Special Reports

Inman Special Reports provide deep insight into today’s most important trends in residential real estate. Each report is unique research sourced directly from real estate professionals and analyzed by Inman reporters. This proprietary research can’t be found anywhere else. Special Reports are published once a month and are included as an exclusive benefit of your Inman Select membership.

What does luxury mean? Real estate professionals weigh in

Lavish. Affluent. High-end. Exclusive. Those are just a few of the words that people who responded to Inman’s survey about luxury home buying and selling listed as preferable alternatives to “luxury”.
Which digital marketing tactics provide bang for your buck — and which are just a bust
“Blogging, contributing authorship and Instagram combined have opened up doors to more leads and brand awareness than I ever could have imagined.”
Why and how real estate needs to clean house
A recent Inman survey designed to gauge challenges and opportunities in the industry had real estate pros take a long look in the mirror. The results weren’t pretty.
How hybrid brokerages are changing real estate
A large Southern California real estate broker was recently on a listing presentation for a $7 million home when the seller said, “Now let’s talk about your commission. You just aren’t worth $350,000.”
Which CRM is the best?
Inman surveyed agents and brokers about whether they use a CRM, which one they chose, and how they feel about the choice they made.
Real estate coaching’s payoff
More than 9 out of 10 respondents said their business climbed by 10 percent or more during the first year they worked with a coach.
What real estate brokers and agents want from lenders
The real estate and mortgage industries need each other more than ever.
Why syndicate your listings?
Despite all the controversy around syndication, everyday brokers and agents choose to send their listings to Zillow, Trulia, realtor.com and other third-party portals.
The bottom line on online leads
Real estate agents powering their businesses through online marketing channels may also be making better decisions about where they get their online leads from.
Where brokerages fail their agents
Inman survey of brokers and agents suggests that regardless of where they choose to put their resources, many companies are failing agents.
Tracking systems zero in on what buyers really want
Tracie Norman recently received a reminder from her customer relationship management system instructing her to contact a buyer client.
How to deliver technology agents need
Money is pouring into real estate technology, and the sheer number of products available to agents has risen exponentially in recent years.
The shift toward independent brokerages
Brokers and real estate professionals surveyed by Inman say local control of branding and technology gives indie brokers the ability to craft nimble, profitable businesses.
Why the Real Estate Industry Does not Compete on Commissions
The overwhelming majority of real estate brokers and agents surveyed by Inman say they’re not about to compete for sellers by advertising that they’ll work for less than full commission.