A step-by-step guide for using AI to master real estate marketing
Use a specialized AI stack to build authentic, high-converting content in half the time
by Marci James Mar 30
Agent commissions show ‘stickiness’ nearly 2 years after NAR settlement
Roughly two-thirds of agents report no significant shift in commission levels since the 2024 settlement
by AJ LaTrace Mar 30
Cleaning gloves and sponges over a multifamily building to symbolize rental spring cleaning checklist.
Combine a physical cleaning with a review of workflows before the busy summer months
by Ryan Barone Mar 30
I believe in seller choice. That’s exactly why I’m concerned
Opinion
Darryl Davis’ worries start at the kitchen table. Real seller choice begins with real information
by Darryl Davis Mar 30
Why marketing freedom is the fight of our professional lives
Opinion
Agents are caught between the law and the MLS when they should be trusted as professionals
by Greg Hague Mar 30
How 'coming soons' could lead to DOJ intervention
CRMLS’s Art Carter and Ed Zorn unpack the heated ‘coming soon’ debate
An image of the author over a neighborhood with social media hearts to represent real estate social media posts.
Stop chasing views! Use these social media ideas to generate more leads — not likes
by Jimmy Burgess Mar 29
Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 
Legal pressure, AI pullbacks and advertiser retreat expose attention-driven growth tradeoffs
by Jessi Healey Mar 28
See how much the drastic interest rate spike cut your buying power
Rates spiked thanks to the Iran conflict. This tool shows how much spending power homebuyers have now lost
by Taylor Anderson Mar 27
Taking sides on coming-soon listings: Inman’s Top 5
Here are the most essential stories of the week, according to Inman readers
by Dani Vanderboegh Mar 27
CoStar says Zillow continues using its copyrighted rental images
'Zillow has the tools to stop; it is simply choosing not to,' CoStar says in amended complaint over alleged copyright infringement
by Taylor Anderson Mar 27
This startup wants to be the brain of every real estate office
The shift toward brokerage-wide AI signals a move from single tools to fully integrated systems
by Nick Pipitone Mar 27
buyers agents
Opinion
The single, unified marketplace is behind us. Here's what's next
by Darryl Davis Mar 27
'AI cannot read the room': Agents weigh in on the promise and limits of artificial intelligence
Inman asked real estate pros how they’re actually using AI — and what they see coming next
by Nick Pipitone Mar 27
data transparency and interpretation
Opinion
Buyers have more access to data than ever before but no idea what it means
by Deb Siefkin Mar 27
homeowner sold house with ChatGPT
Although AI is good at structured situations, real estate is full of unpredictability
by Tatiana Zagorovski Mar 26