Allison Chiaramonte on selling a $29M Park Avenue penthouse
The biggest challenge in a recent Manhattan sale that Chiaramonte brokered was not the high price point, but rather finding a buyer willing to renovate a co-op
by Libertina Brandt Today 2:00 A.M.
How to make a brilliant first impression and instantly build relationships
In real estate, you could be one relationship away from moving your business to the next level. Here are my top tips for giving a solid first impression, making quicker connections and building meaningful rapport
by Jimmy Burgess Oct 14
Are you Googleable? 5 simple steps to upgrade your online presence
Here are a few tips to help ensure that when your ideal clients search for a real estate agent, they'll find and get to know, like and trust you
by Mary Hind Long Oct 13
3 secrets for perfecting your personal brand
Agents need to embrace personal branding and control their online presence now more than ever
by Mauricio Umansky Oct 13
10 time-management rules elite real estate teams swear by
Elite real estate pros consistently integrate these effective time-management hacks into their daily lives
by Chris Pollinger Oct 13
Using Chime CRM? Here are 3 next-level tips for maximizing conversion
They say that the most effective CRM is the one you actually use, but lead capture is just the first step. Here's how to use Chime CRM to focus on optimizing your entire process from appointment to agreement, agreement to contract, contract to settlement and settlement to repeat client
by Robert Lucido Oct 13
5 ways to hype your listing before it hits the market
Here are a handful of coming-soon marketing tactics that’ll get a little buzz going for your listing before it hits the market
by Darryl Davis Oct 12
Pulse: Tell us about your longest luxury deal
This week, we want to know: What's the longest time one of your luxury listings lingered on the market? What caused the listing to get stale, and how did you fix the situation?
by Inman Oct 12
Tech will never replace agents. Here's why
Opinion
Real estate agents do things that only a human mind, human touch, understanding and empathy can achieve
by Jay Thompson Oct 12
How to expand your luxury real estate network
Any luxury agent will tell you that the strength of your career is as good as the vastness of your network. So, if you're starting to build your contacts, here are a few tips to help you hit the ground running
by Santiago Arana Oct 12
Luxury is about level of service: 5 tips for beginners
Mastering the luxury market can be rewarding — but it’s also a lot of work. If you want to take the plunge into the world of the high-end, here are a few skillsets to hone
by Natalie Hamrick Oct 12
It's time to pay attention to QR codes: Your future clients
Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they're everywhere. So, as a tech-forward real estate agent, here's how you can leverage them and meet clients where they are
by Craig C. Rowe Oct 11
How to brand yourself as the go-to local agent on Instagram
Here are 3 Instagram strategies you can implement right way to start grabbing local prospects' attention online and generating leads
by Heather Colby Oct 11
16 luxury buying and selling trends you can't ignore
The way we live, work and play has significantly changed over the past year or so, and these shifts will continue to drive luxury consumer behavior as far as how and where they choose to live. Here are a few trends you need to be ready for
by Cara Ameer Oct 8
5 habits of agents who effectively prospect the affluent (Part 1)
In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to shift from the reactive 'hope marketing' to proactive, referral-boosting strategies
by David Friedman Oct 8
7 ways to wow past clients and build lifelong relationships
If you go deeper in your past client relationships, they will take your business wider
by Jimmy Burgess Oct 8
Inman Top 5: The biggest stories of the week Oct. 1-5, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Oct 8
OnTrack Agent offers agents access to training, expert advice and more
OnTrack Agent is an online resource for real estate agents to access coaching, training and other resources to assist in business growth
by Craig C. Rowe Oct 8
Now's the time to invest in small-town commercial real estate. Here's why
Although any property investment presents a mix of risks, drawbacks and rewards, there are many small towns that offer great real estate investment opportunities far and above what the big city can present
by Victoria Kennedy Oct 8
Compass decline in value stands in contrast to its growth: DelPrete
Compass' growth over the past 3 years has been remarkable. It is one of the fastest growing real estate brokerages of all time — yet its stock price continues to decline
by Mike DelPrete Oct 7
UnlockdBox app helps real estate agents outsource daily tasks, earn more with smart 'side hustle'
App can help top producers off-load work that's beyond their pay-grade while helping new agents and aspirational assistants learn their market
by Craig C. Rowe Oct 7
Give clients a standout experience! 5 customer service must-do's
Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here's how you can ensure a positive and value-driven buying and selling experience
7 mistakes top producers don't let derail their success
Opinion
Do what the top producers do and avoid the mistakes that can keep you from becoming the best agent you can possibly be
by Jimmy Burgess Oct 7
Rolling out new tech? 3 critical steps for better adoption
Technology that you’re paying for but not using is just money down the drain. Follow these steps, and you’ll get great adoption, increased agent loyalty and engagement — and the best return on your tech investment
by Kevin Van Eck Oct 7
End the year strong: 5 tips for getting every team member to peak performance
How can you ensure every member of your team is performing? Here are a few simple tips to help your team end the year on solid ground
Breaking into high-end real estate? 3 tips for aspiring luxury agents
Establishing yourself as an expert, marketing yourself effectively and utilizing your network to make new connections will give you an edge over your competitors
by David Parnes AND James Harris Oct 6
Why listing feedback is a terrible idea
Opinion
It’s a bad move for your clients, the buyer’s agent and your career. Here's why
by Jay Thompson Oct 6
Want to excel at luxury? 8 client types every agent should be prepared for
When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want
by Bernice Ross Oct 6
Zillow, ShowingTime and why lack of competition kills customer service
Opinion
As fewer companies dominate the scene and own the software it takes to run a real estate business, prices will go up while customer service and innovation decline
by Teresa Boardman Oct 6
This is why celebrities drop $$$$ on rent when they could easily just buy
Luxury real estate adviser and attorney Edward Mermelstein talks celebrity prenups, why actors frequently shell out big for rentals and what luxury lawyers tell their biggest clients
Facebook down! 4 ways to be ready next time
How did Facebook's outage affect those industries that run ads and use its reach to empower marketing campaigns? Here's how the real estate industry can be better prepared next time
by Craig C. Rowe Oct 5
'Instagram is probably the best bet': 3 ways agents can win social media
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience
by Jim Dalrymple II Oct 5
Pulse: What is luxury in 2021? 'Beautiful spaces that makes sense'
What’s the most critical evolution luxury real estate has experienced? What’s most vital to luxury clients today? Here's what readers (OK, reader) said
by Inman Oct 5
How to find listings in a highly competitive market
Becky Eakle argued during Coldwell Banker's Gen Blue Experience that the listing agent always wins. The key then is figuring out how to get more would-be sellers off the fence
by Jim Dalrymple II Oct 5
What agents need to know about rigid foam insulation
Insulation, when installed properly, can significantly cut down energy costs, reduce noise, keep pests out, waterproof structures and minimize air filtration. Educate yourself on all the options so you can help your clients in their decision-making process
by Gerard Splendore Oct 5
Want to be a million-dollar producer? 3 mindset shifts you need to make
When giving advice about making it in real estate, agents often talk about lead generation, follow-up, working your sphere and other strategies. What they don't talk about is mindset — an equally important aspect. Here's how mindset can catapult you to success
by Smita Singh Oct 5
Lesson Learned: Join a team that complements your skillset
Find out how Boston-area luxury real estate agent Dana Bull learned that having the right backup means everything
by Christy Murdock Oct 4
The Real Word: Why were iBuyers put on blast on TikTok?
Opinion
This week, Bryon Lazine and Nicole White discuss a viral TikTok video that criticizes iBuyers, what Americans are willing to sacrifice for a home, and the 'Conjuring' house that's now on the market.
by Byron Lazine Oct 4
5 tips for setting your 2022 real estate marketing budget
Here are a few things to consider as you plan for next year
by Michelle Ayala Oct 1
Is your online presence on point? Here's how to find out
Here’s what real estate agents need to do to expand their online presence and get the most from digital marketing efforts
by Jimmy Burgess Oct 1
Inman Top 5: The biggest stories of the week Sept. 25-30, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Oct 1
3 tips for breaking into the luxury real estate market
Confidence is key if you're in the business of buying and selling real estate, and it's especially crucial if you're trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few
by Santiago Arana Oct 1
Don't stop me now! 3 excuses top producers never make
Opinion
The truth is, it's all about figuring out what you need to get the job done. Become the kind of person who figures things out and develops the skills to achieve the goals you’ve set for yourself
by Jimmy Burgess Sep 30
Stuck in a rut? 22 under-the-radar lead generation ideas for agents
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
by Lillian Dickerson Sep 30
How to help clients 'Airbnb' their home
Agents can play a valuable role ensuring their clients are set up for rental success by identifying homes that might be great rentals, suggesting improvements and updates, and informing owners of local rules. Here's what to know
by Jenny Usaj Sep 30
Why sellers are shunning FHA and VA offers
FHA and VA loans are essential to first-time buyers, who account for about 4 out of every 5 FHA purchase loans. However, in today's market, sellers are quick to dismiss offers that come with this type of financing. Here's why
by Steve Cook Sep 30
Are rising housing prices actually a good thing?
Opinion
Are rising housing prices a bad thing? Consumers think so. It’s critical real estate agents understand and can explain what that means for clients, the industry and the economy
by Adam Hergenrother Sep 29
How to manage expectations and move sellers to realism
Join us for Luxury Connect, Oct. 25-26, in Las Vegas to find out secrets on how to navigate tricky conversations, price homes right, and manage client expectations with Tami Pardee and Aaron Kirman
by Inman Sep 29
Consumers reflect shifting market: Here's what you should know
Windermere Chief Economist Matthew Gardner dives into how consumers feel about the market based on Fannie Mae's latest Home Purchase Sentiment Index survey. The incremental shifts across the results indicate that consumers are feeling the market cool
by Matthew Gardner Sep 29
Want to level up in 2022? 5 ways to approach growth
If you want to level up in 2022, first, slow down. Think carefully about the past year — what worked, what didn't, what could've used a little improvement — and then start carving your path to growth one step at a time
by Mauricio Umansky Sep 28
Stick to the script: How to persuade like a top producer
Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business
by Bernice Ross Sep 28
Readers share their top marketing tips for luxury listings: Pulse
What's the most tried-and-true tip when it comes to marketing luxury real estate listings? Readers share their top helpful hints
by Inman Sep 28
Commission rebates: 'Oh, hell no'
Opinion
Agents flock to Facebook groups to find answers to commission objections only to find a lot of useless chatter. Here's a breakdown of the most common handlers and what works
by Jay Thompson Sep 28
For agents, is Clubhouse ‘alive and well’ or ‘yesterday’s special’?
Clubhouse used to be one of the hottest networking apps out there. But now that the hype has died down, Inman asked agents if it was still a platform worth their time
by Libertina Brandt Sep 28
5 ways to bring a stale listing back to life — without a price reduction
Listing not getting enough traction? Well, the good news is that there's a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider
by Santiago Arana Sep 28
Pulse: The new marketing strategies you're trying in 2022
From leveraging Instagram's nifty Reels feature to introducing interactive floor plans, here's how our readers are spicing up their marketing plans for 2022
by Inman Sep 28
Lesson Learned: Don't underestimate a 'small' deal
Find out how former pilot Matt Dolan learned that when it comes to real estate, every deal has its own potential
by Christy Murdock Sep 27
Creating your 2022 marketing plan? 10 tips from a chief marketing officer
Kristen Diamond, CMO at Better Homes and Garden Real Estate The Masiello Group, shares how she's thinking about her marketing plan in 2022 to help you hone yours
by Kristen Diamond Sep 27
How to use Zillow to grow your business in 2021
Find out how Zillow has managed pandemic-fueled increases in online traffic while enhancing services to agents and customers
by Christy Murdock Sep 27
What real estate agents need to know about dog spas 
At-home pet spas and showers are now a unique (and sought-after) selling point of newer and remodeled properties. Knowing and understanding these trends can help agents stand out to potential clients
by Gerard Splendore Sep 24
How to get more listings in 2021
We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing
by Dani Vanderboegh Sep 24
TikTok for real estate: An Inman Handbook
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
by Lillian Dickerson Sep 24
The Real Word: Why Evergrande's $300B debt matters
Opinion
This week, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who's being sued in $4.8M transaction, and the paint color that can cool a home better than air-conditioning
by Byron Lazine Sep 24
It’s Realtor Safety Month. Why is no one talking about the pandemic?
