Here are the prospecting tools every agent needs this fall
There’s no better time than now to prepare for fall marketing season. For agents wanting to take action now, here is a slew of marketing ideas, tools and apps to use for generating more business with less effort
by Bernice Ross Aug 12
Do agents still need websites? Hell yes
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
by Jay Thompson Aug 12
Does the housing ladder still work?
Opinion
The idea is that most people begin their homeownership journey with a starter home and make their way up to more expensive housing. But is that theory still valid — especially now during a pandemic?
by Steve Cook Aug 11
Making sense of the headlines: Homeownership rates in 2020
Opinion
This year's increased rate of homeownership represents the largest quarterly increase on record. But is all actually what it seems? Windermere Chief Economist Matthew Gardner dives deeper into homeownership rates
by Matthew Gardner Aug 11
Pulse: Where our readers turn for business advice
This is where our readers turn whenever they're looking for advice on growing their business — a particularly difficult task to get right in the midst of this year's health crisis, shutdowns and market fluctuations
by Inman Aug 11
Get real! 3 tips for helping buyers stop chasing shiny objects
Because they're often distracted by shiny objects, homebuyers might be missing out on opportunities to purchase with little or no competition. Here are a few things agents can do to help clients adapt their behaviors and increase their chances of success
by Carl Medford Aug 10
Why you should treat your relationship with clients like a partnership
Opinion
Here's why working together, side by side, as partners is the best way to build rapport, establish mutual trust and create loyalty between real estate agents and their clients
by John Giffen Aug 9
Need advice? 10 inspirational quotes from real estate coaches
Because this month revolves around coaching, it's only fitting to share the very best and most inspiration quotes from notable real estate coaches. Here are a few picks to help get you through tough times
by Kevin Kauffman Aug 8
The Real Word: Is 'was' a word of the past?
Opinion
More this week: Traits real estate agents should possess and how a virtual reality experience helped sell an $18M condo in record time
by Byron Lazine Aug 7
What agents need to know about smart home protocols
Setting up a smart home can really add value to a home — not to mention, enormous convenience for the homeowner. But where do you get started? And how do you set up a centralized smart home hub? Here's what you need to know
by Brandon Doyle Aug 7
Mentoring the future: 4 ways to help leaders develop
Opinion
Mentoring is a great opportunity to develop the future leaders of your real estate business. The time invested will pay off in the long run
by Santiago Arana Aug 7
Broadcast your next listing: HomeRover is moving the bar for livestream tours
Opinion
The Android and iOS app allows multiple parties to view, screenshot and make a list of what they want to see. This marks a major maturation of video tour proptech
by Craig C. Rowe Aug 7
5 real estate coaching myths it's time to let go of
Opinion
The truth is: Coaches guide you on your growth journey, no matter where you are starting from
3 effective coaching approaches for your team or brokerage
Opinion
Coaching your agents and team members is an essential component of leadership. It drives success and cohesion to keep everyone operating at a high level
by Mauricio Umansky Aug 6
Doors open, doors close: 6 strategies that generate (and kill) business
What habits or practices make you more successful — or diminish your chances of getting to the closing table — in today’s market?
by Troy Palmquist Aug 6
4 lessons one real estate pro learned from Doctors Without Borders
Doctors Without Borders is a unique organization doing much-needed work around the world. But the lessons of leadership apply to every business in every industry. Here's what one real estate professional learned from MSF about building a relationship-based business
by Bao Le Aug 6