At Inman, we believe in you, the real estate professional
Opinion
Real estate embodies the American dream, and as a profession is filled with people fighting for their communities and their clients
by Jim Dalrymple II Oct 8
Ginger Wilcox: Here's why agents are choosing legacy brands
In her latest Inman Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands
by Marian McPherson Oct 8
compass
Opinion
The question isn't whether this merger will change real estate, Lauren Henss writes, but whether that change will ultimately benefit consumers, agents or primarily shareholders
by Lauren Henss Oct 8
Greg Robertson and Rob Hahn discuss CRMLS vs. Compass lawsuit
Opinion
On this episode of Real Estate Insiders Unfiltered, Rob Hahn and Greg Robertson from the Industry Relations podcast debate what this game-changing merger really means
An image of hands holding a house and keys over a background of money to signify questionable real estate industry standards.
Opinion
A challenger’s mindset separates leaders from followers. Greg Hague offers 7 standards to question with the consumer’s interest as your compass
by Greg Hague Oct 7
A globe to represent foreign buyer trends for 2025.
At a time when many American buyers are hesitant, new contributor Yuval Golan says the international investment in US real estate is growing
by Yuval Golan Oct 7
A twinning image of real estate paperwork, one bland and the other colorful, to illustrate a brand transition playbook.
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact
human hand shaking hand with robot hand to symbolize AI should not replace humans
Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you
by Drew Thompson Oct 7
What's next for Compass-Anywhere? Latter & Blum's deal offers hints
The Compass name has largely overtaken Latter & Blum branding, but otherwise, the brokerage is still very much in the midst of a smooth transition to Compass's systems, agents said
Before Compass: Lessons from Robert Reffkin's leadership style
Opinion
Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder's approach to leadership and business
by Darryl Davis Oct 7
Marketing overload: How to cut the clutter and reclaim your time
Agents don’t need more tools, says new contributor Remington Rand. They need better workflows. Cut through the noise, focus on your strengths and let AI handle the busywork
by Remington Rand Oct 6
real estate agent communication
You can’t control the market or the headlines, but you can control how you communicate, Darryl Davis writes. Here are the scripts, tips and templates you need to build trust and lifelong clients
by Darryl Davis Oct 6
red phone
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes
by Josh Ries Oct 6
Your listings will now appear on a new search site: ChatGPT, thanks to Zillow
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT
by Taylor Anderson Oct 6
CoStar says Zillow 'always ready to play the victim' in latest response
CoStar Group has filed an opposition letter in response to Zillow signaling its forthcoming filing of a motion to dismiss in a lawsuit over CoStar-copyrighted images
Inside the stiff opposition to Compass' private-listing crusade
Agents at Compass and other large firms are increasingly set against Clear Cooperation. But at franchises and indies, the campaign may have only hardened their resolve, Intel surveys suggest
by Daniel Houston Oct 6