Tired of paying for leads? How to switch from buying to earning
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
by Erica Ramus Jun 5
Your 6-month plan to harness the power of TikTok
Generate promising leads by building relationships through video on TikTok. Atlanta Realtor Glennda Baker shows you how
by Jimmy Burgess Jun 4
New, pending, existing: What you should know about today's market
This week, Inman looked at what you should know about pending sales, new-home sales and existing-home sales. Here, Windermere Chief Economist Matthew Gardner dives into where the market stands on those metrics and more
by Matthew Gardner Jun 4
The Real Word: Is sight unseen the way to go?
Opinion
This week, Byron Lazine and Nicole White discuss buying a home sight unseen, co-housing and how to win bidding wars
by Byron Lazine Jun 4
It’s listing season! 6 strategies to connect with more sellers 
When was the last time you called everyone on your list and asked them if they had any life changes that would require them to buy or sell? If it's been a while, take a look at these best practices for reaching out to your database
by Todd Conklin Jun 4
How to take advantage of the backup offer on both sides of the transaction
Agents told Inman that they typically only see a small proportion of backup offers become primary offers, but the tactic can still prove beneficial for both seller and backup buyer
Why office exclusives are not a good look for the industry
Opinion
Here's why the concepts of office exclusives, designated agency and double-dipping are a big no-no to this broker
by Teresa Boardman Jun 3
The Inman Handbook on existing-home sales
3 leading economists share what existing-home sales reveal about the market and how to properly use statistics to make client decisions
by Marian McPherson Jun 3
What really matters when valuing a property?
Opinion
Although the terms 'intrinsic' or 'extrinsic' may be unfamiliar to most, understanding what they imply will help explain what makes real estate valuable, not just expensive — and why being able to identify these elements is essential
by Ricardo Wolf Jun 3
5 do's and don'ts of navigating 'the homebody economy'
Navigating the homebody economy is new for all of us, but success will come when you get back to the basics: Offer something people need, meet them where they are, save them time and money, and design with humans at heart
On Clubhouse? 3 vital tips for making it work for your business
Despite all its growth, Clubhouse is still a young app. If you manage to become the go-to destination for discussions about your location or relevant topic, you will likely remain on top for as long as the app is in active use
by Dave Platter Jun 3
How to help new team members close the deal in a hot market
Utilizing these tactics will ensure a seamless experience for both the agent and the clients
by David Parnes AND James Harris Jun 3
Why are so many teams suddenly joining eXp Realty?
Recent months have seen team after team decamping for eXp. The leaders of those teams say they were persuaded by lucrative revenue sharing options and by watching fellow agents switch first
by Jim Dalrymple II Jun 3
Worth a steal! 8 email marketing scripts for your repertoire
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
by Bernice Ross Jun 2
Pulse: What challenges do teams face in the new normal?
The team model has been experiencing growth in recent years, but what are team members struggling to overcome in a post-pandemic 'new normal'? What challenges do teams face now?
by Inman Jun 2
Want to rake in listings? FSBOs hold the key
With inventory starvation, agents need to explore all possibilities to gain more listings — and FSBOs are ripe for the picking. Here is a novel way to get in front of potential (and actual) FSBOs
by Jay Thompson Jun 2