Younger generations are certainly a new breed of buyers, and as we all know, we have to evolve with the times — and the customer. Find that digital and competitive edge to remain relevant and outshine competitors
Your ho-hum property descriptions may be undermining your MLS marketing. Avoid these five common mistakes to make your next description pop
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
It’s one of the biggest ways people are staying in touch during COVID-enforced shutdowns, but how can you make sure your email blasts are gaining traction?
Building a well-established brand is what keeps leads flowing and customer retention high. Here are the five people-focused factors to work on so you can build trust and loyalty
At its core, real estate is a sales job, but staying relevant requires many skills, like marketing, creativity, technological innovation and more. To step up your game and elevate your business, here's where you need to invest time and money
Developing confidence in your abilities and high-level knowledge of your marketplace will turn you into the sort of professional most clients seek out. Here are a few habits to adopt
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
Opinion
In today's market, the stakes are high, decisions are swift, and there is immense pressure on everyone in the transaction — which is why sellers need a real estate agent by their side
Inman Connect speakers help break down which marketing strategy is best for each brokerage
Opinion
What does Zillow's IDX shift mean for you and your business? Here are the answers to all your lingering questions
At Inman Connect, Jeff Lobb and Kenny Truong discuss creating a niche and becoming a community's Yelp
During Inman Connect, Zelman & Associates CEO Ivy Zelman looks at the factors that will continue to influence which properties and markets are most successful this year
Social media strategist Katie Lance shares her 5 tips for planning, creating and sharing engaging content that grows your business and audience
The Inman Connect audience was offered a unique look at what website developers Agent Image believe is the future of listing presentations and online open houses.
If you're in the throes of revamping your social media strategy and are wondering what to focus on, look no further. Here, social media expert Katie Lance gives her top social media tips for 2021