Don't fear the content creators: Why Zillow Gone Wild isn't bad for agents
Content creators are turning Zillow listings into cold hard cash, often with for-sale properties as the butt of the joke. But increasingly the attention is drawing interest from young homebuyers
by Ben Verde Jun 24
Want to know a property’s true value? Think digital
Opinion
Technology-driven floor plans are a tool for helping depict the true value of a home and ultimately driving more well-informed financial decisions for buyers and sellers alike
by Kenon Chen Jun 24
Meet the real estate outsiders who have lessons for housing pros
Inman Connect Las Vegas speakers will invite attendees to look to the stars, push themselves to new heights and adopt mindsets that can open doors to success
by Jim Dalrymple II Jun 24
5 things to know before choosing a geographic farm
Opinion
You have to be committed and consistent for it to work and that means becoming a know-it-all before you even start marketing. Here’s what you should know before choosing a geo farm
by Jimmy Burgess Jun 24
Fannie Mae's latest forecast is a shocker: The Real Word
Opinion
This week, Byron Lazine and Nicole White discuss Fannie Mae's new prediction for existing-home sales, summer marketing and the Marketeer
by Byron Lazine Jun 24
Uncertainty in real estate is inevitable. Use these tips to keep pushing ahead
Opinion
Drown out the noise and remain focused on service and networking. If you do, periods of uncertainty can become less of a roadblock and more of an opportunity
by Christine Carr Jun 24
Shut the front door! This 1 design choice can net sellers $6,500 more
Homebuyers love bold neutrals on front doors, while they eschew unorthodox shades like pink and cement grey, according to survey results released Thursday by Zillow
by Marian McPherson Jun 23
Experts share how building community can build your business
Helping to create community can help build the business pipeline, experts said at Inman Connect Now. But real estate professionals should approach it from a place of genuine generosity
by Taylor Anderson Jun 23
Marketing can be tough in a shift. These experts show how to nail it
Industry experts said at Inman Connect Now that real estate agents need to focus on the basics, education and their communities, as market winds change direction
by Jim Dalrymple II Jun 23
Broker Spotlight: Sarah Ellis, Corcoran Classic Living
Opinion
This week the Spotlight shines on Sarah Ellis, an Athens, Georgia real estate broker focused on service and sincerity
by Dani Vanderboegh Jun 23
BidMyListing aims to win listing leads with direct payments to sellers
Fresh off a $5M seed round in April, the Altman Brothers-endorsed startup is banking on the idea that the industry will see its bidding process as a more direct marketing expense
by Craig C. Rowe Jun 23
What these eerie parallels to the past 4 real estate market crashes may foreshadow
Opinion
Looking at the history of the last four market downturns indicates turbulent times may be ahead. The best agents and brokers will start preparing now
by Bernice Ross Jun 23
Systems, support and opportunity: What your agents need from you
Opinion
When you're providing leadership, nothing says more than your actions. Your goal as a leader is to give your team what they need to thrive, succeed and feel supported every step of the way
by Mauricio Umansky Jun 23
5 steps for onboarding team members who'll stick
Opinion
Onboarding is the most important thing you can do for a new hire. It sets them up for success both personally and in their new role
by Joel Lock Jun 23
Crisis management: Are you a peacetime or a wartime leader?
Opinion
What is your natural leadership style and how is it suited to the phase your business is in right now — and in the days to come?
by Adam Hergenrother Jun 23
Industry vet Melissa Kwan's latest company to power REACH class
'I’m particularly excited to partner with REACH to help their portfolio companies solve the exact problem that eWebinar was created to solve,' said eWebinar cofounder, former Spacio CEO, Kwan
by Craig C. Rowe Jun 22