Making connections is a crucial part of being a real estate agent. But if you're new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients
To handle the commission objection with utmost confidence, you have to first know your value. These five reasons that illustrate why you’re worth every penny are truly just the tip of the iceberg
Opinion
Here are some financial tips and techniques that can help you earn more, save more and prepare for eventual retirement
Opinion
Recruiters understand that your chances of surviving your first year in the business are low, and they'll say almost anything to get you onboard. Here is a list of truths they won't prepare you for
Opinion
Genuine confidence comes from getting uncomfortable, trying new things, and learning from your success and failures
Now that things are starting to show signs of slowing down, what do new agents need to know? What's the most crucial piece of advice you can offer them?
Opinion
An agent wants to know if the short-term rental trend is worth her time, energy and focus — and if the risks are worth the effort. What advice should her broker give her?
Your clients rely on you for reliable, accurate information. Here are some things to consider before you act on or pass along something you’ve heard or read
At Connect Now on Tuesday, Mark Choey, founder and CEO of HighNote, spoke to two California-based agents about how technology is helping them close deals
Richard Lombari, a broker with over 30 years of experience, reveals the list he uses when interviewing new agents to see if they are up for the challenge
At Inman Connect on Tuesday, Brad Inman spoke to Jonathan Spears and duo Dolly and Jenny Lenz about the factors that led to the success of recent deals
Find out how Florida real estate agent Jonathan Spears surpassed $1B in career sales before the age of 30
With a sizzling-hot summer ahead, these tried-and-true strategies will help new luxury agents prepare for a successful selling season
From agents incorrectly (and lazily) filling out contracts to bad communication habits, here are all the pet peeves you've flagged to us this past week
Many companies are responding to today's shift in consumer demand by launching their own instant-offer, cash-offer and trade-in programs
Synthetic grass is a quick and easy, maintenance-free method to enhance a yard, terrace or rooftop. Agents who are well-educated about its perks can help their clients level up their curb appeal
From sourcing out a mentor to nicknaming properties, 8 industry professionals reveal how new agents can hit the ground running
Establishing a new routine is not easy, but it can make all the difference in your life. Choose your struggle, make small changes, and get ready for big results
These principles will help you systematically grow your real estate business
Opinion
A luxury real estate broker shares his take on the market, what he's seeing in his neck of the woods, plus how he's pivoting his focus to get more sellers
Here, you'll find the elements of a quality handwritten note and how to easily format them using examples — plus five common real estate scenarios and the templates you'll want to steal over and over again
Opinion
This week, Byron Lazine and Nicole White discuss the DOJ withdrawing its settlement offer to NAR, the first state to ban homebuyer love letters, and a study that shows what the majority of real estate listings are lacking
Opinion
Acknowledgment is a much-needed first step — but it's only the beginning. For people of color to experience a greater sense of equity, inclusion and justice in diversity work, these steps are vital
During a webinar on July 13, Chris Jones, the co-founder of Guerilla Realty, explained how borrowing listings can transform an agent's business.
From coaching buyers on how to best present an offer to instilling trust in the process, mentally preparing buyers on what to expect is one of the most crucial jobs an agent will have throughout a client’s journey
Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11 million in listings — in three months
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them
In today's information era, you should stop trying to compete with Google, and instead, showcase your experiential knowledge, principles and competency. That's what will truly set you apart
Opinion
Know where the line is between excellent customer service and getting into areas that are beyond the scope of a real estate agent. Here's why
Training your agents to speak about the value of your real estate company will help the entire team grow faster — and that is good value for everyone
The 2020 strategic investment by Aquiline Capital Partners continues to pay off for North Carolina-based software company Elm Street as it reaches deeper into Canada
This week, we're inviting you to share your pet peeves — things other agents do that make you just want to pull your hair out. What are some irritating behaviors you're seeing today?
Technology problems in virtual meetings are part of the landscape. From arriving early to troubleshoot problems to switching to audio-only mode, here are a few nifty tips that'll help you keep interruptions at bay
Opinion
Don't neglect to explain how valuable local knowledge can be, along with the importance of representation and being a fiduciary
Everything from newspapers to Facebook Ads can help agents score more listings in the midst of a housing shortage
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
Ever had a deal fall through? You're not alone. This week, readers share stories of failed transactions, what went wrong and what they learned
Opinion
Even though lumber prices have ticked down a bit recently, they're still drastically up from where they were last year. So, what's happening?
Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
Choosing a brokerage is about so much more than money or splits. Having a broker who embodies these crucial traits could make the difference between your success or failure
Real estate agents who can discuss various options and installation methods for older homes and fixer-uppers will clearly have an advantage when working with buyers
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
Find out how award-winning Queens NY agent Bianca Colasuonno takes a scholarly approach to the practice of real estate
Purchasing a new home or renting a new space can be a beautiful yet nerve-wracking experience for your client, especially right now, and scams can only heighten that anxiety
Hit the ground running by following these best practices for managing your time wisely and getting more done
As a newbie with little experience, whipping up a robust marketing plan can feel like an impossible task. Here is a month-by-month breakdown to get you through your first year in real estate
Whether you're brand new or you've been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you'll grow your followers — and your business
Opinion
The current widespread misuse of the word 'appraisal' may not uproot long-established mores, but everyone should raise their antenna a bit if they're attempting to suggest a CMA is not an appraisal
The career accelerator program will help professionals in other industries prepare for a career with Redfin through in-person classes and training
Expanding into new markets through franchise partners is an exciting opportunity for any business — but it also takes a lot of planning. Here are a few things to consider
With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success
Most US listings don't include a virtual tour or floor plan and don't use best practices in professional photography, according to a new study released Thursday
The number of sellers who choose to cut their listing price has dropped by a third over the last year, but a Zillow report found that if the price is dropped at the right time, sellers can net $15K over ask
Just starting out on a real estate team as an executive assistant or operations manager? Here’s what you should know
Remember that in a hot market like this, building a relationship with the agent can make a difference between your offer and the other 10 or so on the table. Here's how to stand out
Setting aside time to honor and celebrate your agents' successes will make them feel valued and appreciated. Here are some small gestures that can go a long way in boosting morale
Money, satisfaction, enjoyment — here’s how to have a more gratifying career
Even in today's crazy market, weak agents can still cost their sellers plenty of money and opportunity. Here are five case studies that illustrate how costly working with a bad agent can be
So many new agents choose a brokerage by going with the one that offers the highest split. This can not only be a huge mistake, but it can set a newbie up for failure
Whether you're a newbie or a seasoned pro, chances are you've experienced the pain and disappointment of a flopped deal. This week, we're asking you to share your experience. What happened, and what did you learn?
Opinion
The DOJ's most recent action seems to be a giant step backward toward any resolution. Here's what you should know
What's the most important piece of information and industry-related advice you wish you'd have been armed with early on in your career? This week, our readers weigh in
Real estate is one of the few industries where you can go full speed right out the gate. As long as you can position yourself to be top-of-mind, landing new listings will be much easier and more consistent
New agents should master these simple, tried-and-true staging techniques to ensure that every listing looks and feels its best
Opinion
As a new agent, you'll likely meet all sorts of different clients and personalities. Knowing how to approach each personality type will help you better communicate and navigate obstacles
Here are 10 hypothetical situations to help illustrate how you can avoid some very real legal and ethical problems
As a new agent, choosing a brokerage is a vital and nerve-wracking decision. To help ensure a good fit, print out these questions, and make sure to ask them during your interview
From commissions and entrepreneurism to Poland's legendary tale of the '1-hour MLS,' there are few places like the US when it comes to real estate
Opinion
This year, as you gather for July Fourth or prepare for long-delayed vacations, take a moment to revel in the feeling of freedom we can all enjoy this summer
Opinion
This week, Byron Lazine and Nicole White discuss the largest MLS in Ohio ditching 'Coming Soon' status, the most affordable beach towns in the U.S. and Ray Ellen’s Instagram Reel
Whether you have a solid plan or are starting from scratch, these business-generating action items will help you hit the ground running, keep you focused and enable you to gain traction faster
Opinion
The last thing you want is that dreaded post-contract cancellation call from your buyers. Here’s how new real estate agents can avoid it
Effective meeting leadership means having a purpose, sticking to your agenda, being courteous of everyone’s time and assigning clear accountability for action items
Opinion
Working on a commission-only basis isn’t without risk. The biggest part of the job is looking for work each day. Here are the lessons this broker wishes she'd known before jumping in
There are two keys to effective decision-making — assembling the right team and establishing a vision for that team. Here's how one investment firm works aligns everyone with company goals
When you embrace the struggle and find joy in the hard stuff, not only will you outlast your competition, you will achieve the fulfillment you're after. If you're building a team, here are a few tough realities you need to face
As a newly minted real estate agent, learning certain terms quickly will ensure you’re well-armed to guide and navigate clients through the complexities of today’s market
Tune in for new agent insights and advice all month long on Inman
This week, we're asking readers to share lessons that can set new agents on a course for a successful career. What are some things that would've been helpful to know when you were first cutting your teeth in the industry?
