The social causes real estate leaders should rally behind
Gentrification and affordable housing, tax reform, government regulations and health care are the top issues impacting the industry, according to Inman's first-ever Real Estate Leadership Survey.
Here's the tech that real estate leaders should be using
Inman's first-ever Real Estate Leadership Survey reveals surprising tech trends that leaders are embracing. Also: ones they aren't and should be.
How leaders should address harassment, gender equality
88.2 percent of survey respondents say real estate leadership acts appropriately, but stories of harassment stand in stark contrast to the positive overall picture.
Tech disruption is real estate's biggest threat: survey
Inman's first-ever Real Estate Leadership Survey reveals how rank-and-file want leaders to address the influx of upstarts and disruptive tech.
Special report: the keys to a strong company culture
Creating an environment that promotes retention, productivity and happiness
by Gill South | Jan 31
Special Report: 2018 real estate industry outlook
Real estate professionals share their insights for the year ahead
Special Report: How to make online leads work for you
Convert cold contacts into clients by leveraging the right tools and strategies
by Gill South | Dec 14
Special Report: Real estate team risks and rewards
How this increasingly popular business model can both conquer and crumble
by Gill South | Nov 21
Special Report: The new agent's technology playbook
Launching a real estate career is not for the faint of heart, but in 2017 it could be a career match made in heaven for the tech smart, according to Inman’s latest survey results. Combined with a strategic approach, the ever-improving suite of tools at real estate agents’ disposal has the potential to level the playing field between tech-savvy rookies and seasoned veterans slow to change ...
by Gill South | Oct 17
Survival of the richest: Real estate's technology arms race
What kinds of products are included in the real estate technology landscape? How much of their funding is invested, and how much of it comes from agents and brokers? Where will we see the most growth in the next few years, and which verticals seem to be simmering down? Inman dug into the numbers, researched the investors, surveyed readers and interviewed the experts. Here are our findings ...
by Amber Taufen | Sep 18
Special Report: Secrets to buyer's agent success
How these unsung heroes fight for clients with loyalty, passion and tenacity in the toughest market conditions
by Gill South | Aug 4
Special Report: Indie brokerage strengths and threats
Modern consumers love their craft breweries, coffee shops and retail boutiques. But they also can’t say no to the convenience and scale of the robust Amazon Prime. In the real estate industry, you could say there’s a comparable David-and-Goliath competition between the nimble indie brokerages and giants the likes of Keller Williams Realty, Century 21 Real Estate, Coldwell Banker Real Estate, Re/Max and Berkshire Hathaway HomeServices. Though they tend to be smaller, to label indie brokerages as underdogs based on size might be a stretch. As one independent Kentucky broker put it: “Craft is cool right now. We feel that consumers trust independent brokerages more.” ...
by Gill South | Jul 5
Special Report: The art of handling objections in real estate
"Why should I pay that commission?" "I was hoping to sell my house for more." "We want to go FSBO." Agents may find themselves knocking down these statements like devilish pop-ups in an intense game of Whac-A-Mole. Objections are a part of any sales process, but the job of a real estate professional to advise, guide and work with clients over a long period of time on such a monumental transaction requires the highest level of communication finesse. ...
by Gill South | Jun 6
Special Report: How to master the listing presentation
A successful North Carolina agent once had a client who, after a two-hour listing presentation, told him that he wanted to think about his decision. The agent said “OK” and went into the client’s living room, sat down and turned on the TV. When the client asked what he was doing, the agent responded: “I'm not leaving here without this listing signed because I know I'm the best agent for you. I'm giving you time to think about it before you sign.” ...
by Gill South | May 4
Special Report: How to turn Facebook into a lead generation machine
How many of Facebook’s 1.86 billion users could be a real estate agent’s next lead? The social media top dog is a well-recognized platform for real estate professionals to communicate with consumers, attract buyers and sellers and create their personal and business brand. The key is turning agents’ management of their Facebook advertising from a Wild West scene into a well-oiled machine -- without losing that human touch ...
by Gill South | Apr 4