Smart Home Tech: What to know about smart lights
Opinion
Smart lighting is a rapidly growing segment of the smart home tech market — and it's easy to see why. When done right, smart lighting can add personalization and ambiance to any part of your house. Here's what you need to know
by Brandon Doyle Apr 8
How to revive dying leads
Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold
4 reasons agents on teams fail
Opinion
Here’s how to recognize why some teammates burn out and address those issues head-on
by Chris Pollinger Apr 8
3 signs it's time for your team to move on to another brokerage
Is your brokerage there to support your goals, growth and success in real estate? If not, then perhaps it's time to move on and look for a different place to house your team. Here are a few signs to look for when making that decision
by Kathleen Black Apr 8
Having a tough time? 5 tips for conditioning yourself to push through
Opinion
Build a foundation now for daily strength and continued growth, and when the tough times hit, you'll be ready
Believe in yourself! 7 practical ways agents can build confidence
Confidence is an important aspect of becoming a successful real estate agent. Luckily, it's a skill that can be learned and sharpened. Here are a few powerful (and effective) ways agents can boost their self-confidence
by David Parnes AND James Harris Apr 7
What buyers crave: How to find coveted listings in your market
What makes a house really stand out? Curb appeal is one part of the formula, but there are other factors that come into play. Learn about finding and selling desirable homes — and how to make listings more attractive to buyers
by Imran Tariq Apr 7
Dive into every Back to Basics story from this month
This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
by Inman Apr 7
WATCH: Back to Basics 101 — Get back to blogging
Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients
by Inman Apr 7
Consumers read 10 reviews first! What's your review strategy?
Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should
by Lisa Suazo Apr 7
Pulse: How are you staying organized with an influx of business?
This week, we're curious to know: What habits help you keep your business organized? What's on your need-to-organize list this year, and how are you keeping your database and finances in tip-top shape?
by Inman Apr 7
Work smarter! 10 creative ways to reuse and repurpose your evergreen content
Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they're looking for
by Jay Thompson Apr 6
How to master inventory in a hot market
Opinion
What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here's how you can hone that skill and set yourself up for long-term success
by Bernice Ross Apr 6
Forget time-blocking! Focus on these 5 time-management tactics
Opinion
Here’s a better approach to time management that’ll help you stick to your priorities and knock out those dollar-producing activities
WATCH: Back to Basics 101 — Dial to increase your inventory
Senior Vice President at Highgarden Real Estate Brian Walker shares a simple way to get more listings in this heated seller’s market
by Inman Apr 6
8 ways to rank higher on Google — and improve your website traffic
Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business
by Kate Hulbert Apr 6
3 ways to set buyer expectations during this sizzling-hot spring
By setting expectations early, agents can put their clients in a better position and educate them on the often frustrating marketplace so they can make quick, sound decisions
by Anthony West Apr 6
4 ways to get a leg up on the competition in the multifamily space
The multifamily space is continuing to evolve, and investors must do the same. In such an environment, it pays to be aggressive when an opportunity emerges — but only while doing the requisite homework within your area of expertise
by Michael Zaransky Apr 6
Pulse: Readers share what back to basics means in 2021
This week, our readers chimed in with real estate basics they think are worth revisiting this year — things like connecting with clients, tending to your database, sorting out finances and so much more. Here are all the nuggets of wisdom you shared
by Inman Apr 6
WATCH: Back to Basics 101 — Have more conversations
Julie Nelson, chief success officer at The Nelson Project, eXp Realty, shares her tried-and-true formula for going back to the basics. For Nelson, it's all about starting conversations on real estate
by Julie Nelson Apr 5
Clear out the clutter! 3 ways to spring-clean your business
Every spring, we dive into the same tradition — clearing out the old and organizing the new. If you're ready to dust the cobwebs off your business and reorganize your work life for the better, here are a few tips to get you started
by Santiago Arana Apr 5
How to deal with unlawful occupants in listings
Rising levels of homelessness have increased the incidents of unlawful access to homes on the market. Here are a few key steps to respond to unauthorized entry and preventative measures to ensure it does not happen in the first place
by Carl Medford Apr 5
Avoid deal-breakers! What you should know about inspections
Even though many buyers are opting to forgo inspections, agents still need to be familiar with them to protect their buyers as much as possible. Here are a few inspections that'll help pinpoint problems within a property — and avoid a major deal-breaker
by Thomas Huisking Apr 5
10 easy ways to grow your database through social media
Social media is the new database, and you should treat your followers as you would your client address book. Here's how to get started
by Faisal Susiwala Apr 5
Dryers and dryer vents: What agents should know
One of the most common household appliances, the clothes dryer, can also be one of the most problematic for homebuyers. That's why it's important for agents to be fluent in the pros and cons of common household appliances when discussing housing options with clients
by Gerard Splendore Apr 5
Focus! 4 simple tips for kicking distractions to the curb
By being too busy and constantly inundated with phone calls, notifications and emails, we have evolved into a culture that covets the grind. It really does not have to be this way. If you follow these tips and prioritize the task at hand, your focus will lead to success
WATCH: Back to Basics 101 — Know your data
Realogy national trainer Jay Luebke shares why it’s absolutely critical for agents to know their numbers
by Inman Apr 5
20 tools to help you create killer video content
As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you'll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you'll need — from basic to pro
by Jimmy Burgess Apr 4
Want more sales? 10 lessons in the art of persuasion
There's no doubt that the art of persuasion has a critical place in real estate sales. Here's what agents can learn from bestselling author Daniel Pink's MasterClass on sales and persuasion
by Amie Quirarte Apr 3
The Real Word: When will the market cool down?
Opinion
This week, Byron Lazine and Nicole White discuss when the market is expected to cool down, a neighbor’s listing that revealed a roaming cat and how landlords are dealing with the eviction ban
by Byron Lazine Apr 2
How to create a timeless business plan
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
by Bernice Ross Apr 2
Are you prepared for a future crisis? 4 ways to protect yourself
When the economy is strong and confidence is high, people become idle and get too comfortable. When a crisis hits, they leap into panic mode. That's why, to prepare for any future uncertainty, team leaders have to take these important steps now
by Kathleen Black Apr 1
New to real estate? How to guide clients through homebuying
As a real estate pro, it's your job to help clients pinpoint what they want and then help them find it. If you're a newly minted agent, here's what you should be doing throughout your clients' homebuying journey
by Stanley Imoisili Apr 1
What to look for in a closing disclosure form
How long has it been since you updated your closing disclosure form? Here is a page-by-page breakdown of what you should review, verify, understand and inform clients about
by Marvin Stone Apr 1
A stinky business: Getting rid of pet odors
Pet odors can be extremely off-putting to some buyers and require a little extra elbow grease to get rid of. Here are a few tricks to get that stinky smell out of your new listings
18 critical move-out tasks that should be on every seller's checklist
In the mad dash that's buying a home these days, important details can slip through the cracks. That's why listing agents need to help sellers transition out of their homes in an organized fashion — without leaving out any critical information buyers might need
by Cara Ameer Apr 1
10 team-building basics every team leader should know
Opinion
No one said building a business was easy. But if you tap into these 10 team-building basics, you'll be on your way toward sustainable and scalable growth in no time
Make more money! Go 'Back to Basics' with Inman this April
For the entire month, we'll be laser-focused on what's working in the industry and how to set your business up for more profit
by Inman Apr 1
Why hiring a PR team is the best marketing decision you can make
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
by Mauricio Umansky Mar 31
The crux of the IC status issue in real estate
Opinion
With the possibility of the PRO Act passing, independent contractors face an uphill battle. Here's how the two primary tests for classifying ICs work, NAR's response to recent press coverage about the issue and steps real estate professionals can take — just in case
by Bernice Ross Mar 31
Real (Estate) Talk: How one city is leading the charge to repair the past
Opinion
In the first of its kind, Evanston, Illinois, has created a reparations program that seeks to begin the process of redressing harm from the housing industry. Let's talk about reparations and Evanston's groundbreaking initiative
by Lee Davenport Mar 31
Pulse: What does back to basics mean in 2021?
This week, we're exploring what going back to the basics really means for real estate professionals in 2021. What fundamentals should agents be focusing on, tweaking or relearning this year?
by Inman Mar 31
How to build trust with prospective clients
Opinion
Take the time to demonstrate your trustworthiness, constantly work on your listening skills, do the right thing, and remember it's not about you, and you'll find your clients — and yourself — well-rewarded
by Jay Thompson Mar 31
8 bogus questions sellers ask when interviewing listing agents
Some of the tried-and-true questions sellers have been asking for years are actually totally meaningless. Here are the top bogus questions sellers ask along with ways to effectively counter them
by Carl Medford Mar 30
Beyond the headlines: What to expect with rising mortgage rates
Opinion
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and predicts how the market will fare
by Matthew Gardner Mar 30
Pulse: Readers share a time when financing derailed a deal
From a client failing to disclose a marriage to a lender ghosting everyone a week before closing, here are a few deal-breakers that came between your buyers and their dream homes
by Inman Mar 30
Why the Equality Act matters — and how you can make a difference
With the Equality Act, the LGBTQ+ community would have anti-discrimination protections during the homeownership journey. Here's how it can make a difference in the equal and fair treatment of LGBTQ+ buyers and sellers
by Ryan Weyandt Mar 30
How real estate pros can help combat Asian hate crimes
Opinion
The president of Asian Real Estate Association of America shares how the real estate industry can help after several brutal murders and attacks on Asians
by Amy Kong Mar 29
America's hottest neighborhoods: Oak Park in Sacramento, California
Oak Park is well located, filled with trendy shops and more affordable than many other amenity-rich neighborhoods in California
by Jim Dalrymple II Mar 29
10 plumbing issues agents should know about (and their solutions)
Plumbing issues can cause so many headaches for buyers, sellers and their agents. If you're a real estate pro, knowing a few simple tips and having an understanding of these problems can help put your and your clients' minds at ease
by Gerard Splendore Mar 29
How to steer your brokerage through extreme markets
Operating a brokerage during extreme market fluctuations? You'll need to develop a strategy — and that starts with supporting your agents, providing superior service and learning how to be flexible through it all
Why are credit score apps different from a lender's pull?
It's not unusual for consumers to be baffled by the fact that credit scores from consumer finance websites like Credit Karma are different from what their lender pulls. Micah Curtis explains why that happens
by Rick Guerrero Mar 29
Looking for listings? How to build a real estate farm step-by-step
With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it's been a while since you have, these steps will help you create and grow a thriving geographic real estate farm
by Jimmy Burgess Mar 28
The Real Word: Could independent contractor status die?
Opinion
This week, Byron Lazine and Nicole White discuss the status of real estate agents as independent contractors, how to generate more listings and who's crushing it on TikTok
by Byron Lazine Mar 26
Smart Home Tech: How to choose smart sensors for your home
Smart sensors are a great way to gain insight into your home, get notified of issues before they become big problems and control other smart devices you may already own. Here's what to look for
by Brandon Doyle Mar 26
8 trending amenities that luxury buyers want in 2021
The home has become the center of the universe for many of us during the pandemic. In 2021, buyers are seeking unique amenities that make living and working from home exciting and comfortable. Here are a few
by James Harris AND David Parnes Mar 25
Expanding to new territory? 8 ways to maintain your brand
Opinion
The president of The Agency shares a few tried and true tactics to keep in mind when entering new markets
by Rainy Hake Austin Mar 25
The 4 most common communication errors team leaders make
As a team leader, you're expected to be a great communicator — but of course, that's easier said than done. Here are the top communication errors you might be guilty of without even knowing it (and how to fix those problems)
by Kathleen Black Mar 25
How to successfully work with clients who eschew technology
In a high-tech digital world, the basics of low-tech analog customer service still matter, especially when dealing with buyers and sellers who don't use smartphones or email
by Teresa Boardman Mar 25
5 pandemic mortgage strategies for the self-employed 
Self-employment has advantages, notably the home office deduction and eliminating commute time. Getting a mortgage, however, is not one of them. Here are a few tips that address the newly stiffened requirements for approval
by Steve Cook Mar 25
Put your listening skills to the test! 10 ways to be a better listener
Think you're a good listener? Now's the time to put your skills to the test. Answer these questions to determine if you're really hearing your clients and their needs and concerns, and then implement these best practices to improve your communication
by Bernice Ross Mar 25
Not enough of you to go around? 6 time management tips for busy agents
Opinion
Imagine cutting your to-do list in half and being 2X-5X more effective? It's possible when approached with intention and clarity
by Adam Hergenrother Mar 25
Pulse: Tell us about a time when financing derailed a deal
Everyone makes mistakes — including homebuyers on the cusp of closing on their dream home. This week, tell us about the common financing mishaps that can really jeopardize a deal. How can agents help prevent them?
by Inman Mar 24
Real (Estate) Talk: How one firm is making Dr. King's dream a reality
Modern research confirms diversity promotes and correlates with business success rather than scarcity — and one real estate company is pushing to make this a reality through its mentorship program. Here's how
by Lee Davenport Mar 24
How to support your agents in this ultra-competitive seller's market
Opinion
It's been tough out there, but there is light at the end of the tunnel, and it's our job as leaders to inform our agents of these conditions and give them hope
by Ryan Rodenbeck Mar 24
Commission, appraisals, inventory: 11 challenges agents face today
Opinion
Last year forced real estate agents to adapt in an ever-evolving landscape. Here are the top challenges agents face daily
by Kuba Jewgieniew Mar 24
How to protect your buyers from appraisal catastrophes
With multiple offers being the order of the day, buyers are overbidding to outgun their competitors. What happens if an appraisal comes back low? Here are a few important steps to take before writing an over-asking offer
by Carl Medford Mar 23
Pulse: The biggest mortgage challenges clients are facing today
This week, our readers share some of the biggest financing challenges clients are facing in today's market. From saving for a down payment to competing with cash offers, here's what prospective buyers are struggling with most
by Inman Mar 23
Agents, hold yourselves to a higher standard — especially in a hectic market
Opinion
As professionals, we must focus on the long haul — while working together, helping our clients and always doing the right thing
by Jeff Martel Mar 23
Marketing through video? Here's how to 10X your reach
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
by Kendall E. Bonner Mar 23
How strategic partnerships can help your brokerage stand out
Whether it's providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few
by Mauricio Umansky Mar 22
America's hottest neighborhoods: The North End in Boise, Idaho
The North End has hiking trails, coffee shops and tree-lined streets. Those amenities have helped make it eminently livable, and one of the hottest neighborhoods in the US
by Jim Dalrymple II Mar 22
Inman Handbook on Homeward
Homeward provides the buying power of a cash purchase to noncash homebuyers, allowing for more competitive offers and a better chance at winning in a multiple-offer situation
Do you speak the 5 love languages of customer service?
