Why hiring a PR team is the best marketing decision you can make
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
by Mauricio Umansky Mar 31
Mortgage lenders target buyers with ‘Real Estate Report Cards’
Top of Mind Networks and MBS Highway are teaming up to integrate their offerings, allowing lenders to generate and distribute Real Estate Report Cards using Surefire CRM
by Matt Carter Mar 29
How to build a real estate farm step-by-step
With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it's been a while since you have, these steps will help you create and grow a thriving geographic real estate farm
by Jimmy Burgess Mar 28
Zentap addresses all your Facebook needs in one place
Opinion
Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are
by Craig C. Rowe Mar 26
Marketing through video? Here's how to 10X your reach
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
by Kendall E. Bonner Mar 23
Do you speak the 5 love languages of customer service?
In this hot, competitive market, clients need reassurance, which might mean customizing your service based on their 'love language.' Here’s how to do that
by Rachael Hite Mar 22
Low inventory? 11 ways to generate more listings ASAP
Your ability to generate real estate listings will be key in 2021 being your best year in the business — take action now with one of these strategies
by Jimmy Burgess Mar 21
Joining Clubhouse? Get the lowdown on this buzzy app
By now, you've probably already heard of Clubhouse, the invite-only audio app that's taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started
by Katie Lance Mar 20
How this franchise is growing its business by planting trees
Realty ONE Group is planting one tree for every closed transaction. We talked to founder and CEO Kuba Jewgieniew to find out how the company is supporting its agents while furthering its commitment to the environment
by Rachael Hite Mar 16
Connect Now Today
Hear from Century 21, Trulia, RE/MAX, Coldwell Banker, ehomes, Better.com and more.
by Rachel Mastandrea Mar 16
Matterport and rooomy advance relationship with immersive virtual staging
The partnership aims to provide consumers with as immersive and realistic a home tour as possible before seeing it in person
by Craig C. Rowe Mar 15
Need some posting inspiration? Here's 21 social media content ideas
To stand out, create fresh, creative and engaging content on social media. This will help you grow your following and gain your clients' trust. Here are some ideas
by Jimmy Burgess Mar 14
How to wow your clients with a standout experience
Whether it's through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors
by David Parnes AND James Harris Mar 11
mike miedler at connect now
Hear the scoop from the President & CEO Mike Miedler at Connect Now.
by Rachel Mastandrea Mar 10
connect now
The sessions. The speakers. The format. Hear what people are saying about Inman's digital events.
3 cost-effective ways to use Facebook ads to get more clients
If you’re looking to get started with real estate Facebook ads, start with these battlefield-tested strategies that will boost your business
by Alex Craig Mar 8