion
Nobody likes moving, and everyone will likely agree that the process is often tedious, frustrating and generally unpleasant. However, there are ways to make it less painful for your clients. Here's how
by Jay Thompson Oct 14
Pulse: What are the biggest myths about luxury real estate?
This week, we'd like to ask our readers to chime in with myths, misconceptions and falsehoods about the high-end market. What would you like to debunk?
by Inman Oct 14
Steal these 9 chic promotional gifts for better branding
Do better than flash drives and fridge magnets with name-brand goods and gear branded for your favorite clients
by Craig C. Rowe Oct 14
10 questions that'll predict whether a new agent will make it
Real estate can be a highly rewarding business — provided you have certain behavior styles and personality traits. These questions are highly predictive of whether a newbie will do well in this industry
by Bernice Ross Oct 13
Beyond the headlines: Are mortgage rates hurting affordability?
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner discusses the potential consequences of low mortgage rates and persistently low levels of inventory
by Matthew Gardner Oct 13
Pulse: Your top tips for breaking into luxury
This week, our readers share their most helpful advice on how agents can make it in the luxury sector and a few ways to build one of the most important aspects of the job — trust
by Inman Oct 13
6 reasons FSBOs fail epically even in a hot market
Opinion
Unfortunately, DIY sellers often have to go through these sometimes painful motions to get a much-needed reality check
by Cara Ameer Oct 13
Let's stop perpetuating hustle culture in real estate
Hustle culture, though often talked about in real estate, might not be a great habit for long-term success — personally or professionally. Here's why agents should consider a more sustainable, well-rounded approach
by Amy Galvin Oct 12
Let's talk about diversity in real estate investing
When it comes to real estate investing, the issue of diversity needs to be talked about. Do gender and race make a difference when it comes to the opportunities investors receive? Here's what recent surveys and studies say
by Deidre Woollard Oct 12
What does 'luxury' mean in the wake of COVID-19?
Opinion
In a post-pandemic world, features that were once taken for granted are now becoming precious to homebuyers. Now, the idea of luxury means something different, and it includes these new in-demand aspects
by Gerard Splendore Oct 12
Is it time for you to hire an assistant?
Opinion
An assistant can be the best thing you can do for your business so that you can take it to the next level
by John Giffen Oct 11
Don’t alienate buyers! 10 in-person showing turnoffs 
Opinion
With COVID-19 limiting access to listings, buyer visits are at a premium. Sellers hoping for an offer need to ensure nothing alienates a buyer who goes through the hassle of viewing their home in person
by Carl Medford Oct 10
The Real Word: NAR buyer commission lawsuit continues
Opinion
This week, Byron Lazine and Nicole White discuss NAR’s buyer commission lawsuit, working with out-of-state buyers and a new trend in luxury real estate
by Byron Lazine Oct 9
Why referrals should have a place in your sales strategy
Opinion
Both prospecting and marketing are important, but your sales strategy is not a two-legged stool. It is a three-legged stool, and the third leg should be your referral plan
by Inman Oct 9
Smart home tech for agents: Want the best home office setup?
This year, the home office became a treasured room in most people's homes. To improve your WFH experience (and make it infinitely more comfortable), here are a few smart tech options
by Brandon Doyle Oct 9
3 tips for marketing luxury listings during the holidays
Unfortunately, the eggnog won’t be flowing at holiday-themed open houses, but there are ways to safely market a luxury listing during this time with a little bit of (pumpkin) spice
by David Parnes AND James Harris Oct 8
3 building blocks for business resilience today
Instead of focusing on building, a lot of agents and teams have shifted gears. Now, they're rebuilding, adapting and tweaking their processes instead. Here are a few things to remember when crafting a strategy for moving forward
by Kathleen Black Oct 8
How to lead through the ups and downs
Business, just like life, is full of ups and downs. It's your job as a leader to challenge your team members to dig deeper during the good times and push through when the going gets tough. Here's how
What is it like to be a poll worker during a pandemic?
Opinion
There's a need for poll workers in many states. Here's why broker-owner Teresa Boardman volunteered, what it was like and why she'll do it again on Nov. 3 for the national election
by Teresa Boardman Oct 8
Why you should negotiate your commission, not cut it
Your commission is negotiated when you take the listing, but after that point, it becomes 'cutting' — and that is not what a luxury agent should engage in
by Spyro Kemble Oct 8
Are incentives the key to navigating a softening seller's market?
Agents in California and New York share how they're dealing with softening seller's markets and whether buyer's incentives are worth the potential trouble
by Marian McPherson Oct 7
Frustrated clients? Top real estate agents offer tips for staying positive
Historically low inventory is leading prospective clients to miss out on dream homes, brokerage leaders said Tuesday during a virtual roundtable discussion hosted by Chris Heller, the chief real estate officer of OJO Labs. Here's how to help them stay positive
by Patrick Kearns Oct 7
Pulse: What are your top tips for breaking into luxury?
This week, we're asking readers to share their best tips for newbie agents wanting to pursue a career in the high-end market. What do they need to do, and what skills should they focus on?
by Inman Oct 7
10 simple, thrifty ways to generate more Google leads
We all know that page views often translate into more leads and commissions for your business. So, here are a few tips to help you generate more views for your website, posts and videos with little or no cost
by Bernice Ross Oct 7
Netflix and Zillow team up to create 'listing' for haunted house flick
Netflix created a Zillow listing for Bly Manor, the location of the platform's latest original movie, "The Haunting of Bly Manor"
by Marian McPherson Oct 6
The leaders have emerged — and they're retiring RETS
Most of the real estate industry is driving its data around in a clunky, decades-old car. But now, leading MLS technology organizations are finally helping us trade it in for a newer and more efficient model
by Sam DeBord Oct 6
Beyond the headlines: Real estate remains a shining light
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner discusses how the housing market continues to bring out buyers in an economy still mired by the COVID-19 pandemic
by Matthew Gardner Oct 6
Why agents need continued education — especially today
For agents, education goes hand in hand with having a positive work environment and company culture. The more resources they have at their disposal, the more likely they are to thrive. Here's why
by Jill Butler Oct 6
Pulse: The best luxury marketing video you've seen
This week, we're sharing high-end real estate videos that take it a step further with creativity, visual appeal and thoughtfulness. From parodies to sweeping, cinematic videos, here are a handful of top choices
by Inman Oct 6
Lesson Learned: Fall in love with your clients
Find out how Northrop Realty’s Creig Northrop succeeds by putting the client first
Out-of-state buyers? 5 tips for helping them in a hot seller's market
Working with buyers from hundreds or thousands of miles away can be a hectic process. However, it all becomes easier (and less stressful) when you have a well-thought-out plan in place. Here are a few tips
by John Gluch Oct 6
How to set yourself apart in luxury real estate
To get to the top in the high-end market, you have to build your brand, maintain your reputation, keep working hard and most importantly, love what you do
by Mauricio Umansky Oct 5
10 turnoffs that’ll have buyers swiping left on your listing
Opinion
Sellers must learn how to manage the 7-10 seconds a potential buyer will spend on their listing. If buyers don't like something, it’s on to the next one
by Carl Medford Oct 5
Working with skittish sellers? 7 ways to ease their worries
In today's confusing world, agents need to do everything they can to ensure a smooth transaction. These tips can help your sellers feel heard, comforted and in control of the process
by Grattan Donahoe Oct 3
The Real Word: Zillow to hire agents — now what?
