Zero contacts? 6 ways to get clients as a newbie
Making connections is a crucial part of being a real estate agent. But if you're new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients
by Mauricio Umansky Jul 22
Defend your commission: 5 reasons you're worth it
To handle the commission objection with utmost confidence, you have to first know your value. These five reasons that illustrate why you’re worth every penny are truly just the tip of the iceberg
by Darryl Davis Jul 22
9 financial tips for new (and not-so-new) agents 
Opinion
Here are some financial tips and techniques that can help you earn more, save more and prepare for eventual retirement
by Jay Thompson Jul 22
'You'll be on call 24/7': 14 realities your recruiting broker probably didn't tell you
Opinion
Recruiters understand that your chances of surviving your first year in the business are low, and they'll say almost anything to get you onboard. Here is a list of truths they won't prepare you for
by Carl Medford Jul 21
Forget ‘fake it till you make it’: How to truly build confidence
Opinion
Genuine confidence comes from getting uncomfortable, trying new things, and learning from your success and failures
by Adam Hergenrother Jul 21
Pulse: What's your best piece of advice for newbies in a shifting market?
Now that things are starting to show signs of slowing down, what do new agents need to know? What's the most crucial piece of advice you can offer them?
by Inman Jul 21
Agent/broker perspective: Short-term rental services — friend or foe?
Opinion
An agent wants to know if the short-term rental trend is worth her time, energy and focus — and if the risks are worth the effort. What advice should her broker give her?
by Anthony Askowitz Jul 21
How to give your clients the best advice and information
Your clients rely on you for reliable, accurate information. Here are some things to consider before you act on or pass along something you’ve heard or read
by Christy Murdock Jul 20
How to leverage technology and win bidding wars
At Connect Now on Tuesday, Mark Choey, founder and CEO of HighNote, spoke to two California-based agents about how technology is helping them close deals
by Libertina Brandt Jul 20
The 9 reasons most new real estate agents don't succeed
Richard Lombari, a broker with over 30 years of experience, reveals the list he uses when interviewing new agents to see if they are up for the challenge
by Libertina Brandt Jul 20
Billion-dollar brokers reveal their secrets to success
At Inman Connect on Tuesday, Brad Inman spoke to Jonathan Spears and duo Dolly and Jenny Lenz about the factors that led to the success of recent deals
by Libertina Brandt Jul 20
Lesson Learned: Overcome any objections with exemplary performance
Find out how Florida real estate agent Jonathan Spears surpassed $1B in career sales before the age of 30
by Christy Murdock Jul 20
3 essential summer must-dos for new luxury agents
With a sizzling-hot summer ahead, these tried-and-true strategies will help new luxury agents prepare for a successful selling season
by Santiago Arana Jul 20
Pulse: Readers share their biggest agent pet peeves
From agents incorrectly (and lazily) filling out contracts to bad communication habits, here are all the pet peeves you've flagged to us this past week
by Inman Jul 20
'Power buyers' are growing rapidly: Mike DelPrete
Many companies are responding to today's shift in consumer demand by launching their own instant-offer, cash-offer and trade-in programs
by Mike DelPrete Jul 19
What real estate agents need to know about artificial turf
Synthetic grass is a quick and easy, maintenance-free method to enhance a yard, terrace or rooftop. Agents who are well-educated about its perks can help their clients level up their curb appeal
by Gerard Splendore Jul 19
4 new agent success tips from seasoned experts
From sourcing out a mentor to nicknaming properties, 8 industry professionals reveal how new agents can hit the ground running
by Libertina Brandt Jul 19
How to create a solid daily routine that'll set you up right
Establishing a new routine is not easy, but it can make all the difference in your life. Choose your struggle, make small changes, and get ready for big results
by Adam Hergenrother Jul 19
From cold to sold: Here’s how to take your business to the next level
These principles will help you systematically grow your real estate business
by Jimmy Burgess Jul 18
What’s happening in today’s luxury real estate market?
Opinion
A luxury real estate broker shares his take on the market, what he's seeing in his neck of the woods, plus how he's pivoting his focus to get more sellers
by Latham Jenkins Jul 16
The handwritten note how-to every real estate agent needs
Here, you'll find the elements of a quality handwritten note and how to easily format them using examples — plus five common real estate scenarios and the templates you'll want to steal over and over again
by Christy Murdock Jul 16
The Real Word: What the DOJ-NAR battle means for agents
Opinion
This week, Byron Lazine and Nicole White discuss the DOJ withdrawing its settlement offer to NAR, the first state to ban homebuyer love letters, and a study that shows what the majority of real estate listings are lacking
by Byron Lazine Jul 16
Real (Estate) Talk: 7 essential steps in the anti-racist pro's journey
Opinion
Acknowledgment is a much-needed first step — but it's only the beginning. For people of color to experience a greater sense of equity, inclusion and justice in diversity work, these steps are vital
by Lee Davenport Jul 16
A simple 3-step guide to getting one new listing a month
During a webinar on July 13, Chris Jones, the co-founder of Guerilla Realty, explained how borrowing listings can transform an agent's business.
by Libertina Brandt Jul 15
It's a jungle out there: 4 tips for mentally preparing buyers
From coaching buyers on how to best present an offer to instilling trust in the process, mentally preparing buyers on what to expect is one of the most crucial jobs an agent will have throughout a client’s journey
by David Parnes AND James Harris Jul 15
The smart agent’s guide to building relationships now
Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11 million in listings — in three months
by Jimmy Burgess Jul 15
Still not making video? 4 excuses holding you back
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them
by Kris Lindahl Jul 15
When information is readily available, what's an agent's value?
In today's information era, you should stop trying to compete with Google, and instead, showcase your experiential knowledge, principles and competency. That's what will truly set you apart
by Kathleen Black Jul 15
Here's one simple thing new agents can do to avoid trouble
Opinion
Know where the line is between excellent customer service and getting into areas that are beyond the scope of a real estate agent. Here's why
by Teresa Boardman Jul 15
How to train your team to speak to its value
Training your agents to speak about the value of your real estate company will help the entire team grow faster — and that is good value for everyone
by Adam Hergenrother Jul 15
Elm Street Technologies aims for Canada with latest acquisitions
The 2020 strategic investment by Aquiline Capital Partners continues to pay off for North Carolina-based software company Elm Street as it reaches deeper into Canada
by Craig C. Rowe Jul 14
Pulse: What's your biggest agent pet peeve right now?
This week, we're inviting you to share your pet peeves — things other agents do that make you just want to pull your hair out. What are some irritating behaviors you're seeing today?
by Inman Jul 14
When things go south: 6 tips for fixing virtual meeting problems
Technology problems in virtual meetings are part of the landscape. From arriving early to troubleshoot problems to switching to audio-only mode, here are a few nifty tips that'll help you keep interruptions at bay
by Bernice Ross Jul 14
How to explain the value of a buyer's agent to clients
Opinion
Don't neglect to explain how valuable local knowledge can be, along with the importance of representation and being a fiduciary
by Jay Thompson Jul 14
Agents reveal 4 ways to drum up more inventory
Everything from newspapers to Facebook Ads can help agents score more listings in the midst of a housing shortage
by Libertina Brandt Jul 13
Privacy rules are changing marketing. Are you prepared?
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
by Chris Smith Jul 13
Pulse: Readers share stories of flopped deals (and what they learned)
Ever had a deal fall through? You're not alone. This week, readers share stories of failed transactions, what went wrong and what they learned
by Inman Jul 13
What on earth is going on with lumber prices?
Opinion
Even though lumber prices have ticked down a bit recently, they're still drastically up from where they were last year. So, what's happening?
by Andrew Syrios Jul 13
How to look like a pro: 5 marketing strategies for new agents
Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
by Christy Murdock Jul 12
Find the right broker: 4 essential traits to look for
Choosing a brokerage is about so much more than money or splits. Having a broker who embodies these crucial traits could make the difference between your success or failure
by Erica Ramus Jul 12
What real estate agents should know about engineered wood floors
Real estate agents who can discuss various options and installation methods for older homes and fixer-uppers will clearly have an advantage when working with buyers
by Gerard Splendore Jul 12
3 biggest mistakes you're making with your website content
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
by Kate Hulbert Jul 12
Lesson Learned: Always be open to learning something new
Find out how award-winning Queens NY agent Bianca Colasuonno takes a scholarly approach to the practice of real estate
by Christy Murdock Jul 12
Protect your clients: 5 real estate scams to watch out for
Purchasing a new home or renting a new space can be a beautiful yet nerve-wracking experience for your client, especially right now, and scams can only heighten that anxiety
by Jason D. Greene Jul 12
Get more done: 20 productivity rules for brand new real estate agents
Hit the ground running by following these best practices for managing your time wisely and getting more done
by Christy Murdock Jul 11
new agent marketing timeline
As a newbie with little experience, whipping up a robust marketing plan can feel like an impossible task. Here is a month-by-month breakdown to get you through your first year in real estate
by Christy Murdock Jul 10
$10M in sales from Instagram: Steal from this agent's playbook
Whether you're brand new or you've been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you'll grow your followers — and your business
by Jimmy Burgess Jul 9
Is a CMA an appraisal? Contrary to popular belief — it is
Opinion
The current widespread misuse of the word 'appraisal' may not uproot long-established mores, but everyone should raise their antenna a bit if they're attempting to suggest a CMA is not an appraisal
by Robert Sawyer Jul 9
Redfin launches program to help professionals enter real estate
The career accelerator program will help professionals in other industries prepare for a career with Redfin through in-person classes and training
by Marian McPherson Jul 8
How to select the right partners for franchising
Expanding into new markets through franchise partners is an exciting opportunity for any business — but it also takes a lot of planning. Here are a few things to consider
by Mauricio Umansky Jul 8
New to real estate? 5 key career decisions that'll set you up right
With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success
by Christy Murdock Jul 8
Vast majority of real estate listings lack good visuals: Study
Most US listings don't include a virtual tour or floor plan and don't use best practices in professional photography, according to a new study released Thursday
Price cuts, while rare in this market, often lead to greater profit: Zillow
The number of sellers who choose to cut their listing price has dropped by a third over the last year, but a Zillow report found that if the price is dropped at the right time, sellers can net $15K over ask
Executive assistant or operations manager: Is it the right fit?
Just starting out on a real estate team as an executive assistant or operations manager? Here’s what you should know
7 strategies for winning a bidding war
Remember that in a hot market like this, building a relationship with the agent can make a difference between your offer and the other 10 or so on the table. Here's how to stand out
Show your thanks: 8 simple ideas for celebrating your agents
Setting aside time to honor and celebrate your agents' successes will make them feel valued and appreciated. Here are some small gestures that can go a long way in boosting morale
Freshly licensed? 10 tips for getting the most out of your career
Money, satisfaction, enjoyment — here’s how to have a more gratifying career
by Christy Murdock Jul 7
Beware of weak agents: 5 scenarios that can cost your sellers big money
Even in today's crazy market, weak agents can still cost their sellers plenty of money and opportunity. Here are five case studies that illustrate how costly working with a bad agent can be
by Bernice Ross Jul 7
New agents, it’s not about the split
So many new agents choose a brokerage by going with the one that offers the highest split. This can not only be a huge mistake, but it can set a newbie up for failure
by Carl Medford Jul 7
Pulse: Ever have a deal fall through? Tell us what you learned
Whether you're a newbie or a seasoned pro, chances are you've experienced the pain and disappointment of a flopped deal. This week, we're asking you to share your experience. What happened, and what did you learn?
by Inman Jul 7
Why the ongoing DOJ vs. NAR battle matters
Opinion
The DOJ's most recent action seems to be a giant step backward toward any resolution. Here's what you should know
by Jay Thompson Jul 6
Pulse: Readers share what they wish they'd known as newbies
What's the most important piece of information and industry-related advice you wish you'd have been armed with early on in your career? This week, our readers weigh in
by Inman Jul 6
How to get more listings: 4 strategies for new agents
Real estate is one of the few industries where you can go full speed right out the gate. As long as you can position yourself to be top-of-mind, landing new listings will be much easier and more consistent
by Anthony West Jul 6
4 ways to stage a home that won't fail to impress 
New agents should master these simple, tried-and-true staging techniques to ensure that every listing looks and feels its best
by Santiago Arana Jul 6
6 client types every new agent should mentally prepare for
Opinion
As a new agent, you'll likely meet all sorts of different clients and personalities. Knowing how to approach each personality type will help you better communicate and navigate obstacles
by John Giffen Jul 5
10 scenarios that can get new agents ethics violations, lawsuits or worse
Here are 10 hypothetical situations to help illustrate how you can avoid some very real legal and ethical problems
Is this the right fit? Here's how to bet on the right brokerage
As a new agent, choosing a brokerage is a vital and nerve-wracking decision. To help ensure a good fit, print out these questions, and make sure to ask them during your interview
by Bernice Ross Jul 3
This is what makes real estate in the United States of America so unique
From commissions and entrepreneurism to Poland's legendary tale of the '1-hour MLS,' there are few places like the US when it comes to real estate
by Jim Dalrymple II Jul 2
Why we shouldn't take July 4 for granted ever again
Opinion
This year, as you gather for July Fourth or prepare for long-delayed vacations, take a moment to revel in the feeling of freedom we can all enjoy this summer
by Troy Palmquist Jul 2
The Real Word: Should MLSs ditch 'Coming Soon' status?
