This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
It’s understandable if clients get anxious when preparing their homes for sale — especially if they haven’t moved in decades. As an agent, you should guide them through the process, and remind them that all it takes is a little bit of planning ahead
Sure, radio might not be what it was in its heyday. However, the low costs and the proliferation of podcasts and other streaming services could make it an attractive option for some agents. Here's what you need to know
A growing number of buyers are demanding the removal of online photos used to market the home they purchased. MLSs and agents are fighting back to keep the pictures intact. Here’s what both sides are saying — plus a few solutions
Opinion
It’s an aggressive seller’s market out there. As a buyer’s agent, what are you doing to get your offer accepted? If it’s any of these behaviors, now’s the time to stop
It might not come as a surprise that a lot of agents still experience an intense fear of rejection, which might stop them from prospecting and attracting new business. But why is that? And how can they learn failure resilience?
From having recurring business to fostering industry connections, working with real estate investors has its perks. If you're an agent, here are some tried-and-true ways for landing them as clients
In response to the pandemic earlier this year, leading real estate portals reacted by rolling out discounts and new products. Now, the results are in — and here's the revenue impact
Now that so many people are spending more time at home, safety is a topic that's on everyone's mind. Chris Carney, co-founder and CEO of Abode Systems, weighs in on why agents should encourage clients to consider smart home security
Opinion
This week, Byron Lazine and Nicole White discuss fall market activity, Airbnb bookings and Coldwell Banker’s virtual conference
Opinion
Historically, cities have been the center for commerce and the arts. They used to be vibrant places that attracted young people. But what about now? And is marketing real estate in the city tough?
As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
Branding and marketing become surprisingly simple and effective when you know your core values, your inherent strengths and your personal brand archetype
Real estate professionals have been at it for six months now, balancing the stress of working from home with a host of other distractions. To avoid being pulled into a state of exhaustion and burnout, here are four tips to keep in mind
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
Establishing yourself as a thought leader doesn't have to involve spending big bucks on a PR firm. Bootstrap your way to the top with these highly effective strategies