Targeting the right audience is a critical factor in real estate marketing success. Here's how to crunch the numbers and make sure you're as effective as possible
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
Multifamily real estate isn’t for introverts. But the right personality, one eager to connect with others, can make it a rewarding career
Opinion
It's one of the most popular questions you'll hear, especially from first-time homebuyers. Find out how to answer it expertly
Healthy competition is the foundation upon which we strive to provide our clients with the highest level of customer service and care
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
Opinion
This week, hosts Byron Lazine and Nicole White are talking about the rise of lawsuits, how great agents build relationships and the rollout of NAR’s new ad campaign
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s study reflects and how you can better serve your buyers
If you want to keep your pipeline filled, you can't slack off on marketing. Take this quiz to find out if you're doing everything you can (and should) be doing now
Opinion
Regardless of what stage you're at in your real estate career, it's never too early or too late to start building a retirement plan
Here are 23 strategies to market both the property and yourself, helping you turn your current listing into a springboard for future deals
Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well
A multitude of factors need to go right for Zillow Home Loans to meet its revenue goals and compete with traditional mortgage products
Opinion
Under the Clear Cooperation Policy, a listing can be 'withheld' from the MLS and become an office-exclusive listing
With their moves to eXp, the teams will merge under the Tampa Bay Home Team banner and will also strategically collaborate with the Kendall Bonner Team across the greater Tampa market
As companies report their Q4 and full-year earnings, industry-watchers read the tea leaves for indications of what’s working now — and what’s likely to happen next