Real Estate Career Tips, How-Tos, & Guides
From convenience to energy efficiency, smart home tech touts many benefits to the homeowner. One popular choice? Smart shades. Here, Scott Stephenson of Hunter Douglas explains why smart shades are a valuable part of any smart home ecosystem
If you're an agent, podcasts can be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one
Using emotional intelligence to understand different personality styles is vital to creating and maintaining relationships
Being adaptable to change is what sets you apart from other teams. Here are some concrete steps for leading your team through the rest of the year
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
This week, we're asking you to chime in and share your favorite marketing campaigns with us — whether it's someone's else brainchild or yours. What makes it effective? Why did it resonate with you?
Opinion
Eliminate these words from your negotiation vocabulary, and you'll be the stronger, more confident real estate agent at the table
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
There are many obstacles that can derail an inspection, especially in today's COVID-19 climate. As an agent, you should step in and offer sellers advice on what to do to make the process go a bit smoother
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner looks at last week's real estate and economic announcements, explaining what the data and numbers mean, especially in the context of COVID-19
Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly
These days, the competition is fierce. If you want to stand out from the crowd, you'll need to put your expert-level marketing skills to good use — both online and offline. Here are four things to focus on when it comes to listings
There's no denying that fall decor brings about feelings of warmth and belonging — which is why agents shouldn't ignore it when it comes to listings. Here are four areas to focus on when staging for pumpkin-spice season
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
The market might be sizzling right now, but there’s a cooler backside to any hot market. Those who anticipate the shift and effectively prepare are those who will succeed once the new realities emerge
Find out how Atlas Real Estate’s Ryan Boykin turned his entrepreneurial talents toward a career in real estate and a belief in the power of investing