Opinion
This week, Byron Lazine and Nicole White discuss the largest MLS in Ohio ditching 'Coming Soon' status, the most affordable beach towns in the U.S. and Ray Ellen’s Instagram Reel
by Byron Lazine Jul 2
Get after it: 10 action steps every new agent should take
Whether you have a solid plan or are starting from scratch, these business-generating action items will help you hit the ground running, keep you focused and enable you to gain traction faster
by Jimmy Burgess Jul 2
Avoid canceled contracts: 3 tips for setting buyers up right
Opinion
The last thing you want is that dreaded post-contract cancellation call from your buyers. Here’s how new real estate agents can avoid it
by Carl Medford Jul 1
How to lead meetings that aren't a waste of time
Effective meeting leadership means having a purpose, sticking to your agenda, being courteous of everyone’s time and assigning clear accountability for action items
by Chris Pollinger Jul 1
What I wish I'd known before starting real estate
Opinion
Working on a commission-only basis isn’t without risk. The biggest part of the job is looking for work each day. Here are the lessons this broker wishes she'd known before jumping in
by Teresa Boardman Jul 1
How this multifamily investor keeps his team on the same page
There are two keys to effective decision-making — assembling the right team and establishing a vision for that team. Here's how one investment firm works aligns everyone with company goals
by Michael Zaransky Jul 1
5 hard truths about starting a real estate team
When you embrace the struggle and find joy in the hard stuff, not only will you outlast your competition, you will achieve the fulfillment you're after. If you're building a team, here are a few tough realities you need to face
10 terms new real estate agents better learn fast
As a newly minted real estate agent, learning certain terms quickly will ensure you’re well-armed to guide and navigate clients through the complexities of today’s market
by James Harris AND David Parnes Jul 1
Get all your new agent intel at Inman this July
Tune in for new agent insights and advice all month long on Inman
by Inman Jul 1
Pulse: What’s the one thing you wish you knew as a newbie?
This week, we're asking readers to share lessons that can set new agents on a course for a successful career. What are some things that would've been helpful to know when you were first cutting your teeth in the industry? 
by Inman Jun 30
4 signs your client relationship is in trouble
Concerned your relationship with your client is on shaky ground? Here are a few telltale signs that your customers might be taking their business to another agent (and how to fix those issues)
by Rachael Hite Jun 30
A 29-year-old agent just surpassed $1B in career sales. Here's how
Jonathan Spears began his career in real estate as an assistant at a foreclosure firm and now leads one of Northwest Florida’s most successful teams
by Libertina Brandt Jun 30
Find your buyers a home: 3 inexpensive ways to coax out listings
Getting out and finding sellers before they list can be a lot of work — but so is writing 40 offers and only having one of them go through. Here's how to find potential listings without spending large amounts of money
by Dale Archdekin Jun 29
Top 12 newbie agent behaviors that frustrate listing agents
It's a marriage made somewhere other than heaven: seasoned listing agents coupled with brand new buyer's agents. Here is a list of rookie behaviors that cause experienced listing agents' toenails to curl
by Carl Medford Jun 29
9 contract terms that win sellers over
In low-inventory, ultra-competitive markets like the one we're currently experiencing, buyers and their agents are coming up with a host of creative contract terms to help sway sellers
by Cara Ameer Jun 29
Pulse: Readers share the biggest rookie mistake agents make
From incorrectly handling contracts to betting on the wrong brokerage, this week, our readers talk about early-career mistakes real estate agents make (and what they can learn from them)
by Inman Jun 29
Why home prices aren't actually as high as they appear
Windermere Chief Economist Matthew Gardner dives deeper into the topics of inflation and home values, explaining why, contrary to popular opinion, inflation-adjusted house prices really haven’t skyrocketed
by Matthew Gardner Jun 29
IBuyers are entering the previously untouched Northeast market: Mike DelPrete
Billion-dollar disruptors are coming to the Northeast market, featuring new models like instant offers, cash offers and buy-before-you-sell programs. Are agents and brokers ready?
by Mike DelPrete Jun 28
Kris Lindahl on extending his branding savvy into new business
Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business amid a crazy, pandemic-driven market
by Christy Murdock Jun 28
What real estate agents should know about laminate countertops
Real estate agents who understand the availability of different laminates and their many use cases bring an advantage to their clients when discussing renovation options
by Gerard Splendore Jun 28
Show your pride: How to stand up for inclusion
Pride Month is a great time for all of our industry to join with us and become allies in the community, while making sure LGBTQ+ homebuyers have the same housing opportunities as everyone else
Are you poised for growth? 7 things top producers should do now
Set yourself up to thrive no matter what the market does in the future. Here are a few fundamentals to focus on today — to create new highs for your business
by Jimmy Burgess Jun 27
Helping new build buyers? 5 pre-construction tips
The top things you should prepare pre-construction buyers for early
by Jason D. Greene Jun 26
Calling all new agents: We want to help solve your problems
Share your dilemmas with us, and we'll reach out to the experts and report back
by Inman Jun 25
The Real Word: Is Blackstone deal a sign the market will stay hot?
Opinion
This week, Byron Lazine and Nicole White discuss signs the housing market will stay hot, nightmare houses and 2021 Agent Rankings from Real Trends
by Byron Lazine Jun 25
Pave their path to success! The value of mentoring young female professionals
Opinion
Extending guidance to other women is what helps build them into successful leaders. Here's why female mentorship for brokerages and teams is so important
by Marion Weiler Jun 25
'Grit, tenacity and desire': 5 mega team leaders on scaling for success
Inman recently spoke with some of the country's top mega team leaders to learn more about the secret sauce behind how their teams continue to grow. Here's how they do it
by Lillian Dickerson Jun 24
What brokerage teams need in a post-pandemic world
From investing in creative marketing tools and aligning with a brokerage with serious brand power to tapping into a global network of pros, these strategies will help teams grow their business right now
by Rainy Hake Austin Jun 24
How to coach clients through an inventory-depleted market
It's not easy navigating a market with anemic inventory levels, which is why real estate pros should do what they can to help clients throughout the process. Here are a few key things agents need to do
by Mauricio Umansky Jun 24
Who owns my data?
From Zillow’s ShowingTime acquisition to pocket listings, RESO's CEO Sam DeBord breaks down all the buzziest tech conversations and debates from Inman Connect
by Sam DeBord Jun 24
Pulse: What's the biggest rookie mistake you've seen?
To err is human — learning from those mistakes is what matters. So, what are some major ways rookie agents drop the ball during their first year or so on the job?
by Inman Jun 23
Stand out to win! How to make your buyer's offer jump off the page
With a barrage of impressive, over-asking offers flying in, how can your buyers stand out? It's no easy task, but these tips and strategies from the pros can help move your clients to the top of the list
by Bernice Ross Jun 23
Feeling introverted? 7 tips for dealing with people again
Opinion
Here are a few helpful tips for those times when you need to cross over to the extrovert side as you get back out there
by Jay Thompson Jun 23
Pulse: Readers share the MVPs on their teams
Who are the key players who help run your business like a well-oiled machine? This week, our readers weigh in
by Inman Jun 22
How to utilize tech to curb multifamily operating costs
Knowing how to deploy the latest technology has played a major role in reducing operating costs, but there are other steps savvy operators can take to reduce expenses for owners while keeping their residents happy
by Nick Mertens Jun 22
Returns, resignations, recruiting: Emerging issues teams face
Opinion
As the pandemic ends, teams are dealing with a shifting landscape that has a few surprises up its sleeve. Here are the top emerging challenges for teams
by Carl Medford Jun 22
Get buyers homes! 7 tips for sniffing out off-market properties
In today’s heated seller’s market, these tactics can help you stand out from the pack and help your buyers find their dream homes
by Luke Babich Jun 22
Putting in an offer? 4 ways to sway listing agents and sellers
It's not just about submitting the highest offer. In today's crazy market, you need to stand out to both listing agents and sellers. Here are a few ways to sway them in your buyer's favor
by Mark Choey Jun 21
'Fire yourself': KW expansion team leader on personal growth
Find out why Adam Hergenrother, a Keller Williams expansion team leader with 35 teams in 22 states, thinks getting out of your own way is the key to growth
by Christy Murdock Jun 21
Inman Handbook on team structures today
Learn about a variety of team models, and find out which one — or which combination — might be right for you
by Christy Murdock Jun 21
How to get the most out of your real estate rental investment
In this new normal, rental investments are proving to be lucrative options for investors. However, there are several important factors they should consider so they make sure they don't leave money on the table
by William Tessar Jun 21
Scaling your business? 5 pointers for successful growth
Planning to grow? Perfecting your product, staying flexible and hiring the right people are all things you need to consider when taking your company to the next level
by Mauricio Umansky Jun 20
7 daily disciplines that'll make your business boom
Start by implementing at least one of these disciplines to your routine, or add even more for greater growth
by Jimmy Burgess Jun 20
Real (Estate) Talk: What one realty firm is doing to boost Black homeownership
Opinion
This year, the federal government has taken steps to recommit to fair housing, but what can be done locally? Here's what this Wisconsin firm is doing to help would-be homebuyers overcome barriers to homeownership
by Lee Davenport Jun 18
What agents and their buyers need to know about escalation clauses
An escalation clause can help buyers gain a crucial edge in today's seller's market, but these offer addendums need to be handled with care
by Lillian Dickerson Jun 18
The Real Word: Why are there discrepancies in appraisals?
Opinion
This week, Byron Lazine and Nicole White invite Warren Sumner to discuss the appraisal process, plus Dave Ramsey vs. eXp, and a property website that was awarded a Webby honor
by Byron Lazine Jun 18
Compensation errors, wrong hires and other costly mistakes team leaders make
Having the right team can be a major boon to your business — provided you take steps to avoid these 10 mistakes that can undermine the success of your team
by Bernice Ross Jun 18
7 must-have skills all great team leaders put above everything else
By prioritizing these critical skills, traits and principles, team leaders can handle whatever comes their way with grace, poise and enough energy left over to enjoy life
by Chris Pollinger Jun 17
Does your advertising paint a true picture?
Opinion
In real estate, transparency should matter. However, there's a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction
by Teresa Boardman Jun 17
Agent/broker perspective: Is reality TV a career-builder? Agents beware
An agent wants to appear on a real estate reality show, convinced it would bolster her career. How should her broker react?
by Anthony Askowitz Jun 17
10 pandemic-forced changes that made our team nimble
From live tours to videoconferencing, building on the changes that emerged during the pandemic will ensure comfort, safety and convenience in this new normal. Here's one team's experience
by James Harris AND David Parnes Jun 17
Pulse: Who are the MVPs on your team?
This week, we're asking our readers to share who the most invaluable players on their teams are. Whether you're a full-fledged real estate team, a brokerage, or an agent with an assistant: Who's essential to keeping things on track and running smoothly — and why?
by Inman Jun 16
Pulse: Readers share their top 3 tech tools
From CRM tools to social media platforms for digital marketing, here are all the tech tools our readers rely on day in and day out
by Inman Jun 15
Buyers relocating? How to guide them in a cross-country move
In a highly competitive market such as real estate, every agent needs that competitive edge. Here's how to make helping relocating buyers yours
by Victoria Kennedy Jun 15
Chris Stuart shares the key to sustainable real estate teams
Industry veteran and newly minted Place, Inc. President Chris Stuart shares his thoughts on real estate teams, simplifying the consumer experience and creating a winning business strategy
by Marian McPherson Jun 14
Revealed: the crucial reasons some agents fail on teams
Opinion
Why do so many agents on teams still fail to succeed? 
by Carl Medford Jun 14
Why 'do what you love, outsource the rest' is bad advice
Opinion
While hiring staff to take on tasks you’re not best at is a common way of growing a team, it can be incredibly costly to hire out a task you haven't mastered yet. Here’s what you should consider before opting to 'hire it out'
by Jeff Glover Jun 14
Full disclosure: Sellers fear transparency — here's how to get past it
Sellers often approach disclosures with dread. Agents need to counsel them about the many benefits of disclosure, from building mutual trust to offering legal protection
by Jenny Usaj Jun 14
What real estate agents need to know about laminate flooring 
As a real estate agent, it counts to be well-versed on flooring options. Whether they're selling or buying a home, your clients will appreciate your know-how and expertise
by Gerard Splendore Jun 14
How to help clients 'hack' their way into investing
House hacking is a great strategy to introduce to clients who are interested in purchasing an investment property but may not afford a stand-alone rental property
by Ben Mizes Jun 14
Lesson Learned: Giving 100% every time pays off
Find out how Florida agent Dennis Bowers learned that every client is a potential game-changer with $70M in referrals (from one client) to back it up
by Christy Murdock Jun 14
7 marketing tools that'll help you strategize business growth with ease
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
by Jimmy Burgess Jun 13
The New Normal: Imagining the frictionless transaction of the future
With every sight-unseen offer, iBuyer sale, Knock Home Swap and contingency-free contract that graces a seller's inbox, one more cornerstone gets chiseled away from the foundation of the traditional sale
by Craig C. Rowe Jun 11
The New Normal: What if sellers become complacent?
Opinion
The pandemic dramatically shortened the listing and selling process, and forced buyers to become decisive about what they want. Now that sellers have gotten a taste of it, will they become unrealistically overconfident?
by Cara Ameer Jun 11
The Real Word: Can the appraisal process be color-blind?
