Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
Inman has learned that RE/MAX Alliance, RE/MAX Professionals, RE/MAX of Cherry Creek and West + Main Homes are partnering with listing and offer negotiation marketplace Final Offer
In this episode of Corr Values, Amy Corr sits down with Lantern CEO Jim Olson to find out how real estate agents can harness the power of artificial intelligence
You make a great first impression, but do you ever reach back out? Coldwell Banker Warburg's Kevelyn Guzman writes that the art of the follow-up is where trust, loyalty and contracts are won
Opinion
If you're dependent on Zillow for lead gen, it's time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes
Is your ego killing your pipeline? Calling yourself an expert means more than making superfluous statements, Birgit Biehl writes. It means actually knowing your craft
Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired
As Back to Basics Month comes to a close, Inman’s Service Editor Dani Vanderboegh rounds up the top 10 most-read advice articles — written by contributors, chosen by readers
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes
According to Jimmy Burgess, great marketing isn't about doing more. It's about doing the right things consistently and intentionally
Opinion
Trainer Rachael Hite says real estate agents must focus their digital presence on real estate, rather than their personal opinions
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing
Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more
Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract