The biggest challenge in a recent Manhattan sale that Chiaramonte brokered was not the high price point, but rather finding a buyer willing to renovate a co-op
In real estate, you could be one relationship away from moving your business to the next level. Here are my top tips for giving a solid first impression, making quicker connections and building meaningful rapport
Here are a few tips to help ensure that when your ideal clients search for a real estate agent, they'll find and get to know, like and trust you
Agents need to embrace personal branding and control their online presence now more than ever
Elite real estate pros consistently integrate these effective time-management hacks into their daily lives
They say that the most effective CRM is the one you actually use, but lead capture is just the first step. Here's how to use Chime CRM to focus on optimizing your entire process from appointment to agreement, agreement to contract, contract to settlement and settlement to repeat client
Here are a handful of coming-soon marketing tactics that’ll get a little buzz going for your listing before it hits the market
This week, we want to know: What's the longest time one of your luxury listings lingered on the market? What caused the listing to get stale, and how did you fix the situation?
Opinion
Real estate agents do things that only a human mind, human touch, understanding and empathy can achieve
Any luxury agent will tell you that the strength of your career is as good as the vastness of your network. So, if you're starting to build your contacts, here are a few tips to help you hit the ground running
Mastering the luxury market can be rewarding — but it’s also a lot of work. If you want to take the plunge into the world of the high-end, here are a few skillsets to hone
Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they're everywhere. So, as a tech-forward real estate agent, here's how you can leverage them and meet clients where they are
Here are 3 Instagram strategies you can implement right way to start grabbing local prospects' attention online and generating leads
The way we live, work and play has significantly changed over the past year or so, and these shifts will continue to drive luxury consumer behavior as far as how and where they choose to live. Here are a few trends you need to be ready for
In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to shift from the reactive 'hope marketing' to proactive, referral-boosting strategies
If you go deeper in your past client relationships, they will take your business wider
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
OnTrack Agent is an online resource for real estate agents to access coaching, training and other resources to assist in business growth
Although any property investment presents a mix of risks, drawbacks and rewards, there are many small towns that offer great real estate investment opportunities far and above what the big city can present
Compass' growth over the past 3 years has been remarkable. It is one of the fastest growing real estate brokerages of all time — yet its stock price continues to decline
App can help top producers off-load work that's beyond their pay-grade while helping new agents and aspirational assistants learn their market
Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here's how you can ensure a positive and value-driven buying and selling experience
Opinion
Do what the top producers do and avoid the mistakes that can keep you from becoming the best agent you can possibly be
Technology that you’re paying for but not using is just money down the drain. Follow these steps, and you’ll get great adoption, increased agent loyalty and engagement — and the best return on your tech investment
How can you ensure every member of your team is performing? Here are a few simple tips to help your team end the year on solid ground
Establishing yourself as an expert, marketing yourself effectively and utilizing your network to make new connections will give you an edge over your competitors
Opinion
It’s a bad move for your clients, the buyer’s agent and your career. Here's why
When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want
Opinion
As fewer companies dominate the scene and own the software it takes to run a real estate business, prices will go up while customer service and innovation decline
Luxury real estate adviser and attorney Edward Mermelstein talks celebrity prenups, why actors frequently shell out big for rentals and what luxury lawyers tell their biggest clients
How did Facebook's outage affect those industries that run ads and use its reach to empower marketing campaigns? Here's how the real estate industry can be better prepared next time
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience
What’s the most critical evolution luxury real estate has experienced? What’s most vital to luxury clients today? Here's what readers (OK, reader) said
Becky Eakle argued during Coldwell Banker's Gen Blue Experience that the listing agent always wins. The key then is figuring out how to get more would-be sellers off the fence
Insulation, when installed properly, can significantly cut down energy costs, reduce noise, keep pests out, waterproof structures and minimize air filtration. Educate yourself on all the options so you can help your clients in their decision-making process
When giving advice about making it in real estate, agents often talk about lead generation, follow-up, working your sphere and other strategies. What they don't talk about is mindset — an equally important aspect. Here's how mindset can catapult you to success
Find out how Boston-area luxury real estate agent Dana Bull learned that having the right backup means everything
Opinion
This week, Bryon Lazine and Nicole White discuss a viral TikTok video that criticizes iBuyers, what Americans are willing to sacrifice for a home, and the 'Conjuring' house that's now on the market.
Here are a few things to consider as you plan for next year
Here’s what real estate agents need to do to expand their online presence and get the most from digital marketing efforts
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Confidence is key if you're in the business of buying and selling real estate, and it's especially crucial if you're trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few
Opinion
The truth is, it's all about figuring out what you need to get the job done. Become the kind of person who figures things out and develops the skills to achieve the goals you’ve set for yourself
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
Agents can play a valuable role ensuring their clients are set up for rental success by identifying homes that might be great rentals, suggesting improvements and updates, and informing owners of local rules. Here's what to know
FHA and VA loans are essential to first-time buyers, who account for about 4 out of every 5 FHA purchase loans. However, in today's market, sellers are quick to dismiss offers that come with this type of financing. Here's why
Opinion
Are rising housing prices a bad thing? Consumers think so. It’s critical real estate agents understand and can explain what that means for clients, the industry and the economy
Join us for Luxury Connect, Oct. 25-26, in Las Vegas to find out secrets on how to navigate tricky conversations, price homes right, and manage client expectations with Tami Pardee and Aaron Kirman
Windermere Chief Economist Matthew Gardner dives into how consumers feel about the market based on Fannie Mae's latest Home Purchase Sentiment Index survey. The incremental shifts across the results indicate that consumers are feeling the market cool
If you want to level up in 2022, first, slow down. Think carefully about the past year — what worked, what didn't, what could've used a little improvement — and then start carving your path to growth one step at a time
Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business
What's the most tried-and-true tip when it comes to marketing luxury real estate listings? Readers share their top helpful hints
Opinion
Agents flock to Facebook groups to find answers to commission objections only to find a lot of useless chatter. Here's a breakdown of the most common handlers and what works
Clubhouse used to be one of the hottest networking apps out there. But now that the hype has died down, Inman asked agents if it was still a platform worth their time
Listing not getting enough traction? Well, the good news is that there's a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider
From leveraging Instagram's nifty Reels feature to introducing interactive floor plans, here's how our readers are spicing up their marketing plans for 2022
Find out how former pilot Matt Dolan learned that when it comes to real estate, every deal has its own potential
Kristen Diamond, CMO at Better Homes and Garden Real Estate The Masiello Group, shares how she's thinking about her marketing plan in 2022 to help you hone yours
Find out how Zillow has managed pandemic-fueled increases in online traffic while enhancing services to agents and customers
At-home pet spas and showers are now a unique (and sought-after) selling point of newer and remodeled properties. Knowing and understanding these trends can help agents stand out to potential clients
We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
Opinion
This week, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who's being sued in $4.8M transaction, and the paint color that can cool a home better than air-conditioning
For agents, staying safe on the job includes protecting yourself against COVID-19, but discussion of pandemic protocols has been largely absent from Realtor Safety Month
A podcast does more than just entertain. When done right, it can communicate real value to your listeners and eventually, turn them into clients and referrals. So, if you want to get in the game of creating a podcast, here are some tips to get you started
