OpinionMLS & Associations

Born to be digital: Online transaction tools erode traditional sales

A popular app in India that will further devalue the MLS as middle man is soon coming to the U.S., while zipLogix and SIGNiX announced a strengthened relationship
  • Plabro is an app in India with 10,000 users that streamlines broker-to-broker communication about listings and buyer needs -- and it will soon be available on U.S. soil.
  • Real estate forms software program zipLogix and electronic signature services provider SIGNiX recently announced a three-year extension of their relationship.
  • Technology continues to push the evolution of the real estate industry toward a more digital future.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. I've mentioned a few times in this column and in other public areas that I believe MLSs are growing antiquated. This is because the agent community is becoming more adept at building and leveraging other communication channels to share listing information. I know many argue that the MLS helps dictate best practices on how properties are presented and dollars are exchanged. That's a shallow argument. A one-page "Terms & Conditions" agreement on the front end of any property exchange platform fixes that. Plus, what about general personal accountability? Practicing real estate is heavily predicated on securing confidentiality, respecting the role of colleagues and representing the best interests of buyers and sellers. Would that foundation suddenly implode if a local board ceased to exist? I don't think so. A few tech updates in the real est...