With buyers and sellers concerned about the risks of in-person meetings, virtual presentations are now the norm. But what can brokers tell agents who aren't convinced virtual communication is here to stay?
This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
Adam Wiener said the brokerage has adopted an educational tone to try and increase public knowledge on the current state of the real estate market amidst uncertain times
It’s understandable if clients get anxious when preparing their homes for sale — especially if they haven’t moved in decades. As an agent, you should guide them through the process, and remind them that all it takes is a little bit of planning ahead
Considering marketing your services on Zillow? Find out everything you need to know to get started, maximize your presence and manage your online reviews
Sure, radio might not be what it was in its heyday. However, the low costs and the proliferation of podcasts and other streaming services could make it an attractive option for some agents. Here's what you need to know
Opinion
It’s an aggressive seller’s market out there. As a buyer’s agent, what are you doing to get your offer accepted? If it’s any of these behaviors, now’s the time to stop
Sponsored Content
Two LeadingRE member companies look to create actionable change inside and out
It might not come as a surprise that a lot of agents still experience an intense fear of rejection, which might stop them from prospecting and attracting new business. But why is that? And how can they learn failure resilience?
From having recurring business to fostering industry connections, working with real estate investors has its perks. If you're an agent, here are some tried-and-true ways for landing them as clients
Robert Reffkin said Compass doesn't need to go public to raise capital as revenues soar — but the company will be ready when the time comes
Now that so many people are spending more time at home, safety is a topic that's on everyone's mind. Chris Carney, co-founder and CEO of Abode Systems, weighs in on why agents should encourage clients to consider smart home security
Opinion
This week, Byron Lazine and Nicole White discuss fall market activity, Airbnb bookings and Coldwell Banker’s virtual conference
A marketing calendar can be a lifeline to any broker in order to keep track of goals and release information in an organized, strategic and consistent way. Most importantly, it can greatly improve lead generation and sales when implemented effectively
As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
Real estate professionals have been at it for six months now, balancing the stress of working from home with a host of other distractions. To avoid being pulled into a state of exhaustion and burnout, here are four tips to keep in mind