From getting a phone call from Gary Keller to rejection from a buyer, Homeward founder Tim Heyl shares the 3 moments that led him to success. Read about the 3 moments that sharpened Heyl's leadership skills ahead of his appearance at Inman Connect Las Vegas
Part of what's new is a mentorship adviser, a tool that juxtaposes new agents' profiles with existing performers to determine who in-house could best help them assimilate and succeed
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
Opinion
Take action now to formulate your marketing plan for listings, and you will see your business grow
Opinion
Those of you out there still clinging to something around a 6 or 7 will want to pay special attention, because Apple's 13th iPhone iteration will make buyers even more apt to pose, snap and record — faster
Opinion
Brokers have 2 solid options to consider when agents give notice of their intention to leave
Opinion
First impressions are everything when putting a home on the market. That’s just one of several things we wish sellers understood about marketing homes to sell
High costs, high taxes and high inflation hit homeowners in all price ranges. Here are a few ways you can help distressed homeowners stay in their homes
There is no need to avoid conflict when you have confidence, communication skills and the right mindset to handle any conversation that comes your way
To become the local expert, you have to earn it by building your market knowledge and reputation. Here's how to get there faster
Making changes and fine-tuning your marketing plan for next year? Tell us what you're introducing to your repertoire and how those strategies will help you stand out in 2022
No two investment properties are the same. The history of repairs, market conditions and the long-term growth potential of the area — as well as your own risk preferences — all factor into whether a property is the right fit for your portfolio
Top real-estate agents gave their insight into building a personal brand at a recent Inman Connect Now session
It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here's how Siena Dorsey of The Agency did it
Helping celebrity clients find their dream homes can be tricky. What's the right approach? How can you impress? Who's the VIP in the entourage? Here are a few tips for real estate agents to make an impression and ensure repeat business
Offer steak knives to entice buyers, don't door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they've ever received throughout their careers
Opinion
Having space and wellness areas, home entertainment capabilities and interconnectivity are the most fashionable luxuries
Focus on doing what you do well, and find people and systems that will support you and augment your skills
Like many online platforms, the past year has been a time of innovation and development for Homesnap. Find out how to put these new features to work for your business and what the company is rolling out later this month
Here's what you need to know to suggest stair lifts as an alternative means of traveling safely between a home's floors
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Are you ready to harness the power of Clubhouse for your business? Here, Brittany Rose, entrepreneur, Realtor and community connector shares how she built a 54,200-follower Clubhouse community for women in real estate and how you can monetize your social media connections
Find out how good your closing skills are by answering these 10 questions
What can real estate agents do to grow their businesses? Here is Jimmy Burgess' 12-step plan for thriving through a market transition
'The Hollywood Reporter' on Wednesday named Aaron Kirman, Fredrik Eklund and Jade Mills among the top 30 luxury agents working in Los Angeles right now
Opinion
Although it was originally designed to help consumers, 'Coming Soon' has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired?
Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day
Opinion
Finding the perfect name for your real estate team or brokerage is essential to success — and it's become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
You must be able to lead yourself first before anyone else will follow you, including current team members and future agents and employees
From a ghost inspection to a complete and total ban on police, homebuyers and sellers expect a lot from their agents — and they're not afraid to make some pretty big asks
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns. Here's what you should know
Details matter, especially with how much buyers are shelling out for their dream homes. Here are some must-do prep tasks sellers should do before listing
Ever been steered in the wrong direction? This week, we're encouraging you to share the most useless, misguided and downright terrible marketing tips you've ever received
This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It's not too late — we're encouraging you to continue the conversation in our comments section
Daimler became president of Zillow in February, but has been honing her leadership skill since her early days as the co-founder of multiple startups. Read about the 3 moments that sharpened Daimler's leadership skills ahead of her appearance at Inman Connect Las Vegas
Market your services in a whole new way when you make Redfin your referral partner
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Opinion
Do you know what makes your scripts winners? Bernice Ross dissects which scripts are pure gold and which will be epic fails — plus best practices for any script
Opinion
NAR is the face of real estate — a nice big target to blame when something needs to be fixed. But here's why it's really up to real estate brokerages to raise their standards
Opinion
This week, Bryon and Nicole discuss new trends like fence renovations, shifts in home preferences and agents like Ryan Serhant building their brand in the real estate industry.
Give gifts that will help you stay top-of-mind for your clients, and you'll go from being a one-time agent to a lifetime agent
Inman reached out to agents across the US and beyond to share the most outlandish ways they've successfully marketed their business
Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote your business
Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here's why traditional listing photography, despite its flaws, will still be standard practice
From state-of-the-art gyms to custom salons and high-end sports courts, today’s luxury buyers are seeking more than just the finest fixtures and finishes — they want a resort-style destination to escape to
Opinion
When finding someone to takeover as team leader, the search might take a while — the stakes are higher. Here are the traits a worthy candidate should have
What's that one marketing campaign that really stood out to you (and still does, even years later)? This week, we're inviting our readers to share their favorite marketing efforts — whether it's their own or someone else's
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don't limit yourself to blog posts
Every Monday, Wednesday and Friday, we'll bring you the best advice, top tips and latest how-to's in a quick, easy-to-read format
Is your marketing plan ready for fall? This week, as we dive into marketing month, our readers share tried-and-true strategies every agent should be taking advantage of during leaf-peeping season
Opinion
Virtual tours are alive and well. In fact, they are improving all the time as technology continues to evolve. However, even though virtual tours help spark that initial connection between client and home, in-person tours are what seal the deal. Here's why
Choosing the right property management platform can make all the difference in putting you ahead of the competition while helping you foster more meaningful relationships with your clients
Realtor.com keeps innovating and developing as a more relevant and tech-friendly platform. Here's what real estate agents need to know to stay ahead of the curve
Opinion
Real estate professionals face 3 distinct areas of risk: financial, physical and legal. Here are a few tips for dealing with those risks
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
Find out how luxury real estate specialist Neal Oates Jr. developed a cutting-edge global brand through good old-fashioned respect
Here are the tools you need to make social media nearly effortless from social media guru Katie Lance
Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here's the Inman Top 5 for the week
Opinion
This week, Bryon and Nicole discuss if listing feedback actually matters, the surge of coworking spaces during COVID and the biggest listing cliches agents are guilty of using (and reusing).
Here's how to further your social media reach, maximize your profiles and generate leads on Instagram — on a dime
Prospecting can be an intimidating task for a lot of agents. However, there's really no right or wrong way to prospect, and each of us has to choose what works best for our personalities and styles. Here are a few ideas to help you get started
Are you familiar with CRM software and lead generation tools? What about AI? If you aren't familiarizing yourself with the latest and greatest in tech, you're missing out on an opportunity to kick your business up a notch (or two)
Owning a neighborhood takes time and commitment, and you need to find one that works for you. Once you do find the right 'spot,' don’t hesitate to go all in, be creative and make it your own. Here's how
New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips
Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing
Real estate leader Lori Namazi shares how women can establish and expand a robust real estate brand
To tap into local inherited listings, all real estate agents need is the internet
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
This week, as we roll up our sleeves and prepare to dig deep into marketing month here at Inman, we want to know: What are the tried-and-true marketing tactics you're leaning on this fall? And what new strategies are you introducing to your plan?