Opinion
This week, Byron Lazine and Nicole White discuss racial discrimination in homebuying, NAR’s Profile of Home Buyers and Sellers, and using TikTok as a real estate agent
by Byron Lazine Jun 11
Offerpad is a more profitable flavor of iBuying: Mike DelPrete
Offerpad's latest financials strongly suggest that a less venture-funded, less tech-enabled, more real estate-focused, and less breakneck version of iBuying can be (almost) profitable
by Mike DelPrete Jun 10
Tackling agent retention? 4 strategies for a stronger firm
You can’t predict when your agents will decide their time with your brokerage is done, but while they’re with you, you can work to support them. Here are a few effective ways to prioritize retention
by Larry Alton Jun 10
Why agents and title agencies don’t always see eye to eye
While the title agency tends to bear its fair share of a transaction's detail-oriented work, it’s when communication and cooperation collapse that closings tend to be delayed
by Aaron Davis Jun 10
Working with investors? 5 key skills to master
Although they're lucrative to work with, investors come with their own set of challenges. And unlike working with homeowners, representing investors requires a different set of skills. Here are a few you need to master
by Andrew Syrios Jun 10
Why are $100M real estate teams merging with expansion teams?
Recently, we have seen more and more teams (large, successful and profitable teams) join forces, specifically with real estate businesses that offer a platform of services. Here's why
by Adam Hergenrother Jun 10
The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
Deciding on the face of your brand? 3 points to consider
Real estate is an industry based on facial recognition. When you ask people, 'Who sold your home?' they almost always answer with their agent’s name — not the brokerage name
by Kris Lindahl Jun 9
Pulse: What are your top 3 tech tools?
This week, we want to know about the tech tools that are indispensable to you in this new normal. What are you still using and will continue to use in the foreseeable future?
by Inman Jun 9
Looking for leads? Tap into these digital door-knocking strategies
Opinion
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those relying on more traditional digital or print marketing strategies
by Bernice Ross Jun 9
61 safety tips every real estate agent should read
Opinion
Prevention and avoidance are always better options than dealing directly with any safety-related issue. Don't be afraid, be aware
by Jay Thompson Jun 9
Staging and marketing company Guest House raises $3M
Guest House offers homesellers high-touch home staging services that include a interior designer working directly with a number of national and local home furnishing retailers
by Craig C. Rowe Jun 8
4 steps to building an effective agent recognition program
Great work can easily fly under the radar, especially in the hustle and bustle of real estate. Now more than ever, it’s crucial for brokerages to implement programs that help give credit where it’s due. Here's how
by Katy Robinson Jun 8
10 ways being on a team will boost your career and improve your life
Opinion
From more leads and in-house training to a robust support system, there are many reasons why being on a team can lead to a more successful career and improved quality of life. Here are the top 10
by Carl Medford Jun 8
Pulse: The challenges teams face in the new normal
Readers share where they are seeing the biggest struggles as we forge our way into a post-pandemic world
by Inman Jun 8
The New Normal: What if buyers no longer needed hand-holding?
Heated demand and short inventory are shaping our post-pandemic world, but thanks to increased technology and changed expectations, the end result might just be better
by Cara Ameer Jun 7
4 leadership traits you need to build a thriving real estate team
You can have the best systems in the world, but if you’re not a good leader, no one will be motivated to do their best for you or your clients
Trying to stay relevant? 3 ways for agents to build lasting value
For real estate agents, staying relevant is an active, ongoing process of understanding what clients value in life and adapting to their changing priorities
by Anthony Hitt Jun 7
Lesson Learned: Listen before you speak 
Find out how Miami luxury broker Reid Heidenry learned that sometimes, it’s what you don’t say that counts
by Christy Murdock Jun 7
Tired of paying for leads? How to switch from buying to earning
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
by Erica Ramus Jun 5
Here’s how this agent generated $108K on TikTok in 2021 (so far)
Learn from Atlanta Realtor Glennda Baker how to find new followers, build new relationships and generate new leads that will ultimately convert to more sales
by Jimmy Burgess Jun 4
New, pending, existing: What you should know about today's market
This week, Inman looked at what you should know about pending sales, new-home sales and existing-home sales. Here, Windermere Chief Economist Matthew Gardner dives into where the market stands on those metrics and more
by Matthew Gardner Jun 4
The Real Word: Is sight unseen the way to go?
Opinion
This week, Byron Lazine and Nicole White discuss buying a home sight unseen, co-housing and how to win bidding wars
by Byron Lazine Jun 4
Inman Review: Agent on Duty simplifies local home search
Opinion
Agent on Duty is an app for finding homes and agents, and has some big names to compete against. It could carve out a niche for mid-market and bilingual agents with its support for 8 languages
by Craig C. Rowe Jun 4
It’s listing season! 6 strategies to connect with more sellers 
When was the last time you called everyone on your list and asked them if they had any life changes that would require them to buy or sell? If it's been a while, take a look at these best practices for reaching out to your database
by Todd Conklin Jun 4
Why office exclusives are not a good look for the industry
Opinion
Here's why the concepts of office exclusives, designated agency and double-dipping are a big no-no to this broker
by Teresa Boardman Jun 3
What really matters when valuing a property?
Opinion
Although the terms 'intrinsic' or 'extrinsic' may be unfamiliar to most, understanding what they imply will help explain what makes real estate valuable, not just expensive — and why being able to identify these elements is essential
by Ricardo Wolf Jun 3
5 do's and don'ts of navigating 'the homebody economy'
Navigating the homebody economy is new for all of us, but success will come when you get back to the basics: Offer something people need, meet them where they are, save them time and money, and design with humans at heart
On Clubhouse? 3 vital tips for making it work for your business
Despite all its growth, Clubhouse is still a young app. If you manage to become the go-to destination for discussions about your location or relevant topic, you will likely remain on top for as long as the app is in active use
by Dave Platter Jun 3
How to help new team members close the deal in a hot market
Utilizing these tactics will ensure a seamless experience for both the agent and the clients
by David Parnes AND James Harris Jun 3
Worth a steal! 8 email marketing scripts for your repertoire
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
by Bernice Ross Jun 2
Pulse: What challenges do teams face in the new normal?
The team model has been experiencing growth in recent years, but what are team members struggling to overcome in a post-pandemic 'new normal'? What challenges do teams face now?
by Inman Jun 2
Want to rake in listings? FSBOs hold the key
With inventory starvation, agents need to explore all possibilities to gain more listings — and FSBOs are ripe for the picking. Here is a novel way to get in front of potential (and actual) FSBOs
by Jay Thompson Jun 2
Pulse: Readers share the starkest difference in their new normal
From the flexibility to work anywhere and saving valuable time to grappling with a tough seller's market, here are the biggest changes the pandemic forced, according to our readers
by Inman Jun 1
Inman Handbook on building teams in a new world
Teams have exploded in popularity. Now, as the industry crawls out of the pandemic and wrestles with an inventory shortage, they're more important than ever before
by Jim Dalrymple II Jun 1
Listing Lessons: How I got a developer $50K more
In this listing story, Anthony West shares how confidence and a strong understanding of the market’s inventory are key to your success as a real estate professional
by Anthony West Jun 1
How technology has shaped multifamily marketing
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here's how we've leveraged technology in a way that's most beneficial to potential tenants
by Michael Zaransky Jun 1
Lesson Learned: Play well with others
In this industry, collaborating with others instead of doing everything on your own pays off. Find out how Douglas Elliman's Jay Phillip Parker learned that real estate works best when it’s collaborative and cooperative
by Christy Murdock May 31
Want to invest in real estate? Here's how to get started
Investing in real estate is a great way to build wealth over time, but how can newbies get started? Rick Guerrero shares his own investing journey, what he learned along the way and what advice he'd give to new investors
by Rick Guerrero May 31
Perfect your elevator pitch to win more business — here’s how
Not only will a polished elevator pitch allow you to quickly and effectively communicate your unique value proposition, but it can also expand and elevate your business
by Rainy Hake Austin May 31
What real estate agents need to know about slab foundations
It's important for agents to have a wide range of knowledge when it comes to building basics and construction principles. Here, we break down what a slab foundation is and why it can be a smart choice
by Gerard Splendore May 31
Real (Estate) Talk: What being an anti-racist real estate pro really means
Opinion
Restorative, anti-racist education does not replicate harm and dehumanization through excessive isolation and dismissive practices. Rather, it supports transformative, authentic change so that fair housing is truly realized by all
by Lee Davenport May 31
5 reasons buying sight unseen isn't as risky as you think
Opinion
Homes.com conducted a survey of 1,500 visitors that discovered 42% of buyers are willing to buy a home sight unseen. Here's why that number shouldn't surprise you
by Craig C. Rowe May 29
7 daily habits of top producers that'll bolster your business
Here are 7 activities to help you implement a new strategy each day over the next week
by Jimmy Burgess May 28
The New Normal: What if meetings of the future actually saved time?
Opinion
Pandemic-driven tech facilitated a work-from-home lifestyle and made some aspects of real estate more efficient. Here's what realistic post-COVID meetings could be
by Jeff Lichtenstein May 28
The New Normal: What if specialization is the answer?
Post-COVID buyer needs are changing, creating new opportunities for agents who are willing to specialize. What segments stand to gain in the new normal?
by Christy Murdock May 28
The Real Word: Could buying leads put your business in danger?
Opinion
This week, Byron Lazine and Nicole White discuss why millennial homebuyers have regrets, buying leads and the first property in the nation to be paid in Dogecoin
by Byron Lazine May 28
Overlooked inventory: 6 ways to find that diamond in the rough
Inventory can be found anywhere — real estate agents just have to get creative and put a little legwork into unearthing it
by Lillian Dickerson May 27
Robert Reffkin’s MasterClass offers a crash course in real estate basics
The Compass CEO's Masterclass features 16 sessions covering the ins-and-outs of homebuying and selling, and how to start a career in real estate
by Marian McPherson May 27
How to prepare your brokerage for a safe return to the office
As agents and staff plan to return to the office, having an action plan that prioritizes safety and wellness is extremely important. Here are a few ways you can create a tailored strategy, while keeping health and wellness top-of-mind
by Mauricio Umansky May 27
So you want to write a book? 5 steps to plan it right
Whether you use it as a lead-generation tool or a way to share your vision with a broader audience, writing a book has its perks. Follow these steps, and you will be well on your way to becoming an author this year
by Holly Hudson May 27
Buyers shouldn't wait to build. Here's why
What's the best time to build, you ask? Right now. Yes, even with commodity prices up. When clients decide to build a home, there are more factors to consider than just the price of lumber
by Adam Hergenrother May 27
Rethinking your life? 5 questions to ask before switching brokerages
It seems like every day a top team or agent is making headlines by jumping to a new brokerage. But before uprooting your business, it's important to thoroughly explore what you're looking for
by Jay Thompson May 27
Pulse: What's the starkest difference in your new normal?
As a real estate agent, this past year likely reshaped certain aspects of your life and business. So, this week, we want to know: What's the biggest difference between now and before?
by Inman May 26
A national home value downturn isn't in our future. Here's why
Opinion
Windermere Chief Economist Matthew Gardner dives deeper into the timeline of events that led to the 2007 crash, comparing then and now. Here's why he speculates there's no real reason to expect a widespread, systematic decline in home prices in the foreseeable future
by Matthew Gardner May 26
How to prepare your clients for natural disasters
The best way to survive a natural disaster is to take the necessary steps now and be prepared for when the unthinkable actually does occur. Here are a few things to alert your clients about
by Bernice Ross May 26
8 things sellers need from their agents in today's market
In this current market, sellers need to have realistic expectations of what's to come. Here are a few things sellers should be prepared for
by Cara Ameer May 25
Pulse: How you're advising investors on potential 1031 changes
Should investors continue with business as usual? Is 2021 the year to exchange? This week, our readers share what advice they're giving to their investor clients who are wary of potential 1031 'like-kind' exchange changes
by Inman May 25
4 tips for dealing with buyers' fears in an overheated market
Opinion
Fear commonly immobilizes buyers from making the choices that will ultimately enhance their lives. Here’s how to coach your clients to succeed despite the potential risks
by Carl Medford May 25
10 ways your website is failing you — and how to fix them
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
by Kate Hulbert May 24
6 video insights that'll shape your marketing game plan
Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you're ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips
by Rachael Hite May 24
3 steps for reevaluating your business goals
Self-evaluation is always important. With limited hours in each day, real estate agents need to figure out how to maximize what they do best. Here are a few things to consider when updating your goals for the year
by Amy Galvin May 24
Why the EB-5 program is critical to residential real estate
It's critical that the public, the residential and commercial real estate sector, and elected officials across the country understand the EB-5 Program’s benefits, the jobs it creates and saves, and the potential it has to buttress the post-COVID economic recovery
by Aaron Grau May 24
Lesson Learned: Be prepared to go with the flow
Find out how UK native and Florida broker-owner Simon Isaacs learned to expect the unexpected
by Christy Murdock May 24
Feeling overwhelmed? 12 systems to automate your business growth

Your ability to systematize your efforts and build powerful processes directly impacts your success. To fuel your growth and ensure your real estate business fires on all cylinders, use these 12 real estate agent tips and systems.

