Opinion
This strategy for converting unlisted properties into commission checks has worked for more than 25 years
Opinion
In the quest to establish a robust real estate investment portfolio, big cities are ripe with opportunity — and with risk.
Opinion
Choose to focus, choose to take action, and choose to grow — or your business will die
Opinion
Why you should approach real estate from a place of pure joy
Opinion
Plus, are these 10 self-care tips for agents a racket?
Opinion
This summer promises to be a scorcher for real estate. Make sure your listings are ready so your clients get top dollar
Opinion
Move quickly, trust your gut, and be OK with getting it wrong
Opinion
In the age-old debate of franchise vs. indie, the answer lies in vision, priorities and values
Opinion
You might want to discuss these common issues upfront with your client to prevent drama
Opinion
Done right, with focus on useful long-tail keywords and a consumer-friendly property search, an IDX-enabled real estate website is something every agent should consider
Opinion
Only certain kinds of buyers are interested in these kinds of homes, so a one-size-fits-all marketing approach will not produce optimal results
Opinion
Agents need to focus on more precise pricing and marketing strategies as the tide turns
Opinion
The Armbruster Team has found a super effective client gift. Here's its secret
Opinion
In the past few days, a scad of natural disaster memories flooded back. Some were deadly, and some came with happy endings. I never lost any property, but, instead, I was a first-hand observer at the moment and more so in the aftermath
Opinion
In this recent video interview, the 'Million Dollar Listing LA' star gives us a lesson in how not to act as an agent
Opinion
Inman was asked to test how connected smart devices could help a home sell. Truthfully, new curtains or curb appeal upgrades might be money better spent
Opinion
It's an antiquated method that's dominated by the Zillows of the real estate world — here's what you should do instead
Opinion
Byron and Nicole dive into their impressions of the first batch of podcasts by Russ Cofano, Greg Robertson, and Kevin Kauffman and Fred Weaver
Opinion
There are multiple barriers to housing the homeless. Let's work on getting rid of some of them