In this hot, competitive market, clients need reassurance, which might mean customizing your service based on their 'love language.' Here’s how to do that
by Rachael Hite Mar 22
Lesson Learned: It ain’t over ‘til it’s over
Find out how South Florida’s Chad Carroll has grown his brand through patience and perseverance
Low inventory? 11 ways to generate more listings ASAP
Your ability to generate real estate listings will be key in 2021 being your best year in the business — take action now with one of these strategies
by Jimmy Burgess Mar 21
Joining Clubhouse? Get the lowdown on this buzzy app
By now, you've probably already heard of Clubhouse, the invite-only audio app that's taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started
by Katie Lance Mar 20
The Real Word: How will rising rent prices affect the housing market?
Opinion
This week, Byron Lazine and Nicole White discuss rising rent prices, alternative home financing and how Matt Lionetti stands out from the crowd
by Byron Lazine Mar 19
How the agent commission structure benefits everyday Americans
Opinion
For those who are attacking agents and the associated commission structure, let’s be clear about who and what they’re attacking. They’re attacking everyday Americans who are helping their fellow Americans achieve the ultimate dream — owning a home
by Charlie Oppler Mar 18
The problem with antitrust litigation as a real estate business strategy
Opinion
In the real estate industry, antitrust lawsuits have become more prevalent in the past few years, but perhaps it's time for litigious parties to take a step back and refocus their energies on sellers and buyers, instead of competitors
by Bob Mathew Mar 18
How to help clients prepare for a stress-free packing experience
Packing, unpacking and moving to a new home can be an enormous undertaking, but with some careful planning and organization, the process can be a bit less stressful for your clients. Here's how you can advise them
by Gerard Splendore Mar 18
How new trends in automation are streamlining title transactions
Just like the rest of real estate, the title industry is embracing technology and its many benefits. When partnering with a title company, be sure to understand how it deploys technology in its systems — and how that tech can be used to help create the best service for you and your clients
by Tom Huddleston Mar 18
5 questions team leaders must ask their agents (and staff) every day
Add these into your cadence of accountability with your team, and watch your relationships grow and your team members flourish
by Adam Hergenrother Mar 18
Pulse: What are the biggest mortgage challenges your clients face?
This week, we want to ask our readers about the common obstacles — complications, misunderstandings and mistakes — that clients often face as they navigate the mortgage process? How did you help overcome them?
by Inman Mar 17
How to know when a team member is about to split (and what to do about it)
Like it or not, at one point or another, one of your team members is going to think about leaving. So, it's never a bad idea to be prepared, to know what an antsy agent acts like and how to have an exit strategy. Here are a few tips
by Kathleen Black Mar 17
Feeling overwhelmed, exhausted or distant? 8 ways to combat burnout
Taking a break helps minimize and prevent burnout, but to truly mitigate it, agents must practice good work-life balance that goes beyond taking a vacay
by Jay Thompson Mar 17
Is independent contractor status for real estate agents coming to an end?
Opinion
If passed, the PRO Act would make the 'ABC' test for independent contractor status the law of the land and would classify most real estate professionals and almost all other gig workers as employees
by Bernice Ross Mar 16
Teams likely to 'increase in market share' as brokerage margins sputter
Panelists at Inman Connect Now argued that teams are nimble, and can provide significant value to both consumers and real estate professionals
by Jim Dalrymple II Mar 16
Pulse: How our readers are educating clients about mortgage and alt finance
This week, our readers share how they're educating their clients about one of the most important facets of the homebuying process — financing the biggest purchase of their lives
by Inman Mar 16
Eyes on Houston: Why the city is becoming a dream location
As an agent, investor and relocation specialist in Houston, Natasha Carroll knows the city's housing market inside out. Here's her take on why Houston is becoming an ideal destination for many
by Victoria Kennedy Mar 16
How this franchise is growing its business by planting trees
Realty ONE Group is planting one tree for every closed transaction. We talked to founder and CEO Kuba Jewgieniew to find out how the company is supporting its agents while furthering its commitment to the environment
by Rachael Hite Mar 16
Agent/broker perspective: Should brokerages police industry violations?
Opinion
It's up to us as a profession to uphold high standards and accept nothing less than the behavior reflected in the NAR's Code of Ethics
by Anthony Askowitz Mar 16
How indies can thrive in today's market
Opinion
There are challenges, but the rewards of charting your own course are even greater
by Mark Choey AND Chris Lim Mar 16
Matterport and rooomy advance relationship with immersive virtual staging
The partnership aims to provide consumers with as immersive and realistic a home tour as possible before seeing it in person
by Craig C. Rowe Mar 15
How you can pave the path for increased Black homeownership
Opinion
Real estate agents have to work together to eliminate disparities and barriers to homeownership. Here's how one Realtor remains dedicated in creating pathways toward fair and equitable housing opportunities for all
by Tracey Royal Mar 15
Scared of losing talent? 3 tips for better retention
Instead of focusing on external factors and symptoms of greater problems, leaders should turn their attention to the things within their control. Here's how
by Marion Weiler Mar 15
Nothing to post? 21 social media content ideas to inspire your plan
Social media platforms are oversaturated with all sorts of posts, so creating content that's fresh, creative and engaging can help cut through the noise, grow your following and nurture trust with your clients. Here are a few ideas
by Jimmy Burgess Mar 14
6 tips for working with the largest pool of homebuyers
It’s critical to understand where, how and why millennials are searching for homes right now
by Ben Mizes Mar 13
The Real Word: Are Opendoor's plans too ambitious?
Opinion
This week, Byron Lazine and Nicole White discuss Opendoor’s expansion plans, Google Alerts for your business and a viral listing
by Byron Lazine Mar 12
New program aims to help build wealth in communities of color
Project REACh aims to address economic disparities that hinder wealth creation in underserved communities by supporting community banks
by Christopher G. Cox Mar 11
The 'my' agent: How this approach can hamper a transaction
Opinion
Work in real estate sales long enough, and you'll cross paths with a host of different personalities, both good and bad. But there's one type of agent this broker-owner struggles with — those who let transactions revolve entirely around them
by Teresa Boardman Mar 11
5 key motivational styles team leaders should know
Is your team feeling a little burned out? By discovering what motivates your agents, you will be able to create personalized systems and processes that increase their success — and happiness
by Kathleen Black Mar 11
How to wow your clients with a standout experience
Whether it's through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors
by David Parnes AND James Harris Mar 11
Why new agents should consider joining a team
Opinion
When new agents join a team, they can fast-track their success through models, systems, coaching, training, leads, culture and the opportunity for growth
by Adam Hergenrother Mar 11
11 objection-handling scripts agents need today
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
by Bernice Ross Mar 10
How Google Alerts can help you stay on top of your business
Whether used for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are invaluable
by Jay Thompson Mar 10
Pulse: How are you educating clients about mortgage and alt finance?
This week, we are curious to know: How are you helping clients navigate the complicated mortgage process? How are you informing your clients about their options?
by Inman Mar 10
Why agent Aaron Seawood left the music industry for real estate
Triplemint team leader Aaron Seawood shares the twists, turns and risks that led him from the music industry to real estate, and why he left Compass for a new brokerage in the middle of the pandemic
by Marian McPherson Mar 9
Pulse: What clients need to know about mortgages in 2021
This week, our readers tell us how they're educating clients about the mortgage market in this red-hot real estate landscape. Here's what homebuyers need to be prepared for today
by Inman Mar 9
5 benefits to partnering with a property insurance attorney
Finding an attorney who can advise your clients about the pile of paperwork sitting in front of them saves them time and money, and it shows how sensitive you are to their needs. Here are a few more important benefits
by Victoria Kennedy Mar 9
9 self-storage questions your clients should ask
Your clients shouldn't just rent any storage unit — shopping around for the perfect solution that matches their needs is recommended, if not necessary. Here is a list of questions to equip them with
by Bill Gassett Mar 9
What do clients need in 2021? 8 skills every agent must nail
Opinion
In today’s frenzied markets, real estate agents have to be on top of every aspect of the deal. Here’s what buyers and sellers should expect from agents
by Cara Ameer Mar 9
10 credit mistakes that could cost buyers their dream home
Here's how you can help keep your clients on track to prevent them from blowing up their chances of owning a home
by Carl Medford Mar 8
6 ways agents can disrupt the disruptors today
Embracing change, technology and the evolution of our industry is the key to succeeding and remaining relevant as an agent. Do this consistently, and you will emerge as a leader in your marketplace
by Faisal Susiwala Mar 8
How to set the right price and attract a crowd that buyers will follow
Buyers are put at ease when they notice high amounts of buyer activity for a particular listing. There’s comfort in the crowd, especially in today’s highly competitive seller’s market
by Jenny Usaj Mar 8
Trying to find your niche? 5 tips for working with seniors
Connecting with seniors and their loved ones — and taking the time to understand their challenges fully — is essential to successful outcomes, according to the industry’s best SRES professionals
The Real Word: What does Zillow's earnings mean for solo agents?
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s shareholder letter, Compass acquisitions and direct mail strategies that work
by Byron Lazine Mar 5
How to scoop up more market share in feeder markets
Now that you've solidified your position as a go-to local agent, what's next? A natural career progression might include expanding into neighboring areas and feeder markets. Here's how to do it successfully
by Mauricio Umansky Mar 4
One week after LA launch, Knock blankets Southern California
A rapid expansion from Los Angeles into San Diego, Santa Barbara and markets inland puts Knock well ahead of its '21 in 21' available markets goal
by Craig C. Rowe Mar 4
Not just a home! Why lifestyle matters most in 2021
Opinion
Today’s real estate consumers believe how they live within their communities is just as important as the layout of their homes. Understanding this shift is crucial for real estate professionals. Here's why
by Scott Beaudry Mar 4
3 excuses agents make that sabotage their success
Without even realizing it, agents often get in their own way and self-sabotage their success by making excuses. As a result, they miss out on important opportunities to grow. Do any of these common excuses sound familiar?
by Kathleen Black Mar 4
7 secrets to growing a high-performing, loyal, lasting team
Opinion
High-performing teams are developed, grown and cultivated with purpose — from the inside out. Here are the common themes I see among solid teams
by Chris Pollinger Mar 4
Be your market's authority! 6 tips for getting more PR buzz
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
by Justin Tucker Mar 3
Your deal flopped! Are you guilty of these 7 sale-killing behaviors?
Opinion
When one of your deals flops, look for what went wrong and what you can do to prevent it — and avoid making that same mistake in the future. Here are a few common deal-killing behaviors to watch out for
by Bernice Ross Mar 3
Pulse: What do clients need to know about mortgages in 2021?
In today's pandemic-stricken real estate landscape, agents have to do everything they can to educate homebuyers — especially when it comes to the mortgage market. So, what do clients need to prepare for?
by Inman Mar 3
10 myths about baby boomers that could cost you business
Opinion
Baby boomers own a lot of real estate and, therefore, a lot of potential business. A broker of the generation offers some advice for agents looking to work with this cohort
by Teresa Boardman Mar 3
Pulse: The alternative mortgage services clients are opting for
In today's market, what alternative financing models are clients drawn to? That's the question we posed last week, kickstarting a new theme of the month. Here's what our readers had to say
by Inman Mar 2
4 simple (but effective) strategies for fighting real estate stress
Real estate is rife with forces that threaten to drag agents down, which is why they have to learn how to combat day-to-day stress. Here are a handful of tips that can help you find some peace and keep anxiety at bay
by Michael Zaransky Mar 2
Why people matter most: One real estate pro recounts his story
Opinion
My glass-half-full analysis of 2020 is that many real estate agents who might have been neglecting their sphere corrected that, reaching out to folks not just to try to earn a listing or commission, but to see how they were doing personally. Here's why that's important
by Bret Calltharp Mar 2
How agents can prepare for (an even busier) spring right now
Opinion
Here are 3 easy ways agents can prepare for a potentially hustling and bustling spring marketplace even without the downtime that a slow winter market usually provides
by Anthony West Mar 2
How to combat 5 common lies listing agents tell — and win the listing
Opinion
Be sure to always ask if the other agent has promised anything that you haven’t. That will be your opportunity to counter any lies with truth
by Carl Medford Mar 2
The Inman Handbook on Knock
Fintech or proptech? Both? Home Swap provider Knock is moving quickly to surpass its goal of being in 21 markets before the end of 2021. Here's what you should know about its unique lending model designed to help homeowners buy before they sell
by Craig C. Rowe Mar 1
What you should know about elevator safety 
Structure, accidents, safety tips — here’s everything agents need to know about elevators
by Gerard Splendore Mar 1
Direct mail marketing isn't dead! Here's how to do it right
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
Affordable housing crisis deepens for communities of color amid COVID-19
On top of a slew of far-reaching problems, a widespread lack of affordable housing is exacerbated by the COVID-19 pandemic and the resulting layoffs and job losses — and it's devastating communities of color
by Christopher G. Cox Feb 26
50% of agents will leave: One broker predicts real estate's future
Opinion
As an industry, we should stop obsessing over things we can’t or won’t fix and take a look inward at the things that make us special as individual agents and organizations. Here's why
by Ryan Rodenbeck Feb 26
The Real Word: Can ShowingTime competitors step up?
