5 non-real estate classes that’ll make you a better agent
From improv to MasterClasses on persuasion, negotiation and, yes, even feeling confident in your own skin, these education programs will help you find self-assuredness and give you a leg up on your competition
by Kathleen Black Feb 25
From cold to close: How virtual showing tools benefit your long-term business
In this second part of a multipart series on digital transactions and new technologies, we're focusing on the all-virtual tools that will make your remote showings a breeze instead of a 'can you hear me now' moment
by Marvin Stone Feb 25
Real (Estate) Talk: What is diversity without inclusion, equity or justice?
Opinion
Although some associations attempt to be a beacon of belonging, if you whip out a magnifying glass, it is glaringly obvious that these diversity and inclusion councils are in name only. Here are the ramifications of that
by Lee Davenport Feb 25
Want to crush it on TikTok, Instagram or YouTube? 7 tips for video creation
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
by Bernice Ross Feb 24
Pulse: What alternative mortgage services are clients opting for?
As we approach the end of the month, we're rolling our sleeves up and prepping to plunge into our next theme of mortgage and alternative financing. This week, we're asking our readers: What alternative financing models are your clients drawn to?
by Inman Feb 24
From cold to close: 3 tips for better digital lead response
In this multipart series, you'll learn about digital transactions from end to end and examine new technologies that can enhance the process. First up? Solutions that keep digital inquiries on the digital path
by Marvin Stone Feb 24
Lessons I live by as a Black real estate agent
While we talk about inclusion in terms of the way we treat clients, we need to remember what we owe each other as professionals
by Janel Randall Feb 24
11 things agents should know about portable storage
Just like every other part of the process, agents should have at least a general understanding of how moving containers work. Offering clients useful advice can help them have a better, more stress-free moving experience
by Bill Gassett Feb 23
Pulse: Readers share the most painful part of digital transactions
Digitizing real estate has made things easier and more convenient for a lot of industry professionals during the pandemic. That said, there are areas that need improvement. Here are a few, according to our readers.
by Inman Feb 23
How the pandemic made us better, faster and more efficient
Despite all the negatives, last year did bring about rapid change that has benefited us in more ways than one. Here are the tech advancements, business practices and cultural shifts that should stay post-pandemic
by Kendall E. Bonner Feb 23
11 ways to prepare your listing for its red-carpet moment
Whether it's the Oscars, Emmys, Grammys or other award ceremonies, take note of what happens on the red carpets — it holds major clues for listing agents
by Carl Medford Feb 23
How to help homebuyers compete in 2021 
Guide clients through any feelings of discouragement, and help them navigate an informed, prepared search
by Santiago Arana Feb 23
Lesson Learned: Be relentless in the follow-up
For Douglas Elliman NYC agent Jared Halpern, patience and persistence pay dividends
by Christy Murdock Feb 22
How to DIY a professional-grade headshot in your living room
Professional photographs are great, but sometimes, there's the issue of budget and time. Luckily, you can still take superb headshots right in your own home. Here's how
by Rachael Hite Feb 22
The Real Word: Should you blame Zillow or your leaders?
Opinion
This week, Byron Lazine and Nicole White discuss Brad Inman’s reaction to Zillow acquiring ShowingTime, buyer's regret during the health crisis and fair housing policy regarding buyer letters
by Byron Lazine Feb 22
5 DIY staging items every agent should have on hand
Need to perk up the look of a new listing but don't have a budget for staging? Here are five affordable ways to update and upgrade the space
by Antoinette Fargo Feb 21