Concerned your relationship with your client is on shaky ground? Here are a few telltale signs that your customers might be taking their business to another agent (and how to fix those issues)
Jonathan Spears began his career in real estate as an assistant at a foreclosure firm and now leads one of Northwest Florida’s most successful teams
Getting out and finding sellers before they list can be a lot of work — but so is writing 40 offers and only having one of them go through. Here's how to find potential listings without spending large amounts of money
It's a marriage made somewhere other than heaven: seasoned listing agents coupled with brand new buyer's agents. Here is a list of rookie behaviors that cause experienced listing agents' toenails to curl
In low-inventory, ultra-competitive markets like the one we're currently experiencing, buyers and their agents are coming up with a host of creative contract terms to help sway sellers
From incorrectly handling contracts to betting on the wrong brokerage, this week, our readers talk about early-career mistakes real estate agents make (and what they can learn from them)
Windermere Chief Economist Matthew Gardner dives deeper into the topics of inflation and home values, explaining why, contrary to popular opinion, inflation-adjusted house prices really haven’t skyrocketed
Billion-dollar disruptors are coming to the Northeast market, featuring new models like instant offers, cash offers and buy-before-you-sell programs. Are agents and brokers ready?
Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business amid a crazy, pandemic-driven market
Real estate agents who understand the availability of different laminates and their many use cases bring an advantage to their clients when discussing renovation options
Pride Month is a great time for all of our industry to join with us and become allies in the community, while making sure LGBTQ+ homebuyers have the same housing opportunities as everyone else
Set yourself up to thrive no matter what the market does in the future. Here are a few fundamentals to focus on today — to create new highs for your business
The top things you should prepare pre-construction buyers for early
Share your dilemmas with us, and we'll reach out to the experts and report back
Opinion
This week, Byron Lazine and Nicole White discuss signs the housing market will stay hot, nightmare houses and 2021 Agent Rankings from Real Trends
Opinion
Extending guidance to other women is what helps build them into successful leaders. Here's why female mentorship for brokerages and teams is so important
Inman recently spoke with some of the country's top mega team leaders to learn more about the secret sauce behind how their teams continue to grow. Here's how they do it
From investing in creative marketing tools and aligning with a brokerage with serious brand power to tapping into a global network of pros, these strategies will help teams grow their business right now
It's not easy navigating a market with anemic inventory levels, which is why real estate pros should do what they can to help clients throughout the process. Here are a few key things agents need to do
From Zillow’s ShowingTime acquisition to pocket listings, RESO's CEO Sam DeBord breaks down all the buzziest tech conversations and debates from Inman Connect
To err is human — learning from those mistakes is what matters. So, what are some major ways rookie agents drop the ball during their first year or so on the job?
With a barrage of impressive, over-asking offers flying in, how can your buyers stand out? It's no easy task, but these tips and strategies from the pros can help move your clients to the top of the list
Opinion
Here are a few helpful tips for those times when you need to cross over to the extrovert side as you get back out there
Who are the key players who help run your business like a well-oiled machine? This week, our readers weigh in
Knowing how to deploy the latest technology has played a major role in reducing operating costs, but there are other steps savvy operators can take to reduce expenses for owners while keeping their residents happy
Opinion
As the pandemic ends, teams are dealing with a shifting landscape that has a few surprises up its sleeve. Here are the top emerging challenges for teams
In today’s heated seller’s market, these tactics can help you stand out from the pack and help your buyers find their dream homes
It's not just about submitting the highest offer. In today's crazy market, you need to stand out to both listing agents and sellers. Here are a few ways to sway them in your buyer's favor
Find out why Adam Hergenrother, a Keller Williams expansion team leader with 35 teams in 22 states, thinks getting out of your own way is the key to growth
Learn about a variety of team models, and find out which one — or which combination — might be right for you
In this new normal, rental investments are proving to be lucrative options for investors. However, there are several important factors they should consider so they make sure they don't leave money on the table
Planning to grow? Perfecting your product, staying flexible and hiring the right people are all things you need to consider when taking your company to the next level
Start by implementing at least one of these disciplines to your routine, or add even more for greater growth
Opinion
This year, the federal government has taken steps to recommit to fair housing, but what can be done locally? Here's what this Wisconsin firm is doing to help would-be homebuyers overcome barriers to homeownership
An escalation clause can help buyers gain a crucial edge in today's seller's market, but these offer addendums need to be handled with care
Opinion
This week, Byron Lazine and Nicole White invite Warren Sumner to discuss the appraisal process, plus Dave Ramsey vs. eXp, and a property website that was awarded a Webby honor
Having the right team can be a major boon to your business — provided you take steps to avoid these 10 mistakes that can undermine the success of your team
By prioritizing these critical skills, traits and principles, team leaders can handle whatever comes their way with grace, poise and enough energy left over to enjoy life
Opinion
In real estate, transparency should matter. However, there's a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction
An agent wants to appear on a real estate reality show, convinced it would bolster her career. How should her broker react?
From live tours to videoconferencing, building on the changes that emerged during the pandemic will ensure comfort, safety and convenience in this new normal. Here's one team's experience
This week, we're asking our readers to share who the most invaluable players on their teams are. Whether you're a full-fledged real estate team, a brokerage, or an agent with an assistant: Who's essential to keeping things on track and running smoothly — and why?
From CRM tools to social media platforms for digital marketing, here are all the tech tools our readers rely on day in and day out
In a highly competitive market such as real estate, every agent needs that competitive edge. Here's how to make helping relocating buyers yours
Industry veteran and newly minted Place, Inc. President Chris Stuart shares his thoughts on real estate teams, simplifying the consumer experience and creating a winning business strategy
Opinion
Why do so many agents on teams still fail to succeed?
Opinion
While hiring staff to take on tasks you’re not best at is a common way of growing a team, it can be incredibly costly to hire out a task you haven't mastered yet. Here’s what you should consider before opting to 'hire it out'
Sellers often approach disclosures with dread. Agents need to counsel them about the many benefits of disclosure, from building mutual trust to offering legal protection
As a real estate agent, it counts to be well-versed on flooring options. Whether they're selling or buying a home, your clients will appreciate your know-how and expertise
House hacking is a great strategy to introduce to clients who are interested in purchasing an investment property but may not afford a stand-alone rental property
Find out how Florida agent Dennis Bowers learned that every client is a potential game-changer with $70M in referrals (from one client) to back it up
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
With every sight-unseen offer, iBuyer sale, Knock Home Swap and contingency-free contract that graces a seller's inbox, one more cornerstone gets chiseled away from the foundation of the traditional sale
Opinion
The pandemic dramatically shortened the listing and selling process, and forced buyers to become decisive about what they want. Now that sellers have gotten a taste of it, will they become unrealistically overconfident?