Opinion
This week, Byron Lazine and Nicole White discuss the new showing platform Instashowing, Redfin’s acquisition of RentPath, and Kim Kardashian's and Kayne West's divorce.
by Byron Lazine Feb 26
From cold to close: How to ensure a seamless closing?
In this third and final part of the series on digital transactions, we will move past search and showings and onto the signing and closing process. Here are the main types of digital signings (and their perks) to know
by Marvin Stone Feb 26
Smart home tech: How to keep your home network safe with Firewalla
For the past year or so that we've been working virtually, so much of our daily lives and work revolved around our home networks. That's why it's important to keep that beating heart alive and well. Here's how Firewalla can help keep it secure
by Brandon Doyle Feb 26
Real (Estate) Talk: How to push for accountability in our associations
Opinion
Although some associations attempt to advocate marginalized voices, the stated intent is often far from the actual impact. Speaking up to seek accountability for authentic justice, equity, diversity and inclusion is what this moment requires from us all
by Lee Davenport Feb 25
5 non-real estate classes that’ll make you a better agent
From improv to MasterClasses on persuasion, negotiation and, yes, even feeling confident in your own skin, these education programs will help you find self-assuredness and give you a leg up on your competition
by Kathleen Black Feb 25
From cold to close: How virtual showing tools benefit your long-term business
In this second part of a multipart series on digital transactions and new technologies, we're focusing on the all-virtual tools that will make your remote showings a breeze instead of a 'can you hear me now' moment
by Marvin Stone Feb 25
Real (Estate) Talk: What is diversity without inclusion, equity or justice?
Opinion
Although some associations attempt to be a beacon of belonging, if you whip out a magnifying glass, it is glaringly obvious that these diversity and inclusion councils are in name only. Here are the ramifications of that
by Lee Davenport Feb 25
10 agent questions every team leader should prepare for
From how to get better leads to what books to read, here are some of the most common queries team leaders hear — and how to answer them
by Adam Hergenrother Feb 25
4 tips to help you win new construction listings
New construction listings are a specialized area of the industry that can take an agent’s career to the next level. Here are a few tried-and-true practices to help you tap into this market
by James Harris AND David Parnes Feb 25
Want to crush it on TikTok, Instagram or YouTube? 7 tips for video creation
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
by Bernice Ross Feb 24
Pulse: What alternative mortgage services are clients opting for?
As we approach the end of the month, we're rolling our sleeves up and prepping to plunge into our next theme of mortgage and alternative financing. This week, we're asking our readers: What alternative financing models are your clients drawn to?
by Inman Feb 24
From cold to close: 3 tips for better digital lead response
In this multipart series, you'll learn about digital transactions from end to end and examine new technologies that can enhance the process. First up? Solutions that keep digital inquiries on the digital path
by Marvin Stone Feb 24
4 lessons I live by as a Black real estate agent
Fair housing tends to garner the most attention when it comes to race in real estate. However, managing broker Janel Randall shares her experience as a Black Realtor and why we need to focus more on inclusion
by Janel Randall Feb 24
11 things agents should know about portable storage
Just like every other part of the process, agents should have at least a general understanding of how moving containers work. Offering clients useful advice can help them have a better, more stress-free moving experience
by Bill Gassett Feb 23
Pulse: Readers share the most painful part of digital transactions
Digitizing real estate has made things easier and more convenient for a lot of industry professionals during the pandemic. That said, there are areas that need improvement. Here are a few, according to our readers.
by Inman Feb 23
How the pandemic made us better, faster and more efficient
Despite all the negatives, last year did bring about rapid change that has benefited us in more ways than one. Here are the tech advancements, business practices and cultural shifts that should stay post-pandemic
by Kendall E. Bonner Feb 23
Beyond the headlines: Sales rise as inventory further wanes
Opinion
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into February's housing data releases and predicts how the market will fare
by Matthew Gardner Feb 23
11 ways to prepare your listing for its red-carpet moment
Whether it's the Oscars, Emmys, Grammys or other award ceremonies, take note of what happens on the red carpets — it holds major clues for listing agents
by Carl Medford Feb 23
How to help homebuyers compete in 2021 
Guide clients through any feelings of discouragement, and help them navigate an informed, prepared search
by Santiago Arana Feb 23
Lesson Learned: Be relentless in the follow-up
For Douglas Elliman NYC agent Jared Halpern, patience and persistence pay dividends
America's hottest neighborhoods: Bouldin Creek in Austin, Texas
Bouldin Creek has old homes, fun shops and a laid-back vibe. It's also right in the heart of one of America's buzziest cities
by Jim Dalrymple II Feb 22
Need a headshot update? Here's how to DIY in your living room
Professional photographs are great, but sometimes, there's the issue of budget, time and nowadays, COVID-19. Luckily, you can still take superb headshots right in your own home. Here's how
by Rachael Hite Feb 22
The Real Word: Should you blame Zillow or your leaders?
Opinion
This week, Byron Lazine and Nicole White discuss Brad Inman’s reaction to Zillow acquiring ShowingTime, buyer's regret during the health crisis and fair housing policy regarding buyer letters
by Byron Lazine Feb 22
DIY staging: 5 pieces every agent should invest in
If your homeowners can’t afford (or won’t spend extra money on) staging, it pays to have some inventory to help you improve the look of your new listing
by Antoinette Fargo Feb 21
5 reasons to give your transaction coordinators a raise
From getting the most out of your transaction software to being the master of the office calendar, a transaction coordinator's value to an ever-more digital office environment is more valuable than ever before
by Craig C. Rowe Feb 20
'Why do I need an agent?' 5 comebacks that prove your value
As a real estate agent, you've likely had clients question your value, with many thinking they can handle the complexities of buying and selling on their own. Here are a few ways to illustrate just how much you bring to the table
by Derek Dowell Feb 19
7 tips for building a global business from your couch
You don't have to spend the year traipsing around the globe or networking in person to cultivate a robust database of luxury clients. Here are a few ways to create and grow your global business from the comfort of your home
by Tamara Bakir Feb 19
How to become a better negotiator in 9 simple steps
Top real estate agents Amie Quirarte and Craig Wilburn share how agents can conquer their negotiating fears and become better advocates for their clients
by Marian McPherson Feb 18
Building a brand? 5 tips for maximizing your online footprint
Agents Sue Pinky Benson and Liz Vaynerchuk-Novello offer their best tips for becoming as visible as possible online
7 ways to deliver value your luxury clients won't forget
Not every agent will be willing to take the extra steps and do the legwork, but when it comes to luxury clients, this makes all the difference. Here's how you can deliver exceptional value to high-end clientele
by Cara Ameer Feb 18
ActivePipe's SmartSend advances the role of email in lead nurture
Email list maintenance is crucial to any agent's lead nurture and branding efforts, yet it's too often looked upon as a passive marketing activity. Recent updates from ActivePipe are making easy work of it
by Craig C. Rowe Feb 18
Choose your struggle: What are you willing to endure to reach your goals?
Opinion
Growth requires a bit of suffering — and that's OK. The next time you are about to embark on a new challenge, ask yourself: What you are willing to do to accomplish your goals?
by Adam Hergenrother Feb 18
Building a brand? Here are the top 5 do's and don'ts
Opinion
Does everyone in your market know who you are? If the answer is no, then you have serious work to do to get your name out there. Here are few things you should (and shouldn't) do when building your real estate brand
by Kris Lindahl Feb 18
Why teams should strive for an end-to-end experience
COVID-19 magnified the power of client processes. You will find yourself and your business running more smoothly when you implement this end-to-end process to benefit your clients and your team
by Kathleen Black Feb 18
Want more listings? Don't overlook these crucial sellers
Opinion
With today's tight inventory and so many people wanting to buy homes, this often-overlooked group may be the answer to unlocking a slew of listings in 2021. Here's what you need to know
by Landon Bates Feb 18
Pulse: What's the most painful part of the digital transaction?
This week, we're reaching out to readers and asking you to chime in with your biggest issues, pain points and annoyances with digital transactions. What could be improved?
by Inman Feb 17
Considering a brokerage change? Ask yourself these 3 questions first
Thinking of making a switch and moving your business? As you evaluate the brokerage you're currently with and consider exploring new horizons, keep these points in mind
by Amy Galvin Feb 17
Get it sold! 7 strategies for nailing your new listing's price
Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
by Bernice Ross Feb 17
Agent/broker perspective: How to create safe spaces in a polarized office
Opinion
To work in harmony, the broker can also encourage a safe space culture where differing points of view are respected
by Anthony Askowitz Feb 16
Pulse: Readers tell us about a time when tech saved the day
This week, our readers share the tech tools they valued the most during the pandemic — digital solutions that did everything from close a deal to salvage years-old photographs
by Inman Feb 16
3 tried-and-true ways to ensure your business doesn't freeze this winter
Whether you’re quarantined with your family, working from home or stuck in the cold, here's how you can keep your business hot and buzzing through the winter months
by Mayleene DeFreece Feb 16
Choosing a hard money lender? 5 questions investors should ask
With these questions under your belt, as a real estate investor, you’ll be ready to enlist the help of the right hard money lender. Now all you have to do is find the right property
by Victoria Kennedy Feb 16
What agents should know about over-55 communities
As an agent, if you are advising buyers about these specialized communities, you have to make sure they understand that they're not only purchasing a home but also a lifestyle. Here's what you need to know
by Gerard Splendore Feb 15
WATCH: 3 strategies to find listing inventory
Get a taste of this Thursday's Connect Now by watching two experts share tips on how to find inventory in tight markets from our January event
by Inman Feb 15
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
Lesson Learned: Take care of clients (and each other)
For mother-daughter duo Ida and Minette Schwartz, a focus on relationships informs every aspect of the real estate business
Don’t fumble your transaction! 5 rules for a strong finish
Opinion
Do what it takes to ensure that the last few moments of a transaction end in a completion that will ensure a win, leave your clients cheering and set you up with clients for life
by Carl Medford Feb 15
How to make 2021 your best social media year ever
Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach
by Katie Lance Feb 14
Need a better bio? 7 stellar examples you'll want to mimic
Plucked from a handful of superior, attention-grabbing agent 'about us' pages, these tips and strategies will help you whip up a stellar bio that gets read and noticed
The Real Word: What does Zillow's ShowingTime acquisition mean for agents?
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s acquisition of ShowingTime, Grant Cardone’s partnership with eXp Realty and how The Weeknd’s Super Bowl performance relates to real estate
by Byron Lazine Feb 12
'Should we tip the movers?' How to respond to the tipping question
Opinion
This very valid question is one that clients will undoubtedly ask at some point. Here’s look at how to respond when clients ask what to tip movers
by Bill Gassett Feb 11
Need more leads? 5 invaluable door-knocking tips
Door-knocking can be an impactful and memorable approach to establishing your name in new areas. So, if you're trying to cultivate your newly minted brand, here are a few tips to help you drum up new business
by James Harris AND David Parnes Feb 11
How to help cash-strapped buyers overcome financing hurdles
Opinion
For some homebuyers, down payment assistance can prove to be a game-changer. Here's why, at the very least, real estate agents should familiarize themselves with affordable financing options for purchasing a home
by Teresa Boardman Feb 11
4 tips to build a marketing strategy that sets your brokerage apart
Establishing a successful marketing strategy is all about having a clear vision and a plan that can be executed effectively while differentiating your brand from the competition
by Rainy Hake Austin Feb 11
Want a more productive team? Here's the secret
When done right, this secret technique can help team members keep distractions at bay and focus on the task at hand. As a leader, here's what you need to know to keep their schedules in tip-top shape
by Kathleen Black Feb 11
7 tips for finding success as a new agent in 2021
In real estate, as in life, there are no guarantees, but following these tips will give any new agent a solid foundation for a successful career
by Yuriy Moshes Feb 11
Faster, easier, more personal: How tech is shaping luxury real estate
Opinion
These three tech trends allow luxury agents to give their clients a better experience, which is why they will change the face of real estate in 2021 and beyond
by Mauricio Umansky Feb 11
Get your priorities straight! 10 questions assistants should ask
Assistants can dig into their leader’s thinking and leadership style even more to help shape the decision-making process by asking these questions
by Adam Hergenrother Feb 11
Creating YouTube content? 7 ideas for generating infinite topics
When it comes to marketing your business, video can prove to be an indispensable tool. If you're ready to up your video game and create hyperlocal, engaging content, here are a few strategies to keep in mind
by Bernice Ross Feb 10
Real (Estate) Talk: How to be an antiracist real estate pro
Opinion
Impact is greater than intentions. The solution then is not solely to be a well-meaning real estate professional but an actively antiracist one. Here are a few resources to help you
by Lee Davenport Feb 10
Pulse: Tell us about a time when tech saved the day
This week, we're asking you to share your best experiences with tech — those moments when you welcomed digital tools into your process with open arms
by Inman Feb 10
Miami agent Jeff Miller shares the spark behind his 20-year career
ONE Sotheby's International Realty agent Jeff Miller shares how a summer job at 10 years old sparked a stellar real estate career
by Marian McPherson Feb 9
'Sliding into the DMs': Why Instagram is the new way to recruit
'Instagram is a website and a newsletter wrapped in one,' Compass agent Ryan Garson, who found his newest agent through an Instagram partnership, tells Inman
5 tips for taking traditional door-knocking digital
You don't have to abandon your traditional real estate door-knocking values — you simply have to pivot them. Here's how you can put a modern-day twist on something you've been doing for years
by Stacey Soleil Feb 9
Pulse: Readers share the worst piece of advice they've ever received
This week, our readers share some of the worst counsel they've ever received from fellow industry professionals — and what they learned from their experiences
by Inman Feb 9
Helping millennial and Gen Z buyers: What you should know
Younger generations are certainly a new breed of buyers, and as we all know, we have to evolve with the times — and the customer. Find that digital and competitive edge to remain relevant and outshine competitors
Dealing with indecisive buyers? File, don't fire
Who has time to deal with wishy-washy buyers in inventory-starved markets? Pat Hiban sits down with real estate coach Darryl Davis to get his top strategies on turning these buyers into opportunities for doubling business
by Pat Hiban Feb 9
Need a boost? 6 motivational books that'll inspire you
Opinion
Fill your mind with uplifting material, and you’ll feel positive and motivated all year long. If you haven’t already read these books, add them to your 2021 reading list immediately
by Santiago Arana Feb 9
5 mistakes you're probably making in your listing descriptions
Your ho-hum property descriptions may be undermining your MLS marketing. Avoid these five common mistakes to make your next description pop
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
Lesson Learned: Every single agent matters
As President of R New York, one of New York City’s largest brokerage companies, Stefani Berkin never lets an agent get left behind
What should sellers disclose? Top 10 disclosure musts
Although these 10 categories do not cover everything, they are a good start. The adage still applies: When in doubt, disclose
by Carl Medford Feb 7
How to create top-of-mind awareness with e-newsletters
It’s one of the biggest ways people are staying in touch during COVID-enforced shutdowns, but how can you make sure your email blasts are gaining traction?
