As technology and markets change, preferences of each group will endure
Builders recognizing that general agents control prospects
Commentary: Realtors need inventory, builders need qualified prospects
Agents' commission is protected when they publicize new homes
Study reveals issues that buyers are most likely to be flexible on
Studies reveal buyers adjust their dreams to better fit their budget or lifestyle
Don't let commission-driven parade pass you by
Low inventories magnify importance of new homes, FSBOs
Location may trump preference for new or existing home
Study shows many buyers open to both new builds and resales
Commentary: Your town needs your expertise like never before
Agents can market new homes without losing leads
Show properties, prices and terms your clients can't resist
Stop trying to sell homes and start building relationships
Don't let the fear of rejection stop you from asking for business
Landing prospects through social media requires an investment of time
In real estate, earning a client's respect and trust is priceless
Identify clients' 'love' needs and create a sense of urgency
Enthusiastic customers can't imagine anyone buying or listing real estate with anyone but you
Tour a new home to help prospects set a price baseline