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s latest announcement, Netflix’s new social media docudrama and America’s largest artificial surf park
by Byron Lazine Oct 2
Inman handbook: Breaking into the world of luxury real estate
Not everyone starts a career in real estate with a network of well-heeled clients. But luckily, it's still possible to work in luxury even if you're starting from scratch
by Jim Dalrymple II Oct 2
4 can't-miss real estate events happening virtually this fall
Even though events are held virtually now, they still offer tremendous value — and a chance to connect with some of the best real estate experts in the world. Here are a few noteworthy digital happenings
by Victoria Kennedy Oct 2
Smart home tech for agents: What to look for in light strips
Light strips can add a lot to a home, especially when they can be controlled via an app on your phone. Here are the various options available on the market today and a few of their notable features
by Brandon Doyle Oct 2
The 7 secrets to retaining your truly talented people
Retaining truly talented team members is a competency all leaders need to master to grow and thrive in our ever-competitive environment
by Chris Pollinger Oct 1
3 ways to take a whole-person approach to nurturing talent
Once you find truly talented team members, you must continue to nurture them by understanding what motivates them, creating growth plans and coaching them to live their best lives. Here's how
3 marketing tools to enhance your digital efforts
Working from home? Here are a handful of real estate marketing tools that can save you time, streamline your business and increase your conversions in this ever-changing industry
by Kathleen Black Oct 1
Are you playing hurt? This is for you
Opinion
Real estate can be a nonstop, demanding career. As an agent, you're always on the go — even if that means pushing through personal pain. Here's what one broker-owner learned while dealing with her own
by Michelle Shelton Oct 1
Compensation plans: 5 questions to ask before talking fees
Opinion
Asking about fees is valid, but there are better questions that can be posed in more valuable ways to evaluate a potential brokerage before discussing fees
by Nick Malouff Sep 30
These 5 marketing campaigns are tailored for today's market
With the last quarter approaching, agents should strive to finish 2020 strong and step into the next year on the right foot. In other words, now's a great time to implement these marketing campaigns and generate new income streams for your business
by Bernice Ross Sep 30
Pulse: What's the best luxury marketing video you've seen?
This week, we want to hear about the best, most thoughtful high-end real estate videos that caught your eye. Why did it work, and what made it an effective campaign?
by Inman Sep 30
3 traits agents need to hone to make it in this business
Find out how to hone the skills that’ll get you to the top from veteran Realtor and team leader Jeff Quintin
by Pat Hiban Sep 30
MLS confidential: 8 realities sellers need to know about their listing
Listing a property on the MLS — while representing it accurately and truthfully — can be a complex process, which is why agents need to do explain to sellers what is and isn't possible when setting up a listing. Here's how
by Cara Ameer Sep 29
Pulse: The one marketing tip you give to all agents
This week, readers share their tried-and-true marketing tips and strategies all agents can benefit from. Here are the ideas you believe in and why
by Inman Sep 29
Inman Handbook for reaching consumers on realtor.com
Want to optimize your profile on this real estate portal? Find out what to include and how to stand out on realtor.com’s platform
How to decide your brand's DNA as a new agent
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
by Gerard Splendore Sep 28
5 ways to pivot your marketing for 2020's challenges
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
by Georg Chmiel Sep 28
How 'The Social Dilemma' relates to your business
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
by Rachael Hite Sep 28
First-time sellers? Set their expectations with these 7 truths
Opinion
How buyers find their new home has changed dramatically, and maybe even permanently, this year. Remember that what’s normal for us now is all new to sellers — especially the first-timers
by Nicole Solari Sep 27
How to recruit top talent amid sky-high unemployment
For agents and teams looking to build their bench and expand their businesses, today's employment landscape provides a previously unimaginable opportunity to hire top talent. Here are a few ways to make the most of it
by Carl Medford Sep 26
Smart home tech for agents: Should you buy your own router?
Because a lot of us are spending more time at home, having a robust, reliable home network is more valuable than ever before, which is the exact reason you should consider buying a router. Here's how it works
by Brandon Doyle Sep 25
The Real Word: Should agents disclose referral fees?
Opinion
This week, Byron Lazine and Nicole White discuss the importance of disclosing referral fees, markets in trouble and ways to use TikTok for business
by Byron Lazine Sep 25
4 best practices to help you nail every listing
From standard operating procedures to pandemic preparations and the fundamentals of listing success and conversion, these four practices are the key to success
by Kathleen Black Sep 24
Google Ads is key to your online presence — here's how it works
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
by Ben Mizes Sep 24
Why we shouldn't forget it's safety month
Opinion
Although sensational headline stories are the ones that fuel discussions on agent safety, other more everyday occupational hazards are worthy of attention, too. Here's why
by Teresa Boardman Sep 24
What your team should be doing to end the year strong
Q4 is no time to relax and wind down. By following these tips, your team will build the habits they need to achieve their goals and end the year on a high note
by James Harris AND David Parnes Sep 24
No agent left behind: How teams can help newbies compete
Help new team members compete by creating a rhythm to their day, doubling down on their skills with sales training, leaving no team member behind and focusing on what drives them
by Adam Hergenrother Sep 24
From mindset to marketing: How to reach and convert leads
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
by Bernice Ross Sep 23
How to help sellers achieve 'sky-high ROI'
Achieving 'sky-high ROI' isn’t about spending thousands of dollars on massive home improvements before you sell. Here are 3 low- to no-cost actions that net sellers a lot more on their home sales
by Kris Lindahl Sep 23
Pulse: What's one marketing tip you'd give to all agents?
This week, we want to know the one marketing tip you swear by. How has it worked for you in the past, and why do you think it had an impact on your business?
by Inman Sep 23
Dear Marketing Mastermind: How can I become a neighborhood expert?
Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
'The Color of Law:' Author Richard Rothstein on housing segregation
Katie Lance interviews the author of influential book 'The Color of Law' to discuss the history of public housing policy, its effect on the ongoing racial discrimination and what we can do now
by Katie Lance Sep 22
Beyond the headlines: Builder sentiment record high
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner digs deeper into last week's economic announcements on retail sales, consumer sentiment, building permits and more
by Matthew Gardner Sep 22
Pulse: What's working for readers on social media
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
by Inman Sep 22
Struggling with video? 4 tips for improving your hustle
Video allows you to communicate and build 'know, like and trust' relationships unlike any other marketing tool
by Kendall E. Bonner Sep 22
How women in real estate can carry on RBG’s legacy
Opinion
Reflecting upon Supreme Court Justice Ruth Bader Ginsburg's accomplishments, Realtor Lynn Wheeler was inspired to share her thoughts about being a woman in leadership
by Lynn Wheeler Sep 21
Car-wrap advertising — yay or nay for agents?
You've probably seen them before — vehicle wraps loudly advertising businesses around town. But should agents consider turning their cars into mobile billboards? Here are a few pros and cons
by Brandon Doyle Sep 21
Drop some knowledge: 5 must-do's for sellers in today's market
Any sellers looking to sell their home should be following a comprehensive checklist. Although many such lists are readily available online, it's time for a new list: Coronavirus has changed everything
by Carl Medford Sep 21
The Inman Handbook on making Redfin your referral partner
Ever thought about marketing your services on Redfin? Find out everything you need to know to get started, including tips from long-time Redfin Partners
Overwhelmed with multiple offers? Here's how to handle them better
In our current market, listing agents are finding their clients being met with multiple offers on their home. To ensure both sides leave the transaction happy, here are a few tips for effectively handling multiple-buyer situations
by Clarence Webb Sep 20
Get more out of Instagram! 12 tips every agent should follow
You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform
by Katie Lance Sep 19
3 facets to consider when choosing your luxury brokerage
Teamwork, technology and marketing play crucial roles in agents’ success. Here’s why you should consider them when looking for a brokerage home
by Mauricio Umansky Sep 18
The Real Word: Do these buyer's agent behaviors need to stop?
Opinion
This week, Byron Lazine and Nicole White discuss buyer's agent behavior that needs to stop, the importance of high-speed internet and a new design trend that's popping up
by Byron Lazine Sep 18
Switcher Studio brings easy, broadcast-level video production to the iPhone
Opinion
IPhone video content app enables multiple devices to broadcast on a single stream and add rich graphics on the fly. Sorry Android users — this one is iPhone-exclusive
by Craig C. Rowe Sep 18
Prospecting high-net-worth clients? Avoid these 3 massive mistakes
When it comes to high-net-worth markets, referrals are one of the only paths for accessing top clients. As an agent, what mistakes are you making when asking for referrals? Here's how to diagnose the problems and a few ways to fix them
by David Friedman Sep 18
Smart home tech for agents: How to choose a robot vacuum
Robot vacuum technology has advanced significantly over the years, and there are now a lot of options to choose from. Here are the perks and drawbacks of the most popular devices at every price point
by Brandon Doyle Sep 18
Want a bench of talent? Here's how to recruit top teammates
These days, there are a lot of great companies looking for top-notch talent, which means you have to get competitive with the value you provide candidates
by Adam Hergenrother Sep 17
Be a better leader: 10 tips for starting 2021 on a positive note
Opinion
Going into next year, we need to be taking steps to be better leaders with a more positive message and an attitude of growth and servitude
by Ryan Rodenbeck Sep 17
3 realities broker-owners can't ignore
As a broker in 2020, if you want to keep your team intact — let alone grow it in numbers — you need to keep your finger on the pulse of what's going on. Here are 3 issues you need to factor in and learn from
by Erica Ramus Sep 17
Let tech lead! How to get more clients in 2021
Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here's how you can harness the power of tech to your advantage
by Abhi Golhar Sep 17
Real (Estate) Talk: 'I didn't create the system'
Fair housing was an outcry of American real estate's blind spot. Here are a few areas in the industry that still deserve more attention — plus ways to improve our line of sight
by Lee Davenport Sep 17
This is the least memorable way to brand your business — don't do it
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
by Bernice Ross Sep 16
Are you a secret agent? Here's how to tell
As an agent, you might be making it difficult or inefficient for potential clients to find and reach out to you. Here's how to ensure people can find you online
by Jay Thompson Sep 16
Pulse: What's working for you on social media?
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
by Inman Sep 16
How to get to the top as an agent
During a Connect Now session on Tuesday, Beverly Hills agents Joyce Rey and Jade Mills shared some of the secrets to their success — with a little Hollywood gossip on the side
by Andrea V. Brambila Sep 15
How Douglas Elliman's top duo rose to the peak of NYC real estate
Brothers Oren and Tal Alexander share how authentic relationships, cutting-edge data and a solid work ethic led them to the No.1 spot at Douglas Elliman
by Marian McPherson Sep 15
Brad Inman: You should be proud to be a real estate agent
During his opening address at Inman Connect Now, Inman advised agents to embrace change, look for opportunity and hold their heads high
by Patrick Kearns Sep 15
Agent/broker perspective: Are virtual presentations here to stay?
With buyers and sellers concerned about the risks of in-person meetings, virtual presentations are now the norm. But what can brokers tell agents who aren't convinced virtual communication is here to stay?
by Anthony Askowitz Sep 15
Beyond the headlines: Revisiting mortgage forbearance
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner takes another look at mortgage forbearance, explaining the latest data and insights in light of some recent headlines
by Matthew Gardner Sep 15
Pulse: The biggest marketing mistakes our readers have seen
This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
by Inman Sep 15
Plan, sort, pack! How to help homesellers prepare for a move
It’s understandable if clients get anxious when preparing their homes for sale — especially if they haven’t moved in decades. As an agent, you should guide them through the process, and remind them that all it takes is a little bit of planning ahead
by Gerard Splendore Sep 14
Don't give up on radio! There's still value in radio ads
Sure, radio might not be what it was in its heyday. However, the low costs and the proliferation of podcasts and other streaming services could make it an attractive option for some agents. Here's what you need to know
by Brandon Doyle Sep 14
To keep or remove? Why photos of sold homes still pose a conundrum
A growing number of buyers are demanding the removal of online photos used to market the home they purchased. MLSs and agents are fighting back to keep the pictures intact. Here’s what both sides are saying — plus a few solutions
by Carl Medford Sep 14
7 buyer's agent behaviors that need to stop
Opinion
It’s an aggressive seller’s market out there. As a buyer’s agent, what are you doing to get your offer accepted? If it’s any of these behaviors, now’s the time to stop
by Michelle Shelton Sep 14
Afraid of hearing 'no'? Here's how to overcome fear of rejection
It might not come as a surprise that a lot of agents still experience an intense fear of rejection, which might stop them from prospecting and attracting new business. But why is that? And how can they learn failure resilience?
by John Giffen Sep 13
Why investors make the best clients — and how to land them
From having recurring business to fostering industry connections, working with real estate investors has its perks. If you're an agent, here are some tried-and-true ways for landing them as clients
by Ben Mizes Sep 12
DelPrete: COVID-19's effect on global real estate portal revenues
In response to the pandemic earlier this year, leading real estate portals reacted by rolling out discounts and new products. Now, the results are in — and here's the revenue impact
by Mike DelPrete Sep 11
DIY smart home security has its perks — here are a few
Now that so many people are spending more time at home, safety is a topic that's on everyone's mind. Chris Carney, co-founder and CEO of Abode Systems, weighs in on why agents should encourage clients to consider smart home security
by Brandon Doyle Sep 11
The Real Word: Is fall the new spring in real estate?
