Real Estate Marketing Ideas & Strategies
But dwindling profit margins on shrinking mortgage refinancings take a deep bite out of Q2 earnings
LoanDepot and its agent matching subsidiary, mellohome, will offer cash rebates of up to $7,000 on bundled services, the company announced this week
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
Here are three great ways to get the ball rolling in the marketing department as a brand new real estate agent on the cheap
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
Homesnap has partnered with Waze to let agents pin their listings and open houses to interactive maps. Such ads have seen a surge of interest over the past month
Matt Lionetti of The Agency gained a following by posting comedy sketches about real estate on Instagram. He shared tips with Inman for other agents trying to do the same
The marketing video behind 1155 Angelo Drive exudes a calm, modern coolness. But at the time the video was made, developers behind the property were already likely aware of significant waterproofing issues present throughout the home
Thanks to new rules, NCAA athletes can now use their name, image and likeness to promote your business. Smart agents should seize this opportunity. Here's why
RatePlug, a marketing platform that connects mortgage loan officers and real estate agents, is now integrated into Total Expert, a customer relationship management solution
Join us for this long overdue in-person real estate reunion
Answer yes or no to the following 10 questions, and see how you score on the 'most likely to succeed in real estate' scale
Take the guessswork out of social media and put together a plan you can commit to. With scheduling, timing and more, you're sure to see results
Every agent needs a great bio for client research, but crafting one can be tough, especially if you're a new agent. If you're unsure where to start, here are some tips and examples to help
During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages
Here’s a month-by-month breakdown of what to expect your first year in real estate