by Jimmy Burgess May 23
Need to dust off your LinkedIn profile? 3 steps for making it pop
If you aren't on LinkedIn already or haven't updated your profile in a while, now's the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections
by Katie Lance May 22
How smart shades support energy efficiency during summer
Automated window treatments can go a long way in boosting a home’s energy efficiency, keeping homeowners comfortable during every season. With summer quickly approaching, here's what you should know about smart shades
by Brandon Doyle May 21
The Real Word: Is there an end date to the housing shortage?
Opinion
This week, Byron Lazine and Nicole White discuss the latest on NAR’s controversial address proposal, how long the housing shortage will last and staging in a seller’s market
by Byron Lazine May 21
Cost control time: 5 expenses indie brokers must watch closely
Not knowing your numbers and brokerage key metrics is the quickest path to business failure. Pay attention to cost control to increase your chances of growing a successful brokerage
by Erica Ramus May 20
In today's market, does down payment assistance really help?
Opinion
What we really need is more housing — especially affordable housing. Prices are still going up, and soon, there won’t be any houses priced low enough to be affordable for people who are within the income limits that qualify them for financial help
by Teresa Boardman May 20
Knowing new construction gives you a competitive edge — here's why
Opinion
The inventory shortage isn’t going to last forever. In the meantime, studying the economy, real estate market statistics and particularly the new home construction process will make you a fierce competitor in today’s market and the future
by Adam Hergenrother May 20
3 ways agents can add leverage in their lives and business
Leverage allows for higher quality work and more time for new projects, which in turn helps you build a better client experience, get more referrals and have a life outside of your business. Here's how you can use it
by Kathleen Black May 20
Clutter, be gone! How to help messy sellers zhuhz up their homes
Decluttering, deep cleaning and décor — here’s how to help your sellers get their home ready to sell
by Antoinette Fargo May 20
5 helpful tips for choosing your first investment property
With market fluctuations and an evolving economy, investing in real estate can prove to be a profitable insurance policy for your financial future. If you're thinking about making your first investment, here are a few things to consider
by David Parnes AND James Harris May 20
6 resources every real estate agent should have on hand right now
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
by Rainy Hake Austin May 20
'I'm not paying a Realtor': Agent shares crazy requests on TikTok
Florida agent Carly Allison's TikTok videos have racked up hundreds of thousands of views, and are now generating leads too
by Jim Dalrymple II May 19
Buying leads? Your business will be kaput in 2 years
Opinion
If the majority of your transactions aren’t generated from a platform that you own, then you won’t be around in two years
by Kris Lindahl May 19
Is the inventory dam about to burst?
Opinion
Given the soaring costs we’re seeing in almost every aspect of our lives, the end of forbearance programs and rent moratoriums, coupled with the age of boomers who own 42% of the inventory, the inventory dam has definitely started leaking
by Bernice Ross May 19
Rude buyers? Toxic sellers? Here are the do's and don'ts of firing clients
Opinion
Letting a client go is never fun or easy. Unfortunately, it’s part of being an entrepreneur and running a business. Here are a few useful tips on ending the client-agent relationship — and preventing challenges from cropping up in the first place
by Jay Thompson May 19
Pulse: How are you advising investors on potential 1031 changes?
Considering President Biden's proposal to cut 1031 'like-kind' exchanges, how are real estate agents counseling clients? This week, we want to know what advice you're giving to your investor clients
by Inman May 19
Instagram-savvy agents share how to spin gold on the platform
Real estate Instagram pros who spoke at Inman Connect Now on Tuesday stressed that agents should be authentic on the platform, and not worry too much about creating a ton of industry-specific content
by Lillian Dickerson May 18
How to create smart marketing that works during a crisis
Valerie Garcia, senior producer at branding agency 1000watt, shared her tips for creating a marketing plan that connects with consumers and guides them through market crises
by Marian McPherson May 18
Agent/broker perspective: How can brokers resolve frustrations over uneven commission splits?
Opinion
A buyer's agent is upset about listing agents demanding a larger piece of the sales commission. How should her broker react?
by Anthony Askowitz May 18
How LGBTQ+ discrimination hinders path to homeownership
Opinion
For the LGBTQ+ community, housing discrimination is preceded by many other impactful forms of discrimination that create barriers to homeownership
by Ryan Weyandt May 18
Pulse: Readers share their top tips for investors
What do investors need to know before making the leap in this market? From figuring out their end goal and timing to getting educated on local and state laws, here are the tips our readers are offering their clients today
by Inman May 18
Thinking of getting into property management? Here's a strategic approach
Whether you plan to manage 2 properties or 100, there’s never been a better time to leverage your experience and contacts to start a high-cashflow business in property. Here's how
by Victoria Kennedy May 18
5 assumptions that can harm your clients and hurt your commission
Opinion
Our advice: Never assume anything, and always practice due diligence
by Carl Medford May 18
5 ways to track and predict market changes
Opinion
Agents often get questions about the future of the market from curious consumers. Knowing how to answer them is key to building trust and establishing yourself as an expert in your field. Here are a few ways to stay in the know and spot patterns and trends
by Marco Del Zotto May 17
What agents need to know about energy-efficient lightbulbs
The right lighting can not only make a house feel like a home, it can also help homeowners improve their productivity and achieve major energy savings. Here's what agents need to know about the various kinds of energy-efficient bulbs out there
by Gerard Splendore May 17
Inman Handbook: Home staging in the midst of a red-hot market
3 experts explain the ins and outs of staging and its value, even in a market where buyers are snapping up available homes like hotcakes
by Marian McPherson May 17
Lesson Learned: Patience pays off
Find out why Compass agent Yorgos Tsibiridis believes that waiting for the perfect fit is essential for happy clients
by Christy Murdock May 17
8 strategies to get more leads — and sell more real estate
With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies
by Don Wenner May 14
The Real Word: $136M Montana ranch sets record
Opinion
This week, Byron Lazine and Nicole White discuss NAR’s controversial proposal, the sale of Climbing Arrow Ranch, and an agent who tested out the Knock Home Swap
by Byron Lazine May 14
Smart Home Tech: What are the best smart thermostat options?
Smart thermostats are a great choice for many homeowners. They allow you to adjust and set your home's temperature right from your phone — and save you money in the long run, too. Here are a few options
by Brandon Doyle May 14
Want to be better at prospecting? 10 traits and strategies to adopt
As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of top sales professionals
by Todd Conklin May 14
RE/MAX to launch in-person coaching tour this summer
The 13-city tour starting in June will feature Tom Ferry, Jared James and Wayne Fredrick in mastermind-style events for agents inside and outside of RE/MAX
by Marian McPherson May 13
Spread too thin? 3 ways team leaders can balance their workload
Although there are times when leaders have to double down and work long hours, that doesn't have to be the norm. Here are a few things you can do to make sure you are not spreading yourself too thin as a leader
by Adam Hergenrother May 13
Make the most of your time! 5 secrets of the uber-productive
What are the habits of highly productive real estate professionals — those who always outperform everyone else? Here are a few basic hacks the uber-productive understand and use in their day-to-day life
by Chris Pollinger May 13
Follow the 5 P's to define your company's purpose
A company's purpose is much more than a mission statement or business plan — it's why agents and employees join your team and what sets you apart from the competition
by Jim White May 13
'Should I pay down a collection?' How to answer clients
Consumers who've had a collection hit their credit report might be wondering if they should pay it off or hold off. Micah Curtis shares the right move to make — and the answer is not what you might think
by Rick Guerrero May 13
How long will the housing shortage last? Years — here's why
Opinion
Thinking optimistically and knowing a little about US homebuilders and American ingenuity, builders might create an average of 2M homes annually and achieve a supply-demand balance in about 6 years
by Ben Caballero May 12
3 ways to boost buyers' confidence in a hot seller's market
Although guiding homebuyers through a competitive market is a challenge, it's important to encourage them to be patient and trust the process. Here are a few ways to prepare your clients and help them stay ahead of the game
by Santiago Arana May 12
Think before you post! The line between funny and unprofessional isn't so fine
Opinion
The real estate business is insane right now. You’ve got frustrated buyers. You’re (rightfully) frustrated — and humor is a great escape. However, it's also rife with danger. Here's why you should think before you post
by Jay Thompson May 12
Pulse: What's your top tip for investors?
This week, we're asking our readers: What should investors purchasing new properties know right now? How are you guiding them and setting them up for success in today's market?
by Inman May 12
7 crazy critter encounters in real estate — and what to do about them
Stumbling across snakes, raccoons, coyotes and other wild animals during a showing isn't ideal — and oftentimes, it can even ruin a deal. Here are some steps to take (and the appropriate disclosures to make) when it comes to unwanted critters
by Bernice Ross May 12
Pulse: Readers share their tips for second-homebuyers
In today's market, how are agents helping buyers looking to invest in getaway properties? This week, our readers share why working with the right agent — with a well-rounded knowledge of the market — matters
by Inman May 11
The New Normal: What if the past year made real estate easier?
Opinion
Although COVID-19 has had devastating effects on our country, both in terms of personal tragedies and economic misfortune, in some ways, it has been a gift as well
by Carl Medford May 11
7 things new agents should do every day for a year
New agents are constantly asking Mauricio Umansky, founder and CEO of The Agency, what he did in his first year as an agent to lay the foundation for his career. Here, he shares the daily habits that helped set him up for success
by Mauricio Umansky May 11
10 new construction gotchas agents should watch out for
Navigating new construction is like walking through a field of landmines right now. You can never really be certain of the ground you are setting foot on because all continues to change at a rapid pace
by Cara Ameer May 11
Inman Handbook: How not to lose your real estate license
Understand the types of behaviors that can result in disciplinary action and the process that follows to stay on the right professional track
by Christy Murdock May 10
4 ways to turn happy clients into your biggest advocates 
To stand out in a crowded, competitive market, it’s important to leverage the most valuable marketing channel available: word-of-mouth
How to market a fixer-upper in a seller's market
With a thoughtful strategy and solid plan you’ll find the right buyer who will appreciate the potential in a fixer-upper — and with these tips, your clients' home might sell faster than you think
by Ben Mizes May 10
America's hottest neighborhoods: North Winton Village in Rochester, New York
The older neighborhood has long been a more affordable alternative to other trendier parts of the city, but that may soon change as home prices and rents are rising
by Lillian Dickerson May 10
How to effectively clean a smoker's house
The smell of smoke can not only drastically reduce a home's resale value, it can also be harmful to the health of the home's new buyers. Here are a few ways to get the stubborn smell of smoke and its residue out of house
by Kim Tucker May 10
Mother knows best: 18 real estate moms (and kids) share the secrets to working together
This Mother’s Day, we asked powerhouse real estate moms and their children their secrets for working together, whether on the same team or competitively
by Christy Murdock May 9
Need inventory? 3 circle-prospecting strategies that'll get you more listings
If your buyers lost out in a multiple-offer situation or you are looking for more listings, these tactics can tackle those problems while helping you build your database and positioning you as a go-to local expert
by Jimmy Burgess May 8
Smart Home Tech: What are the top smart devices for pets?
For homeowners with pets, smart tech can be a great way to keep an eye on these furry friends, and provide them with what they need to stay happy and healthy. Here are a few devices that pet owners will find particularly useful
by Brandon Doyle May 7
The Real Word: Are you using these bidding war strategies?
Opinion
This week, Byron Lazine and Nicole White discuss how increasing lumber costs are affecting buyers, bidding war tactics and how YouTubers are influencing the housing market
by Byron Lazine May 7
Bubble Trouble: The impending 'bubble burst' is mythical at best
For those who believe an impending doom is on the horizon, here is some bad news: It's not going to happen. In this second of two opposing opinion pieces on the housing crash, Matthew Gardner shares why we won't see any mythical bubble bursting
by Matthew Gardner May 7
Make extra cash last year? 5 ways to wisely invest it
Opinion
Whether it’s employee training, branding, refreshing your website or focusing on a good cause, pouring extra funds into your business or team is one of the most beneficial ways to grow
by James Harris AND David Parnes May 6
Want to reach peak performance? 5 habits to get you there
There are so many ways for agents to be productive in this business. Here, Brittney Pino, top producer and broker-owner, shares her tried-and-true tips for achieving and maintaining your highest potential
by Ryan Rodenbeck May 6
Divorcing? Here's what agents should know about spousal, child support
For salaried employees, child or spousal support depends on the parties' combined income. However, for agents with fluctuating income based on commissions, how is that support figure calculated?
by David Glass May 6
8 essential financial tips for team leaders
Here is what you can do to avoid the many financial mistakes team leaders make and create a solid financial foundation for yourself and your company
Is it time to stop writing buyer love letters? 
Opinion
Buyer love letters can be fraught with fair housing violations, but should the practice be banned entirely? Educate yourself on the type of information you can and can't include
by Bernice Ross May 5
Pulse: What's your top tip for second-homebuyers?
With lockdowns and remote work becoming the norm, it's no surprise demand for second homes spiked during the pandemic. So, how are you helping buyers wanting to purchase getaways right now?
by Inman May 5
You see another agent's for-sale sign in your neighbor's yard. Now what?
