In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to shift from the reactive 'hope marketing' to proactive, referral-boosting strategies
If you go deeper in your past client relationships, they will take your business wider
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Although any property investment presents a mix of risks, drawbacks and rewards, there are many small towns that offer great real estate investment opportunities far and above what the big city can present
Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here's how you can ensure a positive and value-driven buying and selling experience
Opinion
Do what the top producers do and avoid the mistakes that can keep you from becoming the best agent you can possibly be
Technology that you’re paying for but not using is just money down the drain. Follow these steps, and you’ll get great adoption, increased agent loyalty and engagement — and the best return on your tech investment
How can you ensure every member of your team is performing? Here are a few simple tips to help your team end the year on solid ground
Establishing yourself as an expert, marketing yourself effectively and utilizing your network to make new connections will give you an edge over your competitors
Opinion
It’s a bad move for your clients, the buyer’s agent and your career. Here's why
Opinion
As fewer companies dominate the scene and own the software it takes to run a real estate business, prices will go up while customer service and innovation decline
How did Facebook's outage affect those industries that run ads and use its reach to empower marketing campaigns? Here's how the real estate industry can be better prepared next time
What’s the most critical evolution luxury real estate has experienced? What’s most vital to luxury clients today? Here's what readers (OK, reader) said
The rental landscape has shifted, to say the least, over the past two years. Here's how we're planning for next year
When giving advice about making it in real estate, agents often talk about lead generation, follow-up, working your sphere and other strategies. What they don't talk about is mindset — an equally important aspect. Here's how mindset can catapult you to success
Insulation, when installed properly, can significantly cut down energy costs, reduce noise, keep pests out, waterproof structures and minimize air filtration. Educate yourself on all the options so you can help your clients in their decision-making process