Inman Special Reports provide deep insight into today’s most important trends in residential real estate. Each report is unique research sourced directly from real estate professionals and analyzed by Inman reporters. This proprietary research can’t be found anywhere else. Special Reports are published once a month and are included as an exclusive benefit of your Inman Select membership.
Recent observers have noted the often-coercive nature of membership in a Realtor association. Real estate agents and brokers want to do business, and in order to do that, most need access to their local MLS. Most of the nation's 800 or so MLSs are operated by Realtor associations and association membership is often required for MLS access.
Inman digs into which real estate transaction tools agents and brokers are using, and what they like and dislike about them
Real estate agents are all over social media, and they’re experiencing varying degrees of success. Some are killing it on Instagram while others struggle to make sense of Snapchat. Inman surveyed readers to better understand how real estate agents and their brokerages are using social media, the pitfalls and the perks. Here’s what we found.
New agents are still a long way from receiving the support and training they need to thrive in real estate. That’s what we learned from 482 agents, brokers and other industry professionals who took our survey. Two pieces of advice stand out in our research.
While often lauding the quality of tools provided by their brokerages, many survey respondents said they still wished they received more help with learning to master them.
Cathy Daniel, an agent at Brentwood, California-based RidgeWater Real Estate Services, said she learned the hard way that using a company email address can come back to bite you.
As teams become a permanent fixture in today’s more sophisticated real estate environment there’s good news: Support systems and advice for running successful teams are growing exponentially.
The real estate industry is bullish going into 2016, according to an Inman survey of its readers.
In 2007, two new products were launched that changed business forever: iPhones and Androids both made their big debut not even a full decade ago.
Lavish. Affluent. High-end. Exclusive. Those are just a few of the words that people who responded to Inman’s survey about luxury home buying and selling listed as preferable alternatives to “luxury”.
“Blogging, contributing authorship and Instagram combined have opened up doors to more leads and brand awareness than I ever could have imagined.”
A recent Inman survey designed to gauge challenges and opportunities in the industry had real estate pros take a long look in the mirror. The results weren’t pretty.
A large Southern California real estate broker was recently on a listing presentation for a $7 million home when the seller said, “Now let’s talk about your commission. You just aren’t worth $350,000.”
Inman surveyed agents and brokers about whether they use a CRM, which one they chose, and how they feel about the choice they made.
More than 9 out of 10 respondents said their business climbed by 10 percent or more during the first year they worked with a coach.
The real estate and mortgage industries need each other more than ever.
Despite all the controversy around syndication, everyday brokers and agents choose to send their listings to Zillow, Trulia, realtor.com and other third-party portals.
Real estate agents powering their businesses through online marketing channels may also be making better decisions about where they get their online leads from.
Inman survey of brokers and agents suggests that regardless of where they choose to put their resources, many companies are failing agents.
Tracie Norman recently received a reminder from her customer relationship management system instructing her to contact a buyer client.
Money is pouring into real estate technology, and the sheer number of products available to agents has risen exponentially in recent years.
Brokers and real estate professionals surveyed by Inman say local control of branding and technology gives indie brokers the ability to craft nimble, profitable businesses.
The overwhelming majority of real estate brokers and agents surveyed by Inman say they’re not about to compete for sellers by advertising that they’ll work for less than full commission.
A collection of news and views from Inman News' recent Real Estate Connect and Agent Reboot conferences in San Francisco is now available as a 31-page special report to Inman Members.
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