Opinion
Losing a listing is tough, but it’s not the end of the world. Keep your professionalism front and center, learn from this experience, and incorporate that learning so it’s less likely to happen in the future
by Jay Thompson May 5
Bubble trouble: 4 stats that'll give you hope (and 4 that won't)
There are signs of trouble, but vaccinations are up, spending on home construction is up, and overall, there's reason to believe the market will improve
by Jim Dalrymple II May 5
What's the dark side of record-low interest rates? Here are 5 problems
You would automatically think that low interest rates would be wonderful. Unfortunately, there is a dark side as well that's producing a significant rift across the country between the haves and have-nots
by Carl Medford May 4
Bubble trouble: How agents are managing client anxiety amid bubble talk
Today's crazy market conditions are forcing agents to have sometimes-challenging conversations about what a bubble is and what might happen in a correction
by Jim Dalrymple II May 4
In the multifamily space, these tech tools have become indispensable
Certainly, other tech developments lie ahead, but in general, it can be said that innovation has enabled those in the multifamily space to do their jobs better — and that was the case well before the pandemic
by Michael Zaransky May 4
Pulse: Readers share how they're overcoming the bidding war objection
This week, our readers share how they're working with buyers to set expectations about bidding wars and multiple-offer situations — a common objection in today's fierce market
by Inman May 4
What agents should know about home solar power systems
Solar panels are a great investment and can make a home more attractive to buyers, so agents should have a basic understanding of common residential systems
by Gerard Splendore May 3
Pocket listings undermine equal access to housing: Glenn Kelman
Opinion
After promises to promote social justice, the housing industry doubled down on exclusion, and pocket listings remain a problem. The Redfin CEO shares his ideas on what the industry should do about it
by Glenn Kelman May 3
Bubble trouble: Is the market on a collision course with disaster?
Soaring home prices have fueled talk of a bubble. Economists, however, think a gradual slowdown is more likely than a sudden pop
by Jim Dalrymple II May 3
10 tips for working with picky homebuyer clients
Buying a home is one of the biggest financial decisions of a person’s life. Being a good agent means offering your expertise and honest opinions. It also means understanding how to deal with tough clients while maintaining a healthy working relationship
by Luke Babich May 3
Buyers in bidding war? 15 tactics to help them stand out to a seller
Although the real estate market is red-hot, we can improve our buyers’ odds by presenting a deal that directly helps the sellers. Addressing price, time, convenience and certainty can go a long way in positioning our buyers to win the home
by Jimmy Burgess May 2
18 strategies to help you win deals in an extreme seller's market
In this current market, sellers hold a ridiculous number of cards. By helping your clients understand the complexities of today's market, they'll feel more in control when navigating the process — and ultimately winning the property. Here's a list of strategies
A Coldwell Banker broker shares what it's like to be a seller right now
Kris Darwin, a Coldwell Banker sales manager in Louisiana, shares how an agent's sales pitch taught her an important lesson about relationships and empathy
by Marian McPherson Apr 30
The Real Word: What Biden's tax proposals might mean for real estate
Opinion
This week, Byron Lazine and Nicole White discuss how Biden’s tax proposals could affect real estate, Zillow Zestimates in today’s housing market and Matt Lionetti’s latest Instagram Reel
by Byron Lazine Apr 30
The buyer's agent who padlocked the gate: Stories from the wild world of real estate
Have you heard the latest boots-on-the-ground, can-you-believe-it story? Here are some of the most unusual and bizarre tales from this highly active spring market
by Christy Murdock Apr 30
Buying frenzy sapping your energy? 7 ways to take action
In this market, agents are working around the clock to write offer after offer for would-be buyers while also trying to soothe their jangled nerves. So, how can they avoid reaching a breaking point?
What’s Next? Top design trends to expect post-pandemic
As we look ahead to the world post-pandemic, here are the trends that experts, agents and designers are seeing in home design and decor
by Christy Murdock Apr 30
A top ERA broker shares his basics for recruiting and training
ERA Sunrise Realty broker David Moody shares why grit, perseverance and committing to 'doing things the right way' are the keys to creating a solid agent lineup
by Marian McPherson Apr 29
Lydia Pope talks fair housing and the fight for equality
The president-elect of the National Association of Real Estate Brokers dives into the continued fight for fair housing and how the industry can help
by Marian McPherson Apr 29
CoStar unlikely to dethrone Zillow in portal wars: DelPrete
Opinion
Attempting to directly compete with market-leading real estate portals is an incredibly difficult proposition — with success unlikely
by Mike DelPrete Apr 29
Who's on your team? 13 key players you need by your side
There are so many options to consider when you're thinking about who is on your team in the larger sense. Who you partner with matters. Here are some important relationships you need to cultivate
by Adam Hergenrother Apr 29
3 ways to harness the power of positive thinking in your business
Having the right mindset is vital for succeeding in this industry — especially in the midst of a topsy-turvy year for real estate. Here's how positive thinking can really make a real and dramatic impact on your business
by Santiago Arana Apr 29
Beyond design: 3 ways to fully leverage your brokerage brand 
Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business
4 key steps to building a thriving real estate team
Opinion
Every leader has a different approach to hiring, but one thing is certain: It's crucial to hire the right people if you want your team to be successful. One agent shares her tried-and-true method for building a team from the ground up
by Blakely Hull Apr 29
4 tips for using Pinterest to grow your real estate business
For real estate agents, Pinterest can be a great way to attract leads and build connections. If you're new on the platform (or unsure how to use it to your advantage), here are a few strategies to consider
by Nicole Mickle Apr 29
How can brokerages better support teams?
Happy teams are less likely to leave your brokerage — that's why it's important to make sure they have the right tools, resources and training needed to succeed
by Kathleen Black Apr 29
Cut through the noise! Video marketing strategies that work in 2021
Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition
by Christy Murdock Apr 29
21 questions agents should expect during a brokerage interview
Switching brokerages? Asking the right questions to make sure the company is a good fit is a no-brainer, and a good brokerage will likely do the same. Here are some topics you should be ready to address when being interviewed by a new brokerage
by Rainy Hake Austin Apr 28
Stressed out? How to cope with today's low-inventory market
Almost everyone today is struggling with this low-inventory, high-demand market. So, if you want to stand out from the competition and win more listings, here are some powerful ways to do it
by Bernice Ross Apr 28
Want to level up your marketing? Here's how tech can help
By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams
by Derek Dowell Apr 28
Pulse: How are you overcoming the bidding war objection?
In today's competitive real estate market, it's no wonder homebuyers are stressed out — particularly about going into bidding wars. So when it comes to this unpleasant reality, how are you alleviating buyers' anxieties?
by Inman Apr 28
4 ways to set seller expectations during this supercharged spring market
Most sellers don’t deal with real estate on a daily basis, and they are looking to you for professional guidance. With the spring market in full swing, set expectations early to help your sellers have a stress-free selling season
by Anthony West Apr 28
8 things agents need to know about filing 2020 taxes
North Carolina-based tax professional Dalaine Bradley shares what real estate agents need to know about filing taxes in the midst of a pandemic
by Marian McPherson Apr 27
8 ways to help homebuyers through an as-is purchase
As-is sales are always ripe for complications in markets that typically entertain repairs and concessions after the inspection period. Agents need to make sure clients are as prepared as possible before going into a multiple-offer situation. Here's how
by Cara Ameer Apr 27
Pulse: Your top tips for weathering this hot seller's market
This week, readers share how they're helping clients navigate this anxiety-inducing market. Here's what you had to say about setting buyer expectations — perhaps one of the most important and basic tips agents should follow
by Inman Apr 27
How to inspire client confidence in a frenzied market
Transacting in this fast-paced, frenzied market isn’t easy, and for many clients, it may even be extremely stress-inducing. Here’s how keeping your lines open, educating your clients and improving your communication can alleviate some of that anxiety
by Rachael Hite Apr 27
Working with buyers? It's time to forget these 8 key things
Help your buyers score a home by teaching them to run against current practices. Here's a list of critical concepts you need to encourage your buyers to forget in their search for that increasingly evasive thing — homeownership
by Carl Medford Apr 27
Beyond the headlines: Demand continues to exceed supply
Opinion
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and predicts how the market will fare
by Matthew Gardner Apr 27
9 tactics to up your sales skills — and win more deals
This is the kind of market that favors the savvy salesperson, even above all the technology, marketing and trendy national brands. These are the times to get back to basics, to rediscover — or begin to uncover — the power of sales
by Craig C. Rowe Apr 26
Ethics violation, lawsuit or worse: 10 situations that get agents in trouble
Even earnest agents make false steps that end up in an ethics violation, a suit or revocation of a license. Check out Inman's handy charts to learn the consequences of 10 situations
by Lillian Dickerson Apr 26
The Inman Handbook on comps in these chaotic times
Agents' expertise has long relied on studying and understanding sales patterns in their markets. But with little inventory and soaring prices, patterns are hard to find
by Jim Dalrymple II Apr 26
Keep a lid on spending! 7 cash flow tips for your multifamily business
Some expenses, when left unchecked, can end up costing you. That's why keeping an eye on the money flowing out of your business can be a good way to improve your profitability. Here are a few tips for optimizing your cash flow.
by Bill Ham Apr 26
What real estate agents need to know about …
Clients appreciate agents who are well-versed on a home’s most sought-after features. If you’re looking to brush up on your knowledge of kitchen layouts, bathtub types and useful home safety tips, here is a primer
by Gerard Splendore Apr 26
11 tech tools that'll save you time — and drum up more business
Opinion
Automating your processes will allow you to focus more on building relationships — which is the key to taking your business to the next level. Here's a list of real estate tech that'll make your life easier
by Jimmy Burgess Apr 25
9 tips for getting in good with local listing agents
Being an agent others trust and like to work with is a reputation you earn over time. If you're new in the field, there are a few things you can do to develop those helpful ties, showcase your professionalism and cultivate a network you'll rely on time and time again
by Stephanie Lanier Apr 24
How to manage the impact of COVID-19 on your organization
Forget business as usual. Get in touch with the realities of the present moment to develop deeper relationships with your team and your clients
The Real Word: How does climate change affect the housing market?
Opinion
This week, Byron Lazine and Nicole White discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should be using on Facebook and Instagram
by Byron Lazine Apr 23
It's a lawsuit waiting to happen! Avoid these post-closing problems
Running into post-closure problems is often burdensome for everyone involved in the transaction. In some cases where it morphs into a lawsuit, it can even be costly. So, how can agents prevent them in the first place, and what can they do to avoid litigation?
by Bernice Ross Apr 22
The Inman Handbook on today's intense inventory crisis
There aren't enough homes for everyone who wants them. That's driving up prices and stretching agents thin
by Jim Dalrymple II Apr 22
Find the right fit! How to strategically hire brokerage staff
An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for
by Rainy Hake Austin Apr 22
3 situations where agents let their egos get in the way
Achieving a certain level of success sometimes leads to an overinflated ego. However, more often than not, that sense of self-importance can get in the way of an agent's performance. Here are a few reasons and situations where ego hinders success
by Kathleen Black Apr 22
Feeling overwhelmed? 4 skills new agents should master first
Navigating the many processes and moving parts of this industry can seem overwhelming — especially to newly minted agents. But you can't be all things to all people. Here are the main things you need to focus on
by Faisal Susiwala Apr 22
5 tips for helping homebuyers navigate a new construction purchase
It's your responsibility to ensure that your client is well-represented by having excellent knowledge of the process, great relationships with builders, creating clear communication channels and providing the best experience possible for your clients
by Adam Hergenrother Apr 22
Build lifelong relationships! How to cultivate client loyalty
Providing clients with incredible customer service, hearing their feedback and having their best interest at heart will ensure an enduring relationship that can turn into new business should they choose to refer you to friends and family
by James Harris AND David Parnes Apr 22
Fair Housing Month: How are you championing education?
Opinion
There are still enough days left in Fair Housing Month to put together a plan for how you are going to educate yourself and your clients. Here's how one broker-owner is joining the conversation about fair housing — and how you can, too
by Teresa Boardman Apr 22
3 practical profitability hacks for brokerage leaders
By optimizing day-to-day operations and eliminating redundancies, brokerage and team leaders can create a more efficient company and increase profits. Here's how to get started
by Marion Weiler Apr 21
Keep in touch! 7 effective ways to maintain past-client relationships
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don't forget you and choose to use you again next time they need an agent
by Jay Thompson Apr 21
Don’t miss out! 4 simple ways to generate leads on your website
Be sure to utilize these simple strategies to capture more leads from your website with minimal effort and cost
by Kate Hulbert Apr 21
Pulse: What's your top tip for weathering this hot seller's market?
Bidding wars, high prices and low housing supply — navigating this red-hot seller's market is no walk in the park. So, this week, we're asking you to share your best tips on working through and dealing with the current situation
by Inman Apr 21
Top brokers reveal how they're coping with tight inventory
At Connect Now, brokers from around the country shared advice on keeping buyers motivated and sellers focused, surfacing new listings and accomplishing your goals without compromising your values
by Matt Carter Apr 20
The 3 biggest alternative financing methods disrupting real estate
In a Connect Now session Tuesday, Clelia Peters shared what agents need to know about the major players in transaction facilitation, mortgage alternatives and home equity access
by Kelsey Ramírez Apr 20
How to build a brand that elevates your business
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
by Mauricio Umansky Apr 20
Increase your rental's property value! 7 home improvement ideas
Increasing your rental's value takes lots of time, effort and even monetary investments — but it's well worth it in the end. Here are a few inexpensive and easy home improvement ideas that will help you see the best return on your rental property
by Nichole Shahverdi Apr 20
Agent/broker perspective: Should top agents be consulted on office changes?