Good content introduces you to potential clients, builds brand awareness and codifies your value, while prospecting for you 24 hours a day, 365 days a year
Maison Real Estate has only been around since 2019, but innovative marketing tactics and services have made it a force to be reckoned with in South Carolina
Picking a mentor to help guide you throughout your career — especially as you're starting out in real estate — can make a world of a difference. If you're looking around for the right person, here are a few things to consider
The California Association of Realtors' annual WomanUP! conference kicks off this week. Here are four sessions to add to your calendar
What cliches in listing copy make you cringe and shake your head? Our readers share the most common stock phrases agents are using (but should probably stop) to entice buyers
Opinion
Just this month, the U.S. Census Bureau announced it would ask respondents their sexual orientation and gender identity when conducting its Household Pulse Survey. Here's what the latest report revealed
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and predicts how the market will fare
Between the wildfires and hurricanes this week, now’s the perfect time to review how to advise clients who suffer natural disaster loss
Opinion
It doesn’t matter how easy it is to provide feedback through technology now — some buyer’s agents are just not going to do it. There isn’t any point in making a big deal out of it. Here's why
Halo's SFR2O offers aspiring homeowners the opportunity to own based on their future propensity to financially manage a mortgage instead of their current economic position
If you’re looking to expand your client base or jump-start stalled productivity, there’s never been a better time to try this strategy to drive listing and sales leads
Knowing how to best leverage each form of web presence can make you that much smarter a marketer — and your seller that much more satisfied with your effort
Edutainment, a marriage of education and entertainment, is playful but informative and can go a long way in capturing — and keeping — your audience's attention. If you're ready to dream up some "edutaining" video content, here are a few ideas to get you started
Increasing your average sales price is simply a small shift in focus followed by a strategic plan to position yourself as the luxury expert. Here are six steps that will help you do just that
Opinion
As the home improvement retailer's earnings report revealed, there are fewer Home Depot shoppers now than when the pandemic first began. However, that shouldn't necessarily spark concern about the housing market
If you haven't pivoted to offer virtual tours to your clients, what are you waiting for? Virtual tours are becoming industry standard, and they're not going away anytime soon. Here are 7 providers to choose from and what they bring to the table
Opinion
This week, Bryon and Nicole discuss how the eviction crisis is more "clickbait" than we may think, if HOA and condo boards is good for business and an MTV show that's making a comeback
Here's how James Harris and David Parnes of "Million Dollar Listing LA" fame moved across the pond to The Agency and beat all the major challenges along the way — growing a team from scratch, with no contacts and no track record
Property management expands your network, your database and ultimately, your business. Teams of the future will offer more services — and you can be sure property management will be one of them
At the heart of every real estate transaction is a series of expectations, and they might be a little skewed as we're coming out of an extreme seller's market. Here are the 3 fundamental steps (and tips for every part of the process) to manage them effectively and win your client's approval
With the market starting to cool, now's a good time to check in with your agents. Are they on track with their goals? Here's how to make the most of agent check-ins and successfully plan for the upcoming year
When it comes to listing descriptions, some agents just miss the mark. This week, we're asking you to share the most cliched, worn-out phrases that you've been seeing in listing copy. What makes you cringe?
How do you know if you'll commit to a new tool, program or resource? Too many agents give up before seeing their goals through, so before you pull the trigger, use these steps to determine if you should move forward
After a year of booming home price growth and bidding wars, the market is slowing down. 2 leading brokers share how to help sellers deal with the shift
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
This week, our readers share a couple of listing mistakes and bad habits that can hamper a property's ability to sell. Are you guilty of any of them?
Although the temp might still be high outside, now's the time to start thinking ahead about creating warm spaces for fall. Whether you're going all out with staging or giving clients some advice, here are a few fall decorating tips to celebrate the season
The independence that a small residential elevator brings to a homeowner, as well as the value it adds to the price of the house, makes it a worthwhile investment. However, it does come with many requirements, upkeep and expenses
Making mistakes in real estate (especially when you're first starting out) is inevitable. However, if you approach failure with the right attitude, commit to the practice and tap into the expertise of mentors, you'll grow in this business
Opinion
Home prices are spiraling out of control. There are several reasons prices just keep climbing, but it can't last forever. Here's what it'll take for prices to even out
In a tutorial video, Chris Jones, the co-founder of Guerilla Realty, explained how agents can use FSBO listings on Zillow to get leads
Open shelving is more than just a fleeting trend. When done right, it can really imbue a home with some much-needed style and personality while saving space. Here are a few fresh and creative ways to put this concept to good use
Opinion
This week, Bryon and Nicole discuss whether Zillow is potentially becoming a monopoly and go over a list of things to do before selling a home and real estate tips from Kim Kardashian
Opinion
The current construction industry remains powerful in its environmental degradation. However, 3D printing may offer a chance to rewire construction’s cyclical ideology, acting as a solution to both sustainability and efficiency
Here’s a handy list of video ideas that every agent can — and should — easily make to reach out to more potential buyers and sellers and keep in touch with past clients
In a new tutorial video, Chris Jones, the co-founder of Guerilla Realty, explains how creating 2 simple contact lists can help an agent generate leads on Facebook
Thinking about hiring a showing assistant or buyer's agent? This list of must-have skills, qualities and traits will come in handy as you vet potential team members
Opinion
The recent onslaught of wildfires and accompanying smoke blanketing many states are combining with the pandemic with deadly results. It is not just personal health that is being affected — there are significant implications for real estate as well
Last summer, everyone was on the quest for equality, but where are we one year after George Floyd's murder? Julia Lashay Israel, Keller Williams head of diversity, equity and inclusion, shares some initiatives she's embracing
If you're looking to improve the customer experience for your agents' clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire
The hot real estate market has fueled strong growth across the industry. Compass' growth is noteworthy, and it demonstrates that though the industry moves slowly, some players move faster than others
Now more than ever, properties are selling well over list price, and buyers are chomping at the bit to purchase. Here's why you shouldn't wait to get in on the action
This week, we're asking readers to share some major listing bloopers they're seeing right now. What are some tragic errors agents just shouldn't commit?
Find out what’s hot in luxury homes from Mauricio Umansky, founder and CEO of The Agency in Los Angeles
Opinion
How can you start a real estate career with a competitive edge? Arm yourself with these must-do tips
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing
From virtual staging to 3D tours, agents today have a lot of tools and services at their disposal to really make a listing shine. Here's what our readers are using today
An agent is wondering if joining a condo or homeowners association board will help her in her real estate career. What advice should her broker give her?
Opinion
Although there's a lot of chatter about an 'eviction tsunami' or 'eviction apocalypse' whenever the federal moratorium ends, the data does not support that fear. Here's a deeper dive
Opinion
Buyers are stretching their budgets more than ever, and they want the best their money can buy. If sellers want to capitalize on their homesale, they’ll have to put in the work. Here are 10 seller must-do’s and why they matter to buyers
Opinion
A solid agent will be good anywhere. However, the decision of where you hang your license can determine a lot about how you take your business to the next level — and whether you'll even make it in real estate
Sharpening your negotiation skills will ensure you are equipped to represent clients and provide the best possible service. And just like anything else, you'll need constant practice. Here are a few tips to help you
There has never been a more critical time to take your communication skills to the next level. Here's how to connect better with sellers (for the win)
We see you out in the trenches every day hustling, bringing your clients top-notch service and making dreams come true. That's why we want you to become an Inman contributor
Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here's the Inman Top 5 for the week
From buying an apartment to a meeting with Barbara Corcoran in Manhattan, Scott Durkin shares the 3 life moments that steered him on his path to success
Online reviews and recommendations are key to building credibility with potential customers and growing your business. Don't know where to start? Here are a few strategies to get your clients talking about you
Opinion
This week, Byron Lazine and Nicole White discuss a Black real estate agent and his clients who were handcuffed while touring a home, Zillow seeing profits slip and real estate agents paying NCAA athletes
Rory Golod has climbed the ranks at Compass to become the president of the brokerage's offices in the New York tristate region. Here are 3 moments that shaped his career
Opinion
If home prices are at an all-time high, how can we say that commissions are going down? Here's what agents might not be noticing when it comes to their commission
Opinion
Inflation can have a deep and lasting impact on housing and the larger economy. Here, one broker steps back to recount what it was like during the 1970s inflation and what's different now
Forget about expired and FSBO listings — if agents can successfully and consistently land divorce listings, their business will boom
Selling a luxury house that overlooks the water can be lucrative, if you know how to do it right. Here are a few tried-and-true tips to help you promote the benefits of living in a waterfront residence
From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow
Opinion
Find someone who's better than you and who understands how to manage clients, communicate with authority and compassion, and get deals done
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
There's a lot more to a listing today than ever before. So, what tools and strategies are you using to make sure your sellers' house shines?