Opinion
This week, Byron Lazine and Nicole White discuss racial discrimination in homebuying, NAR’s Profile of Home Buyers and Sellers, and using TikTok as a real estate agent
Offerpad's latest financials strongly suggest that a less venture-funded, less tech-enabled, more real estate-focused, and less breakneck version of iBuying can be (almost) profitable
You can’t predict when your agents will decide their time with your brokerage is done, but while they’re with you, you can work to support them. Here are a few effective ways to prioritize retention
While the title agency tends to bear its fair share of a transaction's detail-oriented work, it’s when communication and cooperation collapse that closings tend to be delayed
Although they're lucrative to work with, investors come with their own set of challenges. And unlike working with homeowners, representing investors requires a different set of skills. Here are a few you need to master
Recently, we have seen more and more teams (large, successful and profitable teams) join forces, specifically with real estate businesses that offer a platform of services. Here's why
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
Real estate is an industry based on facial recognition. When you ask people, 'Who sold your home?' they almost always answer with their agent’s name — not the brokerage name
This week, we want to know about the tech tools that are indispensable to you in this new normal. What are you still using and will continue to use in the foreseeable future?
Opinion
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those relying on more traditional digital or print marketing strategies
Opinion
Prevention and avoidance are always better options than dealing directly with any safety-related issue. Don't be afraid, be aware
Guest House offers homesellers high-touch home staging services that include a interior designer working directly with a number of national and local home furnishing retailers
Great work can easily fly under the radar, especially in the hustle and bustle of real estate. Now more than ever, it’s crucial for brokerages to implement programs that help give credit where it’s due. Here's how
Opinion
From more leads and in-house training to a robust support system, there are many reasons why being on a team can lead to a more successful career and improved quality of life. Here are the top 10
Readers share where they are seeing the biggest struggles as we forge our way into a post-pandemic world
Heated demand and short inventory are shaping our post-pandemic world, but thanks to increased technology and changed expectations, the end result might just be better
You can have the best systems in the world, but if you’re not a good leader, no one will be motivated to do their best for you or your clients
For real estate agents, staying relevant is an active, ongoing process of understanding what clients value in life and adapting to their changing priorities
Find out how Miami luxury broker Reid Heidenry learned that sometimes, it’s what you don’t say that counts
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
Learn from Atlanta Realtor Glennda Baker how to find new followers, build new relationships and generate new leads that will ultimately convert to more sales
This week, Inman looked at what you should know about pending sales, new-home sales and existing-home sales. Here, Windermere Chief Economist Matthew Gardner dives into where the market stands on those metrics and more
Opinion
This week, Byron Lazine and Nicole White discuss buying a home sight unseen, co-housing and how to win bidding wars
Opinion
Agent on Duty is an app for finding homes and agents, and has some big names to compete against. It could carve out a niche for mid-market and bilingual agents with its support for 8 languages
When was the last time you called everyone on your list and asked them if they had any life changes that would require them to buy or sell? If it's been a while, take a look at these best practices for reaching out to your database
Opinion
Here's why the concepts of office exclusives, designated agency and double-dipping are a big no-no to this broker
Opinion
Although the terms 'intrinsic' or 'extrinsic' may be unfamiliar to most, understanding what they imply will help explain what makes real estate valuable, not just expensive — and why being able to identify these elements is essential
Navigating the homebody economy is new for all of us, but success will come when you get back to the basics: Offer something people need, meet them where they are, save them time and money, and design with humans at heart
Despite all its growth, Clubhouse is still a young app. If you manage to become the go-to destination for discussions about your location or relevant topic, you will likely remain on top for as long as the app is in active use
Utilizing these tactics will ensure a seamless experience for both the agent and the clients
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
The team model has been experiencing growth in recent years, but what are team members struggling to overcome in a post-pandemic 'new normal'? What challenges do teams face now?
With inventory starvation, agents need to explore all possibilities to gain more listings — and FSBOs are ripe for the picking. Here is a novel way to get in front of potential (and actual) FSBOs
From the flexibility to work anywhere and saving valuable time to grappling with a tough seller's market, here are the biggest changes the pandemic forced, according to our readers
Teams have exploded in popularity. Now, as the industry crawls out of the pandemic and wrestles with an inventory shortage, they're more important than ever before
In this listing story, Anthony West shares how confidence and a strong understanding of the market’s inventory are key to your success as a real estate professional
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here's how we've leveraged technology in a way that's most beneficial to potential tenants
In this industry, collaborating with others instead of doing everything on your own pays off. Find out how Douglas Elliman's Jay Phillip Parker learned that real estate works best when it’s collaborative and cooperative
Investing in real estate is a great way to build wealth over time, but how can newbies get started? Rick Guerrero shares his own investing journey, what he learned along the way and what advice he'd give to new investors
Not only will a polished elevator pitch allow you to quickly and effectively communicate your unique value proposition, but it can also expand and elevate your business
It's important for agents to have a wide range of knowledge when it comes to building basics and construction principles. Here, we break down what a slab foundation is and why it can be a smart choice
Opinion
Restorative, anti-racist education does not replicate harm and dehumanization through excessive isolation and dismissive practices. Rather, it supports transformative, authentic change so that fair housing is truly realized by all
Opinion
Homes.com conducted a survey of 1,500 visitors that discovered 42% of buyers are willing to buy a home sight unseen. Here's why that number shouldn't surprise you
Here are 7 activities to help you implement a new strategy each day over the next week
Opinion
Pandemic-driven tech facilitated a work-from-home lifestyle and made some aspects of real estate more efficient. Here's what realistic post-COVID meetings could be
Post-COVID buyer needs are changing, creating new opportunities for agents who are willing to specialize. What segments stand to gain in the new normal?
Opinion
This week, Byron Lazine and Nicole White discuss why millennial homebuyers have regrets, buying leads and the first property in the nation to be paid in Dogecoin
Inventory can be found anywhere — real estate agents just have to get creative and put a little legwork into unearthing it
The Compass CEO's Masterclass features 16 sessions covering the ins-and-outs of homebuying and selling, and how to start a career in real estate
As agents and staff plan to return to the office, having an action plan that prioritizes safety and wellness is extremely important. Here are a few ways you can create a tailored strategy, while keeping health and wellness top-of-mind
Whether you use it as a lead-generation tool or a way to share your vision with a broader audience, writing a book has its perks. Follow these steps, and you will be well on your way to becoming an author this year
What's the best time to build, you ask? Right now. Yes, even with commodity prices up. When clients decide to build a home, there are more factors to consider than just the price of lumber
It seems like every day a top team or agent is making headlines by jumping to a new brokerage. But before uprooting your business, it's important to thoroughly explore what you're looking for
As a real estate agent, this past year likely reshaped certain aspects of your life and business. So, this week, we want to know: What's the biggest difference between now and before?
Opinion
Windermere Chief Economist Matthew Gardner dives deeper into the timeline of events that led to the 2007 crash, comparing then and now. Here's why he speculates there's no real reason to expect a widespread, systematic decline in home prices in the foreseeable future
The best way to survive a natural disaster is to take the necessary steps now and be prepared for when the unthinkable actually does occur. Here are a few things to alert your clients about
In this current market, sellers need to have realistic expectations of what's to come. Here are a few things sellers should be prepared for
Should investors continue with business as usual? Is 2021 the year to exchange? This week, our readers share what advice they're giving to their investor clients who are wary of potential 1031 'like-kind' exchange changes
Opinion
Fear commonly immobilizes buyers from making the choices that will ultimately enhance their lives. Here’s how to coach your clients to succeed despite the potential risks
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you're ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips
Self-evaluation is always important. With limited hours in each day, real estate agents need to figure out how to maximize what they do best. Here are a few things to consider when updating your goals for the year
It's critical that the public, the residential and commercial real estate sector, and elected officials across the country understand the EB-5 Program’s benefits, the jobs it creates and saves, and the potential it has to buttress the post-COVID economic recovery
Find out how UK native and Florida broker-owner Simon Isaacs learned to expect the unexpected
Your ability to systematize your efforts and build powerful processes directly impacts your success. To fuel your growth and ensure your real estate business fires on all cylinders, use these 12 real estate agent tips and systems.
