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Thoughtful presentations require techniques as unique as the property. Put these to work on your next listing.
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
Test your real estate marketing knowledge and see if you're an expert or still a newbie
Opinion
This week, Byron Lazine and Nicole White discuss Brad Inman's view on the Silicon Valley Bank collapse, Plunk's impact on the real estate industry and Elon Musk's future Texas fiefdom
It’s not always possible to predict how the world — and therefore the market — will shift. What we can do is teach new agents how to navigate the changing tides
Opinion
The days are getting longer, and many of us are looking forward to spending more time outside. Here are five favorite smart outdoor updates
Opinion
Could a contagion hit real estate? Not now, Inman founder Brad Inman writes. But cavalier lending, greed and bad actors can all wreak havoc on the housing market
Opinion
Starting an independent real estate brokerage is challenging but rewarding. Here's how to find the right tools and platforms to help
Do you know what to do to rise above a challenging market? Here's how to avoid the biggest mistakes agents are making right now
The newest Inman Access classes are live! Watch experts discuss the latest iBuying trends, mastering branding and positioning, and tactics to secure listings in a competitive market
Opinion
Have we reached the point of no return when it comes to affordable housing? Dr. Lee Davenport and her guest, Georgia State University's Dr. Dan Immergluck, discuss the peril and possibilities
Leadership makes the difference between a thriving business and a failing one. Great leaders care about people and prioritize their needs to ensure a happy and productive work environment
The announcement follows the resignations of former Long & Foster Companies CEO Jeff Detwiler and former Long & Foster Real Estate President Boomer Foster, made public on Monday