Each month Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This time: A top-producing agent is frustrated with her broker's decision to switch to an open-office floor plan. How should her broker react?
by Anthony Askowitz Apr 20
4 fundamental skills agents need to brush up on right now
Are you practicing clear communication? Mastering the art of negotiation? No matter how many years you spend in the business, there are a few essential skills every agent should revisit and polish from time to time
by Santiago Arana Apr 20
How to nurture clients who can’t afford to buy right now
How do you help even when there is no immediate sale? Here are a few tips for helping clients overcome the laws of expansion. You’ll be their agent for life
by Carl Medford Apr 20
Pulse: The client objections you are hearing most this spring
With a red-hot market grappling with housing shortage and bidding wars, what are clients worried about the most today? Our readers weigh in with the most pressing concerns their clients are expressing this spring
by Inman Apr 20
WATCH: Back To Basics 101 — 3 tips for brand new agents
Rebecca Nazareth, Realtor with eHomes, shares her top tips for brand new agents in this competitive market
by Inman Apr 19
Staging works! How to have that conversation with sellers
Some sellers may think their home is perfect the way it is, but as a lot of agents know, staging is what will help set their home apart from similar listings online. Here's how to explain the value of staging to clients — plus a few tips that can bring them a considerable return on investment
by Jenny Usaj Apr 19
Trust is everything! 6 effective ways to earn it from prospects
In this fast-paced market, ethics and transparency can take a backseat to speed — but that only makes trust that much more crucial today. If you want to earn prospects' trust and solidify your reputation, here are a few ways to do so
by Stephanie Lanier Apr 19
How to safely handle an open house
Holding an open house has always been a bit risky and has become even more so during the pandemic. To safely continue the practice, agents should keep these factors in mind
by Lillian Dickerson Apr 19
Lesson Learned: Do what works for you
Find out how Georgia Coast Homes’ Karin Carr learned to tap into her own power instead of following the pack
by Christy Murdock Apr 19
Freestanding, walk-in, whirlpool: What agents should know about bathtubs
As an agent, you can intelligently field questions about bathtubs and their variations if you have a few facts at your fingertips. Here are a handful of things you need to know about different types of bathtubs and their maintenance
by Gerard Splendore Apr 19
10 secret Instagram and Facebook features most agents miss
Stuck for content ideas? Need to better promote your listings? Want more reach? Here are the top hidden features you should know about in 2021
by Katie Lance Apr 17
WATCH: Back To Basics 101 — Don’t forget who you work for
Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients
by Inman Apr 16
Here's how I generated $11M in listings — in 3 months
Nothing is more impactful than letting homeowners know the value of their homes in the current market, and nothing will keep you top-of-mind more than this process. Enter the unsolicited seller CMA video
by Jimmy Burgess Apr 16
'Be relentless': Real-life advice from agents managing inventory insanity
Real estate professionals out in the field have thoughts and suggestions on how to manage the widespread low inventory this season
by Lillian Dickerson Apr 16
The Real Word: Which markets saw the largest inflow of new homebuyers?
Opinion
This week, Byron Lazine and Nicole White discuss mortgage changes for vacation homes, how many Americans moved during the pandemic and videos every agent should make
by Byron Lazine Apr 16
Luxury high-rise amenity trends taking 2021 by storm
New development has never been so exciting. Life from the top (of a luxury condominium) will look very different in the post-COVID world. Here are the above-and-beyond amenities that will make high-rise living irresistible in 2021
by Tamara Bakir Apr 16
9 listing presentation mistakes you can't afford to make
Be sure to avoid these common mistakes, and you are well on the way to controlling the market and the ultimate success of your career
by Thomas Mallette Apr 15
4 client questions every team member should be prepared to answer
How you respond to clients matters. When you can answer their questions with confidence and clarity, they will put their trust in you and your team to do the best job possible. Here are a few common questions clients will — at one point or another — ask you
by Kathleen Black Apr 15
Will rising mortgage rates affect appetite for homebuying?
Opinion
In short: Probably not. Vaccinations and stimulus measures are fueling optimism for an epic economic rebound, and there are other factors at play. Here is a look at how the housing market has fared over the past year and what to expect
by Kenon Chen Apr 15
Know your numbers! How to be more accountable for your team's financials
Opinion
The more you can step back and let go of any emotions or attachment to the numbers and look at them as pure information, the faster you'll be able to make a sound strategic decision for your organization
by Adam Hergenrother Apr 15
How authentic leadership fosters an attractive culture
The strongest influence on an organization’s culture will unquestionably be the leader’s motives, intent, character, style, personality and passion. Here's why it's important to foster a first-rate business culture — and how to do it
by Brian Walker Apr 15
Put branding first! How to build a business that attracts growth
Invest in building a brand that people recognize, see as innovative and want to work for and with
by Kris Lindahl Apr 15
10 pandemic-tested truths about homebuying
Multiple offers, super-low inventory, skyrocketing values and lots of competition from cash buyers have made the current real estate climate both a blessing and a curse. Through that, a few real estate concepts were put to the test. Here's what lasted
by Cara Ameer Apr 14
Inventory insanity: What it's like being a homebuyer when there are no homes to buy
'It's always still a punch in the gut,' one would-be homebuyer recently said after losing one house after another to higher offers
by Jim Dalrymple II Apr 14
Pulse: What client objections are you hearing most this spring?
This week, we want to explore some of the most pressing concerns clients are raising in this red-hot spring market. Just as importantly, we also want to know how you're responding
by Inman Apr 14
3 reasons Instagram isn’t working for you (and what to do)
If the social media platform is no longer performing for you, it's likely you’ve fallen into one of these common traps
by Stefanie Lugo Apr 14
Stop being a secret agent! 8 real estate conversation-starters
Opinion
If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate
by Bernice Ross Apr 14
My top Back to Basics tip? Answer the damn phone
Opinion
What's far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the phone
by Jay Thompson Apr 14
10 tips for prepping your listings in this frenzied spring market
There's no better time to showcase your listing than spring. With these tips, you’ll be the expert your clients need to sell their home in this fast-paced market and get them top dollar for their sale
by Joshua Katz Apr 13
WATCH: Back to Basics 101 — Focus on relationship-building
Broker-owner Barbara Betts shares why it’s imperative to build trust with your sphere — those people who already know and like you
by Inman Apr 13
Pulse: Readers share how they're staying organized this year
There's no better time than spring to tend to the messy parts of your business and shake off the dust. This week, our readers share how they keep their work organized and decluttered
by Inman Apr 13
Inventory insanity: The secret economic forces fueling the housing shortage
Many consumers may not realize it, but they're increasingly competing against institutional investors and contending with soaring building costs
by Jim Dalrymple II Apr 13
Buyer’s remorse is real! 3 tips for avoiding canceled contracts
Opinion
Proper training and due diligence will keep your buyers from waking up the next morning with cold feet and eliminate that dreaded phone call that leaves a sour taste in your mouth
by Carl Medford Apr 13
The perks and pitfalls of house flipping and wholesale real estate
New investors often lump wholesale real estate and house flipping into the same category, but these investment paths are not the same, and each come with perks and challenges
by Larry Alton Apr 13
So you want to be an agent? Here are 7 truths about the job
Being a real estate agent is much more like operating your own business than working any other regular job. There's a huge learning curve, and it can often feel overwhelming. That's why, if you're a newbie, you have to be prepared. Here's what to expect
by Mayleene DeFreece Apr 12
Inventory insanity: Notes from 'exhausted' agents on the front lines of a crazy market
'There is no middle class any more,' one industry leader said of working in real estate this year. 'You’re either crushing it or you're struggling'
by Jim Dalrymple II Apr 12
Inventory insanity: Why are there no homes for sale in America?
Inventory has been tight for a long time now, but this spring agents across the country are seeing something different — and more difficult
by Jim Dalrymple II Apr 12
What agents should know about washing machines
Laundry machines come in many sizes and models. Each of them has its pros and cons — as well as space and installation requirements. Here are a few essential things real estate agents should know about washing machines
by Gerard Splendore Apr 12
Buyer uncertainty stressing you out? 5 ways to stay sane in a hectic market
The extreme lack of inventory has agents in total panic mode. On top of their day-to-day roles, agents now more than ever also have to be friends, counselors and confidants. Here's how to manage the stress of it all
by Erica Ramus Apr 12
WATCH: Back to Basics 101 — Take some time off
Founder of Move Over Extroverts Ashley Harwood shares why it’s even more critical to take time away from your business when you're crazy busy
by Inman Apr 9
12 videos every agent should make
These 12 video templates, together with the two search rank term tools, will help you reach your target clients and build trust by answering their questions before they ask
by Jimmy Burgess Apr 9
How this agent is helping migrating buyers find their dream homes
With buyers moving across the country to new locales, agents have to be prepared to work much harder amid low inventory woes. This is especially true in Florida, which is seeing an influx of new residents. Here's how this agent is making a difference
by Sandra Cuba Apr 9
The Real Word: Is New York City making a comeback?
Opinion
This week, Byron Lazine and Nicole White discuss the demand for office space, the end to the NYC exodus and The Smith Group's new listing video
by Byron Lazine Apr 8
Smart Home Tech: What to know about smart lights
Opinion
Smart lighting is a rapidly growing segment of the smart home tech market — and it's easy to see why. When done right, smart lighting can add personalization and ambiance to any part of your house. Here's what you need to know
by Brandon Doyle Apr 8
How to revive dying leads
Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold
4 reasons agents on teams fail
Opinion
Here’s how to recognize why some teammates burn out and address those issues head-on
by Chris Pollinger Apr 8
3 signs it's time for your team to move on to another brokerage
Is your brokerage there to support your goals, growth and success in real estate? If not, then perhaps it's time to move on and look for a different place to house your team. Here are a few signs to look for when making that decision
by Kathleen Black Apr 8
Having a tough time? 5 tips for conditioning yourself to push through
Opinion
Build a foundation now for daily strength and continued growth, and when the tough times hit, you'll be ready
Believe in yourself! 7 practical ways agents can build confidence
Confidence is an important aspect of becoming a successful real estate agent. Luckily, it's a skill that can be learned and sharpened. Here are a few powerful (and effective) ways agents can boost their self-confidence
by David Parnes AND James Harris Apr 7
What buyers crave: How to find coveted listings in your market
What makes a house really stand out? Curb appeal is one part of the formula, but there are other factors that come into play. Learn about finding and selling desirable homes — and how to make listings more attractive to buyers
by Imran Tariq Apr 7
Dive into every Back to Basics story from this month
This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
by Inman Apr 7
WATCH: Back to Basics 101 — Get back to blogging
Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients
by Inman Apr 7
Consumers read 10 reviews first! What's your review strategy?
Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should
by Lisa Suazo Apr 7
Pulse: How are you staying organized with an influx of business?
This week, we're curious to know: What habits help you keep your business organized? What's on your need-to-organize list this year, and how are you keeping your database and finances in tip-top shape?
by Inman Apr 7
Work smarter! 10 creative ways to reuse and repurpose your evergreen content
Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they're looking for
by Jay Thompson Apr 6
How to master inventory in a hot market
Opinion
What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here's how you can hone that skill and set yourself up for long-term success
by Bernice Ross Apr 6
Forget time-blocking! Focus on these 5 time-management tactics
Opinion
Here’s a better approach to time management that’ll help you stick to your priorities and knock out those dollar-producing activities
WATCH: Back to Basics 101 — Dial to increase your inventory
Senior Vice President at Highgarden Real Estate Brian Walker shares a simple way to get more listings in this heated seller’s market
by Inman Apr 6
8 ways to rank higher on Google — and improve your website traffic
Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business
by Kate Hulbert Apr 6
3 ways to set buyer expectations during this sizzling-hot spring
By setting expectations early, agents can put their clients in a better position and educate them on the often frustrating marketplace so they can make quick, sound decisions
by Anthony West Apr 6
4 ways to get a leg up on the competition in the multifamily space
The multifamily space is continuing to evolve, and investors must do the same. In such an environment, it pays to be aggressive when an opportunity emerges — but only while doing the requisite homework within your area of expertise
by Michael Zaransky Apr 6
Pulse: Readers share what back to basics means in 2021
This week, our readers chimed in with real estate basics they think are worth revisiting this year — things like connecting with clients, tending to your database, sorting out finances and so much more. Here are all the nuggets of wisdom you shared
by Inman Apr 6
WATCH: Back to Basics 101 — Have more conversations
Julie Nelson, chief success officer at The Nelson Project, eXp Realty, shares her tried-and-true formula for going back to the basics. For Nelson, it's all about starting conversations on real estate
by Julie Nelson Apr 5
Clear out the clutter! 3 ways to spring-clean your business
Every spring, we dive into the same tradition — clearing out the old and organizing the new. If you're ready to dust the cobwebs off your business and reorganize your work life for the better, here are a few tips to get you started
by Santiago Arana Apr 5
How to deal with unlawful occupants in listings
Rising levels of homelessness have increased the incidents of unlawful access to homes on the market. Here are a few key steps to respond to unauthorized entry and preventative measures to ensure it does not happen in the first place
by Carl Medford Apr 5
Avoid deal-breakers! What you should know about inspections
Even though many buyers are opting to forgo inspections, agents still need to be familiar with them to protect their buyers as much as possible. Here are a few inspections that'll help pinpoint problems within a property — and avoid a major deal-breaker
by Thomas Huisking Apr 5
10 easy ways to grow your database through social media
Social media is the new database, and you should treat your followers as you would your client address book. Here's how to get started
by Faisal Susiwala Apr 5
Dryers and dryer vents: What agents should know
One of the most common household appliances, the clothes dryer, can also be one of the most problematic for homebuyers. That's why it's important for agents to be fluent in the pros and cons of common household appliances when discussing housing options with clients
by Gerard Splendore Apr 5
Focus! 4 simple tips for kicking distractions to the curb
By being too busy and constantly inundated with phone calls, notifications and emails, we have evolved into a culture that covets the grind. It really does not have to be this way. If you follow these tips and prioritize the task at hand, your focus will lead to success
WATCH: Back to Basics 101 — Know your data
Realogy national trainer Jay Luebke shares why it’s absolutely critical for agents to know their numbers
by Inman Apr 5
20 tools to help you create killer video content
As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you'll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you'll need — from basic to pro
by Jimmy Burgess Apr 4
Want more sales? 10 lessons in the art of persuasion
There's no doubt that the art of persuasion has a critical place in real estate sales. Here's what agents can learn from bestselling author Daniel Pink's MasterClass on sales and persuasion
by Amie Quirarte Apr 3
The Real Word: When will the market cool down?