For agents, staying safe on the job includes protecting yourself against COVID-19, but discussion of pandemic protocols has been largely absent from Realtor Safety Month
by Teresa Boardman Sep 23
How this real estate podcast got 10K Facebook views in 30 days
A podcast does more than just entertain. When done right, it can communicate real value to your listeners and eventually, turn them into clients and referrals. So, if you want to get in the game of creating a podcast, here are some tips to get you started
by Maria Quattrone Sep 23
3 moments that made Homeward's Tim Heyl
From getting a phone call from Gary Keller to rejection from a buyer, Homeward founder Tim Heyl shares the 3 moments that led him to success. Read about the 3 moments that sharpened Heyl's leadership skills ahead of his appearance at Inman Connect Las Vegas
by Libertina Brandt Sep 23
Echovate's latest iteration helps build better teams
Part of what's new is a mentorship adviser, a tool that juxtaposes new agents' profiles with existing performers to determine who in-house could best help them assimilate and succeed
by Craig C. Rowe Sep 23
4 tips for hooking buyers with your listing video
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
by David Parnes AND James Harris Sep 23
The listing launch plan that gets higher prices, faster sales, more listings
Opinion
Take action now to formulate your marketing plan for listings, and you will see your business grow
by Jimmy Burgess Sep 23
The iPhone 13 just launched. Do you need it?
Opinion
Those of you out there still clinging to something around a 6 or 7 will want to pay special attention, because Apple's 13th iPhone iteration will make buyers even more apt to pose, snap and record — faster
by Craig C. Rowe Sep 22
A competitor is recruiting me: Should I jump ship to another brokerage?
Opinion
Brokers have 2 solid options to consider when agents give notice of their intention to leave
by Anthony Askowitz Sep 22
6 things agents wish sellers understood about marketing
Opinion
First impressions are everything when putting a home on the market. That’s just one of several things we wish sellers understood about marketing homes to sell
by Carl Medford Sep 22
5 ways agents can help financially challenged homeowners
High costs, high taxes and high inflation hit homeowners in all price ranges. Here are a few ways you can help distressed homeowners stay in their homes
by Bernice Ross Sep 22
Had a dust-up? How to work your way through conflict effectively
There is no need to avoid conflict when you have confidence, communication skills and the right mindset to handle any conversation that comes your way
by Adam Hergenrother Sep 22
Want neighborhood expert status? 9 shortcuts to learning your market
To become the local expert, you have to earn it by building your market knowledge and reputation. Here's how to get there faster
by Jay Thompson Sep 21
Pulse: What new marketing strategy are you trying in 2022?
Making changes and fine-tuning your marketing plan for next year? Tell us what you're introducing to your repertoire and how those strategies will help you stand out in 2022
by Inman Sep 21
Is this the one? 4 factors to consider when buying an investment property
No two investment properties are the same. The history of repairs, market conditions and the long-term growth potential of the area — as well as your own risk preferences — all factor into whether a property is the right fit for your portfolio
by Michael Hills Sep 21
'Pick one thing': To grow your brand, agents say to take baby steps
Top real-estate agents gave their insight into building a personal brand at a recent Inman Connect Now session
by Daniel Houston Sep 21
How this new agent sold her first $15.5M home at the height of COVID
It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here's how Siena Dorsey of The Agency did it
by Siena Dorsey Sep 21
Got your first celebrity client? 6 tips for making an impression
Helping celebrity clients find their dream homes can be tricky. What's the right approach? How can you impress? Who's the VIP in the entourage? Here are a few tips for real estate agents to make an impression and ensure repeat business
by Jason D. Greene Sep 21
Pulse: Readers share the worst marketing advice they've ever received
Offer steak knives to entice buyers, don't door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they've ever received throughout their careers
by Inman Sep 21
3 assets high-net-worth buyers are looking for in (all) their properties
Opinion
Having space and wellness areas, home entertainment capabilities and interconnectivity are the most fashionable luxuries
by Mauricio Umansky Sep 21
Need a break? 3 systems that'll automate your business growth
Focus on doing what you do well, and find people and systems that will support you and augment your skills
by Victoria Kennedy Sep 21
Inman Handbook on Homesnap
Like many online platforms, the past year has been a time of innovation and development for Homesnap. Find out how to put these new features to work for your business and what the company is rolling out later this month
by Christy Murdock Sep 20
What real estate agents need to know about stair lifts 
Here's what you need to know to suggest stair lifts as an alternative means of traveling safely between a home's floors
by Gerard Splendore Sep 17
Inman Top 5: The biggest stories of the week Sept. 11-16, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 17
Real (Estate) Talk: How 'Women in Real Estate' are thriving on Clubhouse
Are you ready to harness the power of Clubhouse for your business? Here, Brittany Rose, entrepreneur, Realtor and community connector shares how she built a 54,200-follower Clubhouse community for women in real estate and how you can monetize your social media connections
by Lee Davenport Sep 17
QUIZ: Are you a closer? Test your marketing prowess
Find out how good your closing skills are by answering these 10 questions
by Bernice Ross Sep 16
12 steps for thriving through a market shift
What can real estate agents do to grow their businesses? Here is Jimmy Burgess' 12-step plan for thriving through a market transition
by Jimmy Burgess Sep 16
These are the 30 top real estate agents in Hollywood right now
'The Hollywood Reporter' on Wednesday named Aaron Kirman, Fredrik Eklund and Jade Mills among the top 30 luxury agents working in Los Angeles right now
'Coming Soon is a hot mess': Here's why it needs to change
Opinion
Although it was originally designed to help consumers, 'Coming Soon' has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired?
by Matt Fuller Sep 16
Who is your client? 4 personality types to watch for
Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day
by Carl Medford Sep 16
Naming your team? Here's why it's crucial to get it right the first time
Opinion
Finding the perfect name for your real estate team or brokerage is essential to success — and it's become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding
by Troy Palmquist Sep 16
How to shift your marketing strategy in Q4 — and start 2022 right
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
by Rainy Hake Austin Sep 16
How to become the team that attracts top talent
You must be able to lead yourself first before anyone else will follow you, including current team members and future agents and employees
by Adam Hergenrother Sep 16
7 of the most ridiculous requests agents have received from clients
From a ghost inspection to a complete and total ban on police, homebuyers and sellers expect a lot from their agents — and they're not afraid to make some pretty big asks
by Libertina Brandt Sep 15
10 tips that can save your business' online reputation
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
by Jay Thompson Sep 15
Click, click, sign: How to avoid digital signature pitfalls
In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns. Here's what you should know
by Bernice Ross Sep 14
Freshening up a listing? 14 ways to boost a home’s buyer appeal
Details matter, especially with how much buyers are shelling out for their dream homes. Here are some must-do prep tasks sellers should do before listing
by Cara Ameer Sep 14
Pulse: What's the worst marketing advice you've ever received?
Ever been steered in the wrong direction? This week, we're encouraging you to share the most useless, misguided and downright terrible marketing tips you've ever received
by Inman Sep 14
Pulse: Readers share their favorite real estate marketing campaigns
This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It's not too late — we're encouraging you to continue the conversation in our comments section
by Inman Sep 14
3 moments that made Zillow President Susan Daimler
Daimler became president of Zillow in February, but has been honing her leadership skill since her early days as the co-founder of multiple startups. Read about the 3 moments that sharpened Daimler's leadership skills ahead of her appearance at Inman Connect Las Vegas
by Jim Dalrymple II Sep 13
Inman Handbook on Redfin referrals
Market your services in a whole new way when you make Redfin your referral partner
by Christy Murdock Sep 13
Inman Review: Industry-rooted Usherpa takes care of your marketing burden
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look
by Craig C. Rowe Sep 10
Inman Top 5: The biggest stories of the week Sept. 4-10, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 10
Your script just flopped. Here's what you probably did wrong
Opinion
Do you know what makes your scripts winners? Bernice Ross dissects which scripts are pure gold and which will be epic fails — plus best practices for any script
by Bernice Ross Sep 10
NAR can't raise the bar — but your broker can
Opinion
NAR is the face of real estate — a nice big target to blame when something needs to be fixed. But here's why it's really up to real estate brokerages to raise their standards
by Teresa Boardman Sep 10
The Real Word: Do Americans want to live farther from neighbors?
Opinion
This week, Bryon and Nicole discuss new trends like fence renovations, shifts in home preferences and agents like Ryan Serhant building their brand in the real estate industry.
by Byron Lazine Sep 10
10 smart closing gift ideas that clients will never forget
Give gifts that will help you stay top-of-mind for your clients, and you'll go from being a one-time agent to a lifetime agent
by Jimmy Burgess Sep 9
10 bonkers real estate marketing strategies that actually worked
Inman reached out to agents across the US and beyond to share the most outlandish ways they've successfully marketed their business
by Libertina Brandt Sep 9
How helping mom-and-pop investors can grow your business
Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote your business
by Bernice Ross Sep 9
Can 3D tours upend pro listing photos? Not likely
Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here's why traditional listing photography, despite its flaws, will still be standard practice
by Anthony West Sep 9
Bowling alleys? Glam rooms? 6 luxury amenities buyers want now
From state-of-the-art gyms to custom salons and high-end sports courts, today’s luxury buyers are seeking more than just the finest fixtures and finishes — they want a resort-style destination to escape to
by James Harris AND David Parnes Sep 9
Replacing yourself? 6 qualities to look for in a team CEO
Opinion
When finding someone to takeover as team leader, the search might take a while — the stakes are higher. Here are the traits a worthy candidate should have
Pulse: What's the best real estate marketing campaign you've ever seen?
What's that one marketing campaign that really stood out to you (and still does, even years later)? This week, we're inviting our readers to share their favorite marketing efforts — whether it's their own or someone else's
by Inman Sep 8
99 more blog ideas — for sellers
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don't limit yourself to blog posts
by Jay Thompson Sep 8
Welcome to Inman's Agent Edge, the competitive advantage for agents
Every Monday, Wednesday and Friday, we'll bring you the best advice, top tips and latest how-to's in a quick, easy-to-read format
by Dani Vanderboegh Sep 8
Pulse: Readers share their top marketing strategies for fall
Is your marketing plan ready for fall? This week, as we dive into marketing month, our readers share tried-and-true strategies every agent should be taking advantage of during leaf-peeping season
by Inman Sep 7
Are in-person tours dead? Not so fast
Opinion
Virtual tours are alive and well. In fact, they are improving all the time as technology continues to evolve. However, even though virtual tours help spark that initial connection between client and home, in-person tours are what seal the deal. Here's why
by Michael Zaransky Sep 7
4 features every property management platform should have
Choosing the right property management platform can make all the difference in putting you ahead of the competition while helping you foster more meaningful relationships with your clients
by Sachin Latawa Sep 7
Inman Handbook on realtor.com
Realtor.com keeps innovating and developing as a more relevant and tech-friendly platform. Here's what real estate agents need to know to stay ahead of the curve
by Christy Murdock Sep 7
3 major risk types agents need to prepare to mitigate
Opinion
Real estate professionals face 3 distinct areas of risk: financial, physical and legal. Here are a few tips for dealing with those risks
by Joey Sheehan Sep 6
Ever struggle for words? Here’s how to nail client conversations
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
by Bernice Ross Sep 6
Lesson Learned: Learn the universal language of R-E-S-P-E-C-T
Find out how luxury real estate specialist Neal Oates Jr. developed a cutting-edge global brand through good old-fashioned respect
by Christy Murdock Sep 6
Instagram and Facebook made easy: 30+ tips every agent needs
Here are the tools you need to make social media nearly effortless from social media guru Katie Lance
by Katie Lance Sep 4
Inman Top 5: The biggest stories of the week Aug. 28 - Sept. 3, 2021
Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here's the Inman Top 5 for the week
by Inman Sep 3
The Real Word: Does listing feedback really matter?
Opinion
This week, Bryon and Nicole discuss if listing feedback actually matters, the surge of coworking spaces during COVID and the biggest listing cliches agents are guilty of using (and reusing).
by Byron Lazine Sep 3
Hit replay! 3 social media marketing videos from Inman Connect events
Here's how to further your social media reach, maximize your profiles and generate leads on Instagram — on a dime
by Inman Sep 2
10 tried-and-true prospecting strategies that won't fail you
Prospecting can be an intimidating task for a lot of agents. However, there's really no right or wrong way to prospect, and each of us has to choose what works best for our personalities and styles. Here are a few ideas to help you get started
by Danny Brown Sep 2
3 tech tools new agents should absolutely know about
Are you familiar with CRM software and lead generation tools? What about AI? If you aren't familiarizing yourself with the latest and greatest in tech, you're missing out on an opportunity to kick your business up a notch (or two)
by Mauricio Umansky Sep 2
3 ways to dominate a neighborhood
Owning a neighborhood takes time and commitment, and you need to find one that works for you. Once you do find the right 'spot,' don’t hesitate to go all in, be creative and make it your own. Here's how
by Mark Choey Sep 2
Recruiting new agents? 5 tips for making your brokerage stand out
New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips
Sellers putting faith in their Zestimate? 4 steps for getting real on price
Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing
by Carl Medford Sep 2
'Never say never': How to become a successful female broker-owner
Real estate leader Lori Namazi shares how women can establish and expand a robust real estate brand
by Marian McPherson Sep 1
How to find inherited listings in your local market
To tap into local inherited listings, all real estate agents need is the internet
by Libertina Brandt Sep 1
Your branding is costing you money: Here's how to fix it
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
by Bernice Ross Sep 1
Pulse: What are your top marketing strategies this fall?
