Pivot! Pivot! 8 tips to expertly prepare for a market shift
Four real estate dynamos share eight things real estate agents must do to effectively advocate for their clients, improve their skills, safeguard their finances and build a business that stands the test of time
by Marian McPherson Apr 20
Negotiating online? How to get your virtual poker face ready
Opinion
Find out how to optimize your virtual negotiation skills so that you can give your clients the best possible chance at success
by Christy Murdock Apr 20
Creativity sells: How to help buyers see a world of possibilities
Opinion
Buyer sentiment is at an all-time low, but there are still options out there for buyers who are a little more open-minded. Help them expand their view and find the right home, even in a challenging market
by Christy Murdock Apr 20
10 unique strategies to create listings where there are none
Opinion
Generating listings in today's competitive market can be done — as long as you have the marketing savvy and tech tools to help you. Bernice Ross spells out some top options to consider for your business
by Bernice Ross Apr 19
Juneteenth, fair housing and the way we treat each other
When we talk about fair housing, we primarily focus on its effect on buyers and sellers. Here's why fair housing extends to the inclusion of underrepresented real estate pros
by Lee Davenport Apr 19
Busted! 11 myths your clients believe about the current market
Opinion
In today's wild market, there are plenty of bad ideas on both sides of the buyer-seller equation. Here's how to correct those misconceptions so that everyone can get what they want
by Cara Ameer Apr 18
Advice to ignore! 6 tips newbies should skip right now
Opinion
New agents are given plenty of advice when they're starting out, but is it all really true? There are better ways to build a business than those old-fashioned methods
by Darryl Davis Apr 18
21 social skills today's real estate agents need
Opinion
If you’re new to real estate, here’s a quick how-to on getting up to speed socially with other agents. From client expectations to putting yourself out there, here’s what you should know
by Christy Murdock Apr 15
Connect to convert: 11 tips for better social media engagement
Opinion
Being on social media is essential in the real estate industry today. It offers you the opportunity to connect both locally and with those who are part of the current relocation surge
by Jimmy Burgess Apr 15
Creating change: A guide to getting involved as an agent
Doing good in your community is good for you and good for business. Here's how to get started on your charitable journey
by Mauricio Umansky Apr 14
'Bigger is not always better': 5 tips to elevate your social media
Regardless of how you feel about it, in this day and age, social media is a powerful tool. Here's how to put it to work for your real estate business
by Ricardo Rodriguez Apr 14
'Time for a price reduction': Having the tough conversation with your sellers
Opinion
Robust seller's markets don't last forever. Now is the time to start tracking DOM, months of inventory and pricing trends so that you can have the tough conversations required when the market downturn occurs
by Bernice Ross Apr 13
the office, dwight, jim, michael, pam
Opinion
Save the drama for your mama — not your office, Inman's Christy Murdock writes. Use these insights from the Dunder Mifflin crew to keep the peace and stay aligned at work
by Christy Murdock Apr 13
What economic shocks are in store for the housing market? The Real Word
Opinion
This week: Byron Lazine and Nicole White examine higher interest rates and their market impact, the average number of offers written per sale according to a new study and value-added home improvements
by Byron Lazine Apr 13
Professional etiquette today? Real estate pros sound off
Manners have changed in recent years, accelerated by COVID and pandemic shutdowns. We asked you: What are the rules of behavior that have gone by the wayside, and what are the new rules that may not have been formalized yet?
by Christy Murdock Apr 13
Real Estate 101: Getting started with first-time homebuyers
First-time buyers need more hand-holding. Here are the questions you should ask and the ones you should answer
by Ellen Sykes Apr 12