Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes
For real estate agents, highlighting diverse financing options is one of the easiest ways to attract more traffic to their listings. Clever's Luke Babich shares programs and options to know about
Find out how this top luxury team leader and his marketing-forward Spears Group have transformed their corner of the Florida market
The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest
Last week, we asked what steps you're taking to get ready for settlement approvals and impending rule changes
Gaining traction in your market isn’t just about spending money. The Agency’s Rainy Hake Austin recommends focusing on creativity, authenticity, strategic thinking and these free marketing strategies
It is crucial to put together the right team to keep growth going strong in today's real estate world. Here's how The Agency's Tara Scholl-Gettles did it
Stop worrying that AI will replace you, MoxiWorks' York Baur writes. Start learning to use technology to your advantage by automating low ROI tasks
Opinion
The changing real estate landscape and media misinformation are creating confusion for homesellers. Mega-team leader Carl Medford lays out the facts so you can educate clients
Celebrate AAPI month with Atlanta team leader Amy Tep by taking the time to understand the many different types of people who are part of the AAPI community
From neglecting digital platforms to disregarding personal branding, Side's Manny Solis writes, here are 5 critical rookie mistakes that often derail real estate marketing campaigns
Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the relationship through clear communication and exceptional results
Author, HGTV guest and Engel & Völkers’ Martha Melendez shares how her mother’s vision for her has shaped her life and led to her accomplishments
The National Association of Realtors membership gathered in the nation's capital to ctrl-alt-del its reputation. Did it work?
The business of real estate is evolving at an ever-escalating pace. Identify and act on emerging trends, Jimmy Burgess writes, and separate yourself from your competition like never before
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers