Is social media actually bringing you business?
Real estate agents are led to believe that there is a correlation between social media success and real estate sales success. It's time to separate facts from wishful thinking
by Teresa Boardman Feb 25
9 must-haves for real estate landing pages
Digital sales funnels are powerful tools — when they work. Find out how to optimize your landing page for more conversions
by Sarah Layton Feb 25
AREAA President: NAR report outlines 'double trouble' in housing market affordability
Opinion
NAR's '“Double Trouble' report examines affordability with a focus on ethnicity and annual household income. It shows how these issues disproportionately impact Black, Hispanic and Asian communities
by Tim Hur Feb 25
No, you don’t need the crime statistics. Here's why
Opinion
Hard numbers don’t mean much when it comes to the complexity of criminal behavior and its effect on neighborhoods and home values
by Christy Murdock Feb 25
Compass nabs 2 woman-led top teams in California
The Jen Caskey Group, made up of agents formerly with eXp Realty, and the Summer Perry Group, recently affiliated with Surterre Properties, are both moving to Compass
by Lillian Dickerson Feb 24
'We're not the pocket listing guys anymore': The PLS is now The NLS
The National Listing Service wants to help agents compete with big portals such as Zillow, Realtor.com and Redfin for control of their lead generation
by Andrea V. Brambila Feb 24
Baselane offers simplicity in small landlord accounting: Inman At-A-Glance
Real estate agents working with small landlords and investor clients can help them manage properties in a scaled-down, non-enterprise technology enviornment
by Craig C. Rowe Feb 24
'Who says?' Avoid spreading misinformation with fans and followers
Reputation is everything in real estate, and the wrong share on social media can undermine years of goodwill. Find out how to check out information before you pass it along to others
by Jay Thompson Feb 24
7 things real estate agents want in their work life
The conversation around positive work environments is long overdue. Find out what agents want most in a brokerage
by Rachael Hite Feb 24
Broker Spotlight: John Gafford, Simply Vegas
In the spotlight this week: After a stint on 'The Apprentice,' John Gafford of Simply Vegas took the challenge of getting his license and applying his entrepreneurial bent to real estate
by Troy Palmquist Feb 24
6 creative ways to reboot a chilly lead
Instead of focusing on the results themselves, focus on the activities that drive results. Use these methods to re-engage after an initial conversation and land the listing
by Tom Toole Feb 24
No. 1 Side, Inc. agent in Houston jumps to Compass
Michael Afshari brought in $72 million in sales volume, closed more than 100 transactions in 2021 and was also ranked the No. 10 agent overall in Houston, according to BrokerMetrics data
by Lillian Dickerson Feb 23
RE/MAX tallies strong Q4 on wings of 2021 franchise acquisition
RE/MAX Holdings reported rising revenues and profits despite difficulty in growing its agent count in the United States, according to Q4 and year-end results released Wednesday
by Marian McPherson Feb 23
She was hacked on Instagram. Now a Compass broker is speaking out
Nancy Gordon told Inman she had been trying to do several things at once when the hack happened — like many real estate professionals tend to do — which likely made her more off-guard than she might have been otherwise
by Lillian Dickerson Feb 23
Tracy Tutor, Million Dollar Listing
Are you ready to become a top producer in your market? Then this is a must-attend event!
by Jodie Cordell Feb 23
Readers share the most outrageous fair housing violation they've seen in marketing: Pulse
Do people see fair housing language as a matter of 'ask for forgiveness, not permission' or do they take it seriously as the law of the land? This week, readers responded with their own examples of problematic language
by Inman Feb 23