WATCH: How to get ahead in real estate (really!)
High-earning luxury brokers Rayni Williams and Dawn McKenna shared the keys to success at Connect. Here, watch the entire video as a special Select subscriber benefit
by Inman Feb 5
Ryan Serhant on the 'big money energy' agents need to succeed
The 'Million Dollar Listing New York' star's second book, 'Big Money Energy,' hit shelves on Tuesday
The Real Word: How are millennials shaping the market?
Opinion
This week, Byron Lazine and Nicole White discuss how millennials are shaping the market, time-wasters agents should avoid and utilizing IG Reels
by Byron Lazine Feb 5
Stay the course: How to help agents hit their new year goals
It's one thing to set goals, but those goals are pointless if they're forgotten by Q2. However, there are easy ways to help your agents keep their eyes on the prize
by Troy Palmquist Feb 4
Should agents offer reduced commission rates? It's complicated
Opinion
Despite the fact that commission rates are how you make a living, there are certain clients who will ask for a discount, while other clients might warrant a reduced rate. Here, we break down the pros and cons of offering a reduced rate
by Luke Babich Feb 4
5 secrets to building a team brand your clients will trust
Building a well-established brand is what keeps leads flowing and customer retention high. Here are the five people-focused factors to work on so you can build trust and loyalty
by Kathleen Black Feb 4
4 negotiating tips for buyers looking for condos
While single-family homes are experiencing hyper-competition, today’s condo market might be more favorable to buyers. Here are a few negotiation tips agents should know to maximize their clients' purchase
by Jenny Usaj Feb 4
How to cut through the noise in real estate right now
Real estate professions take in a deluge of information every day, and it can be a lot to contend with when you're just trying to build your business and serve your clients. Here's how to focus on what's important
5 telltale signs it's time to find a better brokerage for your team
Opinion
Moving your team is a much bigger deal than most realize. Planning is essential to keep your team's growth momentum during the transition
by Chris Pollinger Feb 4
Ticktock! 8 time-wasters agents should avoid
Opinion
Here’s a look at some of the biggest time-sucks real estate agents are up against in today’s world in hopes that you don't fall into these traps
by Jay Thompson Feb 3
Upgrade your business: 8 areas every agent should invest in
At its core, real estate is a sales job, but staying relevant requires many skills, like marketing, creativity, technological innovation and more. To step up your game and elevate your business, here's where you need to invest time and money
by Marco Del Zotto Feb 3
Pulse: What’s the worst piece of advice you’ve ever received?
This week, we want you to tell us about those times you were steered in the wrong direction. What happened, and what did you learn from that misguided recommendation?
by Inman Feb 3
5 simple (but effective) tips for stepping up your game
Developing confidence in your abilities and high-level knowledge of your marketplace will turn you into the sort of professional most clients seek out. Here are a few habits to adopt
by Anthony West Feb 3
12 ways to generate listings in a low-inventory market
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
by Bernice Ross Feb 3
Pulse: How our readers feed their hunger for knowledge
This week, our readers share the many ways they stay up to date and informed. From podcasts to books, here's how you broaden your mental horizons as agents today
by Inman Feb 2
Say no to FSBO! 7 risks homesellers take when they go it alone
Opinion
In today's market, the stakes are high, decisions are swift, and there is immense pressure on everyone in the transaction — which is why sellers need a real estate agent by their side
by Cara Ameer Feb 2
3 ways agents can support local businesses today
A time like this requires something more of each and every one of us. Here are a few ways the real estate community can help other small businesses survive in this tough situation
by Michael Zaransky Feb 2
How this agent increased sales volume (by millions) without leaving the house
John McCarthy increased his production by millions without leaving the house to meet clients. Here’s how he leveraged resources to get deals done
by Ryan Rodenbeck Feb 2
Be prepared: What agents need to know about fire safety at home
House fires can escalate in the blink of an eye, but with proper precautions and planning, they are preventable. Here's how agents can help clients be prepared for the worst
by Gerard Splendore Feb 1
10 impressive consumer tech products to watch in 2021
As one of the most important tech events in the industry, CES provides us a great view into what the future has to offer. And this year's digital event didn't disappoint. Here are a few noteworthy products
by Brandon Doyle Feb 1
No matter what, Realtors are the ones who make home happen
Opinion
Despite the daily onslaught of market disruptors seeking to remove Realtors from the equation, there will always be a need for the personal touch in walking clients through the sale or purchase of their most important asset
by Carl Medford Feb 1
Running yourself ragged? 9 simple ways to show yourself a little love
Here are a few easy ways to make self-care a daily habit — and still get the job done
by Troy Palmquist Jan 31
Streamline your workflow! 5 steps to improve customer experience
If you want your work to be more predictable and manageable, embrace processes within your business. Efficiency and a consistent, exceptional client experience will reward you. Here’s how to get started
by Lindsey Hood Jan 30
Authenticity matters! Win high-net-worth clients by giving back
Real estate has been good to everyone last year, so now's the time to think about investing in communities that mean something to you. Here's how you can align yourself with a charitable cause and win clients
by Richard Horswell Jan 29
The Real Word: Should agents stop building their brands?
Opinion
This week, Byron Lazine and Nicole White discuss whether or not real estate agents should build their own brand, the 2021 market and the sale of Tommy Hilfiger’s Connecticut estate
by Byron Lazine Jan 29
Why brokers need a dynamic leadership plan
At Inman Connect, leaders from BHGRE came together to discuss how brokers can better help agents build roadmaps, establish systems and remain 'dynamic'
by Craig C. Rowe Jan 28
Why 'higher' standard doesn't mean 'highest' standard
Opinion
Yes, the NAR Code of Ethics is a higher standard — but it isn’t the highest standard. Here's what one broker thinks about self-policing among Realtors and the consequences of ethics violations
by Teresa Boardman Jan 28
What's changed? 5 factors COVID-19 caused us to reconsider
Opinion
There's no doubt that a home is still a smart investment. However, this past year presented us with many other crucial points to consider. Here are a few short- and long-term results 2020's events might bring
by Kuba Jewgieniew Jan 28
5 qualities of standout high-performance team leaders
For performance-based teams, growth, efficiency and profitability are not just goals — they're absolute necessities. Wondering what it takes to lead a team like that? Here are a few must-have qualities
by Chris Pollinger Jan 28
Celebrate your agents! 4 ways to create a culture of recognition
Recognizing agents for their hard work is a good tactic for creating a culture that's conducive to success. Here are a few ways to celebrate your agents' wins and accomplishments
by Rainy Hake Austin Jan 28
Take care of you! 5 ways to practice next-level self-care
Self-care doesn’t have to be about bubble baths and mani-pedis — it's about prioritizing your needs and wellbeing. Here are a few ways to be healthier, happier and more productive
by Troy Palmquist Jan 28
New area, new business: 5 tips to hit the ground running
Building a real estate business from the ground up can be exciting, but it's also quite the undertaking. Knowing the proper steps to take can make all the difference, so here's a quick list to get you started
by David Parnes AND James Harris Jan 28
ISA or agent: Which is the best fit for your growing team?
Opinion
When weighing the pros and cons of adding an ISA as your team grows, think about what type of business and culture you’re building
by Adam Hergenrother Jan 28
8 ways real estate agents can combat commission compression
Keller Williams trainer Dana Cadena and Compass Texas sales manager Bryan Pacholski share how agents can garner the commissions they deserve
by Marian McPherson Jan 27
The real estate industry needs to mind the 'loyalty gap': BHHS CEO
More than 90% of consumers say they love their Realtor, but only 13% actually work with them again. Berkshire Hathaway HomeServices CEO Chris Stuart wants to close that gap
by Patrick Kearns Jan 27
Want a more balanced life? Adopt these 7 coaching principles
From shaving expenses to creating time for practicing extreme self-care, these are the main fundamentals you'll want to adopt for a more stress-free and efficient work and personal life this year
by Bernice Ross Jan 27
Pulse: How do you feed your hunger for knowledge?
This week, we're reaching out to ask you how you nourish your inner agent. Tell us about the resources you often turn to — podcasts, books, videos, social media and more — to expand your horizons
by Inman Jan 27
10 tips for crafting offers that will stand out in a hot market
At Inman Connect, panelists advised buyer's agents on how to make sure their clients shine with the strongest possible offers
by Andrea V. Brambila Jan 26
3 strategies to find listings in inventory-starved markets
Real estate experts Jeff Lobb and Stacie Staub share tips on how to find inventory in today's tight markets at Inman Connect
by Patrick Kearns Jan 26
'2021 is going to be an insane year': Mike DelPrete's 5 megatrends
Mike DelPrete's 5 megatrends of real estate tech include the ongoing growth of new business models, a battle for adjacent services and one that might surprise you
by Craig C. Rowe Jan 26
It's not too late: 5 ways to 'futurecast' your business plans for 2021
During an Inman Connect session Tuesday, brokers Christian Ross and Craig Wilburn offered tips on how to be ready for anything 2021 throws your way
Pulse: Readers share their recent work-related wins
For a much-needed boost of positivity, this week, our readers chime in with stories of their most recent accomplishments. Here are a handful of real estate wins you shared
by Inman Jan 26
3 essential uses of Excel for real estate investors
For those who know how to use it, Excel is a cost-effective, portable alternative to expensive industry programs. Instead of looking for specialized solutions, here's why this simple tool can get the job done
by Larry Alton Jan 26
Stop! 7 bad listing agent behaviors that can hamper a deal
For a transaction to go over smoothly, agents have to maintain professionalism while keeping the process as pleasant as possible for everyone involved. If you're a listing agent, now's the time to stop these irksome behaviors
by Michelle Shelton Jan 26
6 brain-food podcasts to feed your inner agent
Podcasts are an easy way of injecting inspiration into your everyday life. Here are a handful of podcasts that can serve as great pick-me-ups throughout your day — especially when motivation runs dry
by Santiago Arana Jan 26
Inman Handbook on choosing a new brokerage
Choosing a new real estate brokerage is harder than ever as new models emerge, technology has risen to prominence and outside industrialists are pushing for mindshare
by Craig C. Rowe Jan 25
Hot tips for fire safety in apartment buildings
Prevention is key when it comes to fire safety in the home. Here are a few sneaky apartment firetraps to look out for, and what you should do if you suspect danger
by Gerard Splendore Jan 25
Virtual life stressing you out? 3 healthy habits to adopt
Digital tools keep us connected and productive, but overexposure can often have the opposite effect. Here are a few healthy habits you can adopt to boost your mood and keep your mental health in check
by Rachael Hite Jan 25
Lesson Learned: It’s all about those personal connections
Find out how Realty ONE Group CMO Cory Jo Vasquez learned that real estate is all about building solid relationships
Recovering from COVID-19? 10 tips for returning to work
Take the time to thank your body daily for working hard to fight off the virus, and adopt these workflow strategies to improve your productivity and post-COVID sluggishness
by Stacey Soleil Jan 24
Revamping your social media? 5 absolute necessities for 2021
If you're in the throes of revamping your social media strategy and are wondering what to focus on, look no further. Here, social media expert Katie Lance gives her top social media tips for 2021
by Katie Lance Jan 23
Make your buyer's offer stand out! 3 tips for winning
In a pandemic-era market, the competition is tough — which means that helping your clients craft a strong, irresistible offer is more important than ever. Here are a few tips to remember
by Mauricio Umansky Jan 22
The Real Word: What did the 2020 migration study reveal?
