Dear Marketing Mastermind: Should I talk to my sphere about difficult topics?
Automated marketing won’t be enough to preserve your reputation as social change and messaging comes to the forefront — so it’s time to get clear on your values and be authentic
by Christy Murdock Jun 11
26 resources to help you begin your anti-racism journey
Don't know how to cope with everything happening in the world? These 26 books, films, essays, podcasts and experts will help you turn thoughts into actions
by Marian McPherson Jun 10
Don't let uninvited guests derail a productive Zoom meeting! Ramp up security
Zoom allows real estate professionals to maintain much of their business efforts, from farming to showings and closings, which is why, despite security concerns, Zoom still reigns supreme as videoconferencing tool of choice. Here are a few extras to consider for secure meetings
by Aaron Stelle Jun 10
Helping first-time buyers? Learn about down payment assistance
Don't let the lack of a down payment hold your first-time buyers back. As an agent, you can help them overcome this hurdle by utilizing down payment assistance programs
by Bernice Ross Jun 10
Pulse: Have your leaders stepped up in the past few months?
This week, we're asking you: How did your leaders provide comfort, direction, support and even inspiration during this time of uncertainty and hardship?
by Inman Jun 10
Making sense of the headlines: What's happening with home prices?
Opinion
The pandemic might have all but killed spring buying season, but it created a pent-up buyer demand
by Matthew Gardner Jun 9
Pulse: How you're prioritizing your 2020 goals now
Last week, we asked you how you're shifting and readjusting your goals for the year, in light of everything that's happened in 2020. Here's what you had to say
by Inman Jun 9
What will real estate tech look like a year from now?
During the pandemic, technology was (and still is) at the heart of every real estate agent's business. But after the world reopens, how long will its impact last? A few agents weigh in
by Kari Klaus Jun 9
Learn to love your CRM: 11 simple daily tasks to master
Opinion
Robert Reffkin mentioned at Inman Connect Now that only 20% of agents use a CRM in a meaningful way. From lack of time to feature bloat, adoption is a challenge, but one new work habit each day can help
by Craig C. Rowe Jun 9
Your CRM is the lifeblood of your business — so nurture it
Clients want to work with people they trust — which is where the CRM comes in. A properly organized, categorized and cultivated database can help you not only manage, but also strengthen client relationships. Here's why
by Brandon Doyle Jun 8
A superior virtual tour will answer these 10 questions
Answering these questions live will give your prospective buyers the best virtual tour experience
by Nicole Solari Jun 8
The 7-second sell: How to maximize your listing's potential
Opinion
In the same way that most people visiting online dating sites are not looking for a “project,” a high percentage of today’s buyers do not want fixer-uppers. Help ensure your listing makes a great first impression with these essential tips
by Carl Medford Jun 7
The Real Word: Should agents worry about Offerpad’s new service?
Opinion
More this week: why buyers should have representation with new construction and The Broke Agent’s winning meme templates
by Byron Lazine Jun 5
4 onboarding tips for managing a successful team
A part of running a successful real estate team is onboarding new agents. Putting together an effective onboarding program can increase productivity and establish great habits and work ethic from the get-go. Here are 4 tips
by David Parnes AND James Harris Jun 4
It's time to break your silence on racial injustice
Opinion
A Detroit-based agent shares why it's time to stop holding your tongue on racial injustice, plus some resources to better educate yourself
by Jeff Glover Jun 4
Pulse: How are you prioritizing your goals in 2020 now?
We want to know from you, our readers: How are you responding and reacting to the issues we're facing in 2020? How are you shifting, readjusting and prioritizing your goals? 
by Inman Jun 3