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
Whether you’re doing a major update or staging their home for sale, here’s how to put these in-demand and inviting colors to work for your clients
IGuide's newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing
Whether they’re ready to spend their quarantine savings or are restarting an abandoned home search, here’s how to talk to these eager buyers
From lack of optimization on MLS platforms to difficulties in adopting new tech, here are all the problem areas our readers shared with us this past week
Cutting off a client can seem counterintuitive, but certain circumstances can make it seem like the only option. Here are some red flags that may warrant firing a client, and a few ways to go about it
A well-maintained landscape and attractive exterior are key to capturing a potential buyer's attention right from the start. Here are a few ways to boost your listing's curb appeal and make a stellar first impression
A well-designed, organized and cheerful laundry room or "clothing care center," no matter where it's located in a home, is definitely a fantastic selling point. Here are a few features agents should learn about
Finding efficiencies wherever you can will help you work smarter, not harder. Here are 11 must-try apps that'll save you time, put you in control and keep you organized wherever you go
From juggling 100 cases a day as an attorney to switching careers and being promoted from agent to manager, Bess Freedman shares the 3 moments that paved her path to success
Opinion
As real estate professionals, we should be finding ways to be good neighbors to our clients and to the earth that surrounds and sustains us and our businesses. Here's what you can do to help
Opinion
This week, Byron Lazine and Nicole White discuss a growing number of sellers who use spy cams during showings, the slowing down of bidding wars, and Liz Vaynerchuk-Novello’s simple strategy that makes a big difference
Opinion
It's fully understandable that teams in Connecticut are frustrated at impending changes that could cost them money and branding. However, if regulation happened nationwide, some commonality from state to state could be a welcome change
Thanks to high demand and low supply, sellers don't have to do much to their homes to attract buyers — and often don't. But that could change, real estate agents told Inman
From researching your target audience to utilizing a robust mix of tools and creative content, developing a thoughtful marketing campaign will ensure your brand stands out from the rest
After learning all the technical skills needed for the job, leadership and hard work are essential to success in this industry. These tips will help new (and seasoned) agents become natural leaders
Reviews can truly be the currency of your business. Here's how you can create a positive experience for all of your clients — and stand out with your customer service
Opinion
A real estate platform as a service creates a robust consumer-facing business that also offers a streamlined experience for agents and their clients, no matter where they are
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. Here are the top stats you need to focus on
This week, we're focusing on the shortcomings, problems and question marks related to listing tech. What's lacking, and what are some of the main issues you're seeing today?
It's important to maintain connections because your business often depends on the quality of those relationships. But here's why you shouldn't neglect strangers and acquaintances
Opinion
Here’s how to maximize your listing’s potential and capture more online views
What happens when the market starts to tilt in buyers' favor? Here's what agents need to be thinking through, preparing for and learning about to better serve their future clients
From utilizing professional photography to tapping into your sphere, here are some essential tips newbies need to know about marketing listings
Dealing with rejection is never easy, but staying positive and learning from the past will benefit you in the long run. Here's how to bounce back when you've been shot down
Given current market conditions, there really are no bargains, so it comes down to what a given individual wants — financially and personally. Here's what to consider in the buying vs. renting debate
Opinion
Launched as a 6-market tour, The Alliance Certified Ally program is a mix of virtual and in-person training sessions that bring the LGBTQ+ community and ally real estate pros together. Here are common themes, questions and lessons learned
One of Atlanta's oldest neighborhoods, the Old Fourth Ward is centrally located and home to a buzzing food and arts scene
It's unclear exactly how many properties will be freed up now that the federal eviction and foreclosure moratoriums have expired. But whichever way it goes, agents will want to be prepared
According to a recent BoxBrownie study, most real estate listings suffer from one thing: a lack of good visuals. Whether you're a newbie or a more experienced agent, here are a few tips you need to know about getting listing visuals right
This month, we're sharing terabytes of knowledge on listing tech, its evolution and best practices tailored for today's increasingly digital world
Find out how this Miami luxury team keeps learning through active listening
The launch of the new Expansion Network is a welcome addition to the support already provided by Keller Williams. It's what KW teams need to stay ahead of the competition — and here's why
If you're a new agent, learning a thing or two about a home's most sought-after features will go a long way in helping you stand out with clients
If you question what value social media really adds to your business, don't. Point blank, it gives real estate agents way more reach than they could get offline. It's not for everyone, but here are some tips to make getting started easier
Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here's the Inman Top 5 for the week of July 24-30, 2021
Ryan Cochrane, who won 2 medals for Canada in past Olympic Games, spoke to Inman about his Olympics career, watching from the sidelines and getting his sea legs in real estate
Opinion
This week, Byron Lazine and Nicole White discuss a new law put into place that affects Connecticut real estate teams, how telling a couple to get counseling led to more deals for one agent, and Brad Inman’s big announcement
Short sales can help homeowners in need get out of a financial obligation they can no longer afford ethically — but only when handled right
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
Here are three great ways to get the ball rolling in the marketing department as a brand new real estate agent on the cheap
Driven by high purchase and sale volumes and the rise in home values, iBuyers will have blowout quarters with record revenues
People have all sorts of reasons for choosing another agent, and rejection is just part of the job. New agents need to understand and learn how to move past this fast. Here's why
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
Online resources can give buyers and sellers an advantage when it comes to accessing information on the market and current listings. But nothing can replace the expertise and knowledge of an experienced agent
Opinion
Increased regulatory enforcement and the ending of IC status are just a few of the possible changes that could greatly impact the way we do business. Here's what agents should prepare for
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
82% of homeowners in 1000watt survey said they either were more likely to trust information from Zillow than from a real estate agent or to trust them about the same
When it comes to listings, what makes for a solid marketing strategy? From social media to video tours, we want you to chime in with your best advice and tips for newbie agents
Thanks to new rules, NCAA athletes can now use their name, image and likeness to promote your business. Smart agents should seize this opportunity. Here's why
Opinion
Here are a plethora must-read books from authors who are willing to help in your ongoing quest for real estate knowledge
Opinion
Anyone believing but there will be a flood of homes that will be foreclosed on either toward the end of this year or in 2022 is likely to be disappointed. Here's a closer look
Answer yes or no to the following 10 questions, and see how you score on the 'most likely to succeed in real estate' scale
Are you writing an error-free, winning offer? We reached out to industry professionals across the country to find out what contract details agents are getting wrong in today's market
Traditional marketing and growth strategies were upended, thanks to the pandemic. Here are a few ways agents can use their special sauce to engage buyers, promote their brand and get that listing sold
From pushing forward with your marketing and really knowing your market to offering top-notch customer service at all times, here's the advice you'd give agents entering a shifting market
Broker and ethics hearing officer Barbara Betts details the ways agents misrepresent themselves and the transaction, sometimes inadvertently
From answering the phone to packing a suitcase, Jade Mills shared with Inman the 3 life moments that steered her on her path to success
Opinion
So you've got your real estate license in hand — now what? Of course, finding a place to work and securing those first clients may seem like they should top your list, but there are a few other details newbies shouldn't neglect
Opinion
Knowing how to combat misguided viewpoints with vetted knowledge and confidence is vital. Here's how to deal with a few common scenarios
Find out how Florida agent Liz Hogan learned that it’s not just what you know, it’s often who you know that gets results
Put these ingredients in place for every buyer lead you receive, and you’ll succeed with more ease and fewer headaches — while building that ever-elusive loyalty
Learn the upsides (and downsides) of contract strategies, and find out how to guard against the most common errors
When you’re ready to grow your business, social media will be one of your most important tools, and building a content calendar will help you automate your efforts
Every agent needs an amazing bio for clients to check out as they do their homework, but it can be tough to come up with one, especially if you have little experience. If you're not sure where to start, here are a few tips (and examples worth borrowing)
Opinion
This week, Byron Lazine and Nicole White discuss Biden’s executive order, why singles are moving and Opendoor’s new referral rewards program
RE/MAX CEO Adam Contos shares how his career as a Marine and Special Weapons And Tactics leader informs how he leads, recruits and thinks about success
Making connections is a crucial part of being a real estate agent. But if you're new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients
To handle the commission objection with utmost confidence, you have to first know your value. These five reasons that illustrate why you’re worth every penny are truly just the tip of the iceberg
Opinion
Here are some financial tips and techniques that can help you earn more, save more and prepare for eventual retirement
Opinion
Recruiters understand that your chances of surviving your first year in the business are low, and they'll say almost anything to get you onboard. Here is a list of truths they won't prepare you for
Opinion
Genuine confidence comes from getting uncomfortable, trying new things, and learning from your success and failures
Now that things are starting to show signs of slowing down, what do new agents need to know? What's the most crucial piece of advice you can offer them?