Opinion
This week, Byron Lazine and Nicole White discuss United Van Lines’ migration study, Greg Hague’s new venture and 2021’s real estate events
by Byron Lazine Jan 22
Thinking of moving your team? 5 critical points to consider first
If you're considering making a move to a new brokerage, here are a handful of questions that'll help you determine if your team is ready to pack up
by Chris Pollinger Jan 21
How indies can teach their agents to showcase their value
By focusing on these 10 simple areas, agents will up their level of service to compete with even the biggest of franchises
by Andrew Bearden Jan 21
4 ways to create a sense of belonging on your team
If you want to create an inclusive work environment, you have to work to build a culture that allows all team members to feel valued and understood. Here's how
by Kathleen Black Jan 21
Why you should stop building your own real estate brand right now
Opinion
You don’t need to build your own real estate brand to be successful. One team leader outlines why conventional wisdom about brand-building is dead wrong and what agents should do instead
by Alex Craig Jan 21
You can help! How to support homeowners in forbearance
Opinion
There’s so much you can do to assist distressed homeowners avoid foreclosure. Not only will you have their lasting gratitude, chances are, they will also refer others to you in the future
by Bernice Ross Jan 20
Pulse: Tell us about a work-related win you recently had
This week, we’re reaching out to readers for positive, feel-good workplace stories. We want to hear about your triumphs, both big and small
by Inman Jan 20
How to get the most out of Clubhouse
Opinion
People are spending hours a day on Clubhouse. Why? What are they getting from it? Is Clubhouse a useful tool for building businesses or brands? Let’s dig into the invite-only platform so that you can get the most out of your time spent
by Jay Thompson Jan 20
Agents see income, satisfaction rise despite pandemic: Inman survey
Inman's Agent Appreciation survey shows more respondents are now making six figures than when a similar survey went out last year. Satisfaction with compensation is also up
by Jim Dalrymple II Jan 19
Pulse: Readers tell us how agents have helped them
This week, our readers tell us about a time another agent went the extra mile to save them in a bind. Here are all the positive and uplifting stories you shared with us
by Inman Jan 19
7 realities your buyers and sellers should prepare for in 2021
The real estate market boomed last year, as people sought more space, amenities and new jobs that required relocation. But what will 2021 look like? Here's what will likely change — or stay the same — this year
by Cara Ameer Jan 19
Agent/broker perspective: How can agents set goals with so much uncertainty?
Opinion
Start with what you know now, and then as market conditions become more predictable, the agent can set more rigid and challenging goals that keep her reaching for better production and efficiency
by Anthony Askowitz Jan 19
Retarget like a boss: How to boost your sales with advanced audience segmentation
Here’s a look at the latest trends in advanced audience segmentation and how to jumpstart your 2021 sales using Facebook Ads
by Victoria Kennedy Jan 19
Inman Handbook: Paying attention to getting paid
Most agents today make commissions, but there are many ways those commissions can actually work
by Jim Dalrymple II Jan 18
Real (Estate) Talk: Let's cancel the word 'discrimination'
Opinion
Language has the power to unite or divide, develop or destroy, so let's choose our words deliberately to advance the true spirit of fair housing. Here's why we should reevaluate the word 'discrimination.'
by Lee Davenport Jan 18
How to foster a culture of community during COVID and beyond
Creating a culture of community at your company will help everyone feel more appreciated, engaged and acknowledged — not just now, but into the future. Here are a few ways that you can foster that
by Jill Butler Jan 18
6 meaningful ways agents can support the Black community
Real estate agents are also often community leaders — which gives them the opportunity to help break racial injustice and support Black communities. Here, NAREB's president weighs in on what you can do to make a difference
by Donnell Williams Jan 18
Live your best life! How you can make the most of 2021
Opinion
Looking for ways to make this your best year yet? If you want to make the most of each day, feel more balanced and foster positivity, start with these tips
by Troy Palmquist Jan 17
I'm so over it! 7 reasons homeowners want to move
Opinion
The agents who manage to get ahead of the trends and position themselves in the new reality will be the ones still standing when the new order emerges
by Carl Medford Jan 17
7 must-read real estate and sales books from 2020
Opinion
Every year, Inman contributor Brandon Doyle delves through newly published real estate and sales books so that you don’t have to. Here are his top finds
by Brandon Doyle Jan 16
The Real Word: 5 more trends from the 2021 Swanepoel Trends Report
Opinion
This week, Byron Lazine and Nicole White discuss the remaining 5 trends from this year's edition of the Swanepoel Trends Report
by Byron Lazine Jan 15
Smart home tech: Which smart locks are best for security?
Opinion
A smart lock can offer homeowners security, convenience and a peace of mind. Here's how to find the best (and most compatible) smart lock in a sea of options — plus a few tips on keeping your home extra secure
by Brandon Doyle Jan 15
How to grow agent leaders within your team or brokerage
Talented real estate agents want to grow and see their path forward. Here’s how I suss out leaders and nurture their leadership growth
by Adam Hergenrother Jan 14
What powers your business? 7 components every agent needs
Agents are a lot like computers — they need several key systems to function properly. Here are a handful of crucial components every agent needs to operate efficiently and without a hitch
by Faisal Susiwala Jan 14
Are you a leader? Here's how to bring out the best in your people
By fostering an environment that allows everyone to be their best selves — staffers who genuinely want to do meaningful work, combined with happy agents who have what they need to succeed — you’ll create a win-win situation. Here's why
by Marion Weiler Jan 14
4 positive changes 2020 brought to teams
Despite the uncertainty, seek out ways to cultivate daily gratitude for those things that are going right in your life — both big and small. As a team, here are all the good things we can be thankful for
by Kathleen Black Jan 14
New year, new look: How to revamp spaces for a fresh start in 2021
Follow these 10 tips to revamp and declutter your interiors — and your listings — to maximize and lighten up spaces
by Antoinette Fargo Jan 14
3 tips for maximizing your team's virtual open house efforts
Start by strategizing promotional campaigns for your listings, work as a team to host progressive virtual open houses, and extend your livestreams by reposting on social media so that viewers can watch over and over again
by James Harris AND David Parnes Jan 14
5 luxury kitchen design trends to look out for in 2021
As we continue to live and work through the pandemic, there is more focus than ever on the home kitchen. Here are the trends that will offer luxury homeowners an elevated experience
by Santiago Arana Jan 13
How to price a listing in a red-hot seller's market
Opinion
Basing your price on comparable sales is usually a solid strategy. But what happens when you try to sell your own house in a red-hot seller's market with a broad range of comps? Here's one real estate pro's experience
by Bernice Ross Jan 13
Pulse: Share a story about when an agent has helped you
When was the last time another agent supported you, offered advice or helped you in a major way? Show your appreciation to your fellow industry professionals!
by Inman Jan 13
Stay above the fray: 3 ways to raise the bar in real estate
Opinion
To help consumers, you must first be a good neighbor
by Rachael Hite Jan 13
It's not NAR's responsibility to discipline Capitol-storming Realtors
Opinion
Punishing those involved in the Capitol riots falls on the courts, the state departments of licensing and individual brokers, should they choose to
by Jay Thompson Jan 12
Will these pandemic trends continue into 2021?
Opinion
2020 took some existing residential real estate trends and threw gasoline on them. This year, will we go back to the status quo or enter a new normal? Take a look at these trends, and decide
by Kris Lindahl Jan 12
10 new build contract questions every agent should ask
There are many facets to consider when working with buyers who want to go the new construction route, especially with COVID, tariffs and uncertainty at play. These questions tackle some major issues clients could face
by Andrew Bearden Jan 12
Pulse: What our readers are looking forward to in 2021
Last week, we asked you to share what you're looking forward to the most in 2021. From hugs and traveling to an increase in inventory, here are all the things you're hopeful for this year
by Inman Jan 12
30 inspirational quotes to keep you motivated
Tired of seeing the same old cliches and #QOTD in your feed? Here are some words of wisdom and inspiration to provide new food for thought
'Do I sound too salesy?' 3 steps for selling in difficult times
Opinion
If you bear these ideas in mind and apply them when you can, you won't need to worry about sounding pushy or making people feel like they're just another customer
by Justin Tucker Jan 12
5 digital marketing topics that'll shape 2021
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
by Aaron Lacey Jan 11
Take Inman's second annual Agent Appreciation survey here
As we begin a new year, Inman wants to know how you're feeling about your career, your compensation and your life
by Jim Dalrymple II Jan 11
Don't fake it till you make it! Here's how to own your career
Don’t let imposter syndrome rule your life. Use these tips to help overcome those nagging negative feelings
by Faisal Susiwala Jan 10
The Real Word: 4 trends from the 2021 Swanepoel Trends Report
Opinion
This week, Byron Lazine and Nicole White discuss a handful of trends from this year's edition of the Swanepoel Trends Report, often described as one of the most comprehensive pieces of real estate literature to be published every year
by Byron Lazine Jan 8
Smart home tech: Choosing wired vs. wireless security cameras
Although battery-powered cameras have their perks, the delay in recording can be a deal-breaker. Here are a few reasons wired security cameras are a better option
by Brandon Doyle Jan 8
6 tips for serving the next generation of luxury homebuyers
A millennial real estate agent shares what she has learned about working with young affluent buyers while climbing the professional ranks and serving her peers
by Dana Bull Jan 8
Knock makes Jacksonville its 15th Home Swap market
Jacksonville, Florida, marks Knock's 15th Home Swap market on its quest for 21 before the end of the year. Home Swap allows homesellers to make non-contingent offers on potential new homes
by Craig C. Rowe Jan 7
Take control of your market! 3 strategies for generating more listings in 2021
As you gear up for a successful 2021, consider rallying your team around listings to take control of your market this year
Stagnant productivity? 6 tips for recharging your brokerage's batteries
Falling into a routine can often result in an unmotivated, stagnant workplace — which is why it's important to break those patterns. As a broker, here's how you can create a progressive and productive environment
by Faisal Susiwala Jan 7
Do you need a virtual assistant? 5 things to consider
Opinion
If you’re ready to grow your administrative team and are considering virtual assistants, here are some things you should know
Pulse: What are you looking forward to in 2021?
There's so much optimism around this new year and the good things it'll (hopefully) bring. That's why, this week, we're asking you to share the things you're most excited for in 2021
by Inman Jan 6
How agents can help clients avoid foreclosure
Though for some the current landscape might feel reminiscent of the 2008 housing crisis, there's a lot that's different today. Here's how you can best serve your clients during this time
What the heck is Clubhouse? Here's the haps on this invite-only app
The iPhone-based app's invite-only and celebrity-endorsed status gives it an air of mystique, which is why people are begging for a way in. Here's what you need to know before giving it a whirl
by Jay Thompson Jan 6
Beverly Hills agent Neyshia Go shares her journey to the top
Sotheby's International Realty's latest star agent shares how she climbed her way to the top of Los Angeles' luxury market and her plans for 2021.
by Marian McPherson Jan 6
In a red-hot seller's market, is staging even worth it?
Opinion
The next time you encounter sellers who don't know if they should stage their property, sell it vacant or furnished, or do additional work, here's what to do
by Bernice Ross Jan 6
10 factors buyers need to weigh before moving to the suburbs
The pandemic has accelerated the move from cities to suburbs — and it's easy to see why. Living in the suburbs has its perks, but there are downsides, too. Here are a few pros and cons your clients need to know about
by Jenna Weinerman Jan 5
Pulse: Readers share their biggest challenges of 2020
Before we leave 2020 completely behind, this week, our readers share the toughest obstacles they had to overcome. From adapting to new tech to keeping agents engaged, here are all the challenges you listed
by Inman Jan 5
Stalling on your 2021 business plan? 3 crucial components to think about
It's never too late to start, tweak or revisit your business plan. In fact, the beginning of a new year is a good time to think about your goals for 2021. When writing them down, consider these tips
by James Harris AND David Parnes Jan 5
5 ways agents can take advantage of the off-season
Most agents dread the off-season, but savvy agents see it as an opportunity. Use the winter months to make a plan, build relationships and research trends that will ultimately make you useful to your clients in the long run
by Ben Mizes Jan 5
The biggest leadership lesson I learned in 2020: Let go
It has been a year of the unexpected, and the best way one leader has learned to deal with it all? By letting go
3 ways team leaders can help agents stay connected this winter
Work from home is here to say for the foreseeable future, and as a team leader, it’s up to you to remove any communication barriers and encourage your team to find the momentum to move forward. Here are a few tips
by Mauricio Umansky Jan 4
2021 kitchen trends: What's hot and what's not
Have granite countertops finally met their end? Will all-white kitchens make a comeback? Find out which kitchen trends are in (or out) in 2021
by Marian McPherson Jan 4
What real estate agents should know about closets
Armoires, walk-ins, built-ins and storage systems — there are a myriad of ways we store our belongings. Here’s what sets them apart and how their design and purpose have evolved over the years
by Gerard Splendore Jan 4
10 video influencers to keep on your radar in 2021
Here, we’re giving a nod to some of the industry’s best video creatives — those who know how to use the medium to make an impact and steer online conversation, all while staying true to their unique brands, styles and niches
by Megan Eskey Jan 3
Lesson Learned: 15 pros share their top 2020 insights
Take a look back at all of the agents and brokers we featured this year, and revisit their best advice as you look ahead to 2021
The Real Word: What to expect in 2021
Opinion
This week, Byron Lazine and Nicole White discuss economists' 2021 predictions, the sale of Michael Jackson’s Neverland Ranch and the Swanepoel Trends Report
by Byron Lazine Dec 31
4 simple (but powerful) things 2020 reminded us to be grateful for
Opinion
In looking at 2020’s setbacks and tragedies, it can be difficult to see the silver linings. But expressing gratitude, even in a tough year, is possible — if not necessary. Here are a few things agents can be thankful for
by Anthony West Dec 31
What NAR can do better to support fair housing in 2021
Opinion
More education for members and changes to the code of ethics is certainly a great start, but there's more that can be done. Here, one broker weighs in on what NAR can do to prevent future discrimination and promote fair housing
by Teresa Boardman Dec 31
4 sales scripts every agent needs in 2021
As a team leader, introducing a handful of invaluable scripts to your agents goes a long way in helping them ramp up business in the new year. Here are a few worth knowing and practicing
by Kathleen Black Dec 30
Pulse: What were your biggest challenges in 2020?
