How this pro used YouTube to grow his luxury real estate career
Enes Yilmazer is a content creator and real estate influencer who rose to fame through his real estate channel on YouTube
by Brandon Doyle Apr 7
Put your best post forward: Intentional Instagram video series
Dive into this 3-parter on how to boost your Instagram presence with Katie Lance and gain takeaways to help expand your social media reach and build your brand online
by Claire Buzzanca Apr 6
When pigs fly: A $5M California home gets rare approval from Zillow Gone Wild
Real estate agent Sarah Rogers' latest listing received a rare seal of approval from Zillow Gone Wild, a social media page famous for highlighting the industry's wackiest listings
by Marian McPherson Apr 4
Home staging dips in popularity as fewer agents make the effort: NAR
The National Association of Realtors' 2023 Profile of Home Staging reveals a quarter of all staging efforts yield additional profits of up to $18,935 for a median-priced home
by Marian McPherson Apr 3
Bare Minimum Monday? This TikTok trend changes your week
Do we finally have a cure for 'a bad case of the Mondays'? Bare Minimum Mondays are less about slacking off and more about creating a sustainable energy and creativity for the whole week
by Rachael Hite Apr 1
A graphic artist’s take on maintaining brand identity
Cultivate a culture that respects and promotes your brand while helping agents do the same with these branding best practices
by Janet Pozos Mar 31
How to make clients love writing reviews (so you can win)
By keeping your testimonial review system fast, easy to access and uncomplicated, you can give clients ample opportunities and motivation to participate in sharing their experiences
by Darryl Davis Mar 31
A 6- to 24-month nurture-to-conversion plan for your leads
The work doesn't end once you have a lead. Darryl Davis explains how to turn that possibility into profitability with a month-by-month conversion plan
by Darryl Davis Mar 30
Love-hate relationship with social media? Here's how I make it work
Although people have mixed feelings about social media, there's no denying that it's a valuable tool for marketing your business
by Nikki Beauchamp Mar 29
Consistency equals consumer confidence. Here's how to build a trustworthy brand
Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success
by Missy Yost Mar 28
I gave AI 10 commission objection scripts. Here are its faves
If you’re having trouble figuring out which scripts work best, take them for a test drive on ChatGPT. Ask it to explain why one script is more effective than the others
by Bernice Ross Mar 28
10 tips to make your first client event a roaring success
When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves
by Darryl Davis Mar 28
audit online footprint
Make sure all of your profiles are fully updated with this easy-to-use checklist — in 1 week
by Christy Murdock Mar 27
Is a book on your bucket list? Here's how to write it
If writing a book seems like an impossible task, just know that it’s not. In the final part of this series, we look at how to write, what to write about and who can help make it more manageable
by Christy Murdock Mar 24
QUIZ: Determine which of these is your brand archetype
There are 12 brand archetypes based on common themes, personality traits and marketing niches. Take our quiz to find out which one looks most like you
by Rachael Hite Mar 24
Which social media platform should you choose
A practical framework for agents navigating platform uncertainty
by Jessi Healey Mar 24