Opinion
An agent wants to know if the short-term rental trend is worth her time, energy and focus — and if the risks are worth the effort. What advice should her broker give her?
Your clients rely on you for reliable, accurate information. Here are some things to consider before you act on or pass along something you’ve heard or read
At Connect Now on Tuesday, Mark Choey, founder and CEO of HighNote, spoke to two California-based agents about how technology is helping them close deals
Richard Lombari, a broker with over 30 years of experience, reveals the list he uses when interviewing new agents to see if they are up for the challenge
At Inman Connect on Tuesday, Brad Inman spoke to Jonathan Spears and duo Dolly and Jenny Lenz about the factors that led to the success of recent deals
Find out how Florida real estate agent Jonathan Spears surpassed $1B in career sales before the age of 30
With a sizzling-hot summer ahead, these tried-and-true strategies will help new luxury agents prepare for a successful selling season
From agents incorrectly (and lazily) filling out contracts to bad communication habits, here are all the pet peeves you've flagged to us this past week
Many companies are responding to today's shift in consumer demand by launching their own instant-offer, cash-offer and trade-in programs
Synthetic grass is a quick and easy, maintenance-free method to enhance a yard, terrace or rooftop. Agents who are well-educated about its perks can help their clients level up their curb appeal
From sourcing out a mentor to nicknaming properties, 8 industry professionals reveal how new agents can hit the ground running
Establishing a new routine is not easy, but it can make all the difference in your life. Choose your struggle, make small changes, and get ready for big results
These principles will help you systematically grow your real estate business
Opinion
A luxury real estate broker shares his take on the market, what he's seeing in his neck of the woods, plus how he's pivoting his focus to get more sellers
Here, you'll find the elements of a quality handwritten note and how to easily format them using examples — plus five common real estate scenarios and the templates you'll want to steal over and over again
Opinion
This week, Byron Lazine and Nicole White discuss the DOJ withdrawing its settlement offer to NAR, the first state to ban homebuyer love letters, and a study that shows what the majority of real estate listings are lacking
Opinion
Acknowledgment is a much-needed first step — but it's only the beginning. For people of color to experience a greater sense of equity, inclusion and justice in diversity work, these steps are vital
During a webinar on July 13, Chris Jones, the co-founder of Guerilla Realty, explained how borrowing listings can transform an agent's business.
From coaching buyers on how to best present an offer to instilling trust in the process, mentally preparing buyers on what to expect is one of the most crucial jobs an agent will have throughout a client’s journey
Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11 million in listings — in three months
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them
In today's information era, you should stop trying to compete with Google, and instead, showcase your experiential knowledge, principles and competency. That's what will truly set you apart
Opinion
Know where the line is between excellent customer service and getting into areas that are beyond the scope of a real estate agent. Here's why
Training your agents to speak about the value of your real estate company will help the entire team grow faster — and that is good value for everyone
The 2020 strategic investment by Aquiline Capital Partners continues to pay off for North Carolina-based software company Elm Street as it reaches deeper into Canada
This week, we're inviting you to share your pet peeves — things other agents do that make you just want to pull your hair out. What are some irritating behaviors you're seeing today?
Technology problems in virtual meetings are part of the landscape. From arriving early to troubleshoot problems to switching to audio-only mode, here are a few nifty tips that'll help you keep interruptions at bay
Opinion
Don't neglect to explain how valuable local knowledge can be, along with the importance of representation and being a fiduciary
Everything from newspapers to Facebook Ads can help agents score more listings in the midst of a housing shortage
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
Ever had a deal fall through? You're not alone. This week, readers share stories of failed transactions, what went wrong and what they learned
Opinion
Even though lumber prices have ticked down a bit recently, they're still drastically up from where they were last year. So, what's happening?
Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
Choosing a brokerage is about so much more than money or splits. Having a broker who embodies these crucial traits could make the difference between your success or failure
Real estate agents who can discuss various options and installation methods for older homes and fixer-uppers will clearly have an advantage when working with buyers
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
Find out how award-winning Queens NY agent Bianca Colasuonno takes a scholarly approach to the practice of real estate
Purchasing a new home or renting a new space can be a beautiful yet nerve-wracking experience for your client, especially right now, and scams can only heighten that anxiety
Hit the ground running by following these best practices for managing your time wisely and getting more done
As a newbie with little experience, whipping up a robust marketing plan can feel like an impossible task. Here is a month-by-month breakdown to get you through your first year in real estate
Whether you're brand new or you've been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you'll grow your followers — and your business
Opinion
The current widespread misuse of the word 'appraisal' may not uproot long-established mores, but everyone should raise their antenna a bit if they're attempting to suggest a CMA is not an appraisal
The career accelerator program will help professionals in other industries prepare for a career with Redfin through in-person classes and training
Expanding into new markets through franchise partners is an exciting opportunity for any business — but it also takes a lot of planning. Here are a few things to consider
With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success
Most US listings don't include a virtual tour or floor plan and don't use best practices in professional photography, according to a new study released Thursday
The number of sellers who choose to cut their listing price has dropped by a third over the last year, but a Zillow report found that if the price is dropped at the right time, sellers can net $15K over ask
Just starting out on a real estate team as an executive assistant or operations manager? Here’s what you should know
Remember that in a hot market like this, building a relationship with the agent can make a difference between your offer and the other 10 or so on the table. Here's how to stand out
Setting aside time to honor and celebrate your agents' successes will make them feel valued and appreciated. Here are some small gestures that can go a long way in boosting morale
Money, satisfaction, enjoyment — here’s how to have a more gratifying career
Even in today's crazy market, weak agents can still cost their sellers plenty of money and opportunity. Here are five case studies that illustrate how costly working with a bad agent can be
So many new agents choose a brokerage by going with the one that offers the highest split. This can not only be a huge mistake, but it can set a newbie up for failure
Whether you're a newbie or a seasoned pro, chances are you've experienced the pain and disappointment of a flopped deal. This week, we're asking you to share your experience. What happened, and what did you learn?