To say that 2020 was tumultuous is an understatement. So, before jumping into the new year, we’re asking our readers to share the major obstacles they worked to get past and rise above
by Inman Dec 30
It’s been an insane year — but we can still be thankful
Opinion
This trying year is almost over, and 2021 is around the corner. As tragic and horrific as the year has been, some good can come out of it. Let’s take a look back at 2020 and how we can still give thanks
by Jay Thompson Dec 30
Are you a top performer? 13 questions to ask yourself
What’s the difference between a top performer and everyone else? Even more importantly, how can you know where you stand? Here are a few questions that’ll help you figure out how you’re doing — and what you need to improve in 2021
by Bernice Ross Dec 30
Rookie mistakes: 10 things newbie agents often fail at
Everyone makes the occasional mistake, but rookies often make more than their fair share. Here are the biggest failures to watch out for and avoid
by Carl Medford Dec 30
Pulse: Readers share their New Year’s resolutions for 2021
2021 is all about starting a new chapter. So, this week, our readers share what they hope to achieve in the new year. From big, ambitious goals to the little things, here’s everything they had to say
by Inman Dec 29
So you want to be a high achiever? Adopt these 5 key habits
Being a top-notch agent is more than just about helping people buy and sell homes. It’s about honing the right mix of professional skills — and developing a mindset primed for success. Here’s how you can put in the work
by Faisal Susiwala Dec 29
5 nifty apps and software to help you achieve more in 2021
As an agent, you spend a lot of your time out in the field — which is why you need to have the right set of tech tools in your arsenal at all times. Here are a few invaluable apps that will make your work life easier and more efficient
by Santiago Arana Dec 29
Be prepared! 11 reasons agents might leave your brokerage in 2021
Every year, new agents join the office, and others leave. Your job as broker or manager is to look for red flags and identify which issues, life events or frustrations can affect your agents and staff members right now. Here are a few to watch out for
by Erica Ramus Dec 29
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
9 new real estate technology products that lit up 2020
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
by Craig C. Rowe Dec 28
How to blog your way through more website traffic
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
by Eric Eltzholtz Dec 28
Lesson Learned: The miracle is on the way
Find out how Atlanta-area real estate agent Lanissa Sudler learned the value of hanging in there and never taking no for an answer
10 superior agent bios — and how to reverse engineer yours
Struggling with writer’s block? Take a look at these stellar agent bios, and use their best features to guide your writing process
How to decide if you’re ready to open your own brokerage
The brokerage business is very different from operating a team. At the end of the day, it takes more than just a license to start and run a successful brokerage. Before you jump in, here’s what you need to prepare for
The 10 most-read contributed stories of 2020
Crisis communication, adjusting to our new normal and navigating a hot market were top-of-mind for readers this year
by Inman Dec 25
The Real Word: Did Brad Inman's 2020 predictions come true?
Opinion
This week, Byron Lazine and Nicole White discuss Brad Inman's predictions from last year, how home design could change and top social media trends for 2021
by Byron Lazine Dec 24
Trying out real estate part time in 2021? Here’s what you should know
In these uncertain times, dipping your toe in the water with a part-time real estate gig may be the way to go before committing to a job that doesn't offer a regular paycheck
by Lillian Dickerson Dec 24
Solopreneur vs. entrepreneur: Which path is right for you?
Whether you’ve decided to build a solo business or are determined to hire and scale, both require a lot of sweat equity, focus and consistency. Here’s how to tell which direction is right for you
by Adam Hergenrother Dec 24
3 simple ways to show gratitude this year 
Appreciation for a job well done goes a long way in cultivating a positive culture and organization
by Mauricio Umansky Dec 24
How to use your CRM to drum up new business in 2021
Having a well-organized and updated CRM can go a long way in helping you strengthen old connections and prevent the new ones from falling through the cracks. Here’s how to keep yours in tiptop shape
by Kathleen Black Dec 24
Stop it! 7 things not to say when defending your commission
Being asked to cut your commission is no fun. There are good ways to handle it, and there are bad ways. Here are the ways agents typically defend themselves — and the arguments that are best left unsaid
by Jay Thompson Dec 23
A simple way to recharge your team in 2021
To up your agents’ productivity, you have to give them the tools they need to achieve their goals — and that starts by understanding what those goals actually are. Here’s how you can gain valuable insight into their objectives and help them succeed
by Ryan Rodenbeck Dec 23
Pulse: What are your New Year's resolutions for 2021?
It’s that time of year! If you’re jotting down your resolutions for the new year, we want to hear what goals and dreams are on your checklists and vision boards
by Inman Dec 23
5 ways to decorate for the holidays — with luxury in mind
If your sellers are showing their homes during the holidays, there are a few decorating pointers they need to keep in mind. Here’s how agents can help clients decorate tastefully — while still showcasing the luxury listing’s best features
by Bonnie Heatzig Dec 23
9 stupid mistakes agents make — and how to avoid them
Don't barge in! (And other sage lessons agents should know)
by Bernice Ross Dec 23
Pulse: Readers share the biggest real estate news of 2020
The coronavirus outbreak dominated headlines this year, but what industry-related events and changes made the news? Here are the top real estate stories from 2020, according to our readers
by Inman Dec 22
Dear Marketing Mastermind: What tech is must-have for 2021?
Find out which tech tools are paying big dividends for real estate pros with help from Jeff Lobb of SparkTank Media and Kenny Truong of eXp Realty
7 ways to help buyers score a deal on new construction
While sheer supply and demand is making it tough to negotiate much beyond what a builder is offering, understanding how to navigate the process may help buyers time their purchase appropriately and save some money wherever they can
by Cara Ameer Dec 22
Agent/broker perspective: How should agents handle inexperienced deal partners?
An agent is tired of working with other inexperienced agents who lack basic professionalism. What should her broker say?
by Anthony Askowitz Dec 22
How multifamily complexes can win the amenity arms race
We know that technology and automation are necessary to attract tenants to multifamily complexes. But what developers aren't doing is using this interconnectivity to enhance the feeling of community
by Michael Crow Dec 22
How to grow your inner entrepreneur in 2021
If you want to up your business' success and make a splash next year, you have to tap into your inner entrepreneur. Here are a few ways to get into the right mindset
by Mark Choey Dec 21
Inman Handbook on getting the most out of HomeLight
This ever-evolving platform works for those who understand and know how to work it. Learn more about the many ways it can help you gain more potential clients and grow your business
The 6 types of bathrooms all real estate agents should know
To be sure that everyone is using the same terms and speaking the same language, let’s dig a little deeper into what qualifies these six types of bathrooms
by Gerard Splendore Dec 21
Top 9 social media trends to watch in 2021
Opinion
Squeeze the most out of your content, and maximize your social media presence with these tips
by Katie Lance Dec 20
6 surefire tips for stepping up your marketing in 2021 
Doing business during the pandemic has been challenging, to say the least
by Stacey Ross Cohen Dec 19
Here's the real estate tech worth knowing in 2021
Opinion
In 'Best Use of New Tech Brainstorm: An Inman Workshop' at Connect Now, moderators Jeff Lobb and Kenny Truong led a discussion that balanced the best of today's tech tools with some unique, off-market creative solutions
by Craig C. Rowe Dec 18
4 growth strategies from a financial adviser's playbook
One way financial advisers grow their business is by expanding their wallet share of clients' existing assets. Drawing ideas from a financial adviser's playbook, here are a few tactics agents can use
by David Friedman AND Kofi Nartey Dec 18
How homeowners can get more from their solar investment
With careful analysis and smart decisions, solar homeowners have the potential to reduce their reliance on nonrenewable energy sources. Here are a few factors to consider
by Brandon Doyle Dec 18
The Real Word: How to stretch your lead gen budget
Opinion
This week, Byron Lazine and Nicole White discuss lead generation budget, HousingWire’s media move and Netflix’s contribution to end systemic racism
by Byron Lazine Dec 18
Dreaming of your brokerage being on the big screen? Try ITESMEDIA
Opinion
From wide screens to retail brokerage storefronts, interactive video screens and kiosk display technology offer brokerages and agents a cool, compelling way to differentiate
by Craig C. Rowe Dec 18
Future-proof your business in 2021
During an Inman Connect Now session Thursday, panelists offered six strategies to help make sure your business thrives no matter what 2021 throws your way
Brad Inman's 9 pieces of advice for 2021 and beyond
Inman founder Brad Inman kicked off December's Connect Now conference with some sage advice about how agents can continue to thrive through uncertain times
by Marian McPherson Dec 17
How to network as a new agent during a pandemic 
After-work drinks and coffee dates with colleagues may not be an option during COVID, but here are 3 creative ways to network in our socially distant world
by David Parnes AND James Harris Dec 17
Looking forward to 2021? 3 opportunities teams have
Though no one knows what 2021 will bring, it's important to create something to look forward to. By aligning your team with opportunities and visualizing where you're going in the future, you'll be able to move forward with confidence
by Kathleen Black Dec 17
Real (Estate) Talk: New challenge for a new year
As we leave behind a turbulent 2020, agents have an opportunity to continue to show courage at an individual level. Here's how to join the new year's challenge to be defenders of justice, equity, diversity and inclusion
by Lee Davenport Dec 17
The lessons this broker learned and is taking into the new year
Opinion
A lot of changes took place in 2020, and many of us will likely reflect on them for years to come. Here are one broker's observations — the things she'll leave behind and the lessons she'll take with her into the new year
by Teresa Boardman Dec 17
The biggest challenges teams face in 2021
Opinion
Find out how challenges will show up, what unique problems 2021 might bring and how to navigate through it all with your team
by Adam Hergenrother Dec 17
The best 2020 holiday gifts for every kind of agent
This year, step away from clichés with a personalized hometown puzzle, a sanitizing phone charger or online design class, all befitting the theme for the mess of a year that was 2020
Pulse: What was the biggest real estate news of 2020?
This week, we're starting a conversation on the most significant headlines we've seen in our industry this year. Of all the events that took place in 2020, what got you thinking?
by Inman Dec 16
Want to be an agent? 5 truths you should know first
Opinion
If you are an aspiring agent, or know someone who wants to join the ranks, here is a little food for thought on the highs, lows and everything in between
by Jay Thompson Dec 16
5 challenges indies will meet head-on in 2021
The real estate landscape has shifted over the years. Today, independent brokerages need to have a clear view of those changes and use their strengths to pivot and meet them. Here's how they can thrive in 2021
by Andrew Bearden Dec 16
3 top-notch marketing courses to elevate your digital game
With these 3 courses available online and on demand, you can take your digital marketing game to the next level in 2021 — without giving up valuable time and resources
by Victoria Kennedy Dec 15
Pulse: Readers share the accomplishments they're proud of this year
It's been quite a chaotic year, and now that we're approaching the end of it, it's time to look back and acknowledge the major wins you accomplished
by Inman Dec 15
Sick of video calls? 3 strategies for fighting Zoom fatigue
Don’t let computer screen exhaustion ruin your productivity! Here are a few tips to help combat Zoom fatigue as we continue to navigate day-to-day business virtually
by Santiago Arana Dec 15
7 tips for making your lead generation dollars go further in 2021
Here’s how to figure out where to spend the bulk of your time, energy and money to get the best ROI
by Bernice Ross Dec 15
The Inman Handbook on digital advertising with Adwerx
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
by Craig C. Rowe Dec 14
Defend your commission! 3 steps for showing sellers you’re worth it
Opinion
Here's how to differentiate and showcase your value from the get-go at the listing appointment
by Carl Medford Dec 14
The no-brainer investment all agents should make in 2021
Agents are the conductors of real estate. They must keep everyone involved informed and protected. However, to function as valuable problem-solvers, agents need to invest in themselves with continual learning. Here are the benefits of doing that
by Moira Taylor AND Raynae Taylor Dec 13
How to connect on a real level in a virtual world
Despite the absence of face-to-face meetings, the pandemic opened many virtual doors for relationship-building. Here's how experiential marketing, forced intentionality and tech have changed the way agents form bonds and engage with clients
by Sam Trimble Dec 13
7 lessons from 2020 that changed how we do business
Opinion
It has been one of the most unexpected and unpredictable years in modern history. What has the real estate industry learned from the events of 2020?
by Stacey Ross Cohen Dec 12
The Real Word: Looking at one economist's 2021 forecast
Opinion
This week, Byron Lazine and Nicole White discuss the 2021 forecast from a chief economist, how to deal with overpriced listings and what to look for when outsourcing marketing
by Byron Lazine Dec 11
Smart home tech: A look at Shelly's Wi-Fi-based products
Homebuyers are increasingly interested in purchasing homes with smart features or retrofitting their homes. The ability to recommend the right products and the right installer is a critical added value for your clients
by Brandon Doyle Dec 11
Be present! 3 tips for building trust through empathy
Opinion
One of the greatest gifts you can give another human is your time and attention
by Adam Hergenrother Dec 10
Take control! 5 ways to generate your own leads
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
by Faisal Susiwala Dec 10
How new agents see the real estate industry in 2020
Real estate is an attractive career path for people of all ages and backgrounds, but what do newbies in the industry think of it as a whole? What surprises did they stumble across this year?
by Kris Lindahl Dec 10
Having trouble business planning for 2021? Here's how to get started
If you aren't thinking about your 2021 goals and plans yet, now's the time to get started. When crafting the new year's business plan, start with what you know, and tackle these important sections
by Kathleen Black Dec 10
Craft an irresistible offer! 8 tips for helping your buyers win
Just like a job interview, you never get a second chance to make a first impression, and submitting an offer in today's market is very similar
by Cara Ameer Dec 9
3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
7 prospecting lessons agents can learn from fishing
Opinion
In many ways, prospecting is a lot like fishing, and there's so much agents can glean from the sport. Here's a little insight into what it takes to catch fish — and clients
by Jay Thompson Dec 9
Pulse: What's one accomplishment you're proud of this year?