Opinion
This week, Byron Lazine and Nicole White discuss fall market activity, Airbnb bookings and Coldwell Banker’s virtual conference
by Byron Lazine Sep 11
What it's like to market city life during a pandemic
Opinion
Historically, cities have been the center for commerce and the arts. They used to be vibrant places that attracted young people. But what about now? And is marketing real estate in the city tough?
by Teresa Boardman Sep 10
Who’s your target audience? 5 key groups to focus on
As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
by Kendall E. Bonner Sep 10
The secret to finding your perfect brand and marketing plan
Branding and marketing become surprisingly simple and effective when you know your core values, your inherent strengths and your personal brand archetype
by Chris Pollinger Sep 10
Feeling the burnout? 4 ways to avoid WFH stress
Real estate professionals have been at it for six months now, balancing the stress of working from home with a host of other distractions. To avoid being pulled into a state of exhaustion and burnout, here are four tips to keep in mind
by Kathleen Black Sep 10
Growing your brand through YouTube? 3 tips to start off strong
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
by Santiago Arana Sep 10
Save your time! 3 tips for prescreening prospects
The last thing agents want is to work with prospects for weeks before realizing it was a complete waste of time. This can be avoided, however, by having the proper prescreening process in place for vetting clients. Here are a few tips
by Andre Clayton Sep 10
32 pieces of advice for new and aspiring real estate agents
Veteran real estate professionals share what it takes to build a business, forge relationships, manage finances and create a mindset built for success
by Marian McPherson Sep 9
Pulse: What are the biggest marketing mistakes you've seen?
This week, we want to hear about the worst marketing and branding blunders you've seen throughout your career. What was your takeaway from it? How could it have been avoided?
by Inman Sep 9
How to create customer personas — and why they’re important
Opinion
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
by Jay Thompson Sep 9
10 ways to rewire your mindset and start thriving today
The WomanUP! Conference, which took place last week, was jampacked with insights and inspiration for agents. Here are 10 important takeaways agents should consider when making a survive-to-thrive mindset shift
by Bernice Ross Sep 9
Pulse: Our readers share their favorite marketing campaigns
This week, our readers share marketing efforts that really resonated with them. A mix of others’ achievements as well as their own, these campaigns hit the mark for our readers
by Inman Sep 8
10 business principles I learned from getting healthy
Opinion
When Carl Medford set off on a weight loss journey, he soon realized that the same principles of commitment, coaching and overcoming failure could be applied to business. Here's everything he learned
by Carl Medford Sep 8
Want more eyes on your website? Consider pay-per-click
If you're an agent looking to generate leads to your website, then pay-per-click ads might be a good way to drive traffic. Here are a few things you need to know before springing for this type of marketing
by Brandon Doyle Sep 7
Bu-bye! 9 signs it’s time to cut ties with clients
Opinion
We can't always spot a bad apple from afar. But here are a few situations when you should say adios
by Nicole Solari Sep 6
Your brand is you — have you answered these critical questions?
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
by Kyle Draper Sep 5
How can smart shades add functionality and value to a home?
From convenience to energy efficiency, smart home tech touts many benefits to the homeowner. One popular choice? Smart shades. Here, Scott Stephenson of Hunter Douglas explains why smart shades are a valuable part of any smart home ecosystem
by Brandon Doyle Sep 4
The Real Word: How can agents win bidding wars?
Opinion
This week, Byron Lazine and Nicole White discuss strategies and tactics for winning bidding wars, which are currently on the rise, and words to avoid during negotiations
by Byron Lazine Sep 4
Is it time to liberate real estate?
Opinion
As the pandemic has made clear, companies who tailor toward the consumer succeed in both good and bad economic times. But buying and selling homes isn’t like other online shopping experiences. Why?
by Kris Lindahl Sep 3
Are you keeping tabs on your team's energy? Here's why you should
If you're striving to make a positive impact on your team as a leader, you have to take note of their energy — as well as your own. By focusing on breath work, staying centered and noticing subtle shifts, you can be a better, more thoughtful leader
Starting a podcast? Nail these 3 brand-building basics
If you're an agent, podcasts can be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one
by David Parnes AND James Harris Sep 3
Want to connect better with clients? Customize your communication
Using emotional intelligence to understand different personality styles is vital to creating and maintaining relationships
by Kathleen Black Sep 3
How to lead your team through the rest of 2020
Being adaptable to change is what sets you apart from other teams. Here are some concrete steps for leading your team through the rest of the year
3 agents share how mentoring bettered their careers
Mentoring is a two-way street that benefits both parties. Agents at the WomanUP! virtual conference discussed how it changed the game for them and altered their career paths
Century 21 CMO on how to grow by focusing on the little things
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
by Jordan Scheltgen Sep 2
Pulse: Tell us about your favorite marketing campaigns
This week, we're asking you to chime in and share your favorite marketing campaigns with us — whether it's someone's else brainchild or yours. What makes it effective? Why did it resonate with you?
by Inman Sep 2
Negotiating? 7 words to put on your 'don’t say' list
Opinion
If you’re ready to become a better negotiator, choose one word from this list, and work on eliminating it from your negotiation vocabulary
by Bernice Ross Sep 2
How saying 'yes' changed the careers of 4 female real estate pros
'Don't say 'no' in fear, say 'yes' to success,' advised broker Sabrina Brown during the first day of the California Association of Realtor's WomanUP! 2020 virtual event
How to monitor your brand without spending major coin
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
by Jay Thompson Sep 1
Pulse: Our readers share their favorite social media influencers
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
by Inman Sep 1
Preparing for an inspection? 10 things sellers need to do
There are many obstacles that can derail an inspection, especially in today's COVID-19 climate. As an agent, you should step in and offer sellers advice on what to do to make the process go a bit smoother
by Cara Ameer Sep 1
Making sense of the headlines: A look at last week's reports
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner looks at last week's real estate and economic announcements, explaining what the data and numbers mean, especially in the context of COVID-19
by Matthew Gardner Sep 1
Are billboards still effective? Yes, if you follow these rules
Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly
by Brandon Doyle Sep 1
How to get your listings ready for fall
There's no denying that fall decor brings about feelings of warmth and belonging — which is why agents shouldn't ignore it when it comes to listings. Here are four areas to focus on when staging for pumpkin-spice season
by Gerard Splendore Aug 31
Agents, stop sitting on your assets!