Opinion
This week, Byron Lazine and Nicole White discuss when the market is expected to cool down, a neighbor’s listing that revealed a roaming cat and how landlords are dealing with the eviction ban
by Byron Lazine Apr 2
How to create a timeless business plan
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
by Bernice Ross Apr 2
Are you prepared for a future crisis? 4 ways to protect yourself
When the economy is strong and confidence is high, people become idle and get too comfortable. When a crisis hits, they leap into panic mode. That's why, to prepare for any future uncertainty, team leaders have to take these important steps now
by Kathleen Black Apr 1
New to real estate? How to guide clients through homebuying
As a real estate pro, it's your job to help clients pinpoint what they want and then help them find it. If you're a newly minted agent, here's what you should be doing throughout your clients' homebuying journey
by Stanley Imoisili Apr 1
What to look for in a closing disclosure form
How long has it been since you updated your closing disclosure form? Here is a page-by-page breakdown of what you should review, verify, understand and inform clients about
by Marvin Stone Apr 1
A stinky business: Getting rid of pet odors
Pet odors can be extremely off-putting to some buyers and require a little extra elbow grease to get rid of. Here are a few tricks to get that stinky smell out of your new listings
18 critical move-out tasks that should be on every seller's checklist
In the mad dash that's buying a home these days, important details can slip through the cracks. That's why listing agents need to help sellers transition out of their homes in an organized fashion — without leaving out any critical information buyers might need
by Cara Ameer Apr 1
10 team-building basics every team leader should know
Opinion
No one said building a business was easy. But if you tap into these 10 team-building basics, you'll be on your way toward sustainable and scalable growth in no time
Make more money! Go 'Back to Basics' with Inman this April
For the entire month, we'll be laser-focused on what's working in the industry and how to set your business up for more profit
by Inman Apr 1
Why hiring a PR team is the best marketing decision you can make
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
by Mauricio Umansky Mar 31
The crux of the IC status issue in real estate
Opinion
With the possibility of the PRO Act passing, independent contractors face an uphill battle. Here's how the two primary tests for classifying ICs work, NAR's response to recent press coverage about the issue and steps real estate professionals can take — just in case
by Bernice Ross Mar 31
Real (Estate) Talk: How one city is leading the charge to repair the past
Opinion
In the first of its kind, Evanston, Illinois, has created a reparations program that seeks to begin the process of redressing harm from the housing industry. Let's talk about reparations and Evanston's groundbreaking initiative
by Lee Davenport Mar 31
Pulse: What does back to basics mean in 2021?
This week, we're exploring what going back to the basics really means for real estate professionals in 2021. What fundamentals should agents be focusing on, tweaking or relearning this year?
by Inman Mar 31
How to build trust with prospective clients
Opinion
Take the time to demonstrate your trustworthiness, constantly work on your listening skills, do the right thing, and remember it's not about you, and you'll find your clients — and yourself — well-rewarded
by Jay Thompson Mar 31
8 bogus questions sellers ask when interviewing listing agents
Some of the tried-and-true questions sellers have been asking for years are actually totally meaningless. Here are the top bogus questions sellers ask along with ways to effectively counter them
by Carl Medford Mar 30
Beyond the headlines: What to expect with rising mortgage rates
Opinion
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and predicts how the market will fare
by Matthew Gardner Mar 30
Pulse: Readers share a time when financing derailed a deal
From a client failing to disclose a marriage to a lender ghosting everyone a week before closing, here are a few deal-breakers that came between your buyers and their dream homes
by Inman Mar 30
Why the Equality Act matters — and how you can make a difference
With the Equality Act, the LGBTQ+ community would have anti-discrimination protections during the homeownership journey. Here's how it can make a difference in the equal and fair treatment of LGBTQ+ buyers and sellers
by Ryan Weyandt Mar 30
How real estate pros can help combat Asian hate crimes
Opinion
The president of Asian Real Estate Association of America shares how the real estate industry can help after several brutal murders and attacks on Asians
by Amy Kong Mar 29
America's hottest neighborhoods: Oak Park in Sacramento, California
Oak Park is well located, filled with trendy shops and more affordable than many other amenity-rich neighborhoods in California
by Jim Dalrymple II Mar 29
10 plumbing issues agents should know about (and their solutions)
Plumbing issues can cause so many headaches for buyers, sellers and their agents. If you're a real estate pro, knowing a few simple tips and having an understanding of these problems can help put your and your clients' minds at ease
by Gerard Splendore Mar 29
How to steer your brokerage through extreme markets
Operating a brokerage during extreme market fluctuations? You'll need to develop a strategy — and that starts with supporting your agents, providing superior service and learning how to be flexible through it all
Why are credit score apps different from a lender's pull?
It's not unusual for consumers to be baffled by the fact that credit scores from consumer finance websites like Credit Karma are different from what their lender pulls. Micah Curtis explains why that happens
by Rick Guerrero Mar 29
Looking for listings? How to build a real estate farm step-by-step
With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it's been a while since you have, these steps will help you create and grow a thriving geographic real estate farm
by Jimmy Burgess Mar 28
The Real Word: Could independent contractor status die?
Opinion
This week, Byron Lazine and Nicole White discuss the status of real estate agents as independent contractors, how to generate more listings and who's crushing it on TikTok
by Byron Lazine Mar 26
Smart Home Tech: How to choose smart sensors for your home
Smart sensors are a great way to gain insight into your home, get notified of issues before they become big problems and control other smart devices you may already own. Here's what to look for
by Brandon Doyle Mar 26
8 trending amenities that luxury buyers want in 2021
The home has become the center of the universe for many of us during the pandemic. In 2021, buyers are seeking unique amenities that make living and working from home exciting and comfortable. Here are a few
by James Harris AND David Parnes Mar 25
Expanding to new territory? 8 ways to maintain your brand
Opinion
The president of The Agency shares a few tried and true tactics to keep in mind when entering new markets
by Rainy Hake Austin Mar 25
The 4 most common communication errors team leaders make
As a team leader, you're expected to be a great communicator — but of course, that's easier said than done. Here are the top communication errors you might be guilty of without even knowing it (and how to fix those problems)
by Kathleen Black Mar 25
How to successfully work with clients who eschew technology
In a high-tech digital world, the basics of low-tech analog customer service still matter, especially when dealing with buyers and sellers who don't use smartphones or email
by Teresa Boardman Mar 25
5 pandemic mortgage strategies for the self-employed 
Self-employment has advantages, notably the home office deduction and eliminating commute time. Getting a mortgage, however, is not one of them. Here are a few tips that address the newly stiffened requirements for approval
by Steve Cook Mar 25
Put your listening skills to the test! 10 ways to be a better listener
Think you're a good listener? Now's the time to put your skills to the test. Answer these questions to determine if you're really hearing your clients and their needs and concerns, and then implement these best practices to improve your communication
by Bernice Ross Mar 25
Not enough of you to go around? 6 time management tips for busy agents
Opinion
Imagine cutting your to-do list in half and being 2X-5X more effective? It's possible when approached with intention and clarity
by Adam Hergenrother Mar 25
Pulse: Tell us about a time when financing derailed a deal
Everyone makes mistakes — including homebuyers on the cusp of closing on their dream home. This week, tell us about the common financing mishaps that can really jeopardize a deal. How can agents help prevent them?
by Inman Mar 24
Real (Estate) Talk: How one firm is making Dr. King's dream a reality
Modern research confirms diversity promotes and correlates with business success rather than scarcity — and one real estate company is pushing to make this a reality through its mentorship program. Here's how
by Lee Davenport Mar 24
How to support your agents in this ultra-competitive seller's market
Opinion
It's been tough out there, but there is light at the end of the tunnel, and it's our job as leaders to inform our agents of these conditions and give them hope
by Ryan Rodenbeck Mar 24
Commission, appraisals, inventory: 11 challenges agents face today
Opinion
Last year forced real estate agents to adapt in an ever-evolving landscape. Here are the top challenges agents face daily
by Kuba Jewgieniew Mar 24
How to protect your buyers from appraisal catastrophes
With multiple offers being the order of the day, buyers are overbidding to outgun their competitors. What happens if an appraisal comes back low? Here are a few important steps to take before writing an over-asking offer
by Carl Medford Mar 23
Pulse: The biggest mortgage challenges clients are facing today
This week, our readers share some of the biggest financing challenges clients are facing in today's market. From saving for a down payment to competing with cash offers, here's what prospective buyers are struggling with most
by Inman Mar 23
Agents, hold yourselves to a higher standard — especially in a hectic market
Opinion
As professionals, we must focus on the long haul — while working together, helping our clients and always doing the right thing
by Jeff Martel Mar 23
Marketing through video? Here's how to 10X your reach
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
by Kendall E. Bonner Mar 23
How strategic partnerships can help your brokerage stand out
Whether it's providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few
by Mauricio Umansky Mar 22
America's hottest neighborhoods: The North End in Boise, Idaho
The North End has hiking trails, coffee shops and tree-lined streets. Those amenities have helped make it eminently livable, and one of the hottest neighborhoods in the US
by Jim Dalrymple II Mar 22
Inman Handbook on Homeward
Homeward provides the buying power of a cash purchase to noncash homebuyers, allowing for more competitive offers and a better chance at winning in a multiple-offer situation
by Christy Murdock Mar 22
Do you speak the 5 love languages of customer service?
In this hot, competitive market, clients need reassurance, which might mean customizing your service based on their 'love language.' Here’s how to do that
by Rachael Hite Mar 22
Lesson Learned: It ain’t over ‘til it’s over
Find out how South Florida’s Chad Carroll has grown his brand through patience and perseverance
by Christy Murdock Mar 22
Low inventory? 11 ways to generate more listings ASAP
Your ability to generate real estate listings will be key in 2021 being your best year in the business — take action now with one of these strategies
by Jimmy Burgess Mar 21
Joining Clubhouse? Get the lowdown on this buzzy app
By now, you've probably already heard of Clubhouse, the invite-only audio app that's taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started
by Katie Lance Mar 20
The Real Word: How will rising rent prices affect the housing market?
Opinion
This week, Byron Lazine and Nicole White discuss rising rent prices, alternative home financing and how Matt Lionetti stands out from the crowd
by Byron Lazine Mar 19
How the agent commission structure benefits everyday Americans
Opinion
For those who are attacking agents and the associated commission structure, let’s be clear about who and what they’re attacking. They’re attacking everyday Americans who are helping their fellow Americans achieve the ultimate dream — owning a home
by Charlie Oppler Mar 18
The problem with antitrust litigation as a real estate business strategy
Opinion
In the real estate industry, antitrust lawsuits have become more prevalent in the past few years, but perhaps it's time for litigious parties to take a step back and refocus their energies on sellers and buyers, instead of competitors
by Bob Mathew Mar 18
How to help clients prepare for a stress-free packing experience
Packing, unpacking and moving to a new home can be an enormous undertaking, but with some careful planning and organization, the process can be a bit less stressful for your clients. Here's how you can advise them
by Gerard Splendore Mar 18
How new trends in automation are streamlining title transactions
Just like the rest of real estate, the title industry is embracing technology and its many benefits. When partnering with a title company, be sure to understand how it deploys technology in its systems — and how that tech can be used to help create the best service for you and your clients
by Tom Huddleston Mar 18
5 questions team leaders must ask their agents (and staff) every day
Add these into your cadence of accountability with your team, and watch your relationships grow and your team members flourish
by Adam Hergenrother Mar 18
Pulse: What are the biggest mortgage challenges your clients face?
This week, we want to ask our readers about the common obstacles — complications, misunderstandings and mistakes — that clients often face as they navigate the mortgage process? How did you help overcome them?
by Inman Mar 17
How to know when a team member is about to split (and what to do about it)
Like it or not, at one point or another, one of your team members is going to think about leaving. So, it's never a bad idea to be prepared, to know what an antsy agent acts like and how to have an exit strategy. Here are a few tips
by Kathleen Black Mar 17
Feeling overwhelmed, exhausted or distant? 8 ways to combat burnout
Taking a break helps minimize and prevent burnout, but to truly mitigate it, agents must practice good work-life balance that goes beyond taking a vacay
by Jay Thompson Mar 17
Is independent contractor status for real estate agents coming to an end?