This week, as we roll up our sleeves and prepare to dig deep into marketing month here at Inman, we want to know: What are the tried-and-true marketing tactics you're leaning on this fall? And what new strategies are you introducing to your plan?
by Inman Sep 1
99 blog ideas for buyers 
Good content introduces you to potential clients, builds brand awareness and codifies your value, while prospecting for you 24 hours a day, 365 days a year
by Jay Thompson Sep 1
How this all-female brokerage leapt to the top of Charleston's market
Maison Real Estate has only been around since 2019, but innovative marketing tactics and services have made it a force to be reckoned with in South Carolina
by Libertina Brandt Aug 31
Looking for a mentor? 5 questions to guide you
Picking a mentor to help guide you throughout your career — especially as you're starting out in real estate — can make a world of a difference. If you're looking around for the right person, here are a few things to consider
by Santiago Arana Aug 31
4 can't-miss sessions at the WomanUP! conference
The California Association of Realtors' annual WomanUP! conference kicks off this week. Here are four sessions to add to your calendar
by Marian McPherson Aug 31
Pulse: The biggest listing cliches today
What cliches in listing copy make you cringe and shake your head? Our readers share the most common stock phrases agents are using (but should probably stop) to entice buyers
by Inman Aug 31
LQBTQ+ community comes into focus in US Census report
Opinion
Just this month, the U.S. Census Bureau announced it would ask respondents their sexual orientation and gender identity when conducting its Household Pulse Survey. Here's what the latest report revealed
by Ryan Weyandt Aug 31
Despite higher inventory levels, market is still 'remarkably tight'
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and predicts how the market will fare
by Matthew Gardner Aug 31
9 tips for settling disaster insurance claims
Between the wildfires and hurricanes this week, now’s the perfect time to review how to advise clients who suffer natural disaster loss
by Bernice Ross Aug 30
Listing feedback doesn't matter. Stop worrying about it
Opinion
It doesn’t matter how easy it is to provide feedback through technology now — some buyer’s agents are just not going to do it. There isn’t any point in making a big deal out of it. Here's why
by Teresa Boardman Aug 30
Halo's rent-to-own model gets $450M boost
Halo's SFR2O offers aspiring homeowners the opportunity to own based on their future propensity to financially manage a mortgage instead of their current economic position
by Craig C. Rowe Aug 30
6 steps for turning 'orphan' clients into your lifetime fans
If you’re looking to expand your client base or jump-start stalled productivity, there’s never been a better time to try this strategy to drive listing and sales leads
by Darryl Davis Aug 30
Confused? Here's how landing pages and single-listing websites differ
Knowing how to best leverage each form of web presence can make you that much smarter a marketer — and your seller that much more satisfied with your effort
by Craig C. Rowe Aug 30
3 ways to spice up your video content with this trending strategy
Edutainment, a marriage of education and entertainment, is playful but informative and can go a long way in capturing — and keeping — your audience's attention. If you're ready to dream up some "edutaining" video content, here are a few ideas to get you started
by Katie Lance Aug 28
Want a pay raise? 6 tips for increasing your average sales price
Increasing your average sales price is simply a small shift in focus followed by a strategic plan to position yourself as the luxury expert. Here are six steps that will help you do just that
by Jimmy Burgess Aug 27
Why fewer Home Depot shoppers isn't a bad sign for housing
Opinion
As the home improvement retailer's earnings report revealed, there are fewer Home Depot shoppers now than when the pandemic first began. However, that shouldn't necessarily spark concern about the housing market
by Bret Weinstein Aug 27
How to choose the right virtual tour provider for you
If you haven't pivoted to offer virtual tours to your clients, what are you waiting for? Virtual tours are becoming industry standard, and they're not going away anytime soon. Here are 7 providers to choose from and what they bring to the table
by Georg Chmiel Aug 27
The Real Word: Is the eviction crisis really overblown?
Opinion
This week, Bryon and Nicole discuss how the eviction crisis is more "clickbait" than we may think, if HOA and condo boards is good for business and an MTV show that's making a comeback
by Byron Lazine Aug 27
3 major challenges our team overcame (and how we did it)
Here's how James Harris and David Parnes of "Million Dollar Listing LA" fame moved across the pond to The Agency and beat all the major challenges along the way — growing a team from scratch, with no contacts and no track record
by James Harris AND David Parnes Aug 26
6 reasons teams should get into property management
Property management expands your network, your database and ultimately, your business. Teams of the future will offer more services — and you can be sure property management will be one of them
Managing expectations? 17 communication tips to stay above a fray
At the heart of every real estate transaction is a series of expectations, and they might be a little skewed as we're coming out of an extreme seller's market. Here are the 3 fundamental steps (and tips for every part of the process) to manage them effectively and win your client's approval
by Carl Medford Aug 25
Are your agents on track? 4 steps for keeping them on goal
With the market starting to cool, now's a good time to check in with your agents. Are they on track with their goals? Here's how to make the most of agent check-ins and successfully plan for the upcoming year
by Erica Ramus Aug 25
Pulse: What are the biggest listing cliches?
When it comes to listing descriptions, some agents just miss the mark. This week, we're asking you to share the most cliched, worn-out phrases that you've been seeing in listing copy. What makes you cringe?
by Inman Aug 25
Are you ready to commit? 8 steps for making solid decisions
How do you know if you'll commit to a new tool, program or resource? Too many agents give up before seeing their goals through, so before you pull the trigger, use these steps to determine if you should move forward
by Jeff Glover Aug 25
How to bring sellers back to reality as the market cools
After a year of booming home price growth and bidding wars, the market is slowing down. 2 leading brokers share how to help sellers deal with the shift
by Marian McPherson Aug 24
'Profit is in the details': How to make your CRM pay off
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
by Bernice Ross Aug 24
Pulse: Readers share their top listing faux pas
This week, our readers share a couple of listing mistakes and bad habits that can hamper a property's ability to sell. Are you guilty of any of them?
by Inman Aug 24
9 tips to transition into seasonal decor buyers will fall for
Although the temp might still be high outside, now's the time to start thinking ahead about creating warm spaces for fall. Whether you're going all out with staging or giving clients some advice, here are a few fall decorating tips to celebrate the season
by Antoinette Fargo Aug 24
What real estate agents need to know about installing an elevator
The independence that a small residential elevator brings to a homeowner, as well as the value it adds to the price of the house, makes it a worthwhile investment. However, it does come with many requirements, upkeep and expenses
by Gerard Splendore Aug 23
Failed it! 5 ways to grow from your mistakes
Making mistakes in real estate (especially when you're first starting out) is inevitable. However, if you approach failure with the right attitude, commit to the practice and tap into the expertise of mentors, you'll grow in this business
by Darryl Davis Aug 23
When will prices cool? Here are the factors at play
Opinion
Home prices are spiraling out of control. There are several reasons prices just keep climbing, but it can't last forever. Here's what it'll take for prices to even out
by Andrew Syrios Aug 21
How to flip a Zillow listing for free
In a tutorial video, Chris Jones, the co-founder of Guerilla Realty, explained how agents can use FSBO listings on Zillow to get leads
by Libertina Brandt Aug 20
7 open-shelving design concepts to inspire your decor
Open shelving is more than just a fleeting trend. When done right, it can really imbue a home with some much-needed style and personality while saving space. Here are a few fresh and creative ways to put this concept to good use
by Antoinette Fargo Aug 20
The Real Word: Is Zillow's ShowingTime deal fraught with competition issues?
Opinion
This week, Bryon and Nicole discuss whether Zillow is potentially becoming a monopoly and go over a list of things to do before selling a home and real estate tips from Kim Kardashian
by Byron Lazine Aug 20
Is 3D printing the answer for sustainable building?
Opinion
The current construction industry remains powerful in its environmental degradation. However, 3D printing may offer a chance to rewire construction’s cyclical ideology, acting as a solution to both sustainability and efficiency
by Daniel Neiditch Aug 20
21 creative video concepts to reach more buyers and sellers
Here’s a handy list of video ideas that every agent can — and should — easily make to reach out to more potential buyers and sellers and keep in touch with past clients
by Jimmy Burgess Aug 20
How to get leads from Facebook without paying for ads
In a new tutorial video, Chris Jones, the co-founder of Guerilla Realty, explains how creating 2 simple contact lists can help an agent generate leads on Facebook
by Libertina Brandt Aug 19
Need buy-side help? Hire candidates with these 6 skills
Thinking about hiring a showing assistant or buyer's agent? This list of must-have skills, qualities and traits will come in handy as you vet potential team members
by Adam Hergenrother Aug 19
'Dire days lie ahead': The impact of COVID-19 and wildfires on housing
Opinion
The recent onslaught of wildfires and accompanying smoke blanketing many states are combining with the pandemic with deadly results. It is not just personal health that is being affected — there are significant implications for real estate as well
by Carl Medford Aug 19
How to reenergize your diversity efforts to enact change
Last summer, everyone was on the quest for equality, but where are we one year after George Floyd's murder? Julia Lashay Israel, Keller Williams head of diversity, equity and inclusion, shares some initiatives she's embracing
by Lee Davenport Aug 19
5 ways marketing tools can improve customer service 
If you're looking to improve the customer experience for your agents' clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire
by Rainy Hake Austin Aug 19
Compass nears profitability, outperforms competition: Mike DelPrete
The hot real estate market has fueled strong growth across the industry. Compass' growth is noteworthy, and it demonstrates that though the industry moves slowly, some players move faster than others
by Mike DelPrete Aug 18
Forget moratorium worries: Here's why now is the best time to invest in real estate
Now more than ever, properties are selling well over list price, and buyers are chomping at the bit to purchase. Here's why you shouldn't wait to get in on the action
by Victoria Kennedy Aug 18
Pulse: What are your top listing faux pas?
This week, we're asking readers to share some major listing bloopers they're seeing right now. What are some tragic errors agents just shouldn't commit?
by Inman Aug 18
5 high-end home design features trending today
Find out what’s hot in luxury homes from Mauricio Umansky, founder and CEO of The Agency in Los Angeles
by Mauricio Umansky Aug 18
5 survival tips for brand-new agents in a hyper-competitive market
Opinion
How can you start a real estate career with a competitive edge? Arm yourself with these must-do tips
by Elisha Lopez Aug 18
Digging into listing tech: Here's what you should know
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing
by Bernice Ross Aug 17
Pulse: Readers share how to make listings stand out in 2021
From virtual staging to 3D tours, agents today have a lot of tools and services at their disposal to really make a listing shine. Here's what our readers are using today
by Inman Aug 17
Agent/broker perspective: Will serving on a condo board or HOA help my business?
An agent is wondering if joining a condo or homeowners association board will help her in her real estate career. What advice should her broker give her?
by Anthony Askowitz Aug 17
The 'looming eviction crisis' is overblown. Here's why
Opinion
Although there's a lot of chatter about an 'eviction tsunami' or 'eviction apocalypse' whenever the federal moratorium ends, the data does not support that fear. Here's a deeper dive
by Andrew Syrios Aug 17
10 must-do sale preparation tasks — regardless of market
Opinion
Buyers are stretching their budgets more than ever, and they want the best their money can buy. If sellers want to capitalize on their homesale, they’ll have to put in the work. Here are 10 seller must-do’s and why they matter to buyers
by Cara Ameer Aug 17
Does it really matter where you hang your license? Here's the truth
Opinion
A solid agent will be good anywhere. However, the decision of where you hang your license can determine a lot about how you take your business to the next level — and whether you'll even make it in real estate
by Joseph Santini Aug 16
How to strengthen your negotiation chops
Sharpening your negotiation skills will ensure you are equipped to represent clients and provide the best possible service. And just like anything else, you'll need constant practice. Here are a few tips to help you
by Santiago Arana Aug 16
Forget scripts: Here's the secret to fruitful listing conversations
There has never been a more critical time to take your communication skills to the next level. Here's how to connect better with sellers (for the win)
by Darryl Davis Aug 16
Let your voice be heard: Become an Inman contributor today
We see you out in the trenches every day hustling, bringing your clients top-notch service and making dreams come true. That's why we want you to become an Inman contributor
by Dani Vanderboegh Aug 14
Inman Top 5: The biggest stories of the week Aug. 7-13, 2021
Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here's the Inman Top 5 for the week
by Inman Aug 13
The 3 moments that made Douglas Elliman's new CEO, Scott Durkin
From buying an apartment to a meeting with Barbara Corcoran in Manhattan, Scott Durkin shares the 3 life moments that steered him on his path to success
by Libertina Brandt Aug 13
Cash in on your hard work: 7 steps for getting more online reviews
Online reviews and recommendations are key to building credibility with potential customers and growing your business. Don't know where to start? Here are a few strategies to get your clients talking about you
by Jimmy Burgess Aug 13
The Real Word: What did Zillow's Q2 earnings report reveal?