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
by Larry Hales Aug 31
Are you prepared for a market shift? Master these 3 skills
The market might be sizzling right now, but there’s a cooler backside to any hot market. Those who anticipate the shift and effectively prepare are those who will succeed once the new realities emerge
by Carl Medford Aug 31
Agents see big financial, emotional returns from coaching
After Inman set out to see if coaching actually works, numerous agents said they saw their incomes, team sizes and general happiness improve thanks to the practice
by Jim Dalrymple II Aug 31
Lesson Learned: Believe in the power of investing in you
Find out how Atlas Real Estate’s Ryan Boykin turned his entrepreneurial talents toward a career in real estate and a belief in the power of investing
Losing bidding wars? 10 strategies for victory
With a red-hot seller's market, listings are now getting multiple offers — and agents have to be prepared for bidding wars. Here are a few tried-and-true strategies agents can use to beat out the competition
by Kseniya Korneva Aug 30
Which type of coaching is the best fit for your business?
Is a weekly program best, or do you need the structure of a brokerage with daily sessions? Knowing what types of coaching are available can help you choose the best program for your business
by Teresa Mack Aug 29
The Real Word: When should buyers walk away?
Opinion
This week, Byron Lazine and Nicole White discuss when buyers should walk away from a property, buyer beliefs and Jerry Seinfeld's thoughts on New York City
by Byron Lazine Aug 28
What's the future of iBuyers in light of COVID-19?
Opinion
Although no one knows exactly what the future holds for real estate, things seem particularly uncertain for iBuyers. Here's a look at the advantages and disadvantages these companies are facing as they navigate the current housing market
by Luke Babich Aug 28
Do these 3 things to adjust your mindset for success
In order to achieve your goals, your mindset must match your aspirations, otherwise it will hold you back from being successful
by Santiago Arana Aug 27
Free camping in the city, or lack of affordable housing options?
Opinion
The seat of a bike is a great way to really see the harsh realities of a city. Here's what one broker observed as she biked her way along homeless encampments
by Teresa Boardman Aug 27
7 tips for protecting your commission when staging
Staging adds value to the sale — but it should not break your bank. As an agent, use these seven tips to protect your income when incorporating home staging into your listing process
by Jennie Norris Aug 27
Does life coaching have a place in real estate?
It's no secret that real estate agents work long and hard — which is why they, of all people, could really benefit from a life coach. Instead of just focusing on work, life coaching involves the whole of a person. Here are a few reasons agents should consider it
by Adam Hergenrother Aug 27
Smart home tech for agents: Which Amazon Echo product is right for you?
Amazon Echo products are nifty, convenient gadgets, and they can leave a lasting impact on clients when presented as closing gifts. But with a sea of options out there, which one should you go for?
by Brandon Doyle Aug 27
Ready to level up? Read these 10 groundbreaking books
Here are the 10 books every real estate professional must read to improve their personal and professional life, according to Inman readers
by Marian McPherson Aug 27
Are you learning from the market turn? Adjust your focus now
The coronavirus pandemic pressed the reset button on our personal and business lives. So, for agents looking to make good use of this time to grow their businesses, here are a few ways to do that by zeroing in on education
by Kuba Jewgieniew Aug 27
Lead, plan, communicate — the 3 basics of coaching through uncertainty
This time of uncertainty proved to be a true test for good leadership. As a leader, you should be stepping in and coaching your team to better adapt to this new landscape. Here's how
by James Harris AND David Parnes Aug 27
How to build an onboarding process that’ll grow with your team
A strong onboarding program will help agents feel truly welcome and recognize that you put your agents’ needs at the top of your priority list
by Ryan Rodenbeck Aug 27
What real estate agents can learn from doctors
Opinion
Are you being treated like the professional you are? Here’s what medical professionals know that many real estate professionals do not
by Troy Palmquist Aug 27
'Coaching? I don’t need a coach!' Why agents turn down coaching
Coaching leads to higher performance, which is why so many agents swear by it. And yet, despite its many benefits, some still choose to forgo the practice. Here are three main reasons agents shy away from coaching
by Jay Thompson Aug 26
Pulse: Who are your favorite social media influencers, and why?
This week, we're asking you to share your favorite social media influencers. Who are the people you look to for advice on Facebook, Instagram, YouTube and even TikTok? And more importantly, why? 
by Inman Aug 26
Need to cut costs? Create your own leads — for free
Looking to reduce expenses? Consider cutting your lead spend. If you’re willing to invest some extra time, you can generate your own leads for free and liberate yourself from paying for today's costly leads
by Pat Hiban Aug 26
Want to be a top producer? Steal these 6 moves from their playbook
Opinion
Becoming a top producer comes down to proactively prospecting about 7 hours a week, constantly learning, being emotionally resilient and moving from great to memorable client experiences
by Bernice Ross Aug 26
Making sense of the headlines: A look at household debt
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner takes a deep dive into the latest data on household debt and credit and what it might mean for post-COVID economic recovery
by Matthew Gardner Aug 25
Pulse: The toughest decisions our readers made this year
Last week, we asked you to share some of the tough calls you had to make this year in light of the challenges brought on by COVID-19. Here's what you had to say
by Inman Aug 25
6 tips for crafting stronger buyer offers
Opinion
If you’re having to compete in a multiple-offer situation on every offer, you have to find a way to give your buyers as much of an edge as possible
by Alex Neir Aug 25
Back to school? 5 tips for a better work-school blend
Opinion
This isn’t business as usual. Stop holding yourself to outdated standards — find your blend, and keep pushing yourself at what you love to do
by Rachael Hite Aug 25
How Corcoran Group shifted to focus on coaching to the moment
Corcoran Group shifted hard and fast to a fully virtual agent development program when the pandemic hit New York City mid-March. SVP of Learning and Development Marc Alter told Inman how his coaching team pivoted during the pandemic to best serve their agents
by Lillian Dickerson Aug 24
A guide to your mid-year business plan reboot
We're halfway through the year — when was the last time you checked how you're tracking against your 2020 business plan? Now is the time to evaluate and adapt
by David Medley Aug 24
4 rules for a more effective accountability partnership
Having an accountability partner goes a long way when it comes to setting your goals and taking proactive steps to achieve them. But in order for the relationship to work, there are a few things you need to consider
by Kathleen Black Aug 24
When facing obstacles, pivot like a pro — here's how
Opinion
Basketball players, when confronted by a wall of defense, pivot to continue movement toward the net. Take cues from the sport to successfully pivot your business to continue moving forward in the midst of the current pandemic
by Carl Medford Aug 24
10 outrageous buyer beliefs agents should debunk ASAP
Opinion
When buyers first walk through the door, they're bringing with them a lot of false truths. It's your job to open their eyes
by Nicole Solari Aug 23
Doing virtual tours? 10 things you should (and shouldn’t) do
Opinion
If you are dedicated to becoming the best listing agent you can be, you owe it to your clients to grow your marketing efforts using this valuable link
by Andrew Fortune Aug 22
How women can use their greatest superpowers in real estate
Opinion
If you’re a woman considering a career in real estate, harnessing these qualities and characteristics can set you up for success when working with clients and closing deals
by Amy Galvin Aug 21
Not good at arranging throw pillows? Good thing there's Stagerie
Opinion
A web app developed by a Des Moines agent gives those who aren't good at staging — or those who don't like having that conversation with their clients — a way to offer advice without coming across as pushy
by Craig C. Rowe Aug 21
The Real Word: Will there be a rise in foreclosures?