If you aren't on LinkedIn already or haven't updated your profile in a while, now's the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections
Automated window treatments can go a long way in boosting a home’s energy efficiency, keeping homeowners comfortable during every season. With summer quickly approaching, here's what you should know about smart shades
Opinion
This week, Byron Lazine and Nicole White discuss the latest on NAR’s controversial address proposal, how long the housing shortage will last and staging in a seller’s market
Not knowing your numbers and brokerage key metrics is the quickest path to business failure. Pay attention to cost control to increase your chances of growing a successful brokerage
Opinion
What we really need is more housing — especially affordable housing. Prices are still going up, and soon, there won’t be any houses priced low enough to be affordable for people who are within the income limits that qualify them for financial help
Opinion
The inventory shortage isn’t going to last forever. In the meantime, studying the economy, real estate market statistics and particularly the new home construction process will make you a fierce competitor in today’s market and the future
Leverage allows for higher quality work and more time for new projects, which in turn helps you build a better client experience, get more referrals and have a life outside of your business. Here's how you can use it
Decluttering, deep cleaning and décor — here’s how to help your sellers get their home ready to sell
With market fluctuations and an evolving economy, investing in real estate can prove to be a profitable insurance policy for your financial future. If you're thinking about making your first investment, here are a few things to consider
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
Florida agent Carly Allison's TikTok videos have racked up hundreds of thousands of views, and are now generating leads too
Opinion
If the majority of your transactions aren’t generated from a platform that you own, then you won’t be around in two years
Opinion
Given the soaring costs we’re seeing in almost every aspect of our lives, the end of forbearance programs and rent moratoriums, coupled with the age of boomers who own 42% of the inventory, the inventory dam has definitely started leaking
Opinion
Letting a client go is never fun or easy. Unfortunately, it’s part of being an entrepreneur and running a business. Here are a few useful tips on ending the client-agent relationship — and preventing challenges from cropping up in the first place
Considering President Biden's proposal to cut 1031 'like-kind' exchanges, how are real estate agents counseling clients? This week, we want to know what advice you're giving to your investor clients
Real estate Instagram pros who spoke at Inman Connect Now on Tuesday stressed that agents should be authentic on the platform, and not worry too much about creating a ton of industry-specific content
Valerie Garcia, senior producer at branding agency 1000watt, shared her tips for creating a marketing plan that connects with consumers and guides them through market crises
Opinion
A buyer's agent is upset about listing agents demanding a larger piece of the sales commission. How should her broker react?
Opinion
For the LGBTQ+ community, housing discrimination is preceded by many other impactful forms of discrimination that create barriers to homeownership
What do investors need to know before making the leap in this market? From figuring out their end goal and timing to getting educated on local and state laws, here are the tips our readers are offering their clients today
Whether you plan to manage 2 properties or 100, there’s never been a better time to leverage your experience and contacts to start a high-cashflow business in property. Here's how
Opinion
Our advice: Never assume anything, and always practice due diligence
Opinion
Agents often get questions about the future of the market from curious consumers. Knowing how to answer them is key to building trust and establishing yourself as an expert in your field. Here are a few ways to stay in the know and spot patterns and trends
The right lighting can not only make a house feel like a home, it can also help homeowners improve their productivity and achieve major energy savings. Here's what agents need to know about the various kinds of energy-efficient bulbs out there
3 experts explain the ins and outs of staging and its value, even in a market where buyers are snapping up available homes like hotcakes
Find out why Compass agent Yorgos Tsibiridis believes that waiting for the perfect fit is essential for happy clients
With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies
Opinion
This week, Byron Lazine and Nicole White discuss NAR’s controversial proposal, the sale of Climbing Arrow Ranch, and an agent who tested out the Knock Home Swap
Smart thermostats are a great choice for many homeowners. They allow you to adjust and set your home's temperature right from your phone — and save you money in the long run, too. Here are a few options
As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of top sales professionals
The 13-city tour starting in June will feature Tom Ferry, Jared James and Wayne Fredrick in mastermind-style events for agents inside and outside of RE/MAX
Although there are times when leaders have to double down and work long hours, that doesn't have to be the norm. Here are a few things you can do to make sure you are not spreading yourself too thin as a leader
What are the habits of highly productive real estate professionals — those who always outperform everyone else? Here are a few basic hacks the uber-productive understand and use in their day-to-day life
A company's purpose is much more than a mission statement or business plan — it's why agents and employees join your team and what sets you apart from the competition
Consumers who've had a collection hit their credit report might be wondering if they should pay it off or hold off. Micah Curtis shares the right move to make — and the answer is not what you might think
Opinion
Thinking optimistically and knowing a little about US homebuilders and American ingenuity, builders might create an average of 2M homes annually and achieve a supply-demand balance in about 6 years
Although guiding homebuyers through a competitive market is a challenge, it's important to encourage them to be patient and trust the process. Here are a few ways to prepare your clients and help them stay ahead of the game
Opinion
The real estate business is insane right now. You’ve got frustrated buyers. You’re (rightfully) frustrated — and humor is a great escape. However, it's also rife with danger. Here's why you should think before you post
This week, we're asking our readers: What should investors purchasing new properties know right now? How are you guiding them and setting them up for success in today's market?
Stumbling across snakes, raccoons, coyotes and other wild animals during a showing isn't ideal — and oftentimes, it can even ruin a deal. Here are some steps to take (and the appropriate disclosures to make) when it comes to unwanted critters
In today's market, how are agents helping buyers looking to invest in getaway properties? This week, our readers share why working with the right agent — with a well-rounded knowledge of the market — matters
Opinion
Although COVID-19 has had devastating effects on our country, both in terms of personal tragedies and economic misfortune, in some ways, it has been a gift as well
New agents are constantly asking Mauricio Umansky, founder and CEO of The Agency, what he did in his first year as an agent to lay the foundation for his career. Here, he shares the daily habits that helped set him up for success
Navigating new construction is like walking through a field of landmines right now. You can never really be certain of the ground you are setting foot on because all continues to change at a rapid pace
Understand the types of behaviors that can result in disciplinary action and the process that follows to stay on the right professional track
To stand out in a crowded, competitive market, it’s important to leverage the most valuable marketing channel available: word-of-mouth
With a thoughtful strategy and solid plan you’ll find the right buyer who will appreciate the potential in a fixer-upper — and with these tips, your clients' home might sell faster than you think
The older neighborhood has long been a more affordable alternative to other trendier parts of the city, but that may soon change as home prices and rents are rising
The smell of smoke can not only drastically reduce a home's resale value, it can also be harmful to the health of the home's new buyers. Here are a few ways to get the stubborn smell of smoke and its residue out of house
This Mother’s Day, we asked powerhouse real estate moms and their children their secrets for working together, whether on the same team or competitively
If your buyers lost out in a multiple-offer situation or you are looking for more listings, these tactics can tackle those problems while helping you build your database and positioning you as a go-to local expert
For homeowners with pets, smart tech can be a great way to keep an eye on these furry friends, and provide them with what they need to stay happy and healthy. Here are a few devices that pet owners will find particularly useful
Opinion
This week, Byron Lazine and Nicole White discuss how increasing lumber costs are affecting buyers, bidding war tactics and how YouTubers are influencing the housing market
For those who believe an impending doom is on the horizon, here is some bad news: It's not going to happen. In this second of two opposing opinion pieces on the housing crash, Matthew Gardner shares why we won't see any mythical bubble bursting
Opinion
Whether it’s employee training, branding, refreshing your website or focusing on a good cause, pouring extra funds into your business or team is one of the most beneficial ways to grow
There are so many ways for agents to be productive in this business. Here, Brittney Pino, top producer and broker-owner, shares her tried-and-true tips for achieving and maintaining your highest potential
For salaried employees, child or spousal support depends on the parties' combined income. However, for agents with fluctuating income based on commissions, how is that support figure calculated?
Here is what you can do to avoid the many financial mistakes team leaders make and create a solid financial foundation for yourself and your company
Opinion
Buyer love letters can be fraught with fair housing violations, but should the practice be banned entirely? Educate yourself on the type of information you can and can't include
With lockdowns and remote work becoming the norm, it's no surprise demand for second homes spiked during the pandemic. So, how are you helping buyers wanting to purchase getaways right now?