Opinion
This week, Byron Lazine and Nicole White discuss a Black real estate agent and his clients who were handcuffed while touring a home, Zillow seeing profits slip and real estate agents paying NCAA athletes
by Byron Lazine Aug 13
3 moments that made Compass New York Tristate President Rory Golod
Rory Golod has climbed the ranks at Compass to become the president of the brokerage's offices in the New York tristate region. Here are 3 moments that shaped his career
by Libertina Brandt Aug 12
Are real estate commissions going down? Not so much
Opinion
If home prices are at an all-time high, how can we say that commissions are going down? Here's what agents might not be noticing when it comes to their commission
by Teresa Boardman Aug 12
How inflation has impacted this broker
Opinion
Inflation can have a deep and lasting impact on housing and the larger economy. Here, one broker steps back to recount what it was like during the 1970s inflation and what's different now
by Gretchen Rosenberg Aug 12
How agents can tap into the 'gold mine' of divorce listings
Forget about expired and FSBO listings — if agents can successfully and consistently land divorce listings, their business will boom
by Libertina Brandt Aug 12
3 simple tactics for getting your luxury waterfront listing sold
Selling a luxury house that overlooks the water can be lucrative, if you know how to do it right. Here are a few tried-and-true tips to help you promote the benefits of living in a waterfront residence
by Larry Alton Aug 12
6 tips for expanding your network with social media
From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow
by James Harris AND David Parnes Aug 12
Ready to add a listing agent to your team? 6 traits to look for
Opinion
Find someone who's better than you and who understands how to manage clients, communicate with authority and compassion, and get deals done
by Adam Hergenrother Aug 12
The virtual staging advantages even naysayers can’t deny
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
by Carl Medford Aug 11
Pulse: How do you make sure your listings stand out in 2021?
There's a lot more to a listing today than ever before. So, what tools and strategies are you using to make sure your sellers' house shines?
by Inman Aug 11
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
5 paint colors that can boost your sellers' home value
Whether you’re doing a major update or staging their home for sale, here’s how to put these in-demand and inviting colors to work for your clients
by Antoinette Fargo Aug 11
IGuide's Planix offers immersive visuals and floor plans in one solution
IGuide's newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing
by Craig C. Rowe Aug 11
How to reach stalled homebuyers
Whether they’re ready to spend their quarantine savings or are restarting an abandoned home search, here’s how to talk to these eager buyers
by Christy Murdock Aug 10
Pulse: Readers share the biggest issues with listing technology
From lack of optimization on MLS platforms to difficulties in adopting new tech, here are all the problem areas our readers shared with us this past week
by Inman Aug 10
That's it, I'm done! How to break up with a client
Cutting off a client can seem counterintuitive, but certain circumstances can make it seem like the only option. Here are some red flags that may warrant firing a client, and a few ways to go about it
by Luke Babich Aug 10
Turn up the curb appeal: 11 ideas for getting your listing sold
A well-maintained landscape and attractive exterior are key to capturing a potential buyer's attention right from the start. Here are a few ways to boost your listing's curb appeal and make a stellar first impression
by Antoinette Fargo Aug 9
What agents need to know about luxury laundry rooms
A well-designed, organized and cheerful laundry room or "clothing care center," no matter where it's located in a home, is definitely a fantastic selling point. Here are a few features agents should learn about
by Gerard Splendore Aug 9
11 time-saving apps that'll give you leverage
Finding efficiencies wherever you can will help you work smarter, not harder. Here are 11 must-try apps that'll save you time, put you in control and keep you organized wherever you go
by Jimmy Burgess Aug 8
3 moments that made Brown Harris Stevens CEO Bess Freedman
From juggling 100 cases a day as an attorney to switching careers and being promoted from agent to manager, Bess Freedman shares the 3 moments that paved her path to success
by Libertina Brandt Aug 6
Want to focus on the future? Give back to nature
Opinion
As real estate professionals, we should be finding ways to be good neighbors to our clients and to the earth that surrounds and sustains us and our businesses. Here's what you can do to help
by Troy Palmquist Aug 6
The Real Word: Are sellers spying on agents?
Opinion
This week, Byron Lazine and Nicole White discuss a growing number of sellers who use spy cams during showings, the slowing down of bidding wars, and Liz Vaynerchuk-Novello’s simple strategy that makes a big difference
by Byron Lazine Aug 6
Name regulations might not be so bad for multistate teams
Opinion
It's fully understandable that teams in Connecticut are frustrated at impending changes that could cost them money and branding. However, if regulation happened nationwide, some commonality from state to state could be a welcome change
by Carl Medford Aug 6
Lazy homesellers are skipping repairs and cashing out — for now
Thanks to high demand and low supply, sellers don't have to do much to their homes to attract buyers — and often don't. But that could change, real estate agents told Inman
by Libertina Brandt Aug 5
5 tips for making a splash in a new market
From researching your target audience to utilizing a robust mix of tools and creative content, developing a thoughtful marketing campaign will ensure your brand stands out from the rest
What's next? 3 ways to develop your leadership skills
After learning all the technical skills needed for the job, leadership and hard work are essential to success in this industry. These tips will help new (and seasoned) agents become natural leaders
by Mauricio Umansky Aug 5
Want a free business boost? Here's how to make online reviews work for you
Reviews can truly be the currency of your business. Here's how you can create a positive experience for all of your clients — and stand out with your customer service
by Sam Trimble Aug 5
Why you should consider going beyond typical team offerings
Opinion
A real estate platform as a service creates a robust consumer-facing business that also offers a streamlined experience for agents and their clients, no matter where they are
3 reasons choosing a niche is the best thing I did for my career
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
by Nicole Espinosa Aug 5
End the year strong: 5 smart ways to spend your marketing dollars
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
by Bernice Ross Aug 4
Boost your traffic: 3 Google Analytics stats you need to track
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. Here are the top stats you need to focus on
by Kate Hulbert Aug 4
Pulse: What are the biggest issues with listing technology?
This week, we're focusing on the shortcomings, problems and question marks related to listing tech. What's lacking, and what are some of the main issues you're seeing today?
by Inman Aug 4
How to grow your network
It's important to maintain connections because your business often depends on the quality of those relationships. But here's why you shouldn't neglect strangers and acquaintances
by Connie Czarnecki Aug 3
How to ensure your listing finds love online
Opinion
Here’s how to maximize your listing’s potential and capture more online views
by Carl Medford Aug 3
Bidding wars are cooling off: How to prepare for a shift
What happens when the market starts to tilt in buyers' favor? Here's what agents need to be thinking through, preparing for and learning about to better serve their future clients
by Cara Ameer Aug 3
Pulse: What newbies need to know about marketing listings
From utilizing professional photography to tapping into your sphere, here are some essential tips newbies need to know about marketing listings
by Inman Aug 3
How to beat rejection before it beats you
Dealing with rejection is never easy, but staying positive and learning from the past will benefit you in the long run. Here's how to bounce back when you've been shot down
by Santiago Arana Aug 3
Renting vs. buying: Here are some points to ponder 
Given current market conditions, there really are no bargains, so it comes down to what a given individual wants — financially and personally. Here's what to consider in the buying vs. renting debate
by Michael Zaransky Aug 3
How agents can be allies to the LGBTQ+ community
Opinion
Launched as a 6-market tour, The Alliance Certified Ally program is a mix of virtual and in-person training sessions that bring the LGBTQ+ community and ally real estate pros together. Here are common themes, questions and lessons learned
by Ryan Weyandt Aug 2
America's hottest neighborhoods: Atlanta's Old Fourth Ward
One of Atlanta's oldest neighborhoods, the Old Fourth Ward is centrally located and home to a buzzing food and arts scene
by Jim Dalrymple II Aug 2
How agents can nab new inventory as moratoriums expire
It's unclear exactly how many properties will be freed up now that the federal eviction and foreclosure moratoriums have expired. But whichever way it goes, agents will want to be prepared
Most listings have bad visuals. Here's how to stand out
According to a recent BoxBrownie study, most real estate listings suffer from one thing: a lack of good visuals. Whether you're a newbie or a more experienced agent, here are a few tips you need to know about getting listing visuals right
by Christy Murdock Aug 2
All the intel you need about listing tech this August
This month, we're sharing terabytes of knowledge on listing tech, its evolution and best practices tailored for today's increasingly digital world
by Inman Aug 2
Lesson Learned: Always be open to your clients' suggestions
Find out how this Miami luxury team keeps learning through active listening
by Christy Murdock Aug 2
What the Keller Williams Expansion Network means for teams
The launch of the new Expansion Network is a welcome addition to the support already provided by Keller Williams. It's what KW teams need to stay ahead of the competition — and here's why
What new real estate agents should know about …
If you're a new agent, learning a thing or two about a home's most sought-after features will go a long way in helping you stand out with clients
by Gerard Splendore Jul 31
'It's a two-way conversation:' 8 tips for social media naysayers
If you question what value social media really adds to your business, don't. Point blank, it gives real estate agents way more reach than they could get offline. It's not for everyone, but here are some tips to make getting started easier
by Jenny Usaj Jul 30
Inman Top 5: The biggest stories of the week
Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here's the Inman Top 5 for the week of July 24-30, 2021
by Inman Jul 30
Olympian to agent: Swimmer Ryan Cochrane talks to Inman about his transition
Ryan Cochrane, who won 2 medals for Canada in past Olympic Games, spoke to Inman about his Olympics career, watching from the sidelines and getting his sea legs in real estate
The Real Word: Does this new Connecticut law jeopardize teams?
Opinion
This week, Byron Lazine and Nicole White discuss a new law put into place that affects Connecticut real estate teams, how telling a couple to get counseling led to more deals for one agent, and Brad Inman’s big announcement
by Byron Lazine Jul 30
7 truths new agents need to know about short sales
Short sales can help homeowners in need get out of a financial obligation they can no longer afford ethically — but only when handled right
by Nicole Espinosa Jul 30
SEO made simple: 2 main things agents should focus on
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
by Kate Hulbert Jul 29
market as a newbie, real estate
Here are three great ways to get the ball rolling in the marketing department as a brand new real estate agent on the cheap
by Kevin Hoover Jul 29
After a pause, iBuyers are back in a big way: Mike DelPrete
Driven by high purchase and sale volumes and the rise in home values, iBuyers will have blowout quarters with record revenues
by Mike DelPrete Jul 29
New agents: How you handle rejection can make or break you
People have all sorts of reasons for choosing another agent, and rejection is just part of the job. New agents need to understand and learn how to move past this fast. Here's why
by Teresa Boardman Jul 29
5 nifty (and thrifty) social media marketing ideas
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
by Katie Lance Jul 29
3 ways agents can help today's savvy, educated buyers and sellers
Online resources can give buyers and sellers an advantage when it comes to accessing information on the market and current listings. But nothing can replace the expertise and knowledge of an experienced agent
by James Harris AND David Parnes Jul 29
3 looming shifts that could change real estate
Opinion
Increased regulatory enforcement and the ending of IC status are just a few of the possible changes that could greatly impact the way we do business. Here's what agents should prepare for
by Bernice Ross Jul 29
Start here: 9 skills agents need to nail from the start
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
by Bernice Ross Jul 29
Huge number of homeowners willing to consider an iBuyer: Poll
82% of homeowners in 1000watt survey said they either were more likely to trust information from Zillow than from a real estate agent or to trust them about the same
by Andrea V. Brambila Jul 28
Pulse: What do newbies need to know about marketing listings?
When it comes to listings, what makes for a solid marketing strategy? From social media to video tours, we want you to chime in with your best advice and tips for newbie agents
by Inman Jul 28
Real estate agents who pay NCAA athletes will win. Here's why.