Opinion
More this week: Byron and Nicole discuss mortgage delinquencies, outdated seller beliefs and Blockbuster’s themed Airbnb
by Byron Lazine Aug 21
How the pandemic inspired a selling technique that rivals iBuyers
Greg Hague, the founder of Real Estate Mavericks, shares how his formula offers sellers convenience, a higher price and a higher degree of safety
by Andrea V. Brambila Aug 21
12 ways to prioritize wellness in stressful times
The founder of Women's Choice Award told real estate agents to 'get over the guilt' and prioritize wellness to succeed
by Lillian Dickerson Aug 20
Is your team Q4 ready? Here’s how to prepare for winter
Opinion
The third quarter is winding down, but the market is still hot. If you’re willing to dig deep, hold the line and keep your foot on the gas, you can ensure your business will have a strong fourth quarter
by Adam Hergenrother Aug 20
3 ways to tap into your ‘information advantage’ to win listings
By taking advantage of the wealth of information available to them, agents can better serve their clients and secure more business
by Troy Palmquist Aug 20
Real (Estate) Talk: Why 'I didn't know' can't be an excuse
Opinion
This moment of heightened awareness about equality is an opportunity for real estate professionals to etch a more complete story on the history of real estate in America. Here's why the industry could benefit from more diversity training and courses
by Lee Davenport Aug 20
3 communication tips for forging stronger relationships
Good communication can make your team stronger and your clients more committed to seeking your expertise and services — which is why you have to get it right. Here's how to sharpen your communication skills
by Mauricio Umansky Aug 20
Want to inspire your agents to be better? 5 coaching tips for brokers
Brokers can bring so much to the table by offering coaching opportunities to agents. Your motivations, guidance, advice and availability is critical to their success. Here are a handful of coaching tips brokers should heed
by Erica Ramus Aug 20
Are you prepared for anything? Keep these necessities in your car
Because real estate agents are always on the go, hopping from meetings to showings, you have to be prepared for anything that comes your way. This means keeping your car stocked with necessities. Here's a nifty list
by David Parnes AND James Harris Aug 20
Tough time delegating? 3 tips to help team leaders loosen the reins
The 'people management' aspect of team-building doesn't always come easily to leaders. But letting go of control over the business you've painstakingly built is a critical step in growing and building trust with your team. Here's how to do it
by Kathleen Black Aug 20
How to survive a market shift: Protect yourself
The husband-wife coaching duo Tim and Julie Harris shared how agents can survive a market shift by building new skills, trimming budgets and getting real about the future
by Marian McPherson Aug 20
To script or not to script? Let the situation guide you
There’s no denying that powerful sales scripts help us maintain consistency in our messaging, but not every situation calls for a structured dialogue
by Stacey Soleil Aug 20
Pulse: What's the toughest decision you've made this year?
With a pandemic raging in the background, we know you've had to make some tough calls this year. But what was the most important (read: most difficult) decision you've had to make so far?
by Inman Aug 19
New to real estate? Focus on these 2 things
From finding clients to thinking of what to say, there are so many things that run through a new agent's head. This week, Byron Van Arsdale, a coach and former broker-owner, talks about the most vital things rookies need to succeed
by Bernice Ross Aug 19
Dear Marketing Mastermind: Where can I find sellers now?
Opinion
Everybody talks about low inventories, but nobody does anything about it. Find out how to get the listings you need for the buyers who are still looking
Agent/broker perspective: Should listings highlight new or traditional preferences?
Opinion
The pandemic fast-tracked a number of paradigm shifts that were already reshaping our living habits. So, should agents try to appeal to these new buyer desires or stick with traditional, tried-and-true features?
by Anthony Askowitz Aug 18
Pulse: The best piece of advice our readers received
This week, our readers share the best piece of advice they've ever received from family, colleagues and leaders. These nuggets of wisdom are not only applicable in the (home) office, but in day-to-day life as well
by Inman Aug 18
Let it go! 8 seller beliefs that no longer hold true today
Opinion
When it comes to real estate, people still hold on to a host of tired, old-school beliefs that are hard to shake off. But to ensure a successful sale, agents need to educate their sellers on how the process actually works today. Here's how
by Cara Ameer Aug 18
'Testing the market' is dead! 5 reasons sellers need to let it go
Opinion
Increasing access to market data, evolving buyer behaviors and the new COVID-19 realities have made this practice obsolete. Here are 5 reasons to share with sellers to keep them from making this costly mistake
by Carl Medford Aug 17
How good is your email communication? A few ways to improve
Email is a particularly valuable means of communication in real estate especially now, when sharing information about listings and dealing efficiently with buyers and sellers are key. That's why you need to get it right. Here's how
by Gerard Splendore Aug 17
Starting a coaching program? How to pick the right coach
Coaching can help your team sharpen their skills, maintain drive and find focus, among other benefits. But how do you go about picking the right coach for the job? Here are a few tips
by Georg Chmiel Aug 17
Remote or not, these 10 mistakes are costing you the listing
For many agents and teams, the opportunity cost of lost business might actually be costing them far more than a new shiny marketing approach. Here's what you might be doing wrong — and how to fix it
by Kathleen Black Aug 15
Why aren't more consumers adopting smart home tech?