Opinion
If passed, the PRO Act would make the 'ABC' test for independent contractor status the law of the land and would classify most real estate professionals and almost all other gig workers as employees
by Bernice Ross Mar 16
Teams likely to 'increase in market share' as brokerage margins sputter
Panelists at Inman Connect Now argued that teams are nimble, and can provide significant value to both consumers and real estate professionals
by Jim Dalrymple II Mar 16
Pulse: How our readers are educating clients about mortgage and alt finance
This week, our readers share how they're educating their clients about one of the most important facets of the homebuying process — financing the biggest purchase of their lives
by Inman Mar 16
Eyes on Houston: Why the city is becoming a dream location
As an agent, investor and relocation specialist in Houston, Natasha Carroll knows the city's housing market inside out. Here's her take on why Houston is becoming an ideal destination for many
by Victoria Kennedy Mar 16
How this franchise is growing its business by planting trees
Realty ONE Group is planting one tree for every closed transaction. We talked to founder and CEO Kuba Jewgieniew to find out how the company is supporting its agents while furthering its commitment to the environment
by Rachael Hite Mar 16
Agent/broker perspective: Should brokerages police industry violations?
Opinion
It's up to us as a profession to uphold high standards and accept nothing less than the behavior reflected in the NAR's Code of Ethics
by Anthony Askowitz Mar 16
How indies can thrive in today's market
Opinion
There are challenges, but the rewards of charting your own course are even greater
by Mark Choey AND Chris Lim Mar 16
Matterport and rooomy advance relationship with immersive virtual staging
The partnership aims to provide consumers with as immersive and realistic a home tour as possible before seeing it in person
by Craig C. Rowe Mar 15
How you can pave the path for increased Black homeownership
Opinion
Real estate agents have to work together to eliminate disparities and barriers to homeownership. Here's how one Realtor remains dedicated in creating pathways toward fair and equitable housing opportunities for all
by Tracey Royal Mar 15
Scared of losing talent? 3 tips for better retention
Instead of focusing on external factors and symptoms of greater problems, leaders should turn their attention to the things within their control. Here's how
by Marion Weiler Mar 15
Nothing to post? 21 social media content ideas to inspire your plan
Social media platforms are oversaturated with all sorts of posts, so creating content that's fresh, creative and engaging can help cut through the noise, grow your following and nurture trust with your clients. Here are a few ideas
by Jimmy Burgess Mar 14
6 tips for working with the largest pool of homebuyers
It’s critical to understand where, how and why millennials are searching for homes right now
by Ben Mizes Mar 13
The Real Word: Are Opendoor's plans too ambitious?
Opinion
This week, Byron Lazine and Nicole White discuss Opendoor’s expansion plans, Google Alerts for your business and a viral listing
by Byron Lazine Mar 12
New program aims to help build wealth in communities of color
Project REACh aims to address economic disparities that hinder wealth creation in underserved communities by supporting community banks
by Christopher G. Cox Mar 11
The 'my' agent: How this approach can hamper a transaction
Opinion
Work in real estate sales long enough, and you'll cross paths with a host of different personalities, both good and bad. But there's one type of agent this broker-owner struggles with — those who let transactions revolve entirely around them
by Teresa Boardman Mar 11
5 key motivational styles team leaders should know
Is your team feeling a little burned out? By discovering what motivates your agents, you will be able to create personalized systems and processes that increase their success — and happiness
by Kathleen Black Mar 11
How to wow your clients with a standout experience
Whether it's through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors
by David Parnes AND James Harris Mar 11
Why new agents should consider joining a team
Opinion
When new agents join a team, they can fast-track their success through models, systems, coaching, training, leads, culture and the opportunity for growth
by Adam Hergenrother Mar 11
11 objection-handling scripts agents need today
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
by Bernice Ross Mar 10
How Google Alerts can help you stay on top of your business
Whether used for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are invaluable
by Jay Thompson Mar 10
Pulse: How are you educating clients about mortgage and alt finance?
This week, we are curious to know: How are you helping clients navigate the complicated mortgage process? How are you informing your clients about their options?
by Inman Mar 10
Why agent Aaron Seawood left the music industry for real estate
Triplemint team leader Aaron Seawood shares the twists, turns and risks that led him from the music industry to real estate, and why he left Compass for a new brokerage in the middle of the pandemic
by Marian McPherson Mar 9
Pulse: What clients need to know about mortgages in 2021
This week, our readers tell us how they're educating clients about the mortgage market in this red-hot real estate landscape. Here's what homebuyers need to be prepared for today
by Inman Mar 9
5 benefits to partnering with a property insurance attorney
Finding an attorney who can advise your clients about the pile of paperwork sitting in front of them saves them time and money, and it shows how sensitive you are to their needs. Here are a few more important benefits
by Victoria Kennedy Mar 9
9 self-storage questions your clients should ask
Your clients shouldn't just rent any storage unit — shopping around for the perfect solution that matches their needs is recommended, if not necessary. Here is a list of questions to equip them with
by Bill Gassett Mar 9
What do clients need in 2021? 8 skills every agent must nail
Opinion
In today’s frenzied markets, real estate agents have to be on top of every aspect of the deal. Here’s what buyers and sellers should expect from agents
by Cara Ameer Mar 9
10 credit mistakes that could cost buyers their dream home
Here's how you can help keep your clients on track to prevent them from blowing up their chances of owning a home
by Carl Medford Mar 8
6 ways agents can disrupt the disruptors today
Embracing change, technology and the evolution of our industry is the key to succeeding and remaining relevant as an agent. Do this consistently, and you will emerge as a leader in your marketplace
by Faisal Susiwala Mar 8
How to set the right price and attract a crowd that buyers will follow
Buyers are put at ease when they notice high amounts of buyer activity for a particular listing. There’s comfort in the crowd, especially in today’s highly competitive seller’s market
by Jenny Usaj Mar 8
Trying to find your niche? 5 tips for working with seniors
Connecting with seniors and their loved ones — and taking the time to understand their challenges fully — is essential to successful outcomes, according to the industry’s best SRES professionals
by Christy Murdock Mar 7
The Real Word: What does Zillow's earnings mean for solo agents?
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s shareholder letter, Compass acquisitions and direct mail strategies that work
by Byron Lazine Mar 5
How to scoop up more market share in feeder markets
Now that you've solidified your position as a go-to local agent, what's next? A natural career progression might include expanding into neighboring areas and feeder markets. Here's how to do it successfully
by Mauricio Umansky Mar 4
One week after LA launch, Knock blankets Southern California
A rapid expansion from Los Angeles into San Diego, Santa Barbara and markets inland puts Knock well ahead of its '21 in 21' available markets goal
by Craig C. Rowe Mar 4
Not just a home! Why lifestyle matters most in 2021
Opinion
Today’s real estate consumers believe how they live within their communities is just as important as the layout of their homes. Understanding this shift is crucial for real estate professionals. Here's why
by Scott Beaudry Mar 4
3 excuses agents make that sabotage their success
Without even realizing it, agents often get in their own way and self-sabotage their success by making excuses. As a result, they miss out on important opportunities to grow. Do any of these common excuses sound familiar?
by Kathleen Black Mar 4
7 secrets to growing a high-performing, loyal, lasting team
Opinion
High-performing teams are developed, grown and cultivated with purpose — from the inside out. Here are the common themes I see among solid teams
by Chris Pollinger Mar 4
Be your market's authority! 6 tips for getting more PR buzz
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
by Justin Tucker Mar 3
Your deal flopped! Are you guilty of these 7 sale-killing behaviors?
Opinion
When one of your deals flops, look for what went wrong and what you can do to prevent it — and avoid making that same mistake in the future. Here are a few common deal-killing behaviors to watch out for
by Bernice Ross Mar 3
Pulse: What do clients need to know about mortgages in 2021?
In today's pandemic-stricken real estate landscape, agents have to do everything they can to educate homebuyers — especially when it comes to the mortgage market. So, what do clients need to prepare for?
by Inman Mar 3
10 myths about baby boomers that could cost you business
Opinion
Baby boomers own a lot of real estate and, therefore, a lot of potential business. A broker of the generation offers some advice for agents looking to work with this cohort
by Teresa Boardman Mar 3
Pulse: The alternative mortgage services clients are opting for
In today's market, what alternative financing models are clients drawn to? That's the question we posed last week, kickstarting a new theme of the month. Here's what our readers had to say
by Inman Mar 2
4 simple (but effective) strategies for fighting real estate stress
Real estate is rife with forces that threaten to drag agents down, which is why they have to learn how to combat day-to-day stress. Here are a handful of tips that can help you find some peace and keep anxiety at bay
by Michael Zaransky Mar 2
Why people matter most: One real estate pro recounts his story
Opinion
My glass-half-full analysis of 2020 is that many real estate agents who might have been neglecting their sphere corrected that, reaching out to folks not just to try to earn a listing or commission, but to see how they were doing personally. Here's why that's important
by Bret Calltharp Mar 2
How agents can prepare for (an even busier) spring right now
Opinion
Here are 3 easy ways agents can prepare for a potentially hustling and bustling spring marketplace even without the downtime that a slow winter market usually provides
by Anthony West Mar 2
How to combat 5 common lies listing agents tell — and win the listing
Opinion
Be sure to always ask if the other agent has promised anything that you haven’t. That will be your opportunity to counter any lies with truth
by Carl Medford Mar 2
The Inman Handbook on Knock
Fintech or proptech? Both? Home Swap provider Knock is moving quickly to surpass its goal of being in 21 markets before the end of 2021. Here's what you should know about its unique lending model designed to help homeowners buy before they sell
by Craig C. Rowe Mar 1
What you should know about elevator safety 
Structure, accidents, safety tips — here’s everything agents need to know about elevators
by Gerard Splendore Mar 1
Direct mail marketing isn't dead! Here's how to do it right
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
by Christy Murdock Feb 28
Affordable housing crisis deepens for communities of color amid COVID-19
On top of a slew of far-reaching problems, a widespread lack of affordable housing is exacerbated by the COVID-19 pandemic and the resulting layoffs and job losses — and it's devastating communities of color
by Christopher G. Cox Feb 26
50% of agents will leave: One broker predicts real estate's future
Opinion
As an industry, we should stop obsessing over things we can’t or won’t fix and take a look inward at the things that make us special as individual agents and organizations. Here's why
by Ryan Rodenbeck Feb 26
The Real Word: Can ShowingTime competitors step up?
Opinion
This week, Byron Lazine and Nicole White discuss the new showing platform Instashowing, Redfin’s acquisition of RentPath, and Kim Kardashian's and Kayne West's divorce.
by Byron Lazine Feb 26
From cold to close: How to ensure a seamless closing?
In this third and final part of the series on digital transactions, we will move past search and showings and onto the signing and closing process. Here are the main types of digital signings (and their perks) to know
by Marvin Stone Feb 26
Smart home tech: How to keep your home network safe with Firewalla
For the past year or so that we've been working virtually, so much of our daily lives and work revolved around our home networks. That's why it's important to keep that beating heart alive and well. Here's how Firewalla can help keep it secure
by Brandon Doyle Feb 26
Real (Estate) Talk: How to push for accountability in our associations
Opinion
Although some associations attempt to advocate marginalized voices, the stated intent is often far from the actual impact. Speaking up to seek accountability for authentic justice, equity, diversity and inclusion is what this moment requires from us all
by Lee Davenport Feb 25
5 non-real estate classes that’ll make you a better agent
From improv to MasterClasses on persuasion, negotiation and, yes, even feeling confident in your own skin, these education programs will help you find self-assuredness and give you a leg up on your competition
by Kathleen Black Feb 25
From cold to close: How virtual showing tools benefit your long-term business
In this second part of a multipart series on digital transactions and new technologies, we're focusing on the all-virtual tools that will make your remote showings a breeze instead of a 'can you hear me now' moment
by Marvin Stone Feb 25
Real (Estate) Talk: What is diversity without inclusion, equity or justice?
Opinion
Although some associations attempt to be a beacon of belonging, if you whip out a magnifying glass, it is glaringly obvious that these diversity and inclusion councils are in name only. Here are the ramifications of that
by Lee Davenport Feb 25
10 agent questions every team leader should prepare for
From how to get better leads to what books to read, here are some of the most common queries team leaders hear — and how to answer them
by Adam Hergenrother Feb 25
4 tips to help you win new construction listings
New construction listings are a specialized area of the industry that can take an agent’s career to the next level. Here are a few tried-and-true practices to help you tap into this market
by James Harris AND David Parnes Feb 25
Want to crush it on TikTok, Instagram or YouTube? 7 tips for video creation
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
by Bernice Ross Feb 24
Pulse: What alternative mortgage services are clients opting for?
As we approach the end of the month, we're rolling our sleeves up and prepping to plunge into our next theme of mortgage and alternative financing. This week, we're asking our readers: What alternative financing models are your clients drawn to?
by Inman Feb 24
From cold to close: 3 tips for better digital lead response
In this multipart series, you'll learn about digital transactions from end to end and examine new technologies that can enhance the process. First up? Solutions that keep digital inquiries on the digital path
by Marvin Stone Feb 24