Thanks to new rules, NCAA athletes can now use their name, image and likeness to promote your business. Smart agents should seize this opportunity. Here's why
by Chris Smith Jul 28
The 10+ greatest real estate and sales books of all time (IMHO)
Opinion
Here are a plethora must-read books from authors who are willing to help in your ongoing quest for real estate knowledge
by Jay Thompson Jul 28
No flood of foreclosures to come in pandemic's wake. Here's why
Opinion
Anyone believing but there will be a flood of homes that will be foreclosed on either toward the end of this year or in 2022 is likely to be disappointed. Here's a closer look
by Matthew Gardner Jul 27
QUIZ: Will you make it in real estate? 10 questions that predict new agent success
Answer yes or no to the following 10 questions, and see how you score on the 'most likely to succeed in real estate' scale
by Bernice Ross Jul 27
'A slippery slope': 14 pros weigh in on biggest contract mistakes
Are you writing an error-free, winning offer? We reached out to industry professionals across the country to find out what contract details agents are getting wrong in today's market
by Christy Murdock Jul 27
Open houses are out: Here's how to get your name out there
Traditional marketing and growth strategies were upended, thanks to the pandemic. Here are a few ways agents can use their special sauce to engage buyers, promote their brand and get that listing sold
by Victoria Kennedy Jul 27
Pulse: Readers share advice for newbies in a shifting market
From pushing forward with your marketing and really knowing your market to offering top-notch customer service at all times, here's the advice you'd give agents entering a shifting market
by Inman Jul 27
22 common ways agents violate the Realtor Code of Ethics
Broker and ethics hearing officer Barbara Betts details the ways agents misrepresent themselves and the transaction, sometimes inadvertently
by Andrea V. Brambila Jul 27
3 moments that turned Jade Mills into America's top female agent
From answering the phone to packing a suitcase, Jade Mills shared with Inman the 3 life moments that steered her on her path to success
by Libertina Brandt Jul 26
8 new agent mistakes to avoid from the get-go
Opinion
So you've got your real estate license in hand — now what? Of course, finding a place to work and securing those first clients may seem like they should top your list, but there are a few other details newbies shouldn't neglect
by Gerard Splendore Jul 26
How to couch armchair expert advice
Opinion
Knowing how to combat misguided viewpoints with vetted knowledge and confidence is vital. Here's how to deal with a few common scenarios
by Cara Ameer Jul 26
Lesson Learned: Connect with your colleagues
Find out how Florida agent Liz Hogan learned that it’s not just what you know, it’s often who you know that gets results
by Christy Murdock Jul 26
5 secret ingredients to creating buyer loyalty
Put these ingredients in place for every buyer lead you receive, and you’ll succeed with more ease and fewer headaches — while building that ever-elusive loyalty
by Darryl Davis Jul 26
11 tips for crafting an offer that won't get passed over
Learn the upsides (and downsides) of contract strategies, and find out how to guard against the most common errors
by Christy Murdock Jul 26
Overwhelmed by social media? Here's a step-by-step guide for growth
When you’re ready to grow your business, social media will be one of your most important tools, and building a content calendar will help you automate your efforts
by Jimmy Burgess Jul 25
Writing your agent bio? 13 tips for standing out from the pack
Every agent needs an amazing bio for clients to check out as they do their homework, but it can be tough to come up with one, especially if you have little experience. If you're not sure where to start, here are a few tips (and examples worth borrowing)
by Christy Murdock Jul 24
The Real Word: Will Biden's executive order really upend real estate?
Opinion
This week, Byron Lazine and Nicole White discuss Biden’s executive order, why singles are moving and Opendoor’s new referral rewards program
by Byron Lazine Jul 23
Adam Contos shares the 3 principles behind RE/MAX's success
RE/MAX CEO Adam Contos shares how his career as a Marine and Special Weapons And Tactics leader informs how he leads, recruits and thinks about success
by Marian McPherson Jul 22
Zero contacts? 6 ways to get clients as a newbie
Making connections is a crucial part of being a real estate agent. But if you're new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients
by Mauricio Umansky Jul 22
Defend your commission: 5 reasons you're worth it
To handle the commission objection with utmost confidence, you have to first know your value. These five reasons that illustrate why you’re worth every penny are truly just the tip of the iceberg
by Darryl Davis Jul 22
9 financial tips for new (and not-so-new) agents 
Opinion
Here are some financial tips and techniques that can help you earn more, save more and prepare for eventual retirement
by Jay Thompson Jul 22
'You'll be on call 24/7': 14 realities your recruiting broker probably didn't tell you
Opinion
Recruiters understand that your chances of surviving your first year in the business are low, and they'll say almost anything to get you onboard. Here is a list of truths they won't prepare you for
by Carl Medford Jul 21
Forget ‘fake it till you make it’: How to truly build confidence
Opinion
Genuine confidence comes from getting uncomfortable, trying new things, and learning from your success and failures
by Adam Hergenrother Jul 21
Pulse: What's your best piece of advice for newbies in a shifting market?
Now that things are starting to show signs of slowing down, what do new agents need to know? What's the most crucial piece of advice you can offer them?
by Inman Jul 21
Agent/broker perspective: Short-term rental services — friend or foe?
Opinion
An agent wants to know if the short-term rental trend is worth her time, energy and focus — and if the risks are worth the effort. What advice should her broker give her?
by Anthony Askowitz Jul 21
How to give your clients the best advice and information
Your clients rely on you for reliable, accurate information. Here are some things to consider before you act on or pass along something you’ve heard or read
by Christy Murdock Jul 20
How to leverage technology and win bidding wars
At Connect Now on Tuesday, Mark Choey, founder and CEO of HighNote, spoke to two California-based agents about how technology is helping them close deals
by Libertina Brandt Jul 20
The 9 reasons most new real estate agents don't succeed
Richard Lombari, a broker with over 30 years of experience, reveals the list he uses when interviewing new agents to see if they are up for the challenge
by Libertina Brandt Jul 20
Billion-dollar brokers reveal their secrets to success
At Inman Connect on Tuesday, Brad Inman spoke to Jonathan Spears and duo Dolly and Jenny Lenz about the factors that led to the success of recent deals
by Libertina Brandt Jul 20
Lesson Learned: Overcome any objections with exemplary performance
Find out how Florida real estate agent Jonathan Spears surpassed $1B in career sales before the age of 30
by Christy Murdock Jul 20
3 essential summer must-dos for new luxury agents
With a sizzling-hot summer ahead, these tried-and-true strategies will help new luxury agents prepare for a successful selling season
by Santiago Arana Jul 20
Pulse: Readers share their biggest agent pet peeves
From agents incorrectly (and lazily) filling out contracts to bad communication habits, here are all the pet peeves you've flagged to us this past week
by Inman Jul 20
'Power buyers' are growing rapidly: Mike DelPrete
Many companies are responding to today's shift in consumer demand by launching their own instant-offer, cash-offer and trade-in programs
by Mike DelPrete Jul 19
What real estate agents need to know about artificial turf
Synthetic grass is a quick and easy, maintenance-free method to enhance a yard, terrace or rooftop. Agents who are well-educated about its perks can help their clients level up their curb appeal
by Gerard Splendore Jul 19
4 new agent success tips from seasoned experts
From sourcing out a mentor to nicknaming properties, 8 industry professionals reveal how new agents can hit the ground running
by Libertina Brandt Jul 19
How to create a solid daily routine that'll set you up right
Establishing a new routine is not easy, but it can make all the difference in your life. Choose your struggle, make small changes, and get ready for big results
by Adam Hergenrother Jul 19
From cold to sold: Here’s how to take your business to the next level
These principles will help you systematically grow your real estate business
by Jimmy Burgess Jul 18
What’s happening in today’s luxury real estate market?
Opinion
A luxury real estate broker shares his take on the market, what he's seeing in his neck of the woods, plus how he's pivoting his focus to get more sellers
by Latham Jenkins Jul 16
The handwritten note how-to every real estate agent needs
Here, you'll find the elements of a quality handwritten note and how to easily format them using examples — plus five common real estate scenarios and the templates you'll want to steal over and over again
by Christy Murdock Jul 16
The Real Word: What the DOJ-NAR battle means for agents
Opinion
This week, Byron Lazine and Nicole White discuss the DOJ withdrawing its settlement offer to NAR, the first state to ban homebuyer love letters, and a study that shows what the majority of real estate listings are lacking
by Byron Lazine Jul 16
Real (Estate) Talk: 7 essential steps in the anti-racist pro's journey
Opinion
Acknowledgment is a much-needed first step — but it's only the beginning. For people of color to experience a greater sense of equity, inclusion and justice in diversity work, these steps are vital
by Lee Davenport Jul 16
A simple 3-step guide to getting one new listing a month
During a webinar on July 13, Chris Jones, the co-founder of Guerilla Realty, explained how borrowing listings can transform an agent's business.
by Libertina Brandt Jul 15
It's a jungle out there: 4 tips for mentally preparing buyers
From coaching buyers on how to best present an offer to instilling trust in the process, mentally preparing buyers on what to expect is one of the most crucial jobs an agent will have throughout a client’s journey
by David Parnes AND James Harris Jul 15
The smart agent’s guide to building relationships now
Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11 million in listings — in three months
by Jimmy Burgess Jul 15
Still not making video? 4 excuses holding you back
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them
by Kris Lindahl Jul 15
When information is readily available, what's an agent's value?
In today's information era, you should stop trying to compete with Google, and instead, showcase your experiential knowledge, principles and competency. That's what will truly set you apart
by Kathleen Black Jul 15
Here's one simple thing new agents can do to avoid trouble
Opinion
Know where the line is between excellent customer service and getting into areas that are beyond the scope of a real estate agent. Here's why
by Teresa Boardman Jul 15
How to train your team to speak to its value
Training your agents to speak about the value of your real estate company will help the entire team grow faster — and that is good value for everyone
by Adam Hergenrother Jul 15
Elm Street Technologies aims for Canada with latest acquisitions
The 2020 strategic investment by Aquiline Capital Partners continues to pay off for North Carolina-based software company Elm Street as it reaches deeper into Canada
by Craig C. Rowe Jul 14
Pulse: What's your biggest agent pet peeve right now?
This week, we're inviting you to share your pet peeves — things other agents do that make you just want to pull your hair out. What are some irritating behaviors you're seeing today?
by Inman Jul 14
When things go south: 6 tips for fixing virtual meeting problems
Technology problems in virtual meetings are part of the landscape. From arriving early to troubleshoot problems to switching to audio-only mode, here are a few nifty tips that'll help you keep interruptions at bay
by Bernice Ross Jul 14
How to explain the value of a buyer's agent to clients
Opinion
Don't neglect to explain how valuable local knowledge can be, along with the importance of representation and being a fiduciary
by Jay Thompson Jul 14
Agents reveal 4 ways to drum up more inventory
Everything from newspapers to Facebook Ads can help agents score more listings in the midst of a housing shortage
by Libertina Brandt Jul 13
Privacy rules are changing marketing. Are you prepared?
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
by Chris Smith Jul 13
Pulse: Readers share stories of flopped deals (and what they learned)
Ever had a deal fall through? You're not alone. This week, readers share stories of failed transactions, what went wrong and what they learned
by Inman Jul 13
What on earth is going on with lumber prices?
Opinion
Even though lumber prices have ticked down a bit recently, they're still drastically up from where they were last year. So, what's happening?
by Andrew Syrios Jul 13
How to look like a pro: 5 marketing strategies for new agents
Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
by Christy Murdock Jul 12
Find the right broker: 4 essential traits to look for
Choosing a brokerage is about so much more than money or splits. Having a broker who embodies these crucial traits could make the difference between your success or failure
by Erica Ramus Jul 12
What real estate agents should know about engineered wood floors
Real estate agents who can discuss various options and installation methods for older homes and fixer-uppers will clearly have an advantage when working with buyers
by Gerard Splendore Jul 12
3 biggest mistakes you're making with your website content
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
by Kate Hulbert Jul 12
Lesson Learned: Always be open to learning something new
Find out how award-winning Queens NY agent Bianca Colasuonno takes a scholarly approach to the practice of real estate
by Christy Murdock Jul 12
Protect your clients: 5 real estate scams to watch out for
Purchasing a new home or renting a new space can be a beautiful yet nerve-wracking experience for your client, especially right now, and scams can only heighten that anxiety
by Jason D. Greene Jul 12
Get more done: 20 productivity rules for brand new real estate agents
Hit the ground running by following these best practices for managing your time wisely and getting more done
by Christy Murdock Jul 11
new agent marketing timeline
As a newbie with little experience, whipping up a robust marketing plan can feel like an impossible task. Here is a month-by-month breakdown to get you through your first year in real estate
by Christy Murdock Jul 10
$10M in sales from Instagram: Steal from this agent's playbook
Whether you're brand new or you've been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you'll grow your followers — and your business
by Jimmy Burgess Jul 9
Is a CMA an appraisal? Contrary to popular belief — it is
Opinion
The current widespread misuse of the word 'appraisal' may not uproot long-established mores, but everyone should raise their antenna a bit if they're attempting to suggest a CMA is not an appraisal
by Robert Sawyer Jul 9
Redfin launches program to help professionals enter real estate
The career accelerator program will help professionals in other industries prepare for a career with Redfin through in-person classes and training
by Marian McPherson Jul 8
How to select the right partners for franchising
Expanding into new markets through franchise partners is an exciting opportunity for any business — but it also takes a lot of planning. Here are a few things to consider
by Mauricio Umansky Jul 8
New to real estate? 5 key career decisions that'll set you up right
With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success
by Christy Murdock Jul 8
Vast majority of real estate listings lack good visuals: Study
Most US listings don't include a virtual tour or floor plan and don't use best practices in professional photography, according to a new study released Thursday
Price cuts, while rare in this market, often lead to greater profit: Zillow
The number of sellers who choose to cut their listing price has dropped by a third over the last year, but a Zillow report found that if the price is dropped at the right time, sellers can net $15K over ask
Executive assistant or operations manager: Is it the right fit?
