LOC8 founder Bobby Kerr offers a masterclass on how to be more visible in Google and AI search
Here are the most essential stories of the week, according to Inman readers
Each month, agents, brokers and execs contribute to an ambitious effort to document change in real estate. Add your insights
Opinion
Protect yourself while you protect your homeseller
5 communication paths that separate great agents from average ones
Don't sit back and wait for the phone to ring
Become essential. The agents who survive won’t be the ones who blend in, Nick Schlekeway says
Instead of continuing to add more to your plate, think about what you should take away
Here are the most essential stories of the week, according to Inman readers
From whimsigoth to jewel-toned maximalism, here's how to add a little magic to home this fall
Sellers want speed, price and certainty, but a shrinking buyer pool can get in the way
Getting your license is just the start. Here's how new agents build business from the ground up
You've been sold the promise of freedom. Here's what happens before you get there
Debbie De Grote share lessons from decades of selling and coaching
Agents in the know are using a small stack of AI tools, each with its own job
Keep cash requirements from killing an otherwise workable transaction