Opinion
To many, smart home technology still feels unaffordable and complicated to set up. Why is that? And what are smart tech companies like Wyze doing to overcome those concerns? Scott Wilson, the senior director of product marketing at Wyze Labs, weighs in
by Brandon Doyle Aug 14
The Real Word: Key takeaways from Brad Inman's keynote speech
Opinion
This week, Byron and Nicole discuss the Inman founder's Connect Now speech as well as new behaviors emerging as buyers search for homes and how to use Instagram's new TikTok-like feature
by Byron Lazine Aug 14
How to keep your agents tuned into your training
Right now, team members are wanting and demanding opportunities, and it's up to you to prepare them for success and ensure a high likelihood of return for the business. Here's how to do that with training
by Kathleen Black Aug 13
'The teamwork is hard to detect': An outsider's take on teams
Although some agents sing the praises of being in a team environment, Teresa Boardman isn't impressed. Here's why she would rather work with an experienced solo agent versus a team
by Teresa Boardman Aug 13
3 vital tips for standing out as a newbie agent
As a newly minted agent with a limited budget, how do you stand out from the competition? That's the question Roh Habibi gets asked the most. Here are his top 3 tips
by Roh Habibi Aug 13
3 principles to remember when coaching your team
There are many ways to coach a team to success, even in this fast-paced environment that constantly demands new skills. But really good coaching boils down to these three factors
by James Harris AND David Parnes Aug 13
Nailed it! How to create DIY listing videos like a pro
Opinion
For those of you who might not have the professional video budget, mastering iPhone property video is the cost-effective solution you need in your back pocket
by Troy Palmquist Aug 13
Pulse: What's the best piece of advice you've received?
This week, we want to know what's the best piece of advice you've ever heard, how it helped you, and how it still holds true now. Who gave it to you? Was it your friend, leader, coach or mentor?
by Inman Aug 12
Here are the prospecting tools every agent needs this fall
There’s no better time than now to prepare for fall marketing season. For agents wanting to take action now, here is a slew of marketing ideas, tools and apps to use for generating more business with less effort
by Bernice Ross Aug 12
Do agents still need websites? Hell yes
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
by Jay Thompson Aug 12
Does the housing ladder still work?
Opinion
The idea is that most people begin their homeownership journey with a starter home and make their way up to more expensive housing. But is that theory still valid — especially now during a pandemic?
by Steve Cook Aug 11
Pulse: Where our readers turn for business advice
This is where our readers turn whenever they're looking for advice on growing their business — a particularly difficult task to get right in the midst of this year's health crisis, shutdowns and market fluctuations
by Inman Aug 11
Making sense of the headlines: Homeownership rates in 2020
Opinion
This year's increased rate of homeownership represents the largest quarterly increase on record. But is all actually what it seems? Windermere Chief Economist Matthew Gardner dives deeper into homeownership rates
by Matthew Gardner Aug 11
Take Inman's survey on real estate coaching here
Agents have turned to coaches for decades to help improve their incomes and their lives. Let us know here how they've impacted you
by Jim Dalrymple II Aug 10
Coach Dr. Lee Davenport shares the importance of creating safe spaces
Real estate coach and trainer Dr. Lee Davenport shares how agents can use emotional intelligence to help themselves and clients thrive through the pandemic
by Marian McPherson Aug 10
Get real! 3 tips for helping buyers stop chasing shiny objects
Because they're often distracted by shiny objects, homebuyers might be missing out on opportunities to purchase with little or no competition. Here are a few things agents can do to help clients adapt their behaviors and increase their chances of success
by Carl Medford Aug 10
A coach for every need: 50+ experts for you to choose from
Whether you want to learn about investing, hone your core skills or just need some motivation, hiring a coach can help you achieve your goals
by Lillian Dickerson Aug 10
Why you should treat your relationship with clients like a partnership
Opinion
Here's why working together, side by side, as partners is the best way to build rapport, establish mutual trust and create loyalty between real estate agents and their clients
by John Giffen Aug 9
Need advice? 10 inspirational quotes from real estate coaches
Because this month revolves around coaching, it's only fitting to share the very best and most inspiration quotes from notable real estate coaches. Here are a few picks to help get you through tough times
by Kevin Kauffman Aug 8
Do you have grit? 4 characteristics that make for great agents
A lot of new agents have a tough time showing their value to their clients. The truth is, that value has little to do with experience. Rather, it's about possessing these four traits
by Nick Waldner Aug 7
The Real Word: Is 'was' a word of the past?
Opinion
More this week: Traits real estate agents should possess and how a virtual reality experience helped sell an $18M condo in record time
by Byron Lazine Aug 7
What agents need to know about smart home protocols
Setting up a smart home can really add value to a home — not to mention, enormous convenience for the homeowner. But where do you get started? And how do you set up a centralized smart home hub? Here's what you need to know
by Brandon Doyle Aug 7
How to mentor the future leaders in your business
Opinion
By being present and helping along the way, you have the opportunity to show your future leaders that a broad view and understanding of the business will aid them in the future to succeed in whatever they endeavor
by Santiago Arana Aug 7
5 business coaching myths agents need to get over
Opinion
The truth is: Coaches guide you on your growth journey, no matter where you are starting from
3 essential coaching techniques every leader should know
If you're in the position of leadership, coaching your agents is an essential part of the job. It's also what will help propel them to success. Know how to do it well by sticking to these techniques
by Mauricio Umansky Aug 6
Doors open, doors close: 6 strategies that generate (and kill) business
What habits or practices make you more successful — or diminish your chances of getting to the closing table — in today’s market?
by Troy Palmquist Aug 6
4 lessons one real estate pro learned from Doctors Without Borders
Doctors Without Borders is a unique organization doing much-needed work around the world. But the lessons of leadership apply to every business in every industry. Here's what one real estate professional learned from MSF about building a relationship-based business
by Bao Le Aug 6
Where are the best and worst COVID-19 rebounds?
A recent Clever Real Estate report looked at the national trends that were spurred this year by COVID-19. Here are a few of them — plus the top five metros with the biggest increases as well as drops in buyer demand
by Luke Babich Aug 6
5 things leaders should be doing for their teams right now
As a team leader, you have a responsibility to guide your team from panic to assurance — especially in challenging situations. That's why they look up to you. Here are a few strategies to help you be the supportive leader they're looking for
by Kathleen Black Aug 6
A seasoned coach on why small group training gets results
Real estate coach Mike Pallin shares how he broke into the field, why he keeps prices low and why eight is the magic number for group sessions
Why now is the time to hold a seller seminar — and how to do it
Buyer seminars have worked for years. But what about seller seminars? Zoom provides a great way to do seller seminars today, especially in light of COVID-19 restrictions. Here's how to get started
by Bernice Ross Aug 5
Pulse: Where do you turn for business advice?