This week, we want to hear about your triumphs in 2020. What's a major win that you can't wait to share? How did you achieve it?
by Inman Dec 9
10 strategies for being more profitable in 2021
Want to be more profitable in this upcoming year? Here's how to work smarter, reduce expenses and find ways to make the best possible use of your time
by Bernice Ross Dec 9
Here's why housing needs to be more pet-inclusive now
Given the positive effects pets have on stress levels, now's the time for all multifamily communities to adapt their policies and allow for a better living experience — for both pet owners and their furry friends
by Michael Zaransky Dec 8
Pulse: 20 ways to spread holiday spirit to your community
The holiday season is in full swing, so now's the time to stay engaged and top-of-mind with your community. Here's a list of ways you can do so while bringing some much-needed cheer to your sphere
by Inman Dec 8
Looking for marketing help? 3 questions to ask before you make a hire
Opinion
Your marketing is the storefront for your entire brand, so don’t cut corners, and don’t expect to go on autopilot
by Rachael Hite Dec 8
Bad smells kill sales! Don't let buyers sniff out these 8 offensive odors
With only one chance to make a good impression on buyers, obnoxious odors must be identified and dealt with before opening the doors to visitors. Here are a few to consider
by Carl Medford Dec 7
6 kitchen layouts every agent should know 
An agent who's able to visualize the potential of a kitchen can help buyers in improving and upgrading existing spaces. To do that, you have to know these basic kitchen layouts
by Gerard Splendore Dec 7
Inman Handbook on unlocking the power of Homesnap
Find out how Homesnap's functionality is designed to benefit agents and their clients, and get the scoop on the company's many updates this year
What to expect when shifting to a buyer's market
Opinion
Nobody really knows what will happen next year — or the year after. Shifts are normal for markets, so agents should think through possible changes and plan for them. Here are a few things to consider
by Andrew Fortune Dec 6
5 ways to deck the halls — while keeping the home market-ready
Although sellers may not be able to deck the halls the way they have before, they can still add plenty of holiday cheer. The key? Keeping it tidy enough for buyers to see the home's best features
by Antoinette Fargo Dec 5
The Real Word: Did this listing video go too far?
Opinion
This week, Byron Lazine and Nicole White discuss the listing video that elicited shocked responses from viewers and agents, things the real estate industry should be grateful for and CoStar’s acquisition
by Byron Lazine Dec 4
5 strategies for getting more clients without meeting face to face
Just because you're practicing social distancing doesn't mean your team should give up on engaging with prospects and clients. Here's how to build quality connections online
by Brandon Doyle Dec 4
5 things to factor into your team's 2021 business plan
Now that we're nearing the end of the year, it's time to tweak, edit and rewrite your business plan to ensure your team hits the ground running in 2021. Here are a few things to think about
by Kathleen Black Dec 3
Does NAR's fair housing simulation work?
Opinion
NAR's mythical town of Fairhaven is meant to shed a realistic light on discrimination in the industry. But how does it stack up against standard fair housing classes? Here's one broker's experience
by Teresa Boardman Dec 3
3 tips for wrapping up 2020 on a positive note with your team
As we enter into a new year, it's important to review your team's strengths and weaknesses, and adapt accordingly. Here's how to prepare your agents to close out 2020 with energy and positivity
by James Harris AND David Parnes Dec 3
Overpriced listing? How to persuade clients to drop that number
If your overpriced listing needs needs a reduction, now’s the time to talk to your sellers. Here are a few strategies and scripts to expand your price negotiation skills
by Bernice Ross Dec 2
Pulse: How are you spreading holiday spirit to your community?
With the holidays just around the corner, we want to hear from you about the many different ways you're bringing some much-needed cheer to your community — while staying top-of-mind
by Inman Dec 2
Expanding your leadership team? 3 tips for finding the right person
Before hiring talent, consider a few things. Defining the process, evaluating a candidate thoroughly and making the best chemistry match will ensure a perfect fit and elevate your brokerage's performance
by Kevin Woody Dec 2
Stop the toxicity! 9 tips for avoiding bad behavior online
Opinion
When it comes to the few out there who are always angry, bitter and divisive — flush the toilet, and block them. No one has time or energy for toxic people
by Jay Thompson Dec 2
Home energy evaluator WattBuy raises $3.25M in series A
A web app for helping homeowners predict and understand energy usage raises more money as climate change's role in real estate continues to grow
by Craig C. Rowe Dec 2
7 ways to connect with first-time millennial and Gen Z buyers
To appeal to millennial and Gen Z buyers, you should familiarize yourself with their comfort zones, priorities and the challenges they face now. Here's what you need to know
by Ben Mizes Dec 1
Stuck with moving boxes? 10 ways to reduce, reuse and recycle
If you're a new agent, at some point, your clients will likely ask you about the best way to dispose of their moving boxes. Here are a few ways you can help them avoid sending cardboard to a landfill
by Bill Gassett Dec 1
Pulse: The state of the indie broker going into 2021
This week, our readers respond with their thoughts on the fate of independent brokerages. Are these businesses primed for success going into the new year?
by Inman Dec 1
How to make staging possible — regardless of budget
Although most agree that staging works, hiring a professional stager is not always an option. Here are 6 levels of staging that'll make it possible in every level of home
by Carl Medford Dec 1
How to handle buyer's agent commissions when a seller won't pay
Though still relatively rare today, some agents foresee a future in which buyers are more directly responsible for their agents' commissions. That could pose a challenge for buyers — though some agents have already figured out solutions
by Jim Dalrymple II Nov 30
6 ways to add a personal touch to daily client communications
We're all doing business from behind our screens this year, but that doesn't mean we should give up the relationship element of a real estate transaction. Here's how to add a human touch to your communication
by Angelica Olmsted Nov 30
13 things buyers need to consider before relocating
Before moving on to another destination, here are a few things buyers should consider as they wade through their options
by Cara Ameer Nov 30
Perfect the handwritten note! 5 examples you’ll want to steal
Correspondence is an art, not a science, but these tips will help make your client thank-you notes (and videos) easier to create
Want to hit the ground running in 2021? Follow these 8 steps
To make the most of their time, agents need to hit the restart button now — before jumping into the new year. Cross out these actionable items, and you'll kick off 2021 right
by Mayleene DeFreece Nov 28
How smart tech can help reimagine homeowners' home offices
Home office as becoming a must-have in today's environment. So, this week, John Clancy digs into the trend, discussing the upgrades and new technology homeowners should invest in for a more seamless at-home working experience
by Brandon Doyle Nov 27
The Real Word: Verify your sources always
Opinion
This week, Byron Lazine and Nicole White discuss why agents need to verify their sources, how to update a home and holiday emails
by Byron Lazine Nov 27
Why I'm grateful for the lessons and hardship of 2020
Opinion
Even in the midst of adversity, we still have so much for which to be thankful
by Troy Palmquist Nov 26
There’s no 'I' in team — and that’s the problem! Here's a better way to get business
Opinion
Here's an alternative system for an individual real estate agent to practice multilevel partnering, a win-win for both agents
by Faisal Susiwala Nov 25
When is the right time to graduate from team to solo agent?
Opinion
What worked for you at the beginning of your career might not be what's best for you as your career evolves
by Ryan Rodenbeck Nov 25
3 ways video marketing has pivoted this year (and how to work it!)
Our businesses might look different now — and the marketing aspect of it is no exception. Here are 3 key factors that can help agents adapt to this changed digital format
by Kathleen Black Nov 25
Pulse: What is the state of the indie broker going into 2021?
This week, we want to hear your thoughts on the fate of indie brokerages. Are they thriving and outdoing their competition? Or are they just barely hanging on?
by Inman Nov 25
How buyer love letters can land agents in ethics trouble
Missives that disclose race, color, religion, sex, handicap, familial status, national origin, sexual orientation or gender identity are risky for buyer's agents and listing agents
by Andrea V. Brambila Nov 24
Real (Estate) Talk: Neither fair nor a haven, NAR’s Fairhaven is what we need
Opinion
The National Association of Realtors launched a free interactive training platform called Fairhaven. Here’s my take on this virtual experience
by Lee Davenport Nov 24
7 tips for better tech adoption within your indie brokerage
Communicate frequently during the ramp-up and training periods, and allow your agents to take ownership of the technology
by Craig C. Rowe Nov 24
Agent/broker perspective: Should agents start aligning with Biden's housing plans?
Opinion
With the election drawing to a close, an agent feels ready to shift her business and align more with the president-elect's housing policies. What should her broker say?
by Anthony Askowitz Nov 24
The best 2020 Black Friday deals for every type of agent
Retailers will be slashing prices on everything from home security systems and Apple products to luxury personalized stationery
How to leverage partnerships for a better client experience
Opinion
Here are a few ways to make a significant impact on your client relationships
by Kendall E. Bonner Nov 24
Pulse: How our readers cultivate a magnetic indie culture
This week, our readers chime in with their thoughts on what makes for a winning company culture — and how to go about cultivating an environment that encourages productivity and fosters happiness
by Inman Nov 23
12 festive ways to stay in front of your clients this holiday season
Opinion
With the holidays right around the corner, now's a good time to reach out to your sphere. From sending out customized cards to sponsoring live holiday music, here's a list of activities you can do to bring a little cheer to your clients and community
by Bernice Ross Nov 23
Avoid foundation problems! 5 ways to help buyers dodge water damage
Agents, beware — the increase in moisture during the winter season can produce significant foundation issues over time. Here are a few key tips for helping buyers purchase a home during the cold-weather months
by Carl Medford Nov 23
Sick of your Zoom background? 6 ways to jazz it up
If your Zoom wall looks the same as it did at the start of the pandemic, it's time for an upgrade
by Antoinette Fargo Nov 23
5 must-have traits all successful agents share
Opinion
Tools that serve agents well on the path to the final solution are integrity, honesty, transparency and the ability to communicate
by Gerard Splendore Nov 23
Let go of conventional sales wisdom! 9 principles to live by
Making 50 cold calls a day, knocking on doors and cutting your commission are just a few of the most common pieces of advice real estate agents get. But does conventional wisdom work?
by Faisal Susiwala Nov 23
5 questions to jumpstart your strategic planning for 2021
Take time to look at the big picture of your business to be better prepared for next year
by Erica Ramus Nov 23
Evaluating multiple offers? 15 questions sellers should ask
Here’s how to present information in a clean, organized way that makes sense to sellers
by Lindsey Hood Nov 22
5 steps for creating an effective social media policy for 2021
By keeping the framework current, you’ll ensure that your social media efforts have an informative and engaging foundation from which to grow
by Katie Lance Nov 21
The DOJ-NAR lawsuit is good for us all
Opinion
These changes don't spell the end of anything. They provide consumers with information. Transparency, protecting your clients' interests and codifying best practices are all good things
by Jay Thompson Nov 20
How smart home tech can offer discounts to home insurance
This week, find out how smart home systems can help homeowners save money on their insurance and the most common claims insurance brokers see — plus some proactive tips to take
by Brandon Doyle Nov 20
The Real Word: How will a vaccine affect the housing market?
Opinion
This week, Byron Lazine and Nicole White discuss how a vaccine might impact the housing market and NAR’s new ethics changes
by Byron Lazine Nov 20
How one broker is approaching Thanksgiving this year
Opinion
With COVID-19 cases soaring, Teresa Boardman can't help but think of what's to come. Here's how the holiday season is going to be different this year
by Teresa Boardman Nov 19
Real (Estate) Talk: Is RPAC doing right by Realtors?
Opinion
The Realtors Political Action Committee says its purpose to help elect candidates who support the interests of Realtors is clear. But does that truly extend to those in protected classes? Here's what one Georgia-based broker thinks
by Lee Davenport Nov 19
3 strategies for scooping up more market share
As a successful agent, naturally, there will a come a time when you'll want to expand into a new area. Here's how one agency approached the endeavor and what the process looked like
by David Parnes AND James Harris Nov 19
3 seller objections, excuses and concerns to overcome this fall
Sometimes, interactions with sellers go smoothly, but that's not always the case — especially now. As an agent, you should anticipate these common seller concerns and respond to them appropriately
by Kathleen Black Nov 19
How the right role model can help lead you to success
The trick to choosing a good role model is to really identify what you want and the lifestyle you want to lead and find the people who are doing just that
by Adam Hergenrother Nov 19
John Legend to Realtors: 'Hold yourselves accountable' on housing discrimination
Speaking at NAR's annual conference, the musician and civil rights champion said there are 'more pressing' fair housing issues than the term 'master bedroom'
by Andrea V. Brambila Nov 18
7 ways indie brokers can cultivate a powerful support system
As an indie broker, you might be juggling a variety of roles and responsibilities — which is not only tedious, but also very lonely. This is why it helps to have a strong support system. Here's how to build it
by Bernice Ross Nov 18
Dear Marketing Mastermind: What should my 2021 marketing plan include?