Opinion
The DOJ's most recent action seems to be a giant step backward toward any resolution. Here's what you should know
What's the most important piece of information and industry-related advice you wish you'd have been armed with early on in your career? This week, our readers weigh in
Real estate is one of the few industries where you can go full speed right out the gate. As long as you can position yourself to be top-of-mind, landing new listings will be much easier and more consistent
New agents should master these simple, tried-and-true staging techniques to ensure that every listing looks and feels its best
Opinion
As a new agent, you'll likely meet all sorts of different clients and personalities. Knowing how to approach each personality type will help you better communicate and navigate obstacles
Here are 10 hypothetical situations to help illustrate how you can avoid some very real legal and ethical problems
As a new agent, choosing a brokerage is a vital and nerve-wracking decision. To help ensure a good fit, print out these questions, and make sure to ask them during your interview
From commissions and entrepreneurism to Poland's legendary tale of the '1-hour MLS,' there are few places like the US when it comes to real estate
Opinion
This year, as you gather for July Fourth or prepare for long-delayed vacations, take a moment to revel in the feeling of freedom we can all enjoy this summer
Opinion
This week, Byron Lazine and Nicole White discuss the largest MLS in Ohio ditching 'Coming Soon' status, the most affordable beach towns in the U.S. and Ray Ellen’s Instagram Reel
Whether you have a solid plan or are starting from scratch, these business-generating action items will help you hit the ground running, keep you focused and enable you to gain traction faster
Opinion
The last thing you want is that dreaded post-contract cancellation call from your buyers. Here’s how new real estate agents can avoid it
Effective meeting leadership means having a purpose, sticking to your agenda, being courteous of everyone’s time and assigning clear accountability for action items
Opinion
Working on a commission-only basis isn’t without risk. The biggest part of the job is looking for work each day. Here are the lessons this broker wishes she'd known before jumping in
There are two keys to effective decision-making — assembling the right team and establishing a vision for that team. Here's how one investment firm works aligns everyone with company goals
When you embrace the struggle and find joy in the hard stuff, not only will you outlast your competition, you will achieve the fulfillment you're after. If you're building a team, here are a few tough realities you need to face
As a newly minted real estate agent, learning certain terms quickly will ensure you’re well-armed to guide and navigate clients through the complexities of today’s market
Tune in for new agent insights and advice all month long on Inman
This week, we're asking readers to share lessons that can set new agents on a course for a successful career. What are some things that would've been helpful to know when you were first cutting your teeth in the industry?
Concerned your relationship with your client is on shaky ground? Here are a few telltale signs that your customers might be taking their business to another agent (and how to fix those issues)
Jonathan Spears began his career in real estate as an assistant at a foreclosure firm and now leads one of Northwest Florida’s most successful teams
Getting out and finding sellers before they list can be a lot of work — but so is writing 40 offers and only having one of them go through. Here's how to find potential listings without spending large amounts of money
It's a marriage made somewhere other than heaven: seasoned listing agents coupled with brand new buyer's agents. Here is a list of rookie behaviors that cause experienced listing agents' toenails to curl
In low-inventory, ultra-competitive markets like the one we're currently experiencing, buyers and their agents are coming up with a host of creative contract terms to help sway sellers
From incorrectly handling contracts to betting on the wrong brokerage, this week, our readers talk about early-career mistakes real estate agents make (and what they can learn from them)
Windermere Chief Economist Matthew Gardner dives deeper into the topics of inflation and home values, explaining why, contrary to popular opinion, inflation-adjusted house prices really haven’t skyrocketed
Billion-dollar disruptors are coming to the Northeast market, featuring new models like instant offers, cash offers and buy-before-you-sell programs. Are agents and brokers ready?
Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business amid a crazy, pandemic-driven market
Real estate agents who understand the availability of different laminates and their many use cases bring an advantage to their clients when discussing renovation options
Pride Month is a great time for all of our industry to join with us and become allies in the community, while making sure LGBTQ+ homebuyers have the same housing opportunities as everyone else
Set yourself up to thrive no matter what the market does in the future. Here are a few fundamentals to focus on today — to create new highs for your business
The top things you should prepare pre-construction buyers for early
Share your dilemmas with us, and we'll reach out to the experts and report back
Opinion
This week, Byron Lazine and Nicole White discuss signs the housing market will stay hot, nightmare houses and 2021 Agent Rankings from Real Trends
Opinion
Extending guidance to other women is what helps build them into successful leaders. Here's why female mentorship for brokerages and teams is so important
Inman recently spoke with some of the country's top mega team leaders to learn more about the secret sauce behind how their teams continue to grow. Here's how they do it
From investing in creative marketing tools and aligning with a brokerage with serious brand power to tapping into a global network of pros, these strategies will help teams grow their business right now
It's not easy navigating a market with anemic inventory levels, which is why real estate pros should do what they can to help clients throughout the process. Here are a few key things agents need to do
From Zillow’s ShowingTime acquisition to pocket listings, RESO's CEO Sam DeBord breaks down all the buzziest tech conversations and debates from Inman Connect
To err is human — learning from those mistakes is what matters. So, what are some major ways rookie agents drop the ball during their first year or so on the job?
With a barrage of impressive, over-asking offers flying in, how can your buyers stand out? It's no easy task, but these tips and strategies from the pros can help move your clients to the top of the list
Opinion
Here are a few helpful tips for those times when you need to cross over to the extrovert side as you get back out there
Who are the key players who help run your business like a well-oiled machine? This week, our readers weigh in
Knowing how to deploy the latest technology has played a major role in reducing operating costs, but there are other steps savvy operators can take to reduce expenses for owners while keeping their residents happy
Opinion
As the pandemic ends, teams are dealing with a shifting landscape that has a few surprises up its sleeve. Here are the top emerging challenges for teams
In today’s heated seller’s market, these tactics can help you stand out from the pack and help your buyers find their dream homes
It's not just about submitting the highest offer. In today's crazy market, you need to stand out to both listing agents and sellers. Here are a few ways to sway them in your buyer's favor
Find out why Adam Hergenrother, a Keller Williams expansion team leader with 35 teams in 22 states, thinks getting out of your own way is the key to growth
Learn about a variety of team models, and find out which one — or which combination — might be right for you
In this new normal, rental investments are proving to be lucrative options for investors. However, there are several important factors they should consider so they make sure they don't leave money on the table
Planning to grow? Perfecting your product, staying flexible and hiring the right people are all things you need to consider when taking your company to the next level
Start by implementing at least one of these disciplines to your routine, or add even more for greater growth
Opinion
This year, the federal government has taken steps to recommit to fair housing, but what can be done locally? Here's what this Wisconsin firm is doing to help would-be homebuyers overcome barriers to homeownership
An escalation clause can help buyers gain a crucial edge in today's seller's market, but these offer addendums need to be handled with care
Opinion
This week, Byron Lazine and Nicole White invite Warren Sumner to discuss the appraisal process, plus Dave Ramsey vs. eXp, and a property website that was awarded a Webby honor
Having the right team can be a major boon to your business — provided you take steps to avoid these 10 mistakes that can undermine the success of your team
By prioritizing these critical skills, traits and principles, team leaders can handle whatever comes their way with grace, poise and enough energy left over to enjoy life
Opinion
In real estate, transparency should matter. However, there's a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction
An agent wants to appear on a real estate reality show, convinced it would bolster her career. How should her broker react?
From live tours to videoconferencing, building on the changes that emerged during the pandemic will ensure comfort, safety and convenience in this new normal. Here's one team's experience
This week, we're asking our readers to share who the most invaluable players on their teams are. Whether you're a full-fledged real estate team, a brokerage, or an agent with an assistant: Who's essential to keeping things on track and running smoothly — and why?