Opinion
Losing a listing is tough, but it’s not the end of the world. Keep your professionalism front and center, learn from this experience, and incorporate that learning so it’s less likely to happen in the future
There are signs of trouble, but vaccinations are up, spending on home construction is up, and overall, there's reason to believe the market will improve
You would automatically think that low interest rates would be wonderful. Unfortunately, there is a dark side as well that's producing a significant rift across the country between the haves and have-nots
Today's crazy market conditions are forcing agents to have sometimes-challenging conversations about what a bubble is and what might happen in a correction
Certainly, other tech developments lie ahead, but in general, it can be said that innovation has enabled those in the multifamily space to do their jobs better — and that was the case well before the pandemic
This week, our readers share how they're working with buyers to set expectations about bidding wars and multiple-offer situations — a common objection in today's fierce market
Solar panels are a great investment and can make a home more attractive to buyers, so agents should have a basic understanding of common residential systems
Opinion
After promises to promote social justice, the housing industry doubled down on exclusion, and pocket listings remain a problem. The Redfin CEO shares his ideas on what the industry should do about it
Soaring home prices have fueled talk of a bubble. Economists, however, think a gradual slowdown is more likely than a sudden pop
Buying a home is one of the biggest financial decisions of a person’s life. Being a good agent means offering your expertise and honest opinions. It also means understanding how to deal with tough clients while maintaining a healthy working relationship
Although the real estate market is red-hot, we can improve our buyers’ odds by presenting a deal that directly helps the sellers. Addressing price, time, convenience and certainty can go a long way in positioning our buyers to win the home
In this current market, sellers hold a ridiculous number of cards. By helping your clients understand the complexities of today's market, they'll feel more in control when navigating the process — and ultimately winning the property. Here's a list of strategies
Kris Darwin, a Coldwell Banker sales manager in Louisiana, shares how an agent's sales pitch taught her an important lesson about relationships and empathy
Opinion
This week, Byron Lazine and Nicole White discuss how Biden’s tax proposals could affect real estate, Zillow Zestimates in today’s housing market and Matt Lionetti’s latest Instagram Reel
Have you heard the latest boots-on-the-ground, can-you-believe-it story? Here are some of the most unusual and bizarre tales from this highly active spring market
In this market, agents are working around the clock to write offer after offer for would-be buyers while also trying to soothe their jangled nerves. So, how can they avoid reaching a breaking point?
As we look ahead to the world post-pandemic, here are the trends that experts, agents and designers are seeing in home design and decor
ERA Sunrise Realty broker David Moody shares why grit, perseverance and committing to 'doing things the right way' are the keys to creating a solid agent lineup
The president-elect of the National Association of Real Estate Brokers dives into the continued fight for fair housing and how the industry can help
Opinion
Attempting to directly compete with market-leading real estate portals is an incredibly difficult proposition — with success unlikely
There are so many options to consider when you're thinking about who is on your team in the larger sense. Who you partner with matters. Here are some important relationships you need to cultivate
Having the right mindset is vital for succeeding in this industry — especially in the midst of a topsy-turvy year for real estate. Here's how positive thinking can really make a real and dramatic impact on your business
Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business
Opinion
Every leader has a different approach to hiring, but one thing is certain: It's crucial to hire the right people if you want your team to be successful. One agent shares her tried-and-true method for building a team from the ground up
For real estate agents, Pinterest can be a great way to attract leads and build connections. If you're new on the platform (or unsure how to use it to your advantage), here are a few strategies to consider
Happy teams are less likely to leave your brokerage — that's why it's important to make sure they have the right tools, resources and training needed to succeed
Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition
Switching brokerages? Asking the right questions to make sure the company is a good fit is a no-brainer, and a good brokerage will likely do the same. Here are some topics you should be ready to address when being interviewed by a new brokerage
Almost everyone today is struggling with this low-inventory, high-demand market. So, if you want to stand out from the competition and win more listings, here are some powerful ways to do it
By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams
In today's competitive real estate market, it's no wonder homebuyers are stressed out — particularly about going into bidding wars. So when it comes to this unpleasant reality, how are you alleviating buyers' anxieties?
Most sellers don’t deal with real estate on a daily basis, and they are looking to you for professional guidance. With the spring market in full swing, set expectations early to help your sellers have a stress-free selling season
North Carolina-based tax professional Dalaine Bradley shares what real estate agents need to know about filing taxes in the midst of a pandemic
As-is sales are always ripe for complications in markets that typically entertain repairs and concessions after the inspection period. Agents need to make sure clients are as prepared as possible before going into a multiple-offer situation. Here's how
This week, readers share how they're helping clients navigate this anxiety-inducing market. Here's what you had to say about setting buyer expectations — perhaps one of the most important and basic tips agents should follow
Transacting in this fast-paced, frenzied market isn’t easy, and for many clients, it may even be extremely stress-inducing. Here’s how keeping your lines open, educating your clients and improving your communication can alleviate some of that anxiety
Help your buyers score a home by teaching them to run against current practices. Here's a list of critical concepts you need to encourage your buyers to forget in their search for that increasingly evasive thing — homeownership
Opinion
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and predicts how the market will fare
This is the kind of market that favors the savvy salesperson, even above all the technology, marketing and trendy national brands. These are the times to get back to basics, to rediscover — or begin to uncover — the power of sales
Even earnest agents make false steps that end up in an ethics violation, a suit or revocation of a license. Check out Inman's handy charts to learn the consequences of 10 situations
Agents' expertise has long relied on studying and understanding sales patterns in their markets. But with little inventory and soaring prices, patterns are hard to find
Some expenses, when left unchecked, can end up costing you. That's why keeping an eye on the money flowing out of your business can be a good way to improve your profitability. Here are a few tips for optimizing your cash flow.
Clients appreciate agents who are well-versed on a home’s most sought-after features. If you’re looking to brush up on your knowledge of kitchen layouts, bathtub types and useful home safety tips, here is a primer
Opinion
Automating your processes will allow you to focus more on building relationships — which is the key to taking your business to the next level. Here's a list of real estate tech that'll make your life easier
Being an agent others trust and like to work with is a reputation you earn over time. If you're new in the field, there are a few things you can do to develop those helpful ties, showcase your professionalism and cultivate a network you'll rely on time and time again
Forget business as usual. Get in touch with the realities of the present moment to develop deeper relationships with your team and your clients
Opinion
This week, Byron Lazine and Nicole White discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should be using on Facebook and Instagram
Running into post-closure problems is often burdensome for everyone involved in the transaction. In some cases where it morphs into a lawsuit, it can even be costly. So, how can agents prevent them in the first place, and what can they do to avoid litigation?
There aren't enough homes for everyone who wants them. That's driving up prices and stretching agents thin
An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for
Achieving a certain level of success sometimes leads to an overinflated ego. However, more often than not, that sense of self-importance can get in the way of an agent's performance. Here are a few reasons and situations where ego hinders success
Navigating the many processes and moving parts of this industry can seem overwhelming — especially to newly minted agents. But you can't be all things to all people. Here are the main things you need to focus on
It's your responsibility to ensure that your client is well-represented by having excellent knowledge of the process, great relationships with builders, creating clear communication channels and providing the best experience possible for your clients
Providing clients with incredible customer service, hearing their feedback and having their best interest at heart will ensure an enduring relationship that can turn into new business should they choose to refer you to friends and family
Opinion
There are still enough days left in Fair Housing Month to put together a plan for how you are going to educate yourself and your clients. Here's how one broker-owner is joining the conversation about fair housing — and how you can, too
By optimizing day-to-day operations and eliminating redundancies, brokerage and team leaders can create a more efficient company and increase profits. Here's how to get started
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don't forget you and choose to use you again next time they need an agent
Be sure to utilize these simple strategies to capture more leads from your website with minimal effort and cost
Bidding wars, high prices and low housing supply — navigating this red-hot seller's market is no walk in the park. So, this week, we're asking you to share your best tips on working through and dealing with the current situation
At Connect Now, brokers from around the country shared advice on keeping buyers motivated and sellers focused, surfacing new listings and accomplishing your goals without compromising your values
In a Connect Now session Tuesday, Clelia Peters shared what agents need to know about the major players in transaction facilitation, mortgage alternatives and home equity access
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
Increasing your rental's value takes lots of time, effort and even monetary investments — but it's well worth it in the end. Here are a few inexpensive and easy home improvement ideas that will help you see the best return on your rental property
Each month Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This time: A top-producing agent is frustrated with her broker's decision to switch to an open-office floor plan. How should her broker react?