Just starting out on a real estate team as an executive assistant or operations manager? Here’s what you should know
7 strategies for winning a bidding war
Remember that in a hot market like this, building a relationship with the agent can make a difference between your offer and the other 10 or so on the table. Here's how to stand out
Show your thanks: 8 simple ideas for celebrating your agents
Setting aside time to honor and celebrate your agents' successes will make them feel valued and appreciated. Here are some small gestures that can go a long way in boosting morale
Freshly licensed? 10 tips for getting the most out of your career
Money, satisfaction, enjoyment — here’s how to have a more gratifying career
by Christy Murdock Jul 7
Beware of weak agents: 5 scenarios that can cost your sellers big money
Even in today's crazy market, weak agents can still cost their sellers plenty of money and opportunity. Here are five case studies that illustrate how costly working with a bad agent can be
by Bernice Ross Jul 7
New agents, it’s not about the split
So many new agents choose a brokerage by going with the one that offers the highest split. This can not only be a huge mistake, but it can set a newbie up for failure
by Carl Medford Jul 7
Pulse: Ever have a deal fall through? Tell us what you learned
Whether you're a newbie or a seasoned pro, chances are you've experienced the pain and disappointment of a flopped deal. This week, we're asking you to share your experience. What happened, and what did you learn?
by Inman Jul 7
Why the ongoing DOJ vs. NAR battle matters
Opinion
The DOJ's most recent action seems to be a giant step backward toward any resolution. Here's what you should know
by Jay Thompson Jul 6
Pulse: Readers share what they wish they'd known as newbies
What's the most important piece of information and industry-related advice you wish you'd have been armed with early on in your career? This week, our readers weigh in
by Inman Jul 6
How to get more listings: 4 strategies for new agents
Real estate is one of the few industries where you can go full speed right out the gate. As long as you can position yourself to be top-of-mind, landing new listings will be much easier and more consistent
by Anthony West Jul 6
4 ways to stage a home that won't fail to impress 
New agents should master these simple, tried-and-true staging techniques to ensure that every listing looks and feels its best
by Santiago Arana Jul 6
6 client types every new agent should mentally prepare for
Opinion
As a new agent, you'll likely meet all sorts of different clients and personalities. Knowing how to approach each personality type will help you better communicate and navigate obstacles
by John Giffen Jul 5
10 scenarios that can get new agents ethics violations, lawsuits or worse
Here are 10 hypothetical situations to help illustrate how you can avoid some very real legal and ethical problems
Is this the right fit? Here's how to bet on the right brokerage
As a new agent, choosing a brokerage is a vital and nerve-wracking decision. To help ensure a good fit, print out these questions, and make sure to ask them during your interview
by Bernice Ross Jul 3
This is what makes real estate in the United States of America so unique
From commissions and entrepreneurism to Poland's legendary tale of the '1-hour MLS,' there are few places like the US when it comes to real estate
by Jim Dalrymple II Jul 2
Why we shouldn't take July 4 for granted ever again
Opinion
This year, as you gather for July Fourth or prepare for long-delayed vacations, take a moment to revel in the feeling of freedom we can all enjoy this summer
by Troy Palmquist Jul 2
The Real Word: Should MLSs ditch 'Coming Soon' status?
Opinion
This week, Byron Lazine and Nicole White discuss the largest MLS in Ohio ditching 'Coming Soon' status, the most affordable beach towns in the U.S. and Ray Ellen’s Instagram Reel
by Byron Lazine Jul 2
Get after it: 10 action steps every new agent should take
Whether you have a solid plan or are starting from scratch, these business-generating action items will help you hit the ground running, keep you focused and enable you to gain traction faster
by Jimmy Burgess Jul 2
Avoid canceled contracts: 3 tips for setting buyers up right
Opinion
The last thing you want is that dreaded post-contract cancellation call from your buyers. Here’s how new real estate agents can avoid it
by Carl Medford Jul 1
How to lead meetings that aren't a waste of time
Effective meeting leadership means having a purpose, sticking to your agenda, being courteous of everyone’s time and assigning clear accountability for action items
by Chris Pollinger Jul 1
What I wish I'd known before starting real estate
Opinion
Working on a commission-only basis isn’t without risk. The biggest part of the job is looking for work each day. Here are the lessons this broker wishes she'd known before jumping in
by Teresa Boardman Jul 1
How this multifamily investor keeps his team on the same page
There are two keys to effective decision-making — assembling the right team and establishing a vision for that team. Here's how one investment firm works aligns everyone with company goals
by Michael Zaransky Jul 1
5 hard truths about starting a real estate team
When you embrace the struggle and find joy in the hard stuff, not only will you outlast your competition, you will achieve the fulfillment you're after. If you're building a team, here are a few tough realities you need to face
10 terms new real estate agents better learn fast
As a newly minted real estate agent, learning certain terms quickly will ensure you’re well-armed to guide and navigate clients through the complexities of today’s market
by James Harris AND David Parnes Jul 1
Get all your new agent intel at Inman this July
Tune in for new agent insights and advice all month long on Inman
by Inman Jul 1
Pulse: What’s the one thing you wish you knew as a newbie?
This week, we're asking readers to share lessons that can set new agents on a course for a successful career. What are some things that would've been helpful to know when you were first cutting your teeth in the industry? 
by Inman Jun 30
4 signs your client relationship is in trouble
Concerned your relationship with your client is on shaky ground? Here are a few telltale signs that your customers might be taking their business to another agent (and how to fix those issues)
by Rachael Hite Jun 30
A 29-year-old agent just surpassed $1B in career sales. Here's how
Jonathan Spears began his career in real estate as an assistant at a foreclosure firm and now leads one of Northwest Florida’s most successful teams
by Libertina Brandt Jun 30
Find your buyers a home: 3 inexpensive ways to coax out listings
Getting out and finding sellers before they list can be a lot of work — but so is writing 40 offers and only having one of them go through. Here's how to find potential listings without spending large amounts of money
by Dale Archdekin Jun 29
Top 12 newbie agent behaviors that frustrate listing agents
It's a marriage made somewhere other than heaven: seasoned listing agents coupled with brand new buyer's agents. Here is a list of rookie behaviors that cause experienced listing agents' toenails to curl
by Carl Medford Jun 29
9 contract terms that win sellers over
In low-inventory, ultra-competitive markets like the one we're currently experiencing, buyers and their agents are coming up with a host of creative contract terms to help sway sellers
by Cara Ameer Jun 29
Pulse: Readers share the biggest rookie mistake agents make
From incorrectly handling contracts to betting on the wrong brokerage, this week, our readers talk about early-career mistakes real estate agents make (and what they can learn from them)
by Inman Jun 29
Why home prices aren't actually as high as they appear
Windermere Chief Economist Matthew Gardner dives deeper into the topics of inflation and home values, explaining why, contrary to popular opinion, inflation-adjusted house prices really haven’t skyrocketed
by Matthew Gardner Jun 29
IBuyers are entering the previously untouched Northeast market: Mike DelPrete
Billion-dollar disruptors are coming to the Northeast market, featuring new models like instant offers, cash offers and buy-before-you-sell programs. Are agents and brokers ready?
by Mike DelPrete Jun 28
Kris Lindahl on extending his branding savvy into new business
Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business amid a crazy, pandemic-driven market
by Christy Murdock Jun 28
What real estate agents should know about laminate countertops
Real estate agents who understand the availability of different laminates and their many use cases bring an advantage to their clients when discussing renovation options
by Gerard Splendore Jun 28
Show your pride: How to stand up for inclusion
Pride Month is a great time for all of our industry to join with us and become allies in the community, while making sure LGBTQ+ homebuyers have the same housing opportunities as everyone else
Are you poised for growth? 7 things top producers should do now
Set yourself up to thrive no matter what the market does in the future. Here are a few fundamentals to focus on today — to create new highs for your business
by Jimmy Burgess Jun 27
Helping new build buyers? 5 pre-construction tips
The top things you should prepare pre-construction buyers for early
by Jason D. Greene Jun 26
Calling all new agents: We want to help solve your problems
Share your dilemmas with us, and we'll reach out to the experts and report back
by Inman Jun 25
The Real Word: Is Blackstone deal a sign the market will stay hot?
Opinion
This week, Byron Lazine and Nicole White discuss signs the housing market will stay hot, nightmare houses and 2021 Agent Rankings from Real Trends
by Byron Lazine Jun 25
Pave their path to success! The value of mentoring young female professionals
Opinion
Extending guidance to other women is what helps build them into successful leaders. Here's why female mentorship for brokerages and teams is so important
by Marion Weiler Jun 25
'Grit, tenacity and desire': 5 mega team leaders on scaling for success
Inman recently spoke with some of the country's top mega team leaders to learn more about the secret sauce behind how their teams continue to grow. Here's how they do it
by Lillian Dickerson Jun 24
What brokerage teams need in a post-pandemic world
From investing in creative marketing tools and aligning with a brokerage with serious brand power to tapping into a global network of pros, these strategies will help teams grow their business right now
by Rainy Hake Austin Jun 24
How to coach clients through an inventory-depleted market
It's not easy navigating a market with anemic inventory levels, which is why real estate pros should do what they can to help clients throughout the process. Here are a few key things agents need to do
by Mauricio Umansky Jun 24
Who owns my data?
From Zillow’s ShowingTime acquisition to pocket listings, RESO's CEO Sam DeBord breaks down all the buzziest tech conversations and debates from Inman Connect
by Sam DeBord Jun 24
Pulse: What's the biggest rookie mistake you've seen?
To err is human — learning from those mistakes is what matters. So, what are some major ways rookie agents drop the ball during their first year or so on the job?
by Inman Jun 23
Stand out to win! How to make your buyer's offer jump off the page
With a barrage of impressive, over-asking offers flying in, how can your buyers stand out? It's no easy task, but these tips and strategies from the pros can help move your clients to the top of the list
by Bernice Ross Jun 23
Feeling introverted? 7 tips for dealing with people again
Opinion
Here are a few helpful tips for those times when you need to cross over to the extrovert side as you get back out there
by Jay Thompson Jun 23
Pulse: Readers share the MVPs on their teams
Who are the key players who help run your business like a well-oiled machine? This week, our readers weigh in
by Inman Jun 22
How to utilize tech to curb multifamily operating costs
Knowing how to deploy the latest technology has played a major role in reducing operating costs, but there are other steps savvy operators can take to reduce expenses for owners while keeping their residents happy
by Nick Mertens Jun 22
Returns, resignations, recruiting: Emerging issues teams face
Opinion
As the pandemic ends, teams are dealing with a shifting landscape that has a few surprises up its sleeve. Here are the top emerging challenges for teams
by Carl Medford Jun 22
Get buyers homes! 7 tips for sniffing out off-market properties
In today’s heated seller’s market, these tactics can help you stand out from the pack and help your buyers find their dream homes
by Luke Babich Jun 22
Putting in an offer? 4 ways to sway listing agents and sellers
It's not just about submitting the highest offer. In today's crazy market, you need to stand out to both listing agents and sellers. Here are a few ways to sway them in your buyer's favor
by Mark Choey Jun 21
'Fire yourself': KW expansion team leader on personal growth
Find out why Adam Hergenrother, a Keller Williams expansion team leader with 35 teams in 22 states, thinks getting out of your own way is the key to growth
by Christy Murdock Jun 21
Inman Handbook on team structures today
Learn about a variety of team models, and find out which one — or which combination — might be right for you
by Christy Murdock Jun 21
How to get the most out of your real estate rental investment
In this new normal, rental investments are proving to be lucrative options for investors. However, there are several important factors they should consider so they make sure they don't leave money on the table
by William Tessar Jun 21
Scaling your business? 5 pointers for successful growth
Planning to grow? Perfecting your product, staying flexible and hiring the right people are all things you need to consider when taking your company to the next level
by Mauricio Umansky Jun 20
7 daily disciplines that'll make your business boom
Start by implementing at least one of these disciplines to your routine, or add even more for greater growth
by Jimmy Burgess Jun 20
Real (Estate) Talk: What one realty firm is doing to boost Black homeownership
Opinion
This year, the federal government has taken steps to recommit to fair housing, but what can be done locally? Here's what this Wisconsin firm is doing to help would-be homebuyers overcome barriers to homeownership
by Lee Davenport Jun 18
What agents and their buyers need to know about escalation clauses
An escalation clause can help buyers gain a crucial edge in today's seller's market, but these offer addendums need to be handled with care
by Lillian Dickerson Jun 18
The Real Word: Why are there discrepancies in appraisals?