From CRM tools to social media platforms for digital marketing, here are all the tech tools our readers rely on day in and day out
In a highly competitive market such as real estate, every agent needs that competitive edge. Here's how to make helping relocating buyers yours
Industry veteran and newly minted Place, Inc. President Chris Stuart shares his thoughts on real estate teams, simplifying the consumer experience and creating a winning business strategy
Opinion
Why do so many agents on teams still fail to succeed?
Opinion
While hiring staff to take on tasks you’re not best at is a common way of growing a team, it can be incredibly costly to hire out a task you haven't mastered yet. Here’s what you should consider before opting to 'hire it out'
Sellers often approach disclosures with dread. Agents need to counsel them about the many benefits of disclosure, from building mutual trust to offering legal protection
As a real estate agent, it counts to be well-versed on flooring options. Whether they're selling or buying a home, your clients will appreciate your know-how and expertise
House hacking is a great strategy to introduce to clients who are interested in purchasing an investment property but may not afford a stand-alone rental property
Find out how Florida agent Dennis Bowers learned that every client is a potential game-changer with $70M in referrals (from one client) to back it up
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
With every sight-unseen offer, iBuyer sale, Knock Home Swap and contingency-free contract that graces a seller's inbox, one more cornerstone gets chiseled away from the foundation of the traditional sale
Opinion
The pandemic dramatically shortened the listing and selling process, and forced buyers to become decisive about what they want. Now that sellers have gotten a taste of it, will they become unrealistically overconfident?
Opinion
This week, Byron Lazine and Nicole White discuss racial discrimination in homebuying, NAR’s Profile of Home Buyers and Sellers, and using TikTok as a real estate agent
Offerpad's latest financials strongly suggest that a less venture-funded, less tech-enabled, more real estate-focused, and less breakneck version of iBuying can be (almost) profitable
You can’t predict when your agents will decide their time with your brokerage is done, but while they’re with you, you can work to support them. Here are a few effective ways to prioritize retention
While the title agency tends to bear its fair share of a transaction's detail-oriented work, it’s when communication and cooperation collapse that closings tend to be delayed
Although they're lucrative to work with, investors come with their own set of challenges. And unlike working with homeowners, representing investors requires a different set of skills. Here are a few you need to master
Recently, we have seen more and more teams (large, successful and profitable teams) join forces, specifically with real estate businesses that offer a platform of services. Here's why
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
Real estate is an industry based on facial recognition. When you ask people, 'Who sold your home?' they almost always answer with their agent’s name — not the brokerage name
This week, we want to know about the tech tools that are indispensable to you in this new normal. What are you still using and will continue to use in the foreseeable future?
Opinion
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those relying on more traditional digital or print marketing strategies
Opinion
Prevention and avoidance are always better options than dealing directly with any safety-related issue. Don't be afraid, be aware
Guest House offers homesellers high-touch home staging services that include a interior designer working directly with a number of national and local home furnishing retailers
Great work can easily fly under the radar, especially in the hustle and bustle of real estate. Now more than ever, it’s crucial for brokerages to implement programs that help give credit where it’s due. Here's how
Opinion
From more leads and in-house training to a robust support system, there are many reasons why being on a team can lead to a more successful career and improved quality of life. Here are the top 10
Readers share where they are seeing the biggest struggles as we forge our way into a post-pandemic world
Heated demand and short inventory are shaping our post-pandemic world, but thanks to increased technology and changed expectations, the end result might just be better
You can have the best systems in the world, but if you’re not a good leader, no one will be motivated to do their best for you or your clients
For real estate agents, staying relevant is an active, ongoing process of understanding what clients value in life and adapting to their changing priorities
Find out how Miami luxury broker Reid Heidenry learned that sometimes, it’s what you don’t say that counts
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
Learn from Atlanta Realtor Glennda Baker how to find new followers, build new relationships and generate new leads that will ultimately convert to more sales
This week, Inman looked at what you should know about pending sales, new-home sales and existing-home sales. Here, Windermere Chief Economist Matthew Gardner dives into where the market stands on those metrics and more
Opinion
This week, Byron Lazine and Nicole White discuss buying a home sight unseen, co-housing and how to win bidding wars
Opinion
Agent on Duty is an app for finding homes and agents, and has some big names to compete against. It could carve out a niche for mid-market and bilingual agents with its support for 8 languages
When was the last time you called everyone on your list and asked them if they had any life changes that would require them to buy or sell? If it's been a while, take a look at these best practices for reaching out to your database
Opinion
Here's why the concepts of office exclusives, designated agency and double-dipping are a big no-no to this broker
Opinion
Although the terms 'intrinsic' or 'extrinsic' may be unfamiliar to most, understanding what they imply will help explain what makes real estate valuable, not just expensive — and why being able to identify these elements is essential
Navigating the homebody economy is new for all of us, but success will come when you get back to the basics: Offer something people need, meet them where they are, save them time and money, and design with humans at heart
Despite all its growth, Clubhouse is still a young app. If you manage to become the go-to destination for discussions about your location or relevant topic, you will likely remain on top for as long as the app is in active use
Utilizing these tactics will ensure a seamless experience for both the agent and the clients
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
The team model has been experiencing growth in recent years, but what are team members struggling to overcome in a post-pandemic 'new normal'? What challenges do teams face now?
With inventory starvation, agents need to explore all possibilities to gain more listings — and FSBOs are ripe for the picking. Here is a novel way to get in front of potential (and actual) FSBOs
From the flexibility to work anywhere and saving valuable time to grappling with a tough seller's market, here are the biggest changes the pandemic forced, according to our readers
Teams have exploded in popularity. Now, as the industry crawls out of the pandemic and wrestles with an inventory shortage, they're more important than ever before
In this listing story, Anthony West shares how confidence and a strong understanding of the market’s inventory are key to your success as a real estate professional
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here's how we've leveraged technology in a way that's most beneficial to potential tenants
In this industry, collaborating with others instead of doing everything on your own pays off. Find out how Douglas Elliman's Jay Phillip Parker learned that real estate works best when it’s collaborative and cooperative
Investing in real estate is a great way to build wealth over time, but how can newbies get started? Rick Guerrero shares his own investing journey, what he learned along the way and what advice he'd give to new investors
Not only will a polished elevator pitch allow you to quickly and effectively communicate your unique value proposition, but it can also expand and elevate your business
It's important for agents to have a wide range of knowledge when it comes to building basics and construction principles. Here, we break down what a slab foundation is and why it can be a smart choice
Opinion
Restorative, anti-racist education does not replicate harm and dehumanization through excessive isolation and dismissive practices. Rather, it supports transformative, authentic change so that fair housing is truly realized by all
Opinion
Homes.com conducted a survey of 1,500 visitors that discovered 42% of buyers are willing to buy a home sight unseen. Here's why that number shouldn't surprise you
Here are 7 activities to help you implement a new strategy each day over the next week
Opinion
Pandemic-driven tech facilitated a work-from-home lifestyle and made some aspects of real estate more efficient. Here's what realistic post-COVID meetings could be
Post-COVID buyer needs are changing, creating new opportunities for agents who are willing to specialize. What segments stand to gain in the new normal?
