Real Estate Marketing Ideas & Strategies
Want to highlight yourself and your business without sounding self-centered? Sotheby's Nikki Beauchamp shares tips for effectively blending dual promotion with self promotion
If you’re frustrated by a lack of clients and a sluggish market, Jimmy Burgess suggests it’s time to get back to basics with these proven lead-gen strategies
As part of his Snapshot series, Brandon Doyle learns how, in a world where digital presence is increasingly crucial, Katie Lance is empowering agents and brokers to thrive
The marketing executive spent 8 years at Vogue before transitioning into real estate and was instrumental in the founding of Compass' luxury division
Opinion
The Threads app has exploded with posts of Women Supporting Women, an effort to grow community and connect with other like-minded women. Should real estate agents join in?
Opinion
Don't let fear keep LGBTQ+ and minority clients from realizing the benefits of homeownership. Zak Shellhammer offers ideas for becoming an advocate and adviser for all of your buyers
After a lead investor in a round of funding abruptly shifted interest, Addressable was unable to cover a bank loan and existing business commitments, leading to a sudden shutdown
Multifamily expert and brand-new Inman contributor Andy Larson offers insights and strategies for the all-important lease-up period
Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted
Whether you want to move to a higher level of service or you’re thinking about a brokerage switch, eXp’s Troy Palmquist offers advice for putting that luxury polish on your brand
This week, Sue 'Pinky' Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business
Burned out and bummed out is no way to live. Try these plush gentle prospecting techniques from Rachael Hite to shift out of the grind and find some peace of mind
Join Katie Lance in this week's Inman Access class and learn how to create a social media calendar that will drive engagement, boost your business and keep you winning through 2024
Post-pandemic real estate isn’t easy, according to Florida team leader Marcus Larrea. Here’s how to make sure you’re capturing as much business as possible
RentRedi CEO Ryan Barone writes that from smart home enhancements to mobile-friendly tech services, technology is the key to helping college-town landlords thrive in today's market
Don't let the negative headlines get in your head, writes coach and trainer Darryl Davis. Find out how you can come from a positive place and put your best face forward right now
If a recession comes, writes Jimmy Burgess, keep in mind that it is not just a time of challenges but also of opportunities. Here he lays out ways to lead gen and lead nurture now