Are you practicing clear communication? Mastering the art of negotiation? No matter how many years you spend in the business, there are a few essential skills every agent should revisit and polish from time to time
How do you help even when there is no immediate sale? Here are a few tips for helping clients overcome the laws of expansion. You’ll be their agent for life
With a red-hot market grappling with housing shortage and bidding wars, what are clients worried about the most today? Our readers weigh in with the most pressing concerns their clients are expressing this spring
Rebecca Nazareth, Realtor with eHomes, shares her top tips for brand new agents in this competitive market
Some sellers may think their home is perfect the way it is, but as a lot of agents know, staging is what will help set their home apart from similar listings online. Here's how to explain the value of staging to clients — plus a few tips that can bring them a considerable return on investment
In this fast-paced market, ethics and transparency can take a backseat to speed — but that only makes trust that much more crucial today. If you want to earn prospects' trust and solidify your reputation, here are a few ways to do so
Holding an open house has always been a bit risky and has become even more so during the pandemic. To safely continue the practice, agents should keep these factors in mind
Find out how Georgia Coast Homes’ Karin Carr learned to tap into her own power instead of following the pack
As an agent, you can intelligently field questions about bathtubs and their variations if you have a few facts at your fingertips. Here are a handful of things you need to know about different types of bathtubs and their maintenance
Stuck for content ideas? Need to better promote your listings? Want more reach? Here are the top hidden features you should know about in 2021
Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients
Nothing is more impactful than letting homeowners know the value of their homes in the current market, and nothing will keep you top-of-mind more than this process. Enter the unsolicited seller CMA video
Real estate professionals out in the field have thoughts and suggestions on how to manage the widespread low inventory this season
Opinion
This week, Byron Lazine and Nicole White discuss mortgage changes for vacation homes, how many Americans moved during the pandemic and videos every agent should make
New development has never been so exciting. Life from the top (of a luxury condominium) will look very different in the post-COVID world. Here are the above-and-beyond amenities that will make high-rise living irresistible in 2021
Be sure to avoid these common mistakes, and you are well on the way to controlling the market and the ultimate success of your career
How you respond to clients matters. When you can answer their questions with confidence and clarity, they will put their trust in you and your team to do the best job possible. Here are a few common questions clients will — at one point or another — ask you
Opinion
In short: Probably not. Vaccinations and stimulus measures are fueling optimism for an epic economic rebound, and there are other factors at play. Here is a look at how the housing market has fared over the past year and what to expect
Opinion
The more you can step back and let go of any emotions or attachment to the numbers and look at them as pure information, the faster you'll be able to make a sound strategic decision for your organization
The strongest influence on an organization’s culture will unquestionably be the leader’s motives, intent, character, style, personality and passion. Here's why it's important to foster a first-rate business culture — and how to do it
Invest in building a brand that people recognize, see as innovative and want to work for and with
Multiple offers, super-low inventory, skyrocketing values and lots of competition from cash buyers have made the current real estate climate both a blessing and a curse. Through that, a few real estate concepts were put to the test. Here's what lasted
'It's always still a punch in the gut,' one would-be homebuyer recently said after losing one house after another to higher offers
This week, we want to explore some of the most pressing concerns clients are raising in this red-hot spring market. Just as importantly, we also want to know how you're responding
If the social media platform is no longer performing for you, it's likely you’ve fallen into one of these common traps
Opinion
If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate
Opinion
What's far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the phone
There's no better time to showcase your listing than spring. With these tips, you’ll be the expert your clients need to sell their home in this fast-paced market and get them top dollar for their sale
Broker-owner Barbara Betts shares why it’s imperative to build trust with your sphere — those people who already know and like you
There's no better time than spring to tend to the messy parts of your business and shake off the dust. This week, our readers share how they keep their work organized and decluttered
Many consumers may not realize it, but they're increasingly competing against institutional investors and contending with soaring building costs
Opinion
Proper training and due diligence will keep your buyers from waking up the next morning with cold feet and eliminate that dreaded phone call that leaves a sour taste in your mouth
New investors often lump wholesale real estate and house flipping into the same category, but these investment paths are not the same, and each come with perks and challenges
Being a real estate agent is much more like operating your own business than working any other regular job. There's a huge learning curve, and it can often feel overwhelming. That's why, if you're a newbie, you have to be prepared. Here's what to expect
'There is no middle class any more,' one industry leader said of working in real estate this year. 'You’re either crushing it or you're struggling'
Inventory has been tight for a long time now, but this spring agents across the country are seeing something different — and more difficult
Laundry machines come in many sizes and models. Each of them has its pros and cons — as well as space and installation requirements. Here are a few essential things real estate agents should know about washing machines
The extreme lack of inventory has agents in total panic mode. On top of their day-to-day roles, agents now more than ever also have to be friends, counselors and confidants. Here's how to manage the stress of it all
Founder of Move Over Extroverts Ashley Harwood shares why it’s even more critical to take time away from your business when you're crazy busy
These 12 video templates, together with the two search rank term tools, will help you reach your target clients and build trust by answering their questions before they ask
With buyers moving across the country to new locales, agents have to be prepared to work much harder amid low inventory woes. This is especially true in Florida, which is seeing an influx of new residents. Here's how this agent is making a difference
Opinion
This week, Byron Lazine and Nicole White discuss the demand for office space, the end to the NYC exodus and The Smith Group's new listing video
Opinion
Smart lighting is a rapidly growing segment of the smart home tech market — and it's easy to see why. When done right, smart lighting can add personalization and ambiance to any part of your house. Here's what you need to know
Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold
Opinion
Here’s how to recognize why some teammates burn out and address those issues head-on
Is your brokerage there to support your goals, growth and success in real estate? If not, then perhaps it's time to move on and look for a different place to house your team. Here are a few signs to look for when making that decision
Opinion
Build a foundation now for daily strength and continued growth, and when the tough times hit, you'll be ready
Confidence is an important aspect of becoming a successful real estate agent. Luckily, it's a skill that can be learned and sharpened. Here are a few powerful (and effective) ways agents can boost their self-confidence
What makes a house really stand out? Curb appeal is one part of the formula, but there are other factors that come into play. Learn about finding and selling desirable homes — and how to make listings more attractive to buyers
This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients
Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should
This week, we're curious to know: What habits help you keep your business organized? What's on your need-to-organize list this year, and how are you keeping your database and finances in tip-top shape?
Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they're looking for
Opinion
What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here's how you can hone that skill and set yourself up for long-term success
Opinion
Here’s a better approach to time management that’ll help you stick to your priorities and knock out those dollar-producing activities
Senior Vice President at Highgarden Real Estate Brian Walker shares a simple way to get more listings in this heated seller’s market
Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business
By setting expectations early, agents can put their clients in a better position and educate them on the often frustrating marketplace so they can make quick, sound decisions
The multifamily space is continuing to evolve, and investors must do the same. In such an environment, it pays to be aggressive when an opportunity emerges — but only while doing the requisite homework within your area of expertise
This week, our readers chimed in with real estate basics they think are worth revisiting this year — things like connecting with clients, tending to your database, sorting out finances and so much more. Here are all the nuggets of wisdom you shared
Julie Nelson, chief success officer at The Nelson Project, eXp Realty, shares her tried-and-true formula for going back to the basics. For Nelson, it's all about starting conversations on real estate
Every spring, we dive into the same tradition — clearing out the old and organizing the new. If you're ready to dust the cobwebs off your business and reorganize your work life for the better, here are a few tips to get you started
Rising levels of homelessness have increased the incidents of unlawful access to homes on the market. Here are a few key steps to respond to unauthorized entry and preventative measures to ensure it does not happen in the first place
Even though many buyers are opting to forgo inspections, agents still need to be familiar with them to protect their buyers as much as possible. Here are a few inspections that'll help pinpoint problems within a property — and avoid a major deal-breaker
Social media is the new database, and you should treat your followers as you would your client address book. Here's how to get started
One of the most common household appliances, the clothes dryer, can also be one of the most problematic for homebuyers. That's why it's important for agents to be fluent in the pros and cons of common household appliances when discussing housing options with clients
By being too busy and constantly inundated with phone calls, notifications and emails, we have evolved into a culture that covets the grind. It really does not have to be this way. If you follow these tips and prioritize the task at hand, your focus will lead to success
Realogy national trainer Jay Luebke shares why it’s absolutely critical for agents to know their numbers
As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you'll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you'll need — from basic to pro
There's no doubt that the art of persuasion has a critical place in real estate sales. Here's what agents can learn from bestselling author Daniel Pink's MasterClass on sales and persuasion
Opinion
This week, Byron Lazine and Nicole White discuss when the market is expected to cool down, a neighbor’s listing that revealed a roaming cat and how landlords are dealing with the eviction ban
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
When the economy is strong and confidence is high, people become idle and get too comfortable. When a crisis hits, they leap into panic mode. That's why, to prepare for any future uncertainty, team leaders have to take these important steps now
As a real estate pro, it's your job to help clients pinpoint what they want and then help them find it. If you're a newly minted agent, here's what you should be doing throughout your clients' homebuying journey
How long has it been since you updated your closing disclosure form? Here is a page-by-page breakdown of what you should review, verify, understand and inform clients about
Pet odors can be extremely off-putting to some buyers and require a little extra elbow grease to get rid of. Here are a few tricks to get that stinky smell out of your new listings
In the mad dash that's buying a home these days, important details can slip through the cracks. That's why listing agents need to help sellers transition out of their homes in an organized fashion — without leaving out any critical information buyers might need
Opinion
No one said building a business was easy. But if you tap into these 10 team-building basics, you'll be on your way toward sustainable and scalable growth in no time
For the entire month, we'll be laser-focused on what's working in the industry and how to set your business up for more profit
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
Opinion
With the possibility of the PRO Act passing, independent contractors face an uphill battle. Here's how the two primary tests for classifying ICs work, NAR's response to recent press coverage about the issue and steps real estate professionals can take — just in case
Opinion
In the first of its kind, Evanston, Illinois, has created a reparations program that seeks to begin the process of redressing harm from the housing industry. Let's talk about reparations and Evanston's groundbreaking initiative
This week, we're exploring what going back to the basics really means for real estate professionals in 2021. What fundamentals should agents be focusing on, tweaking or relearning this year?
Opinion
Take the time to demonstrate your trustworthiness, constantly work on your listening skills, do the right thing, and remember it's not about you, and you'll find your clients — and yourself — well-rewarded
Some of the tried-and-true questions sellers have been asking for years are actually totally meaningless. Here are the top bogus questions sellers ask along with ways to effectively counter them
Opinion
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and predicts how the market will fare
From a client failing to disclose a marriage to a lender ghosting everyone a week before closing, here are a few deal-breakers that came between your buyers and their dream homes
With the Equality Act, the LGBTQ+ community would have anti-discrimination protections during the homeownership journey. Here's how it can make a difference in the equal and fair treatment of LGBTQ+ buyers and sellers
Opinion
The president of Asian Real Estate Association of America shares how the real estate industry can help after several brutal murders and attacks on Asians
Oak Park is well located, filled with trendy shops and more affordable than many other amenity-rich neighborhoods in California
Plumbing issues can cause so many headaches for buyers, sellers and their agents. If you're a real estate pro, knowing a few simple tips and having an understanding of these problems can help put your and your clients' minds at ease
Operating a brokerage during extreme market fluctuations? You'll need to develop a strategy — and that starts with supporting your agents, providing superior service and learning how to be flexible through it all
It's not unusual for consumers to be baffled by the fact that credit scores from consumer finance websites like Credit Karma are different from what their lender pulls. Micah Curtis explains why that happens
With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it's been a while since you have, these steps will help you create and grow a thriving geographic real estate farm
Opinion
This week, Byron Lazine and Nicole White discuss the status of real estate agents as independent contractors, how to generate more listings and who's crushing it on TikTok
Smart sensors are a great way to gain insight into your home, get notified of issues before they become big problems and control other smart devices you may already own. Here's what to look for
The home has become the center of the universe for many of us during the pandemic. In 2021, buyers are seeking unique amenities that make living and working from home exciting and comfortable. Here are a few
Opinion
The president of The Agency shares a few tried and true tactics to keep in mind when entering new markets
As a team leader, you're expected to be a great communicator — but of course, that's easier said than done. Here are the top communication errors you might be guilty of without even knowing it (and how to fix those problems)
In a high-tech digital world, the basics of low-tech analog customer service still matter, especially when dealing with buyers and sellers who don't use smartphones or email
Self-employment has advantages, notably the home office deduction and eliminating commute time. Getting a mortgage, however, is not one of them. Here are a few tips that address the newly stiffened requirements for approval
Think you're a good listener? Now's the time to put your skills to the test. Answer these questions to determine if you're really hearing your clients and their needs and concerns, and then implement these best practices to improve your communication
Opinion
Imagine cutting your to-do list in half and being 2X-5X more effective? It's possible when approached with intention and clarity
Everyone makes mistakes — including homebuyers on the cusp of closing on their dream home. This week, tell us about the common financing mishaps that can really jeopardize a deal. How can agents help prevent them?
Modern research confirms diversity promotes and correlates with business success rather than scarcity — and one real estate company is pushing to make this a reality through its mentorship program. Here's how
Opinion
It's been tough out there, but there is light at the end of the tunnel, and it's our job as leaders to inform our agents of these conditions and give them hope
Opinion
Last year forced real estate agents to adapt in an ever-evolving landscape. Here are the top challenges agents face daily
With multiple offers being the order of the day, buyers are overbidding to outgun their competitors. What happens if an appraisal comes back low? Here are a few important steps to take before writing an over-asking offer
This week, our readers share some of the biggest financing challenges clients are facing in today's market. From saving for a down payment to competing with cash offers, here's what prospective buyers are struggling with most
Opinion
As professionals, we must focus on the long haul — while working together, helping our clients and always doing the right thing
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
Whether it's providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few
The North End has hiking trails, coffee shops and tree-lined streets. Those amenities have helped make it eminently livable, and one of the hottest neighborhoods in the US
Homeward provides the buying power of a cash purchase to noncash homebuyers, allowing for more competitive offers and a better chance at winning in a multiple-offer situation
In this hot, competitive market, clients need reassurance, which might mean customizing your service based on their 'love language.' Here’s how to do that
Find out how South Florida’s Chad Carroll has grown his brand through patience and perseverance
Your ability to generate real estate listings will be key in 2021 being your best year in the business — take action now with one of these strategies
By now, you've probably already heard of Clubhouse, the invite-only audio app that's taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started
Opinion
This week, Byron Lazine and Nicole White discuss rising rent prices, alternative home financing and how Matt Lionetti stands out from the crowd
Opinion
For those who are attacking agents and the associated commission structure, let’s be clear about who and what they’re attacking. They’re attacking everyday Americans who are helping their fellow Americans achieve the ultimate dream — owning a home
Opinion
In the real estate industry, antitrust lawsuits have become more prevalent in the past few years, but perhaps it's time for litigious parties to take a step back and refocus their energies on sellers and buyers, instead of competitors
Packing, unpacking and moving to a new home can be an enormous undertaking, but with some careful planning and organization, the process can be a bit less stressful for your clients. Here's how you can advise them
Just like the rest of real estate, the title industry is embracing technology and its many benefits. When partnering with a title company, be sure to understand how it deploys technology in its systems — and how that tech can be used to help create the best service for you and your clients
Add these into your cadence of accountability with your team, and watch your relationships grow and your team members flourish
This week, we want to ask our readers about the common obstacles — complications, misunderstandings and mistakes — that clients often face as they navigate the mortgage process? How did you help overcome them?