Opinion
This week, Byron Lazine and Nicole White invite Warren Sumner to discuss the appraisal process, plus Dave Ramsey vs. eXp, and a property website that was awarded a Webby honor
by Byron Lazine Jun 18
Compensation errors, wrong hires and other costly mistakes team leaders make
Having the right team can be a major boon to your business — provided you take steps to avoid these 10 mistakes that can undermine the success of your team
by Bernice Ross Jun 18
7 must-have skills all great team leaders put above everything else
By prioritizing these critical skills, traits and principles, team leaders can handle whatever comes their way with grace, poise and enough energy left over to enjoy life
by Chris Pollinger Jun 17
Does your advertising paint a true picture?
Opinion
In real estate, transparency should matter. However, there's a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction
by Teresa Boardman Jun 17
Agent/broker perspective: Is reality TV a career-builder? Agents beware
An agent wants to appear on a real estate reality show, convinced it would bolster her career. How should her broker react?
by Anthony Askowitz Jun 17
10 pandemic-forced changes that made our team nimble
From live tours to videoconferencing, building on the changes that emerged during the pandemic will ensure comfort, safety and convenience in this new normal. Here's one team's experience
by James Harris AND David Parnes Jun 17
Pulse: Who are the MVPs on your team?
This week, we're asking our readers to share who the most invaluable players on their teams are. Whether you're a full-fledged real estate team, a brokerage, or an agent with an assistant: Who's essential to keeping things on track and running smoothly — and why?
by Inman Jun 16
Pulse: Readers share their top 3 tech tools
From CRM tools to social media platforms for digital marketing, here are all the tech tools our readers rely on day in and day out
by Inman Jun 15
Buyers relocating? How to guide them in a cross-country move
In a highly competitive market such as real estate, every agent needs that competitive edge. Here's how to make helping relocating buyers yours
by Victoria Kennedy Jun 15
Chris Stuart shares the key to sustainable real estate teams
Industry veteran and newly minted Place, Inc. President Chris Stuart shares his thoughts on real estate teams, simplifying the consumer experience and creating a winning business strategy
by Marian McPherson Jun 14
Revealed: the crucial reasons some agents fail on teams
Opinion
Why do so many agents on teams still fail to succeed? 
by Carl Medford Jun 14
Why 'do what you love, outsource the rest' is bad advice
Opinion
While hiring staff to take on tasks you’re not best at is a common way of growing a team, it can be incredibly costly to hire out a task you haven't mastered yet. Here’s what you should consider before opting to 'hire it out'
by Jeff Glover Jun 14
Full disclosure: Sellers fear transparency — here's how to get past it
Sellers often approach disclosures with dread. Agents need to counsel them about the many benefits of disclosure, from building mutual trust to offering legal protection
by Jenny Usaj Jun 14
What real estate agents need to know about laminate flooring 
As a real estate agent, it counts to be well-versed on flooring options. Whether they're selling or buying a home, your clients will appreciate your know-how and expertise
by Gerard Splendore Jun 14
How to help clients 'hack' their way into investing
House hacking is a great strategy to introduce to clients who are interested in purchasing an investment property but may not afford a stand-alone rental property
by Ben Mizes Jun 14
Lesson Learned: Giving 100% every time pays off
Find out how Florida agent Dennis Bowers learned that every client is a potential game-changer with $70M in referrals (from one client) to back it up
by Christy Murdock Jun 14
7 marketing tools that'll help you strategize business growth with ease
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
by Jimmy Burgess Jun 13
The New Normal: Imagining the frictionless transaction of the future
With every sight-unseen offer, iBuyer sale, Knock Home Swap and contingency-free contract that graces a seller's inbox, one more cornerstone gets chiseled away from the foundation of the traditional sale
by Craig C. Rowe Jun 11
The New Normal: What if sellers become complacent?
Opinion
The pandemic dramatically shortened the listing and selling process, and forced buyers to become decisive about what they want. Now that sellers have gotten a taste of it, will they become unrealistically overconfident?
by Cara Ameer Jun 11
The Real Word: Can the appraisal process be color-blind?
Opinion
This week, Byron Lazine and Nicole White discuss racial discrimination in homebuying, NAR’s Profile of Home Buyers and Sellers, and using TikTok as a real estate agent
by Byron Lazine Jun 11
Offerpad is a more profitable flavor of iBuying: Mike DelPrete
Offerpad's latest financials strongly suggest that a less venture-funded, less tech-enabled, more real estate-focused, and less breakneck version of iBuying can be (almost) profitable
by Mike DelPrete Jun 10
Tackling agent retention? 4 strategies for a stronger firm
You can’t predict when your agents will decide their time with your brokerage is done, but while they’re with you, you can work to support them. Here are a few effective ways to prioritize retention
by Larry Alton Jun 10
Why agents and title agencies don’t always see eye to eye
While the title agency tends to bear its fair share of a transaction's detail-oriented work, it’s when communication and cooperation collapse that closings tend to be delayed
by Aaron Davis Jun 10
Working with investors? 5 key skills to master
Although they're lucrative to work with, investors come with their own set of challenges. And unlike working with homeowners, representing investors requires a different set of skills. Here are a few you need to master
by Andrew Syrios Jun 10
Why are $100M real estate teams merging with expansion teams?
Recently, we have seen more and more teams (large, successful and profitable teams) join forces, specifically with real estate businesses that offer a platform of services. Here's why
by Adam Hergenrother Jun 10
The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
Deciding on the face of your brand? 3 points to consider
Real estate is an industry based on facial recognition. When you ask people, 'Who sold your home?' they almost always answer with their agent’s name — not the brokerage name
by Kris Lindahl Jun 9
Pulse: What are your top 3 tech tools?
This week, we want to know about the tech tools that are indispensable to you in this new normal. What are you still using and will continue to use in the foreseeable future?
by Inman Jun 9
Looking for leads? Tap into these digital door-knocking strategies
Opinion
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those relying on more traditional digital or print marketing strategies
by Bernice Ross Jun 9
61 safety tips every real estate agent should read
Opinion
Prevention and avoidance are always better options than dealing directly with any safety-related issue. Don't be afraid, be aware
by Jay Thompson Jun 9
Staging and marketing company Guest House raises $3M
Guest House offers homesellers high-touch home staging services that include a interior designer working directly with a number of national and local home furnishing retailers
by Craig C. Rowe Jun 8
4 steps to building an effective agent recognition program
Great work can easily fly under the radar, especially in the hustle and bustle of real estate. Now more than ever, it’s crucial for brokerages to implement programs that help give credit where it’s due. Here's how
by Katy Robinson Jun 8
10 ways being on a team will boost your career and improve your life
Opinion
From more leads and in-house training to a robust support system, there are many reasons why being on a team can lead to a more successful career and improved quality of life. Here are the top 10
by Carl Medford Jun 8
Pulse: The challenges teams face in the new normal
Readers share where they are seeing the biggest struggles as we forge our way into a post-pandemic world
by Inman Jun 8
The New Normal: What if buyers no longer needed hand-holding?
Heated demand and short inventory are shaping our post-pandemic world, but thanks to increased technology and changed expectations, the end result might just be better
by Cara Ameer Jun 7
4 leadership traits you need to build a thriving real estate team
You can have the best systems in the world, but if you’re not a good leader, no one will be motivated to do their best for you or your clients
Trying to stay relevant? 3 ways for agents to build lasting value
For real estate agents, staying relevant is an active, ongoing process of understanding what clients value in life and adapting to their changing priorities
by Anthony Hitt Jun 7
Lesson Learned: Listen before you speak 
Find out how Miami luxury broker Reid Heidenry learned that sometimes, it’s what you don’t say that counts
by Christy Murdock Jun 7
Tired of paying for leads? How to switch from buying to earning
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
by Erica Ramus Jun 5
Here’s how this agent generated $108K on TikTok in 2021 (so far)
Learn from Atlanta Realtor Glennda Baker how to find new followers, build new relationships and generate new leads that will ultimately convert to more sales
by Jimmy Burgess Jun 4
New, pending, existing: What you should know about today's market
This week, Inman looked at what you should know about pending sales, new-home sales and existing-home sales. Here, Windermere Chief Economist Matthew Gardner dives into where the market stands on those metrics and more
by Matthew Gardner Jun 4
The Real Word: Is sight unseen the way to go?
Opinion
This week, Byron Lazine and Nicole White discuss buying a home sight unseen, co-housing and how to win bidding wars
by Byron Lazine Jun 4
Inman Review: Agent on Duty simplifies local home search
Opinion
Agent on Duty is an app for finding homes and agents, and has some big names to compete against. It could carve out a niche for mid-market and bilingual agents with its support for 8 languages
by Craig C. Rowe Jun 4
It’s listing season! 6 strategies to connect with more sellers 
When was the last time you called everyone on your list and asked them if they had any life changes that would require them to buy or sell? If it's been a while, take a look at these best practices for reaching out to your database
by Todd Conklin Jun 4
Why office exclusives are not a good look for the industry
Opinion
Here's why the concepts of office exclusives, designated agency and double-dipping are a big no-no to this broker
by Teresa Boardman Jun 3
What really matters when valuing a property?
Opinion
Although the terms 'intrinsic' or 'extrinsic' may be unfamiliar to most, understanding what they imply will help explain what makes real estate valuable, not just expensive — and why being able to identify these elements is essential
by Ricardo Wolf Jun 3
5 do's and don'ts of navigating 'the homebody economy'
Navigating the homebody economy is new for all of us, but success will come when you get back to the basics: Offer something people need, meet them where they are, save them time and money, and design with humans at heart
On Clubhouse? 3 vital tips for making it work for your business
Despite all its growth, Clubhouse is still a young app. If you manage to become the go-to destination for discussions about your location or relevant topic, you will likely remain on top for as long as the app is in active use
by Dave Platter Jun 3
How to help new team members close the deal in a hot market
Utilizing these tactics will ensure a seamless experience for both the agent and the clients
by David Parnes AND James Harris Jun 3
Worth a steal! 8 email marketing scripts for your repertoire
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
by Bernice Ross Jun 2
Pulse: What challenges do teams face in the new normal?
The team model has been experiencing growth in recent years, but what are team members struggling to overcome in a post-pandemic 'new normal'? What challenges do teams face now?
by Inman Jun 2
Want to rake in listings? FSBOs hold the key
With inventory starvation, agents need to explore all possibilities to gain more listings — and FSBOs are ripe for the picking. Here is a novel way to get in front of potential (and actual) FSBOs
by Jay Thompson Jun 2
Pulse: Readers share the starkest difference in their new normal
From the flexibility to work anywhere and saving valuable time to grappling with a tough seller's market, here are the biggest changes the pandemic forced, according to our readers
by Inman Jun 1
Inman Handbook on building teams in a new world
Teams have exploded in popularity. Now, as the industry crawls out of the pandemic and wrestles with an inventory shortage, they're more important than ever before
by Jim Dalrymple II Jun 1
Listing Lessons: How I got a developer $50K more
In this listing story, Anthony West shares how confidence and a strong understanding of the market’s inventory are key to your success as a real estate professional
by Anthony West Jun 1
How technology has shaped multifamily marketing
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here's how we've leveraged technology in a way that's most beneficial to potential tenants
by Michael Zaransky Jun 1
Lesson Learned: Play well with others
In this industry, collaborating with others instead of doing everything on your own pays off. Find out how Douglas Elliman's Jay Phillip Parker learned that real estate works best when it’s collaborative and cooperative
by Christy Murdock May 31
Want to invest in real estate? Here's how to get started
Investing in real estate is a great way to build wealth over time, but how can newbies get started? Rick Guerrero shares his own investing journey, what he learned along the way and what advice he'd give to new investors
by Rick Guerrero May 31
Perfect your elevator pitch to win more business — here’s how
Not only will a polished elevator pitch allow you to quickly and effectively communicate your unique value proposition, but it can also expand and elevate your business
by Rainy Hake Austin May 31
What real estate agents need to know about slab foundations
It's important for agents to have a wide range of knowledge when it comes to building basics and construction principles. Here, we break down what a slab foundation is and why it can be a smart choice
by Gerard Splendore May 31
Real (Estate) Talk: What being an anti-racist real estate pro really means
Opinion
Restorative, anti-racist education does not replicate harm and dehumanization through excessive isolation and dismissive practices. Rather, it supports transformative, authentic change so that fair housing is truly realized by all
by Lee Davenport May 31
5 reasons buying sight unseen isn't as risky as you think
Opinion
Homes.com conducted a survey of 1,500 visitors that discovered 42% of buyers are willing to buy a home sight unseen. Here's why that number shouldn't surprise you
by Craig C. Rowe May 29
7 daily habits of top producers that'll bolster your business
Here are 7 activities to help you implement a new strategy each day over the next week
by Jimmy Burgess May 28
The New Normal: What if meetings of the future actually saved time?
Opinion
Pandemic-driven tech facilitated a work-from-home lifestyle and made some aspects of real estate more efficient. Here's what realistic post-COVID meetings could be
by Jeff Lichtenstein May 28
The New Normal: What if specialization is the answer?
Post-COVID buyer needs are changing, creating new opportunities for agents who are willing to specialize. What segments stand to gain in the new normal?
by Christy Murdock May 28
The Real Word: Could buying leads put your business in danger?
Opinion
This week, Byron Lazine and Nicole White discuss why millennial homebuyers have regrets, buying leads and the first property in the nation to be paid in Dogecoin
by Byron Lazine May 28
Overlooked inventory: 6 ways to find that diamond in the rough
Inventory can be found anywhere — real estate agents just have to get creative and put a little legwork into unearthing it
by Lillian Dickerson May 27
Robert Reffkin’s MasterClass offers a crash course in real estate basics
The Compass CEO's Masterclass features 16 sessions covering the ins-and-outs of homebuying and selling, and how to start a career in real estate
by Marian McPherson May 27
How to prepare your brokerage for a safe return to the office
As agents and staff plan to return to the office, having an action plan that prioritizes safety and wellness is extremely important. Here are a few ways you can create a tailored strategy, while keeping health and wellness top-of-mind
by Mauricio Umansky May 27
So you want to write a book? 5 steps to plan it right
Whether you use it as a lead-generation tool or a way to share your vision with a broader audience, writing a book has its perks. Follow these steps, and you will be well on your way to becoming an author this year
by Holly Hudson May 27
Buyers shouldn't wait to build. Here's why
What's the best time to build, you ask? Right now. Yes, even with commodity prices up. When clients decide to build a home, there are more factors to consider than just the price of lumber
by Adam Hergenrother May 27
Rethinking your life? 5 questions to ask before switching brokerages
It seems like every day a top team or agent is making headlines by jumping to a new brokerage. But before uprooting your business, it's important to thoroughly explore what you're looking for
by Jay Thompson May 27
Pulse: What's the starkest difference in your new normal?
As a real estate agent, this past year likely reshaped certain aspects of your life and business. So, this week, we want to know: What's the biggest difference between now and before?
by Inman May 26
A national home value downturn isn't in our future. Here's why
Opinion
Windermere Chief Economist Matthew Gardner dives deeper into the timeline of events that led to the 2007 crash, comparing then and now. Here's why he speculates there's no real reason to expect a widespread, systematic decline in home prices in the foreseeable future
by Matthew Gardner May 26
How to prepare your clients for natural disasters
The best way to survive a natural disaster is to take the necessary steps now and be prepared for when the unthinkable actually does occur. Here are a few things to alert your clients about
by Bernice Ross May 26
8 things sellers need from their agents in today's market
In this current market, sellers need to have realistic expectations of what's to come. Here are a few things sellers should be prepared for
by Cara Ameer May 25
Pulse: How you're advising investors on potential 1031 changes
Should investors continue with business as usual? Is 2021 the year to exchange? This week, our readers share what advice they're giving to their investor clients who are wary of potential 1031 'like-kind' exchange changes
by Inman May 25
4 tips for dealing with buyers' fears in an overheated market
Opinion
Fear commonly immobilizes buyers from making the choices that will ultimately enhance their lives. Here’s how to coach your clients to succeed despite the potential risks
by Carl Medford May 25
10 ways your website is failing you — and how to fix them
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
by Kate Hulbert May 24
6 video insights that'll shape your marketing game plan
Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you're ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips
by Rachael Hite May 24
3 steps for reevaluating your business goals
Self-evaluation is always important. With limited hours in each day, real estate agents need to figure out how to maximize what they do best. Here are a few things to consider when updating your goals for the year
by Amy Galvin May 24
Why the EB-5 program is critical to residential real estate
It's critical that the public, the residential and commercial real estate sector, and elected officials across the country understand the EB-5 Program’s benefits, the jobs it creates and saves, and the potential it has to buttress the post-COVID economic recovery
by Aaron Grau May 24
Lesson Learned: Be prepared to go with the flow
Find out how UK native and Florida broker-owner Simon Isaacs learned to expect the unexpected
by Christy Murdock May 24
Feeling overwhelmed? 12 systems to automate your business growth

Your ability to systematize your efforts and build powerful processes directly impacts your success. To fuel your growth and ensure your real estate business fires on all cylinders, use these 12 real estate agent tips and systems.

by Jimmy Burgess May 23
Need to dust off your LinkedIn profile? 3 steps for making it pop
If you aren't on LinkedIn already or haven't updated your profile in a while, now's the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections
by Katie Lance May 22
How smart shades support energy efficiency during summer
Automated window treatments can go a long way in boosting a home’s energy efficiency, keeping homeowners comfortable during every season. With summer quickly approaching, here's what you should know about smart shades
by Brandon Doyle May 21
The Real Word: Is there an end date to the housing shortage?
Opinion
This week, Byron Lazine and Nicole White discuss the latest on NAR’s controversial address proposal, how long the housing shortage will last and staging in a seller’s market
by Byron Lazine May 21
Cost control time: 5 expenses indie brokers must watch closely
Not knowing your numbers and brokerage key metrics is the quickest path to business failure. Pay attention to cost control to increase your chances of growing a successful brokerage
by Erica Ramus May 20
In today's market, does down payment assistance really help?
Opinion
What we really need is more housing — especially affordable housing. Prices are still going up, and soon, there won’t be any houses priced low enough to be affordable for people who are within the income limits that qualify them for financial help
by Teresa Boardman May 20
Knowing new construction gives you a competitive edge — here's why
Opinion
The inventory shortage isn’t going to last forever. In the meantime, studying the economy, real estate market statistics and particularly the new home construction process will make you a fierce competitor in today’s market and the future
by Adam Hergenrother May 20
3 ways agents can add leverage in their lives and business
Leverage allows for higher quality work and more time for new projects, which in turn helps you build a better client experience, get more referrals and have a life outside of your business. Here's how you can use it
by Kathleen Black May 20
Clutter, be gone! How to help messy sellers zhuhz up their homes
Decluttering, deep cleaning and décor — here’s how to help your sellers get their home ready to sell
by Antoinette Fargo May 20
5 helpful tips for choosing your first investment property
With market fluctuations and an evolving economy, investing in real estate can prove to be a profitable insurance policy for your financial future. If you're thinking about making your first investment, here are a few things to consider
by David Parnes AND James Harris May 20
6 resources every real estate agent should have on hand right now
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
by Rainy Hake Austin May 20
'I'm not paying a Realtor': Agent shares crazy requests on TikTok
Florida agent Carly Allison's TikTok videos have racked up hundreds of thousands of views, and are now generating leads too
by Jim Dalrymple II May 19
Buying leads? Your business will be kaput in 2 years
Opinion
If the majority of your transactions aren’t generated from a platform that you own, then you won’t be around in two years
by Kris Lindahl May 19
Is the inventory dam about to burst?
Opinion
Given the soaring costs we’re seeing in almost every aspect of our lives, the end of forbearance programs and rent moratoriums, coupled with the age of boomers who own 42% of the inventory, the inventory dam has definitely started leaking
by Bernice Ross May 19
Rude buyers? Toxic sellers? Here are the do's and don'ts of firing clients
Opinion
Letting a client go is never fun or easy. Unfortunately, it’s part of being an entrepreneur and running a business. Here are a few useful tips on ending the client-agent relationship — and preventing challenges from cropping up in the first place
by Jay Thompson May 19
Pulse: How are you advising investors on potential 1031 changes?
Considering President Biden's proposal to cut 1031 'like-kind' exchanges, how are real estate agents counseling clients? This week, we want to know what advice you're giving to your investor clients
by Inman May 19
Instagram-savvy agents share how to spin gold on the platform
Real estate Instagram pros who spoke at Inman Connect Now on Tuesday stressed that agents should be authentic on the platform, and not worry too much about creating a ton of industry-specific content
by Lillian Dickerson May 18
How to create smart marketing that works during a crisis
Valerie Garcia, senior producer at branding agency 1000watt, shared her tips for creating a marketing plan that connects with consumers and guides them through market crises
by Marian McPherson May 18
Agent/broker perspective: How can brokers resolve frustrations over uneven commission splits?
Opinion
A buyer's agent is upset about listing agents demanding a larger piece of the sales commission. How should her broker react?
by Anthony Askowitz May 18
How LGBTQ+ discrimination hinders path to homeownership
Opinion
For the LGBTQ+ community, housing discrimination is preceded by many other impactful forms of discrimination that create barriers to homeownership
by Ryan Weyandt May 18
Pulse: Readers share their top tips for investors
What do investors need to know before making the leap in this market? From figuring out their end goal and timing to getting educated on local and state laws, here are the tips our readers are offering their clients today
by Inman May 18
Thinking of getting into property management? Here's a strategic approach
Whether you plan to manage 2 properties or 100, there’s never been a better time to leverage your experience and contacts to start a high-cashflow business in property. Here's how
by Victoria Kennedy May 18
5 assumptions that can harm your clients and hurt your commission
Opinion
Our advice: Never assume anything, and always practice due diligence
by Carl Medford May 18
5 ways to track and predict market changes
Opinion
Agents often get questions about the future of the market from curious consumers. Knowing how to answer them is key to building trust and establishing yourself as an expert in your field. Here are a few ways to stay in the know and spot patterns and trends
by Marco Del Zotto May 17
What agents need to know about energy-efficient lightbulbs
The right lighting can not only make a house feel like a home, it can also help homeowners improve their productivity and achieve major energy savings. Here's what agents need to know about the various kinds of energy-efficient bulbs out there
by Gerard Splendore May 17
Inman Handbook: Home staging in the midst of a red-hot market
3 experts explain the ins and outs of staging and its value, even in a market where buyers are snapping up available homes like hotcakes
by Marian McPherson May 17
Lesson Learned: Patience pays off
Find out why Compass agent Yorgos Tsibiridis believes that waiting for the perfect fit is essential for happy clients
by Christy Murdock May 17
8 strategies to get more leads — and sell more real estate
With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies
by Don Wenner May 14
The Real Word: $136M Montana ranch sets record
Opinion
This week, Byron Lazine and Nicole White discuss NAR’s controversial proposal, the sale of Climbing Arrow Ranch, and an agent who tested out the Knock Home Swap
by Byron Lazine May 14
Smart Home Tech: What are the best smart thermostat options?
Smart thermostats are a great choice for many homeowners. They allow you to adjust and set your home's temperature right from your phone — and save you money in the long run, too. Here are a few options
by Brandon Doyle May 14
Want to be better at prospecting? 10 traits and strategies to adopt
As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of top sales professionals
by Todd Conklin May 14
RE/MAX to launch in-person coaching tour this summer
The 13-city tour starting in June will feature Tom Ferry, Jared James and Wayne Fredrick in mastermind-style events for agents inside and outside of RE/MAX
by Marian McPherson May 13
Spread too thin? 3 ways team leaders can balance their workload
Although there are times when leaders have to double down and work long hours, that doesn't have to be the norm. Here are a few things you can do to make sure you are not spreading yourself too thin as a leader
by Adam Hergenrother May 13
Make the most of your time! 5 secrets of the uber-productive
What are the habits of highly productive real estate professionals — those who always outperform everyone else? Here are a few basic hacks the uber-productive understand and use in their day-to-day life
by Chris Pollinger May 13
Follow the 5 P's to define your company's purpose
A company's purpose is much more than a mission statement or business plan — it's why agents and employees join your team and what sets you apart from the competition
by Jim White May 13
'Should I pay down a collection?' How to answer clients
Consumers who've had a collection hit their credit report might be wondering if they should pay it off or hold off. Micah Curtis shares the right move to make — and the answer is not what you might think
by Rick Guerrero May 13
How long will the housing shortage last? Years — here's why
Opinion
Thinking optimistically and knowing a little about US homebuilders and American ingenuity, builders might create an average of 2M homes annually and achieve a supply-demand balance in about 6 years
by Ben Caballero May 12
3 ways to boost buyers' confidence in a hot seller's market
Although guiding homebuyers through a competitive market is a challenge, it's important to encourage them to be patient and trust the process. Here are a few ways to prepare your clients and help them stay ahead of the game
by Santiago Arana May 12
Think before you post! The line between funny and unprofessional isn't so fine
Opinion
The real estate business is insane right now. You’ve got frustrated buyers. You’re (rightfully) frustrated — and humor is a great escape. However, it's also rife with danger. Here's why you should think before you post
by Jay Thompson May 12
Pulse: What's your top tip for investors?
This week, we're asking our readers: What should investors purchasing new properties know right now? How are you guiding them and setting them up for success in today's market?
by Inman May 12
7 crazy critter encounters in real estate — and what to do about them
Stumbling across snakes, raccoons, coyotes and other wild animals during a showing isn't ideal — and oftentimes, it can even ruin a deal. Here are some steps to take (and the appropriate disclosures to make) when it comes to unwanted critters