We all know this year has brought on a range of business challenges, from shutdowns to handling market booms. This week, we'd like to know where you go for advice when you need it
by Inman Aug 5
Why iBuyers and Zestimates belong in your CMAs 
Opinion
Put your fear aside and help clients understand the pros and cons of iBuying and how Zestimates work
by Jay Thompson Aug 5
Hot markets, new opportunities: What agents across the country have to say about the industry
Dozens of agents from across the U.S. and Canada shared insights Tuesday during Inman Connect Now. Overall, they described active markets that have also changed during the tumultuous months of the coronavirus pandemic
by Jim Dalrymple II Aug 4
How agents in the West are future-proofing their business
Agents are adapting to the new normal with Matterport tours, buyer prequalification requirements and by taking full advantage of the tools already available to them
Midwest real estate pros predict a strong start to 2021
Panelists at the Inman Connect Now Midwest Regional Breakout session discussed their strategies for navigating the pandemic, how they're planning for contingencies and where they see the market headed next year
6 ways to diversify and expand during the pandemic
Agents from across the Southwest said sales are good, but it's still important to look for ways to connect with clients and grow opportunities. During an Inman Connect Now session, they shared their tips
by Jim Dalrymple II Aug 4
6 habits to adopt now if you want to build wealth
Husband-and-wife team Wendy and Jay Papasan believe periods of crises can be a chance to refocus your financial journey and adopt wealth-building habits. They shared their strategies at Inman Connect Now
A more diverse real estate industry 'starts from within'
Nate Bowling moderated a Connect Now panel exploring how diversity and community outreach can be better addressed in the real estate industry
Have you heard of the NPS? Here's why it's a great referral tool
The core thesis behind the NPS is that there's one question you can ask clients that reveals what they really think of your business. Here's how you can use it to ramp up referrals
by David Friedman Aug 4
Pulse: What you're leaning on to get through 2020
Last week, we asked you, our readers, to share the important things that are helping you get through the year and keep your business afloat. Here's what you had to say
by Inman Aug 4
8 truths about buying new construction in 2020
Understanding how to deal with builders in the current climate can set the tone for what to expect, should your clients decide to buy new construction
by Cara Ameer Aug 4
Why Section 1031 like-kind exchanges need to stay
Opinion
Candidate Joe Biden’s campaign plan is to eliminate certain preferences for real estate, and one major area the plan focuses on is the elimination of Section 1031 like-kind exchanges. Here's why that's a bad idea
by Dan Wagner Aug 3
'Grit, integrity and work ethic': Liz Bentley on real estate coaching now
The executive coach spent nearly a decade in the corporate world before taking an extended career break to parent her young children before ultimately transitioning to coaching. Now she helps real estate agents, and other professionals, get out of their own way
5 tips for virtually hand-holding first-time homebuyers 
These tips, adapted to your personal selling style and fine-tuned to your client, can add to the buying experience despite not being physically present
by Gerard Splendore Aug 3
Social proof is crucial to getting new clients — here's why
If you want to stand out and inspire interest in your business, there’s no better way than to have past clients vouch for your work. Here's why social proof is invaluable in drawing new clientele and bolstering your online presence
by Brandon Doyle Aug 3
Lesson Learned: Teamwork makes the dream work
Find out how the brokers at Charleston’s Maison Real Estate put their collaborative approach to work for buyers and sellers
Want better team results? 8 tips for being a better coach
Once you've made that shift from an individual contributor to leader and committed to your leadership journey — you can no longer focus only on your results
Fair housing laws: How you can prevent discriminatory practices
The current national conversation on racial equality calls into question institutionalized housing discrimination and the possibilities for the road ahead
The Real Word: What is the future of urban living?
Opinion
More this week: what to expect when scooping up low-priced fixers and how listing descriptions are now highlighting Zoom rooms
by Byron Lazine Jul 31
How can Americans cope with energy costs this summer?
With so many people working from home this year, it's no surprise that utility bills are ticking up. Mike Phillips, co-founder and CEO of Sense, shares tips on what people can do to reduce energy use in your home
by Brandon Doyle Jul 31
Will private search engines squander real estate advertising efforts?
There is an ever-growing number of private search engines that promise the highest level of privacy and no data collection. Could these sites have a significant impact on real estate marketing?
by Stacey Soleil Jul 30
How racism in property deeds affected generations
Opinion
While volunteering to collect data for the Mapping Prejudice Project, one broker did a deep dive into the history of structural racism and the racially restrictive property deeds that affected generations in her hometown
by Teresa Boardman Jul 30
How to focus on your team by fostering positivity
Given everything that 2020 brought on, it's understandable if your team members are feeling a little down and unmotivated. So, here are a few tips to help perk up your team and nudge them to achieve their goals for the year
by Kathleen Black Jul 30
Coronavirus has made real estate tech mainstream — but more innovation is needed 
Opinion
Although the bulk of the real estate transaction used to occur offline, this year, things have changed. Innovation is now a priority, and consumers are widely adopting digital solutions — but are the efforts enough?
by Tom Willerer Jul 30
Pulse: What are you leaning on to get through 2020?
In looking back, what do you think is responsible for keeping your business going this year? Is it your team leader, colleagues, digital platforms, communication tools or something else?
by Inman Jul 29
Trends, strategies and apps that'll shape business in 2020
What are the most important trends to watch? How can agents make sure they thrive in this new normal? What are some noteworthy apps to consider? These distinguished female real estate leaders share their best tips
by Bernice Ross Jul 29
10 team leaders divulge their top profitability strategies
10 team leaders, 10 short videos, 10 strategies. Tune in to learn what's working for top teams
by Pat Hiban Jul 29
Pulse: The social media tools our readers can't live without
Digital marketing is becoming increasingly important — if not absolutely essential — in this new normal. So, this week, our readers share the social media tools they can't live without today
by Inman Jul 28
Want to cultivate a top-producing team? Follow these 5 steps
Building a top-producing team takes work. It's not just about having talented team members on board — it's about cultivating those talents, setting team and personal goals, pushing for innovation, and a few other steps
How to create lasting relationships with your clients
As most agents know, it takes more than an occasional phone call or email to stay top-of-mind. So, here are a few things you can do to develop long-lasting relationships with your clients
by Vance Kellogg Jul 28
How to make sure you stay in front of clients and prospects
There are so many powerful digital marketing strategies out there, and retargeting is one of them. Here's a primer on how it works and why it can help agents make themselves available to clients already in search of help
by Brandon Doyle Jul 27
How to restructure commissions as you grow
For a leader starting a brokerage or a team, there are hundreds of ways to structure agent commissions. Here's how one broker-owner approached the task and what he learned along the way
by Ryan Rodenbeck Jul 27
What's the outlook on the rental market now?
Opinion
To stay in front of the chaos, real estate investors need to know where the rental market really stands. Here's what you need to know — from macro data like unemployment and vacancy rates to how various property types are faring
by Bob Collopy Jul 27