Real Estate Marketing Ideas & Strategies
Clever CEO Luke Babich writes that partnering with well-qualified lenders helps you help your clients, build your brand and add value to every real estate transaction
If scripts feel inauthentic and too 'salesy' for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today
The new platform, Corcoran Copilot, is integrated with Corcoran's listing databases and will help agents with developing listing descriptions and hashtags to start
Jimmy Burgess and Tom Ferry talk industry changes and offer a selection of scripts that are really working right now
'By enabling voice-driven access to enriched location data, we are setting new standards for convenience and information accessibility in the real estate market' — Lundy CEO
Inman contributor Bernice Ross' new ‘Real Estate Wealth for Women’ site offers an abundance of resources and interviews with experts to help women make smarter financial decisions
Jessi Healey explores practical tips and strategies to help you manage your social media use effectively and protect your mental well-being from the stress it can cause
California-based proptech company RealScout is the 60th company to join Leading Real Estate Companies of the World's preferred vendors program
Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer
Are you really prepared for that listing appointment? Jimmy Burgess shares the things you need to know before you knock on the door
Side offices, which are branded independently, can now work with the creative agency to build promotional videos for use across multiple marketing channels
Need to create a more pulled-together look for your brand while working with a limited budget? Rachael Hite shares tips to put tech to work for a cohesive design
Email sequences are automated responses that can be based on specific dates and times, responses to previous messages, actions contacts take on a website or a link within a message
Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills
Want to make great strides in your business? Jimmy Burgess believes that the answers you seek to a successful real estate practice may be simpler than you think
Opinion
Managing broker and new Inman contributor Cassie Walker Johnson writes that in the evolving real estate market, investing in buyer agent compensation benefits everyone
For multistate CEO and new Inman contributor Troy Reierson, doing business is about more than numbers. It's about a service-oriented approach that changes lives