Like it or not, at one point or another, one of your team members is going to think about leaving. So, it's never a bad idea to be prepared, to know what an antsy agent acts like and how to have an exit strategy. Here are a few tips
Taking a break helps minimize and prevent burnout, but to truly mitigate it, agents must practice good work-life balance that goes beyond taking a vacay
Opinion
If passed, the PRO Act would make the 'ABC' test for independent contractor status the law of the land and would classify most real estate professionals and almost all other gig workers as employees
Panelists at Inman Connect Now argued that teams are nimble, and can provide significant value to both consumers and real estate professionals
This week, our readers share how they're educating their clients about one of the most important facets of the homebuying process — financing the biggest purchase of their lives
As an agent, investor and relocation specialist in Houston, Natasha Carroll knows the city's housing market inside out. Here's her take on why Houston is becoming an ideal destination for many
Realty ONE Group is planting one tree for every closed transaction. We talked to founder and CEO Kuba Jewgieniew to find out how the company is supporting its agents while furthering its commitment to the environment
Opinion
It's up to us as a profession to uphold high standards and accept nothing less than the behavior reflected in the NAR's Code of Ethics
Opinion
There are challenges, but the rewards of charting your own course are even greater
The partnership aims to provide consumers with as immersive and realistic a home tour as possible before seeing it in person
Opinion
Real estate agents have to work together to eliminate disparities and barriers to homeownership. Here's how one Realtor remains dedicated in creating pathways toward fair and equitable housing opportunities for all
Instead of focusing on external factors and symptoms of greater problems, leaders should turn their attention to the things within their control. Here's how
Social media platforms are oversaturated with all sorts of posts, so creating content that's fresh, creative and engaging can help cut through the noise, grow your following and nurture trust with your clients. Here are a few ideas
It’s critical to understand where, how and why millennials are searching for homes right now
Opinion
This week, Byron Lazine and Nicole White discuss Opendoor’s expansion plans, Google Alerts for your business and a viral listing
Project REACh aims to address economic disparities that hinder wealth creation in underserved communities by supporting community banks
Opinion
Work in real estate sales long enough, and you'll cross paths with a host of different personalities, both good and bad. But there's one type of agent this broker-owner struggles with — those who let transactions revolve entirely around them
Is your team feeling a little burned out? By discovering what motivates your agents, you will be able to create personalized systems and processes that increase their success — and happiness
Whether it's through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors
Opinion
When new agents join a team, they can fast-track their success through models, systems, coaching, training, leads, culture and the opportunity for growth
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
Whether used for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are invaluable
This week, we are curious to know: How are you helping clients navigate the complicated mortgage process? How are you informing your clients about their options?
Triplemint team leader Aaron Seawood shares the twists, turns and risks that led him from the music industry to real estate, and why he left Compass for a new brokerage in the middle of the pandemic
This week, our readers tell us how they're educating clients about the mortgage market in this red-hot real estate landscape. Here's what homebuyers need to be prepared for today
Finding an attorney who can advise your clients about the pile of paperwork sitting in front of them saves them time and money, and it shows how sensitive you are to their needs. Here are a few more important benefits
Your clients shouldn't just rent any storage unit — shopping around for the perfect solution that matches their needs is recommended, if not necessary. Here is a list of questions to equip them with
Opinion
In today’s frenzied markets, real estate agents have to be on top of every aspect of the deal. Here’s what buyers and sellers should expect from agents
Here's how you can help keep your clients on track to prevent them from blowing up their chances of owning a home
Embracing change, technology and the evolution of our industry is the key to succeeding and remaining relevant as an agent. Do this consistently, and you will emerge as a leader in your marketplace
Buyers are put at ease when they notice high amounts of buyer activity for a particular listing. There’s comfort in the crowd, especially in today’s highly competitive seller’s market
Connecting with seniors and their loved ones — and taking the time to understand their challenges fully — is essential to successful outcomes, according to the industry’s best SRES professionals
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s shareholder letter, Compass acquisitions and direct mail strategies that work
Now that you've solidified your position as a go-to local agent, what's next? A natural career progression might include expanding into neighboring areas and feeder markets. Here's how to do it successfully
A rapid expansion from Los Angeles into San Diego, Santa Barbara and markets inland puts Knock well ahead of its '21 in 21' available markets goal
Opinion
Today’s real estate consumers believe how they live within their communities is just as important as the layout of their homes. Understanding this shift is crucial for real estate professionals. Here's why
Without even realizing it, agents often get in their own way and self-sabotage their success by making excuses. As a result, they miss out on important opportunities to grow. Do any of these common excuses sound familiar?
Opinion
High-performing teams are developed, grown and cultivated with purpose — from the inside out. Here are the common themes I see among solid teams
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
Opinion
When one of your deals flops, look for what went wrong and what you can do to prevent it — and avoid making that same mistake in the future. Here are a few common deal-killing behaviors to watch out for
In today's pandemic-stricken real estate landscape, agents have to do everything they can to educate homebuyers — especially when it comes to the mortgage market. So, what do clients need to prepare for?
Opinion
Baby boomers own a lot of real estate and, therefore, a lot of potential business. A broker of the generation offers some advice for agents looking to work with this cohort
In today's market, what alternative financing models are clients drawn to? That's the question we posed last week, kickstarting a new theme of the month. Here's what our readers had to say
Real estate is rife with forces that threaten to drag agents down, which is why they have to learn how to combat day-to-day stress. Here are a handful of tips that can help you find some peace and keep anxiety at bay
Opinion
My glass-half-full analysis of 2020 is that many real estate agents who might have been neglecting their sphere corrected that, reaching out to folks not just to try to earn a listing or commission, but to see how they were doing personally. Here's why that's important
Opinion
Here are 3 easy ways agents can prepare for a potentially hustling and bustling spring marketplace even without the downtime that a slow winter market usually provides
Opinion
Be sure to always ask if the other agent has promised anything that you haven’t. That will be your opportunity to counter any lies with truth
Fintech or proptech? Both? Home Swap provider Knock is moving quickly to surpass its goal of being in 21 markets before the end of 2021. Here's what you should know about its unique lending model designed to help homeowners buy before they sell
Structure, accidents, safety tips — here’s everything agents need to know about elevators
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
On top of a slew of far-reaching problems, a widespread lack of affordable housing is exacerbated by the COVID-19 pandemic and the resulting layoffs and job losses — and it's devastating communities of color
Opinion
As an industry, we should stop obsessing over things we can’t or won’t fix and take a look inward at the things that make us special as individual agents and organizations. Here's why
Opinion
This week, Byron Lazine and Nicole White discuss the new showing platform Instashowing, Redfin’s acquisition of RentPath, and Kim Kardashian's and Kayne West's divorce.
In this third and final part of the series on digital transactions, we will move past search and showings and onto the signing and closing process. Here are the main types of digital signings (and their perks) to know
For the past year or so that we've been working virtually, so much of our daily lives and work revolved around our home networks. That's why it's important to keep that beating heart alive and well. Here's how Firewalla can help keep it secure
Opinion
Although some associations attempt to advocate marginalized voices, the stated intent is often far from the actual impact. Speaking up to seek accountability for authentic justice, equity, diversity and inclusion is what this moment requires from us all
From improv to MasterClasses on persuasion, negotiation and, yes, even feeling confident in your own skin, these education programs will help you find self-assuredness and give you a leg up on your competition
In this second part of a multipart series on digital transactions and new technologies, we're focusing on the all-virtual tools that will make your remote showings a breeze instead of a 'can you hear me now' moment
Opinion
Although some associations attempt to be a beacon of belonging, if you whip out a magnifying glass, it is glaringly obvious that these diversity and inclusion councils are in name only. Here are the ramifications of that
From how to get better leads to what books to read, here are some of the most common queries team leaders hear — and how to answer them
New construction listings are a specialized area of the industry that can take an agent’s career to the next level. Here are a few tried-and-true practices to help you tap into this market
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
As we approach the end of the month, we're rolling our sleeves up and prepping to plunge into our next theme of mortgage and alternative financing. This week, we're asking our readers: What alternative financing models are your clients drawn to?
In this multipart series, you'll learn about digital transactions from end to end and examine new technologies that can enhance the process. First up? Solutions that keep digital inquiries on the digital path