Opinion
This week, Byron Lazine and Nicole White discuss why millennial homebuyers have regrets, buying leads and the first property in the nation to be paid in Dogecoin
Inventory can be found anywhere — real estate agents just have to get creative and put a little legwork into unearthing it
The Compass CEO's Masterclass features 16 sessions covering the ins-and-outs of homebuying and selling, and how to start a career in real estate
As agents and staff plan to return to the office, having an action plan that prioritizes safety and wellness is extremely important. Here are a few ways you can create a tailored strategy, while keeping health and wellness top-of-mind
Whether you use it as a lead-generation tool or a way to share your vision with a broader audience, writing a book has its perks. Follow these steps, and you will be well on your way to becoming an author this year
What's the best time to build, you ask? Right now. Yes, even with commodity prices up. When clients decide to build a home, there are more factors to consider than just the price of lumber
It seems like every day a top team or agent is making headlines by jumping to a new brokerage. But before uprooting your business, it's important to thoroughly explore what you're looking for
As a real estate agent, this past year likely reshaped certain aspects of your life and business. So, this week, we want to know: What's the biggest difference between now and before?
Opinion
Windermere Chief Economist Matthew Gardner dives deeper into the timeline of events that led to the 2007 crash, comparing then and now. Here's why he speculates there's no real reason to expect a widespread, systematic decline in home prices in the foreseeable future
The best way to survive a natural disaster is to take the necessary steps now and be prepared for when the unthinkable actually does occur. Here are a few things to alert your clients about
In this current market, sellers need to have realistic expectations of what's to come. Here are a few things sellers should be prepared for
Should investors continue with business as usual? Is 2021 the year to exchange? This week, our readers share what advice they're giving to their investor clients who are wary of potential 1031 'like-kind' exchange changes
Opinion
Fear commonly immobilizes buyers from making the choices that will ultimately enhance their lives. Here’s how to coach your clients to succeed despite the potential risks
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you're ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips
Self-evaluation is always important. With limited hours in each day, real estate agents need to figure out how to maximize what they do best. Here are a few things to consider when updating your goals for the year
It's critical that the public, the residential and commercial real estate sector, and elected officials across the country understand the EB-5 Program’s benefits, the jobs it creates and saves, and the potential it has to buttress the post-COVID economic recovery
Find out how UK native and Florida broker-owner Simon Isaacs learned to expect the unexpected
Your ability to systematize your efforts and build powerful processes directly impacts your success. To fuel your growth and ensure your real estate business fires on all cylinders, use these 12 real estate agent tips and systems.
If you aren't on LinkedIn already or haven't updated your profile in a while, now's the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections
Automated window treatments can go a long way in boosting a home’s energy efficiency, keeping homeowners comfortable during every season. With summer quickly approaching, here's what you should know about smart shades
Opinion
This week, Byron Lazine and Nicole White discuss the latest on NAR’s controversial address proposal, how long the housing shortage will last and staging in a seller’s market
Not knowing your numbers and brokerage key metrics is the quickest path to business failure. Pay attention to cost control to increase your chances of growing a successful brokerage
Opinion
What we really need is more housing — especially affordable housing. Prices are still going up, and soon, there won’t be any houses priced low enough to be affordable for people who are within the income limits that qualify them for financial help
Opinion
The inventory shortage isn’t going to last forever. In the meantime, studying the economy, real estate market statistics and particularly the new home construction process will make you a fierce competitor in today’s market and the future
Leverage allows for higher quality work and more time for new projects, which in turn helps you build a better client experience, get more referrals and have a life outside of your business. Here's how you can use it
Decluttering, deep cleaning and décor — here’s how to help your sellers get their home ready to sell
With market fluctuations and an evolving economy, investing in real estate can prove to be a profitable insurance policy for your financial future. If you're thinking about making your first investment, here are a few things to consider
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
Florida agent Carly Allison's TikTok videos have racked up hundreds of thousands of views, and are now generating leads too
Opinion
If the majority of your transactions aren’t generated from a platform that you own, then you won’t be around in two years
Opinion
Given the soaring costs we’re seeing in almost every aspect of our lives, the end of forbearance programs and rent moratoriums, coupled with the age of boomers who own 42% of the inventory, the inventory dam has definitely started leaking
Opinion
Letting a client go is never fun or easy. Unfortunately, it’s part of being an entrepreneur and running a business. Here are a few useful tips on ending the client-agent relationship — and preventing challenges from cropping up in the first place
Considering President Biden's proposal to cut 1031 'like-kind' exchanges, how are real estate agents counseling clients? This week, we want to know what advice you're giving to your investor clients
Real estate Instagram pros who spoke at Inman Connect Now on Tuesday stressed that agents should be authentic on the platform, and not worry too much about creating a ton of industry-specific content
Valerie Garcia, senior producer at branding agency 1000watt, shared her tips for creating a marketing plan that connects with consumers and guides them through market crises
Opinion
A buyer's agent is upset about listing agents demanding a larger piece of the sales commission. How should her broker react?
Opinion
For the LGBTQ+ community, housing discrimination is preceded by many other impactful forms of discrimination that create barriers to homeownership
What do investors need to know before making the leap in this market? From figuring out their end goal and timing to getting educated on local and state laws, here are the tips our readers are offering their clients today
Whether you plan to manage 2 properties or 100, there’s never been a better time to leverage your experience and contacts to start a high-cashflow business in property. Here's how
Opinion
Our advice: Never assume anything, and always practice due diligence
Opinion
Agents often get questions about the future of the market from curious consumers. Knowing how to answer them is key to building trust and establishing yourself as an expert in your field. Here are a few ways to stay in the know and spot patterns and trends
The right lighting can not only make a house feel like a home, it can also help homeowners improve their productivity and achieve major energy savings. Here's what agents need to know about the various kinds of energy-efficient bulbs out there
3 experts explain the ins and outs of staging and its value, even in a market where buyers are snapping up available homes like hotcakes
Find out why Compass agent Yorgos Tsibiridis believes that waiting for the perfect fit is essential for happy clients
With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies
Opinion
This week, Byron Lazine and Nicole White discuss NAR’s controversial proposal, the sale of Climbing Arrow Ranch, and an agent who tested out the Knock Home Swap
Smart thermostats are a great choice for many homeowners. They allow you to adjust and set your home's temperature right from your phone — and save you money in the long run, too. Here are a few options
As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of top sales professionals
The 13-city tour starting in June will feature Tom Ferry, Jared James and Wayne Fredrick in mastermind-style events for agents inside and outside of RE/MAX
Although there are times when leaders have to double down and work long hours, that doesn't have to be the norm. Here are a few things you can do to make sure you are not spreading yourself too thin as a leader
What are the habits of highly productive real estate professionals — those who always outperform everyone else? Here are a few basic hacks the uber-productive understand and use in their day-to-day life
A company's purpose is much more than a mission statement or business plan — it's why agents and employees join your team and what sets you apart from the competition
Consumers who've had a collection hit their credit report might be wondering if they should pay it off or hold off. Micah Curtis shares the right move to make — and the answer is not what you might think
Opinion
Thinking optimistically and knowing a little about US homebuilders and American ingenuity, builders might create an average of 2M homes annually and achieve a supply-demand balance in about 6 years
Although guiding homebuyers through a competitive market is a challenge, it's important to encourage them to be patient and trust the process. Here are a few ways to prepare your clients and help them stay ahead of the game
Opinion
The real estate business is insane right now. You’ve got frustrated buyers. You’re (rightfully) frustrated — and humor is a great escape. However, it's also rife with danger. Here's why you should think before you post
This week, we're asking our readers: What should investors purchasing new properties know right now? How are you guiding them and setting them up for success in today's market?
Stumbling across snakes, raccoons, coyotes and other wild animals during a showing isn't ideal — and oftentimes, it can even ruin a deal. Here are some steps to take (and the appropriate disclosures to make) when it comes to unwanted critters