Looking for ways to improve your content marketing strategy? Learn how from this virtual workshop featuring Valerie Garcia and Peter Lorimer
Pulse: How do you cultivate a magnetic indie culture?
This week, we're asking you to share your take on what makes for a positive company culture. How do you build an environment that fosters engagement, productivity and, above all, happiness?
by Inman Nov 18
Don't chase your next transaction — run your business with intention
The business of real estate is fast-paced and in the moment. As an agent, you're always chasing the next transaction. But here's how operating with intention can positively impact both work and life
by Marion Weiler Nov 18
‘Are the schools good?’ Why agents’ answers need to change
Opinion
Talking about schools can lead to steering — both intentional and unintentional. You must provide the same information on schools to every client, and NAR agrees
by Jay Thompson Nov 18
NAR's golden opportunity: Code of ethics changes aren't the final word
Opinion
To change both the reality on the ground and the optics for the public, NAR must take significant steps to eliminate practices shown to damage the public. The proposed changes to the code of ethics is not the final solution
by Chris Drayer Nov 17
From SoulCycle to the office: 10 brand-building lessons
When it comes to drive, resilience and brand power, there's a lot agents can learn from the fitness world. Here, two SoulCycle master instructors share their top tips for tapping into the athlete mindset
by Tamara Bakir Nov 17
Why the NAR Expo won't ever be the same
Aside from the challenges posed by COVID-19, the NAR Expo still faces a handful of other issues that stack the deck against it. Here are a few affecting the health of the event
by Chris Drayer Nov 17
Pulse: Readers share their advice for aspiring indie brokers
Here, seasoned independent brokers share their best advice on ways to drive business success — from branding to marketing to giving back to the community
by Inman Nov 17
6 harsh truths about being an indie broker
Opinion
Opening an indie brokerage allows you the freedom to set your own rules. These are the stories we tell ourselves, but here's the real truth
by Erica Ramus Nov 16
Make it count! Here's how to build your legacy
In a year marked by worldwide tragedy, we've been forced to reexamine what is truly important and wrestle with how we can reorient our lives to truly make a difference going forward and leave our mark on the world
by Carl Medford Nov 16
10 simple upgrades that can transform an outdated home
Opinion
As potential buyers are having to make lightning-quick decisions based on limited visits or online marketing materials alone, these fixes are no-brainers that buyers will love
by Nicole Solari Nov 15
21 things to do before ringing in 2021
Opinion
Here, we offer this year’s list in hopes of giving a bit of perspective as we head into a new year and a new chapter in our lives
by Rachael Hite Nov 14
Beyond the headlines: How will the housing market fare under Biden?
Opinion
What's the future of the housing market? 'We just don't know!' Windermere Chief Economist Matthew Gardner explains that Senate control will have more of an impact
by Matthew Gardner Nov 13
The Real Word: What's NAR's new stance on school rankings?
Opinion
This week, Byron Lazine and Nicole White discuss NAR’s stance on school rankings, mistakes new agents make and where sellers should put their TV
by Byron Lazine Nov 13
Here's how to tap into an athlete's mindset — and win today
Beating out competition, breaking limitations and making the impossible happen are things athletes train for. Here's how to tap into their mindset to make great strides in business and life
by Tamara Bakir Nov 13
Setting up a smart home? Here's what to look for
This week, Alex Lelchuk explains the mistakes many DIYers make when installing a smart home system, how to choose the right professional to set up automation and the benefits of video distribution
by Brandon Doyle Nov 13
Top 5 video trends to know in 2021
'You get a lot of street cred if you're meeting up with people and you have hundreds of videos online,' Triplemint agent Tyler Whitman said during Connect Now Thursday
3 buyer objections, excuses and concerns to overcome this fall
Dealing with buyer objections is frustrating, but experienced real estate agents should have answers for these common concerns and excuses. Here's how to be better prepared
by Kathleen Black Nov 12
5 high-ROI upgrades homebuyers will love
Before your clients spring for a home makeover, it pays to know which ones result in the highest return on investment. So, here are a few projects worth investing time and money in
by Megan Eskey Nov 12
Want to unlock your team's potential? Start with performance coaching
Now that teams have rebuilt and pivoted in this new normal, it's time to focus on boosting results and tapping into every member's unused potential. Here's how to do that with performance coaching
by Chris Pollinger Nov 12
Winter blues are coming! Fight them off with a solid routine
Choose your struggle, make small changes and get ready for big results
by Adam Hergenrother Nov 12
The 'community crisis' is here. Can you retain your team?
Opinion
In a year when everyone is searching for connection, what can you do to provide community to your agents? If you succeed in building that community, it’ll payoff tenfold when the pandemic is over
by Kris Lindahl Nov 12
Don't ignore renter leads! 6 steps for turning them into homebuyers
Helping renters become homeowners is about mindset — both yours and your clients'. Here's how to evaluate the renter leads you receive and convert them into homeowners when their lease expires
by Bernice Ross Nov 11
3 ways collaboration is a win-win for all in real estate
It’s natural to have feelings of scarcity in business and to see your competition as a threat to your success. However, if you open yourself up to collaboration, you’ll see it’s quite the opposite. Here's why
7 reasons real estate might not be for you
Opinion
Real estate isn't for everyone, but it's perfect for some. And it can be a remarkable career and life
by Jay Thompson Nov 11
Pulse: What advice would you give to aspiring indie brokers?
This week, we're asking our readers to share their best words of wisdom — the advice they'd like to pass onto aspiring and new independent brokers trying to get their business off the ground
by Inman Nov 11
Pulse: The biggest challenge indies face in 2021
This week, our readers chime in with their thoughts on the biggest obstacles and hurdles independent brokerages should be preparing for going into 2021. Here's what you had to say
by Inman Nov 10
11 common bluffs agents use with buyers, sellers and each other
This industry is always moving fast. As a result, agents have become experts at crafting responses that can buy them time, leave the door open or get them to a desired outcome. Here are a few
by Cara Ameer Nov 10
Want more passive income? Invest in your database now
Opinion
A simple shift in thinking can transform your database from a list of leads into a concrete, passive income machine that will rival a real estate investment portfolio
by Carl Medford Nov 10
3 reasons your listing isn't selling — and how to fix them
Usually, when a home isn't selling, it boils down to 3 main reasons. The good news? Once you identify what's wrong and fix it, you'll be well on your way to achieving your goals
by Santiago Arana Nov 9
The Real Word: Is this Zillow's biggest threat?
Opinion
This week, Byron Lazine and Nicole White discuss the company Zillow fears and why a viral video caused Corcoran to drop an agent
by Byron Lazine Nov 9
7 virtual staging services to increase your listing's appeal
Virtual staging is becoming increasingly in demand — and for good reason. Not only is it more cost-effective and convenient, it also dramatically enhances the property's digital aesthetic appeal. Here are a few firms that do it right
by Megan Eskey Nov 9
8 massive mistakes brand new agents often make
Opinion
With so many aspects of the career to master, it’s easy to get distracted, but avoid these errors from the beginning
by Gerard Splendore Nov 9
You’re driving me nuts! 6 client types agents should be ready for
Opinion
We come into contact with so many different personalities. Knowing how to effectively communicate with them is the first step in closing the deal
by John Giffen Nov 8
Tales from the field: Focus on the warm calls
One broker shares a powerful way agents can approach calls while showing they care and subtly establishing themselves as trusted real estate professionals
by Lee Davenport Nov 7
How to integrate traditional security with smart systems
This week, Nate Clark, founder and CEO of Konnected, shares tips on integrating existing wired home security sensors into an upgraded, smart-home ecosystem
by Brandon Doyle Nov 6
3 simple steps to a successful video walkthrough for buyers
Touring clients through a home over video is the new normal — here's how to do it right
by James Harris AND David Parnes Nov 5
How to bring new hires onto your team the right way
Opinion
You hired someone — now what? Here's how to set the stage for team members to have a fruitful career
Get your networking on! 4 tips for connecting in the age of COVID-19
Networking isn't about meeting someone on LinkedIn, having a good discussion, and promising to follow up at a later date and time. It goes far beyond that, especially today. Here are a few timely tips
by Anna Johansson Nov 5
Why Realtors should be fair housing ambassadors
Opinion
Realtors have a unique opportunity to become fair housing ambassadors who take the lead and promote fair housing in their communities and the industry at large
by Teresa Boardman Nov 5
9 vital lessons one indie broker learned on her journey
Opinion
If you're thinking about opening your own independent brokerage, here are a few things you should know
by Erica Ramus Nov 5
3 strategies to grow your business in a time of crisis
Opinion
It’s absolutely vital for agents to use this time to create and represent a powerful pivot in their businesses. Here are three strategies to help you do just that
by Kathleen Black Nov 5
5 ways to harness PR and stand out in today's market
PR is a vital component of achieving success in today’s cutthroat market. Here's how to push your business forward and reach the right clients by being strategic and working with PR pros
by Durée Ross Nov 4
Pulse: What's the biggest challenge indies face in 2021?
This week, we're asking you, our readers, about the obstacles you're expecting to run into next year as an independent broker. How are you preparing for them?
by Inman Nov 4
How to heal our communities by giving back
When creating 2021 business plans, agents should think about ways to truly help their communities while gaining daily exposure at the same time. Here are a few ideas to consider
by Bernice Ross Nov 4
Could we see a flurry of foreclosures in 2021?
Opinion
Although there is more demand for housing, there is also a higher risk of losing it, and many economic signs point to a rocky road ahead. Here's why this housing boom won't last
by Andrew Duguay Nov 3
Call your parents! How your loved ones can get you to your 2021 goals
Talking to family members, close friends and neighbors is one of the most fundamental conversations agents can have. Here's how they can help you find leads — plus a few tips
by Julie Nelson Nov 3
Pulse: How our readers are preparing for winter
This week, our readers tell us what they're doing to prepare for the winter months ahead, covering topics like virtual learning and marketing. Here's what you had to say
by Inman Nov 3
Industries are encouraging voter participation — where is real estate?
Opinion
Offering employees time off to vote is a simple way many companies have been helping people exercise their rights without feeling pressed for time. But why has the real estate industry been absent from the conversation?
by Bess Freedman Nov 2
3 ways to build confidence in buyers and keep their anxiety at bay
Today, homebuyers are understandably nervous, which is why agents should do everything they can to put buyers at ease. You can do that by showing your market knowledge and expertise — and following these tips
by Santiago Arana Nov 2
Systemic change happens within: 4 ways to do your part
With a laser focus on equity — not just in property but in people — Realtors can support a multicultural and multigenerational real estate industry. Here's how
'Dear 18-year-old me:' 5 pieces of advice I'd give to new agents
A lot has changed since Jasen Edwards first earned his real estate license — but a lot hasn't. Here are a few lessons that matter most in real estate today and into the future
by Jasen Edwards Nov 2
Thinking of going indie? 9 critical points to consider
Opinion
Here's what you must consider to protect yourself, provide the highest possible level of client care and effectively compete with larger players
by Carl Medford Nov 2
Let's dive into the Indie Broker world
Starting, running and growing an independent brokerage is an enormous feat — especially now. All month long, we'll be looking at how to navigate business through market changes, disruption and other industry shifts
by Inman Nov 1
3 superpowers indie brokerages have in 2020
Opinion
After merging with a national brokerage, I realized there were things about the boutique lifestyle that I’d never find in a national brand. Here are the major benefits of indie brokerages
by Andrew Fortune Nov 1
Looking for fall pop-by ideas? Here's what readers are doing
Pumpkin spice and all things nice, here are a few ways to connect with clients safely
by Inman Oct 30
Inman Handbook on luxury marketing
What do top luxury agents know about marketing — both themselves and their properties — that can help you move to the next professional level?
Smart home tech: The best Alexa-compatible smart devices
If you're building an Amazon-based smart home, listen up. This week's video covers smart doorbell, bulbs, thermostat, switches and everything else that pairs perfectly with Alexa
by Brandon Doyle Oct 30
The Real Word: Did a chabot just replace an agent?
Opinion
This week, Byron Lazine and Nicole White discuss a buyer who purchased a home with a robot, odd seller contingencies, and a ski-in, ski-out VRBO cabin
by Byron Lazine Oct 30
Show off your listing! 6 tips for creating engaging IGTV videos
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
by Mauricio Umansky Oct 29
Beyond the headlines: Housing continues to break records
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner discusses home sales across the U.S. and concerns over the unsustainable pace of price growth
by Matthew Gardner Oct 29
How the 'House Then The Car' is changing black homeownership
When he became president of NAREB a year ago, Donnell Williams found that Black millennials with incomes over $100K are not purchasing homes. Here's what he did to shift their perspective on homeownership
by Steve Cook Oct 29
Thinking about retiring? 5 ways to leverage your license
Opinion
So many agents are ready to give it all up, not realizing just how much their expertise, brand and knowledge matter. Here's how to turn those things into a revenue stream after retirement
by Faisal Susiwala Oct 29
Stop! Before you hire, hone your business strategy
Often, teams are created in a rush — which is why a lot of them crumble instantly. Instead of hiring help as quick fix, here's why you should take a step back and create a structure for your business
by Kathleen Black Oct 29
Not if but when: Why you should be preparing for commission compression now
Opinion
Consumer behavior, demand and expectations are going to reduce commissions — get ready
by Jay Thompson Oct 29
Pulse: How are you preparing for winter?